NUDIE JEANS
ORANGE SELVAGE
13,5 oz orange selvage to be released
JUNE 2011
Selvage production is much slower than conventionally produced denim,
and only the best raw materials are used. It can be compared to the “slow
food” movement; this is slow denim.
Selvage denim is made on old-style shuttle looms. The fabric is woven
using one continuous cross thread; the weft. As the weft loops back into
the edge of the weave the selvage edge is created. This edge is usually
stitched with a coloured thread. On vintage jeans, some selvage denim
has green, brown or yellow thread running down the edge. These stitches
were intended as distinctions used by the mills to differentiate between
fabrics. Best known is the red selvage.
NUDIE JEANS IS NOW OFFERING their original 13,5 oz selvage fabric
with orange selvage edge. The exclusive fabric can be found in both the
Dry Selvage- and Selvage Lab programmes. Four fits are available, including the new Hank Rey.
For further information, contact:
Andreas Åhrman
andreas@nudiejeans.com
+46 708 61 60 80
THE NAKED TRUTH ABOUT DENIM
WE LOVE JEANS, a passion we share with anyone who mourns
a worn-out pair like the passing of a close friend. No fabric ages
quite as beautifully as denim; the longer you wear your jeans,
the more character and attitude they acquire. You shape them
with your lifestyle, and they become like a second skin.
Jeans share the same soul and attitude found in the rock’n’roll
scene – they’re both part of the same culture.
We’ll always stay true to jeans. We’re not looking for fly-bynight fads; our inspiration is found far from the world of glamour
and catwalks.
We don’t just offer jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim
and the characteristics of the fabric itself.
www.nudiejeans.com