COMPANY PROFILE
April 2011
1
Introduction: Ever since its inception in 1981, Grand
Stores has maintained its distinct industry leadership
and kept striving to sustain its unparalleled
trade
distinction, year after year.
“We are known by the brands that we keep”, and with
names like Chanel, Givenchy, Nina Ricci, Nikon,
Fujifilm, Lexar, Epson, Samsonite, American Tourister,
Thomaston, etc. that reveal the elite niche that the
company has been able to carve out for itself, justifying
the lofty visions that inspired its creation. The three
beliefs that Grand Stores has always held aloft are:

Consistence in Quality

Commitment to Customers

Concern for Value
It is this tradition that resulted in the generation of our
slogan “A Synonym for Quality” that stands justified
now by having been awarded ISO 9001:2000 “Quality
Management System” certification by Lloyds Register
Quality Assurance.
Other accolades that we have received are :

The Dubai Service Excellence Certification
by
the
Dubai
Department
of
Economic
Development

The prestigious Dubai Quality Appreciation
Program Award by the Government of Dubai

The coveted Sheikh Khalifa Excellence Award by
the Government of Abu Dhabi

The Sharjah Economic Excellence Award by the
Government of Sharjah.
Keeping pace with global trends and in anticipation of
significant transformations that await us, we keep
upgrading our IT system, for
documented
inter-office
speedy, efficient and
communication
through
networking. We have recently signed up for „Oracle e2
Business suite‟,one of the best ERP systems [Eterprise
Resource Planning] from Oracle Corportion USA.
Periodical organizational and operational re-engineering
have kept Grand Stores always agile. Our efforts
continue in setting benchmarks in efficiency.
In this highly literate,sophisticated market of the
U.A.E., the exceptional leadership we maintain inspite
of the diversity of products we handle is because of our
commitment to: „Quality goods at competitive prices.‟
We are very selective in the products that we deal
in,and our product portfolio should reveal the same.
We pride in being responsive to the needs of our very
demanding clientele of dealers, who are supported by
what we call a „Grand Marketing Mix‟. Our product
portfolio, company structure and functioning should
reveal to you or pioneering spirit and professionalism.
The Organization
Grand Stores, has expanded and stayed abreast of
competition not by diversifying, but by growing from
within and developing its existing operations in
Wholesale, Retail and Tender business, through our
various departments:

Photography & IT Department

Perfumes & Cosmetics Department

Luggage Department

Linen, Household & Dinnerware Department

Gifts & Watches Department

Tender Department
Each of these Departments is headed by a Department
Manager and assisted by Brand Managers / Supervisors
with Sales and Service force wherever required.
Backed by our Marketing Dept., Distribution Centers,
IT, Finance and other back office personnel, our
manpower at present stands at 850 personnel, and
increasing.
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With the Head Office in Dubai and branch office in Abu
Dhabi, we have one of the most modern and efficient
office set-ups with a computerized network, linking
office branches and distribution centers. Our flexibility
in generating Financial Statements, Sales and Stock
Reports etc., as and when required, enables us to
monitor operational
proceedings and have effective
management control. Financial and logistical data are
available within arms reach of the Department
Managers and the Top Management. We try to meet
your requirements of tomorrow, today.
Distribution Centers &
We generally adopt the Selective Distribution
Distribution Network
Strategy, since we mostly deal with prestigious brands.
Our distribution network of 2000 outlets, including our
own showrooms, are classified as Grade „A‟, „B‟, and
„C‟ based on their business status, pertinent to all our
departments viz;

Perfumes & Cosmetics,

Photography & IT

Luggage,

Linen & Household,

Gifts & Watches.
We have geographically divided the region into two, for
efficiency, which means to us prompt delivery and after
sales support. We have two major Distribution Centers,
with warehousing facilities of 60,000 sq.ft. each at
Dubai and Abu Dhabi, which are fully air-conditioned
and fleets of vehicles that ensure an efficient and
uninterrupted supply. Our center in Dubai takes care of
the dealers in Dubai and Northern Emirates namely
Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm
Al Quwain. While, the one in Abu Dhabi caters to the
needs of Abu Dhabi and Al Ain.
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Our Showrooms
As part of our „aggregate plan‟, we have always
explored and diversified in our existing retail set-up, for
living up to customers expectations is the key to our
success. The thirty Grand Stores showrooms, designed
exquisitely are characteristic choices of privileged
shopping. All our showrooms have been recognized by
the Department of Economic Development, Dubai and
complimented
with
distinguished
Dubai
Service
Excellence Award.
 Grand Stores –Abu Dhabi Mall, Abu Dhabi
 Grand Stores –Samsonite BL, Abu Dhabi Mall, Abu
Dhabi
 Grand Stores –Marina Mall, Abu Dhabi
 Grand Stores –Khalidiya , Abu Dhabi
 Grand Stores –Al Ain Mall, Al Ain
 Grand Stores –Bur Juman Centre, Dubai
 Grand Stores –Samsonite, Bur Juman, Dubai
 Grand Stores –Digital, Bur Juman Centre, Dubai
 Grand Stores –Al Maktoum, Dubai
 Grand Stores –Digital, DFC, Dubai
 Grand Stores –Samsonite BL, DFC, Dubai
 Grand Stores –Digital 1, Dubai Mall, Dubai
 Grand Stores –Digital 2, Dubai Mall, Dubai
 Grand Stores –Samsonite, Dubai Mall, Dubai
 Grand Stores –Digital, Dubai Marina Mall, Dubai
 Grand Stores –Digital, Deira City Center, Dubai
 Grand Stores –Samsonite, Deira City Center, Dubai
 Grand Stores –Digital, Ibn Batutta Mall, Dubai
 Grand Stores–Samsonite, Ibn Batutta Mall, Dubai
 Grand Stores –Digital, Mall of Emirates, Dubai
 Grand Stores –Home, Mall of Emirates, Dubai
 Grand Stores –Samsonite, Mall of Emirates, Dubai
 Grand Stores –Outlet Mall, Dubai
 Grand Stores –Samsonite, Outlet Mall, Dubai
 Grand Stores-Digital, Mirdif City Center
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 Grand Stores-Samsonite, Mirdif City Center
 Image Arts
–Garhoud, Dubai
 Image Arts
–Dubai Mall, Dubai
 Grand Stores –Digital, Mega Mall, Sharjah
 Grand Stores –Samsonite, Mega Mall, Sharjah
 Grand Stores – Digital, Dalma Mall, Abu Dhabi
 Grand Stores – Samsonite, Dalma Mall, Abu Dhabi
All Grand Stores showrooms are examples of beautiful
interior decoration, maintaining an identity of it‟s own
among the class of elite shopping alternatives. Our
showrooms aim to make shopping a pleasure to be
experienced, rather than a routine to be undergone. The
changing shopping concepts of a dynamic multinational
population in the U.A.E, made us to advance ourselves
to major shopping malls of the country. Most of our
showrooms are located at popular shopping malls that
have turned to be the most strategic business spots in
different emirates.
Decoration Cell
The exacting demands and the very high standards of
merchandising that our brands require, have resulted in
our setting up a team of art professionals. This cell is
geared to provide support during the high profile fairs
that are a regular feature now, in addition to the
regular design and display requirements of various
brands, to maintain the corporate identity and synergy
in our showrooms and dealer showrooms.
Sales Personnel
Our sales representatives, all proficient and adept in
their own right, work under the supervision of their
Brand Managers or Supervisors and are based in both
locations. Those in Dubai cover the Dubai, Sharjah and
Northern Emirates and the team in Abu Dhabi, takes
care of Abu Dhabi and Al Ain market.
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Marketing Dept
A team of MBAs led by a Marketing Manager and
Marketing Director provides the marketing support to
the various brands that the company manages in
addition to the corporate business marketing efforts.
The Marketing Department monitors market trends,
competitor
currents
activities
and
and
provides
international
customized
marketing
advertising,
promotion and publicity support to the organization.
Grand Stores prides in excellent media relations and PR
with
various
government
&
non-government
organizations.
Human Resource
The Grand Stores family is an assemblage of
Dept & Training
manpower from various nationalities. Constant efforts
are made in upgrading the technical and behavioral
skills of the personnel through in-house and external
training programs.
A broad spectrum of topics are covered at these training
programs,
management
for the different levels of the staff and
from
Customer
Service
&
Sales
Techniques, Effective Selling Skills, Internal &
External Customer Satisfaction, Time Management, to
Managerial skills. Specific training programs on
products and features are being given to the dealer‟s
staff, with rejuvenating topics covered periodically.
These much acclaimed training programs contribute
directly to not only the productivity levels but gives us a
very strong competitive advantage.
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IT Dept
Grand Stores has a completely computerized set up. The
head office (Dubai), branch office (Abu Dhabi) the
distribution centers and all the showrooms are
connected via WAN (Wide Area Network). These
offices have Intranet facility and are helping the
organization move towards an efficient paperless office.
The company has Internet connectivity and its own web
site, www.grandstoresuae.com
Reports
We have a system where by the following reports are
regularly made, to keep our principals up-dated on the
developments and progress made by the brands. All
necessary statistics are sent depending on their
requirements. A list of them would be as under:
Conclusion

Sales & Stock Reports – Monthly

Competitor’s Price Comparision – Half Yearly

Advertising Expenses Statement – Quarterly

Copies of Published Adverts – Regularly

Copies of Editorial Coverage – Regularly

Any other required specific reports
Grand Stores has continuously striven to maintain
systems and professionalism to match the exacting
standards of our principals.
We carry on the tradition
of an endless pursuit of excellence from one decade to
another reaffirming a total commitment to our
principals and to our customers. It could all be summed
up as, when „quality‟ is an obsession and efficient
organizational backing an imperative, we feel ours is
undoubtedly the right way to trade. For „you‟ be it our
Principal or Customer, a professional service is always
assured. In the light of excellence, for Grand Stores
“We are what we repeatedly do, excellence then, is
not an act but a habit”
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LIST OF MAJOR AGENCIES OF
GRAND STORES
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PHOTOGRAPHY & IT DEPARTMENT
The Photography & IT Department prides in its brands which are renowned
the world over.
Fuji Photo Film Co.Ltd., Japan
Film paper, chemicals, conventional and digital
minilabs, digital cameras, Recording Media products
and Computer Storage Media products; X-Ray Films,
Medical Equipments and Electornic Imaging Products
Nikon Corporation, Japan
Full range of digital cameras (professional & amateur),
Lenses, Binoculars and accessories
Sigma Corporation, Japan
Camera Lenses,Filters & Flashes
Lexar, U.S.A
Flash Memory Cards, USB Portable Drives,Card
Readers and Connectivity solutions
Epson, Japan
Printers, LCD Projectors and Consumables
MSI, Taiwan
Laptops, Desktop Computers and A
ccessories
Toshiba,Germany
Camcorders, Hard Disk Drive, Digital Photo Frames
Mamiya Camera Co.Ltd., Japan
Professional Cameras & Lenses
Leaf Aptus, Belgium
Medium format Digital backs
Fuji Hunt, NV, Belgium
Photographic Chemicals & Photographic Accessories
Benro, China
Camera Tripods
Kaiser Fototechnik, GMBH, Germany
Photographic Accessories
Aiptek, Taiwan
Digital Frames, LCD Projectors & Camcoders
Hahnel, China
Chargers, Batteries and Photographic accessories
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Tamrac, U.S.A
Camera Cases
Manhattan, Taiwan
Computer accessories
Metz, Germany
Amateur & Professional Flashes, accessories
Inter Fit Photographic Ltd, UK
Studio Flashes and Accessories
Note: The full line of photographic & IT requirements is met through some other agencies
too.
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PERFUMES & COSMETICS DEPARTMENT
Grand Stores probably has one of the finest Perfumes & Cosmetics collections
under one roof. We have striven to bring to our discerning clientele some of
the finest brands in the world.
Chanel, France - Perfumes & Cosmetics
Givenchy, France - Perfumes & Cosmetics
Paco Rabanne, France - Perfumery Products
Nina Ricci, France – Perfumery Products
Azzaro, France - Perfumery Products
Rochas, France – Perfumery Products
John Galliano, France – Perfumery Products
Ducati, France – Perfumery Products
Maxmara, France – Perfumery Products
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LUGGAGE DEPARTMENT
The Luggage Department carries brands that are true leaders in the travel
industry.
Samsonite Black Label
A wide range of High-End( PremiumQuality)Luggage
& Travel Accessories. Luggage that delivers
indiviuality and supreme experience of luxury with
wide range.
Samsonite Classic
Complete range of hard and soft Luggage, Computer
Cases,Business Cases,Mobile Office Case,Back Packs,
Wallets,Ladies Bags and Travel accessories.
American Tourister by Samsonite
Complete range of hard and soft Luggage.
Contemporary design and innovative range of Luggage
to suit the need of all categories.
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THE LINEN, HOUSEHOLD AND DINNERWARE DEPARTMENT
This department brings together a comprehensive range of the finest names in
Bed, Bath, Table linen and Bath Accessories and a wide collection of premium
Dinnerware brands for domestic and institutional use.
LINEN &
:
HOUSEHOLD
Thomaston Mills Inc., U.S.A.
Bed-sheet sets, Comforters, Pillows, Complete
Bed Esembles,Towels and Bathrobes
Centa Star, Germany
Luxury Duvet & Pillows
Christy, UK
Luxury Towels
Gummo Italia s.r.l., Italy
Vacuum packed healthcare pillows
Grund, Czech Republic
Luxury Bath Sets
Marzotto and Figli, Italy
Luxury Cashmere and Lambs Wool Blankets
Svad Dondi , Italy
Luxury Bed & Bath Linen
Cottimaryanne, Italy
Luxury Bed & Bath Linen
Curt Bauer, Germany
Luxury Bed & Table Linen
Somma, Italy
Luxury Bed & Bath Linen
Walden burger, Germany
Duvets & Pillows
Cinelli ,Italy
Duvets & Pillows
Mirabello,Italy
Luxury Bed & Bath Linen
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DINNERWARE :
Franz Porcelain
Gift items
Greggio, Italy
Silverware
Seltmann Weiden, Germany
Porcelain
Crystal de Paris, France
Crystalware, Glassware
Becchetti Giacomo Spa, Italy
Stainless Steel Flatware/Holloware/Accessories
Bonvida, Germany
Dinnerware
BMF C Koch, Germany
Flask
Sezzatini Firenze, Italy
Home Décor
Dalper, Portugal
Stainless Steel Flatware
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GIFTS & WATCHES DEPARTMENT
This department has a wide selection of elegant gifts for any occasion from
international and local suppliers.
WATCHES
:
Claude Bernard, Switzerland
Cover, Switzerland
JPS, Switzerland
Rodania, France
Lorenz, Switzerland
Atlantic, Switzerland
Cerrutti, Swiss
Seiko, Swiss
Raymond Weil, Swiss
Pierre Cardin, Swiss
Paco Rabbane, Swiss
Rochas , Swiss
Ramanson, Swiss
Bernard Florentin, France
WRITING
:
INSTRUMENTS
Diplomat, Germany
Aurora, Italy
Sheaffer, USA
Bernard Florentin, France
FASHION
JEWELLERY
:
Dorlan, France
Crislu , Canada
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SILVERWARE
: Liliane Austin, Italy
Gold Line, Italy
PORCELAIN
:
Design Sophie Villepigue, France
WALLETS &
HAND BAGS
:
Gianfranco Ferre, Italy
Miguel Bellido, Spain
Olympo, Spain
Lancaster, France
Longchamp, Italy
Bernard Florentin, France
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GRAND STORES
Head Office
P.O.Box: 2144
Al Garhoud – Saleh Bin Lahej Building
Dubai, United Arab Emirates
Tel No
: +971 4 2823700
Fax No
: +971 4 2828382
E-Mail
: bareed@grandstores.ae
Branch Office
P.O.Box: 425
Khalidiya Street, Buqbai Building
Abu Dhabi, United Arab Emirates
Tel No: +971 2 6312100
Fax No: +971 2 6312231
E-Mail : grandsau@grandstores.ae
Web Site : www.grandstoresuae.com
Company Showroom
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COMPANY SHOWROOMS
Abu Dhabi
Khalidiya Street
Tel No : +9712 6312100
Marina Mall
Tel No:+9712 6817817
Central Souq GS Digital
Tel No:+9712 6278617
Abu Dhabi Mall
Tel No : +971 2 6451115
Abu Dhabi Mall, Samsonite BL
Tel No : +971 2 6456465
Dalma Mall GS Digital
Tel No :+971 2 5503061
Dalma Mall Samsonite
Al Ain
Al Ain Mall
Tel No: +971 3 7515551
Tel No :+971 2 5506473
Dubai
Burjuman Center
Tel No : +971 4 3523641
Maktoum Street
Tel No: +971 4 2213700
Burjuman Centre, Samsonite
Tel No : +971 4 3517041
Deira City Centre, Digital
Tel No: +971 4 2943070
Burjuman Centre, Digital
Tel No : +971 4 3523641
Deira City Centre, Samsonite
Tel No: +971 4 2943510
Ibn Battuta Mall
Tel No: +971 4 3685353
Dubai Festival City, Digital
Tel No: +971 4 2329389
Dubai Festival City, Samsonite BL
Tel No: +971 4 2326302
Dubai Outlet Mall
Tel No: +971 4 4264922
Mall of Emirates, Digital
Tel No: +971 4 3414555
Dubai Outlet Mall, Samsonite
Tel No: +971 4 4264919
Mall of Emirates, Home
Tel No: +971 4 3414411
Mall of Emirates, Samsonite
Tel No: +971 4 3233710
Image Arts - Garhoud
Tel No: +971 4 2868010
Image Arts - Dubai Mall
Tel No: +971 4 3398610
Dubai Mall, Digital 1
Tel No: +971 4 3398614
Mirdif City Centre, Digital
Tel No: +971 4 2843055
Mirdif City Centre, Samsonite
Tel No: 0097 4 2843610
Dubai Mall, Digital 2
Tel No: +971 4 3398915
Dubai Mall, Samsonite
Tel No: +971 4 3398690
Dubai Marina Mall, Digital
Tel No: +971 4 4342540
Sharjah
Mega Mall, Digital
Tel No : +971 4 5746341
Mega Mall, Samsonite
Tel No: +971 4 5746341
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