HÄAGEN-DAZS® ICE CREAM
PLEDGES TO HELP SAVE NATURE’S
UNSUNG HEROES
More than fifty percent of Americans are
unaware of the honey bee crisis and the
role honey bees play in the food supply
The food producer responsible
for one of every three bites the
average American eats is in crisis.
And more than half of Americans
are not even aware there is a
problem.1 Who is this mega
food producer? Meet the
humble honey bee.
Honey bees are responsible for pollinating
more than 100 different
crops, $15 billion worth
annually in the U.S., and
are a key factor in the
agricultural industry’s
ability to provide food
products to the rest of
the world. But honey
bees are dying at an
alarming rate. Over the last several winters, more than 25 percent
of the honey bee population in the
United States has vanished, many
under mysterious circumstances.
Early reports from beekeepers
show this phenomenon is continuing in 2008.
For Häagen-Dazs ice cream, the
reality of this threat has spurred
the superpremium ice cream maker to launch a national campaign
to protect these tiny unsung heroes. Everything from poor nutrition to invasive mites to Colony
Collapse Disorder (CCD)—a phenomenon where bees from a
colony abruptly desert the hive
and die—is affecting the bees. This
disappearance has scientists
stumped and has the potential to
affect many of our favorite nuts,
fruits and berries—key ingredients
in some of the most popular
Häagen-Dazs flavors. In fact, nearly 40 percent of Häagen-Dazs
all-natural ice cream flavors include ingredients dependent on
honey bees for pollination.
To discover and prevent what’s
killing our honey bees, the HäagenDazs brand is launching the
Häagen-Dazs loves Honey Bees™
campaign to fund sustainable pollination and CCD research at Pennsylvania State University and the
University of California, Davis.
“Häagen-Dazs ice cream is
made from the finest all-natural
ingredients, and the plight of the
honey bee could mean many of
the ingredients used in our top flavors, like Vanilla Swiss Almond
and Strawberry, would be difficult to source,” said HäagenDazs brand manager Josh
Gellert.
To further spotlight the issue, the Häagen-Dazs brand
is launching a new honey
bee-dedicated flavor in February 2008—Vanilla Honey
Bee. The brand is also tagging all of its honey bee-dependent flavors—from Häagen-Dazs Wild Berry frozen
yogurt to Caramelized Pear
and Toasted Pecan ice cream—
with a HD loves HB™ icon. A portion of the proceeds from the sale
of the new flavor and all HD loves
HB tagged flavors will be used to
fund the $250,000 donation to UC
Davis and Penn State.
One of several ways consumers
can help save our favorite pollinators is to support the Häagen-Dazs
loves Honey Bees program—a portion of the proceeds of the sale of
all bee-dependent flavors will go
toward helping the honey bees.
For more information about the
Häagen-Dazs brand and how it is
helping honey bees, go to
www.helpthehoneybees.com.
1According to a recent survey con-
ducted by Opinion Research Corporation on behalf of Häagen-Dazs.
About Häagen-Dazs
Crafted in 1961 by Reuben Mattus in his family’s dairy, HäagenDazs is the original superpremium ice cream. True to tradition,
we are committed to using only
the purest ingredients in crafting
the world’s finest ice cream.
Truly made like no other, today
Häagen-Dazs ice cream offers a
full range of products from ice
cream to sorbet, frozen yogurt and
frozen snacks in more than 65
flavors. Häagen-Dazs products are
available around the globe for ice
cream lovers to enjoy. ©HDIP, Inc.
Visit www.Haagen-Dazs.com