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Beth Comstock is senior vice president and chief marketing officer of GE. She leads the company’s organic growth and commercial innovation initiatives, and the sales, marketing and communications functions.
She is responsible for the GE-wide business platforms ecomagination, devoted to reducing environmental impact with new technology, and healthymagination, focused on achieving sustainable health through innovation by lowering costs, improving quality and reaching more people.
She returned to the CMO role after spending more than two years as president of Integrated Media at
NBC Universal. Beth oversaw the television ad sales, marketing and research teams, with a focus on new advertising innovations. She led the company’s digital media development and distribution, including the formation of hulu.com, Peacock Equity and the acquisition of ivillage.com.
In 2003, she was named GE’s first chief marketing officer in more than 20 years and as such, helped reinvigorate marketing across the company, introducing ecomagination, Imagination Breakthrough innovations and the “imagination at work” brand campaign.
Previously, Beth held a succession of publicity and promotions roles at GE, NBC, CBS and Turner
Broadcasting. She began her career in local television production in Virginia.
Beth is a trustee of the Smithsonian’s Cooper-Hewitt National Design Museum. She is a graduate of the College of William and Mary. She and her husband have two daughters.
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Ranjay Gulati is Jaime and Josefina Chua Tiampo Professor at the Harvard Business School.
He is an expert on leadership, strategy, and organizational issues in firms. His recent work explores leadership and strategic challenges for building high growth organizations in turbulent markets. Some of his prior work has looked at both when and how firms should leverage greater connectivity within and across their boundaries to enhance performance.
Professor Gulati has received numerous scholarly awards. He was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. The Economist Intelligence Unit and the Financial Times have listed him among the top handful of business school scholars whose work is most relevant to management practice. He has been a Harvard MacArthur Fellow and a Sloan
Foundation Fellow.
Professor Gulati holds a Ph.D. from the Harvard Business School, an MBA from the MIT Sloan School of
Management, a BS in Computer Science from Washington State University, and a BA in Economics from
St. Stephen’s College, New Delhi.


Jeffrey R. Immelt is the ninth chairman of GE, a post he has held since September 7, 2001.
Mr. Immelt has held several global leadership positions since coming to GE in 1982, including roles in
GE’s Plastics, Appliance, and Medical businesses. In 1989 he became an officer of GE and joined the GE
Capital Board in 1997. In 2000, Mr. Immelt was appointed president and chief executive officer.
Mr. Immelt has been named one of the “World’s Best CEOs” three times by Barron’s . Since he began serving as chief executive officer, GE has been named “America’s Most Admired Company” in a poll conducted by Fortune magazine and one of “The World’s Most Respected Companies” in polls by Barron’s and the
Financial Times .
Mr. Immelt is a member of The Business Council, and is on the board of the New York Federal Reserve Bank.
Mr. Immelt earned a B.A. degree in Applied Mathematics from Dartmouth College in 1978 and an M.B.A. from Harvard University in 1982. He and his wife Andrea have one daughter.
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Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. The co-author of the business best-seller, Groundswell:
Winning In A World Transformed By Social Technologies , Charlene just released her newest book, Open
Leadership: How Social Technology Can Transform the Way You Lead . Open Leadership addresses the challenges facing leadership of the modern organization — given the dramatic adoption and impact social technologies have had on customer, partner, and employee relationships, how can companies not only manage but thrive in this new open, transparent, authentic world?
Named “One of the Most Influential Women in Technology” by Fast Company magazine, Charlene is the founder of Altimeter Group which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by social media tools and techniques. You can also read insights from Charlene on her blog, “The Altimeter.”
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil
NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal , The New
York Times , USA Today , Reuters , and The Associated Press . She is a much sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo — where she now serves on their
Advisory Board, SXSW, and adTech.
Most recently, Charlene was a vice president and principal analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and
Community Newspaper Company.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
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Harvard Business School
Ranjay Gulati is Jaime and Josefina Chua Tiampo Professor at the Harvard Business School. He is an expert on leadership, strategy, and organizational issues in firms. His recent work explores leadership and strategic challenges for building high growth organizations in turbulent markets. Some of his prior work has looked at both when and how firms should leverage greater connectivity within and across their boundaries to enhance performance.
(full bio on page 7)

Emerson
Kathy Button Bell, vice president and chief marketing officer, is responsible for global marketing and corporate branding for Emerson, a $20.9 billion diversified global technology and engineering leader.
She joined Emerson in 1999. Button Bell developed and launched Emerson’s corporate branding program in 2000 and, in 2002, and launched the company’s first-ever global integrated advertising campaign. She is responsible for
Emerson’s global marketing strategy, corporate communications, digital strategies, market research, and professional development for marketing teams. Button Bell was recently elected to the American Marketing Association board of directors, serves on the Business Marketing Association board, and was named one of the “Best Marketers of 2009” by BtoB magazine. She was recognized as one of the world’s top 10 marketers and strategists in
BtoB’s “Who’s Who Special Report” in 2003. Before joining Emerson, Button
Bell was president of her own marketing consulting firm, executive director of worldwide marketing communications for Converse Inc., and director of advertising and public relations for Wilson Sporting Goods. Button Bell holds a bachelor’s degree in psychology from Princeton University, lives in St. Louis,
Missouri, and is married and has one child.
Cisco Capital
Maryann Von Seggern is director of worldwide channels development for Cisco Capital. She is responsible for
Cisco Capital’s Channel financing strategy in support of 40,000 channel partners globally, accounting for more than 80% of Cisco’s revenue, developing Cisco
Capital’s marketing and support programs that create channel capacity for Cisco and help customers acquire the Cisco products and services, creating end-user financing programs.
Von Seggern built Cisco Capital’s extended terms financing program in 140 countries, developed a variety of innovative, industry-leading channel partner offerings and built a robust training curriculum and comprehensive financing portal for channel partners. Von Seggern spent 20 years at IBM Global
Financing in sales and finance positions, growing IGF’s financing penetration, developing and executing portfolio and end of lease/resale strategies for a
PC portfolio in excess of $3 billion. Von Seggern holds a Bachelor of Science degree in Economics and Finance from St. Bonaventure University in Olean,
New York.
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GE Capital
Currently chief marketing officer, GE Capital, Vincenzo joined GE in 2005, as SVP strategy at GE Money, responsible for strategic planning, global growth initiatives and the customer centric transformation.
In 2008 he was appointed chief marketing officer and strategy leader for GE Money, with responsibility for driving organic growth and building brand awareness for GE Money’s businesses across 54 countries, with $190 billion in assets.
Vincenzo graduated from the European Business School, Paris with a bachelor’s degree in Marketing and Business Administration, and attended the Sloan Masters Program at the Stanford Graduate School of Business. He has held marketing, strategy and business development roles with Procter &
Gamble (France) and PepsiCo France as well as a leadership role at McKinsey
& Company, London. Prior to joining GE, Vincenzo was CEO of Palmera
SpA, a director of Cobrecaf SA, a board member of Ancit and a member of
Centromarca (Italian branded goods association).
weigend.com
Andreas Weigend studies people and the data they create and share. He works with companies that are eager to develop strategies to realize the untapped power of data. Clients include Alibaba,
Best Buy, Lufthansa, Nokia, Thomson Reuters, and the World Economic Forum. Previously, as the chief scientist of Amazon.com, he helped build the customer-centric, measurement-focused culture central to Amazon’s success. Andreas teaches Data Mining and E-Business at Stanford and shares his insights at top conferences, such as the World Innovation
Forum in New York ( http://weigend.com/blog/archives/210 ). Known as a lively and engaging speaker, his main goal is to challenge the minds of his audience, showing how the Social Data Revolution changes the behavior of people, companies, and society. Andreas received his Ph.D. from Stanford in Physics and was full-time faculty at NYU’s Stern School of Business. He’s an LP in Founder Fund, advises several cutting edge startups, and lives in San Francisco, Shanghai, and on www.weigend.com
.

Undercurrent
Aaron Dignan is a founding partner of the digital strategy firm, Undercurrent, based in New York. He advises global brands and complex organizations including GE, PepsiCo, Ford, HBO, and Disney on their future in an increasingly technophilic world. In addition to consulting, Aaron is currently writing a book on using game mechanics to influence behavior titled Game Face (Free Press).

UCSB
Josh Green is building a think tank about the future of the media industries at the Carsey-Wolf Center,
University of California at Santa Barbara. Before coming to UCSB, Green was a postdoctoral researcher in the Comparative Media Studies Program at MIT.
While there, he worked as research manager of the
Convergence Culture Consortium, a collaboration between industry and the academy exploring participatory culture, new media, and advertising. He is co-author of YouTube: Online Video and
Participatory Culture (Polity, 2009), the first large-scale analysis of YouTube’s content, structure, and uses. He is collaborating with Henry Jenkins (USC) and
Sam Ford (Peppercom) on a book about distribution and participatory culture titled Spreadable Media (NYU Press, forthcoming). Green holds a PhD in Media
Studies from the Queensland University of Technology in Brisbane, Australia.
BuzzFeed
Jonah Peretti is founder and CEO of BuzzFeed, cofounder of the Huffington Post, and a leading expert on viral media. He has been called a “viral marketing hotdog” by the New York Times , “the poster boy of guerilla media” by AlterNet, and a “computer whiz” by the New Yorker . Peretti is a graduate of the MIT Media
Lab and has taught at NYU and the Parsons School of
Design. He is co-author of “Viral Marketing for the Real World” which appeared in Harvard Business Review and is active as an angel investor and adviser to
New York based technology startups.
ScrollMotion
Josh believes digital should be fun and thinks all media experiences could be better and more productive.
His extensive background in video, print, and mobile, combined with his experiments in large-screen and small-screen media are the basis for ScrollMotion’s innovative work. Josh has produced work for MTV,
AMC, Comedy Central, The N, Rick Rubin, and Rage
Against the Machine. In 2000, Harper Perennial published Josh’s book, Good/
Grief , a visual memoir. Steven Johnson, author of Everything Bad Is Good for
You , called it “a lighthearted reading of Proust for the digital age.” Architect
Maya Lin hailed Josh as “the Woody Allen of cyberspace.”
Dell
Erin Mulligan Nelson is senior vice president and chief marketing officer for Dell. She leads brand strategy, global communications, social media, corporate social responsibility, global research, marketing talent development and agency management. Erin is also the executive sponsor of Dell’s largest employee resource group, Women in Search of Excellence (WISE), and serves on executive committees for corporate philanthropy, diversity and sustainability. Previously, Erin spent three years in Europe as Dell’s vice president of marketing for Europe, the Middle East and Africa. She has held
Dell leadership positions in the Consumer, Small and Medium Business, Public and Large Enterprise business units. Prior to joining Dell, Erin worked at Procter
& Gamble, PepsiCo and A.T. Kearney. Erin serves on the board of directors of the Ad Council, Association of National Advertisers (ANA) and Court Appointed
Special Advocates for Children (CASA). She is a member of the University of
Texas McCombs Business School Advisory Council. She earned a bachelor’s degree in Business Administration with a concentration in International
Business and Marketing from the University of Texas at Austin.
PepsiCo
Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the evolution of digital communications and social media.
In September 2009 he was recognized by Ad Age as a Media Maven and was featured on the publication’s cover. He is the author of Social Media Marketing for
Dummies , and a guest columnist at Mashable. He has also been quoted in the Wall Street Journal , Reuters , Associated Press ,
Ad Age , Adweek , USA Today and several other noted publications discussing digital strategy and social influence marketing.

GE
Steve is currently GE’s executive director, global marketing, leading the marketing transformation, driving the GE-wide
Gold Standard Marketing vision and embedding best in class capabilities and talent. Prior to this role, Liguori was
SVP, marketing for GE Money-Americas and CEO GE Money Services, part of GE Capital, leading the development of marketing and programs throughout the U.S., Canada and Latin America. Liguori joined GE in 2005, with significant experience in senior marketing and general manager roles for Citigroup, PepsiCo, Kraft Foods and Morgan Stanley.

GE Retail Consumer Finance
Mike is the chief marketing officer for GE Capital’s
Retail Consumer Finance (RCF), a business that delivers customized financial solutions to world-class retailers, including Wal-Mart, JCPenney, Gap, Lowe’s, eBay,
Amazon.com, and Chevron/Texaco. Mike is responsible for driving marketing, product development, analytics, e-commerce, pricing and business development.
Mike attended Stony Brook University and graduated with a B.S. in Electrical
Engineering and Mathematics. He also holds an M.S. in Electrical Engineering from Columbia University and an MBA from the Columbia Business School.
Mike started his career as a Research Engineer at IBM, became a partner at
Mitchell Madison Group, a leading consulting and private equity firm, and in
1999 moved to Fleet Credit Card Services in Pennsylvania, as executive VP of marketing and business development. In 2002, Mike joined GE to build its Dual
Card strategy and in 2004 he was appointed to his current position.
GE Energy
With a B.S. in Electrical Engineering from Cornell
University and an MBA from Harvard, Mark has been with GE for more than 20 years in a variety of assignments in marketing including NPI, product management, communications, strategy, as well as roles in business integration and international joint ventures. His experience outside of GE includes managing industrial automation P&L’s for European companies. He is presently responsible for marketing at GE Energy. GE Energy is one of the world’s leading suppliers of power generation and energy delivery technologies, with revenue of more than $26 billion. Mr. Dudzinski is the vice chairman of the International Electric Research Exchange (IERE). Electric utilities use this Japan-based organization to exchange research in all areas of generation, T&D and energy efficiency. He is also on the board of ACCCE
(American Coalition for Clean Coal Electricity).
GE Capital EMEA
Isabel Fernandez is commercial leader for GE Capital
EMEA’s sales, marketing and communications functions and is business leader for EMEA’s pan-european businesses including Aircraft, Commercial Distribution,
Healthcare, Pan EU Fleet and Pan EU Equipment
Finance. She is involved in the strategic direction of
GE Capital EMEA and in deals and customer contacts for specific lines of business. She joined GE in 2000 as VP Origination in GE
Capital’s structured finance group. In 2002, she took leadership of the Media,
Communications & Entertainment team for Europe, providing debt and equity financing solutions. In December 2005, Isabel was appointed European Head of Enterprise Clients, a pan-European sales team responsible for Commercial
Finance’s most important customers and prospects in Europe. Products ranged from lending and leasing to commercial real estate. Before joining GE she spent many years in banking, in jobs ranging from global relationship management to project finance. Isabel holds a master’s degree in Corporate
Law from Leiden University, the Netherlands. She is married and has three children ages 10, 7 and 4.
Kennametal
John H. Jacko, Jr, vice president and chief marketing officer for Kennametal Inc, is responsible for enterprise marketing and corporate strategy. Before his current role, Mr. Jacko served as the vice president corporate strategy and vice president global marketing for
Kennametal’s Metalworking Solutions and Services
Group (MSSG). He joined Kennametal in March 2007.
Mr. Jacko was corporate officer and chief marketing officer for Flowserve
Corporation, spent six years with Honeywell Aerospace (previously
AlliedSignal) in various management positions including vice president customer and product support and director, customer business, and served as manager, customer support—commercial helicopters for Textron Lycoming in Connecticut. He has more than 25 years of experience in the areas of marketing, strategy, product management, branding, portfolio management, and communications. Mr. Jacko holds a B.S. in Engineering from the University of Connecticut and an MBA from the University of New Haven.
Royal Dutch Shell
Dave has been group VP of global competitive intelligence for Royal Dutch Shell plc in The
Netherlands since 2007. Prior to this role, he was general manager and senior operations officer for
16 European countries for Shell Downstream, based in Italy. Dave has been in the petroleum industry for more than 25 years, beginning his career with Mobil.
He has held leadership positions in refining, marketing, supply, trading, M&A and corporate strategy for Mobil, BP and ExxonMobil, spending more than a third of his career outside the US. Before joining Shell, he was president of The
Haymarket Group, LLC, a boutique management consulting firm, and led the downstream/supply chain management consulting practice of Cap Gemini
Ernst & Young, LLC. Dave holds a BSCE and an MBA in Finance from Lehigh
University. Dave and his wife Diane have three children; Sarah, Amanda and
John. Dave and his family currently reside in The Woodlands, Texas.
Airbus
A 20-year veteran of the commercial aircraft industry,
Andy was appointed vice president marketing for
Airbus in September 2008, in Toulouse, France.
His responsibilities include the development and implementation of all customer and product marketing activities, and marketing support services, for all Airbus commercial products. From 2002 to 2008 Andy had a variety of roles at Airbus North America in Virginia, including head of sales and marketing, vice president of sales, vice president of business development.
Between 1992 and 2001, Andy worked for Airbus in key marketing roles, including airline marketing manager, Head of airline marketing and senior airline analyst in the U.S. and France. Prior to Airbus, Andy spent five years with
British Aerospace (BAe) as technical sales executive in the Commercial Aircraft
Division in England. Andy graduated in 1983 with a BSc in Chemical Engineering from Imperial College of Science and Technology in London, England.