MARCH 28-29 2015
MCNAMARA ALUMNI CENTER
GlitchCon
Sponsorship Opportunities
GlitchCon
This year we are proud to present the second annual GlitchCon
hosted at the University of Minnesota’s prestigious McNamara
Alumni Center. The theme of this year’s GlitchCon is Why Games
Matter. We will be celebrating video game culture and taking a closer look at the impact games have on our society.
GlitchCon offers a variety of activities such as workshops, panels,
Q&A sessions, and a healthy mixture of play throughout the
weekend. Previous years we’ve been joined by numerous
individuals from Bethesda, Riot Games, Blizzard Entertainment,
Game Informer, and Valve who have supported our cause.
Attendance and Demographics
2014 Attendance: 630
2015 Expected Attendance: 800
18-37
years old
Video Game enthusiasts from the Midwest
University of Minnesota boasts
one of the largest and most
diverse student populations in
the nation.
51,721 Students
22,774 Faculty + Staff
Location
Teamed with Minneapolis-based Architects to facilitate the
building's design, the University of Minnesota set out to reflect
Minnesota's natural assets - its 10,000 lakes, the North Shore, the
Iron Range, the Northern Lights and more - in the forms, materials
and design elements of the McNamara Alumni Center. Striking
features include a pink granite-covered geode exterior with
star-shaped glass fissures; an 85-foot tall Memorial Hall complete
with six miles of wood lining its walls and a water stream and pool;
and 75,000 square feet of copper cover exterior and interior walls.
Tiered Sponsorship Packages
Reservations must be received by December 1st, 2014 for logo placement in Game Informer.
The GlitchCon team is committed to creating you a customized marketing
plan to help you achieve your specific goals. Have an idea that you don’t see
listed in the following document? Contact the Sales & Marketing team at
Tyler@glitch.mn.
Diamond Sponsor: $3,000
Positioning
Company’s name listed as an official Diamond Sponsor of
GlitchCon at the University of Minnesota.
Online and Print
Pledge by December 1, 2014 and receive Logo placement on all
GlitchCon ads running in Game Informer, the 3rd largest consumer
print publication in the United States.
Company logo and descriptor on the dedicated sponsor page and
exhibitor index in the official GlitchCon Strategy Guide.
One two-page spread or two one-page ads in the Strategy Guide –
800 produced.
Partnership mentioned in two email blasts to Glitch’s 900 opt-in
subscribers
Four combined marketing campaigns posted on Glitch’s Facebook
and Twitter Pages (one per month December through March).
Front Page Logo placement on www.glitchcon.mn.
Opportunity to craft a social media event marketing partnership
with Glitch staff for the convention.
Direct link from glitchcon.mn to sponsor site.
Logo placement on all GlitchCon ads running in periodicals and
newspapers.
Minimum of 5 print ads in regional and local publications.
Minimum of 2 ad in core industry publication.
Diamond Sponsor (Continued)
Onsite Exposure
Sponsor will receive one customizable 100 sq. ft. booth area.
Complementary furniture selection from our inventory.
Sponsor will receive complementary video advertisement
displayed on 5 mounted monitors throughout the venue.
Placement of one extra large or two banners in a high-traffic
location within the event hall.
Glitch will have complete editorial review of video content
submitted on or before January 17th, 2015. Content provided after
that time is not guaranteed to run.
Public Relations
Name recognition in all press releases as official sponsor.
Ability to utilize on site press /work room for your media purposes.
Hospitality
15 All Access Badges.
Housing – room block allotment.
Sponsor is responsible for full payment of rooms reserved.
Guaranteed access to power outlets.
Platinum Sponsor: $1,500
Positioning
Company’s name listed as an official Platinum Sponsor of
GlitchCon at the University of Minnesota.
Online and Print
Company logo and descriptor on the dedicated sponsor page and
exhibitor index in the official GlitchCon Strategy Guide.
One Full-Page print in the Strategy Guide – 800 produced.
Partnership mentioned in two email blasts to Glitch’s 900 opt-in
subscribers.
Two marketing campaigns posted on Glitch’s Facebook and
Twitter Pages.
Logo placement on www.glitchcon.mn.
Direct link from glitchcon.mn to sponsor site.
Opportunity to craft a social media event marketing partnership
with Glitch staff for the convention.
Onsite Exposure
Sponsor will receive one customizable 100 sq. ft. booth area.
Sponsor will receive complementary video advertisement
displayed on 5 mounted monitors throughout the venue.
Placement of one banner in a high-traffic location within the event
hall.
Glitch will have complete editorial review of video content
submitted on or before January 17th, 2015. Content provided after
that time is not guaranteed to run.
Platinum Sponsor (Continued)
Hospitality
Sponsor will receive one customizable 100 sq. ft. booth area.
Complementary furniture selection from our inventory.
Sponsor will receive complementary video advertisement
displayed on 5 mounted monitors throughout the venue.
Placement of one extra large or two banners in a high-traffic
location within the event hall.
Glitch will have complete editorial review of video content
submitted on or before January 17th, 2015. Content provided after
that time is not guaranteed to run.
Public Relations
Name recognition in all press releases as official sponsor.
Ability to utilize on site press /work room for your media purposes.
Hospitality
15 All Access Badges.
Housing – room block allotment.
Sponsor is responsible for full payment of rooms reserved.
Guaranteed access to power outlets.
Gold Sponsor: $1,000
Positioning
Company’s name listed as an official Gold Sponsor of GlitchCon at
the University of Minnesota
Online and Print
Company logo and descriptor on the dedicated sponsor page and
exhibitor index in the official GlitchCon Strategy Guide.
One Half-Page print in the Strategy Guide.
Direct link from glitchcon.mn to sponsor site.
One marketing campaign post on Glitch’s Facebook and Twitter
Pages.
Logo placement on www.glitchcon.mn.
Onsite Exposure
Sponsor will receive one 8ft x 10ft booth space.
6ftx4ft table and chairs provided.
Sponsor will receive complementary video advertisement displayed
on 5 mounted monitors throughout the venue.
Placement of one banner in a high-traffic location outside the event
hall.
Glitch will have complete editorial review of video content submitted
on or before January 17th, 2015. Content provided after that time is
not guaranteed to run.
Hospitality
5 – All Access Badges.
Silver Sponsor: $500
Positioning
Company’s name listed as an official Silver Sponsor of GlitchCon at
the University of Minnesota.
Online and Print
Company logo and descriptor on the dedicated sponsor page and
exhibitor index in the official GlitchCon Strategy Guide.
One Half-Page print in the Strategy Guide.
Direct link from glitchcon.mn to sponsor site.
One marketing campaign post on Glitch’s Facebook and Twitter
Pages.
Onsite Exposure
Sponsor will receive complementary video advertisement
displayed on 5 mounted monitors throughout the venue.
Glitch will have complete editorial review of video content
submitted on or before January 17th, 2014. Content provided after
that time is not guaranteed to run.
Hospitality
5 – All Access Badges.
Guaranteed access to one power outlet.
Media Sponsorships
Print Advertising
Strategy Guide
Official GlitchCon Program book is a
“must have” for attendees while
they’re enjoying the convention. The
program book is used to find events
and games on site at GlitchCon. The
Strategy Guide also has a Mini-game
component where attendees are
encouraged to visit select booths for
stamps in order to claim a loot bag.
Back Cover $300
Inside Front Cover $300
Inside Back Cover $300
Full Page – First Page $300
Full Page $200
Half Page $100
Mini-Game Inclusion
Direct attendees straight towards
your booth or representative! Our
strategy guide will include
destinations that attendees are
encouraged to visit for stamps. Upon
completion of the mini-game,
attendees will be rewarded with a
loot bag.
$200 per destination
Technical
Specifications
Strategy Guide Dimensions: 5.5 x 8.5
Full spread: 11 X 8.5
Full page: 5.5 X 8.5
Half page: 5.5 X 4.25
Full bleed +0.25in
Submitting Ads
Ad space reservations and payments
must be received by 12/31/14.
Ad materials must be received by
01/22/15.
Reservations and order to
Tyler Grant
Tyler@glitch.mn
Online Marketing
Newsletter Blasts
900opt-in members of our email and
marketing lists will be able to see
your message.
You many include one image
620x200 pixels and up to 200 words
of proposed copy
$100 per campaign
Sponsored Social
Media
Reach attendees and members of the
Glitch community directly through
our social media outlets. This
includes 1,850 Facebook Likes and
750 Twitter Followers
Provide up to 50 words of proposed
copy, one image (if needed) and one
target URL
$100 per campaign
Promotional Distributions
Official Badge
Lanyard
Hang your message around
thousands of gamers and place your
logo in every photo. This high
visibility sponsorship is an incredible
opportunity to promote your brand.
Hundreds of photos are taken by
attendees, staff, and press then are
often times promoted through
personal social media outlets.
$500 and lanyards are to be
provided by sponsor
Reservations and payments must be
received by 1/15/2015
Loot Bag
Mini-games are placed in our
Strategy Guide for attendees to
gather stamps from booths around
the convention. Completed booklets
will have the opportunity to collect a
loot bag at the Glitch station. This is
sponsorship is a massive opportunity
to get your materials in the hands of
joyous attendees.
$100 per item (Loot to be provided
by sponsor)
Reservations and payments must be
received by 1/22/2015
On Site Signage
Pens at Registration
Banner Locations:
Logoed pens will be seen by all
attendees in the registration area and
are replenished continuously
throughout the day.
Highly visible locations throughout
the convention – donation includes
hanging and removal.
$200 (Pens to be provided by
sponsor)
Reservations and payments must be
received by 1/22/2015
Check-In Hall $200
Main Convention Hall
Entrance $200
Banner to be provided by sponsor.
Reservations and payments must be
received by 1/14/2015
Specialty Sponsorships
Specialty Sponsorships
Portables Lounge:
$1000
After Party Sponsor:
$600
Engage directly by showing off your
product to our attendees! The
Portables Lounge is the most
comfortable and relaxing area in the
entire venue specifically designed for
handheld gamers.
Have your company be the life of the
party! The “Your Company Name
Here” After Party will provide a space
for networking, friends, food, and of
course games. The sponsorship will
provide extensive brand coverage
with on-site logo’s and signage in
addition to all media and marketing
surrounding the after party.
Company banner displayed in the
Portables Lounge
Opportunity to provide furnishings
for the Portables Lounge
Examples are listed but not limited
to: Bean Bag Chairs, Charging
Stations
One full-page ad in the Strategy
Guide – 800 produced
Your company name listed on all
promotional materials where the
Portables Lounge is mentioned.
Sponsor logo and descriptor
incorporated in official Strategy
Guide
Reservations and payments must be
received by 1/22/2015.
Video Rotational
Advertising: $500
Present a compelling message about
your products, company, or events
on 5 mounted monitors throughout
the venue.
Feature your product, shot, logo,
image or message via rotational
“still.” Each ad will feature your
message for 15 seconds each hour for
the entire duration (36 hours) of the
convention.