INVITATION
To be given by
The Brands Lecture 2014
Peter Vicary-Smith
Group Chief Executive, Which?
Wednesday 1st October 2014
6pm for 6.30pm
Cavendish Conference Centre
22 Duchess Mews
London W1G 9DT
click for map
Tickets: £100 + VAT
Consumers,
brands and trust:
RSVP John Noble
British Brands Group
100 Victoria Embankment
London EC4Y 0DH
Tel: 01730 821212
Email: jn@britishbrandsgroup.org.uk
happy bedfellows or a new pyramid of conflict?
The Brands Lecture 2014
To be given by Peter Vicary-Smith
Group Chief Executive, Which?
The Brands Lectures have become a leading forum for brand thinking in the UK.
Previous lectures include:
1
Over the last few years, the relationship between consumers and
brands has undergone a tectonic shift. The debate that has grown
around trust, and trust in businesses specifically, is a symptom of
that change, as people increasingly look to brands to improve their
lives not just meet their product needs.
3
100% Marketing
Rob Malcolm
President – global marketing, sales and
innovation, Diageo plc
4
Hybrids, the Heavenly Bed
and Purple Ketchup
David Aaker
Vice Chairman, Prophet and Professor
Emeritus, Haas School of Business
5
Drawing on in-depth research on the role for brands in a modern
world, Peter’s lecture will explore the tension that exists between
consumers and brands, what that means for trust and the challenge
facing brands today as they seek to be meaningful in people’s lives.
7
Brands beyond Business
Simon Anholt, Earthspeak
6
The Lovemarks Effect
Kevin Roberts
Worldwide CEO, Saatchi & Saatchi
They think it’s all over…
Martin Glenn
CEO, Bird’s Eye Iglo Group
Can brands save the world?
Let’s hope so.
Richard Reed
Co-founder, Innocent Drinks
Posh Spice and Persil
Jeremy Bullmore, WPP Group plc
Which?’s consumer insight and research shows that the sweet spot
for businesses is where consumers truly feel that a brand offers
them a positive customer experience, excellent products and a clear
sense of its broader purpose in our society. Those that fail in this
challenge will find themselves increasingly vulnerable, however
proud their history.
The Lecture will be followed by a drinks reception
to celebrate the twentieth anniversary of the
British Brands Group
8
Tim Ambler
Senior Fellow, London Business School
2
Consumers, brands and trust:
happy bedfellows or a new pyramid of conflict?
Are Brands Good for Britain?
9
In brands we trust
Lord Bilimoria CBE, DL
Founder and Chairman, Cobra Beer
10 Brand new! Innovation in a
challenging world
Fiona Dawson
Managing Director, Mars Chocolate
11 Accountability is not enough
Rory Sutherland
Immediate Past-President, IPA, and
Vice-Chairman, Ogilvy Group UK
12 Sports marketing:
unleashing the passion
Austin Lally
President, Braun, and former
Global Vice President, Gillette
13 Brands, capital and crises
Rita Clifton
Chairman, BrandCap and former
Chairman, Interbrand
Copies of all lectures are available free from the British Brands Group and are
downloadable from the website at www.britishbrandsgroup.org.uk