THISMASTERSUBSCRIPTIONAGREEMENTANDTHEORDERFORM(DEFINEDBELOW)GOVERNTHEUSAGE
OFTHEGSHIFTSUITEOFTOOLS.
BYEXECUTINGTHEORDERFORMTHATREFERENCESTHISAGREEMENTYOUAGREETOTHESEADDITIONAL
TERMSANDCONDITIONSOFTHEAGREEMENT.IFYOUARESIGNINGUPFORTHESERVICESONBEHALFOF
ACOMPANY,YOUREPRESENTTHATYOUAREDULYAUTHORIZEDTOREPRESENTTHECOMPANYAND
ACCEPTTHETERMSANDCONDITIONSOFTHEAGREEMENTONBEHALFOFTHECOMPANY.IFYOUDONOT
HAVESUCHAUTHORITY,ORIFYOUDONOTAGREEWITHTHESETERMSANDCONDITIONS,YOUMUSTNOT
ACCEPTTHISAGREEMENTANDMAYNOTUSETHESERVICES.
1. Definitions.
“Agreement”meansthisgShiftMasterSubscriptionAgreementandtheassociatedgShift-issued
OrderForm.
“Customer”meanstheentitytowhichgShifthasissuedtheOrderFormandwhichsuchentityhas
timelyaccepted.
“CustomerSourceData”meansthespecifickeywords,keywordgroups,pages,backlinks,
competitors,andanyotherinformationdefinedbyCustomerforinputintogShiftormade
availablebyCustomertogShift,providedsuchinformationisnotavailabletogShift
independentlyofitsrelationshipwithCustomer.CustomerSourceDatadoesnotincludes
informationavailableontheopenInternetorlicensedbygShiftfromthirdparties.
“EffectiveDate”meanstheissuedateoftheOrderForm,providedsuchOrderFormisaccepted
andreturnedtogShiftbyCustomerpriortotheofferexpirationdatestatedontheOrderForm(or
withinfifteen(15)calendardaysifnoexpirationdateisstated).
“Fees”meansthefeespayabletogShiftasspecifiedintheapplicableOrderForm.
“InitialTerm”meanstheperiodbeginningontheEffectiveDateandendingattheendoftheinitial
commitmentperiodspecifiedintheOrderForm.
“OrderForm”meansthegShift-issuedorderformprovidedtoCustomerwhichliststhepurchased
Services,pricingandanyrelatedterms.
“RenewalTerm”meanstheoneyearperiodbeginningaftertheendoftheInitialTermoraprior
renewaltermandendingoneyearlater.
“Services”meansthegShift-providedservicesreferencedintheapplicableOrderFormwhichhave
beenpurchasedandpaidforbyCustomer.
“BetaServices”meansanyservicesthatarenotgenerallyavailabletocustomers.
“ThirdParty”meansanypersonorentitythatisnotyouoranyofyourAffiliates,orgShiftoranyof
gShift’sAffiliates.
“Term”meansInitialTermandoneormoresuccessiveRenewalTerms,untilthisAgreementis
terminatedasprovidedherein.
“Website”–awebsiteisallcontentassociatedwithasinglehostname.Forexample,
www.nba.comisonesitewhichwouldincludewww.nba.com/players,www.nba.com/teams,etc;
blog.nba.comwouldbeaseparate‘website’.Websitelimitsareappliedtoclient,compe00veand
externalsites.
“Keyword”–akeywordiscountedmonthlypersearchengineindex.Forexample,rankdata
collectedfor‘blackshoes’inGoogle.com,YouTube,Yahoo.ca,Google.caandGoogle.caO\awais
countedas5keywordsagainstkeywordlimits
“SiteAudit”–acrawlandtechnical/structuralanalysisofaselectwebsite.Atotalpageauditlimit
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permonthiscalculatedbymuliplyingsiteauditspermonthlimitby400pages.
“kontextURL”–isashortened,trackableURLtomeasureengagementwithandperformanceof
on-siteoroff-sitecontent.kontextURLlimitsareofnetnewkontextURL’screatedinamonth.
2.AccesstoSoftware.gShiftwillprovideyouwithinformationtoaccesstheSoftware(“Access
Information”)viaelectronictransmission.Youareresponsibleformaintainingtheconfidentialityofthe
AccessInformationandforallactivityconductedunderyourAccessInformation.Youmaynotdiscloseor
transferyourAccessInformationtoanyotherpersonorentity(includingtoyourAffiliates(asdefined
below))orotherwiseprovideanyotherpersonorentitywithaccesstoanypartoftheSoftwarethat
requiresuseoftheAccessInformation(except,ifyouareaCompany,youmayprovideaccesstoyour
employees,officersandotherrepresentatives).YoumustnotifygShiftimmediatelyifyoubecomeaware
thatanyonehasobtainedyourAccessInformationwithoutauthorization.
3.Subscriptions.UnlessotherwiseprovidedintheapplicableOrderForm,(a)Accesstosoftwareis
purchasedassubscriptions,(b)subscriptionsmaybeaddedduringasubscriptiontermatthesamepricing
astheunderlyingsubscriptionpricing,proratedfortheportionofthatsubscriptiontermremainingatthe
timethesubscriptionsareadded,and(c)anyaddedsubscriptionswillterminateonthesamedateasthe
underlyingsubscriptions.
4.UsageLimits.ServicesandContentaresubjecttousagelimits,including,forexample,thequantities
specifiedinOrderForms.IfYouexceedacontractualusagelimit,WemayworkwithYoutoseektoreduce
Yourusagesothatitconformstothatlimit.If,notwithstandingOurefforts,Youareunableorunwillingto
abidebyacontractualusagelimit,YouwillbeinvoicedfortheincrementalvolumesatgShiftlistpricesuntil
anaddonorderformisexecuted.
5.Renewal,Term&Termination.(a)UnlessearlierterminatedasprovidedintheAgreement,uponthe
expirationoftheInitialTermthisAgreementshallbeautomaticallyrenewedforoneormoresuccessive
RenewalTermsunlessanewOrderFormissignedspecifyinganewtermoreitherpartynotifiestheother
partyofnon-renewalinwritingatleastthirty(30)dayspriortotheexpirationoftheInitialTerm,renewals
maybesubjecttoamaximum7%priceincrease.(b)Ifeitherpartybreachesamaterialtermorconditionof
thisAgreement,theotherpartymayterminate(atitsdiscretion)thisAgreement,uponthirty(30)days’
priorwrittennoticetothebreachingpartyifsuchbreachisnotcuredwithinsuchperiod.gShiftmay
terminatethisAgreementimmediatelyuponwrittennoticetoCustomerintheeventofageneralshutdownoftheServices.ThisAgreementmaybeterminatedbygShiftforcauseimmediately(i)ifCustomer
ceasestodobusiness,orotherwiseterminatesitsbusinessoperations,or(ii)ifCustomershallseek
protectionunderanybankruptcy,receivership,trustdeed,creditorsarrangement,compositionor
comparableproceeding,orifanysuchproceedingisinstitutedagainstCustomer.Terminationisnotthe
soleremedyunderthisAgreementand,whetherornotterminationiseffected,exceptaslimitedinthis
Agreement,allotherremedieswillremainavailable.AllprovisionsofthisAgreementwhichbytheirnature
shouldsurviveterminationshallsurvivetermination,including,withoutlimitation,ownershipprovisions,
warrantydisclaimers,indemnityandlimitationsofliability.
6.FeesandInvoicing.TheCustomerwillpayallfeesspecifiedinOrderForms.CustomershallpaygShift
theFeesbychequeorCreditCardorwiretransferasapprovedbygShiftanddefinedinOrderForm.Fees
fortheInitialTermareasprovidedforintheOrderFormand,unlessotherwiseprovidedintheOrder
Form,ExceptasotherwisespecifiedhereinorinanOrderForm,(i)feesarebasedonServicesandContent
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purchasedandnotactualusage,(ii)paymentobligationsarenon-cancelableandfeespaidarenonrefundable,and(iii)quantitiespurchasedcannotbedecreasedduringtherelevantsubscriptionterm.All
amountsowingtogShiftunderthisAgreementareinU.S.Dollars.Withoutlimitinganyotherremediesto
gShift,amountspastduewillincurafinancechargeattherateof1.5%permonthoftheamountpastdue
orthemaximumamountpermittedbylaw,whicheverislower.
7.IntellectualProperty.ThisAgreementdoesnottransferfromgShifttoCustomeranygShiftorthirdparty
intellectualproperty-anycopyrights,trademarks,patents,tradesecrets,andotherintellectualpropertyor
proprietaryrightsarisingunderUnitedStatesand/orforeignlaws,statutes,treaties,conventions,orthe
like-andallright,titleandinterestinandtosuchpropertywillremain(asbetweentheparties)solelywith
gShift
8.DataCollection.TheUseracknowledgesthatgShiftLabs’productsand/orservicescollectmetricsthat
relatetotheperformanceanduseoftheuserswebsitesandsocialprofiles.PersonalInformationwillnot
beusedordisclosedforpurposesotherthanthoseforwhichitwascollected,exceptwiththeconsentof
theindividualorasrequiredbylaw.TheUserpermitsgShiftLabstoshareaggregatedanonymous
statisticaldatatoimproveitsserviceoffering,andtoimprovedataaccuracyacrossitsproductofferings.
9.Suggestions.gShiftshallownallright,titleandinterest,includingallrelatedintellectualpropertyrights,
inandtothegShiftServicesandenablingtechnologyandallsuggestions,ideas,enhancementrequests,
feedback,orrecommendationsbyyouoranyotherpartyrelatingtotheServices
10.ServiceLevelAgreement.gShiftwillusecommerciallyreasonableeffortstomaketheonlinePurchased
Servicesavailable24hoursaday,7daysaweek.Onaquarterlybasis,shouldtheactualavailabilityfall
below99%uptime,clientwillhavetherighttoterminatetheircontractwith30dayswrittennotice
11.kontextURLs.IfanykontextURLlinkisdeemedtogo‘viral’,whichisdefinedasanindividuallinkbeing
redirectedmorethan5Mtimesina24hrperiod,gShiftreservestherighttochargeamonthlyfeeof10%
ofmonthlykontextURLpricing,untilatimeatwhichtheindividuallinkredirectvolumefallsbelowtheviral
limit.
UponterminationofkontextURLsubscriptionwithgShift,CustomerwillretainallvanitykontextURLlinks
withnocharge.Aone-timefeeof10%ofannualkontextURLsubscriptionwillbechargedtoretainall
gShift.itdomainlinks.
12.BetaServices.Fromtimetotime,gShiftmayinvitetheCustomertotryBetaServicesatnocharge.
Customermayacceptordeclineanysuchtrialintheirsolediscretion.BetaServiceswillbeclearly
designatedasbeta,pilot,limitedrelease,developerpreview,non-production,evaluationorbya
descriptionofsimilarimport.BetaServicesareforevaluationpurposesandnotforproductionuse,arenot
considered“Services”underthisAgreement,arenotsupported,andmaybesubjecttoadditionalterms.
Unlessotherwisestated,anyBetaServicestrialperiodwillexpireupontheearlierofoneyearfromthetrial
startdateorthedatethataversionoftheBetaServicesbecomesgenerallyavailable.gShiftmay
discontinueBetaServicesatanytimeattheirsolediscretionandmaynevermakethemgenerallyavailable.
WewillhavenoliabilityforanyharmordamagearisingoutoforinconnectionwithaBetaService.
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13.Promotion.TheCustomeragreesthatgShiftmayuseCustomer’snameandlogoinconjunctionwitha
clientlist.Suchclientlistmightbeincludedincommercialproposals,onthegShiftwebsite,andin
marketingcollateral.
14.ThirdPartyWebsites.TheSoftwaremaycontainlinkstowebsitescontrolledbyThirdParties.Ifyou
accessThirdPartywebsitesfromtheSoftware,youdosoatyourownrisk.gShiftdoesnotendorseortake
responsibilityforthecontentonotherwebsitesortheavailabilityofotherwebsites,andyouagreethat
gShiftwillnotbeliableforanylossordamagethatyoumaysufferbyusingotherwebsites.Youare
responsibleforreadingandcomplyingwiththetermsofuseandprivacypoliciesthatgovernyouruseof
ThirdPartywebsites.
15.MutualIndemnification.
a.IndemnificationbygShift.gShiftshalldefendyouagainstanyclaim,demand,suitorproceedingmade
orbroughtagainstyoubyaThirdPartyallegingthatyouruseofthegShiftPlatformorgShiftIPas
permittedhereunderinfringesormisappropriatesthepatent,copyright,andtrademarkrightsofaThird
Party(a"ClaimAgainstYou"),andshallindemnifyyouforanydamages,attorneyfeesandcostsfinally
awardedagainstyouasaresultof,orforamountspaidbyyouunderacourt-approvedsettlementof,a
ClaimAgainstYou;providedthatyou(a)promptlygivegShiftwrittennoticeoftheClaimAgainstYou,(b)
givegShiftsolecontrolofthedefenseandsettlementoftheClaimAgainstYou(providedthatgShiftmay
notsettleordefendanyClaimAgainstYouunlessgShiftunconditionallyreleasesyouofallliability),and(c)
providegShiftwithallreasonableassistance,atgShifts’expense.IntheeventofaClaimAgainstYou,orif
gShiftreasonablybelievesthatthegShiftPlatformorgShiftIPmayinfringeormisappropriateaThird
Party’sIntellectualPropertyRights,gShiftmayinitsdiscretionandatnocosttoyou(i)modifythegShift
PlatformorgShiftIPsothattheynolongerinfringeormisappropriate,(ii)obtainalicenseforyour
continueduseofthegShiftPlatformorgShiftIPinaccordancewiththisAgreement,or(iii)terminateyour
righttousesuchgShiftPlatformorgShiftIPuponthirty(30)days’writtennoticeandrefundyouany
prepaidfeescoveringtheapplicableportionoftheremainderoftheOffertermaftertheeffectivedateof
termination.IfacourtordersyoutoceaseusingpartorallofthegShiftPlatformorgShiftIPinconnection
withaClaimAgainstYou,gShiftshalltaketheactionsdescribedinsubpart(i)or(ii)ofthepreceding
sentence,orifgShiftcannotaccomplish(i)or(ii)inacommerciallyreasonablemanner,gShiftshalltakethe
actionsdescribedinsubpart(iii)oftheprecedingsentence,allatnocosttoyou.
b.IndemnificationbyYou.YoushalldefendgShiftandgShifts’Affiliates,anditsandtheirrespective
officers,directors,employees,partners,shareholders,agents,licensorsandrepresentatives(“Indemnified
Parties”),againstanyclaim,demand,suitorproceedingmadeorbroughtagainstoneormoreIndemnified
PartiesbyaThirdPartyarisingfromorbasedonyourbreachofthisAgreement(a“ClaimAgainstUs”),and
shallindemnifytheIndemnifiedPartiesforanydamages,attorneyfeesandcostsfinallyawardedagainst
theIndemnifiedPartiesasaresultof,orforanyamountspaidbyanyIndemnifiedPartyunderacourtapprovedsettlementof,aClaimAgainstUs;providedthattheIndemnifiedParties(a)promptlygiveyou
writtennoticeoftheClaimAgainstUs,(b)giveyousolecontrolofthedefenseandsettlementoftheClaim
AgainstUs(providedthatyoumaynotsettleordefendanyClaimAgainstUsunlessyouunconditionally
releasetheIndemnifiedPartiesofallliability),and(c)providetoyouallreasonableassistance,atyour
expense.
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c.ExclusiveRemedy.This“MutualIndemnification”sectionstatestheindemnifyingparty’ssoleliabilityto,
andtheindemnifiedparty’sexclusiveremedyagainst,theotherpartyforanytypeofclaimdescribedin
thissection.
16.ConfidentialInformation.DuringthetermofthisAgreement,eachparty(a“DisclosingParty”)may
providetheotherparty(a“ReceivingParty”)withconfidentialand/orproprietarymaterialsand
information(“ConfidentialInformation”).TheCustomerSourceDataisconsideredCustomerConfidential
Information.gShift’sexistingorfutureproducts,technicalinformation,pricing,andcostsareconsidered
gShift’sConfidentialInformation.ThedatathatCustomerreceivesfromtheserviceistheresultofgShift’s
proprietarydataacquisition,processing,andanalysisandisalsoconsideredgShift’sConfidential
Information.ReceivingPartyshallmaintaintheconfidentialityoftheotherparty’sConfidentialInformation
andwillnotdisclosesuchinformationtoanythirdpartywithoutthepriorwrittenconsentofDisclosing
Party;providedthat,ReceivingPartymaydisclosesuchinformationtoathirdparty(thatisboundin
writingtoconfidentialityandnon-useobligationsatleastasprotectiveoftheDisclosingParty’s
ConfidentialInformationasthisAgreement)asnecessaryforReceivingPartytoexerciseitsrights
hereunder.ReceivingPartywillonlyusetheConfidentialInformationforthepurposescontemplated
hereunder.ReceivingPartywillreturntoDisclosingPartyordestroyallofDisclosingParty’sConfidential
InformationuponterminationofthisAgreement.TheobligationscontainedinthisSection12shallnot
applytoanyinformationwhichisgenerallyavailabletothepublic,orwhichtheDisclosingPartyhas
authorizedfornon-confidentialdisclosure.
17.Disclaimer.GSHIFTPROVIDESTHEGSHIFTSITEANDGSHIFTIPTOYOUONAN“ASIS”AND“AS
AVAILABLE”BASIS.EXCEPTTOTHEEXTENTEXPRESSLYSETFORTHINTHISAGREEMENT,GSHIFTDISCLAIMS
ALLWARRANTIESOFANYKINDWITHRESPECTTOTHEGSHIFTSITEANDGSHIFTIP,EITHEREXPRESSOR
IMPLIED,INCLUDINGWARRANTIESOFMERCHANTABILITY,NON-INFRINGEMENT,ANDFITNESSFORA
PARTICULARPURPOSE.
18.LimitationofLiability.NEITHERPARTYTOTHISAGREEMENTNORITSAFFILIATES,NORITSORTHEIR
RESPECTIVEOFFICERS,DIRECTORS,EMPLOYEES,PARTNERS,SHAREHOLDERS,AGENTS,LICENSORS,
REPRESENTATIVES,SUCCESSORSORASSIGNS,WILLHAVEANYLIABILITYORRESPONSIBILITYTOTHEOTHER
PARTYFORANYINDIRECT,INCIDENTAL,SPECIAL,PUNITIVEORCONSEQUENTIALDAMAGESARISINGOUT
OFTHISAGREEMENTAND/ORYOURUSEOFORINABILITYTOUSETHEGSHIFTSITEORGSHIFTIP,EVENIF
ADVISEDOFTHEPOSSIBILITYOFTHOSEDAMAGES.EACHPARTY’STOTALLIABILITYTOTHEOTHERFORANY
CLAIMARISINGFROMORRELATINGTOTHISAGREEMENTORYOURUSEOFTHEGSHIFTSITEORGSHIFTIP
WILLNOTEXCEEDTHEAMOUNTTHATYOUPAIDTOGSHIFTFORUSEOFTHEGSHIFTSITEORGSHIFTIPIN
THETWELVE(12)MONTH-PERIODPRECEDINGTHEDATEONWHICHTHECLAIMARISES.
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