library
ed itio n
BUSINESS
Features That Enhance Learning
E X A M IN IN G E TH IC S
IN S ID E B U S IN E S S
F rito-L ay Com petes in a H ealthy W ay (C H l)
C an Businesses Keep Y our Personal Inform ation
H om e D epot Builds a B etter C om m unity (C h2)
Safe? (C H 2 )
H einz: Fifty-Seven Varieties in O ver Fifty
C oping with C om puter Viruses (C H 4 )
C ountries (C H 3 )
W h a t M akes an Ethical Leader? (C H 7 )
N o th in g but N e t at Netflix (C H 4 )
C E O C om pensation: H ow M uch Is T o o
G eneral Electric Grow s into Its Second
Much? (C H lO )
C entury (Ch 5 )
K eeping E m ployees Safe ( C H l l )
C arol’s D aughter G row s U p with Beauty (Ch 6 )
A M atter o f T rust: Dell Rebuilds C ustom er
D o Founders M ake G ood CEO s? (C H 7 )
Relationships (C H 1 3 )
Global H yatt G ets O rganized (C H 8 )
C ookie M onster (C H 1 4 )
H igher Q uality and T eam w ork Drive H igher Sales
T o o M uch Inform ation (C H l5 )
at Hyundai (CH9)
Subway Closes the C lub (C H 1 6 )
Diversity T o p s the M cD onald’s M enu (C H lO )
W h y Fudge the Figures? (C H 1 8 )
I Love M y Job: K eeping Employees H appy and
Bank L ending G oes G reen (C H 2 0 )
Productive ( C H l l )
T h e Backlash over Backdating (C H 2 1 )
L abor Disputes Spark M ajor League Strife (C H 1 2 )
( ^ B U S I N E S S A R O U N D TH E W O R LD
W h a t’s “C ool”? W h o Says So? (C H 1 3 )
T h e Apple o f M y iPod (C H 1 4 )
Flying the Frightening Skies (CHl)
Dell: D irect and N o t-S o -D irect (C H 15)
D iscount Airlines Are Flying H igh (C H 3 )
Pizza Prom otions P u t the H u t on T o p (C h 1 6 )
e-Businesses G o G lobetrotting (C H 4 )
Inform ation Systems at H a rra h ’s
International M ergers and Acquisitions Face
E ntertainm ent (C H 17)
Protectionism (C H 5 )
C o unting on the Big U.S. Accounting Firms (C H 1 8 )
D o ’s and D o n ’ts o f International Franchising (C H 6 )
C om m erce Bank W oos C ustom ers with a “W ow ”
PepsiC o Faces a Credibility Crisis in India (C H 7 )
Experience (C H 19)
M ultinationals Grapple with Global Authority (Ch8)
Bowie Bonds M ake M usic Pay O ff for Stars and
Steering T ow ard H ig h er Productivity (C H 9 )
Investors (C H 2 0 )
C hina’s L abor M ovem ent: Is It H elping
C harles Schwab T eaches Investors (C H 2 1 )
W orkers? ( c h 1 2 )
Accept N o Im itations: Fighting Fakes (C H 1 4 )
Y O U R C A R EE R
T h is G lobal Bazaar is R ight on T arg e t (C H l5 )
M aking the M ost o f a M entor Relationship ( C H l)
A ccounting Standards G o G lobal (C H 1 8 )
Are You Ready for a Global Job? (C H 3 )
M icroloans H elp L aunch M icrobusinesses (C H 1 9 )
T h e N ew Role o f C h ief Privacy O fficer (C H 4 )
Foreign Investm ents: G etting Y our Share o f the
C orporations D epend on Investor Relations (C H 5 )
W orld (C H 2 1 )
T h e H e a t Is O n — and You’re the Decision
B IZ T E C H
M aker (C H 7 )
Five T ip s for C ustom er Service Success (C H 9 )
D ifferent Paths to e-Profits (CHl)
H e re ’s H ow to N egotiate for H ig h er
Reduce, Reuse, Recycle Y our e-W aste (C H 2 )
C om pensation ( C H lO )
G oodbye Cell Phone, H ello W i-F i Phone? (C H 6 )
M ake Y our Jo b A pplication Stand O u t ( C H l l )
H ig h -T ec h Firm s Practice Cubicle C ulture (C h8)
W ould You M ake a G ood M ediator or
E m ployee T rain in g G oes V irtual ( C H lO )
A rbitrator? (C H 1 2 )
T elecom m uting: By the N um bers ( C H l l )
M arketing M e (C H 1 3 )
W h o 's Blogging— and W hy? (C H 1 2 )
E m ployee Alumni Stay in T o u ch (C H 1 7 )
O
K now ing the N um bers (C H 1 8 )
Is Fundraising a C areer Fit? (C H 2 0 )
T alk Is C heap: O nline T elephone Services (C H 1 4 )
C oupon T rends: Click o r Clip? (C H 1 6 )
L og O n and L earn (C H 1 7 )
eM oney Cashes in w ith Paperless Paym ents (C H 1 9 )
http://www.lrc-tnu.edu.vn
for Investm
ent H elp ( c h 2 1 )
Số hóa bởi Trung tâm Học liệu – ĐH TNLog O n
^ E N T R E P R E N E U R I A L C HALLENG E
E N D -O F-C H A P T E R C A S E S
It’s 6 a.m., D o You Know W h ere Your
W ipro Vies to B ring Business to Bangalore ( C H l)
Coffee Cam e From ? (C h 2 )
C onnecting G lobal Partners (C H 3 )
W al-M art G oes G reen (C H 2 )
C oca-Cola Pours into N ew C ountries (C H 3 )
Countryw ide Plans for “Clicks and Bricks” (C H 4 )
Stockholders M ake T h e ir Voices H eard at
Incubators Give E ntrepreneurs a H ead Start (C H 5 )
W ie n Should E ntrepreneurs Use
O utsourcing? (C H 6 )
Five W ays to Im prove D elegation (CH8)
A Small Business M akes a Big Breakthrough (C H 9 )
Building a Business on eBay (C H 1 3 )
E n trepreneurs Break into the Big T im e (C H 1 5 )
Podcasting—N o t Ju s t for Big Business (C h 1 6 )
T h e Rise o f C raigslist (C H 1 7 )
C ollection Practices T h a t Pay O ff (C H 1 9 )
F inding the M oney (C H 2 0 )
V ID E O C A S E S
Stonyfield F arm ’s “Y ogurt on a M ission” (C H l)
At N ew Belgium Brewing, G reater Efficiency Is
Blowing in the W in d (C H 2 )
ID G Profits G lobally from Local D ifferences (C H 3 )
T ravelocity T akes e-Business a L ong W ay (C h 4 )
D isney (C h 5 )
T ee n T ycoons (Ch 6)
N ew Leadership, N ew O pportunities for
H ew lett Packard (C H 7 )
Saturn: Still a D ifferent Kind o f Com pany? (C H 8 )
Bank o f America Banks on Superstringent
Q uality (C H 9 )
Can the U.S. Army R ecruit 6,600 a M o n th to
“G o Army”? (CHlO)
Borders G roup Asks Em ployees W h a t T h ey V alue—
and Delivers (CHll)
C an Striking W orkers Be Replaced? (C H 1 2 )
IK EA T arg ets D o -It Yourselfers (C h 1 3 )
XM ; 4 U 24/7/365 ( c h 1 4 )
G rainger G ets It D one (C H 1 5 )
Bay Partners Sticks to V enture-C apital Basics (CH5)
H a rry P o tter and the W izards o f Public
Relations ( C H l6 )
N o F unny Business at N ew bury C om ics (C h 6 )
T h e Blog’s the T h in g at IBM (C H 1 7 )
Y IPdesk Is at Y our Service (C h 7 )
Software Stands G uard over A ccounting at Kimberly-
O rganizing for Success at G reen M ountain
C offee R oasters (c h 8 )
C lark (C H 1 8 )
C utting-E dge Production at R em ington (C H 9 )
C itigroup Banks on C re d it and M ore (C H 1 9 )
T h e M ountain T h y m e Inn Buys the Farm (C H 2 0 )
People M ake the D ifference at the N ew England
A utom akers’ Bonds G o to the Junkyard (C h 2 1 )
A quarium ( C H lO )
Am erican Flatbread Fires U p Em ployees ( C H l l )
Is W a l-M a rt W ag in g W a r on Its W orkers? ( c h 1 2 )
N ew Balance Races for C ustom er
R U N N IN G A B U S IN E S S
C O N T IN U IN G V ID E O C A SE
T h e Rise o f Finagle A Bagel ( p t I)
Relationships (C H 1 3 )
Flying H ig h w ith Low Prices at JetB lue (C H 1 4 )
Finagle A Bagel: A F ast-G row ing Small
REI: T h e G re a t Indoors ( c h 1 5 )
B M W : P ro m o tin g the U ltim ate Driving
Finagle A Bagel’s M anagem ent, O rganization,
M achine ( c h 1 6 )
L extant’s Research H elps M anagers M ake
D ecisions ( c h 1 7 )
Business (P T lI)
and P roduction Finesse ( p t I I I )
Inside the People Business at Finagle
A Bagel ( p t IV )
Finagle A Bagel’s A pproach to M arketing ( p t V )
T h e E thics o f “M aking the N u m b ers” (C H 1 8 )
Financial Fusion Banks on the In tern e t (C H 1 9 )
Inform ation Systems and A ccounting a t Finagle
G ilford Securities’ Financial M atchm aking: Easier
T h a n D ating ( c h 2 0 )
M anaging M oney at Finagle A Bagel ( p t V I I )
A Bagel ( p t V I)
Is a Bull o r Bear M arket Ahead for Build-a-Bear
W orkshop? (C H 2 1 )
Số hóa bởi Trung tâm Học liệu – ĐH TN
http://www.lrc-tnu.edu.vn
BUSINESS
N I N TH E D I T I O N
Số hóa bởi Trung tâm Học liệu – ĐH TN
http://www.lrc-tnu.edu.vn
BUSINESS
NINTH
EDITION
WI L L I AM M. PRIDE
Texas A & M University
R OB ER T J. H U G H E S
Dallas County Community Colleges
JACK R. KAPOOR
College of DuPage
Asian Network
T O * »for Higher Education
No0 0 2 9
H O U G H T O N M IFFL IN COM PANY
Boston
N a i' York
Số hóa bởi Trung tâm Học liệu – ĐH TN
http://www.lrc-tnu.edu.vn
T o N a n cy , A llen, and M ichael P rid e
T o m y m o th e r, B arb ara Y. H u g h e s; a n d m y w ife, P e g g y , a n d in m e m o ry o f P a t
T hom as
T o m y father, R am K ap o o r, and in m e m o ry o f m y m o th e r, Sheela; m y wife, T h e re sa ;
and m y c h ild ren , K aren , K ath ry n , and D ave
V ice P resid en t, Executive Publisher: G e o rg e H o ffm an
S p o n so rin g E d ito r: K atie Rose
S en io r M ark etin g M anager: M ike Schenk
M ark etin g C o o rd in a to r: E rin L an e
S enior D ev elo p m en t E d ito r: J o an n e D auksew icz
E d ito rial Assistant: J o h n Pow ers
S en io r P ro jec t E d ito r: T a m e la A m bush
E ditorial Assistant: Jo an n a C a rte r
S en io r A rt and D esign C o o rd in a to r: Jill H a b e r Atkins
C o v er D esign M anager: A nne S. K atzeff
S en io r P h o to E d ito r: Jen n ife r M ey e r D are
C o m p o sitio n Buyer: C h u ck D u tto n
C o v er Im age: © A ngelo C av alli/zefa/C o rb is
C o p y rig h t © 2008 by H o u g h to n M ifflin C o m p any. All rig h ts reserved.
N o p a rt o f this w ork m ay be rep ro d u ced o r tra n sm itte d in any form o r by any m eans,
m echanical, in cluding p h o to co p y in g and reco rd in g , o r by any in fo rm a tio n sto rag e o r
tem w ith o u t th e p rio r w ritten perm ission o f H o u g h to n M ifflin C o m p a n y unless such
pressly p erm itted by federal c o p y rig h t law. A ddress inquiries to C o lleg e P erm issions,
M ifflin C o m p an y , 222 B erkeley S treet, B oston, M A 02116-3764.
ele ctro n ic or
retrieval sys­
c opying is ex­
H o u g h to n
Printed in the U.S.A.
In s tru c to r’s exam copy
IS B N -10: 0-6 1 8 -8 3 2 8 7 -4
IS B N -13: 978-0-6 1 8 -8 3 2 8 7 -3
F o r o rd ers, use stu d e n t text ISBN s:
IS B N -1 0 : 0-618-75314-1
IS B N -1 3 : 9 7 8 -0 -6 1 8 -7 5 3 1 4 -7
L ib ra ry E dition:
IS B N -1 0 : 0-6 1 8 -7 7 0 9 1 -7
IS B N -13: 9 7 8 -0 -6 1 8 -7 7 0 9 1 -5
Số hóa3 4bở
ĐH TN
5 i6 Trung
7 8 9— Ctâm
R K —Họ
11 c10liệ
09u08– 07
http://www.lrc-tnu.edu.vn
Copyright © Houghton Mifflin Company.
L ib ra ry o f C o n g ress C o n tro l N u m b e r: 2006937090
ßrief Contents
Pori 1
The environment of Business
1
E x p lo rin g th e W o r ld o f B usiness a n d E c o n o m ic s
2
3
Pori 2
Pori 3
4
N a v ig a tin g th e W o r ld o f e -B u sin ess
5
C h o o s in g a F o r m o f B usiness O w n e rs h ip
6
Sm all B usiness, E n tr e p r e n e u r s h ip , a n d F ra n c h is e s
M anagem ent and Organization
Pori 5
A ttra c tin g a n d R e ta in in g th e B e st E m p lo y e e s
M o tiv a tin g a n d S a tisfy in g E m p lo y e e s a n d T e a m s
E n h a n c in g U n io n - M a n a g e m e n t R e la tio n s
B u ild in g C u s to m e r R e la tio n s h ip s T h r o u g h E ffe c tiv e M a r k e tin g
C r e a tin g a n d P ric in g P ro d u c ts th a t S atisfy C u s to m e rs
W h o le s a lin g , R e ta ilin g , a n d P h y sic a l D is trib u tio n
D e v e lo p in g In te g ra te d M a r k e tin g C o m m u n ic a tio n s
A c q u irin g , O rg a n iz in g , a n d U s in g In fo rm a tio n
U s in g A c c o u n tin g In fo rm a tio n
218
245
275
312
347
379
412
441
479
513
549
550
587
625
U n d e r s ta n d in g M o n e y , B a n k in g , a n d C r e d it
M a s te rin g F in a n c ia l M a n a g e m e n t
U n d e r s ta n d in g P e rs o n a l F in a n c e s a n d I n v e s tm e n ts
Số hóa bởi Trung tâm Học liệu – ĐH TN
217
411
Finance and Investment
19
20
21
114
147
181
311
Information for Business Strategy and Decision M akin g
17
18
Pori 7
P r o d u c in g Q u a lity G o o d s a n d Services
Marketing
13
14
15
16
Pori 6
U n d e rs ta n d in g th e M a n a g e m e n t P ro c e ss
C re a tin g a F lex ib le O rg a n iz a tio n
Human Resources
10
11
12
75
113
Trends in Business Today
7
8
9
Pori 4
B e in g E th ic a l a n d S o cially R e sp o n sib le
E x p lo rin g G lo b a l B usiness
2
39
http://www.lrc-tnu.edu.vn
626
663
695
Contents
P re fa c e xix
A c k n o w le d g e m e n ts
Port 1
1
xxix
The €nvironment of (Business______________________ 1
exploring the World of Business and Economics
Inside Business
Frita-Lay Competes in a Healthy Way
Vour Future in the Changing World of Business
3
4
23
Early Business Development 23
T he Twentieth Century 25
A New Century: 2000 and Beyond 26
T h e C urrent Business Environm ent 26
The Challenges Ahead 28
YOUR CAREER Making the Most ofa Mentor Relationship
9
T h e Organized Effort o f individuals
Satisfying Needs 10
Business Profit 10
Business: f) Definition
9
11
BIZTECH Different Paths to e-Profits
Capitalism 13
Capitalism in the United States
Command Economies 15
14
Skies
16
T he Im portance o f Productivity in the Global
Marketplace 17
Im portant Economic Indicators that Measure a N ation’s
Econom y 18
T h e Business Cycle 19
20
Perfect C om petition 20
Monopolistic Com petition
Types of Competition
21
Return to Inside Business
29
Chapter Revieuj 29
VIDEO ense 1.1 Stonyjield Fa?7n's '‘Yogurt on a Mission” 32
CRS€ 1.2 Wipro Vies to Bring Business to Bangalore 33
Journal exercise 34
BUILDING SKILLS FOR CRR€€R SUCC€SS
Prep Test
34
36
22
Being Ethical and Socially Responsible
55
T he Six Basic Rights o f Consumers
M ajor Consumerism Forces 56
C om m unity
57
Affirmative Action Programs 59
Training Programs for the Hard-Core Unemployed
42
60
Effects o f Environmental Legislation 60
W ho Should Pay for a Clean Environment?
59
Concern for the environment
Factors Affecting ethical Behavior
Social Responsibility
55
employment Practices
ethical Issues
encouraging ethical Behavior
39
Consumerism
H om e Depot Builds a Better
40
Business ethics Defined 41
Inside Business
41
Fairness and H onesty 42
Organizational Relationships
Conflict o f Interest 43
Com munications 43
1
12
BUSINESS AROUND THE WORLD Flying the Frightening
Measuring economic Performance
2
Oligopoly 22
Monopoly 2 3
American Business Today
W hy Study Business? 5
Special N ote to Students 8
Types of economic Systems
2
43
48
The evolution of Social Responsibility in Business
Two Views of Social Responsibility
64
Implementing a Program of Social Responsibility
45
51
64
65
EXAMINING ETHICS Can Businesses Keep Your Personal
53
T he Economic M odel 53
T h e Socioeconomic Model 53
T h e Pros and Cons o f Social Responsibility
Developing a Program of Social Responsibility
Funding the Program 65
Information Safe? 42
EN TREPREN EURIAL CHALLENGE It’s 6 a.m.. Do You
54
Số hóa bởi Trung tâm Học liệu – ĐH TN
Knoiv Uljere Your Coffee Came From?
http://www.lrc-tnu.edu.vn
62
vii
Contents
B1ZTECH Reduce, Reuse, Recycle Your e-Waste
Return to Inside Business 66
CRSE 2 .2 W al-M art Goes Green
64
Chopter Revieuu 66
VIDEO CRS€ 2.1 A t New Belgium Brewing, Greater
3
Prep Test
Exploring G lo b a l Business
75
H einz: F ifty-Seven Varieties in O ver
F ifty Countries 76
The Basis for International Business 77
Absolute and Com parative Advantage 77
Exporting and Im porting 78
Restrictions to International Business 80
T ypes o f T rade Restrictions 80
Reasons for T rade Restrictions 82
Reasons Against T rade Restrictions 83
The €xtent of International Business 83
T h e W orld Econom ic O utlook for T rade 84
T h e G eneral A greem ent on Tariffs and T rad e and the
W orld T rad e O rganization 86
International Econom ic Com m unities 88
Methods of Entering International Business 90
Licensing 90
E xporting 91
Jo in t V entures 93
T otally O w ned Facilities 93
Strategic Alliances 93
T rad in g Com panies 94
C ountertrade 94
M ultinational Firm s
Inside Business
RUNNING A BUSINESS PORT I The Rise o f Finagle A Bagel
BUILDING R BUSINESS PIRN PORT I
Part 2
4
73
68
94
Sources of Export Assistance
94
98
T h e E xport-Im port Bank o f the U nited States 98
M ultilateral D evelopm ent Banks 98
T h e International M onetary Fund 99
YOUR CA R EER Are You Ready fo r a Global Job? 83
B U SIN ESS AROUND THE WORLD Discount Airlines Are
Flying High 95
EN TR EPREN EU R IA L CH A LLEN G E Connecting Global
Partners 98
Return to Inside Business 99
Financing International Business
Chapter Review 100
V IDEO CASE 3.1 ID G Profits Globally from Local
Differences
101
CASE 3 .2 Coca-Cola Pours into New Countries
Journal Exercise 103
BUILDING SKILLS FOR CAREER SUCCESS
Prep Test
108
110
Trends in Business Today
N o th in g b u t N e t a t N e tflix
116
O rganizing e-Business Resources
Satisfying N eeds O nline 117
C reating e-Business P rofit 118
104
106
1 13
N avigating the W orld of e-Business
Inside B usiness
102
115
Defining e-Business
116
120
Telecom m unications and C om puter Hardware
M anufacturers and In tern et Service Providers 121
Internet Software Producers 122
O nline Sellers and C o n ten t Providers 123
G lobal e-Business 123
Small e-Business 124
A Framework for Understanding e-Business
114
Fundamental Models of e-Business
125
Business-to-Business (B2B) M odel 125
B usiness-to-Consum er (B2C) M odel 126
Creating an e-Business Plan 126
Starting U p a N ew In tern et Business from Scratch 127
Building an O nline Presence for an Existing Business 128
Social and Legal Concerns 129
Ethics and Social Responsibility 130
Privacy and C onfidentiality Issues 130
Security C oncerns and C ybercrim e 131
Digital P roperty and C opyright C oncerns 132
G overnm ent Regulation and T axation 133
Số hóa bởi Trung tâm Học liệu – ĐH TN
http://www.lrc-tnu.edu.vn
Copyright © I loughton Mifflin Company.
Efficiency Is Blowing in the W ind
69
Journal €xercise 70
BUILDING SKILLS FOR CAREER SUCCESS
Contents
The Future of e-Business: Growth, Opportunities, and
Challenges 133
Internet Grow th Potential 134
Environmental Forces Affecting e-Business 135
BU SIN ESS AROUND THE WORLD e-Businesses Go
Globetrotting 124
YOUR CA REER The New Role o f Chief Privacy Officer
EXAMINING ETHICS Coping zi ith Computer Viruses
5
12 9
131
Sole Proprietorships
149
Advantages o f Sole Proprietorships 149
Disadvantages o f Sole Proprietorships 151
Beyond the Sole Proprietorship 152
Partnerships
152
Types o f Partners 153
T h e Partnership Agreement 154
Advantages o f Partnerships 154
Disadvantages o f Partnerships 156
Beyond the Partnership 157
Corporations
Prep Test
142
144
G overnm ent-O w ned Corporations
N ot-for-P rofit C orporations 164
147
165
Cooperatives 165
Jo in tv e n tu re s 166
Syndicates 166
Corporate Growth 166
Grow th from w ith in 166
Grow th Through M ergers and Acquisitions 167
Current M erger T rends 169
ENTREPREN EURIAL CHALLENGE Incubators Give
Entrepreneurs a Head Start 156
Cooperatives, Joint Ventures, and Syndicates
Relations
157
Special Types of Business Ownership
S-Corporations 163
Lim ited-Liability Com panies 164
162
BUSIN ESS AROUND THE WORLD International Mergers
and Acquisitions Face Protectionism
Return to Inside Business
169
170
Chapter Review 170
V ID €0 CflS€ 5.1 Bay Partners Sticks to Venture-Capital
Basics 173
c fl S€ 5 ắ2 Stockholde?y Make Their Voices Heard at Dimey 174
163
Journal €xercise
175
BUILDING SKILLS FOR CRR€€R su c c e s s
164
Prep Test
Beauty
182
183
T h e Small-Business Sector 183
Industries that A ttract Small Businesses 184
T h e People in Small Businesses: T h e Entrepreneurs
185
W h y Small Businesses Fail 188
Small Business: R Profile
The Importance of Small Businesses in Our
Economy 188
Providing T echnical Innovation 189
Providing Em ploym ent 190
Providing C om petition 190
Filling X eeds o f Society and O ther Businesses
190
Số hóa bởi Trung tâm Học liệu – ĐH TN
175
177
Small Business, Entrepreneurship, and Franchises
Inside Business Carol’s D aughter Grows Up w ith
c
Journal Cxercise 142
BUILDING SKILLS FOR CRR€€R SUCC6SS
YOUR CAREER Corporations Depend on Investor
Corporate Ownership 158
Form ing a C orporation 158
Corporate Structure 160
Advantages o f Corporations 161
Disadvantages o f C orporations 162
Copyright © Houghton Mifflin
137
Choosing o Form of Business Ownership
Inside Business General Electric Grows into Its Second
Century 148
6
Return to Inside Business
Chapter Review 138
V ID €0 CRS6 4.1 Travelocity Takes e-Business a Long
Way 140
CRS€ 4.2 Countrywide Plansfo r “Clicks and Bricks” 141
181
191
Advantages o f Small Business 191
Disadvantages o f Small Business 192
Developing a Business Plan 194
C om ponents o f a Business Plan 194
The Pros and Cons of Smallness
The Small Business Administration
194
SBA M anagem ent Assistance 195
SBA Financial Assistance 198
Franchising 199
WTiat Is Franchising? 199
Types o f Franchising 200
T h e G row th o f Franchising 200
Are Franchises Successful? 202
Advantages o f Franchising 202
http://www.lrc-tnu.edu.vn