Motorola PartnerEmpower TM Program Profitable Growth. Unlimited Opportunity. Motorola PartnerEmpower™ Program Grow your business with a results-focused channel program that brings together our technology and your expertise to meet market needs. The ability to access and deliver information in any location—on the retail floor, in the warehouse, at the scene of an accident, in the classroom and beyond—has become essential in today’s world. With organizations eager for solutions that help them boost productivity, streamline processes and improve operations, the opportunities in the mobility and communications markets have never been greater. The Motorola PartnerEmpower Program is designed to help you take advantage of these opportunities. PartnerEmpower is a comprehensive partner program encompassing Motorola Enterprise Mobility Solutions’ government, public safety and enterprise channels, providing: business growth through access to top-ranked mobility and communications products designed for key sectors; resources and tools that help you drive sales in your target markets; insights that enable you to move nimbly into emerging markets; and the backing of a vendor that highly values the channel. While the PartnerEmpower Program is the foundation for how we go to market together with our channel partners, it also represents a way of doing business. Recognizing the important role our channel partners play in delivering our products to customers around the world, we’ve built a channel program that empowers you to succeed through: • Three distinct program tracks – Wireless Network Solutions, Radio and Mobility – that support your focus on different Motorola product areas and provide you with access to core program benefits • Specialization opportunities that enable you to distinguish yourself in the marketplace and earn access to additional program benefits • A consistent, predictable framework that makes it easy for you to do business with Motorola • Recognition for your accomplishments and for your commitment to your Motorola relationship WNS Radio Mobility PartnerEmpower Tracks PartnerEmpower’s three tracks enable you to align your business focus with Motorola’s comprehensive product portfolio. 1 BROCHURE: Motorola PartnerEmpowerTM Program: Profitable Growth. Unlimited Opportunity. The PartnerEmpower Difference Driven by four key tenets, the PartnerEmpower Program provides you with a path for selling, marketing and supporting customers more effectively, gaining a competitive edge, and building your mobility and communications business. GROWTH EXPERTISE Driving channel partner growth and profitability Rewarding channel partner expertise and specialization • A rich set of program benefits supports you throughout the sales cycle, increases the effectiveness of your marketing, enhances your customer support, and improves and accelerates solution development • Our focus on our channel partners’ bottom line drives the creation of benefits, promotions and initiatives that improve partner profitability • Collaboration with other channel partners in our global channel ecosystem facilitates the development and delivery of the end-to-end solutions today’s customers demand • A special tier of benefits recognizes your specialization and investments in key product areas, markets and technologies • World-class training and certification provides your sales and technical team with the additional skills needed to address customer requirements and provide increasingly complex solutions DIFFERENTIATION VALUE Helping you stand apart in the marketplace Providing a return on investment • PartnerEmpower Specialist or Elite Specialist designation distinguishes you from competitors • Promotion of your specialization aligns you with targeted opportunities and leads and enables you to make more successful connections with other channel partners • Motorola’s legacy of innovation, quality and product leadership strengthens your credibility with customers • A tiered program design rewards those channel partners who grow their relationship with Motorola and achieve higher levels within the program • ROI-driven benefits helps channel partners generate revenue, cut costs, accelerate sales and go to market more effectively • Select product access protects channel partner investment in their Motorola relationship, as only PartnerEmpower members can resell the vast majority of Motorola enterprise mobility offerings Partner with Motorola Today Make the most of today’s mobility and communications growth opportunities. Discover how the Motorola PartnerEmpower Program can help you generate demand, deliver more successful, comprehensive solutions, and build a strong base of satisfied customers. Visit www.motorola.com/partnerempower to learn more. 2 BROCHURE: Motorola PartnerEmpowerTM Program: Profitable Growth. Unlimited Opportunity. www.motorola.com Part number BRO-PTNR-EMPOWER. Printed in USA 03/10. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. ©2010 Motorola, Inc. All rights reserved. For system, product or services availability and specific information within your country, please contact your local Motorola office or Business Partner. Specifications are subject to change without notice. 3 BROCHURE: Motorola PartnerEmpowerTM Program: Profitable Growth. Unlimited Opportunity.