SPORT & SOCIETY The Summer Olympics through the lens of social science www.bl.uk/sportandsociety Sports Industry Information Guide INTRODUCTION Information on the business of sport will be found in a wide range of sources held by or subscribed to by the British Library. This guide highlights those sources which have a specific focus on the sports industry, most of which are available in the library’s Business and Intellectual Property Centre. However a search of the library’s catalogues and a trawl of websites will reveal many other sources which cover specific aspects of the industry. In particular, information sources on the leisure, tourism, retailing, food and drinks industries will all contain material of relevance. CONTENTS TRADE AND MARKET DATA ............................................................................. 1 NEW PRODUCT DEVELOPMENT & TECHNICAL INNOVATION ....................... 2 NAVIGATING THE WEB ..................................................................................... 2 ACADEMIC RESEARCH ACTIVITY ..................................................................... 3 SPORTS INDUSTRY INFORMATION SOURCES AT THE BRITISH LIBRARY ........ 3 MARKET RESEARCH REPORTS .......................................................................... 4 TRADE PRESS AND DIRECTORIES ..................................................................... 6 TRADE AND MARKET DATA The trade press, publications from trade associations and the websites of organisations active in the industry are likely to be the most up to date sources of intelligence for the sector. They are published or updated frequently, address an informed audience and will reflect the current interests, activities and concerns of that audience. Websites and publications produced by official and quasi official bodies may also be useful sources of statistics and other data. “Off the shelf” market and industry research reports such as those listed below (whether found in hard copy format or through an online database) are very useful introductions to the sector. They provide a convenient package of data and useful “bites” of information. When extracting and using information from such reports it is sensible to note the sources from which their data is drawn and its currency, as more up to date information may be available from the original source. Page 1 of 7 Sport and Society: the Summer Olympics through the lens of social science NEW PRODUCT DEVELOPMENT & TECHNICAL INNOVATION Patent, design and trade mark searches are a rich source of commercial intelligence for the sports industry. It is possible to monitor the patent and design protection applications filed by companies and individuals and be alerted to innovations in the sector as soon as the information enters the public domain. It is also possible to identify innovative companies and individuals in the industry by running regular searches looking for new patent applications for particular types of sport related products (swimwear, training shoes, tennis racquets, magic eyes etc.). The creation of a strong brand identity is a fundamental part of the product development process and is likely to include an application for trade mark protection. So keeping a regular watch on trade marks applied for by a particular company or on trademarks which are being filed to protect particular categories of sports product can also be a valuable source of commercial intelligence. Several databases which support this kind of intelligence gathering are available free of charge in the British Library’s Business and IP Centre. The IP information specialists in the Centre will offer help in building suitable search strategies and they run regular free workshops on these topics. NAVIGATING THE WEB Intute is a free online service providing a gateway to the best web resources for education and research. Each resource is evaluated and categorised by subject specialists based at UK universities. As part of its remit, Intute provides a gateway to resources in Sport and Leisure Practice [http://www.intute.ac.uk/socialsciences/sport] and this includes the economics of sport and leisure and statistics in sport and leisure. The target audience is students, staff and researchers in higher and further education but it is an excellent starting point for anyone researching the industry via the world wide web. A small number of useful websites are also listed below. Department of Culture Media and Sport (DCMS) http://www.dcms.gov.uk DCMS has responsibility for government policy on sport, including sports broadcasting. The reference library on this site lists all departmental publications including outputs from Taking Part, the national survey of engagement and non-engagement in culture, leisure and sport. Sport England www.sportengland.org Sport England is responsible for the distribution of Lottery Funds to sport in the UK. The research area of their site gives access to a range of useful information such as trends Sports Industry Information Guide Page 2 of 7 Sport and Society: the Summer Olympics through the lens of social science analysis and participation statistics. There is also the opportunity to sign up for the Sport England Research eBulletin Britsport weekly http://www.sportbusiness.com/britsport_reg Weekly e-zine focused specifically on the UK sports sector. Sign up via the Sportbusiness website Sportindustry.biz www.sportindustry.biz News website which focuses on business issues behind sport Sports Industries Federation (SIF) http://www.sportsdata.co.uk/ A UK federation of 28 associations and groups involved in sports retailing, manufacturing and management. The site provides news and features and links to specific associations, including Fitness Products Association, Independent Sports Retailers Association, Golf Facilities Trade Association, and Sports and Fitness Equipment Association. Sporting Goods Manufacturers Association (SGMA) www.sgma.com SGMA International is a trade association of manufacturers and marketers of sports apparel, athletic footwear, licensed products, fitness, sporting goods. The site gives details of market surveys available from SGMI and there is a searchable product database. Although global in coverage, there is an American bias. ACADEMIC RESEARCH ACTIVITY The Sports Industry Research Centre (SIRC) [http://www.shu.ac.uk/research/sirc] at Sheffield Hallam University offers research and consultancy services in the field. SIRC produces two reports “Sports Market Forecasts” and “Leisure Forecasts” annually, which provide intelligence on market trends. Both titles are held at the British Library and are listed under Market Reseach Reports below. The Birkbeck Sport Business Centre [http://www.sportbusinesscentre.com/] provides research consultancy in the business of sport and in September 2008 started to publish a series of research papers. From 2009 there are plans for the centre to publish a series of case study papers which are intended for a broad sports business sector audience. SPORTS INDUSTRY INFORMATION SOURCES AT THE BRITISH LIBRARY The Business and IP Centre reading room is the focus for the British Library’s collections of business and intellectual property information sources. Visitors to the Centre have access to hard copy market research reports, trade and business journals and trade Sports Industry Information Guide Page 3 of 7 Sport and Society: the Summer Olympics through the lens of social science directories. They can also identify and order up material held in the library’s closed access stores. Whilst in the Centre users are able search a wide range of online databases which give access to product, company and market intelligence and which are a rich source of data on the sports industry. A full listing [http://www.bl.uk/eresources/business/cdbusin.html] of these databases is available. MARKET RESEARCH REPORTS Recent hard copy market reports on the sports industry available in the Business and IP Centre are listed below. Reports on subjects such as retailing, nutrition, lifestyles and leisure activities held in the Centre also contain useful data and can be identified from the Business Information Catalogue [http://www.bl.uk/catalogues/business]. The catalogue will also give details of the most recent acquisitions. The shelfmark for each report is given beneath the title. Advanced Sports sponsorship strategies. SportBusiness Group, 2006 (B) Mkt 338.47796 Bus Asia: Opportunities in the Business of Sport. SportBusiness Group, 2007 (B) Mkt 338.47796095 Bus Analyses opportunities in the Asian sports market. Provides regional and country profiles and looks at major sporting events, TV rights, consumer attitudes and the popularity of different sports. Brand & Sport Licensing Source Book. Max Publishing Limited, 2008 (B) Mkt 658.827094105 Bus Examines how brand and sport licensing is expanding and explains how retailers and manufacturers are able to take advantage of the enormous potential of brands and sports licensed material. European TV & Sports Rights. TV Sports Markets, 2008 (B) Mkt 381.45791456579094 Bus Analyses the key broadcasters in 20 of Europe’s biggest TV markets and details the major TV sports rights deals in each country. The Future of Sports Marketing. SportBusiness Group, 2006 (B) Mkt 796.0698 Bus Examines different media such as TV, internet and mobile technologies and their roles in sports sponsorship, licensing and merchandising. Includes case studies. Mobile sport, leisure & information content: opportunities and markets. Juniper 2006 (B) Mkt 381.142 Bus Maximising Revenue from Ticketing and CRM. SportBusiness Group, 2007 (B) Mkt 338.47796 Bus Sports Industry Information Guide Page 4 of 7 Sport and Society: the Summer Olympics through the lens of social science Provides analysis of global ticket sales volumes and values. Also examines issues such as marketing, setting optimum prices and customer relationship management. Includes case studies. Sponsorship. Mintel, 2006 (B) Mkt 659 Bus Overview of the sponsorship market in the United Kingdom including market size, consumer attitudes as well as sections looking at sponsorship by specific sports. SportBusiness in Numbers. SportBusiness Group, 2007 (B) Mkt 338.47796 Bus Global report covering sponsorship, broadcasting rights, TV viewing figures, sports participation statistics and features profiles of top sporting leagues and events. Sporting Activities in the Great Outdoors. Mintel, 2006 (B) Mkt 338.477960941 Bus Analyses the market for outdoor sporting activities such as hiking and mountaineering. Profiles major brands of outdoor clothing and equipment. Includes detailed consumer analysis and forecasts to 2010. Sports Clothing & Footwear. Key Note, 2007 (B) Mkt 338.476870941 Bus Covers UK market size, sectors, industry background and outside suppliers to the industry, competitor analysis, buying behaviour, with forecasts to 2004. Includes profiles of five market leaders. Sports Equipment. Key Note, 2007 (B) Mkt 338.47688760941 Bus Comprehensive analysis of the sports equipment market in the UK. Includes market definition, market size, SWOT analysis, company profiles and forecasts to 2011. Sports Equipment Industry: Business Ratio Report. Key Note, 2008 (B) Mkt 338.4368876094105 Bus Comprehensive report on the industry. Contains industry overview, company profiles, performance league tables and industry profile. Sports Market. Key Note, 2008 (B) Mkt 338.47796094105 Bus Covers UK market size, industry background, competitor analysis and buying behaviour with forecasts to 2010. Includes PEST analysis. Sports Market Forecasts 2008-2012. Sport Industry Research Centre, 2008 (B) Mkt 338.47796094105 Bus Provides both short-term and long-term forecasts for individual sports markets as well as looking at general trends in sport. Sports Industry Information Guide Page 5 of 7 Sport and Society: the Summer Olympics through the lens of social science Sports Sponsorship. Key Note, 2007 (B) Mkt 338.47996069 Bus Report covers market definition, market size, current market issues, global market, industry background, buying behaviour, competitor analysis and company profiles. UK Sports retail 2008. Verdict, 2008 (B) Mkt 338.47796 Bus Women in Sport: strategies for commercial development. SportBusiness Group, 2008 (B) Mkt 338.47796082 Bus TRADE PRESS AND DIRECTORIES A selection of hard copy journals and directories on the sports industry held by the British Library is listed below. The library holds many other trade directories and journals on specific sports and on related sectors of such as clothing and nutrition which can be identified through the Business Information Catalogue [http://www.bl.uk/catalogues/ business] The British Library shelfmark for each journal or directory is given beneath the title. Britsport 09. SportBusiness Group, 2009 (B) Dir 796.02941 Bus Directory of contact information for suppliers in the UK. Includes listings and contact information for TV sports production and sports branding companies, suppliers of equipment for all forms of sports and a wide range of other service providers to the sports industry. SGB UK. Datateam Publishing Ltd (P) AK 83 – E(19) Bus Monthly news magazine for the UK sports goods trade, including product news and more in-depth features. Published for the UK Sports Industries Federation. SGB Outdoors. Datateam Publishing Ltd (P) AK76 – E(93) Bus News magazine for the UK outdoor sports goods trade published monthly. Includes product news and more in-depth features. Sport Business. SportBusiness Group Ltd ZK.9.d.1230 Monthly magazine for managers, promoters and sports executives. SportBusinessTV. SportBusiness Group Ltd (P) RT 083 – E(10) Sports Industry Information Guide Page 6 of 7 Sport and Society: the Summer Olympics through the lens of social science Magazine covering news, analysis and market data for the sports broadcasting industry, including cable and satellite TV. Published monthly Sporting Goods Business: UK Guide to the Trade. Datateam Publishing Limited, 200?? (B) Dir 338.476887 Bus Directory of manufacturers and distributors with classified listings of equipment. Includes an index of brand names and their suppliers. Sports Insight. Maze Media Ltd (P) 381.4568876 –E(1) Bus Official publication of the Sports and Play Associations. Published monthly, it contains news and features on sports apparel and equipment and related topics. Sports Management. Leisure Media Company Ltd ZK.9.b.13874 Monthly magazine published for the Sports & Play Contractors Association. Contains news and new product information for managers of sports facilities, including swimming pools, stadia, golf courses, athletic tracks, etc. The sports source book: a UK directory of sport. Coachwise Ltd., 2007 YK.2008.a.12672 Listing of contact details for key sports organisations and associations in the United Kingdom. TV sports markets TV Sports Markets Ltd. Newspapers 1016 [1997] Fortnightly Sports Industry Information Guide Page 7 of 7