Band Aid Concept Examples

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Concept Tes+ng Feb/March 2013 “Shield” Concepts Second Skin Nothing heals like a mother’s love but I can’t always be there, so it’s important to give my daughter the best care when she needs it. BAND-­‐AID® Brand Second Skin applies an ac<ve healing patch that keeps the wound comfortably protected long aGer you put it on. BAND-­‐AID® Brand Second Skin strips work in two ways: 1) apply what looks and feels like a regular bandage to the wound to stop the bleeding and protect it from dirt and germs. 2) remove this outer bandage and a small dissolvable ultra-­‐thin patch stays behind on your skin to keep your wound sealed. MagicShield I want to give my child the kind of protec+on he needs to let him keep exploring his world. BAND-­‐AID® Brand MagicShield keeps your child’s cuts and scrapes clean and protected from the moment you apply it. And it lasts for days as a second layer of protec<on against infec<on. BAND-­‐AID® Brand MagicShield provides two <ers of protec<on. It works like a normal bandage for the immediate hurt and adds a thin wrap of an<-­‐bacterial protec<on to help the wound heal cleanly, without infec<on. Second Skin I love it that my child s+ll believes in the magic power of her mother to make things beAer. New BAND-­‐AID® with Second Skin helps your child’s skin heal with a magical an<-­‐bacterial layer of protec<on. BAND-­‐AID® Brand with Second Skin has an invisible layer of an<-­‐bacterial protec<on to a regular bandage, providing an ultra thin natural barrier beMer healing. “Dracula” Concepts Clean Stop TECHNOLOGY It is important that my child not miss a beat, so I feel like a beAer mom when I can take away the pain fast and let him get back to the fun. BAND-­‐AID® Brand Bandages with Clean Stop fibers stop bleeding as soon as the bandage comes into contact with the wound. BAND-­‐AID® Brand Bandages now have Clean Stop fibers that instantly stop bleeding to create a clean wound healing environment. When my child is hur+ng, it is my job as a mom to provide the best possible care as soon as possible to help her heal. Surgicel® TECHNOLOGY BAND-­‐AID® Brand Bandages with Surgicel® use advanced medical technology to heal your child’s cuts and scrapes faster and cleaner. BAND-­‐AID® Brand Bandages now have professional grade Surgicel® fibers woven into the pad to heal wounds fast and create a safe bacteria-­‐free healing environment. Ac+-­‐-­‐Pad TECHNOLOGY Helping my child heal from life’s scrapes and bruises is a role I will always have in her life. BAND-­‐AID® Brand Bandages with Ac9-­‐Pad fibers protect your child’s wounds in a beMer more natural way. BAND-­‐AID® Brand Bandages with Ac9-­‐Pad natural fibers woven into the bandage provide natural protec<on against infec<on and shelters the wound in a clean healing environment. 
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