2016 Media Kit - Marble Distilling Company

advertisement
MEDIAKIT
PressContact:
MichelleMarlow
SpiritLiaison–PR&SpecialEvents
michelle@marbledistilling.com
970.948.1334
ConnieBaker
Founder/HeadDistiller
connie@marbledistilling.com
970.948.6844
SalesContact:
KeithMarlow
SpiritPusher–DirectorofMarketingandSales
keith@marbledistilling.com
970.379.3254
MarbleDistillingCo.&TheDistilleryInn
marbledistilling.com
970.963.7008
150MainStreet
Carbondale,Colorado81623
SocialMedia:
Facebook
MarbleDistilling
Google+
marbledistillingco
YouTube
marbledistillingco
Instagram
marbledistillingco
Twitter
@MarbleDistillin
Pinterest
MarbleDistillingCompany
FACTS:MARBLEDISTILLINGCOMPANY
•
•
•
•
•
•
•
•
•
•
•
MarbleDistillingCo.handcraft’ssmallbatchMarbleVodka,Gingercello,andMoonlight
EXpresso(andsoon-WhiskeyinBarrels)atitsMainStreetdistilleryintheheartof
Carbondale,Colorado’sCreativeDistrict.
MarbleDistillingCo.andTheDistilleryInnopenedinJune2015.
MarbleDistillingCo.andTheDistilleryInnisafamily&friends-owned&operatedcompany
foundedbyhusband&wife,Wm.CareyShanks&ConnieBakerandCarey’ssister,Dorian
DiPangrazio,whorelocatedfromtheBlueRidgeMountainsofNorthCarolinatoColoradoto
realizethedreamofbuildinganartisandistillery.
ThenameMarbleDistillingCo.wasinspiredbypioneersofnearbyMarble,Colo.,where
Connie&Careyliveandfirstbegandistillingin2011.
MarbleDistillingCompany’sFounderandLocalDistiller,ConnieBaker,attendedtheDryFly
DistillingInstituteinJanuary2011,afteryearsofanallurewithvodka,andspentthenext
fouryearsworkingwithCareytobuildanartisandistilleryonaplotoflandsheandfriend,
MichelleMarlow,hadbeensavingforsomethingspecial.
MDC’sPartners,Keith&MichelleMarlow,complimenttheteamasSpiritPusher(Directorof
Sales&Marketing)andSpiritLiaison(PR&Events)respectively.
MDCaspirestobeanexampleofasustainabledistilleryandhasdesignedandbuiltthefirst
awardwinningwaterenergy,reuseandrecyclingsystemforadistillery:Water&Energy
ThermalSystem-WETS(seestorystartersbelow).
MarbleVodkaisfilteredthroughcrushedYulemarblefromthefamousquarryjust26miles
uptheCrystalValleyinMarble,Colo.BoththeLincolnMemorialandtheTombofthe
UnknownSoldierwerebuiltwithYulemarblefromthesamequarry.
MDC’sdistillingequipmentis100%Americanmadewithallspiritsdistilledin“Hazel,”a
250-galloncustomVendomecopperpotstill,madeinLouisville,Kentucky.The500-gallon
strippingstillandtheopencypressformationtanks–anOldWorldapproachtowhiskey
fermentation--aremadebyConfederateStillsofAlabama.Themashtunanddistillery
tanksaremadeinColoradobyBennettForgeworksinRidgeway,Colo.Themashheat
exchangerismadebyTridentStillsofMaine.
MDCwholeheartedlyembracesthelocavoremovement.Inadditiontothelocalmarble
filtration,MarbleVodkaisdistilledfromnon-GMOColoradograins-softwhitewheatand
maltedbarley.Localroasters,BonfireCoffee,sourcesandroastsGuatemalanbeansfor
MoonlightEXpressoandallstillageisrecycledwithinthreemilesofthedistillery.Bourbon
barrelsforGingercelloReservearerecycledfromnearbyPeachStreetDistillersinPalisade,
Colo.andlocalvolunteerbottlingcrewsfillandhand-signeverybottleofspirit.
HandcraftedspiritsareavailableintheTastingRoomatMarbleDistillingCo.andatlocal
liquorstoresandrestaurants.Regionalandstatewidedistributiontofollow.
FACTS:TASTINGROOM
•
•
•
•
•
“Hazel,”aworking250-galloncustomVendomecopperpotstillisshowcasedinasteel
towerfrontingMainStreet,andcanbeseenthroughglassfromthetastingroom.
TheTastingRoomfeaturesaMarblebar,cutfromtwo9,000lbblocksminedfromtheYule
QuarryinMarble,Colo.andabarbackofbrickfromthehistoricstableoriginallyonthe
land.
Handcraftedcocktailscreatedbylocalmixologistsandsmallbitesfeaturingavarietyof
Coloradomeatsandcheeses.
Amembers-onlyBarrelClubloungehousespersonal“babybarrels”andprovidesspecial
offeringsinadditiontoaccesstotheBarrelClubloungeforsamplingmembers’whiskey
duringthetwo-plusyearagingprocess.
MDC’sentrypatiofeaturesamarblefireplacesurroundreplicatingtheMillSitewallsatthe
NationalHistoricSiteinMarblewithcouchestoloungeandrelaxwithcocktail.Theupstairs,
outdoor“Partio”overlooksMainStreetwithviewsofBasaltMountain.
Distillerytoursareavailablebyreservation(orwalk-inwhenoperationspermit).
SeasonalHours–checkwebsiteforcurrenthours.
•
•
FACTS:THEDISTILLERYINN
TheDistilleryInnistheonlyknowinntobehousedinaworkingdistillery–guestscan
“sleepabovethestills”.
• TheDistilleryInnisthefirstboutiquehoteltoopeninCarbondale,Colo.
• FeaturingfiveroomslocatedinthesamebuildingasMarbleDistillingCo.onMainStreetin
theheartofdowntownCarbondale,thedistilleryandinnarelocatedjust30minuteswestof
Aspen,onehourWestofVailandthreehourswestofDenverintheColoradoRockies.
• TheDistilleryInnprovidescontemporaryluxuryinanenvironmentally-friendly,
sustainablesetting,sophisticatedfinishes,high-qualityItalianlinens,organicColoradobath
amenitiesfromRanchOrganicsandOsmiaOrganicsandin-roomMDCspiritsamples.
• Allroomsfeatureking-sizedbeds,fireplaceandprivatefurnishedbalconywithviewsof
MountSopris.ThegardenlevelroomisADAcompatibleandfeaturesaprivate,glassenclosedcourtyardwithindoor/outdoorfireplace.
• Pet-friendlyaccommodationswithcustomDistilleryInnpetbed,foodandwaterbowlwith
floormat,pet-in-roomdoorsign,andaspecialtreat.
• Seasonalroomratesfrom$225.
FACTS:THESPIRITS
•
•
MarbleVodka:Madewithanoriginalblendofall-natural,non-GMO,Coloradograins.Soft
whitewheatandmaltedbarleyisdistilledfivetimesinanold-fashionedcopperpotstillto
ensurepurityandclarity.ItistheonlyvodkafilteredthroughcrushedYulemarblegivingit
asoft,creamynosewithasmooth,luxuriousfinishtocreateauniqueColoradovodka.
MSRP:$32.99–750ml
•
•
MoonlightEXpresso:AmoderntakeonanOldWorldrecipe,aswellasaBakerfamily
recipe.TheMoonlightEXpressoisa2015BronzeMedalWinnerattheNewYork
InternationalSpiritsCompetitionanda2016GoodFoodAwardWinner.Inspiredbythe
ItaliancraftsmenwhoworkedlonghoursintheMarblequarry,MoonlightEXpressoisa
complexdarkroastedcoffeeliqueurthatblendsthesweetnessofvanillabeanandnatural
canesugar.MDCiscollaboratingwithlocalCarbondaleroasters,BonfireCoffeeforatrue
localspirit.MSRP:$34.99–750ml
Gingercello:ThistributetospringtimeisamodernadaptationoftheItalianclassic.Fresh
cutgingerandthesweetestpartofthelemon–handzestedandlefttorest-createa
refreshingtaste.MSRP:$34.99–750ml
•
BourbonBarrelAgedGingercelloReserve:ThankyoutoourfriendsatPeachStreet
DistillersfortheopportunitytoageourGingercellointheirawardwinningBourbonbarrels
–creatingacomplexbarrelagedversionoftheclassicGingercello.Warmandspicyvs.the
lightandfruityoriginal,GingercelloReserveoffersthesophisticatedpalateathoughtful
repose.MSRP:$49.99–750ml
•
ColoradoWhiskey:MarbleDistillingCompanyhasbeenbarrelingColoradoWhiskeyfor
futurereleasesinceJune2015.Bothabourbonandtriticalewhiskeyareanxiouslyawaiting
release–whenready!
•
Oursmalldistillery/processallowscreativityonthedistillingfloor,andMDCwillbetaking
advantageofoursizeandlocalproducetocreatesomeintoxicatingflavorsonlyavailablein
ourtastingroom.Expecttoseeseasonaladditionstoourcocktailmenu.
STORYSTARTERS
1.MDC:PIONEERSOFSUSTAINABLEDISTILLING
MarbleDistillingCo.receivedseveralgrantsincludingaUSDARuralEnergygrantfor
$197,500,CORE(CommunityOfficeofResourceEfficiency)for$8,800engineering,$25,000Randy
UdallTRUEPioneerGrant,and$8,000CLEER(CleanEnergyEconomyfortheRegion)foritsone-ofa-kindWaterandEnergyThermalSystem(WETS).Thegrantsrecognizedtheinnovativewateruse
andrecyclingsystem,whichwillsaveanestimated125.1metrictonsofcarbon,comparedtoan
ASHRAEstandardbuilding,andmorethan4milliongallonsofwatereachyear.Theenergy
modelingestimatesazEPI(zeroperformanceindicator)scoreof6.98,comparedtoanASHRAE
standardof57.0.
HowitWorks:Ambienttemperaturewaterentersthecondensertocooldownthevapor
andturndistillatebacktoaliquidintheformofalcohol.Bymeansofthisprocessthewaterisnow
atatemperatureexceeding95degrees.Mostdistilleriesdischargethiswaterintothewastesystem.
MDCrecapturesthiswater,extractstheheatviaheat-exchangersandre-usesthecoolwateronce
againinthecondensingprocess.Thereclaimedheatisusedtoheatthebuildingandforprocess
systems.Two5,000gallonwatertanksstorethehotandcoldwaterusedfortheprocessingand
alsocoolthebuildinginlieuofatraditionalairconditioningsystem.Thesuper-insulatedtankscan
beseenfromthesouth-sideoftheMDCbuilding(red–hotandblue–cold).
Thesystemwasdesignedtobescalableandwillincreasesavingsasproductionincreasesat
MDC.MarbleDistillingCo.willsharetheproprietarydesignwithotherartisandistillingcompanies
whostrivetobeasenergyefficientaspossibleandthosewhopromotewaterstewardship.
Marble Distilling Co. was also awarded the 2015 Exceptional Implementation of
Sustainable Technologies award from the U.S. Green Building Council of Colorado.
2.FIRSTDISTILLERYTOUSEMARBLEFILTERING
MarbleVodkaisfilteredthroughcrushedYulemarble,fromnearbyMarble,Colo.Ahandmadefiltrationsystemcascadesvodkaoversmallpiecesofcrushedmarblefivetimesduringthe
distillationprocess.
3.THEDISTILLERYINN:FIRSTON-SITE/DISTILLERYLUXURYHOTELINTHEU.S.
TheDistilleryInnisthefirstknownboutiquehoteltobelocatedonthedistillerypremises.
GuestscanrelaxincontemporarymountainluxurywhileenjoyingdowntownCarbondalejust
outsidetheirdoor.Walktonearbyrestaurants,hopononeofthedistillery’stown-cruiserbikesto
seeCarbondalefromalocal’sperspective.TheDistilleryInnoffersconciergeservicesandthe
abilityforgueststoreservetheentirefacility(innanddistillery)forprivateorbusinessevents.
4.WHYISLINCOLNONOURLABELS?
“TheLincolnMemorialfeaturesYulemarblefromjustuptheroadinMarble,Coloradoand
wewantedtotieinthehistoryofthisareaonthelabel,”saysdistillerandfounderConnieBaker
(whoalsonotedthatwhileAbedidnotdrink,hedidholdajobasabartender).“Abewashonest,he
believedinhardworkandthosevaluesrepresentourcompanyandourproducts.”
OurhandcraftedspiritshonorPresidentLincolnandthepioneeringquarrymenwho
createdmonumentalworksofart…becauseweknowthatallspiritsarenotcreatedequal.
5.MOONLIGHTEXPRESSO–2016GOODFOODAWARDWINNER
Over800peoplegatheredtopaytributetothe176GoodFoodAwardWinnersof
2016.BythemajesticGoldenGateBridgeontheSanFranciscoBaynumerousfarmers,chefs,
journalists,andactivistsunitedtocelebratetheexceptionalfoodcraftersincludingluminariesAlice
Waters,NellNewmanandSlowFoodFounder,CarloPetrini.
MarbleDistillingCo.’sfamily-recipecoffeeliqueur,Moonlight EXpressowastheonly
Coloradospirittowina2016GoodFoodAward.“Whatanhonoritistobeincludedwiththis
amazinggroupofproducerswhofirstandforemostbelieveinquality,tasteandsustainability.
Manyofthepeoplewemethavespentyearsandyearsperfectingtheircrafttoahigherlevelforthe
goodofhumanity”,saysMDCFounder&HeadDistiller,ConnieBaker.
Download