REACH
syndication
2012
National Network Syndication
2012
syndication
Summary
Jalbert Productions has been involved with syndication for over 26 years. With an inhouse staff dedicated exclusively to the requirements of our affiliate partners, Jalbert
Productions has developed deep and lasting relationships with the network television
stations. This, along with the superior quality of our productions and a superlative level of
service, has created a critical competitive advantage and earned the trust of the entire
television marketplace.
With clearances in over 120 network affiliate Broadcast Stations reaching over 80% of
US Television Households, our reach rivals that of a network time buy. Historically, 95%
of Jalbert’s clearances are on affiliate stations with weekend sports adjacencies on
Saturday or Sunday between 11am and 6pm.
pg 1
2012
syndication
Media Delivery Sample
CLIENT: Vail Valley Foundation
PROPERTY: Teva Mountain Games
SYNDICATION HIGHLIGHTS
Total US TVHH Universe is 111,400,000
Teva Mountain Games first run reached 84.466 % USTVHH
*94,072,844 TV Households (broadcast)
Teva Mountain Games second run reached 12.455 % USTVHH
*13,874,870 TV Households (broadcast)
CW
4%
339 TV/Cable/Resorts station clearances
MY
8%
Fox Sport Network – Cable distribution – 85 million + households (FSN
totals separate from all other totals)
*188 Airings
Clearances/Airings by affiliation
!
ABC - 34 %
MY - 8%
NBC - 17 %
CW - 4 %
CBS - 17 %
Cable - 5 %
FOX - 12 %
INDY - 3 %
Cable
5%
Indy
3%
ABC
34%
FOX
12%
CBS
17%
NBC
17%
pg 2
Sample: Syndication Clearance List
1A. New York: MSG (CABLE) 9.400
1B. New York: MSG+ (CABLE) 7.918
2. Los Angeles: KCBS (CBS) 5.023
2. Los Angeles: KABC (ABC) -------2. Los Angeles: KHIZ (IND) -------2A. Comcast Southeast (CAB) 5.023
3. Chicago: WBBM (CBS) 3.113
3A. Comcast Chicago (CAB) 4.500
3B. New England Sports Net (CAB) 3.653
4B. Comcast Sports Net West N. CA (CAB) 2.192
5. Boston: WCVB (ABC) 2.155
5. Boston: WMUR (ABC) ------6. San Francisco: KNTV (NBC) 2.137
6. San Francisco: KGO (ABC) -------6A. Comcast West: (CAB) 2.100
7. Dallas: WFAA (ABC) 2.120
8. Washington: WUSA (CBS) 2.044
8. Washington: WJAL (IND) -------9. Atlanta: WXIA (NBC) 1.903
9A. Comcast New England (CAB) 1.780
11. Detroit: WWJ (CBS) 1.757
12. Tampa: WWSB (ABC) 1.552
12. Tampa: WTSP (CBS) ------14. Phoenix: KNXV (ABC) 1.507
14. Phoenix: WPNX (NBC) ------15. Minneapolis:KSTP/KSTC (ABC/IND) 1.500
16. Cleveland: WEWS (ABC) 1.399
17A. Comcast Detroit (CAB) 1.461
18. Denver: KUSA (NBC) 1.284
18. Denver: KMGH (ABC) ------19. Sacramento: KXTV (ABC) 1.221
20. Orlando: WFTV (ABC) 1.221
22. Pittsburgh: WBGN (IND) 1.061
25. Indianapolis: WISH (CBS) 0.956
26. San Diego: KNSD (NBC) 0.931
28. Hartford/New Haven: WTNH (ABC) 0.919
28A. The Mt. West Sports Net - Co/Utah 0.913
29. Raleigh-Durham: WLFL (CW) 0.894
31. Kansas City: KSHB (NBC) 0.820
33. Milwaukee: WDJT (CBS) 0.799
33. Milwaukee: WTMJ (NBC) ------34. Cincinnati: WBQC (MY) 0.799
35. Greenville:WNEG (CBS) 0.740
36. Salt Lake City: KSL (NBC) 0.736
36A. Comcast Denver (CAB) 0.690
37. San Antonio: WOAI (NBC) 0.690
37A. Comcast Cable Denver (CAB) 0.690
38. West Palm Beach: WPEC (CBS) 0.682
39. Grand Rapids: WOTV (ABC) 0.664
39. Grand Rapids: WOOD (NBC) ------39. Grand Rapids: WXSP (MY) ------39A. The Mountain Sports Net (CAB) 0.731
42. Norfolk: WTKR (CBS) 0.640
43. New Orleans: WDSU (NBC) 0.610
44. Memphis: WLMT (CW) 0.597
44. Memphis: WPTY (ABC) ------45. Oklahoma City: KSBI (IND) 0.595
45. Oklahoma City: KXOC (IND) -------46. Albuquerque: KOAT (ABC) 0.593
47. Greensboro: WGSR (CBS) 0.592
48. Las Vegas: KLAS (CBS) 0.591
48. Las Vegas: KLBC (IND) -------49. Buffalo: WUTV (FOX) 0.585
50. Louisville: WAVE (NBC) 0.584
50. Louisville: WHAS (ABC) ------51. Providence: WNAC (FOX) 0.580
52. Jacksonville: WJXX (ABC) 0.566
52. Jacksonville: WTLV (NBC) -------54. Wilkes Barre: WYOU (CBS) 0.534
55. Albany: WTEN (ABC) 0.501
55. Albany: WNYA (MY) -------56. Fresno: KFSN (ABC) 0.496
56. Fresno: KGPE (CBS) ------57. Little Rock: KLRT (FOX) 0.482
57. Little Rock: KASN (CW) ------58. Knoxville: WATE (ABC)
0.468
59 Dayton: WHIO (CBS) 0.466
59. Dayton: MVC (IND) ------61.Tulsa: KOKI (FOX) 0.463
64. Charleston/Huntington: WSAZ (MY) 0.434
65. Flint: WNEM (CBS) 0.431
65. Flint: WNEM-DT (MY) ------66. Ft. Meyers/Naples: WZVN (ABC) 0.419
66. Ft. Meyers/Naples: WBBH (NBC) -------67. Wichita: KSCW (CW) 0.405
68. Roanoke: WDRL (IND) 0.400
69. Green Bay: WFRV (CBS) 0.393
69. Green Bay: WLUK (FOX) ------70. Toledo: WUPW(FOX) 0.387
72. Honolulu: KITV (ABC) 0.377
72. Honolulu: KGMB (CBS) -------73. Des Moines: KCCI (CBS) 0.375
81. Shreveport: KPXJ (CW) 0.347
82. Champaign: WRSP (FOX) 0.343
84. Huntsville: WYLE (IND)
0.336
85. Madison: WMTV (NBC) 0.332
87. Southbend: WBND (ABC) 0.302
88. Cedar Rapids: KCRG (ABC) 0.301
90. Burlington: WVBK (IND) 0.296
91. Tri Cities: WCYB (NBC) 0.294
91. Tri Cities: CW4 (CW) -------93. Colorado Springs: KRDO (ABC) 0.286
93. Colorado Springs: KXTU (CW) ------94. Waco: KBTX (CBS) 0.282
94. Waco: KWKT (FOX) ------96. Baton Rouge: WAFB (CBS) 0.277
96. Baton Rouge: WBXH (MY) ------96. Baton Rouge: KWBJ (MY) ------97. Savannah: WSAV (NBC) 0.269
97. Savannah: WJCL (ABC) ------102. Youngstown WFMJ (CW) 0.251
104. Fort Smith: KNWA (NBC) 0.248
106. Ft. Wayne: WANE (CBS) 0.245
106. Ft. Wayne:WFFT (FOX) ------107. Myrtle Beach: WFXB (FOX) 0.241
109. Tallahassee: WFXU (CW) 0.237
109. Tallahassee: WTLH (FOX) -------110. Lansing: WILX (NBC) 0.233
111. Tyler: KFXK (FOX) 0.232
111. Tyler: KLPN (MY) ------112. Reno: KOLO (ABC) 0.231
113. Traverse City: WGTU (ABC) 0.225
117. Peoria: WHOI (ABC) 0.219
119. Boise: KTVB (NBC) 0.209
120. Macon: WGXA (FOX) 0.209
121. Eugene: KEZI (ABC) 0.208
122. Santa Barbara: KEYT (ABC) 0.204
123. LaCrosse: WEAU (NBC) 0.203
125. Monterey/Salinas: KION (CBS) 0.198
125. Monterey/Salinas: KCBA (FOX) ------127. Columbus: WLTZ (NBC) 0.186
130. Chico/Redding: KRCR (ABC) 0.173
131. Amarillo: KAMR (NBC) 0.173
133. Rockford: WREX (NBC) 0.166
134. Wausau: WSAW (CBS) 0.166
135. Monroe: KARD (FOX) 0.158
136. Topeka: KSNT(NBC) 0.155
137. Duluth-Superior: KDLH (CBS) 0.153
137. Duluth-Superior: KBJR (NBC) -------
2012
syndication
141. Medford: KDRV (ABC) 0.148
142. Erie: WICU (NBC) 0.144
143. Sioux City: KMEG (CBS) 0.142
147. Albany: WALB (NBC) 0.138
148. Salisbury: WMDT (ABC) 0.134
149. Bluefield: WVVA (NBC) 0.132
151. Bangor: WLBZ (NBC) 0.130
151. Bangor: WABI (CBS) -------152. Rochester: KTTC (NBC) 0.130
153. Palm Springs: KESQ (ABC) 0.130
155. Anchorage: KTVA (CBS) 0.128
156. Binghamton: WIVT (ABC) 0.126
156. Binghamton: WBGH (NBC) -------162. Gainesville: WGFL (CBS) 0.106
162. Gainesville: WMYG (MY) ------163. Idaho Falls: KIFI (FOX) 0.104
164. Abilene: KIDZ (MY) 0.102
164. Abilene: KXVA (FOX) -------165. Clarksburg: WVFX (NBC) 0.099
168. Missoula: KECI (NBC) 0.095
170. Yuma: KYMA (NBC) 0.094
171A. Lawrenceburg (part of) WLLP (IND) 0.091
173. Elmira: WETM (NBC) 0.088
173. Elmira: WTTX (IND) ------174. Jackson: WJKT (FOX)
0.086
177. Rapid City: KEVN/KIVV (FOX) 0.083
178. Watertown: WWTI (ABC) 0.083
180. Marquette: WJMN (CBS) 0.081
180. Marquette: WLUC (NBC) ------187. Grand Junction: KJCT (ABC) 0.059
189. Great Falls: KFBB (ABC) 0.058
191. Lafayette: WLFI (CBS) 0.057
192. Twin Falls: KTFT (NBC) 0.055
193. Butte: KTVM (NBC) 0.054
193. Butte: KXLF (CBS) ------193. Butte: KCFW (NBC) ------194. Eureka: KAEF (ABC) 0.053
195. Cheyenne: KCHY (NBC) 0.049
196. Bend: KFXO (FOX) 0.049
196. Bend: KOHD (ABC) -------197. San Angelo: KIDY (FOX) 0.048
198. Casper: KCWY (NBC)
0.047
200. Mankato: KEYC (CBS) 0.046
203. Fairbanks: KTVF (NBC) 0.029
206. Helena: KHBB (ABC) 0.023
206A. Las Vegas 0.023
188 TV & Cable Markets
Total TV HH % 94.203
pg 4
Barter Syndication: Frequently Asked Questions
2012
syndication
What is Syndication?
All of the major broadcast networks (ABC, CBS, FOX and NBC) operate with affiliate stations in cities throughout the country. Syndication is the airing of television programs over these
network affiliate stations in various cites—or markets—without going through the national network itself, but marketed on a station by station basis. Although network affiliated stations get
much of their programming from their respective networks, a significant share of their programming comes from the syndicated market.
What is Barter Syndication?
Typically, there are two main ways to air a program on a television station: 1) a time buy or 2) barter syndication. A time buy allows producers of television programming to buy a block of
time on a network. This purchase airs programs throughout the US on the same network, same day and same time (depending on the time zone). The producer generates revenue by
selling advertising. Ideally this is enough to cover the cost of production, the time buy itself and profit.
With barter syndication, programs are given to network affiliate stations at no cost. These programs air within a specific time frame, depending on sponsor needs. Each program has a
certain amount of commercial time available for advertising (usually 30-second commercial spots) and this inventory is shared between the producer and the local station. The commercial
inventory varies from deal to deal. Typically programs are delivered with half of the advertising inventory already filled with spots by the producer. The remaining half is available for the
individual stations to sell to local advertisers. The barter aspect is simply the exchange of advertising inventory for the opportunity to air a program.
Why are network stations interested in syndicated programs?
Network affiliate stations receive the majority of their programming from their national broadcast network (i.e. CBS, ABC, NBC and FOX.) or cable network (e.g. Fox SN, Comcast, etc). Usually, this is not enough to fill all of a local station’s programming requirements. Therefore, a station might have several holes in their schedule. The stations usually fill these holes with
local programming, infomercials or syndicated products. Stations often have availability adjacent to the programs provided by the network, offering opportunities for production companies
with content in a relevant genre to be aired either before or after national network programming (see Why use Jalbert Productions syndication services?)
What are the advantages of barter syndication?
The biggest advantage to barter syndication is cost efficiency. Producers can air their programs at a fraction of the cost of a network time buy, although the trade off is that they must deal
with many affiliate stations, rather than the national network (see Why use Jalbert Productions’ syndication services?). Additionally, Barter syndication allows for a window, usually as long as
four months, in which a program airs, allowing it to air multiple times, greatly increasing the visibility of a program. Barter syndication offers flexibility. Because of this window, stations have
programs on hand to fill last minute programming needs, and historically these time slots are coveted. Finally, this flexibility extends to advertising partners by allowing commercials that can
be inserted or removed within the window as necessary.
pg 5
Barter Syndication: Jalbert Syndication Services
2012
syndication
Why use Jalbert Productions’ syndication services?
Jalbert Productions has been involved with barter syndication for over 26 years. With an in-house staff dedicated exclusively to the requirements of our affiliate partners, Jalbert
Productions has developed deep and lasting relationships with the affiliate network and television stations. This, along with the superior quality of our productions and a superlative level of
service, has created a critical competitive advantage and earned the trust of the entire syndication market. When do Jalbert Productions’ programs air?
Jalbert Production’s syndicated shows air in—or clear—cities all over the US. Each city represents a percentage of US television households (US TVHH). For example, Los Angeles and
Philadelphia represent roughly 5.6% and 2.9% of all US television households respectively
(the total universe is 111,400,000 TVHH).
Jalbert can reach up to 95 million US television households with a given show. Jalbert’s winter syndicated programs are offered from October – April, with summer programs being
offered from May to October. A station can air the program as frequently as they choose during the window. Historically, 95% of Jalbert’s clearances are on affiliate stations with weekend
sports adjacencies on Saturday or Sunday between 11am and 6pm.
Does Jalbert Productions only syndicate sports programming?
Yes. The quality of Jalbert’s programs and the programs of our production partners offers local affiliates a unique opportunity to fill programming slots directly adjacent to sports
programming from the national network, dramatically increasing the visibility of the shows we syndicate. Does Jalbert Productions only syndicate its own shows?
No. Jalbert’s syndication packages fall into three categories: 1) the production and syndication of our own properties/shows, 2) the production and syndication of our clients’ shows, and
3) syndication of programming produced and packaged by another production company. What other opportunities do Jalbert Productions’ Syndication services offer for advertisers?
In syndicated deals involving programs that we have produced, Jalbert maintains control of the content, creating a compelling platform for product placement and sponsorship
opportunities, while still maintaining the integrity and creativity of the programming. This allows our advertisers and other partners to extend their marketing efforts beyond the traditional
30-second spot, creating a deeper connection between their brand and the target audience. How do I find out more?
For more information about how syndication may be right for your business, please contact Carol Randel at carol@jalbertfilm.com or Robin Group Parker at robin@jalbertfilm.com or by
calling (631) 351-5878.
pg 6
Syndication Options
2012
syndication
Cable Syndication
A similar model to our Network Syndication, our cable syndication also works by barter
basis and has a national reach.
AN UNPRECEDENTED
COMBINATION OF REGIONAL
SPORTS NETWORKS REACHING
85+ MILLION HOMES
pg 7
2012
syndication
Resort Network
ISCRESORTNETWORK
Pillow Base/Reach
Resorts track their population and traffic through what’s called a “pillow base”.
California
Heavenly Valley......22,000
June Mt........1,500
Mammoth Mountain......30,000
Squaw Valley........8,000
Colorado
Arrowhead.......20,000
Aspen.......14,000
Aspen Highlands
Beaver Creek.........4,700
Breckenridge.......25,000
Crested Butte.........5,000
Keystone.........2,500
Arapahoe Basin
Ski Copper............2800
Snowmass.........6,000
Steamboat Springs.........19,000
Telluride.........5,100
Vail.......40,000
Winter Park......13,000
Maine
Mad River Glen........6,000
Sugarloaf USA........7,100
Sunday RIver........4,700
Mt. Abram
Sugarbush
New Hampshire
Waterville Valley........6,000
Oregon
Mount Hood.................7,000
Idaho
Sun Valley....................6,500
Utah
Park City...................12,000
Deer Valley
The Canyons
Snowbird........................900
Vermont
Bromley......................2,500
Jay Peak.....................2,200
Smuggler's Notch.........2,500
Killington...................19,800
Pico..............................200
Mount Snow..............10,500
Mount Ascutney...........1,000
Stowe........................5,000
Stratton.....................5,400
Sugarbush...................7,000
Total Pillow Base.........364,400
x 112 Days...........40,812,800
x Twice a Day........81,625,000
all contracts renewed annually and subject
to change
Wyoming
Jackson Hole...............3,500
Snow King
Spring Creek
Teton Pine
British Columbia
Whistler/Blackcomb......36,000
pg 8
2012
syndication
Syndication Partners
Syndication Partners 2011/2012 Season
Former Syndication Partners
Chevrolet
Chevy Trucks
Sprint
VISA
AT&T
Gore Tex
US Ski Team
Nature Valley
Lufthansa
Ray Ban
American Airlines
Bausch & Lomb Jamaica Tourist Bureau
Eastman Kodak
Nivea
3M
Air Jamaica
Miller Brewing Co
Descente
Head
Subaru
North Face
MasterCraft
Salomon
Mistral
Rossignol
American Express
pg 9