7414 Burton Drive • Liberty Township, Ohio 45044
888-829-4060 • 513-755-7494
www.airbornemedia.com
Subject: A brief introduction
Thank you for your interest in advertising with Model Aviation and Park Pilot magazines, as well as
AMA’s online banner programs.
Enclosed with this cover letter, please find the current media kit which includes all the sizes,
dates, and costs for advertising. Please take the time to read through this to get an idea about these
opportunities, as well as discounts which you may not be aware of.
A bit about myself...
For those of you who don’t know me, I am a modeler - have been since I was 5. My main interests
are in radio control (scale & sport flying), as well as building plastic kits. I am currently working on
several scale projects including an Sportsman Scale Ryan SCW-145 for competition.
My entire working career has been spent in advertising and/or pre-press shops. I started out In
1982 at World Engines, running their entire in-house graphics arts department. After W.E. closed,
I worked for a couple of different commercial printers in the Cincinnati area. In 1992, I came to
work for Dave Brown Products - creating all of his advertising, as well as other duties. I left Dave’s
in November ‘98, to focus full-time on Airborne Media. In January 1999 I became the advertising
representative for Model Aviation.
A bit about Airborne Media...
Airborne Media is a full service advertising agency with an emphasis on aviation-related printed
advertising, photography, illustration, and multimedia. You can see many good examples of our
capabilities by visiting our internet site: airbornemedia.com. Be sure to look through the galleries where we showcase some of our work.
We at Airborne Media look forward to a long relationship with you.
Mark Lanterman
mark@airbornemedia.com
Advertising Representative of Model Aviation - the official magazine of the Academy of Model Aeronautics
We have 165,000+ readers who are
buying your competitor’s products.
Why?
Because your competitor is advertising in
Model Aviation magazine.
•The opportunity to reach the
entire AMA membership –
165,000+ strong!
•100% subscription based.
•Some of the best rates in the
industry.
•Great Placement - your ad will
NOT be grouped in the back as
other magazines tend to.
•Coverage of the entirety of
aeromodeling - Free Flight,
Control Line & Radio Control.
•The place to showcase your latest
products through our extensive
Product Reviews.
•The ability to announce new
products in our Modeler’s Mall
and Worth A Closer look sections.
•Outstanding response from your
target market – allowing you to
increase your bottom line.
•Our monthly e-mail newsletter lets
you know what the feature articles
are - giving you time to plan your
advertising content.
•We send out insertion orders with
previews of your scheduled ad - so
there are no surprises!
•Take a bite out of your
competitor’s profits by competing
with them head-to-head.
D
R
!
E
E
S
N
E
D
N
R
A
F
A
F
M
B
A
For a limited time, sign up for a minimum 3X print
contract in Model Aviation and you qualify for a free
banner ad on AMA’s Blogs - UP TO A $600/MONTH VALUE!
Sign up for a half page or larger print ad...
AMA Blogs Sample Page
You are eligible for a free Forum Leader Banner Ad
• Size: 750 x 100 pixels
• A $600/month value
Sign up for a 1/6, 1/4, or 1/3 page ad...
You are eligible for a free Forum Top Tower Ad
• Size: 160 x 320 pixels
• A $300/month value
Sign up for a 1”, 1/12, or 1/8, page ad...
You are eligible for a free Forum Lower Tower Ad
• Size: 160 x 320 pixels
• A $300/month value
Submission Instructions
The following formats are acceptable:
•GIF - Animation is accepted with no looping limit.
• GIF 89 - There must be at least a 1 second delay between frames.
• JPEG
• FLASH/SHOCKWAVE - Since not all browsers support Flash/Shockwave, banner code
must be degradable to Flash 8 or less and must serve a backup GIF file. Click through
locations must be hard coded into Flash movies before creative is submitted by adding
the necessary redirect string to the click through variable.
Submit banner file(s) to: mark@airbornemedia.com
Include live linking URL and ALT text. (ALT text may not exceed 55 characters including spaces).
We require 2 business days for implementation of campaigns and creative refreshes. Maximum
File Size is 80K.
*Offer open to any new (or existing advertiser) who signs a minimum 3x Model Aviation contract with Airborne
Media. This free banner offer applies to the AMA Blogs section of AMA’s web site only and would run concurrent with a print ad. The advertiser can submit one ad per month for each ad under
contract - limit of 3. The ad can change from month to month, just as print ads do. Also, all banners must to conform to the terms and conditions set forth in the current Model Aviation Rate Card.
Airborne Media
7414 Burton Drive, Liberty Township, OH 45044
Tel.: (888) 829-4060 or (513) 755-7494 • Web site: www.airbornemedia.com
Airborne Media also handles advertising for Model Aviation, (the AMA’s flagship publication), Park Pilot, and AMA’s online banner programs (modelaircraft.org & masportaviator.com).
Office hours are Monday through Friday, 9 a.m. to 5 p.m. eastern-daylight-time. Messages can be left during evenings, weekends, or when the office is not open with the answering service.
E-mail messages may be sent to: info@airbornemedia.com. The Account Executive who handles advertising billing questions can be reached at (765) 287-1256, ext. 261.
MEDIA KIT
MODEL AVIATION | PARK PILOT
AMA DIGITAL PRODUCTS
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
who
we are
We stand on our own for our members and for
the future of aeromodeling.
The Academy of Model Aeronautics is the world’s largest model aviation
association and is the official sanctioning body for model aviation in
the United States representing the interests of aeromodeling across the
United States and around the world. As a self-supporting, nonprofit
organization, our purposes is to promote the development of model
aviation as a recognized hobby, sport, and family recreational activity that
is both fun and educational.
Founded in 1936, the Academy of Model Aeronautics (AMA) was
charged with promoting the popularity of aeromodeling and associated
contests which coincided with the development and advancement of
commercial and military aircraft design, engineering and manufacturing.
Today, the AMA still fosters the innovation born from competition
on an international scale through the sanctioning of more than 2,000
aeromodeling competitions each year.
GOVERNMENT RELATIONS
The AMA has a long and successful history of advocating for the flying
privileges of the aeromodeling community. As the liaison with the
Federal Aviation Administration, Federal Communications Commission,
Environmental Protection Agency, and other governmental entities,
AMA works diligently with some of the most respected organizations in
aviation and government to protect modelers’ right to fly in the national
airspace while providing an exceptional safety program.
EDUCATIONAL OUTREACH
Our active educational outreach program assists teachers who utilize
aviation activities in support of math, science, and technology curricula.
Additionally, AMA has awarded more than $800,000 dollars in
scholarships to hundreds of students in pursuit of study in the fields of
aerospace design and engineering along with other aviation-related fields.
Model Aviation is the flagship publication of the Academy of Model
Aeronautics and the official voice of the AMA, providing coverage for all
facets of aeromodeling.
Our most widely-distributed publication inspires readers to embrace their
love of model aviation. With a primary focus on RC flight, each monthly
issue is compiled from submissions by some of the industry’s most
accomplished personalities and aspires to foster a sense of community
among modelers.
MONTHLY
DISTRIBUTION
COVERAGE
OF ALL ASPECTS
OF AEROMODELING
THE VOICE OF
165,000+
AMA MEMBERS
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
Electrics Gas Glow News New Products Product Reviews RC Flight Scale Helicopters Control Line Free Flight & More
WE
ARE
The official voice of 165,000+ aeromodelers.
VALUED
Appreciated as a quality, comprehensive news source by our readership.
We don’t rely on impulse purchases to drive our distribution numbers. Representing the largest model aircraft association in the
world as the official publication of the Academy of Model Aeronautics, Model Aviation is a subscription product charged with
providing coverage that represents of all aspects of aeromodeling for some of the most discerning enthusiasts in North America.
Each month, more than 90% of AMA members receive Model Aviation and enjoy reading about topics including event coverage,
aeromodeling news, product reviews, and how-to articles from industry experts. For many subscribers, we are relied upon as the sole
source of aeromodeling news — for many others, we’re the most preferred.
CONTEMPORARY
Redesigned to become even more visually engaging.
In 2012, Model Aviation was redesigned to bring the publication more in-line with the aesthetic values our readers were asking for.
We evaluated everything you see from the materials used to the size of the type that appears on each page. We even evaluated things
you don’t see, such as the space in between the lines. Full-color printing throughout and a new cover design that lends to a strong
first impression have helped us create a magazine our readers tell us is better than its ever been – and one of the highest-quality
publications they receive. Don’t take our word for it; see it for yourself - you received an issue of Model Aviation with this package.
EVERYWHERE
Delivered directly to more than 90% of the AMA membership each month.
Remember when we told you that we’re the largest model aircraft association in the world? Our members receive, at no extra
charge, Model Aviation magazine in their mailbox each month. With a monthly pass-along of nearly 35,000 issues, more people
receive our magazine as a recommended read from a valued friend than many other aviation magazines deliver on a regular basis.
of surveyed readers have a household
income of at least $50,000.
65%
of surveyed readers were
college-educated.
58%
ADVERTISING INFORMATION | ACADEMY OF MODEL AERONAUTICS
of surveyed readers spent at least $500
on aeromodeling in the prior year.
75%
of surveyed readers fly EVERY
WEEK!
60%
of surveyed readers have visited an
advertiser’s website.
68%
of surveyed readers have referenced a past issue
of Model Aviation in the last year.
89%
of surveyed readers spend at least 1 hour
reading Model Aviation each month.
75%
OUR
READERS
Are educated aeromodelers.
Electrics Gas Glow News New Products Product Reviews RC Flight Scale Helicopters Control Line Free Flight Electrics Gas Glow News New Products Product Reviews RC Flight Scale
Spend some time with
our readers.
min
.
5%
Les
s th
an
30
.
in
m
%
9
-5
30
15
17%
%
0
2
or
s
r
ou
h
3
re
mo
%
-2
1.5
s
ur
ho
19
3
2-
%
24
ho
ur
s
1-1.5 hours
80%
of the AMA
membership
read each
issue of Model
Aviation for
at least 1 hour.
DIVERSE
Indulging all genres of aeromodeling.
As the official voice of the world’s largest model aircraft association, Model Aviation has a responsibility to do what no one else can:
cater content to all aspects of our hobby. Although our primary focus is on RC airplane content, all aeromodelers are represented
through monthly columns dedicated to Control Line, Free Flight, helicopters, jets, and Scale aircraft large and small, with any method
of propulsion. If it flies, modelers know you can see it, learn out about it, and buy it in Model Aviation.
PROGRESSIVE
Embracing technology to grow and protect the hobby.
Model Aviation utilizes a multichannel penetration strategy to immerse our readers in a world rich with brilliant imagery and
captivating content that is available to them anywhere at anytime. At www.ModelAviation.com, readers can comment on articles,
find bonus content related to the print edition of Model Aviation magazine, and even perform keyword searches on every issue of
Model Aviation published since 1975 in our robust, online library.
In 2012, Model Aviation put competitor’s magazines on notice when it launched the first issue of its tablet edition targeted at our
primary readership. Aimed at well-educated, high-income readers, our tablet edition has been well received and positions Model
Aviation to step confidently into a new age of publishing with a well-defined reader demographic. Advertising is not yet available in
our tablet application, and space in this premium placement category will be limited.
ADVERTISING OPTIONS
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
RATES
Full Page
8" X 107⁄8"
/3 Page
2
V: 4 ⁄8" x 10"
H: 7" x 63⁄4"
5
/2 Page
1
V: 4 ⁄8" x 7 ⁄16"
H: 7" x 415⁄16"
5
7
/3 Page
/4 Page
1
V: 2 ⁄4" x 10"
H: 7" x 31⁄4"
SQ: 45⁄8" x 415⁄16"
1
/6 Page
1
1
V: 2 ⁄4" x 7 ⁄16"
H: 7" x 23⁄8"
SQ: 45⁄8" x 311⁄16"
1
7
V: 2 ⁄4" x 4 ⁄16"
H: 45⁄8" x 23⁄8"
1
15
/8 Page
1
V: 2 ⁄4" x 3 ⁄16"
H: 45⁄8" x 113⁄16"
1
11
/12 Page
1-Inch
21⁄4" x 23⁄8"
1" - 21⁄4" x 1"
/12 Page
1-Inch
1
ê Black & White
Full Page
/3 Page
2
/2 Page
1
/3 Page
/4 Page
1
/6 Page
1
1
/8 Page
1
1
1x
$1,741
1x
$1,305
1x
$998
1x
$703
1x
$516
1x
$391
1x
$309
1x
$235
1x
$128
3x
$1,549
3x
$1,162
3x
$889
3x
$626
3x
$460
3x
$348
3x
$276
3x
$210
3x
$114
6x
$1,454
6x
$1,091
6x
$835
6x
$591
6x
$435
6x
$327
6x
$259
6x
$196
6x
$109
12x
$1,317
12x
$1,003
12x
$767
12x
$546
12x
$403
12x
$302
12x
$240
12x
$184
12x
$102
ê 2 Color (Black, plus your choice of red, yellow, magenta, or cyan)
Full Page
1x
$1,831
/3 Page
2
1x
$1,395
/2 Page
1
1x
$1,058
/3 Page
/4 Page
1
1x
$763
/6 Page
1
1x
1
$576
1x
$451
/8 Page
1
1x
$369
/12 Page
1-Inch
1
1x
$295
1x
$188
3x
$1,640
3x
$1,252
3x
$949
3x
$686
3x
$520
3x
$408
3x
$336
3x
$270
3x
$174
6x
$1,544
6x
$1,181
6x
$895
6x
$651
6x
$495
6x
$387
6x
$319
6x
$256
6x
$169
12x
$1,407
12x
$1,093
12x
$827
12x
$606
12x
$463
12x
$362
12x
$300
12x
$244
12x
$162
ê Full Color
Full Page
1x
$2,136
/3 Page
2
1x
$1,700
/2 Page
1
1x
$1,393
/3 Page
/4 Page
1
1x
$1,098
/6 Page
1
1x
1
$911
1x
$786
/8 Page
1
1x
$704
/12 Page
1-Inch
1
1x
$630
1x
$523
3x
$1,945
3x
$1,557
3x
$1,284
3x
$1,021
3x
$855
3x
$743
3x
$671
3x
$605
3x
$509
6x
$1,849
6x
$1,486
6x
$1,230
6x
$986
6x
$830
6x
$722
6x
$654
6x
$591
6x
$504
12x
$1,712
12x
$1,398
12x
$1,162
12x
$941
12x
$798
12x
$697
12x
$635
12x
$579
12x
$497
*Multiple full-color advertisements may qualify for special rates. Please contact Airborne Media for pricing.
ADDITIONAL RATE INFORMATION
BLEEDS
There is no additional charge for bleeds. Bleeds are only accepted for advertisements
1/2 page or larger.
DISCOUNTS FOR AMA CLUBS
Any AMA clubs that purchase display advertising are eligible for a discount. Certain
restrictions apply, so please call for details.
POSITION COSTS
Currently, there are only a few guaranteed positions available in Model Aviation.
These positions (pages 1, 3, 5, and 7) are reserved well in advance and rarely become
available. These positions require a 12-month contract and an additional $100 charge
per insertion (not subject to agency or other discounts).
MARKETPLACE ADVERTISING
Marketplace advertising is not eligible for frequency or prepay discounts. For
complete information on Marketplace advertising in Model Aviation, refer to the
bottom of the Marketplace page in Model Aviation, or call for details.
COVERS
Covers 2, 3, and 4 are available on a 12-month contract basis only. Because these
positions are reserved well in advance and rarely become available, please call for
details and to be added to the waiting list.
AD PLACEMENT
The Publisher does take requests for placement, such as placement on a right-hand
page, placement around a particular Model Aviation feature/column, etc. These are
not guaranteed in any way. However, the Publisher does what it can to honor these
requests. Note, that most other advertisers have similar requests so there are times
when it may impossible to grant placement requests.
MULTIPAGE SPREADS AND BULK SPACE RATES
There are significant discounts available when you reserve two or more full pages in a
single issue. There are also discounts which apply when advertising in Model Aviation
in combination with other AMA publications such as Park Pilot and AMA websites or
e-newsletters. Please call for details.
Up to 15 display Marketplace positions are available at the rate of $99 per issue.
These black and white ads are 2-1⁄4” w x 2-3⁄8” h (the same size as a 1/12th display
ad), and are available on a first-come, first-served basis. One ad space per advertiser,
placed randomly, for a length of up to 6 consecutive issues.
Text Marketplace advertising is available at the rate of $1 per word.
AGENCY DISCOUNT
The agency commission on space and color charges is calculated as 15% of gross
billing for electronic files. If art from agencies is not supplied electronically and
press-ready, charges incurred to convert the files to press-ready form will be billed
to the advertiser. It is not necessary to have the ad placed by an agency to qualify
for this discount.
The agency commission discount of 15% also applies to color charges.
Park Pilot Magazine is a quarterly publication of the Academy of Model
Aeronautics intended to satisfy the more casual aeromodeling enthusiast.
Park Pilot is available by subscription to AMA members and nonmembers
alike.
This condensed publication focuses soley on electric-powered models and is
written to be easily read and understood by aspiring pilots of all skill levels
who have a love for the hobby and are attracted to the simpler life of park
flying.
BLENDED
READERSHIP
INSPIRING
COMMENTARY
RELATABLE
COLUMNISTS
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
Airplanes Helicopters News New Products Product Reviews RC Flight Scale Airplanes Helicopters News New Products
THESE
PILOTS KNOW
The fun is in the flying.
INTUITIVE
Written in plain English, for plane people.
Flying doesn’t have to be complicated - it just has to be fun. For some, enjoying aviation can be as simple as soaring a foam model
among the treetops or even guiding a helicopter to your favorite coffee-cup landing pad. Still for others, the satisfaction of crafting
a perfect replica of a timeless classic is what keeps them coming back for more. Either way, today our hobby is more accessible than
ever to anyone who wants to fly. Park Pilot’s unique approach to connecting with readers fosters that idea using language and imagery
that can be appreciated by pilots of all skill levels.
TRUSTED
Created by experts who know what readers need to.
Park Pilot is composed by accomplished aeromodelers who are well-respected contributors to our hobby, and who have an interest
in helping aspiring pilots get comfortable in the cockpit. Our columnists draw from their vast personal experiences to help readers
understand the products and techniques that will lead to success whether its their first time at the sticks or they’re striving to finesse
a stubborn aerobatic maneuver. Atop the expertise of our columnists, Park Pilot carries the full accreditation of the Academy of
Model Aeronautics - the world’s largest model aircraft association. Our readers trust this publication - and for good reason.
entertaining
These people want to have fun.
Most of all, this magazine celebrates the joy of aviation and underscores what many aspiring pilots still don’t know - you don’t have
to be an engineer, a scientist, or a professional competitor to have a good time. Park Pilot’s relaxed style creates a cozy connection
between columnists and readers and illustrates the camaraderie of pilots, the excitement of new experiences, and the delight of
getting a model out of the box and into the air! We think the fun business is a good business to be in.
RATES
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/12 Page
8" X 10 ⁄8"
V: 4 ⁄8" x 7 ⁄16"
H: 7" x 415⁄16"
V: 2 ⁄4" x 10"
H: 7" x 31⁄4"
SQ: 45⁄8" x 415⁄16"
V: 2 ⁄4" x 7 ⁄16"
H: 7" x 23⁄8"
SQ: 45⁄8" x 311⁄16"
V: 2 ⁄4" x 4 ⁄16"
H: 45⁄8" x 23⁄8"
21⁄4" x 23⁄8"
/4 Page
$307
1x
$251
4x
/6 Page
$232
1x
$191
4x
/12 Page
$139
1x
$114
4x
7
Full Page
$784
1x
$643
4x
5
7
/2 Page
$594
1x
$487
4x
1
1
/3 Page
$418
1x
$343
4x
1
1
1
7
1
1
15
1
Any advertiser that reserves a cover, full-page, or 1/2-page ad in the print edition of Park Pilot is eligible to receive additional ad space in the digital edition of Park Pilot at
no charge. Please contact us for complete details.
ADDITIONAL RATE INFORMATION
BLEEDS
There is no additional charge for bleeds. Bleeds are only accepted for
advertisements 1/2 page or larger.
POSITION COSTS
Currently, there is one guaranteed position in Park Pilot - page 1. This position is
reserved well in advance and rarely becomes available. Placement in this position
requires a 12-month contract and an additional $100 charge per insertion (not
subject to agency or other discounts).
COVERS
Covers 2, 3, and 4 are available on a 12-month contract basis only. Because these
positions are reserved well in advance and rarely become available, please call for
details and to be added to the waiting list.
MULTIPAGE SPREADS AND BULK SPACE RATES
There are significant discounts available when you reserve two or more full pages
in a single issue. There are also discounts which apply when advertising in Park
Pilot in combination with other AMA publications such as Model Aviation and
AMA websites or e-newsletters. Please call for details.
DISCOUNTS FOR AMA CLUBS
Any AMA clubs that purchase display advertising are eligible for a discount.
Certain restrictions apply, so please call for details.
AGENCY DISCOUNT
The agency commission on space and color charges is calculated as 15%
of gross billing for electronic files. If art from agencies is not supplied
electronically and press-ready, charges incurred to convert the files to pressready form will be billed to the advertiser. It is not necessary to have the ad
placed by an agency to qualify for this discount.
The agency commission discount of 15% also applies to color charges.
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
AMA DIGITAL PRODUCTS
The Academy of Model Aeronautics recognizes the value of leveraging
technology to accomplish our mission. In doing so, we have created a suite of
digital assets through which we communicate with our membership frequently
and deliver unique content to well-defined niches in aeromodeling.
AVAILABLE
EVERYWHERE
SIMPLE
RATE STRUCTURE
VISIBILITY
DRIVEN BY CONTENT
diversity
of the audience
academy of model aeronautics | advertising information
AMA DIGITAL
Increased Visibility Focused Demographic Push & Pull Marketing Cross Promotion Engaged Visitors Mobile Friendly
EVERYONE IS INVITED
To enjoy the benefits of our digital programs—and they do.
MODELAIRCRAFT.ORG
An aeromodeler’s home-away-from-home.
AMA members and nonmembers alike enjoy many of the benefits of the AMA’s online home
at www.ModelAircraft.org. This website, comprised of a collection of information about
every aspect of aeromodeling, is visited more than 1 million times each year.
Extended Browsing
Coveted Demographic
Visitors dig deep into the site, more than
five pages/visit). That’s nearly double
the industry average.
68.8% are ages 45-74, allowing them to reinvest in
hobbies and leisure activities such as aeromodeling.
Repeat Visitors
Visitors Are Focused
97.6% of AMA members visit the
website. 47.5% visit daily or weekly.
Over 90% visit from home. They are focused and
engaged on the site, not distracted while at work.
*Yellow represents ad placement.
Visitors Are True Modelers
Over 50% of visitors have been
modeling more than 20 years – they
have a commitment to and passion for
the hobby.
MODELAVIATION.COM
Even more to love.
Recipients of Model Aviation magazine, the flagship publication of the AMA, enjoy extended
coverage and supplementary content online as well as opportunities to discuss aeromodelingrelated topics. Throughout the magazine, readers are directed to the online supplement
which generates more than 32,000 views each month.
Mobile-Device Friendly
Cross Promotion
Extended Browsing
Coveted Demographic
ModelAviation.com visitors are more
likely to access the site with a mobile
device or use social media.
A more aggressive online strategy
yielded a 438% increase in traffic in 2011
and tripled the average time spent on
the site..
Each issue of Model Aviation magazine directs
people to ModelAviation.com an average 16 times.
More than 50% are from the coveted 25-54 age
demographic.
*Yellow represents ad placement.
AMAFLIGHTSCHOOL.ORG (PREVIOUSLY MASPORTAVIATOR.COM)
Welcome to the world of aeromodeling—or welcome back.
AMA has begun to migrate MA Sport Aviator’s 31,000+ monthly visits to a new digital
product, AMA Flight School. Designed as an educational resource; AMA Flight School will
offer pilots of all skill levels, as well as professional educators, learning resources aimed at
helping visitors learn about aeronautics and become better, more engaged pilots, students,
and educators.
Wallets Are Open
Eager to Learn
Extended Browsing
Coveted Demographic
87.4% plan to spend over $500 in model
aviation over the next 12 months, 10%
plan to spend more than $2,000.*
72.8% spend more than 10 minutes per
visit.*
Repeat Visitors
93.6% agree MASportAviator.com offers
valuable tips and helps them in the
hobby.*
47.1% have been out of the hobby for more than 10
years; 24.7% do not even have equipment yet.*
56% are ages 25-54, one of the most sought-after
demographics.*
*Statistics represent masportaviator.com visitors.
*Yellow represents ad placement.
THEPARKPILOT.ORG
Small-field flying - big time fun.
Supplementing Park Pilot magazine, the AMA’s publication for small-field flyers,
TheParkPilot.org draws over 10,000 views each month as subscribers to the magazine dive
into the extended content available, meet the staff, and even download plans.
Digging Deep
Engaged Visitors
Branding Opportunity
Bonus Content
TheParkPilot.org offers some of the
lowest bounce rates meaning visitors are
enticed to browse the site.
Park Pilot is geared toward the younger
pilot, position yourself early in their
piloting career.
Synced with AMA’s social media efforts which
generate over a 1,000,000 impressions a year.
Align yourself with one of the only industry sites
offering free plans, wallpapers, media files, and more.
*Yellow represents ad placement.
ama E-newsletters
Engaging supplemental content for engaged members.
135,000+ Sent/Month
AMA TODAY
Published monthly, AMA
Today keeps AMA’s
members informed of the
latest news from the AMA
and the aeromodeling
industry.
38,000+ Sent/Month
AMA
FLIGHTLINE
AMA Flightline helps the next
generation of pilots explore the
science and joy of aeromodeling.
Published monthly, the newsletter
incorporates interactive articles and
features designed to spark interest
not only in aviation, but in math
and science.
ADVERTISING OPTIONS
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
RATES
DIGITAL ADVERTISING HAS NEVER BEEN EASIER
Four options to choose from.
Multiplatform Package
ADDITIONAL RATE INFORMATION
Agency commission is not applicable to Web/email ads.
Maximum exposure for maximum profits.
Combined, our digital products generate more than
500,000 impressions each month driven by potential
buyers.
Your advertisements will be seen on all four AMA
websites and all three email newsletters.
1x
3x
6x
12x
$665
$625
$565
$475
Include live linking URL and ALT text. (ALT text may not exceed
55 characters including spaces). We require a minimum of two
business days for implementation of campaigns and creative
refreshes. Maximum file size is 60K.
Size: 350x100 pixels (for all advertisement types)
Websites: Two banner ads are placed on each landing page
throughout each of these websites. Each ad spot will randomly
load one advertiser per page load/view. Up to three advertisers can
purchase an ad in each of these spots (six total advertisers).
Website Package
Our home is your home.
Our four websites combined generate a more than
400,000 impressions each month. When modelers
see us, they can see you too.
Your advertisements will be seen on all four AMA
websites.
1x
3x
6x
12x
AD PLACEMENT AND FORMATTING
$420
$390
$350
$290
Up to three banners can rotate per spot. For each Web banner you
purchase, you can supply up to three banners that will randomly
load during your rotation.
File format: The following formats are acceptable for Web banners:
All banner ad spaces will rotate with any other advertisers. Advertisers
are free to change their ad copy as they wish.
Web banners can be static .gif or .jpg formats, or may include subtle
animation in .gif or flash formats.
•
•
•
•
News Package
Your products - delivered.
GIF - Animation is accepted with no looping limit.
GIF 89 - There must be at least a 1 second delay between frames.
JPG
FLASH/SHOCKWAVE - Because not all browsers support Flash/
Shockwave, banner code must be degradable to Flash 8 or less
and must serve a backup GIF file. Click through locations must
be hard coded into Flash movies before creative is submitted by
adding the necessary redirect string to the click through variable.
Combined, our newsletters generate more than 130,000
impressions each month and are pushed directly to the
email inboxes of some of our most engaged members.
Newsletters: All banner ads are placed randomly throughout each
email newsletter. Your ad position will change on each subsequent
newsletter so no advertiser will be favored over another. Up to six
advertisers can purchase an ad in each email newsletter.
Your advertisements will be seen in all AMA
newsletters.
File format: The following formats are acceptable for email
newsletter banners:
1x
3x
6x
12x
$320
$305
$280
$235
• GIF - Animation may not be supported for all recipients based
upon e-mail client capability and is not recommended.
• JPG
Advertisers are free to provide unique banners for
each email.
Custom Packages
Tailored advertising for a specific audience.
Each element of our digital suite is available to you independently. Choose
the products that are right for you!
ModelAircraft.org
1x
$355
3x
$335
6x
$305
12x
$265
All Other
Sites
1x
$110
3x
$100
6x
$85
12x
$60
AMA Today
1x
$175
3x
$170
6x
$160
12x
$145
AMA Flightline
1x
$150
3x
$140
6x
$125
12x
$105
Newsletter banners must be static .gif or .jpg
formats. Because of limitations of email software,
animated banners are not recommended.
All advertising, whether in print, digital, or online,
must conform to the standard advertising policies
set forth in the Model Aviation media kit. Please
review these guidelines before creating and
submitting your content.
Submit banner file(s) and URL(s) to:
mark@airbornemedia.com
ARTWORK GUIDELINES
Preparing your artwork for publication in printed form or digital
format has never been easier. Following the simple guidelines listed
here helps us ensure you advertisement appears just as you intended.
PRINT
ART TIPS
DIGITAL
GUIDELINES
ASSISTANCE
IS JUST A PAGE AWAY
ACADEMY OF MODEL AERONAUTICS | ADVERTISING INFORMATION
PRINT
ADVERTISING
File preparation tips and guidelines for print advertisements
SET ALL IMAGES AND GRAPHICS SENDING YOUR FILES
Send your advertisement to us by the materials’ due date. We
TO CMYK COLOR MODE
offer three methods for you to submit your digital files to us:
Although modern print systems will automatically convert
RGB images to CMYK mode for printing, some changes
in color will often occur. Ensure all images and graphics
are set to the CMYK color mode to obtain a better
representation of how colors will look in the printed
product. When converting, you may notice that some colors,
particularly those that are especially ‘vibrant’ may appear
more ‘dull’ in appearance. This is a normal occurrence as
some colors that can be produced on your computer’s
screen cannot be recreated in the CMYK printing process.
INCLUDE ALL FONTS AND
LINKED GRAPHIC FILES
mark@airbornemedia.com
Email
Web-Based FTP
http://www.airbornemedia.com/upload.htm
FTP
Client-Based FTP
Address: ftp.airbornemedia.com/incoming
Username: amfileupload@airbornemedia.com
Password: Access4060
*ONLY APPLIES WHEN SENDING FILES IN THEIR NATIVE FORMAT.
When sending native files, ensure all font and linked graphic
files are included. Follow the instructions listed in the
‘Supported Applications’ section of this page or see your
application’s documentation for further assistance.
For files larger than 5MB, utilize our FTP
service.
On
Disc
academy of model aeronautics | advertising information
Supported Media: CD or DVD (all disc
formats supported)
SUPPORTED APPLICATIONS
The following applications are supported by AMA’s
publications department and are industry-proven to be
capable of outputting high-quality, print-ready files.
DIGITAL
ADVERTISING
Criteria for our digital platforms
BANNER SIZE
Adobe
InDesign
ADOBE
ILLUSTRATOR
Preferred: PDF (Press Quality)
If sending native files, choose File
-> Package to automatically create
a directory that contains all linked
images and fonts.
Preferred: PDF (Press Quality)
If sending native files, choose Type
-> Create Outlines to ensure all
typefaces appear as intended.
Adobe
PHOTOSHOP
Preferred: PDF (Press Quality)
If sending native files, choose Layer
-> Flatten Image to ensure all
typefaces appear as intended.
QUARK
XPRESS
Preferred: PDF (Press Quality)
If sending native files, choose File ->
Collect for Output to automatically
create a directory that contains all
linked images and fonts.
other
software
Preferred: PDF (Press Quality)
You can create your artwork in many
other programs that will export
press-ready PDF files. Please call for
more information.
BLEEDS
Bleeds are accepted only on advertisements 1/2 page and
larger. Allow 1/8" on all bleeding edges.
RESOLUTION
For print advertisements, resolution should be 300 dpi (or
ppi) at the printed size.
Banners should be 350 x 100 pixels for both newsletter
and website products.
ALT TEXT
Include live linking URL and ALT text. (ALT text may
not exceed 55 characters, including spaces.) A minimum
of two business days is required for implementation of
campaigns and creative refreshes.
ADVERTISEMENT
ROTATION
APPLIES TO WEB BANNERS ONLY
Up to three banners can rotate per spot. For each Web
banner purchased three banners may be supplied that
will be rotated randomly.
FILE FORMATS
NOTE:WE RECOMMEND ALL NEWSLETTER BANNERS BE
SUBMITTED AS NON-ANIMATED GIF OR JPG FORMATS. NO
FLASH FILES CAN BE USED.
GIF
Animations is accepted
with no looping limit.
GIF 89
There must be at least a
1 second delay between
frames.
JPG
[No special considerations]
Flash/
Shockwave
Since not all browsers
support Flash/Shockwave,
banner code must be
degradable to Flash 8 or
earlier and must service
a backup GIF file. Click
through locations must
be hard coded into Flash
movies before creative is
submitted by adding the
necessary redirect string to
the click through variable.
For digital advertisements, resolution should be 72 dpi (or
ppi) at displayed size.
academy of model aeronautics | advertising information
The framework for all of our advertising platforms
ADVERTISING CONTENT
CASH DISCOUNT
All advertisements are accepted subject to terms and
provisions of the current rate card. The Academy of Model
Aeronautics (herein known as Publisher) reserves the right
to reject any advertising for any reason at any time. Any
advertisements which contain (or imply) crude or vulgar
language, and/or content of a sexual nature will not be
accepted. All advertisements are accepted and published by
the Publisher upon the representation that the advertiser
is authorized to publish the entire contents and subject
matter thereof. Further, all advertisements must clearly and
prominently identify trademark and/or signature of advertiser.
A 2% cash discount is allowed if a payment is received within 10 days
after date of invoice and the account is current. Cash discounts taken
(but not eligible) will be billed on the next invoice.
Publisher reserves the right to place the word “advertisement”
with copy that resembles editorial material. All contracts
accepted with the provision that rates are subject to change.
Agency commission is not applicable to Web/email ads.
In consideration of publication of an advertisement, the
advertiser and the agency, jointly and severally, will indemnify
and hold harmless Model Aviation/Academy of Model
Aeronautics and its officers, directors, agents, employees,
representatives and members from and against all losses,
damages, claims, liabilities and expenses (including legal fees
and costs), resulting from the publication of the contents
of the advertisement, including, by way of illustration and
not limitation, claims or losses for libel, violation of right to
privacy, copyright infringement, plagiarism, defamation and
unfair competition. Advertisements are accepted upon the
representation that the advertisement and its agency have
the right to the publication in question and the contents and
statements contained therein.
CREDIT
Advertisers must prepay their first insertion and each
subsequent insertion until given an open-account status with
Model Aviation. Payment must be received by the Space
Reservation deadline each month to: Airborne Media, 7414
Burton Drive, Liberty Township OH 45044. Advertisers
desiring an open account must complete a credit application.
Approval is based on a credit report and information supplied
in the credit application. Advertisers with an open account
status will be invoiced each month. All open accounts are
due and payable within 30 days. Accounts past due will have
a 1.5% late charge added. Any accounts over 90 days may be
subject to suspension of future advertising until the account is
current. Any account over 120 days may be turned over to a
collection agency at the Publisher’s discretion.
7414 Burton Drive
AGENCY COMMISSION
The agency commission on space and color charges is calculated
as 15% of gross billing. If art from agencies is not supplied
electronically and press-ready, charges incurred to convert the
files to press ready form will be billed to the advertiser. It is not
necessary to have the ad placed by an agency to qualify for this
discount.
CONTRACTS
To receive a rate discount, a signed contract must be on file with
Airborne Media. New contracts must be signed upon expiration
of the prior contract. Rate discount is available only to advertisers
who have returned a signed contract. Advertisers who fail to run
the agreed number of times in their contract will be billed at the
appropriate rate adjustment.
1. Contract rates are based on the total number of insertions placed
within a 3-, 6-, or 12-month period.
2. Rates on advertising of varying sizes are determined by totaling
the number of insertions used during a 3-, 6-, or 12-month period.
3. Should the advertiser wish to change from a 1 to a 3 times, 3
to a 6 times, , or a 6 to a 12-times rate, the advertiser must sign a
new contract and will be credited with the difference after the final
insertion.
4. Model Aviation reserves the right to change its rates by giving
60-days notice. Any advertiser wishing to cancel a contract upon
notification of a rate change may do so without being subject to a
rate adjustment.
No conditions, printed or otherwise, appearing on contracts, orders,
or copying instructions, that conflict with the publishers’ policies
will be binding on the publisher. Further, any insertion orders with
disclaimers will not be accepted.
MAILING
One copy of any printed issue in which an ad appears will be sent to
the advertiser via the U.S. mail. One tear sheet of the advertisement
will also accompany the monthly billing statement.
www.airbornemedia.com
Liberty Township, Ohio 45044 Tel: (888) 829-4060
Mark@airbornemedia.com
2016 Production Schedule
ISSUE
JANUARY 16
FEBRUARY 16
MARCH 16
APRIL 16
MAY 16
JUNE 16
JULY 16
AUGUST 16
SEPTEMBER 16
OCTOBER 16
NOVEMBER 16
DECEMBER 16
JANUARY 17
FEBRUARY 17
SPACE RESERVATION
MATERIALS DUE
11/12/15
12/16/15
01/18/16
02/12/16
03/11/16
04/18/16
05/16/16
06/20/16
07/18/16
08/22/16
09/19/16
10/17/16
11/14/16
12/16/16
11/20/15
12/28/15
01/26/16
02/23/16
03/21/16
04/26/16
05/24/16
06/28/16
07/26/16
08/30/16
09/27/16
10/25/16
11/21/16
12/27/16
Each issue of Model Aviation is out a week before the cover
date - i.e. February is out the last week of January, etc.
ISSUE
WINTER
SPRING
SUMMER
FALL
WINTER 17
SPACE
MATERIALS
IN HOME
11/25/15
02/25/16
06/03/16
09/02/16
12/02 /16
12/04/15
03/03/16
6/10/16
09/09/16
12/12/16
1/22/16
4/20/16
7/27/16
10/26/16
1/25/17
Advertising Offices:
7414 Burton Drive, Liberty Township, OH 45044
Phone: (888) 829-4060 or (513) 755-7494
www.airbornemedia.com
Representative: Mark Lanterman
Official Publications of the
ACADEMY OF MODEL AERONAUTICS
Director of Publications: Rob Kurek
Editorial Offices: 5161 E. Memorial Dr., Muncie IN 47302 • Phone: (765) 287-1256
mark@airbornemedia.com
www.airbornemedia.com
print advertising
illustration/photography
sales literature
instruction manuals
Mark Lanterman
mark@airbornemedia.com
advertising rep for the AMA
academy of model aeronautics
Airborne Media
7414 Burton Drive
Liberty Township, Ohio
45044-8998
phone: 513-755-7494
toll free: 1-888-829-4060