Success Story Hong Kong Education City Adobe® Flash® Professional and Flash Media Server help Hong Kong’s top education portal promote quality education and IT culture with improved interactivity and creativity Hong Kong Education City www.hkedcity.net Industry Education Challenges • Improve interactivity and content engagement • Support multimedia content • Improve usefulness of the online learning environment for all stakeholders • Foster an appreciation for technology in education and promote its use Solution • Online Portal • Interactive content development HKEdCity uses Adobe Flash Professional and Flash Media Server to provide a rich, interactive eLearning experience. Results • Provides rich-media online content for students, teachers, and parents • Offers ongoing multimedia content presentations • Enabled broader distribution and increased participation rates • Provided comprehensive, easy-to-use UI Systems At A Glance • Adobe Flash Professional • Adobe Flash Media Server Preparing students for future success Hong Kong Education City (HKEdCity) is the city’s leading, one-stop online education portal serving students, teachers, and parents of more than 1,200 local schools. HKEdCity’s portal plays a significant role in providing quality education to Hong Kong’s youth by improving the methods by which students and teachers interact and engage with information. HKEdCity wanted to create a visually rich experience for users that would educate and inform while also helping them become more technology savvy and better prepare students for jobs in tomorrow’s knowledge-based economy. To achieve this goal, HKEdCity selected Adobe Flash technology to achieve quicker development of compelling graphics and platform-independent content to improve the quality and creativity of its eLearning site. Using Adobe Flash Professional and Flash Media Server software to create and extend rich media content delivery for its interactive education portal and online resources centre that caters to students, teachers, and parents, HKEdCity developed web-based projects for primary and secondary school students and teachers to help successfully integrate IT into the learning environment. Creating a technology driven learning environment Developing a more interactive and engaging portal for its users was a critical goal for HKEdCity. Students in particular need stimulating and fun content to make web-based learning most effective. HKEdCity needed to greatly enhance the momentum behind the use of IT in education and further embed the need for IT skills training in the minds of students and teachers alike. Engaging learning experiences are the foundation of a great education. With Flash Professional, HKEdCity’s creative professionals can design and author interactive content rich with video, graphics, and animation for a truly unique, engaging website environment. Flash Professional provides an advanced authoring environment for creating interactive websites, digital experiences, and mobile content. The interactivity of Flash technology can cultivate a digital learning environment for HKEdCity where students love to learn, teachers are inspired to innovate, and parents are encouraged to participate. Improved design, engaging animations, and better interactivity Adobe Flash Professional helped HKEdCity integrate its digital learning experience and teach skills that motivate students and teachers towards a life-long love of learning and appreciation of technology. The enhanced web portal also provides an effective platform for enabling additional teaching tools like fully converged communication applications and mobile learning. Using Adobe Flash Professional and Flash Media Servier, HKEdCity is providing students, teachers, and parents with stimulating and fun content to make web-based learning most effective. Much of HKEdCity’s Small Campus Project was built and developed with Flash technology. Flash Media Server is used for its English Campus - TV News Project, which allows students to access local English news clips with interactive exercises and quizzes. “Adobe Flash Professional and Flash Media Server give us the highly flexible and user-friendly web technology that is aiding us to fully utilize our creativity in developing an interactive education portal for the school students and teachers in Hong Kong.” Jacqueline Cheng Ming Fung, CEO, HKEdCity For More Information www.adobe.com/products/flash/ More than 80% of the web content for HKEdCity’s Small Campus Project was built and developed with Flash technology, allowing for more flexibility and interactivity with animation and design. HKEdCity also used Flash Media Server to develop its English Campus - TV News Project, which allows students to access local English news clips with interactive exercises and quizzes. English learning is made fun as video recording on the server enables rich media communication applications and live audio/video capture. All that is required for the user is the free Adobe Flash Player. “We are dedicated to promoting quality education and an IT culture by incorporating information, resources, communities, and services,” says Jacqueline Cheng Ming Fung, CEO of HKEdCity. “Adobe Flash Professional and Flash Media Server give us highly flexible and user-friendly web technology. This aids us in fully utilizing our creativity to develop an interactive education portal for the school students and teachers in Hong Kong.” Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com Adobe, the Adobe logo, and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2008 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 95010356 01/08 R