Conference Day One: Monday 27th January 2014
08.00 Registration and Coffee
08.30 Speaker Briefing
Ticketing and tomorrow’s passenger
09.00 Clarion and Chairman opening remarks
Zehra Chudry, Event Director of Transport Ticketing and Passenger Information, Clarion Events
Chris Scoggins, CEO, National Rail Enquiries
Joint Plenary
09.05 A European view to ticketing and intelligent systems for public transport
Maximilian Strotmann, Member of the Cabinet of Vice-President Siim Kallas, European Commission
09.30 The evolution of the passenger to the customer
Paul Trueman, Head of Marketing , International Markets, MasterCard
Maarten Spaargaren, Managing Director, Merseyrail
09.55 How future passengers will choose to travel and consume data: changing the way you engage
with your customers and the technology to enable this
Mark Messenger, CTO, Vix Technology
10.20 Panel Debate: where will the future of transport ticketing take the industry: smartcard, mobile
or bank card ticketing?
Chairperson: Ben Whitaker, CEO, Masabi
Mark Messenger, CTO, Vix Technology
David Sidebottom, Rail passenger Director, Passenger Focus
Güliz Öztürk, International Marketing Manager, Kentkart
Chris Shire, Business Development Manager, Infineon Technologies UK
Jenni Borg, Head of Smart and Integrated Ticketing, Department for Transport
11.00 Coffee and Networking Break’
Chairman: Chris Scoggins, CEO, National Rail Enquiries
The business case for passenger information systems
11.30 Montréal case study: passenger information system challenges and opportunities
Isabelle Trottier, Director Communications & Customer Service, Société de Transport de Montréal
12.00 Taking a multi-channel approach to service provision for the modern passenger: successfully integrating
social media and online, mobile, on-board and at the bus stop/platform
David Hytch, Information Systems Director, Transport for Greater Manchester
12.30 The future of passenger services: how can operators take advantage of the Digital Revolution and how can
technology help create a more joined up passenger experience?
Anna Holness, Managing Partner, Passenger Services, Telefonica UK
13.00 Lunch and Networking Break
Integrating passenger information and ticketing for service disruption management and operational control
Chairperson: Mike Burden, Public Sector Commercial Manager, Consult Hyperion
14.00 Revenue collection and traveller information are converging – who will be the winners?
Martin Howell, Worldwide Marketing Communications Director, Cubic
14.30 Creating a multi-modal, pan-European online journey and ticketing planner
John Berry, Principal Administrator, European Commission - Directorate General for Transport (DG Move)
15.00 Shifting the Ticketing Paradigm: CIPURSE brings Mobility and Security to Transit Ticketing Systems
Laurent Cremer, Executive Director, OSPT Alliance
15.30 Coffee and Networking Break
Chairperson: Mike Burden, Public Sector Commercial Manager, Consult Hyperion
16.00 Integrating traveller information and ticketing: VBB’s information services and apps
Juergen Ross, Division Head of Planning & Customer Information, VBB
16.30 Developments in integrating intelligent transport and real-time passenger information programmes in
Ireland
Minister Alan Kelly, Minister of State, Department of Transport, Tourism & Sport, Ireland
17.00 End of Conference Day One
17.40 MasterCard Transport Ticketing Awards
Presented by: Huw Davies, MasterCard Market Development for UK and Ireland
18.00 Drinks Reception
Conference Day Two: Tuesday 28th January 2014
08.00 Registration and Coffee
08.30 Speaker Briefing
Real time information and what to do with data
09.00 Chairman’s Opening Remarks
Francesco Burelli, Partner, Value Partners Management Consulting
09.10 Open data: benefits for real-time traveller information and multimodal integration
Rajeev Roy, Manager Transit Systems, York Region Transit
09.35 TFL digital strategy: exploring the benefits of open data
Phil Young, Head of Online, Transport for London
10.00 Development of ticketing technology: the operators point of view
Martyn Lewis, Marketing and Commercial Manager, Stagecoach
10.30 Coffee and Networking Break
Passenger centricity: personalising the passenger experience
Chairperson: Francesco Burelli, Partner, Value Partners Management Consulting
11.15 Exploring the merits of making passengers, not vehicles the core of your business - giving them what they
want and not what you want them to have
Thomas Ableman, Commercial Director, Chiltern Railways
11.50 The importance of accessible travel information: the perspective of passengers with hearing loss
Paul Breckell, CEO, Action on Hearing Loss
12.25 Embracing social media to improve real-time information: experience at London Midland
David Whitley, Head of Marketing and Customer Relations, London Midland
13.00 Lunch and Networking Break
Chairperson: Chris Shoukry, Director and Senior Consultant, The ALCO Group
14.00 Delivering effective communication in times of service disruption: how passenger information systems can
improve customer experience when it matters most
Mark Fowles, Managing Director, Nottingham City Transport
14.30 Who is responsible for passenger information and does a successful implementation require reorganisation or closer integration of marketing and IT departments?
John Henkel, Director of Passenger Services, West Yorkshire Passenger Transport Executive – Metro
15.00 Metropolitano Lisboa case study: a new approach to customer care
Fausto Sá-Marques, Head of Customer and Commercial, Metropolitano Lisboa
15.30 Coffee and Networking Break
Adding value and increasing patronage on your transport line
Chairperson: Chris Shoukry, Director and Senior Consultant, The ALCO Group
16.00 Panel debate: understanding the opportunities to inform, engage and increase patronage in using
passenger information systems before and during the passenger’s journey
Moderator: Matthew Beeton, Global COO, Vix Technology
Alastair Willis, Commercial Manager, Abellio
Martin Curtis, Managing Director, Bath Bus Company
Denise Thompson, Information Development Manager, Centro
16.30 Real-times vs. austerity times: maximising the benefits of passenger information systems to ensure a
sustainable future
Nick Phillips, Accessibility Team Leader, Poole Borough Council
17.00 End of Conference Day Two
Smart Ticketing Academy: Wednesday 29th January 2014
0830 Registration and Coffee
0930 Workshop 1: What do I have to do to get smart ticketing working for me?
Laying the building blocks for a smart ticketing scheme: overcoming common barriers to implementation,
encouraging passenger adoption and deriving benefit for the scheme owner
With experience drawn from the Department for Transport & UK Passenger Transport Executives
Led by: Mike Duncombe, Yorcard Programme Manager, Yorcard
Alison Pilling, Business Change Manager, West Yorkshire PTE
1100 Break
1130 Workshop 2: The roadmap to cloud-based ticketing
Drawing on global examples of successful cloud-based ticketing systems
Led by: Christian Brafine, Business Unit Manager e-Ticketing, UL
1300 Lunch
1400 Workshop 3: Explore how you can improve the first and last mile of your passengers’ journey to keep them
satisfied online and offline
With learnings and practical experience from Denmark
Led by: Gregers Mogensen, System director, Rejsekort A/S
1530 Break
1600 Workshop 4: Enabling the connected traveller
With learnings drawn from the 2013 Accenture European rail consumer survey
Led by: Mark Elliott, Principle, Accenture Infrastructure and Transportation Services
1730 End of Workshop