WHAT DOES OUR
PIE CHART MEAN?
Our pie chart shows the yearly expenses of the American Heart Association.
Expenses are reported using the following categories: Research, Public Health
Education, Professional Education and Training, Community Service,
Management and Fundraising. Some expenses may be allocated
to more than one section of the chart.
Here is a brief look at
expenditures in each category.
21.8% RESEARCH
The Research category represents training and
career development awards or grants-in-aid to
support scientific studies or investigations, plus
related expenses. Research funded by the American
Heart Association seeks new knowledge related to
the causes, prevention, treatment or control of
cardiovascular diseases and stroke.
21.8%
12.3%
36.4%
8.6%
14.2%
6.7%
36.4% PUBLIC HEALTH EDUCATION
This category represents a broad spectrum of ways
we inform the public and help people embrace healthy
behavior. These expenses include our efforts to help
people identify warning signs for heart attack and
stroke, and resources to help people reduce risk for
cardiovascular diseases and stroke. Examples of these
expenditures include:
• Websites and social media
• Consumer publications and a call center the
public can contact (1-800 Call Center)
• Health initiatives such as Go Red For Women®
and My Heart. My Life®.
• Multicultural health initiatives such as Power
To End Stroke ®, Empowered to Serve® and
Check. Change. Control ®.
• Public service announcements such as the
F.A.S.T.® campaign
• Health fairs and a speakers bureau
• Educational materials and activities for youths and
schools such as Teaching Gardens®, Jump
Rope For Heart® and Hoops For Heart®
• Educational materials and activities to help
people get healthier at work such as
Fit-Friendly Worksites
14.2% PROFESSIONAL EDUCATION &TRAINING
This category represents activities, projects, scientific
conferences, training courses or programs designed to
improve knowledge, skills and critical judgment of
healthcare providers. Examples include:
• Websites and social media
• Professional education programs such as
Get With The Guidelines® and The Guideline
Advantage®
• Professional education events such as Scientific
Sessions and the International Stroke Conference
• CPR/AED training for professionals
• Development of AHA’s scientific guidelines
• Mission: Lifeline® (systems of care improvement
for STEMI and stroke)
The figures on this page depict the financial activities of the National Center, affiliates
and all components of the American Heart Association and its division, the American
Stroke Association, for the fiscal year ended June 30, 2014.
6.7% COMMUNITY SERVICE
This category represents activities such as detection
of cardiovascular diseases or stroke-related problems;
planning and improving community health practices;
conducting rehabilitative and similar projects and
programs; supporting special clinical studies; other
costs for the community’s benefit. Examples include:
• CPR/AED training
• Advocating for policies to improve health
outcomes for cardiovascular disease and stroke
• Health screenings and counseling on weight
control and nutrition
• Stroke Sharegivers Peer Visitor program
8.6% MANAGEMENT AND GENERAL
This category represents general expenses for
directing the affairs of the American Heart
Association. Examples include:
• Customer relations management
• Finance
• Human resources
• Information technology services
12.3% FUNDRAISING
This category represents activities or materials for
soliciting financial support for the American Heart
Association’s mission, plus related expenses. Most
of the association’s campaigns and events are a
combination of fundraising and health education.
A complete copy of financial statements audited by KPMG, LLP is available upon request
from the American Heart Association, Inc., 7272 Greenville Ave., Dallas, TX 75231 or on our website at heart.org.
©2015 American Heart Association. 5/15DS9375