2012 MEDIA KIT
OUR MISSION
“More people engage the
EGM brand now than at
any other time in our near
quarter-century of
publication.”
- Steve Harris
Publisher and Founder
Fast Facts About EGM:
the first
Long considered THE
resource of the gaming
community, EGM continues
to provide a respected voice
still read by millions—25
years after its debut.
Now the first media brand
catering to gamers is bigger
than ever before. Only EGM
connects gamers to the
targeted info they want, and
takes you everywhere this
important audience lives.
From print to digital to social
to the web, EGM has the
most influential consumer
groups covered with
engaging content, delivered
in cutting-edge ways.
EGM launched the first
gaming magazine in 1988
the biggest
social media footprint
with 4.5 million readers
the leader
in digital magazine publishing
on PC, iPad, and Facebook
the best
website solution that speaks
to gamers in brand new ways
THE POWER OF GAMING
Video Games Attract A Valuable
Audience of Consumers that Invest
Heavily In Their Hobby—More than
Movies and Music Combined...
Gaming is hotter than ever,
and EGM is the trusted
source that millions
turn to
PLACEHOLDER
TEXT
for
the
respected
info
they
FOR INFO/DEMOS ON
need.
THE
GAMING MARKET,
THIS IS A NARRATIVE OR
EGM talks to casual
INTRODUCTION
TOand
THE
core gamers, getting your
SUBJECT OF THE PAGE
marketing message in front
AND
THE CONTENTS TO
of millions of the most
THE
RIGHT.
engaged readers—
consumers who are first in
line to buy the latest games
and who’s opinions matter
most when it comes to
sales.
EGM reaches these proven
purchasers with an array of
properties that no other
media company can match!
37
average age of
gaming consumers
58%
33%
25.1
of gamers are male
claim gaming as their
favorite pasttime
billion dollars spent
annually on gaming
EGM: BY THE NUMBERS
No Other Audience Of Gamers
Compares To EGM’s Readership...
EGM is a conduit to one
of the most elusive
buying groups, in a
publication that truly
delivers the goods.
EGM readers play more,
buy more, and influence
others unlike any other
group. They’re content
consumers with huge
appetites for the latest in
gaming, always first-inline to add to their enormous game collections.
Take advantage of the
media buy that connects
you to an avid enthuasist
group that is second to
none with EGM!
97.4%
of EGM readers
are MALE
65.3%
of readers are
18-35 YEARS OLD
61.6%
play games at least
8 HOURS per week
48.5%
own more than
10 PC GAMES
43.1%
own more than
50+ GAMES
71.9%
PRE-ORDER
new games
57.1%
own more than 20
DOWNLOAD GAMES
2.2
average games
bought per month
60.9%
earn more than
$50K annually
84.4%
purchase new games
at retail stores
EGM: BY THE NUMBERS
EGM Readers Are Hardcore
When It Matters Most—
Playing More and Buying More
then Any Other Media Consumer...
Electronic Gaming Monthly
and EGMi: The Digital
Magazine readers are
influential trendsetters who
call themselves hardcore
and show it with playing and
purchasing habits that are
unrivaled in the category.
EGM readers are also loyal,
with the vast majority
turning to the brand for
their gaming info for more
than a decade!
Tap into this powerful
audience of gamers with
the one media property
that reaches them
everywhere they play!
60.3%
of EGM Readers
Self-Identify As
Hardcore Gamers
80.5%
Have Read EGM For
More Than 10 Years
65.8%
have purchased games
based on EGM editorial
90.9%
of readers provide
advice to others
A DIFFERENT READER
Our Influential Readership
Relies On EGM For All Their
Game Magazine Needs
In print and digitally, EGM
reaches a different kind of
reader who turns to the
magazine’s independent
voice for the insight and info
they need to stay up-todate on the latest
gaming news, impartial
reviews, and exclusive
commentary.
Using EGM gets your
important messaging in
front of one of the most
powerful purchasing
segments in the elusive
male youth category, via
one of the most trusted media properties in the gaming
space.
Which magazines do
you read regularly?
84.7% EGM
54.3% GAME INFORMER
18.9% OFFICIAL XBOX
18.4% OFFICIAL PS
11.9% EDGE
11.2% NINTENDO POWER
10.9% OTHER
7.7% @GAMER
EGM DIGITAL EXTENSIONS
The First Digital Magazine In the
Gaming Category Now Available On
iPad, Facebook, Android, and PCs
Every month gamers turn to
EGMi: The Digital Magazine
for the most cutting-edge
interactive interface and
high-quality editorial. As the
world’s first regularfrequency videogame
magazine to take advantage
of technology that literally
brings products to life on
computers, social media
sites, and tablet devices
including iPad.
It’s the evolution of
everything you’ve come
to know about EGM, in a
package that connects with
consumers in immersive
new ways.
97.5%
would recommend
EGMi to friends
76.0%
Read Every
Issue Of EGMi:
74.7%
cite the quality of EGMi’s
content as their favorite
57.3%
engage video when
with ads in EGMi
EGM/EGMI: DISPLAY RATES
Discover How EGM and EGMi Can
Increase the Reach of Your
Marketing Message and Provide
Added Value In Brand New Ways...
SPACE
Electronic Gaming Monthly
and EGMi: The Digital
Magazine provide a
powerful one-two punch to
your marketing plan and let
you reach one of the most
powerful groups of
gaming enthusiasts in
print and digitally across a
spectrum of tablet and
social media platforms.
Obtain a strong return on
your advertising investment
and enhance your added
value by taking advantage
of the built-in EGM
Discount to extend your
reach across EGM Media’s
array of print, digital, and
web properties.
1X
3X
6X
12X
24X
EGM DISCOUNT*
FULL PAGE
$4,500
$4,275
$4,050
$3,825
$3,600
15%
2/3 PAGE
$3,950
$3,755
$3,550
$3,350
$3,160
10%
1/2 PAGE
$3,400
$3,230
$3,050
$2,900
$2,725
5%
1/3 PAGE
$2,850
$2,700
$2,575
$2,425
$2,280
N/A
COVER 2
$5,500
$5,225
$4,950
$4,675
$4,400
20%
COVER 3
$5,500
$5,225
$4,950
$4,675
$4,400
20%
BACK COVER
$6,000
$5,700
$5,400
$5,100
$4,800
20%
* EGM Discount applicable to space placements of equal value that also run in Electronic Gaming Monthly/EGMi/EGMNOW.com. Agency discounts
are applied against the net billing inclusive of EGM Discount. For additional information on this program please contact your EGM sales representative.
AD SPECIFICATIONS
Electronic Gaming Monthly and
EGMi: The Digital Magazine Offer A
Multitude Of Ad Placement Options
In Print and Digital Formats...
EGM Media provides the following digital
advertising specifications as a courtesy
to advertisers to assist in the submitting
and processing of advertising creative for
our print and digital magazines. EGM Media shall not be liable for creative that is
submitted erroneously or that otherwise
does not conform to the requirements
on this page. If you have any questions
regarding delivery of your ad creative,
please contact Marc Camron, production
specialist, at marc.camron@egmnow.net
SPREAD FULL-PAGE ADVERTISEMENT
FULL PAGE
2/3 PAGE
BLEED: 16.00” x 10.75”
PAGE TRIM: 15.75” x 10.50”
LIVE AREA: 15.25” x 10.00”
BLEED:
8.125” x 10.75”
TRIM:
7.875” x 10.50”
LIVE:
7.375” x 10.00”
BLEED:
5.00” x 10.75”
TRIM:
4.75” x 10.50”
LIVE:
4.25” x 10.00”
SUBMITTING
All of EGM Media’s print publications
utilize direct-to-plate technology. Please
provide a PDF that conforms to these
specifications. Please use the FTP address and login provided to you by your
EGM Media sales representative to
ensure proper receipt and placement of
your files.
1/3 PAGE
SIZES
Please use the guidelines on this page to
ensure that your advertisement conforms
to the proper ad size and specifications
for our magazines.
COLOR PROOFS
Advertisers must provide color proofs
with all creative submissions to ensure
accurate color reproductions from your
PDF files. If you do not provide a proof
then EGM Media shall not be liable for
deviations in the final color reproduction
of your ad.
SPREAD HALF-PAGE ADVERTISEMENT
HALF PAGE
BLEED: 16.00” x 5.75”
PAGE TRIM: 15.75” x 5.50”
LIVE AREA: 15.25” x 5.00”
BLEED: 8.125” x 5.75”
TRIM: 7.875” x 5.50”
LIVE: 7.375” x 5.00”
BLEED:
3.00” x 10.75”
TRIM:
2.75” x 10.50”
LIVE:
2.25” x 10.00”
For FTP and other delivery questions please contact: Marc Camron, Production Specialist, at marc.camron@egmnow.net
THE EGM DIFFERENCE
A QUARTER-CENTURY LEGACY OF TRUSTED GAMES REPORTING
A VALUABLE READERSHIP OF GAMING ENTHUSIASTS WHO
INFLUENCE SALES AND SET THE TRENDS
AN INTEGRATED PUBLISHING SOLUTION THAT DELIVERS READERS
VIA PRINT, DIGITAL, AND REAL-TIME ONLINE CONNECTIONS
NATIONALLY DISTRIBUTED AT OVER 25,000 RETAIL LOCATIONS
DIGITAL EDITION AVAILABLE ON IPAD, FACEBOOK, PCs AND
SOON AVAILABLE ON ANDROID TABLET AND MOBILE DEVICES
For Adveritinsg Opportunities Contact:
Jeffrey Eisenberg
National Advertising Sales Director
800.557.4165, ext. 201
jeisenberg@egmnow.net
media group