Sustainability Report 2011, Coca-Cola Deutschland (Germany)
Executive Summary
Executive Summary
About Coca-Cola: Worldwide and in Germany
International guidelines
The Coca-Cola Company based in Atlanta, USA is one
of the largest beverage companies in the world.
Every single day, 1.7 billion non-alcoholic beverages
made by The Coca-Cola Company are consumed in
over 200 countries worldwide. Coca-Cola celebrated
its 125th birthday in 2011. The Coca-Cola Company
has been present in Germany since 1929. Today,
Coca-Cola GmbH is responsible for national marketing, managing the Coca-Cola brands and other
central functions such as product and packaging
development. Coca-Cola Erfrischungsgetränke AG
is responsible for the bottling and distribution of
over 70 products covering a wide range of nonalcoholic beverages – from soft drinks, sugar-free
soft drinks, juices and cordials to juice spritzers, ice
teas, sport drinks, hot beverages, mineral water
and table water. With over 60 company sites in
seven distribution areas and over 10,000 employees,
Coca-Cola Erfrischungsgetränke AG meets the demand for Coca-Cola products throughout Germany.
·
“Live Positively!” – Sustainability as a part of the
business strategy
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·
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Membership of the United Nations
Global Compact
Supplier Guiding Principles
Code of Business Conduct
Workplace Rights Policy
Human Rights Statement
Partnerships and commitment to initiatives
(excerpt)
· World Wide Fund for Nature (WWF)
· “Refrigerants, Naturally!”
· German Olympic Sports Confederation
· Plattform Ernährung und Bewegung e.V.
· “Fair Company”
· Bündnis gegen Homophobie
Awards in 2011 (excerpt)
· Silver medal in DIE VERBRAUCHER INITIATIVE e.V.’s
“Sustainable Producer 2011” award
· “Top Employer 2011”, CRF Institute
· “Germany’s Top 100 Employers”, trendence
Graduate Barometer
Corporate social responsibility and sustainability
are integral parts of the Coca-Cola corporate business strategy. The company strives to grow in
harmony with social standards without having a
negative impact on the environment. Our aim is
to be one of the most sustainable producers of
fast-moving consumer goods. In our sustainability
strategy, “Live Positively!” (in German: “Lebe die
Zukunft!”), we have defined seven areas of activity,
in which we actively contribute to a more sustainable development: beverage benefits, water, climate
protection, packaging, workplace, active healthy living and community. Coca-Cola has set definitive
goals for each of these areas and adopted corresponding measures.
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Sustainability Report 2011, Coca-Cola Deutschland (Germany)
Executive Summary
Product responsibility
Focus of commitment
Key figures
2009
2010
2011
·
Sales volume development in %
-2.1
+1.5
+6.1
65.8
17.8
12.2
4.2
65.5
17.7
12.3
4.5
66.2
17.5
11.5
4.8
70.2
70.1
71.2
Key figures
2009
2010
2011
Water use ratio at CCE AG
production sites in
litres/litres of product
2.17
2.07
2.06
1,007,309
992,429
938,308
42.79
39.39
38.69
26.56
11.56
11.09
5.08
2.70
0.22
28.85
12.51
11.48
5.12
2.43
0.22
26.58
14.23
11.96
5.47
2.31
0.76
0.412
0.407
0.388
72.01
27.95
67.72
32.25
64.05
35.90
0.04
0.03
0.05
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·
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Wide-ranging portfolio of non-alcoholic beverages for all needs and lifestyles.
Transparent information on the nutritional
values of our products.
Highest possible standards of quality and safety.
Clear guidelines on responsible marketing
and sales.
Goals
·
·
Providing at least one zero-calorie or light
alternative and one water product per
270,000 customers by the end of 2013
(currently at 101,000).
Strict compliance with our guidelines concerning product information, responsible
marketing and sales.
Portfolio in %
· Soft drinks with sugar
· Sugar-free soft drinks
· Water
· Juices, juice spritzers,
sport drinks, ice teas,
energy drinks
Average number
of calories per 250ml
of all drinks
Environment
Focus of commitment
·
·
·
·
·
·
Key areas: water, climate protection and packaging.
Water- and energy-saving programmes in operations and logistics.
Extensive analysis of water quality, carbon footprint and packaging optimisation.
Environmental coordinators at all production sites.
Promotion of multiple-use bottles and crates.
Development of sustainable packaging concepts,
such as PlantBottle™.
Goals
·
·
·
·
·
·
·
Reduce ratio between water consumption
and production volume by 20 per cent compared
to 2004 values to under 2.0 litres per litre
of product by 2012.
Reduce energy requirements for newly
purchased refrigerators by 40 per cent compared
to refrigerators from 2000.
Equip existing refrigerators with energy-saving
systems ––> at least 60 per cent of all large
refrigerators should be equipped with an energysaving solution by 2013.
Phase out of fluorocarbon refrigerants by 2015
for all newly purchased devices.
Reduce energy consumption by 0.375 megajoules per litre of product in 2012.
Increase share of recycling material in nonrefillable PET bottles by 25 per cent.
Long term: Manufacture new nonrefillable PET
bottles made completely out of renewable
materials and recycled PET.
Total carbon footprint
in tonnes
Composition of total
carbon footprint in %
· Sales technology
(refrigerators, vending
machines, etc.)
· Packaging
· Sugar
· Production
· Concentrate
· Logistics
· Juices
Energy use ratio at
CCE AG production sites
in MJ per litre of product
Proportion of nonrefillable and refillable
packaging in %
· Refillable packaging
· Nonrefillable packaging
with deposit
· Nonrefillable packaging
without deposit
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Sustainability Report 2011, Coca-Cola Deutschland (Germany)
Executive Summary
Workplace
Focus of commitment
Key figures
·
·
·
·
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Total workforce
· CCE AG
· Coca-Cola GmbH
2009
2010
2011
11,613
163
11,268
162
11,775
169
–
–
22.8
44
24.1
48
187
187
211
133
114
114
Accident statistics for
CCE AG and Coca-Cola
GmbH
· Working days lost
· First-aid accidents
6,641
714
6,743
1,592
6,436
1,542
Focus of commitment
Key figures
2009
2010
2011
·
·
Commitment from
distribution areas and
main headquarters
· Total of all monetary
aid and aid in kind
in €
· Total hours of
community service
764,207
787,374
1,159,783
4,311
4,113
3,762
Workplace health and safety management.
Promotion of women in leadership roles.
Attractive training and trainee programmes.
Qualified further training of employees.
Employee pension and social security benefits.
Goals
·
·
To be among Germany’s most popular employers.
Reduce the number of accidents in the workplace per 200,000 working hours from 3.7 in 2011
to 2.9 in 2012.
Percentage of women in
top leadership positions
(from 2010)
· CCE AG
· Coca-Cola GmbH
CCE AG trainees
· Technical and industrial trainees
· Commercial trainees
Community
·
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Proactive relationships with local municipalities.
Social commitment for children and young
people.
Promotion of active healthy living through
physical exercise and sport programmes.
Corporate volunteering programmes.
Goals
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·
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Establish at least one programme in every
country which supports active healthy living
for consumers.
Use the communicative advantages of the brands
to contribute towards solving social challenges.
Organise an annual sustainability month
that gives employees time to commit to social
initiatives.
Mission Olympic
· Participants
· Number of physical
activities completed
· Media contacts
in millions
· Monetary media
value in million €
for areas of physical
exercise and sport
606,000 424,000
1,082,000 1,100,000
215,000
896,618
213
218
131
4.8
4.6
3.1
Contact partner and contact information
Uwe Kleinert
Head of Corporate Responsibility
and Sustainability
Coca-Cola GmbH
Friedrichstraße 68 | 10117 Berlin
phone: +49 (0)30/22606-9434
e-mail: ukleinert@coca-cola.com
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