SJA
Scott John Anderson
3816 Porter St. NW, Apt. D400 Washington, DC 20016
T: 202-657-4785 E: scottjohnanderson@gmail.com
Objective
Experience
Experienced digital professional skilled in developing content strategies, crafting digital
communications plans, managing interdisciplinary teams, and leading high-profile technology
initiatives that require cross-organizational coordination.
Georgetown University
Digital Initiatives Manager
2014-Present
Lead digital strategist for the university. I work with colleagues across the organization to create digital
strategies for Georgetown’s schools, departments and divisions.
• • • Created digital content strategies for georgetown.edu websites that are visited over 1.4 million
times each month
Implemented a web analytics framework that covers over 450 university websites
Lead cross-departmental working groups to improve digital communications in the areas of
admissions, financial aid, academic programs, human resources, student living, and student
health care
Director of Web Communications
2009-2014
Managed the university’s lead website, www.georgetown.edu, which is visited over 460,000 times each
month, and managed two web producers and the university’s videographer
• • • • • Lead the re-launch of the university’s top tier website and managed the relationship with
Happy Cog, the Philadelphia firm engaged to redesign the website
Launched the university’s live webcasting channel, which has been viewed nearly 340,000
times since its establishment in 2012
Produced webcasts of major speakers, including President Barack Obama, former President
Bill Clinton, and then Secretary of State Hillary Clinton
Developed the university’s multi-platform streaming video service, which has served nearly
135,000 videos over the last year
Established the university’s first email newsletter service
CNN.com
Senior Political Producer
Washington, DC
2006-2009
Wrote and produced the lead stories for the world’s leading news website, which often received nearly
1 million views each day.
• • • • Grew traffic to CNN.com’s politics section to 40 million pageviews per week
Worked with broadcast colleagues to integrate television and web content
Oversaw the 2006 midterm elections coverage for the site
Launch the CNN Political Ticker, the CNN’s first political blog.
SJA
Political Producer
Atlanta, GA
2005-2006
Contributed to award-winning coverage of Hurricane Katrina and its aftermath, oversaw coverage of
confirmation hearings for Justices Roberts and Alito and participated in the planning of the 2007 site
redesign.
Washingtonpost.com
Producer
Arlington, VA
2003-2005
Produced news for the nation, international and political news and edited the homepage for The
Washington Post website.
• • • Lead the development of the washingtonpost.com election results system, which was viewed
over 1 million times during the 2004 election night
Contributed original content to the website’s 2004 presidential election coverage
Executed the re-launch of Nation, Politics and World news sections
McNeil/Lehrer Productions
Technologist
Arlington, VA
1996-2001
Produced news content, created HTML templates and developed web applications for the website of
The NewsHour with Jim Lehrer.
• • • • Developed first interactive television application for PBS
Coordinated content strategy with PBS and member stations
Implemented first mobile news website for PBS
Contributed to development of The NewsHour's digital content strategies
Madison Newspapers, Inc.
Web Producer
Madison, WI
1995-1996
Launched Madison.com, the website of The Wisconsin State Journal and The Capital Times.
• • • Education
Developed HTML templates
Produced original online news content
Managed relationship with server vendor
Georgetown University
Master of Business Administration
Ranked 3rd in my class and inducted into Beta Gamma Sigma for academic excellence
Master of Arts
Communication, Culture and Technology
Thesis on the evolving structure of the pharmaceutical industry granted distinction
University of Wisconsin-Madison
Bachelor of Science with Honors
Journalism and Zoology
Honors completed in both majors
2015
2003
1996
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SJA
Skills
Technical Skills
Digital strategy, strategic communications, content management systems, information architecture, web
production, web analytics, webcasting, streaming video, interactive television, news writing, breaking
news, and political news
Web Development: HTML, CSS, JavaScript, PHP
Content Management Systems: Drupal, FatWire, WordPress, Brightcove
Digital Analytics: Google Analytics, Tableau, Spark
Digital Content Production: Photoshop, Illustrator, Fireworks, Acrobat, InDesign, Quark
Video and Webcast Production: Final Cut, Premiere, Wirecast, uStream
Business Applications: Word, Excel, PowerPoint, Google Apps, Google Drive, Box
Awards
Beta Gamma Sigma
2015
Inducted into the international honor society for collegiate schools of business for placing in the top 10%
of my MBA class.
The Ralph O. Nafziger Award
2006
Granted by the University of Wisconsin-Madison School of Journalism and Mass Communication for
distinguished achievement within 10 years of graduation.
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