Attracting over 40 million annual visitors,
Mall of America® is the #1 shopping destination
in the Minneapolis/St. Paul market for drawing shoppers with the highest household
income, as well as the #1 retail & entertainment destination in the country.
2009 highlights
Images courtesy of Eliza J & Hugo Boss
During a continued “challenging” economic environment,
Mall of America® continues to outperform the industry average:
Traffic Sales +3.4%
MOA ®
ICSC (average)
+1.5%
-8.5%
Total Mall Sales
$968 million
Sales per square foot
$625
public relations
$400 million
in free publicity
d i d yo u k n ow ?
• Mall of America sustained consecutive sales increases in 2009
and 2008 (+2%) during a severe economic downturn
• Total annual sales have increased $168 million over the past
five years, targeting the more profitable demographics (HHI
$250,000+ and $100,000+)
• MOA generates 40 million annual visitors and is the number
one tourist destination in the Midwest
• Over 700 million have visited Mall of America since its doors
opened in 1992
• MOA is the state’s most recognized landmark
• On any given day, MOA becomes Minnesota’s third largest
city in population
growing the
profitable
demographics
Image courtesy of Club Monaco
Mall of America ® is growing the upscale demographics faster than t h e m a r k e t .
• 78% of affluent shoppers choose Mall of America® to make their
luxury purchases
m i n n e a p o l i s / st . p a u l dma
• 52% of affluent women with HHI $250,000+ in Minneapolis/
St. Paul shop MOA®
• 49% of Minneapolis/St. Paul residents with HHI $100,000+
shop MOA
• 62% of Minneapolis and St. Paul metro shoppers consider
Mall of America to be their primary destination for
mall-oriented shopping
Average Household Income $75,460 (DMA)
$82,364 (MSA)
dma i n d e x
Twin Cities
USA MOA® Shoppers
3 months
• 42% of non-residents choose Mall of America as their primary
reason to visit the Twin Cities
HHI under $35,000
27%
28%
11%
$35,000-$49,999
14
18 9
• 92% of shoppers make a purchase at Mall of America
$50,000-$74,999
21
18 18
• Metro area shoppers make an average of 7.2 trips to Mall of
America over a three-month period of nearly 30 trips annually
$75,000-$99,999
16
15 16
$100,000+
22
21 46
• 95% of shoppers are aware of Mall of America advertising
• Mall of America is perceived as “better” to “much better” by the
majority of shoppers for having the newest stores, best special events,
best entertainment and the best mall to take children
• Mall of America continues to open new retail concepts,
often exclusive to the marketplace, targeting the most
profitable demographics
Source: FutureBrand Research
Sources: 2009 Gallup Syndicated Newspaper Study (Mpls. St. Paul),
Scarborough Research Corp 2009 MSP CBSA
south avenue
renovation
South Avenue @ Mall of America® will be transformed with
a multi-million dollar renovation creating a renewed upscale
environment. The refurbished avenue will include:
• Botticino marble
• Polished surfaces juxtaposed with matte finishes
• Rich palette of light beige, cream and taupe
• Opalescent silk ceiling panels
• Custom designed floor pattern
• Swarovski crystal chandeliers
• Contemporary furnishings
Mall of America has partnered with Gabellini Sheppard, a
multidisciplinary and interior design firm based in New York City,
to transform South Avenue into an upscale retail attraction.
Michael Gabellini received the National Design Award in Interior
Design from the Smithsonian Instituition’s Cooper-Hewitt
National Design Museum in 2006.
The firm has also won 18 awards from the American Institute of
Architects, the Progressive Architecture Award and multiple awards
from the Chicago Athenaeum Museum of Architecture & Design,
Architectural Record, I.D. magazine, the International Interior Design
Association and the Municipal Art Society of New York.
M a ll of America® continu es to open new retail, often exclusive to the m a r k e t p l a c e,
t a r geting the most profitable demographics.
abercrombie
Chanel Boutique @ Nordstrom
J. Crew
Solstice Sunglass Boutique
Abercrombie & Fitch
Chloe Boutique @ Nordstrom
Janie and Jack
Swarovski
American Apparel
Christian Audigier
Lacoste
American Girl
Club Monaco
L’Occitane
Tag Heuer Boutique
@ Bloomingdale’s
Ann Taylor
Coach
Lush
Apple
Columbia Sportswear Co.
MAC Cosmetics
Banana Republic
Monogram Collection
Crave Restaurant
Macy’s
crewcuts by J. Crew
Metropark
Francesca’s
Napa Valley Grille
Gilly Hicks Sydney
Nike Store
Gucci Boutique @ Nordstrom
Nordstrom
Hanna Andersson
Oakley
Harry & David
Papyrus
Hollister
Sephora
Bare Escentuals
Ben Bridge Jewelers
Best Buy
Bloomingdale’s
Bose
Burberry
Puma
Tiger Sushi
Tommy Bahama
True Religion Brand Jeans
Tumi
Urban Outfitters
White House | Black Market
Williams-Sonoma
YSL Boutique @ Nordstrom
opening 2010
Hugo Boss
Jo Malone Boutique @ Nordstrom
Betsey Johnson
Images courtesy of Hugo Boss, Jo Malone, Betsey Johnson, Microsoft, lululemon athletica & 77kids
co-tenancy
Microsoft
lululemon athletica
77kids
Retail Traffic & sales
Image courtesy of Tumi
2009 Traffic & Sales by Month
Traffic
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
ry
ua
Jan
br
Fe
ry
ua
h
arc
M
il
r
Ap
ay
M
e
n
Ju
y
l
Ju
t
us
g
Au
r
be
em
pt
Se
r
be
cto
O
r
be
em
ov
N
r
be
em
ec
D
sa l e s
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
ry
ua
Jan
ar
ru
b
Fe
y
h
arc
M
il
r
Ap
ay
M
e
n
Ju
y
l
Ju
t
us
g
Au
r
be
Se
em
pt
r
be
cto
O
r
be
em
ov
N
r
be
em
ec
D
U.s.a.
visitor map
Z IP C O D E A N A LY S I S
Represents shoppers who made a purchase from
across the USA during 2009.
1 5 stat e t r ad e a r e a
Minnesota
Kentucky
Wisconsin
Iowa
Illinois
Arkansas
Ohio
Kansas
Michigan
Nebraska
Indiana
South Dakota
Tennessee
North Dakota
Missouri
n e w t r ad e a r e a
stat e s f o r 2 0 1 0
Colorado
Pennsylvania
Oklahoma
Copyright © and (P) 1988–2006 Microsoft Corporation and/or its
suppliers. All rights reserved. http://www.microsoft.com/mappoint/
Portions © 1990–2005 InstallShield Software Corporation. All rights
reserved. Certain mapping and direction data © 2005 NAVTEQ. All
rights reserved. The Data for areas of Canada includes information taken
with permission from Canadian authorities, including: © Her Majesty the
Queen in Right of Canada, © Queen’s Printer for Ontario. NAVTEQ and
NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2005 Tele Atlas
North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North
America are trademarks of Tele Atlas, Inc.
• About 35-40% of visitors to Mall of America® are tourists — people
who live outside the 150-mile radius of Minneapolis/St. Paul
• International tourists spend two-and-a-half times more than
local residents
• Mall of America offers over 70 travel packages from
34 countries on 5 continents represented on this map
• 33 Bloomington hotels offer free shuttle service to and from
Minneapolis/St. Paul International Airport and Mall of America
KEY IN T ERN A T I O N A L M A RKE T S
Canada
Germany
Japan
Great Britain
Scandinavia
Latin America
e m e r g i n g i n t e r n at i o n a l ma r k e ts
China
Brazil
Korea
tourism
classic
Ba n a n a R e p u b l i c
B u r b e r ry
Cha n e l b o u t i q u e
@ n o r dst rom
c lu b mo n a c o
Coa c h
Gucci boutique
@ n o r dst rom
H u go b oss
J crew
La c ost e
so l st i c e s u n g l ass
boutique
Tag h e u e r b o u t i q u e
@ b l oom i n gda l e ’ s
Tumi
Images courtesy of Hugo Boss
trend
am e r i c a n a p pa r e l
B e ts e y J oh n so n
C H RI S T I A N AU D I G IER
g u e ss
h&M
lu c k y b r a n d j e a n s
Lu lu l e mo n Ath l e t i c a
m e t ro pa r k
oa k l e y
p u ma
t ru e r e l i g i o n
brand jeans
u r b a n o u t f i tt e r s
conscious
Images courtesy of Nordstrom, Swatch, Betsey Johnson, Guess & True Religion Brand Jeans
Av e da
ma c c osm e t i c s
bare escentuals
No r dst rom
B l oom i n gda l e ’ s
origins
J o M a l o n e Bo u t i q u e
@ No r dst rom
p rog r e ss i o n s sa l o n
l’ o c c i ta n e
s e p ho r a
T h e b od y sho p
lu sh
beauty
Images courtesy of Origins, L’Occitane, Jo Malone &Tommy Bahama
wired
apple
M i c ro s o f t
best buy
See’s Candies
bose
S ta r b u c k s
b ro o k s to n e
s wa rov s k i
g o d i va c h o c o l at i e r
t e ava n a
h a r ry & D av i d
williams-sonoma
Images courtesy of Tumi & Apple
am e r i c a n g i r l
b l oom i n gda l e ’ s
c a rt e r ’ s
c r e wc u ts b y j c r e w
h&m
ha n n a a n d e r sso n
ja n i e a n d ja c k
j u st i c e
l e go
n o r dst rom
P. S . BY A ERO P O S TA LE
77 K i ds
KIDS
Images courtesy of crewcuts by J Crew, Hanna Andersson, American Girl, Janie and Jack & H&M
local
customer
MOA® is the #1 shopping destination in the Minneapolis/St. Paul
market for attracting shoppers with the highest household incomes.
M a l l o f am e r i c a ®
6
m i l e r ad i u s
MOA®
Total Population
320,000
Total Households
136,502
Average Household Income
$81,191
Adults 25-54
141,120
Source: 2009 Census Estimates
M i n n e a p o l i s / S t . Pa u l M a r k e t
M
i n n e sota
Median HHI*
MOA®
$ 78,669
% of shoppers $ 75,000 +
53.5
Age 45 -54
20.5
# of shoppers w/HHI $ 75,000 +
490,849
Scarborough Research Corp. 2008 MSP CBSA
* Local shopper survey; does not include any international or tourist shoppers.
demographics
m i n n e a p o l i s / st . p a u l dma
* Total Population
4,483,551
* Total Households
1,763,304
* Average Household Income
$75,460 (DMA)
$82,364 (MSA)
* Adults 25-54
1,911,245
Sources: 2009 Census Estimates, Nielsen Media Research, 2009 SRDS,
2009 Scarborough, 2009 SQAD
* Total Households
* Median Household Income
* Adults 25-54
* Children (Ages 0-17)
* Total Population
2,741,771
* Total Households
1,138,688
* Median Household Income
* Adults 25-54
* Children (Ages 0-17)
25,219,258
1,079,640
627,824
9,701,272
$50,471
10,437,468
6,156,348
* Total Population
54,329,556
* Total Households
23,417,393
* Median Household Income
$46,858
* Adults 25-54
22,186,481
* Children (Ages 0-17)
12,907,843
Sources: 2009 Census Estimates
Image courtesy of Tumi
$47,160
f l y ma r k e t
(500+ miles)
d r i v e ma r k e t
(150-500 miles)
* Total Population
da y t r i p ma r k e t
(50-150 miles)
Bi g S p e nde rs
Areas That Acce sso rize
Wh ere Be aut y R e ign s
L ux e R ec a ll
The nation’s top metro areas ranked
by the highest percentages of women
who make upscale purchases.
The nation’s top metro areas ranked by the amount
of money females spend, per capita, on jewelry
and accessories.
Top metropolitan statistical areas ranked
by average annual household spending
on personal care products.
The top 10 stores ranked by brand
awareness of high-end customers.
1. Chicago
1. Washington-Maryland-Virginia-West Virginia
1. Orange County, Calif.
2. Los Angeles-Long Beach, Calif.
2. Stamford-Norwalk, Conn.
2. Los Angeles-Long Beach, Calif.
3. New York City
3. Chicago
3. Seattle-Bellevue-Everett, Wash.
4. Washington
4. San Francisco
4. San Diego
5. Philadelphia
5. Philadelphia-New Jersey
5. Chicago
6. Orange County, Calif.
6. Nassau-Suffolk, New York
6. Washington D.C.-MD-VA-W.V.
7. Nassau-Suffolk, New York
7. San Jose, Calif.
7. Minneapolis-St. Paul, Minn.
8. Detroit
8. Boston-New Hampshire
8. Dallas
9. Minneapolis-St. Paul, Minn.
9. Detroit
9. Boston- New Hampshire
10. Oakland, Calif.
10. Minneapolis-St. Paul, Minn.
10. Nassau-Suffolk, New York
Source: Buxton, a customer analytics
firm based in Fort Worth, Tex.
Originally published in WWD.
Source: Buxton; Jewelry and Accessories is defined by Buxton
as jewelry, hats, scarves, handbags, gloves, mittens, purses
and handkerchiefs; Originally published in WWD.
Source: Buxton, a retail research firm based in
Ft. Worth, TX. Originally published in WWD.
1. Macy’s
2. Nordstrom
3. Neiman Marcus
4. Bloomingdale’s
5. Saks Fifth Avenue
6. Dillard’s
7. Lord & Taylor
8. Marshall Field’s
9. Barney’s New York
10. Bergdorf Goodman
Source: Unity Marketing; Pam Danziger is also the
author of “Let Them Eat Cake: Marketing Luxury
to the Masses – As Well As The Classes”; Originally
published in WWD.
Image courtesy of Hugo Boss
trending upward
74% of Mall of America® shoppers visit primarily and more often from the wealthier quadrants of the
Minneapolis/St. Paul marketplace.
44%
11%
30%
15%
metro
visitors
Copyright © and (P) 1988–2006 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/ Portions © 1990–2005 InstallShield Software Corporation. All rights reserved. Certain mapping and direction data © 2005
NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen’s Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD
are trademarks of NAVTEQ. © 2005 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc.
Mall of America® draws a predominant number of shoppers from the majority of the 20 developing and more affluent
suburbs of the Minneapolis/St. Paul market.
new
metro
market
Source: Metropolitan Council Research
l e v e l 3 , so u th
r e sta u r a n t d e v e l o p m e n t
2 0 0 9 r e sta u r a n t &
f ood h i gh l i ghts
Level 3, South, at Mall of America® has been transformed
into an outdoor themed streetscape, South Street Dining,
which includes:
r e sta u r a n t
( avg . sa l e s p e r s q u a r e f oot ) :
• patio seating
• new flooring
• natural rock
• iron gate work
• intimate lighting
creating a one-of-a-kind outdoor dining ambiance, indoors!
Mall of America Fine Dining
$625
Themed Dining
$602
Mall average
(ICSC 2009)
$443
f ood c o u r t
( avg . sa l e s p e r s q u a r e f oot ) :
Mall of America Mall average
(ICSC 2009)
$1,302
$766
restaurant
dining
entertainment
Nickelodeon Universe® – Nickelodeon,® the #1 entertainment brand for kids,
and Mall of America®, the nation’s premier shopping destination, have joined
forces to create a one-of-a-kind theme park
Underwater Adventures® Aquarium – largest underground aquarium in
the country
LEGO® – more than 30 full size models including dinosaurs, astronauts and
the world’s largest animated interactive LEGO® clock tower
Theatres at Mall of America™ – the newly renovated theatres feature a
unique blend of major motion pictures and independent films
MagiQuest – enjoy an interactive world where dragons, goblins, pixies and
princesses are part of the fun
A.C.E.S. Flight Simulation – take control of flight simulators that are
duplicates of those used to train pilots
American Girl® – her favorite characters, plus outfits and accessories
Silicon Motor Speedway – slide into the cockpit of a professional stock car
& race up to 195 mph
Build-A-Bear Workshop® – bring to life a stuffed animal friend for a
“Pawsitively Fun Family Experience®”
Moose Mountain Adventure Golf – 18 hole mini golf course with a
whimsical north woods feel
Rick Bronson’s House of Comedy – a new comedy club featuring the
best comics in stand-up
Butterfly Bay – walk amidst hundreds of butterflies while learning about
earth friendly and energy saving activities
The Flying Dutchman Ghostly Gangplank – the tallest Sky Trail®
ropes course in the world, challenging guests to climb 56 feet above
Nickelodeon Universe
Amazing Mirror Maze – be amazed and challenged as you find your way
through a 2,500 square foot maze of “endless” hallways
local community/
business
bloomington, Minnesota
Hotels
37
Hotel Rooms
7800, more than Minneapolis &
St. Paul combined
Occupancy
10% above the national average projected
Average Stay
2 nights (family traveler)
3 nights (business traveler)
Future HotelsMall of America® 5
Bloomington Central Corridor 2
Businesses6,000 including Best Buy, United
Properties, Health Partners, Toro, etc.
Employees
90,000
m s p i n t e r n a t i o n a l a i rp o r t
Ranking
12th largest in the US.
21st largest in the world
Annual Passengers
35 million
Three Hour Layover
5.2 million passengers
Mall of America
Tenants
520
Employees
12,000(15,000 seasonally)
Images courtesy of Tommy Bahama & Tumi
Triple Five is a multinational conglomerate, development and finance corporation
with offices in major U.S. and Canadian cities. Triple Five’s wide-ranging experience
is especially suited to creating successful mixed-use developments.
Triple Five’s activities encompass the development, management and ownership of
world-scale ventures in many fields:
• shopping centers
• tourism projects
• office buildings
• municipal planning and development
• revitalization programs
• urban entertainment destinations
• recreation and amusement parks
• hospitality projects
• casino
• residential developments
• commercial and industrial real estate
• auto and industrial manufacturing
• natural resource development (oil, gas and minerals)
• technology
• research
• venture capital
• banking and finance
Triple Five has developed, owns and manages the world’s first and second
largest tourism, retail and entertainment complexes, the world-renowned West
Edmonton Mall® in Canada and Mall of America® in the United States. These
two projects attract over 60 million visitors annually.
triple five
leasing
ma l l o f am e r i c a ®
2009 Total Mall Sales $968 million
Sales Per Square Foot $625
Public Relations $400 million in free publicity
c u stom e r b as e
Local 60%
Tourist 40%
Locals spend an average of $113 per visit
Tourists spend an average of $162 per visit
International tourists spend 2 1⁄2 times more than local residents
L e as i n g
Gross Building Area
4.2 million square feet
Gross Leasable Retail Space
2.5 million square feet
Total Dept Store GLA
900,000 square feet
Total Small Shop GLA
1.6 million square feet
Tenants
520
Employees
12,000 (15,000 seasonally)
Parking Spaces
12,550
Retail
79.2%
Food & Beverage
5.2%
Entertainment
Based on square footage of stores
15.6%
Image courtesy of Club Monaco