Student Services for Online Learning: Finding the Student’s Perspective Prepared for Fort Hays State University December 2012 In the following report, Hanover Research reviews innovations and changes in student services for online/distance learning among higher education institutions. We focus on developing a sense of the student’s perspective on technologies appropriate and effective for online learning, and review expert suggestions on how institutions can align their practices with these student expectations. To highlight application of the literature, we also profile 21 peer online programs to catalog the student affairs services offered to online learners. Hanover Research | December 2012 TABLE OF CONTENTS Executive Summary and Key Findings ............................................................................... 4 INTRODUCTION ...........................................................................................................................4 KEY FINDINGS .............................................................................................................................5 Section One: Online Student Services ............................................................................... 6 ROLE OF ONLINE STUDENT SERVICES ...............................................................................................6 Placing Core Services Online ..............................................................................................6 Academic Support for Online Students .............................................................................6 Extracurricular Activities for Online Students ...................................................................8 INSTITUTIONAL PERSPECTIVES OF CHANGE ........................................................................................9 Section Two: Student Perspectives ................................................................................. 12 STUDENT TECHNOLOGY USE ........................................................................................................14 Learner Type, Gender, Ethnicity, and Uncontrollable Factors ........................................14 Outcomes of Technology Use: Expectations and Realities..............................................15 ADAPTING SERVICES TO STUDENT DEMANDS ..................................................................................17 Section III: Catalog of Peer Services ................................................................................ 19 PEER SELECTION METHODOLOGY .................................................................................................19 CATALOG OF PEER SERVICES ........................................................................................................20 US NEWS & WORLD REPORT ONLINE PROGRAM RANKING PEERS ......................................................22 Arizona State University ..................................................................................................22 Ball State University .........................................................................................................22 Central Michigan University ............................................................................................23 East Tennessee State University ......................................................................................23 Florida International University .......................................................................................23 Regent University.............................................................................................................24 Sam Houston State University .........................................................................................24 Stephen F. Austin State University ..................................................................................24 Troy University .................................................................................................................25 University of Bridgeport ..................................................................................................25 University of North Dakota ..............................................................................................25 Washington State University ...........................................................................................25 Western Kentucky University ..........................................................................................26 © 2012 Hanover Research | Academy Administration Practice 2 Hanover Research | December 2012 NCES ONLINE FOR-PROFIT PEERS ................................................................................................26 Ashford University ...........................................................................................................26 Capella University ............................................................................................................27 Colorado Technical University .........................................................................................27 DeVry University ..............................................................................................................27 Full Sail University ............................................................................................................27 Kaplan University .............................................................................................................28 University of Phoenix .......................................................................................................28 Walden University ...........................................................................................................28 Appendix ....................................................................................................................... 30 © 2012 Hanover Research | Academy Administration Practice 3 Hanover Research | December 2012 EXECUTIVE S UMMARY AND KEY FINDINGS INTRODUCTION In an article for the e-journal Student Affairs Online (2008), Kevin Guidry challenged the (mis)perception that “student affairs professionals are not technologically savvy, creative, or up-to-date.” On the contrary, he argued, there is historical evidence to suggest that student affairs offices have aligned their practices to utilize the most current technology available. However, where they have failed is in finding the student’s perspective: “There is little evidence […to suggest] that student affairs administrators and researchers regularly and systematically sought to understand how and why students used technology and the impact on their development.”1 This knowledge gap will become increasingly important to overcome as online learning continues to expand at a rapid pace. According to data presented in The Chronicle of Higher Education, student enrollment in online-only higher education programs approximately tripled from 2004 to 2009, with 2.14 million such students enrolled in 2009.2 A survey by the Instructional Technology Council (ITC) in 2011 observed, according to self-reporting by distance program administrators, an increase in distance enrollment of nine percent in 2010. Additionally, in the 2011 academic year, “campuses reported an 8.2 percent increase for distance education enrollments – substantially higher than the overall increase in national campus enrollments, which averaged less than one percent nationally.” 3 Furthermore, the ITC noted that since its first survey administration in 2005, “the gap between distance learning and face-to-face student completion rates has significantly narrowed. Half of the survey respondents [2011] indicated that they have achieved equivalency.”4 In the following report, Hanover Research reviews innovations and changes in student services for online/distance learning among higher education institutions (Section One). We focus on developing a sense of the student’s perspective on technologies appropriate and effective for online learning, and review expert suggestions on how institutions can align their practices with these student expectations (Section Two). To provide an application of this literature, we also profile 21 peer online programs to catalog the student affairs services offered to online learners (Section Three). 1 Guidry, K.A. “Exploding a Myth: Student Affairs’ Historical Relationship with Technology.” Student Affairs Online 9, no.2 (Summer 2008): http://studentaffairs.com/ejournal/Summer_2008/ExplodingaMyth.html 2 “Online Learning: By The Numbers.” The Chronicle of Higher Education. October 31, 2010. http://chronicle.com/article/Online-Learning-Enrollment/125202/ 3 The findings from the ITC survey are discussed in more detail in Section One, subsection two. ITC. “2011 Distance Education Survey Results: Trends in eLearning: Tracking the Impact of eLearning At Community Colleges.” March 2012 (accessed September 6, 2012). p. 7. http://www.itcnetwork.org/attachments/article/87/ITCAnnualSurveyMarch2012.pdf 4 Ibid., p. 20. © 2012 Hanover Research | Academy Administration Practice 4 Hanover Research | December 2012 KEY FINDINGS Some student affairs services must be online due to their benefits to both online and traditional students. Library services, financial services, and typical administrative processes seem best delivered in a hybrid model to account for the demands of both student groups. Students seek efficiency and consistency in online student affairs services. Online learners do not seem interested in achieving full equivalency with the traditional academic experience. Students want to use technology to share meaningful, vetted information rather than as a tool to build new social relationships. In some instances students have formed academic or professionallyoriented online clubs or peer networking groups. Through these academic and professional exchanges, students develop greater affiliation with the institution. Mentoring programs seem to be the most appreciated new service for online students on all sides of the issue. Students can engage in personalized but professional conversations with colleagues in their desired field of interest on topics such as academics, navigating the workplace, personal issues, time management, and finding a work-life balance. However, few peers reviewed for this report seem to offer faculty or professional mentoring opportunities for online students. Additional programming to help students gain the confidence and skill-set needed to engage in online learning is in high demand from students and administrators. Administrators’ greatest challenge is not perceived to be the quantity or quality of online student affairs offerings, but the readiness of online students for their academic environment. Students, as well, have asked for additional programming that will help them manage their time, responsibilities, and the technology used in the online learning environment. Most peers reviewed for this report seem to focus on providing technology support services and information relevant to accessing the online “classroom,” but not necessarily on time-management and personal skills. Institutions must take the time to learn what their students need and develop appropriate solutions. Students generally demand quality, tailored services and applications that will help them succeed. Institutions, however, need to balance this demand for quality with the demand for multiple, integrated delivery formats from which students can choose. The placement of online learning services within broader institutional administrative structures seems to provide challenges to making online student affairs distinct. Many institutions refer students to external general-campus sites for typical student services. It is rare to see services like academic, career, or personal counseling tailored to the online learner. © 2012 Hanover Research | Academy Administration Practice 5 Hanover Research | December 2012 SECTION ONE : ONLINE STUDENT SERVICES ROLE OF ONLINE STUDENT SERVICES Online student services span both distance and traditional education as institutions increasingly make routine interactions such as academic counseling or financial aid discussions available through online forms or media. Blogs, wikis, and other discussion forums are used in the classroom, along with a variety of other media including social networking and the nowstandard e-mail. None of these services necessarily usurp the in-person opportunities for oncampus students, and none necessarily target the needs of distance, online, or off-campus students. But a new role is emerging for online student services as an increasingly greater number of students are taking courses or degree programs online. PLACING CORE SERVICES ONLINE There are some student services which institutions have acknowledged must be available to distance learners. Patricia A. Shea (2005) noted that “[p]utting student services online is no longer optional . . . Today, an institution’s Web site often provides the first impression a student has with a campus.”5 Institutions continue to engage with their students through online platforms and media, from matriculation to graduation to post-graduation experiences. Distance students might argue that all services must be available online. However, even oncampus students have benefitted from the availability of administrative core, academic, communications, personal services, and student communities “suites.”6 Researchers have noted that libraries, in particular, have largely kept on top of technology changes to incorporate more services that students can use from a distance, whether they are distance learners or just not present at the library while doing projects or searches. Simone Primus (2009) observed that “instant messenger, chat, or online conferencing software are commonplace,” and additional technologies include podcasts, research guides and tutorials, blogs and wikis, social networks, and additional “library 2.0” offerings. She concludes that, “in responding to the needs of the new digital learner, libraries are no longer place-based.”7 ACADEMIC SUPPORT FOR ONLINE STUDENTS Beyond these core student services, institutions are pushing further to provide a better online learning experience that can drive students’ academic success. Alan Tripp (2008) noted the trend to develop online models for success coaching, explaining In the past 5 years, a new approach to improving student retention, called success coaching, has been implemented at leading online universities including Westwood 5 Shea, P.A. “Serving Students Online: Enhancing Their Learning Experience.” New Directions for Student Services no. 112 (Winter 2005): 15. 6 Ibid., p. 16. 7 Primus, S. “Distance Learning Library Services: Keeping Up With the Times.” Distance Learning 6, no. 1 (2009): 22-26. Accessed through ProQuest. See also [1] Batson-George, A. “An Overview of Distance Library Services at Nova Southeastern University’s Main Library.” Distance Learning 4, no. 3 (2007):55-58. Accessed through ProQuest. © 2012 Hanover Research | Academy Administration Practice 6 Hanover Research | December 2012 College Online, DeVry University Online, and the online division of Northeastern University’s School of Professional and Continuing Studies. Originally developed by a company in San Francisco, InsideTrack, success coaching is based on a philosophy that for students of any age, achievement depends on the presence of multiple factors, including proactive guidance, frequent feedback, a sense of purpose, and regular support and motivation.8 Success coaching works toward this philosophy through regular one-on-one communication between the student and a certified coach. “A coach’s primary role,” Tripp writes, “is to empower online students by providing support, direction, advice and motivation tailored specifically to their needs.”9 Molly Redden (2011) reported for The Chronicle of Higher Education that an online mentorship program pairing professionals in the field with students helped raise retention of at-risk students in science fields. This program, managed by the non-profit MentorNet rather than a specific higher education institution, provided culturally-appropriate feedback for students with a “bridge to the reality of the workplace.” 10 The organization “guides the relationships” for up to eight months, “encouraging [mentors and students] to talk about job searches, personal barriers, or possible career paths that would fit well with their personal goals.”11 Success coaching and mentoring do not necessarily need to be facilitated directly by a faculty or affiliate member, as in these previous examples. In a discussion of online and traditional learning, Mark David Milliron (2010) pointed to “an online student-service support system called Atlas that builds momentum for the student from first contact through completion.”12 Atlas was developed by Valencia Community College in an effort to create an online learning community linking students with faculty and other staff members, such as registrars, bursars, and financial aid administrators.13 The user process was described by Milliron as follows: Students fill out a full profile and degree plan in a first-semester course devoted to student success, which helps them develop their ‘Life Map’ through to a degree. From that point on, Atlas/Life Map is their virtual connection to the college and pathway to their academic goal.14 He noted that “this type of strategy has contributed to Valencia’s graduation rate being almost triple that of its peer institutions.”15 8 Tripp, A. “Closing the Distance: Success Coaching for Online Education Goes Mainstream.” Distance Learning 5, no. 1 (2008): 39. Accessed through ProQuest. 9 Ibid., p. 41. 10 Redden, M. “Online-Mentor Program Raises Retention of At-Risk Science Students.” The Chronicle of Higher Education. September 11, 2011. http://chronicle.com/article/Online-Mentor-Program-Raises/128925/ 11 Ibid. 12 Milliron, M.D. “Online Education vs. Traditional Learning: Time to End the Family Feud.” The Chronicle of Higher Education. October 31, 2010. http://chronicle.com/article/Online-vs-Traditional/125115/ 13 “What is Atlas?” at Valencia College. “Atlas Login.” Accessed October 11, 2012. https://atlas.valenciacollege.edu/# 14 Milliron, “Online Education vs. Traditional Learning,” Op. cit. 15 The article contains additional examples from Purdue University and Western Governors University. Ibid. © 2012 Hanover Research | Academy Administration Practice 7 Hanover Research | December 2012 EXTRACURRICULAR ACTIVITIES FOR ONLINE STUDENTS Although core services, such as libraries or financial aid, may have moved online, and academic support for online students has become more sophisticated, the question still remains of whether online learning can “reproduce the full college experience.” In particular, this would entail the reproduction of the social and extracurricular opportunities available to traditional college students.16 It has been suggested, however, that online programs have “not [done] as much as they should” to “help students participate in extracurricular activities.” Partly, this owes to the nature of online learning. In addition to the “insularity and isolation” inherent in the situation of the online student, many students use distance learning precisely because of the flexibility that allows them to juggle other demands, including work and family, which leave them with little of the “leisure time” that traditional students have to explore extracurricular activities.17 However, a number of institutions have taken steps to provide online students with opportunities to better integrate with the institution or their classmates outside of the classroom. At the University of Maryland-University College (UMUC), for instance, which is the online arm of the Maryland university system, the history department, concerned about “student involvement in the life of the program, the university, and within the broader [history] profession,” took its own initiative in creating a “virtual student community.” At first, the department made “traditional efforts” at creating community, which included an annual essay-writing contest, a t-shirt sale to raise funds for student activities and help create a “collective identity,” and bringing students and faculty together face-to-face whenever possible.18 Going beyond these initial steps, the UMUC history department created a dedicated online discussion site for all history majors – essentially a non-credit course on the UMUC platform in which all majors would be automatically enrolled. The site was named PHAT 999, based on the initials of the national history honor society, Phi Alpha Theta. In addition to its general communication purposes, the site became the home for UMUC’s “local chapter” of Phi Alpha Theta. Students were encouraged to work towards membership in the honor society, and the chapter would sponsor “guest speakers” through the PHAT 999 discussion site, who would present on topics such as career and graduate study opportunities. The honor society also provided a focus for in-person gatherings – students could attend regional and national gatherings of Phi Alpha Theta, and UMUC itself hosted the regional 16 Karen McKeown. “Can Online Learning Reproduce the Full College Experience?”. Heritage Foundation. March 13, 2012. http://www.heritage.org/research/reports/2012/03/can-online-learning-reproduce-the-full-collegeexperience 17 Jill Rooney. “The Value of Extracurricular Activities for Online Students.” The Open Academic. October 4, 2011. http://www.onlinecolleges.net/2011/10/04/extracurricular-activities-online-students/ 18 Bud Burkhard. “Creating a Virtual Student Community at the University of Maryland.” Perspectives on History (American Historical Association). May 2007. http://www.historians.org/perspectives/issues/2007/0705/0705tea1.cfm © 2012 Hanover Research | Academy Administration Practice 8 Hanover Research | December 2012 conference one year.19 The history honor society is just one of nine available to UMUC students, including Alpha Sigma Lambda, an honor society for adult college students.20 Honor societies and student groups such as these appear to be one of the more common ways that online programs build community. One common theme, however, is that many of them are organized by students, rather than institutions or administrators. At Penn State University’s online World Campus, for instance, students in the online bachelor’s degree in psychology used the university’s student clubs guide to start a psychology club. The club sponsors online events, using video conferencing to host guest speakers from the faculty, and uses social media to disseminate information relevant to the field. 21 At the Florida Institute of Technology, a student started an online service fraternity in 2009 after being unable to find any similar organization in existence. The group essentially coordinates the volunteer efforts of its members (24 as of 2010) in their local communities (e.g., through information sharing).22 The group was founded with the help of a FIT faculty advisor.23 There is some indication that online students are interested in joining clubs “primarily for professional reasons,” versus the presumably more recreational or socially-oriented motives of traditional students. At UMUC, a survey of students who had joined clubs revealed that 80 percent had joined “primarily for networking and career building”; a co-founder of the psychology club at Penn State estimated that 70 percent of its members had joined for similar reasons.24 INSTITUTIONAL PERSPECTIVES OF CHANGE Given the changing role of online student services, how do administrators anticipate future need and effective avenues for innovation? To answer this second question we can turn to two main sources: a survey of administrators, and studies of faculty in online settings. These findings present a snapshot of existing offerings and expectations for the future that can be compared to what students use and believe (addressed in Section Two). The Instructional Technology Council (ITC) has conducted a survey of distance education each year since 2005. In its 2011 report the organization identifies the scope of participation in distance education and reviews feedback from survey respondents on perceived needs and changes for the field. In 2011 the ITC surveyed 375 member institutions, receiving 143 completed responses largely from directors of distance learning programs. Importantly, “a longitudinal review established a strong continuity amongst completers – 70 percent of the 19 Bud Burkhard. Ibid. “Honor Societies.” University of Maryland-University College. http://www.umuc.edu/students/support/studentlife/honors.cfm 21 “Penn State Students Create an Online Psychology Club.” Penn State Live. March 1, 2010. http://live.psu.edu/story/44891#rss57 22 “An Online Fraternity.” Inside Higher Ed. April 30, 2010. http://www.insidehighered.com/quicktakes/2010/04/30/online-fraternity 23 “History.” Theta Omega Gamma – Florida Institute of Technology. http://togfraternity.org/history.html 24 Kolowich, S. “Student Clubs, Virtually.” Inside Higher Ed. March 10, 2010. http://www.insidehighered.com/news/2010/03/10/clubs 20 © 2012 Hanover Research | Academy Administration Practice 9 Hanover Research | December 2012 annual submissions have come from the same campuses during the seven years of the survey.”25 Questions were organized into four categories within the topic of distance education: general information, administrative, faculty, and student services. The greatest challenges for distance education program administrators in 2011, by rank, were found to be “adequate student services for distance education students” and “adequate assessment of distance education classes”.26 However, online student services are not Distance program the administrators’ perceived greatest challenge for administrators are more students enrolled in distance education courses. worried about their students’ “Providing equivalent student services virtually” is preparation for an online only the fifth (of eight) greatest challenge for learning environment than students, by rank. Rather, while students increasingly about their access to seek online courses, many administrators feel particular online student students are not prepared for what they seek. The affairs offerings. authors wrote, “[Administrators] see a lack of basic computer skills, a misunderstanding of the online learning environment, and insufficient student study skills.” Such “orientation/preparation for taking distance education courses” has been fairly consistently the top-ranked challenge for students since 2005 (five times first, three times second in rank).27 It is not simply a matter of experience with online learning that will make students successful. Dale Kirby, Michael K. Barbour, and Dennis B. Sharpe (2012) argue that it is the skill-set related to self-study, such as independent learning and motivation, that matters more. Their study compared learning experiences and attitudes of online learners in postsecondary institutions who either had or had not had previous experience with online learning in secondary school. They found that previous experience had little influence.28 Other observers suggest that additional services may be needed to help students prepare for and succeed in the online learning environment. Shea (2005) noted several best practices in online student services for a mixed audience of traditional and online learners. She suggested that online student services be characterized as student-centered, blended, personalized, customized, customizable, convenient, and just-in-time. Additional features to be offered include: Two-way communication strategies: providing avenues for students to generate dialogues with key institution faculty and staff, and vice-versa 25 ITC, “2011 Distance Education Survey Results,” Op. cit., p. 6. Ibid., p. 9. 27 Ibid., p. 18. See also [1] ITC. “2011 Distance Education Survey Results.” April 2012 (accessed September 6, 2012). http://www.itcnetwork.org/component/content/article/48-library-articles-abstracts-research/87-2011-distanceeducation-survey-results-.html [2] Chau, J. “Distance-Learning Survey Shows Growing Concern for Student Services.” The Wired Campus blog. The Chronicle of Higher Education. April 24, 2012 (accessed September 6, 2012). http://chronicle.com/blogs/wiredcampus/distance-learning-survey-shows-growing-concern-for-studentservices/36121 28 Kirby, D., Barbour, M.K., and Sharpe, D.B. “Student Perceptions and Preferences for Tertiary Online Courses: Does Prior High School Distance Learning Make a Difference?” The American Journal of Distance Education 26, no. 1 (2012): 34-49. www.eden-online.org/system/files/77_Kirby_Sharpe_Barbour.pdf 26 © 2012 Hanover Research | Academy Administration Practice 10 Hanover Research | December 2012 Integrated formats: providing information and services in multiple formats to enable students to choose the way in which they interact with the institution Performance indicators: providing both the expectations and a measure of how well the student is currently meeting each expectation29 IS YOUR DISTANCE PROGRAM TYPICAL? Administrators always wonder how their program compares to those at other institutions. Is it typical or consistent with national trends? Highly successful individual programs do not always reflect these generalized characteristics variances often result from the culture of the institution and the role the distance education program is expected to play. For most of the survey participants, their online program: 1. Is the institution’s primary source for student enrollment growth. 2. Does not offer enough courses to meet student demand. 3. Enhances access to higher education, due to its increased flexibility and convenience. 4. Includes a nearly equal number of traditional and nontraditional students. 5. Enrolls more female than males students (a 60-40 split). 6. Staff reports to the academic side of the institution, and specifically to the dean or a higher ranked administrator. 7. Is under-staffed, working in cramped conditions, with an inadequate budget. 8. Offers approximately 160 online classes/class sections each semester. 9. Offers a growing percentage of Web-assisted and hybrid instruction. 10. Acts as a change-agent at the institution, prompting increased faculty training and professional development, rethinking teaching pedagogy, and providing a catalyst for integrating technology into instruction. 11. Often leads the institution in dealing with issues of innovative course design, rigor, course quality, and keeping up with new insights as to how students learn. 12. Struggles to attain understanding, acceptance, and support from campus leaders, who often lack direct experience with this method of teaching and learning, and feel a generational disconnect. 13. Has little or no control over faculty recruitment, hiring, evaluation and retention. 14. Is overwhelmed by, and lacks the staff necessary to comply with, state and federal government regulations, and struggles to determine the best way to respond in the face of these obstacles. Source: ITC, “2011 Distance Education Survey Results,” p. 21. 29 Shea, “Serving Students Online,” Op. cit., p. 19. © 2012 Hanover Research | Academy Administration Practice 11 Hanover Research | December 2012 SECTION TWO : STUDENT PERSPECTIVES After “exploding the myth” that suggested student affairs was out of touch with technology,30 Guidry sought to explore the real gap in the literature: the student viewpoint. Among the major sources for information on student views, Guidry (2008) cited the following: Pew Internet & American Life Project: broad perspective through regularlyrepeated surveys on “the role of the Internet in the lives and activities – civic, family, work, and educational – of Americans” EDUCAUSE Center for Applied Research (ECAR): regularly-repeated surveys on undergraduate students’ “ownership and use of electronic devices and their use of technology in coursework” Cooperative Institutional Research Program (CIRP) of the Higher Education Research Institute (HERI): “longitudinal study composed of a series of studies conducted each year,” which recently (2007) has begun to include questions on online social networking National Survey of Student Engagement (NSSE): longitudinal study of students, with “only a handful of questions specifically related to technology”31 Additionally, Guidry pointed to the EDUCAUSE Core Data Service (CDS) and the joint effort of the NASPA32 and Student Voice to conduct an annual Profile of Today’s College Student, which contains a specific section on technology use.33 However, these sources are not without problems. The journal’s editor commented on Guidry’s source recommendations, saying that they relied too much on national surveys. His criticism is a methodological one: “Readers should always pay attention to methodological issues in survey projects, and in particular, they should be aware of sampling procedures and response rates. The methodology in some of these national projects is less [rigorous] than desirable.”34 Guidry naturally disagrees, but his own reservations present additional considerations: “The major strengths of the large surveys and projects – rigor and consistency (to enable comparisons between institutions) – make them somewhat inflexible and slow to change.”35 An additional challenge is the scope of most research on student perspectives. Reviews of Ana M. Martínez-Alemán and Katherine Lynk Wartman’s Online Social Networking on 30 Guidry, “Exploding a Myth,” Op. cit. Guidry, K.A. “Sources for Understanding Undergraduate Students’ Use of Technology.” Student Affairs Online 9, no. 3 (Winter 2008): http://studentaffairs.com/ejournal/Winter_2008/UndergraduateStudentUseofTechnology.html 32 Student Affairs Administrators in Higher Education, a professional organization for student affairs professionals. 33 Guidry, “Sources for Understanding,” Op. cit. 34 It is unclear which methodology in particular raised Gary Malaney’s caution. Malaney, G.D. “Editor’s Note.” Student Affairs Online 9, no. 3 (Winter 2008): http://studentaffairs.com/ejournal/Winter_2008/index.html 35 Guidry, “Sources for Understanding,” Op. cit. 31 © 2012 Hanover Research | Academy Administration Practice 12 Hanover Research | December 2012 Campus: Understanding What Matters in Student Culture (2009) suggest that there is an overwhelming pre-occupation in the literature with understanding how students interact with technology in the classroom, virtual or not, and how to adapt or harness new technologies for the modern lecture.36 Other authors in the field make this trend clear, with useful studies that focus on the student’s classroom experience.37 This trend is visible in the popular press, as well. For example, there was an article in the Chronicle of Higher Education discussing an online course at the University of Texas at Arlington on “Exercise and Weight Management,” which taught students both the academic principles behind the topic and how to harness online tools and services to help manage their health. It seems to be an extension of a common traditional-format service into the online sphere.38 Another article highlighted the uses of Twitter to facilitate classroom discussions and learning. The author experimented with Twitter’s abilities to create “realtime discussion,” a “community,” and bridged engagement among the online and oncampus students in a course.39 While these findings can be adapted to the student affairs sector, they do not present a holistic picture of student technology perspectives. 36 Dianne Timm was highly critical of the book because it failed to cite CIRP and NASPA national surveys on college student technology use, whose limitations are discussed in the introduction to this section. George McClellan suggests that many of the authors’ findings can be adapted for the student affairs setting, in spite of limitations of the authors’ own sample of “relatively elite residential campus communities.” See [1] Timm, D.M. Review of Martínez, A.M., and Wartman, K.L. Online Social Networking on Campus: Understanding What Matters in Student Culture. In Review of Higher Education 33, no. 2 (Winter 2010): 301-303. [2] McClellan, G.S. Review of Martínez, A.M., and Wartman, K.L. Online Social Networking on Campus: Understanding What Matters in Student Culture. In Journal of College Student Development 50, no. 4 (July/August 2009): 468-469. 37 These studies seem to divide into those focused on faculty engagement and those focused on student engagement. It has been demonstrated, for example, that faculty are more likely to use technologies in the classroom or in online settings if they perceive that it has positive effects on learning and teaching, especially given that faculty perceive a greater time and effort investment involved for online as opposed to traditional class sessions. Other studies have shown similar influences on student engagement, which is influenced by comfort and familiarity with the learning technologies, personal skills and motivation, and technical issues. For a sample of such studies, see [1] Lassitter, S.A. “Establishing a Relationship Between Virtual Instructor and Student in the Online Classroom.” Distance Learning 6, no. 1 (2009): 53-57. Accessed through ProQuest. [2] Tabata, L.N., and Johnsrud, L.K. “The Impact of Faculty Attitudes Toward Technology, Distance Education, and Innovation.” Research in Higher Education 49 (2008): 625-646. Accessed through ProQuest. [3] Gibson, S.G., Harris, M.L., and Colaric, S.M. “Technology Acceptance in an Academic Context: Faculty Acceptance of Online Education.” Journal of Education for Business 83, no. 6 (July/August 2008): 355-359. Accessed through ProQuest. [4] Tallent-Runnels, M.K. et. al. “How to Teach Online: What the Research Says.” Distance Learning 2, no. 1 (2005): 21-27. Accessed through ProQuest. [5] Muilenburg, L.Y., and Berge, Z.L. “Student Barriers to Online Learning: A factor analytic study.” Distance Education 26, no. 1 (May 2005): 29-48. Accessed through ProQuest. [6] Reisetter, M., and Boris, G. “What Works: Student Perceptions of Effective Elements in Online Learning.” Quarterly Review of Distance Education 5, no. 4 (Winter 2004): 277-291, 309. Accessed through ProQuest. [7] Burnett, K., Bonnici, L.J., Miksa, S.D., and Kim, J. “Frequency, Intensity and Topicality in Online Learning: An Exploration of the Interaction Dimensions that Contribute to Student Satisfaction in Online Learning.” Journal of Education for Library and Information Science 48, no.1 (Winter 2007): 21-35. Accessed through ProQuest. [8] Krentler, K. “Does Technology Enhance Actual Student Learning? The Case of Online Discussion Boards.” Journal of Education for Business 80, no. 6 (July/August 2005): 316-321. Accessed through ProQuest. 38 Lipka, S. “On Campus and Online, Students Lose Weight for Credit.” The Chronicle of Higher Education. September 12, 2010. http://chronicle.com/article/On-CampusOnline-Students/124357/ 39 Billiot, T. “In One Online Class, Twitter Brings Students Together.” The Chronicle of Higher Education. September 29, 2011. http://chronicle.com/article/In-One-Online-Class-Twitter/129120/ © 2012 Hanover Research | Academy Administration Practice 13 Hanover Research | December 2012 What these challenges suggest is that there is (still) no rigorous research-based focus on understanding the student perspective relative to technology and its application in educational settings, though there are a few exceptions. Recognizing such limitations, this section addresses the main research question for this report: How could virtual students experience campus traditions? STUDENT TECHNOLOGY USE Earlier work on student technology use has limited application for today, due to the expansion of the digital market and related technology. However, certain sociological findings may still be useful to help contextualize current data. The emerging theories of distance education emphasized independence and autonomy, the industrialization of teaching, and interaction and communication. Additionally there emerged a theory of equivalency, which “provides a framework for design and production of instructional experience for local and distant learners that need not be the same.”40 LEARNER TYPE, GENDER, ETHNICITY, AND UNCONTROLLABLE FACTORS The idea of equivalency has driven researchers to understand, in particular, how the “classroom” experience might be different for online learners – and thus how it can be made equivalent. One aspect of this has involved understanding types of online learners. Clara Rabe-Hemp, Susan Woollen, and Gail Sears Humiston (2009) demonstrated that students learn differently online than in a lecture hall. 41 Selma Vonderwell and Sajit Zacharaiah (2005) highlighted James Taylor’s (2002) study of student participation patterns in online learning related to traditional on-campus courses.42 As summarized by Vonderwell and Zacharaiah, Taylor identified three categories of online learning participant: He named the three groups he found: workers, proactive participation group; lurkers, peripheral participation group; and shirkers, parsimonious participation group. Workers participated actively in the discussions and visited the class site regularly whereas lurkers participated occasionally, but mostly in a ‘read-only mode.’ Shirkers performed the minimum required with fewer postings and visits to the class site.43 Taylor noted that there was little difference in student achievement between the workers and lurkers, suggesting that “peripheral participation is indeed efficacious.” Shirkers, on the other hand, often did not complete the course assessment; of those shirkers who did 40 Simonson, M. “Equivalency theory and distance education.” Tech Trends 43, no. 5 (DATE): 8. Rabe-Hemp, C., Woollen, S., and Sears Humiston, G. “A Comparative Analysis of Student Engagement, Learning, and Satisfaction in Lecture Hall and Online Learning Settings.” The Quarterly Review of Distance Education 10, no. 2 (2009): 207-218. 42 The original source can be found at Taylor, J.C. “Teaching and Learning Online: The Workers, The Lurkers, and The Shirkers.” Paper presented at the 2002 Conference on Research in Distance & Adult Learning in Asia. Accessed October 11, 2012. http://www.ouhk.edu.hk/CRIDAL/cridala2002/speeches/taylor.pdf 43 Vonderwell, S., and Zachariah, S. “Factors that Influence Participation in Online Learning.” Journal of Research on Technology in Education 38, no. 2 (Winter 2005): 213. Accessed through ProQuest. 41 © 2012 Hanover Research | Academy Administration Practice 14 Hanover Research | December 2012 complete the assessment, the average GPA was approximately one point lower than the other groups’ averages.44 In their own work, Vanderwell and Zachariah closely examined two sections of an online graduate course in which there were three graded and three ungraded discussions. In graded discussions, selected students performed specific roles as facilitator, critical reflector, or summarizer. Participation was analyzed for its content and purpose, rather than just its volume or quantity. In particular, the researchers noted that students with specific roles participated more often and more meaningfully. In some ways, they were influenced by the impact that non-participation would have on their grades. But several students also noted that having a specific role improved their comprehension and retention of information being discussed. 45 Thus, additionally, student participation in online discussions can be influenced by the interface and task assigned. Not all factors influencing student technology use may be controlled by the providing institution. Not all online learners are alike, Guidry (2009) explored “the Digital Divide and the but their needs do differ from the participation gap” as he continued to examine traditional on-campus student’s. student perspectives in online student affairs. This review of literature focused on the underlying factors affecting a person’s skill with and use of modern technologies, such as socioeconomic status or a culture of oral and visual, rather than written, traditions.46 Results of the 2007 CIRP survey demonstrated a greater tendency among female freshmen to spend time on online social networking sites than male freshmen, as well as a greater overall average time spent on OSN sites than male freshmen. There were few differences by ethnicity, although their study found slightly higher average times on OSN sites among African-American freshmen than peers of other races.47 OUTCOMES OF TECHNOLOGY USE: EXPECTATIONS AND REALITIES It is important to recognize that use of technologies does not indicate that students are developing relationships and affiliations through these media. Holley and Taylor (2009) examined socialization within the context of an online baccalaureate nursing program, observed through coded participation in online discussion forums.48 Their central argument critiqued our foundational understanding of how students learn online compared to in a traditional setting: “The limited applicability of the traditional undergraduate theoretical 44 Taylor, “Teaching and Learning Online,” Op. cit., p. 9. Vonderwell and Zachariah, “Factors that Influence Participation,” Op. cit., pp. 221-222. 46 Guidry, K.A. “The Digital Divide and the Participation Gap: Challenges to Innovation.” Student Affairs Online 10, no. 2 (Summer 2009): http://studentaffairs.com/ejournal/Summer_2009/DigitalDivide.html 47 Higher Education Research Institute. “College Freshmen and Online Social Networking Sites.” HERI Research Brief. September 2007. http://heri.ucla.edu/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf 48 This was an alternate research question investigated in the same RN-to-BSN online program as addressed in Taylor and Holley, “Providing Academic and Support Services,” Op. cit. See [1] Holley, K.A., and Taylor, B.J. “Undergraduate Student Socialization and Learning in an Online Professional Curriculum.” Innovation in Higher Education 33 (2009): 257-269. 45 © 2012 Hanover Research | Academy Administration Practice 15 Hanover Research | December 2012 framework to the student population represented in online programs is apparent not only due to the age, employment status, and demographics of the participants, but also as a result of the program format.”49 Additionally, it is important to recognize that students may use technologies differently in educational settings than in non-academic settings. Certain technologies may not be easily implemented in education. Wheeler and Lambert-Heggs (2009) sought to demonstrate the utility of blogs as a communication medium for students and mentors. The experimental set-up focused on six students and their mentors. Three pairs used traditional mentoring plus a log (the control), and three used blogs to communicate (the experiment). The authors initially argue from the literature that blogging offers an opportunity for reflexivity, permanency, and immediacy. However, their results show surprising disparity in the experiences of students in both groups. In fact, traditional log-keeping efforts were maintained more consistently than were blogs. Many students, regardless of dedication to the medium used, emphasized that face-to-face interactions were more personal and ultimately more helpful than solely an electronic dialogue.50 What this suggests is not necessarily that mentoring cannot take place through digital media, rather, that perhaps (in spite of the authors’ enthusiasm and optimism) blogs are not necessarily an appropriate substitute for more personal communication forms. J. Patrick Biddix (2010) examined the use of information and communication technologies, including computers, cell phones, text messaging, and social networking, in campus activism. He found that over the period 2000-2008, using a sample of 22 student leaders from eight campuses, technology use increased significantly, with three themes of implications: “(a) relational learning in contemporary campus activism, (b) opportunities to participate and meaningfully contribute, and (c) learning and commitment through communities of practice.”51 Still, “leaders found establishing a personal connection was the most effective means of building and keeping support.” 52 The research thus suggests that students use media to connect with known persons in meaningful ways, both professionally and socially. A study by Frank Boyle, Jinhee Kwon, Catherine Ross, and Ormond Simpson (2010) suggested that students can mentor their peers in online learning environments to some degree of success. Cases from the United Kingdom, Korea, and New Zealand showed what the authors felt to be significant retention gains, up to 20 percent.53 In a sense, Boyle and colleagues’ examples simply formalized what students have already done: use online 49 Holley and Taylor, “Undergraduate Student Socialization,” Op. cit., p. 259. Wheeler, S., and Lambert-Heggs, W. “Connecting Distance Learners and their Mentors Using Blogs: The MEntorBlog Project.” Quarterly Review of Distance Education 10, no. 4 (Winter 2009): 323-331, 400-401. 51 Biddix, J.P. “Technology Uses in Campus Activism from 2000 to 2008: Implications for Civic Learning.” Journal of College Student Development 51, no. 6 (November/December 2010): 688. Accessed through ProQuest. 52 Ibid., p. 691. 53 Boyle, F., Kwon, J., Ross, C., and Simpson, O. “Student-student mentoring for retention and engagement in distance education.” Open Learning 25, no. 2 (2010): 115-130. http://www.elcentrocollege.edu/Campus_Info/TitleV/docs/Student%20Mentoring%20for%20the%20Retention% 20of%20Online%20Students.pdf 50 © 2012 Hanover Research | Academy Administration Practice 16 Hanover Research | December 2012 networking to exchange knowledge and ideas about the content being studied. Forcing them to engage in formalized communities may not generate the buy-in expected, as students will find the connections “superfluous and inconvenient.”54 ADAPTING SERVICES TO STUDENT DEMANDS Meeting student demands will continue to be a challenge for administrators. As stated in Section One, technology is no longer optional among higher education student affairs offices. Not only do administrators see it as necessary, but students themselves “believe [technology] improves their learning.”55 In a national study focusing on two-year colleges carried out by the Lone Star College System, “78 percent of college students reported that their grades and learning experience are improved when technology is effectively and consistently Online students want their implemented on their campus.” 56 However, as one interactions to be meaningful, Chronicle article relays, students’ demands for facilitated through educational technology are often quite personal and appropriate media, and personalized. One student might want only to be related to specific educational contacted by text messages or blasts received on her and professional goals. cell phone, while another might want only to be 57 contacted by official e-mails. It will also be difficult but important to distinguish the needs of the on-campus student who uses online services from the needs of the online learner. Leslie A. Dare, Lisa P. Zapata, and Amanda G. Thomas (2005) argued that, in the triangle of technology, distance education, and student affairs, the weakest relationship was between technology and student affairs. To help address this weakness, they surveyed “2,077 students – the entire distance learning population at NC State University – [… and] a total of 6,190 on-campus students,” for a total respondent sample of 778 distance learners and 1,962 traditional (on-campus) learners.58 Results indicated that the two groups did not differ much in satisfaction, but did differ in the programs and services they found most useful: …distance learners were more concerned with administrative services that are critical to their success, such as registration and records, advising, and the libraries. Perhaps they would place a higher value on other services and programs that are currently available to them if they were aware of these opportunities. […] 54 LaPointe, L., and Reisetter, M. “Belonging Online: Students’ Perceptions of the Value and Efficacy of an Online Learning Community.” International Journal on eLearning 7, no. 4 (2008): 641-665. Accessed through ProQuest. 55 Guess, A. “Students’ ‘Evolving’ Use of Technology.” Inside Higher Ed. September 17, 2007. http://www.insidehighered.com/news/2007/09/17/it 56 As reported in Namahoe, K. “New Study Reveals Student Perspective on Technology Use in Higher Education.” Campus Technology. October 3, 2011. http://campustechnology.com/articles/2011/10/03/new-study-revealsstudent-perspective-on-technology-use-in-higher-education.aspx 57 Mangan, K. “As Students Scatter Online, Colleges Try To Keep Up.” The Chronicle of Higher Education. September 10, 2012. http://chronicle.com/article/Digitally-Savvy-Students-Play/134224/ 58 Dare, L.A., Zapata, L.P., and Thomas, A.G. “Assessing the Needs of Distance Learners: A Student Affairs Perspective.” New Directions for Student Services no. 112 (Winter 2005): 43. © 2012 Hanover Research | Academy Administration Practice 17 Hanover Research | December 2012 Results of the survey also indicated that distance learners report they would likely use services and programs that are currently not at their disposal.59 Specifically, the researchers suggested from student responses that student affairs offices provide leadership programs and support for marginalized groups for distance learners. Ultimately, they argue that “the current profile of distance learners [… which] suggests that they desire only minimal transactional services” is not completely accurate.60 Barrett Taylor and Karri Holley (2009) interviewed 19 students in an online RN-to-BSN program and gathered additional data throughout the course, paying particular interest in the implications for student affairs. Largely, they found that students in online programs felt the onus was on them to get involved in socialization with peers and faculty, leaving many to feel isolated or out of touch. What is more, it was on them to figure out how to learn in an online setting, something they felt much less comfortable and confident in doing. The researchers conclude that there was “a strong desire for academic support,” especially related to the fostering of “virtual relationships between students, faculty, and program staff.”61 Such collaborations would be particularly helpful, the students suggested, in “the crafting of programs of study, strategies for managing academic work, and suggestions for balancing their education, professional, and personal roles.”62 Online students are less concerned with socialization opportunities than with identifying successful learning strategies that help them complete the program in a timely and efficient manner. Additionally, as demonstrated by the Lone Star report (2011), students “do not simply want more technology – they want the right technology. Students want systems and applications that serve their needs, support learning, and work properly.”63 The 2012 ECAR study of undergraduate students and information technology observed that “technology training and skill development for students is more important than new, more or ‘better’ technology.”64 In some ways, these findings suggest that institutions must take the time to assess what their students need and to develop sound, sustainable solutions for the long-term. 59 Dare, Zapata, and Thomas, “Assessing the Needs of Distance Learners,” Op. cit., pp. 48-49. Ibid., p. 49. 61 Taylor, B., and Holley, K. “Providing Academic and Support Services to Students Enrolled in Online Degree Programs.” College Student Affairs Journal 28, no. 1 (2009): 97. Accessed through ProQuest. 62 Ibid., 98-99. 63 Namahoe, “New Study Reveals Student Perspective,” Op cit. 64 Educause Center for Applied Research. “ECAR Study of Undergraduate Students and Information Technology, 2012.” p. 5. http://net.educause.edu/ir/library/pdf/ERS1208/ERS1208.pdf 60 © 2012 Hanover Research | Academy Administration Practice 18 Hanover Research | December 2012 SECTION III: CATALOG OF PEER SERVICES One the one hand, the literature suggests that student affairs offices renew their focus on providing services that empower online students to succeed in the online classroom. Students do not seem interested in socializing with online peers or experiencing “campus traditions.” However, as one study suggested, it is also unclear that students would be inclined to acknowledge the “little things” like student affairs services in their retention or affiliation. Therefore, as a final component of this report, we offer a brief catalog of student affairs services at peer competitor institutions. PEER SELECTION METHODOLOGY We referred to the U.S. News & World Report ranking of “Top Online Bachelor’s Programs” in the category of Student Services and Technology.65 Top Institutions include: Arizona State University, Tempe, AZ Ball State University, Muncie, IN Central Michigan University, Mount Pleasant, MI East Tennessee State University, Johnson City, TN Florida International University, Miami, FL Regent University, Virginia Beach, VA Sam Houston State University, Huntsville, TX Stephen F. Austin State University, Nacogdoches, TX Troy University, Troy, AL University of Bridgeport, Bridgeport, CT University of North Dakota, Grand Forks, ND Washington State University, Pullman, WA Western Kentucky University, Bowling Green, KY We are also exploring the leading for-profit online educators, based on total enrollment figures gathered from the National Center for Education Statistics’ (NCES) Integrated Postsecondary Education Data System (IPEDS). These include:66 Ashford University Capella University Colorado Technical University DeVry University Full Sail University Kaplan University 65 U.S. News & World Report. “Student Services and Technology: Top Online Bachelor’s Programs Rankings.” 2012 (accessed September 6, 2012). http://www.usnews.com/education/online-education/bachelors-student-servicestechnology-rankings 66 National Center for Education Statistics. “IPEDS Data Center.” Accessed September 6, 2012. http://nces.ed.gov/ipeds/datacenter/ © 2012 Hanover Research | Academy Administration Practice 19 Hanover Research | December 2012 University of Phoenix Walden University CATALOG OF PEER SERVICES Below are brief contextual summaries of each of the peers. In these paragraphs we focus on providing a broad narrative assessment of the institution’s online student services, with an eye toward accessibility and unique offerings or presentation. These serve to complement the overall Catalog of Peer Services for Online Students (Figure 1). Because of the size of the sample (n=21), the focus in these components of the report rests on cataloguing the services and administrative approaches, rather than analyzing them in detail. Additionally, in both the narratives and the Catalog we focus on services that target online learners rather than a broader student population. This second restriction proved difficult to manage. In some cases the online students were clearly being directed away from information and services specifically for their experience. However, in others, adaptations or special information for online learners within these “external” sites were highlighted. We chose to use a marking system that would distinguish among these options: those that have no service clearly offered (blank), those that have an index and direct students to external generic sites (o’s), and those that have services specifically for online students (x’s). Note that some institutions may have more services for online learners, but we limited our searches to the online student web-pages due to time constraints. Additional research into these peer institutions should consider these institutions’ online learning structures and management, course offerings, and mission and values statements to help account for the diversity of opportunities and presentations in online student affairs. © 2012 Hanover Research | Academy Administration Practice 20 Hanover Research | December 2012 x x x x x x x x x x x x x o x x o o o o o o o o o x x x x x x x x x x x x x x x x x o o o o o x o x x x x o x x x x x x x x x x x x x x x x x x x x x x o o x o x x x x x x x x x o o x x o x o x x o x x x o x x x WALDEN x x o x o x x x o o o x x x U. PHOENIX x o x x o o o x x x KAPLAN x x x o x o x x x o x FULL SAIL x x o DEVRY o x x x x x o CTU x x o o CAPELLA x x x ASHFORD x x o x x x x o WKU x x o o x x WSU x o o x x UND o o o o x x U. BRIDGEPORT x x x x TROY x o o SFA STATE x x x SHSU o x x REGENT FIU x x x BSU ETSU CATEGORY Placement Distinct online space for online learners Distinct services for online learners Distinct staff contacts for online learners Student Affairs Campus store/bookstore Career counseling/services Career/job search tools Financial aid/tuition counseling General advising Library guides and support Online tutoring Peer-to-peer mentoring Technical support Campus Connections Direct chat with faculty/staff Social media News/events for online learners Special Information Help/orientation for online learning Disabilities resources Veterans/military affairs ASU INSTITUTION CMU Figure 1. Catalog of Peer Services for Online Students x o x x x x x x x o o o o o x x x x x x x x x x x x x x x x x x x x o x x x o o o x x x Source: Institutional websites (see Appendix). Note: Blank indicates that online students are not specifically directed to a given category within the online space; “o” indicates that online students are directed to a general service external to the online space; “x” indicates that online students are offered a specific tailored service in the online space. © 2012 Hanover Research | Academy Administration Practice 21 Hanover Research | December 2012 US NEWS & WORLD REPORT ONLINE PROGRAM RANKING PEERS ARIZONA STATE UNIVERSITY ASU Online seems to operate as a distinct entity from its parent institution, Arizona State University. It is served by its own Executive Vice Provost, COO, and several other senior management staff persons. In particular, it features a five-person Student Services staff, among them a(n) Director of Student Services, Academic Program Onboarding [Specialist], Military Specialist, Financial Aid Counselor, Student Financial Assistance [Specialist],67 and Program Coordinator.68 Its website stands out for its direct focus on online-only students, with little mention of the general or on-campus population. Among the featured “Student Resources” are Student Services, Student Perks, the ASU Online Community, a Calendar of Events, Technical Support, and FAQs. All pertain specifically and exclusively to students pursuing coursework through ASU Online in an online environment. This makes the website very easy to navigate, because there is no doubt that the information presented applies to an online learner. BALL STATE UNIVERSITY While there is an “Online, Distance, and Continuing Education” tab which focuses on online programs and courses, Ball State does not seem to distinguish services for online students from those for the general on-campus population. This means all students, regardless of their learning setting, are (for example) advised by the same staff. The only distinct information the website provides for online learners is an introduction to the methods of delivery available, and information on the technology needed to complete online coursework with the university. Additionally, while student affairs options are often offered online, they are not tailored to the online learner, but rather to a hybrid audience.69 The distinction between on-campus and online learners may be difficult for the institution to make, as the university offers online-only programs, independent learning for on-campus students, web conferencing, and live off-site distance learning options. There are only two distinct personnel who serve the “independent learning” community exclusively: a Director, and a Program Coordinator.70 67 This is one staff person’s title – they are not two separate positions in ASU Online. ASU Online. “Staff.” 2010 (accessed October 17, 2012). http://asuonline.asu.edu/about-us/staff 69 Ball State University. “Services for Current Students.” 2012. http://cms.bsu.edu/Gateways/CurrentStudents 70 Ball State University. “Independent Learning Program.” 2012. http://cms.bsu.edu/Academics/CollegesandDepartments/Distance/ContactUs/StaffDirectory/ILP.aspx 68 © 2012 Hanover Research | Academy Administration Practice 22 Hanover Research | December 2012 CENTRAL MICHIGAN UNIVERSITY Online learning is subsumed in CMU’s Global Campus division, which operates the many distance education centers of the parent university in U.S. and international locations, with an emphasis on military audiences.71 Among its most interesting offerings are specific tools and guides that help students self-assess their preparedness for the online learning environment, including an Online Learning Assessment and a guide on the characteristics of an online learner. Other guides help students prepare themselves for the communication and learning practices best suited to online learning.72 Additionally, CMU Online students can network and exchange ideas with experienced peers through the Online Ally program.73 The Online Ally program seems particularly aligned with recommendations from the literature to provide an optional opportunity for students to exchange pertinent program information with each other as a means of developing affiliation with the institution. EAST TENNESSEE STATE UNIVERSITY Online learning is served through ETSU’s Office of eLearning. ETSU features an “Online Student Success Coordinator,” in addition to a Director and an Internet Program Support Coordinator.74 There are also personal counseling, career counseling, tutoring, and advising services (among others) that provide pathways for student connection to the university. This institution stands out by the number of distinct counseling, advising, and mentorship opportunities made available to online learners, at least based on the ETSU Services page of the Office of eLearning site. In many cases in this online student services index, the accompanying explanation highlights specific offerings or alternatives for online students. However, it is unclear how these services are differentiated for online and on-campus learners when the link directs students to general institutional sites outside of the Office of eLearning.75 FLORIDA INTERNATIONAL UNIVERSITY Interestingly, FIU Online, the online branch of Florida International University, creates a welcoming and accessible space for online students, but it is not clear that they offer 71 Central Michigan University’s Global Campus. “Locations for CMU Global Campus.” Accessed October 17, 2012. http://global.cmich.edu/locations/ 72 [1] Central Michigan University’s Global Campus. “Are You Ready for Online Learning?” 2012. http://global.cmich.edu/cmuonline/assessment/ [2] ―. “Characteristics of an Online Student.” 2012. http://global.cmich.edu/CMUOnline/about/characteristics.aspx [3] ―. “Netiquette: A Guide to Successful Communication in the Online Classroom.” October 2012. http://global.cmich.edu/CMUOnline/about/NetiquetteTips.pdf 73 Central Michigan University. “Do you need an Online Ally?” Accessed October 17, 2012. http://global.cmich.edu/CMUOnline/about/onlineAlly.pdf 74 East Tennessee State University Office of eLearning. “Contact Us.” 2012. http://www.etsu.edu/onlinehelp/contactus.aspx 75 East Tennessee State University Office of eLearning. “ETSU Services.” 2012. http://www.etsu.edu/onlinehelp/student_help/services.aspx © 2012 Hanover Research | Academy Administration Practice 23 Hanover Research | December 2012 specific tailored support services to online students. There is a clear focus on technology issues and providing technical support for online learners. However, there is no mention of academic advising, tutoring, financial services, or library services (for example) in the online learner sphere of FIU’s website. The student “Support Center” services are hidden by proprietary log-in information, but available commentary for Future Students suggests they are referred to the relevant general campus office or department. REGENT UNIVERSITY Regent’s online learning site is fairly lean, although it emphasizes that Regent is “recognized as a Top 20 in Online Education by U.S. News & World Report and ranked second the nation for online schools by OEDb Online Rankings 2009.”76 Based on the “Course Test Drive” video and experience, it seems like the internal contents are fairly streamlined and centralized for students. This may make the experience easier to navigate, because all the required materials and help aides are in one location within the online “classroom.”77 SAM HOUSTON STATE UNIVERSITY An important issue that each institution engaged in online learning must grapple with is the financial aspect. Sam Houston, like several other online education providers, charges more for students who take online courses: a $101 additional course fee per credit hour, in addition to standard pricing. However, “the student center, medical, and recreational sports fee are waived if only online courses are taken and the distance learning fee is charged per credit hour.”78 This implies that these on-campus services are not available to online-only students, but it is unclear if there are replacements or substitutions that allow online-only students to take advantage of these “college experience” offerings in some other way. The student services for online students are administered through Distance education & Learning Technologies for Academics (DELTA), “a full-service Instructional Technology support department on the campus of Sam Houston State University that supports the educational technology needs of SHSU faculty and is the home of SHSU Online, the vehicle for distance education at the University.”79 However, many of the links direct students to external, general-campus sites. STEPHEN F. AUSTIN STATE UNIVERSITY SFA’s online program does provide a good resource for online students, although in many cases its services direct online learners to external, general-campus sites. The focus, as with many of these online providers, seems to be on providing technical support information and information about how to learn in and access the online “classroom.” 76 Regent University. “Online Learning.”” 2012. http://www.regent.edu/academics/online/ Regent University. “Course Test Drive.” 2012. http://www.regent.edu/academics/online/testdrive.cfm 78 Sam Houston State University Online. “Tuition & Fees.” 2012. http://www.shsu.edu/~dl_www/tuition.html 79 Sam Houston State University Online. “For Students.” 2012. http://www.shsu.edu/~dl_www/students.html 77 © 2012 Hanover Research | Academy Administration Practice 24 Hanover Research | December 2012 TROY UNIVERSITY The online learning program of Troy University is operated through eTroy, clearly distinguishing between online and on-campus learners. Programs are available for high schoolers and transfer students with an associate’s degree in addition to general enrollment students. The institution offers tailored “Adaptive Needs” services to “provide assistance and accommodations to students with documented disabilities that may impede their academic progress.” These modifications for the online learner are not complex: students simply mail the complete packet of appropriate forms to one of two staff persons (depending on the submitting student’s last name). Additionally, they are given a hierarchy of steps to submit grievances if the disability is not being accommodated appropriately in a particular course.80 Still, having these steps identified for the online learner makes it clear that students with disabilities can be served through eTroy. UNIVERSITY OF BRIDGEPORT One service that seems to stand out at U. Bridgeport is its library service: “Our innovative Σureka! Digital Library resides in the center of our virtual University community . . . providing student access to full text electronic collections, the online catalog, web based tutorials and real time research assistance.”81 Access to Σureka! is hidden by proprietary login to the myUB University Portal, however, the institution is careful to distinguish specific library services tailored to online students within the online learning space. UNIVERSITY OF NORTH DAKOTA Online learning is administered through Online & Distance Education (ODE) as part of the Office of Extended Learning. The ODE also operates UND’s distance and correspondence courses, including extension campuses.82 Thus it seems to be a distinct, if not separate, entity from its parent institution, the University of North Dakota. However, as with several other peers profiled in this report, the focus of its tailored information for online students focuses nearly exclusively on the technology requirements and support they will need to be successful in (and access) the online “classroom.” There are additional guides for “using the library” and “order[ing] your textbooks.”83 WASHINGTON STATE UNIVERSITY Online learning is offered through WSU’s Global Campus, which is based on “five pillars” of services: WSU Online Degrees, Global Connections, eLearning Services, Digital Academy, and Conference Management.84 Note that eLearning Services are not the same as online student 80 Troy University. “eTroy: Adaptive Needs.” 2012. http://trojan.troy.edu/etroy/studentservices/adaptiveneeds.html University of Bridgeport. “Magnus Wahlstrom Library.” 2012. http://www.bridgeport.edu/academics/library 82 The University of North Dakota Online & Distance Education. “About Online & Distance Education.” 2012. http://distance.und.edu/aboutode/ 83 The University of North Dakota Online & Distance Education. “Current Student Information.” 2012. http://distance.und.edu/currentstudent/degree/ 84 Washington State University Global Campus. “Home.” 2012. http://globalcampus.wsu.edu/ 81 © 2012 Hanover Research | Academy Administration Practice 25 Hanover Research | December 2012 services; they are services to help educators develop and teach online courses.85 Still, WSU Online offers an impressive range of tailored services to the online student. There is a “New Student Center” that centralizes information on registration, exams, tuition and fees, and other information specifically for the online learner.86 In particular, we could highlight the advising system that is specifically tailored to online learners within the WSU Online space – not redirected to the general-campus advising center. To ensure students take advantage of their telephone or email meetings with advisors, “an advising hold is placed on every undergraduate student’s registration each semester.”87 WESTERN KENTUCKY UNIVERSITY WKU offers online learning and independent learning through the Office of Distance Learning, a Division of Extended Learning and Outreach (DELO). 88 One of the more interesting offerings of WKU Online is its collection of “Top Tools for Online Learners,” providing students ideas on free or low-cost software and programs to help them with different aspects of note-taking, research, and studying. These tools are organized into the following categories: collaboration, mind-mapping, note taking, staying organized, research, and tools for classwork.89 While many institutions offer some type of informative online handouts, WKU stands out for its focus on specific academic skills, and the multiple formats in which its suggestions are available to online learners. This aligns well with key findings from the literature review to provide integrated, customized, and customizable program-related information. NCES ONLINE FOR-PROFIT PEERS ASHFORD UNIVERSITY While Ashford University offers a traditional campus experience and on-campus degrees, its focus is on its extensive online programming at the associate, bachelor, and master levels; only bachelor’s degrees are offered on campus. This inversion of priorities, compared to the U.S. News & World Report Ranking peers, makes it difficult to understand when online students are excluded from (rather than included in) certain campus offerings. For example, it is unclear if the Travel Studies opportunities are intended for on-campus or online students (or both). These opportunities provide short, focused learning experiences in specific locations: one in Hannibal, Missouri, focusing on Mark Twain, and one in Athens and Rome focusing on Western civilization.90 In general, it seems that all services target the online learner, except for obvious exceptions such as sports teams or other activities that must take place on a physical, centralized campus. 85 Washington State University Global Campus. “eLearning Services.” 2012. http://teach.wsu.edu/ Washington State University Global Campus. “New Students.” 2012. http://online.wsu.edu/currentStudent/studentCenter/Default.aspx 87 Washington State University Global Campus. “Advising.” 2012. http://online.wsu.edu/currentStudent/advising/aboutAdvising.aspx 88 Western Kentucky University. “Distance Learning.” 2012. http://www.wku.edu/dl/ 89 Western Kentucky University. “Top Tools for Online Learners.” 2012. http://www.wku.edu/online/src/tools.php 90 Ashford University. “Travel Studies.” 2012. http://www.ashford.edu/student_services/travel_studies.htm 86 © 2012 Hanover Research | Academy Administration Practice 26 Hanover Research | December 2012 CAPELLA UNIVERSITY Capella is a solely online institution, thus all of its services target online learners. One of the more unique offerings it highlights is the Capella University Alumni Center, which “offers networking opportunities, professional employment information, developmental grants, discounted courses, and more.”91 Importantly, this network seeks to offer both targeted services for individual alumni as well as opportunities for alumni to gather in a perhaps more traditional way, through regional events and volunteer opportunities. In this way former Capella students can connect with their peers, who they might not have met in person but will likely have interacted with online throughout their studies.92 COLORADO TECHNICAL UNIVERSITY CTU is described as “a network of technological campuses designed to provide higher education in a style that can complement the world you live in, instead of taking you away from it.” Thus its focus is online delivery but it does offer “distinct” campuses in western U.S. states.93 Interestingly, one of the opportunities CTU touts is its “CTU Success Center,” a specific campus location designed for online students as a “place to meet up, hang out, network and get in-person support.”94 It hosts events, tutoring, and admissions counseling for interested non-students throughout the year during regular business hours plus Saturday hours. DEVRY UNIVERSITY DeVry offers both on-campus and online degree programs, seeming to favor neither one over the other. However, it seems that much of DeVry’s service offerings are hidden behind a proprietary log-in for the Student Services Support page.95 FULL SAIL UNIVERSITY Full Sail is another online for-profit institution that offers both campus and online programming, and seems to hold information on its student services proprietary. The focus of the public website is to provide information on admissions, financial aid, and select benefits of Full Sail for alumni. There is also a “Test Drive” option to allow applicants a chance to see the online “classroom” before entering a program.96 However, the Test Drive videos and content do not identify specific student services – they focus on the online “classroom.” 91 Capella University. “Distance Learning Resources.” 2012. http://www.capella.edu/online_learning/support_services.aspx 92 Capella University. “Welcome Alumni iGuide.” 2012. http://www.capella.edu/landing_pages/Welcome_Alumni/index.asp?linkID=163668&Refr= 93 Colorado Technical University. “About Colorado Technical University.” 2012. http://www.coloradotech.edu/AboutCTU 94 Colorado Technical University. “CTU Success Center.” 2012. http://www.coloradotech.edu/About-CTU/CTUSuccess-Center 95 DeVry University. “Student Services Support Login.” 2012. https://dvuo.custhelp.com/app/utils/login_form/redirect/account%252Foverview 96 Full Sail University. “Test Drive.” 2012. http://online.fullsail.edu/test-drive © 2012 Hanover Research | Academy Administration Practice 27 Hanover Research | December 2012 KAPLAN UNIVERSITY Kaplan University offers an array of clubs and organizations for its students to join, including the “first online chapter” of the Golden Key honor society.97 Other clubs include chapters of national professional associations (e.g., the Association for Computing Machinery) or honor societies or groups centered on a specific major or discipline.98 UNIVERSITY OF PHOENIX One of the standout offerings of the University of Phoenix is the “Life Resource Center,” a centralized services forum providing students with Life and Career Coaching, Financial Advice, Daily Living resources, and Counseling.99 Importantly, this service provides Phoenix’s online students with more traditional student affairs services, including personal counseling and mentoring in areas of work-life-school balance and consumer issues, and even “find[ing] child or elder care arrangements.”100 Another unique feature of the Phoenix online education is the “Graduation Team” structure. This team consists of the student’s enrollment, finance, and academic advisors. Together with the student the team helps a student plan his/her program experience.101 WALDEN UNIVERSITY Walden is an online-only university, thus all of its student services pertain to online learners. A clear “Support Services” tab identifies standard offerings such as personal advisors, technical assistance, library and research support, support for fundamental skills, career services, and disability services. 102 A unique aspect of Walden is its promotion of residencies, practicum and internships, and other experiences that create a stronger peerto-peer learning network among students and faculty. Academic residencies are required for doctoral and some master’s level students, with face-to-face and virtual experience options. These residencies are designed, in general, to provide additional, personalized information at key points in a student’s academic development, including a chance to: 97 Jill Rooney. “The Value of Extracurricular Activities for Online Students.” The Open Academic. October 4, 2011. http://www.onlinecolleges.net/2011/10/04/extracurricular-activities-online-students/ 98 See generally “Communities and Clubs.” Kaplan University. http://www.kaplanuniversity.edu/studentexperience/communities-clubs.aspx 99 University of Phoenix. “Life Resources Center.” 2012. http://www.phoenix.edu/students/how-itworks/student_experience/student_services/life-resource-center.html 100 Ibid. 101 University of Phoenix. “Graduation Team.” 2012. http://www.phoenix.edu/students/how-itworks/student_experience/graduation-teams.html 102 Walden University. “Support Services.” 2012. http://www.waldenu.edu/Support-Services.htm © 2012 Hanover Research | Academy Administration Practice 28 Hanover Research | December 2012 103 Meet with faculty and staff members who can assist you with your writing and research projects. Discuss experiences and insights with students from a wide range of educational and cultural backgrounds who share your interests. Find additional support in developing your dissertation or doctoral study. Prepare you for participation in professional communities of scholars.103 Walden University. “Academic Residencies.” 2012. http://www.waldenu.edu/Walden-Difference/38401.htm © 2012 Hanover Research | Academy Administration Practice 29 Hanover Research | December 2012 APPENDIX Bibliography of Institutional Websites for Catalog INSTITUTION Arizona State University Ball State University Central Michigan University East Tennessee State University Florida Internatio nal University Regent University Sam Houston State University Stephen F. Austin State University WEBSITES CONSULTED http://asuonline.asu.edu/student-resources/student-services http://asuonline.asu.edu/student-resources/asu-online-community http://asuonline.asu.edu/student-resources/student-perks http://asuonline.asu.edu/student-resources/events http://asuonline.asu.edu/student-resources/technical-support http://asuonline.asu.edu/what-it-costs/financial-aid http://asuonline.asu.edu/how-it-works/learning-online-at-asu http://cms.bsu.edu/Academics/CollegesandDepartments/Distance/Academics/Technology.aspx http://cms.bsu.edu/Academics/CollegesandDepartments/Distance/Academics/Admissions/Delivery.aspx http://cms.bsu.edu/Academics/CollegesandDepartments/Distance/Academics/Admissions/Delivery/Onlin eInternetStudy.aspx http://cms.bsu.edu/Gateways/CurrentStudents http://global.cmich.edu/CMUOnline/about/ http://global.cmich.edu/services/ http://global.cmich.edu/future/careerSolutions.aspx http://global.cmich.edu/finances/ http://global.cmich.edu/services/ocls.aspx http://www.etsu.edu/onlinehelp/default.aspx http://www.etsu.edu/onlinehelp/student_help/default.aspx http://www.etsu.edu/d2l/students.aspx http://www.etsu.edu/onlinehelp/student_help/services.aspx http://online.fiu.edu/supportservices http://online.fiu.edu/supportservices/supportcenter http://online.fiu.edu/futurestudents http://online.fiu.edu/supportservices/advising http://www.regent.edu/academics/online/ http://www.regent.edu/academics/online/resources.cfm http://www.regent.edu/academics/online/foryou.cfm http://www.regent.edu/admin/stusrv/student_dev/ http://www.shsu.edu/~dl_www/students.html http://www.shsu.edu/~dl_www/begin.html http://www.shsu.edu/~dl_www/SHSUOnlineservices.html http://www.shsu.edu/~dl_www/tuition.html http://www.sfasu.edu/sfaonline/ http://www.sfasu.edu/sfaonline/consider.asp http://www.sfasu.edu/sfaonline/69.asp © 2012 Hanover Research | Academy Administration Practice 30 Hanover Research | December 2012 INSTITUTION Troy University University of Bridgeport Univ. of N. Dakota Washingto n State University Western Kentucky University Ashford University Capella University Colorado Technical University DeVry University Full Sail University Kaplan University University of Phoenix WEBSITES CONSULTED http://trojan.troy.edu/etroy/index.html http://trojan.troy.edu/etroy/orientation.html http://trojan.troy.edu/globalcampus/library/ http://trojan.troy.edu/etroy/studentservices/ http://www.bridgeport.edu/academics/online/studentservices.aspx http://www.bridgeport.edu/academics/online/support http://www.bridgeport.edu/academics/library http://distance.und.edu/aboutode/ http://distance.und.edu/currentstudent/degree/ http://online.wsu.edu/currentStudent/studentCenter/Default.aspx http://online.wsu.edu/currentStudent/studentCenter/checklist.aspx http://online.wsu.edu/currentStudent/supportTeam/studentServices.aspx http://online.wsu.edu/currentStudent/supportTeam/tutoringOptions.aspx http://www.wku.edu/online/about.php http://www.wku.edu/online/src/ http://www.wku.edu/online/student-resources.php http://www.ashford.edu/about.htm http://www.ashford.edu/student_services.htm http://www.ashford.edu/student_services/organizations.htm http://www.ashford.edu/admissions/online_financial_services.htm http://www.ashford.edu/admissions/facts.htm http://www.capella.edu/onlinelearning.aspx http://www.capella.edu/online_learning/support_services.aspx http://www.capella.edu/military/military-index.aspx http://www.capella.edu/tuition_financial_aid/tuition_financial_aid_index.aspx http://www.coloradotech.edu/About-CTU/CTU-Success-Center http://www.coloradotech.edu/Student-Life http://www.coloradotech.edu/Military http://www.coloradotech.edu/Student-Life/Career-Services http://www.devry.edu/online-options/online-education.jsp http://www.devry.edu/whydevry/current-students.jsp?iam=..%2Fwhydevry%2Fcurrent-students.jsp http://www.devry.edu/online-options/online-degree-programs.jsp http://www.devry.edu/online-options/college-online.jsp http://online.fullsail.edu/about http://online.fullsail.edu/about/faq http://online.fullsail.edu/test-drive http://www.kaplanuniversity.edu/student-experience/online-education.aspx http://www.kaplanuniversity.edu/academic-support/disability-services-center.aspx http://www.phoenix.edu/students/how-it-works/student_experience/student_services.html http://www.phoenix.edu/students/how-it-works/student_experience/graduation-teams.html http://www.phoenix.edu/about_us/media-center/just-the-facts/library.html http://www.phoenix.edu/students/how-it-works/student_experience/orientation-workshop.html © 2012 Hanover Research | Academy Administration Practice 31 Hanover Research | December 2012 INSTITUTION Walden University WEBSITES CONSULTED http://www.waldenu.edu/Support-Services.htm http://www.waldenu.edu/Walden-Difference/38423.htm © 2012 Hanover Research | Academy Administration Practice 32 Hanover Research | December 2012 PROJECT EVALUATION FORM Hanover Research is committed to providing a work product that meets or exceeds member expectations. 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