Roxanne Quimby Case

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Roxanne Quimby Case
Zacharakis
Roxanne Quimby Epilogue
1998 $8 mm rev.
35% pre-tax income
massive product turnover - all skin care products
20 employees
3000 stores
Bought Burt out in 1999, he stays on as
spokesman
2001 $21M -- 32M rev; 120 person plant
Zacharakis
Patricia
Cloherty
Zacharakis
Patricoff and Company
Benefits of Lifestyle Firms
Need fewer resources – bootstrapping
Greater control over operation
•
•
Fewer employees
Fewer investors; probably no active investors
Can adapt business model based upon
market reaction – fewer fixed costs
Zacharakis
Benefits of HPV
Greater interest from professional equity
investors
Smaller equity position, but greater reward
• Small piece of a large pie
Create legacy
• Generate jobs
• Generate wealth to yourself, employees,
investors, other stakeholders and community
Zacharakis
Organic Growth
Quimby saw an opportunity to “grow her
baby.”
Not serendipity, but a vision that evolves
Take steps early on to keep “options” open
• Lay groundwork (build network)
• Establish model that is replicable
• Record of success to show future stakeholders
Zacharakis
Growth
Executive Limit
Time
Zacharakis
Executive Limit Symptoms
Entrepreneurs have a difficult time
managing on-going organizations
Transition is most difficult during the high
growth phase
Failure to replace entrepreneur can lead to
venture failure
Zacharakis
Who is most susceptible
Dogmatic authoritarians
Lack management experience
Engineer/technician
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How did Roxanne Manage
Transition?
Lives in NYC
Backfilled talented executives – she is not
involved in day-to-day
Hit $56M in 2003 sales
Sold for $180M in late 2003
Retain minority shares
Employment contract as consultant for up to 2
years
Considering a run for Governor of Maine
Zacharakis
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