U. S. A.
GUESS?, EUROPE
GUESS BY MARCIANO PRESENTS THE S/S 2011 COLLECTIONS
AT AN EXCLUSIVE COCKTAIL IN ITS LYON BOUTIQUE
GUESS By Marciano held a special event on May 12th at its store in Lyon to present the recently opened boutique
and the brand’s S/S 2011 collections. VIPs, press and special guests were treated to a champagne cocktail and
music from DJ Sara Costa. Those attending included Nathalie Royer, Lynn Tentorini, Thierry Vitoz (Université
Lyon III), Marie-Hélène Bali (ESmod) et Dalil Merad (DComMédia) and other important guess Beautiful models
showcased the trendy and elegant women’s and men’s apparel from the SS 2011 ranges, accessorized with
footwear, handbags, watches and jewelry.
GUESS by Marciano is the runway-inspired line from fashion giant GUESS. It’s a highly sophisticated and sexy
collection created for contemporary, trendy men and women. GUESS by Marciano has always targeted highfashion design, quality tailoring and precise attention to detail using only the very best of materials and fabrics to
create its luxurious styles. Its mission is to translate passion and elegance into each collection that is deeply
rooted in offering countless different concepts and inspirations.
World-famous for its advertising campaigns, GUESS dedicates stunning advertising campaigns to the GUESS by
Marciano collections signed by the creative direction of Paul Marciano, CEO of GUESS?,INC.
GUESS by Marciano has also developed a retail strategy aimed at giving the brand more visibility. In 2003 the
first two GUESS by Marciano flagship stores were opened in Bologna and Rome, soon followed by other
openings throughout Europe. Currently there are more than 40 GUESS by Marciano stores.
Each GUESS by Marciano store is positioned in an exclusive location and is a modern vision with elements of
glass, wood and steel blended with custom-created shades of pearl grey, metal and white, and pops of strong
fluorescent design pieces to make a statement. The space is decorated with essential furniture, consisting of
elegant tables, sofas and back-lit transparent shelves, with dramatic back-drop panels. Lighting is an important
element that makes the atmosphere even more charming and comfortable resulting in an atmosphere of luxury
and indulgence. For more information visit www.guessbymarciano.it.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS
designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the
GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed
throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store
GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to
shopping online, you can find more information about GUESS at www.guess.com. GUESS is also on Facebook
http://www.facebook.com/GUESS
U. S. A.
GUESS?, EUROPE