Welcome to the Principles of Marketing, MRKG 1311, distance education class! I’d like to give you a little
information about myself before starting the course.
I have been teaching higher education since 1987. I originally started teaching Business at UH-D and
then took a hiatus with a “dot.com” experience. I came back to teaching with HCCS in 2002 where I am
currently the International Business Program Coordinator. I have both lived and worked in Europe, the
Middle East and Africa for six years. During this time, I was able to travel extensively. In the summer of
2005, I was chosen as a Fulbright Fellow to visit China. In the summer of 2006, I attended the East-West
Center at the University of Hawaii in Honolulu, Hawaii for a three week course focusing on Japan and
China. I was also chosen to attend the Salzburg Global Seminar in Salzburg, Austria through HCC and
would highly encourage all of you, as students, to apply for the Salzburg Seminar this coming spring as
there are no costs for you. In 2010, I attended a MERCOSUR International Business study abroad in
Chile, Brazil and Argentina.
The Principles of Marketing class is an exciting course to be taking as the probabilities of working for a
global company are great in today’s global economy! One of the top jobs in today’s economy is in
Global Marketing. Through my classes, there are opportunities to meet professionals with the U.S.
Department of Commerce’s Export Assistance Center, the International Transportation Management
Association (ITMA),The Houston Air Cargo Association (HACA), the Greater Houston Partnership and the
Houston District Export Council for scholarships, internships, and extra curricular activities.
Recommendations: I would highly recommend you find a partner or two (only 3 per group) to help do
all your assignments and Marketing Plan project. Introduce yourself through EO2. All assignments are
currently available for those of you interested in starting right away.
Secondly, for those of you new to Eagle Online 2.0, you will need to configure Quickmail (on the EO 2
login page). It is very important that you check your email REGULARLY as this is our only means of
communication. Extra credit announcements, updates and vital information is shared through
Quickmail. If you want your HCCS mail to go to your personal email, you will have to configure it:
Quickmail PDF tutorial: http://de1.hccs.edu/docs/EO2/pdf/Student_Quickmail_Tutorial.pdf
Quickmail video tutorial: http://de1.hccs.edu/docs/EO2/mp4/EO2_QMS1.mp4
Textbook: MKTG 9, Lamb, Hair, McDaniel, Southwestern Publishing Co., ISBN-13#: 978-1-285-86930-8
I look forward to working with you this semester and want you all to be successful. I’m here to help you
in any way possible. Let me know if you ever have questions or need clarification! GOOD LUCK!