09 April 2015
Killer jeans profit higher
than that of leading brands
J-jean collaborates with Isko
Mustang appoints
Jonas Niemeyer
Levi’s Taps Local
Talent for Berlin Store
G-star launches
´Ship from Store´ service
Harrods to open a 5,000
sq ft Denim Gallery
Blaak Launching
Healing Jeans With
Lapis Lazuli crystals
Nudie Jeans Releases
“Lean Dean”
Sanjay Plastics & Industrial Service,
India
Denim Industry Who’s Who
Mr. Divyam Mehta, Hotu Home, India
Mr. Rajesh Pratap Singh, Rajesh Pratap Singh, India
BLANKNYC
s/s’ 15
Women’s Lookbook
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Visit: http://www.denimclubindia.org
Denim Club : Your Window To The World Of Denim
Apparel - Lookbook
Image Source: Denimology.com
Image Source: Denimology.com
BLANKNYC S/S ’15 Women’s Lookbook
BLANKNYC likes their denim stripped down and
lean. Since entering the scene in 2007 with their
very first hit, the Studded Skinnie Classique,
BLANKNYC has been creating obsessionworthy fits, fabrics and design details, season
after season.
Blank NYC has given
denim a new
explanation.and the brand's collection for
upcoming spring and summer ’15 is complete in
all aspects and covers the various popular
trends and styles.
Fringes, denim overalls and shortalls, or
boyfriend jeans, skinnies, straight leg and
shorts, the collection has them all. Lightening
print jacket, boyfriend jeans and more creative
elements offer more fun for spring. Their range of
ripped and patched jeans are very good.
The brand's aggressively modern take on denim
embraces DIY style, individuality, and a little
youthful rebellion. The BLANKNYC denim
revolution stands for quality, fit, and the integrity
of a premium jean, while maintaining a
completely affordable price point.
Image Source: Denimology.com
The Jeans are priced mostly under $100. The
Blank NYC spring 2015 collection is available at
retailers and can also be bought at their website.
Source : Denimology.com
April 2015
DENIM CLUB INDIA 03
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Killer jeans profit higher than
that of leading brands
Killer jeans, the flagship brand of Kewal Kiran
Clothing Ltd. (KKCL) is giving the market leader
Levi's a run for its money.
With a sales figure of almost Rs 400 crore, twothirds that of Levi's, KKCL the maker of Killer
jeans, makes almost as much profit as Levi's,
Benetton and Tommy Hilfiger put together.
"We have tried to keep our products affordable,
while at the same time tried to innovate and
adapt to the changing needs," says Mr.
Kewalchand Jain, who along with his three
brothers — Hemant, Dilip and Vikas — set up
their first denim brand 'Killer' in 1989.
He further adds "Most of the international
brands are urban-centric and have premium
pricing while small markets are highly
unorganized. We are trying to fill this void with
our products," The company has added brands
such as Lawman, Easies and Integriti.
The newer brands not only cater to different age
groups, but also bring economies of scale — the
company sold nearly 23 lakh pair of jeans last
fiscal, making it the market leader by volume.
The company also controls almost every bit of
operations — from design to a large chunk of
manufacturing — from three designing and
manufacturing facilities in Mumbai and Gujarat.
This in turn has helped the company price its
wares almost 30% cheaper than most rivals.
For instance, a pair of Killer jeans is sold for Rs
1,599 onwards, while most brands such as
Levi's, Jack & Jones and Wrangler have pricetags above Rs 2,500 on an average.
Image Source: Killerjeans.com
"It is a well-run company which has kept
operations pretty tight with an extremely low
working capital," said J Suresh, who heads
Arvind Retail that sells rival brands such as
Arrow, Flying Machine and US Polo.
Despite a low-pricing strategy, the company
clocked Rs 67 crore in net profit with an
operating margin of 29%. And it is this margin
focus that has helped KKCL shares to trade at a
record high earlier this month at Rs 2,140.
Source : Economictimes.indiatimes.com
J-jean collaborates with Isko
JJean, younger denim brand offspring of the
Italian Jeckerson jeans brand, only sold through
shopping malls, is set to launch a new
collaboration with Isko, specialized up-market
denim manufacturer.
The new collaboration will debut for s/s 2015 as
part of the whole men and women’s denim
collections. They will both be characterized by a
special label attached on the garment referring to
the denim employed. The collection will present
both trouser variants with the brand’s
distinguishing patch applied on thighs, even if
redesigned for this occasion, and also without
April 2015
DENIM CLUB INDIA 04
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Image Source: Elevenparis.com
patch.
Talking about the collaboration, Gian Maria
Argentini, CEO, Jeckerson said “The
collaboration with Isko is part of our strategy to
always offer the best to our clients. JJeans is
strongly focused on denim. Therefore it is
fundamental offering high quality jeans
products reflecting Jeckerson’s top level quality
standards.”
"The collaboration
between Isko and
Jeckerson is always
an inspiration
source for us and
this new testing step
shows that we and
Jeckerson share
similar innovation
paths that push us to
explore always new
denim-focused
p r o j e c t s , ”
commented Marco
Lucietti, Global
Marketing Director,
Sank/Isko division.
The collaboration uses three denims by Isko:
Isko XMen’s, highly functional and comfortable
denim for men, Isko Comfort, a highly
comfortable authentic denim for men, and Isko
Reform XP, a super-stretch authentic denim
only aimed at women that enhances their
silhouette.
Source : Sportswearnet.com
Mustang appoints Jonas Niemeyer
Denim brand Mustang has appointed Jonas
Niemeyer to the newly created position of
director for licenses & business development
wholesale, effective March 1, 2015.
Niemeyer will be responsible for Mustang’s
worldwide license business (product, inhouse
and country licenses) plus prepare and
strategically accompany all future market
entries and wholesale developments of
Mustang.
The 32-year-old has previously worked as
license manager at Gerry Weber and Esprit
Europe. According to Dietmar Axt, CEO of the
Mustang Group, the brand wants to push its
growth strategy, with the newly created position
and tap the full potential out of existing licensepartners while making new partnerships in
general.
The brand’s potential for successful license
business is demonstrated in Mustang’s shoe
Image Source: Sportswearnet.com
category, which reached a sales volume of up to
€70 million in 2014.
Source : Sportswearnet.com
April 2015
DENIM CLUB INDIA 05
Denim Club : Your Window To The World Of Denim
Apparel - Retail
Image Source: Wwd.com
Levi’s Taps Local
Talent for Berlin Store
For the first time Levi’s has collaborated with
local designers to celebrate the reopening of its
Berlin flagship store on Kurfürstendamm.
customizing services only entered into the
corporate strategy in 2010 with the Levi’s Tailor
Shops in European flagships.
Classics like Trucker Jackets and 501 jeans
personalized by young designers Bobby
Kolade, Malaikaraiss and Sopopular have been
on display since March 31 for a period of two
weeks in the Levi’s store – Germany’s largest.
The company plans to open such shops in all of
its major European stores and intensify
collaborations with local designers.
Customizing has been part of Levi’s DNA from
the outset. The brand’s jeans were
personalized by 19th-century miners and
Fifties Rockabillies, for instance. But repair and
According to a Levi's spokesperson “We want to
work more with Berlin talents. The city has
always been a symbol of freedom and
subversion — attributes inherent to our brand.”
Source : Wwd.com
G-star launches
´Ship from Store´ service
Denim brand G-Star RAW has launched a new
´Ship from Store´ service, allowing the brand’s
retail stores the possibility to participate in sales
through its online store. Consumers also
benefit from the strategy with the increased
availability of products.
When a customer places an order at gstar.com, the system instantly checks which
nearby G-Star store has the full order in-store.
With order notifications in real-time, the store is
able to start preparing the order immediately.
The consumers can choose the option of home
delivery or in-store pick up of their order.
Maarten Rijnders, Retail Director of the brand
commented “With the ‘Ship from Store’ service,
we are proud to take the next step in the
growing needs of our consumers. The goal is to
increase synchronization within the supply
chain to eliminate any competition with
franchise holders”.
April 2015
DENIM CLUB INDIA 06
Denim Club : Your Window To The World Of Denim
Apparel - Retail
After testing the system
throughout all G-Star
franchise stores in the
Netherlands, the ‘Ship from
Store´ system has now
been implemented in
Germany, the UK, Sweden,
Austria and Belgium. It will
continue to roll out to
Switzerland, France, Spain,
Italy and Japan in the
following months up to July
2015.
Image Source: Wics.nl
Source : Sportswearnet.com
Harrods to open a 5,000sq ft
Denim Gallery
Image Source: Gq-magazine.co.uk
Harrods - the famous Knightsbridge store has
announced it's set to open an entire department
dedicated to denim, which will cover a
staggering 5,000sq ft.
Located on the lower ground floor in between
the International and Contemporary men's
selections, this new Denim Gallery is the latest
stage in the ongoing redevelopment of the
department store's already superb casual
offering.
The denim gallery is expected to stock stellar
labels such as Diesel, AG Jeans, Nudie, J
Brand and True Religion. Customers will also be
able to find denim-based exclusives from the
likes of 7 for all Mankind, Citizens of Humanity
and Jacob Cohen.
Customers can enjoy the experience of
selecting from a wide range of denim at Harrods
when the space opens this June.
Source : Gq-magazine.co.uk/
April 2015
DENIM CLUB INDIA 07
Denim Club : Your Window To The World Of Denim
Apparel - Innovation
Blaak Launching Healing Jeans
With Lapis Lazuli crystals
After raw denim, selvedge
denim, stretch denim, the
newest addition to the world
of jeans is definitely
unexpected: crystals.
British denim brand Blaak,
originally launched in 1998,
is back on the market with
three new men’s styles
featuring lapis lazuli crystal.
The stone is embedded in
the print of the jeans on the
pockets using a specially
developed, permanent
titanium mineral matrix.
There is also a crystal disc
woven into the pants—both
inclusions of the crystal are
intended to restore the
energy fields of the wearer.
According to Aaron Sharif,
cofounder Lapis lazuli
makes one feel more
grounded and these stones
don’t break in the washing
machine, unlike other
healing crystals such as
coral.
Aaron Sharif, cofounder explained “We started
with lapis lazuli because it opens up your
communication and it allows for you to find your
true purpose in life. It’s a confidence builder.”
To Sharif, the decision to include crystals in
denim was both personal and practical. After
taking an interest in crystal healing, he wanted
to find ways to incorporate his interest into his
design but also bring something new to the
market. “If you’re going to do denim, what’s the
point of doing another denim brand? It has to
have something special about it,” he said.
The process of figuring out how to work crystals
into denim took about two years to perfect, and
Sharif hopes people form lasting relationships
with their spiritual jeans. “It’s like a relationship
Image Source: Style.com
when you buy denim,” Sharif began, adding
“People have a specific type of denim that they’re
into, and it creates a fingerprint over time. The
line was purposely done with denim because
denim for me is fashionable because of what you
make it.”
Lapis Lazuli is one of the most sought after
stones for healing and is perfect for clearing
away emotional baggage. A universal symbol of
wisdom and truth, Lapis is also used for skin
conditions, insomnia and even to improve
memory.
At the moment, the crystal-adorned jeans are for
men only in three washes—indigo, black, and
over-dyed black—and retailing for £250 on the
brand’s e-commerce site launching in May and at
select international retailers.
Source : Style.com
April 2015
DENIM CLUB INDIA 08
Denim Club : Your Window To The World Of Denim
Apparel - Collection
Nudie Jeans Releases
“Lean Dean”
Swedish organic denim brand Nudie Jeans
continues to unveil exclusive products as they
team up with Liberty London on the release of
the “Lean Dean.” A unisex fit, the brand’s
latest creation joins the slim division of their fit
family.
Lean Dean is a carrot shape fit that’s slim all
the way from the top to the bottom, with a
straight leg that tapers slightly from the knee
down to the narrow leg opening. It has normal
rise and waist. All Lean Dean are made with
stretch denim for comfort and perfect fit, and
are available in a dry, a black and a prewashed denim option.
Image Source: Tv3.ie
Nudie Jeans’ working relationship with Liberty
London began in 2004 and by 2012 they
became the first store in the UK to have a
Nudie Jeans shop-in-shop.
The launch of the “Lean Dean” coincides with
Image Source: Nudiejeans.com
the revamped Liberty shopin-shop layout, featuring a
decidedly Scandinavian
aesthetic. Raw materials
such as leather, metal and
wood are used throughout,
and like a pair of dry Nudie
Jeans, will age organically
through wear and tear.
The Lean Dean Jeans are
available now, and can be
bought exclusively from the
iconic London shop and their
website.
Image Source: Nudiejeans.com
Image Source: Nudiejeans.com
Image Source: Tv3.ie
Source : Highsnobiety.com
April 2015
DENIM CLUB INDIA 09
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Denim Industry Who's Who
Mr. Divyam Mehta, Designer & Founder
Hotu Home, India
Mr. Divyam Mehta is an alumni of PAF (affiliated with Nottingham Trent
University Of London) and won the award for, “most avant-garde
designer” in his graduating year 2004. He continued his learning in the
domain of fashion marketing, from the prestigious London College of
fashion.
In 2006, with a handful of artisans, he established his design studio, “HOTU HOME”, and
created exquisite textiles and textures for his first collection of contemporary occasionwear for men, in collaboration with Handloom Emporium. Today, Mr. Mehta creates
garments for both men and women, under his label, “DIVYAM MEHTA”. Recently he
created a collection of jackets made out of hand-made denim.
His label subtly echoes the crafts and traditions of India, which he impeccably fuses with
contemporary silhouettes and fine detailing, making each garment unique and modern.
His debut at the Wills India Fashion Week in March 2010 won him many accolades. His
collection retails at over 25 multi-designer stores including Laffaire, Ogaan, Aza in India
and is also available in selected stores in UK, USA and South Africa. Recently, he was
selected amongst India’s top twenty Designers by Vogue India Fashion Fund.
Mr. Rajesh Pratap Singh, Designer
Rajesh Pratap Singh, India
Currently based in New Delhi, Mr. Rajesh Pratap Singh belongs to
Rajasthan. Subsequent to his graduation from NIFT Delhi, he worked
in the Fashion Industry in India and Italy for two years before
introducing his own line of men’s and women’s clothing in 1997.
He has over the years created his unique signature style that subtly draws from his
Indian roots to craft artisanal garments that stand apart due to their faultlessly clean
lines, careful detailing and international silhouettes. His work epitomizes simplicity, yet
on closer look reveals his obsessive attention to detail. His reserve reflects in his styling
which combines the modern with the traditional in an understated design aesthetic. His
clothes have a global appeal yet remain passionately Indian.
Mr. Singh associated with Indian fabric mills and has had developmental and research
based collaborations with several of them. Textile experimentation spans both the very
high tech as well as the low tech in the form of manpower intensive handloom weaves.
He collaborated with Arvind Mills and designed a collection from Excel Denim aimed at
women’s denim.
He is a recipient of several awards in recognition of his design and creativity. His Ajrak
prints on linen as well as handloom weaves in Ikat are housed in the permanent textile
and apparel archives of the Victoria and Albert Museum in London. Internationally, he
has been showcasing his collections in Paris. He was appointed as first Woolmark
Ambassador of India in January 2013.
April 2015
DENIM CLUB INDIA 10
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Sanjay Plastics & Industrial Service, India
Segment:
Spares & Consumables
Sanjay Plastics & Industrial Service is a
family business group, serving which has
been serving various sectors of Indian
industries since 1970. The company has
been successfully serving various sectors
including textile, weaving, spinning,
manmade fiber, process houses, power
generation, mining, heavy engineering,
automobiles, chemicals, etc.
The company’s primary focus has been
providing high quality, and cost effective
indigenously manufactured substitutes of
textile machinery components/ spares to
their customers. Sanjay Plastics is able to
manufacture, produce and present a wide
range of polymer components for all type of
weaving machines all across the globe.
Sanjay Plastics has emerged as one of the
leading manufacturers, exporters and
suppliers of wide gamut of Textile machinery
spare parts and its accessories and are able
to supply spares for leading international
textile machinery manufacturers such as
Sulzer, Tsudakoma, Dornier to name a few.
The company also specializes in providing
custom made precision products like
injection molded plastic parts, special alloy
mechanical parts, rubber molded parts,
machining parts, castings etc and they also
undertake development of new spare parts
for latest textile weaving machinery based on
customer’s requirements to meet the
specifications equivalent to original textile
machinery parts.
Sanjay Plastics has a state-of-the-art
manufacturing facility complete with latest
processing technique, equipment and
machineries and backed by skilled
manpower to ensure production of zero
defect high quality products.
a scrupulous quality check and are marked
as Genuine Quality products. The in house
tool room and testing lab is allows them to
proficiently handle any and all type of design
and development of precision products.
The company has a dedicated Research &
Development department and focuses on
continuously improving the quality of their
products by employing innovative and fresh
manufacturing techniques.
The dedicated team of professionals is
devoted to purchasing latest grades
composition of technically suitable raw
materials for every application directly from
the manufacturers around the world. And
they take utmost care to manufacture all
products according to the OEMs quality
specification of products.
Mr. Ravindra Agarwal
Partner
info@sanjayplastics.com
Tel: +91 935 261 3895
http://www.sanjayplastics.com/
All products of the company also go through
April 2015
DENIM CLUB INDIA 11
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E-mail : pack.impex@yahoo.com