Infotrak Harris Poll on
Patriotism
Love & Devotion for
Kenya
Prepared By Infotrak Research & Consulting
A global network member of Harris Interactive
Global, USA
P.O Box 23081,00100 GPO Nairobi
Manyani East Rd , Lavington
www.infotrakresesarch.com
Introduction
 Patriotism is defined as the love and devotion for one’s country
 Patriotism has been enlisted under Article 10 of the
Constitution of Kenya as one of the national values and
principles of governance binding all persons, state organs and
state officers
 February being the month of love and devotion, Infotrak
Research and Consulting conducted a nationwide opinion poll
to establish Kenyans’ patriotism ie love for their country
 The key areas assessed in the survey include;
o Love for the country
o How Kenyans, politicians & the two principals should demonstrate
patriotism for the country
o Leaders who demonstrate outstanding patriotism for the country
o Importance of patriotism in determining choice of leader in
forthcoming elections
Methodology
 The Patriotism poll was conducted and sponsored by Infotrak Research & Consulting between
5th and 8th February, 2012
 A sample of 2400 respondents was interviewed to represent the Kenyan adult population of
19,462,358 translating into a minimum margin of error of -/+ 2 at 95% degree of confidence.
The survey was conducted in all provinces of Kenya
 Using the 2009 Kenya Population & Housing Census as the sample frame, the sample was
designed using Population Proportionate to Size (PPS) and mainly entailed;
o Use of stratification, random and systematic sampling in drawing regions to be covered
o Ensuring further distribution by area, age and gender
o Using the district as the key administrative boundary
o Ensured that every person in the sampled area had a known chance of being selected
 Fieldwork was using face to face interviews
o

25% of the interviews were back checked for quality control purposes and data entered twice for
validation purposes
Data processing & analysis was carried using CS-Pro and SPSS 17.0
 The questions asked of respondents are highlighted for each graphic presentation
The Sample distribution
Region
Nairobi
11% (264)
County
District
Sample
Nairobi City
Nairobi East
99
88
57
20
96
104
68
68
120
72
47
60
102
150
96
Nairobi North
Nairobi West
Central
14% (336)
Coast
8% (192)
Eastern
15% (359)
North Eastern
4% (96)
Nyanza
14% (336)
Rift Valley
24% (577)
Western
10% (240)
Grand Total
Westlands
Nyeri
Nyeri South
Muranga
Kiambu
Muranga South
Kiambu East (Kiambaa)
Ruiru
Mombasa
Kilifi
Meru
Mombasa
Kilifi
Embu
Machakos
Garissa
Meru Central
Imenti South
Embu
Machakos
Garissa// IJara
Kisumu
Migori
Kisii
West Pokot
Kisumu East
Migori
Masaba
Uasin Gishu
Eldoret West
Nandi
Nandi North
Tinderet
Nakuru
Nakuru
Kajiado
Kericho
Kakamega County
West Pokot
Kajiado Central
Kericho
Kakamega Central
Mumias
Bungoma
Bungoma North
Busia County
Busia
Bunyala
164
100
72
48
122
44
20
178
48
117
54
65
51
57
13
2400
Key highlights
Whilst 59% of Kenyans rated themselves highly as very patriotic, none of those surveyed
considered our politicians as very patriotic
Seventy nine percent (79%) of the surveyed respondents were of the opinion that the
ordinary citizens love Kenya more than the politicians
Twenty one percent (21% )of Kenyans feel that the two coalition principals should
demonstrate their patriotism for Kenya by working together in unity for the sake of Kenyans
Eighteen percent (18 %) of Kenyans are of the opinion that our political leaders need to
demonstrate their patriotism for the country through promoting peace, love and unity
More than four in every ten Kenyans feel that their fellow countrymen/women should
demonstrate their patriotism for the country through promoting peace and unity
Majority of Kenyans would wish our current political leaders to address the high cost of
living
The Survey Findings
Patriotism among Kenyans…
Patriotism is defined as the love and devotion for one’s
country. February is the month of love and this year we
would like to understand your thoughts about patriotism.
Comparison ratings between ordinary Mwananchi &
Politicians on patriotism (devotion & love) for Kenya
 Asked to rate the patriotism of our politicians, none of the surveyed respondents
rated them as being very patriotic, with majority (52% ) rating them as nonpatriotic
 59% of Ordinary Wananchi indicated they are very patriotic for Kenya
Mwananchi
Politician
100%
80%
60%
48%
34%
40%
20%
59%
52%
7%
0%
0%
Not at all patriotic
Somewhat Patriotic
Very patriotic
Comparison ratings between ordinary mwananch & politicians on patriotism (devotion & love) for Kenya
n =2400
On a scale of 1 -3 where 1 is Not at all Patriotic, 2 is Somewhat Patriotic and 3 is Very Patriotic, how
would you rate your patriotism (devotion & love) for Kenya & that of Politician?
A comparative Analysis…
Comparing the ordinary citizen and our politicians, who in
your opinion loves Kenya more?
79% of Kenyans are of the opinion that ordinary
citizens love their country more than our politicians
 Only 6% of the surveyed respondents were of the opinion that our
politicians love Kenya more than the ordinary citizens, with 14% of the
respondents indicating that both the politicians and the ordinary
citizens love Kenya equally
The Wananchi love Kenya more than the politicians
The politicians love Kenya more than the Wananchi
Both the politicians and the Wananchi love Kenya equally.
100%
80%
81%
79%
80%
79%
78%
N =2400
60%
40%
20%
6%
15%
6%
13%
6%
14%
16%
14%
6%
6%
Rural
Aggregate
0%
Male
Female
Gender
Urban
Location
Comparing the ordinary Kenyan citizen and the politicians, who in your opinion loves Kenya more?
Demonstrating Patriotism….
How do you think the following categories of people should
demonstrate their patriotism (love and devotion) for Kenya?
Working together in harmony is the best way ordinary
citizens can demonstrate their patriotism for Kenya
Working together in harmony
27%
By living together in peace & unity
26%
Support the less fortunate especially in
this hard economic times
 Besides working
together in harmony
(27%), Kenyans should
also demonstrate their
patriotism for Kenya
by living together in
peace & unity
according to 26% of
the surveyed
respondents
11%
Strongly denouncing tribalism e.g.
through intermarriages
8%
Partcipating in elections while ensuring
the 'right' leaders are voted in
8%
Supporting the implementation of the
New Constitution
8%
Contributing to community projects
4%
Paying of taxes to ensure nation
building
4%
Support the protection and restoration
of natural resources i.e. our water…
3%
Fighting corruption
2%
Not participating in violence
2%
0%
20%
 A further 8% felt that
Kenyans should
demonstrate their
patriotism for Kenya
through denouncing
tribalism e.g.
encouraging
intermarriages
40%
60%
80%
100%
N =2387
In your opinion, how do you think the ordinary Kenyans should demonstrate their patriotism (love and
devotion) for Kenya?
Three in every ten Kenyans feel that our politicians should
demonstrate their patriotism for Kenya through promoting peace
& unity among Kenyans
 One in every four Kenyans feel that our politicians should demonstrate their
patriotism for Kenya by addressing unemployment especially amongst the youth
 A further 8% of the surveyed respondents indicated that our politicians should
demonstrate their patriotism for Kenya by paying taxes
40%
30%
In your opinion, how do you think our politicians should demonstrate their patriotism (love and
devotion) for Kenya?
30%
24%
20%
N =2389
17%
11%
10%
11%
8%
6%
0%
They should
Promote peace & They should
Support the
unity among show dedication implementation support the less
fortunate
Kenyans
in addressing
of the New
Kenyans
unemployment Constitution &
especially
its ideals
amongst the
youth
Fighting
corruption
They should pay They should fully
taxes
support
development
initiatives in
their electorates
& Kenya in
general
What we need to do to demonstrate patriotism…
Since February is the month dedicated to love, what is the one thing that
you think the two coalition Principals/ MP’s-Politicians/Fellow Kenyans
should do to demonstrate their patriotism for Kenya?
What the two coalition Principals need to do to demonstrate their
patriotism for Kenya
How the two principals should demonstrate their
patriotism
Incidence
Work together in unity for the sake of Kenyans
21%
Honour their promises to promote peace & reconciliation
19%
Resettle IDP's
16%
Set the date for the next general election to ensure Kenyans
are adequately prepared for the exercise
15%
Offer solutions to the high cost of living
13%
Address insecurity concerns in Kenya
8%
Create employment opportunities especially for the youth
3%
Promote economic growth
3%
Support & accelerate the implementation of the new
constitution
3%
Instill integrity in the government & Kenyans to ensure
eradication of corruption
2%
Enforce payment of taxes by politicians
1%
N =2400

Honouring of their promises of
promoting peace & reconciliation
was one of the main ways (19%)
through which the two coalition
Principals should demonstrate their
patriotism for Kenya

A further 16% of the surveyed
respondents felt that the two
coalition Principals should
demonstrate their patriotism for
Kenya by resettling the Internally
Displaced Persons (IDP’s)

Fifteen percent (15% )of Kenyans
would like the two coalition
Principals demonstrate their
patriotism by setting the election
date in time for the next general
elections.
Since February is the month dedicated to love,
what is the one thing that you think the two
coalition Principals should do to demonstrate
their patriotism for Kenya?1
What Members of Parliament need to do to demonstrate their
Patriotism for Kenya
Promote peace, love & unity amongst
Kenyans
18%
Work together in unity for the sake of
Kenyans
15%
Contribute in development projects
14%
Support the less fortunate Kenyans
12%
Fully support the resettlement of IDPs
11%
Embrace corruption eradication
activities
8%
Support implementation of the new
constitution
6%
Pay taxes
6%
Honour their promises to Kenyans
 About two in every
ten Kenyans (18%)
are of the opinion
that our Members
of Parliament
should
demonstrate their
patriotism for
Kenya through
promoting peace,
love and unity
among Kenyans
5%
Fight for Kenyans' rights
Since February is the month dedicated to love,
what is the one thing that you think Members
of Parliament/ Politicians should do to
demonstrate their patriotism for Kenya?
3%
Address the high cost of living
3%
Act as role models in the society
N =2400
2%
0%
10%
20%
30%
What Ordinary Citizens need to do to demonstrate their
patriotism for Kenya
 About four in every ten Kenyans feel that their fellow citizens should demonstrate their
patriotism for Kenya by promoting peace and unity e.g. through intermarriages,
organizing inter-community activities such as sport etc., while 24% of Kenyans think
their fellow citizens should demonstrate patriotism by embracing hard work.
 A further 5% of Kenyans feel that their fellow Kenyans should participate in the
forthcoming general elections and vote wisely as a way of demonstrating their patriotism
50%
43%
40%
Since February is the month dedicated to love, what is the one thing that you
think fellow Kenyans should do to demonstrate their patriotism for Kenya?
30%
24%
20%
13%
9%
10%
5%
4%
4%
Denounce
corruption
Support the
implementation
of the New
Constitution
1%
1%
Pay tax
Creation of
employment
opportunities
for needy
Kenyans
0%
Promote peace
& unity
N =2391
Embrace
Support the less Participate in Participate in
hardwork to privileged in the communal the forthcoming
ensure nation
election & vote
society
projects
building
wisely
Political Leaders who Kenyans feel have
demonstrated outstanding patriotism for Kenya…
In your opinion, which one political leader has demonstrated
outstanding patriotism for Kenya over the past year and why do
you say so?
The two coalition Principals came on top as the political
leaders whom Kenyans feel have demonstrated outstanding
patriotism for Kenya over the past one year
100%
80%
60%
27%
7%
6%
6%
5%
2%
2%
2%
1%
1%
1%
1%
1%
Kalonzo Musyoka
Peter Kenneth
Charity Ngilu
Mutula Kilonzo
Johnstone Muthama
Musalia Mudavadi
George Saitoti
Najib Balala
Kenneth Marende
John Michuki
Gideon Mbuvi ''Sonko"'
In your opinion, which one political leader has demonstrated outstanding
patriotism for Kenya over the past year?
Others
7%
William Ruto
13%
8%
Martha Karua
Raila Oding'a
0%
10%
Uhuru Kenyatta
20%
Mwai Kibaki
40%
n =1682
Patriotism vs Non-Patriotism…
In your opinion, what things have our political leaders done in the
recent past that are either;
Not at all Patriotic or Patriotic
Inaction over the high cost of living demonstrates non-patriotism on
the part of our politicians
Things politicians have done that are not
at all Patriotic in nature
Not seeking to address the high cost of living
Engaging in hate speech & dirty power struggle
Incidence
25%
23%
Things politicians have done that are Patriotic in nature
Promoting peace & unity
22%
Supported the passing &
implementation of a New Constitution
22%
Assisting the needy e.g. IDPs
17%
Inciting Kenyans to cause violence
15%
Selfishness & greediness like increasing of their
salaries
14%
Securing our borders i.e. deployment of
KDF to fight Al Shabaab
Not paying taxes
11%
Fighting corruption
5%
Supporting ICC suspects & ignoring post-election
victims
11%
Offering free education
4%
Engaging in corruption
Development of infrastructure
13%
8%
Working together for sake of Kenyans
4%
9%
Supporting conservation of
environment
3%
Giving false promises during campaigns
6%
Paying taxes
3%
Not supporting the full implementation of the
New Constitution & its ideals
4%
Creation of employment
3%
n =1377
Mismanagement of funds e.g. CDF
4%
Good management of CDF
3%
Supporting the ICC
2%
Supporting important bills like
Mututho bill
2%
In your opinion, what
things have our
political leaders done in
the recent past that are
Patriotic in nature:
Not passing crucial bills on time
2%
Considering legalizing prostitution
2%
Demolition of Kenyans' houses
1%
n =2202
Honouring our freedom fighters
1%
0%
10%
20%
30%
Does patriotism matter to Kenyans in determining their choice
of political leaders
 Patriotism for Kenya will be an important attribute (at 77%) to
majority of Kenyans in determining their choice of political leaders
in the forthcoming general elections
90%
77%
80%
70%
60%
50%
40%
31%
30%
20%
10%
0%
1%
2%
1%
3%
Score 1
Score 2
Score 3
Score 4
10%
Score 5
14%
12%
13%
14%
Score 6
Score 7
Score 8
Score 9
Score 10
on a scale of 1-10, where 1 is not at all important and 10 is very important, how would you rate the
importance of patriotism in determining your choice of political leaders in the forthcoming general elections?
Mean
Index
N =2400
Demographics
GENDER
Male, 49%
Female, 51%
Base 2400
AGE
35%
32%
30%
25%
23%
20%
15%
12%
12%
10%
10%
5%
5%
0%
18-20 Yrs
Base 2400
21-25 Yrs
26-30 Yrs
31-35 Yrs
36-40 Yrs
41- 45 Yrs
3%
3%
46-50 Yrs
51+ Yrs
EDUCATION LEVEL
50%
40%
40%
33%
30%
20%
14%
11%
10%
0%
Base 2400
1%
Primary
Secondary
College
University
Post graduate
LOCATION
Urban, 32%
Rural, 68%
Base 2400
About Infotrak
About Infotrak

Infotrak Research and Consulting (hereinafter referred to as Infotrak) is a highly reputed research company with
exceptional qualifications and extensive experience in high quality research. Infotrak’s technical strengths lie in its ability
to efficiently design and field social science surveys and impact evaluations of the highest quality and to manage survey,
administrative, and program data for research and evaluation purposes.

The company was founded and incorporated under the Laws of Kenya in 2004 following the vision of the founder to
provide the Pan African Market with suitable information solutions required to sustain the needs of the ever-growing
economies. Headquartered in Nairobi Kenya, Infotrak also has affiliate offices in Uganda, Tanzania, Nigeria and field
contacts in more than 12 other countries in Sub-Saharan Africa.

The Research and Consultancy firm, which is currently one of the fastest growing in the region, attributes its rapid growth
to not only innovation, high level of professionalism and dynamism, but also on the excellent caliber of personnel who
have been described by many as “Business Minds who specialize in research”. In 2007, Infotrak became a global network
affiliate of Harris Interactive USA, the 12th largest and fastest-growing market and social research firm in the world.

Infotrak has a long history in conducting research and has carried out similar projects for various clients. We have set a
worldwide standard in the efficient conduct of scientifically rigorous data collection efforts, which encompass the
development of survey instruments, the design of efficiently executable and scientifically valid samples, survey
administration and data acquisition, data processing, and analysis.

Today, Infotrak is one of the most authoritative pollsters in Kenya, providing political opinion polling under the Infotrak
Harris Poll flagship brand. In the recent constitutional referendum in Kenya, Infotrak was the only research firm which
accurately predicted the outcome of the referendum.

The company has retained both permanent and temporary employees to discharge its activities. The team is comprised of
highly motivated, talented and experienced professionals with academic competence in diverse fields. The team has
extensive and proven experience in both qualitative and quantitative research methodologies.