BTB3281
Marketing law
Unit Guide
Semester 1, 2015
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The information contained in this unit guide is correct at time of publication. The University has the right
to change any of the elements contained in this document at any time.
Last updated: 25 Feb 2015
Table of Contents
BTB3281 Marketing law - Semester 1, 2015............................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Unit Relationships............................................................................................................................1
Prohibitions..........................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
Your feedback to Us....................................................................................................................................1
Previous Student Evaluations of this Unit....................................................................................................2
Academic Overview...................................................................................................................................3
Learning Outcomes.........................................................................................................................3
Unit Schedule.............................................................................................................................................4
Teaching Approach..........................................................................................................................4
Assessment Summary.....................................................................................................................4
Second marking...................................................................................................................5
Return of final marks............................................................................................................5
Assessment criteria..............................................................................................................5
Assessment Requirements......................................................................................................................6
Assessment Tasks...........................................................................................................................6
Assessment task 1...............................................................................................................6
Examination(s).............................................................................................................................................7
Examination 1..................................................................................................................................7
Learning resources......................................................................................................................................7
Feedback to you..........................................................................................................................................7
Assignment submission...............................................................................................................................7
Hard copy submission.....................................................................................................................7
Online submission...........................................................................................................................7
Prescribed text(s) and readings.......................................................................................................8
Technological Requirements.......................................................................................................................8
Recommended Resources..........................................................................................................................8
Other Information......................................................................................................................................9
Policies............................................................................................................................................9
Graduate Attributes Policy...................................................................................................9
Student Charter...........................................................................................................................................9
Student services..........................................................................................................................................9
Monash University Library...........................................................................................................................9
Moodle 2......................................................................................................................................................9
Disability Liaison Unit................................................................................................................................10
BTB3281 Marketing law - Semester 1, 2015
This unit involves a study of the legal framework which operates in relation to marketing decisions and
practice. It examines the impact of common law, legislation and self-regulating codes of practice in the
market place. Particular topics covered include intellectual property rights, product development and
promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic
marketing and the law.
Mode of Delivery
Berwick (Day)
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per
semester typically comprising a mixture of scheduled learning activities and independent study.
Independent study may include associated readings, assessment and preparation for scheduled
activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled
activities may include a combination of teacher directed learning, peer directed learning and online
engagement.
See also Unit timetable information
Unit Relationships
Prohibitions
BTC3300, BTF3181, MKC3300, BTW3281
Chief Examiner(s)
Mr Paul Sugden
Campus Lecturer(s)
Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The University’s student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monash’s educational strategy, see:
www.monash.edu.au/about/monash-directions/ and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html
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BTB3281 Marketing law - Semester 1, 2015
Previous Student Evaluations of this Unit
This is the first time the subject has been run for 3 years so comments from previous years are generally
out dated. Since the last offering of this subject though the following changes have been made:
(A) Seminar format using Enquiry-based learning in a Flipped Classroom format. This means that
students are required to view the preclass material on Moodle where the thory is presented and do the
reading of the text book before class. The Seminar will then be conducted using enquiry-based
learning starts by posing questions, problems or scenarios—rather than simply presenting established
facts or portraying a smooth path to knowledge. The process is often assisted by a the lecturer as a
facilitator. Inquirers will identify and research issues and questions to develop their knowledge or
solutions.
If you wish to view how previous students rated this unit, please go to
https://emuapps.monash.edu.au/unitevaluations/index.jsp
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Academic Overview
Learning Outcomes
The learning goals associated with this unit are to:
1. analyse, and apply the laws protecting intellectual property to the development and marketing of
a range of new products and ideas
2. analyse and apply the consumer protection laws to a range of marketing and advertising
strategies
3. analyse and apply the laws regulating a range of marketing practices including pricing and
distribution
4. formulate the legal protection of a product or idea using the intellectual property, marketing and
consumer protection laws.
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Unit Schedule
Week
Activities
0
Assessment
No formal assessment or activities are
undertaken in week 0
1
Topic 1 - What is marketing? Is there a law of
marketing? Topic 2 Protection of Ideas- patents.
Problems on Moodle
2
Topic 2 Patents continued
Ch 2 Q3 + problems on Moodle
3
Topic 3 Protection of ideas- Duty of confidence
CH3 Q3 + problems on Moodle
4
Topic 4 - Protection of expression- Copyright
Problems on Moodle
5
Topic 4 - Protection of expression- Copyright
Ch 4 Q5 + problems on Moodle
6
Topic 5- Proetection of expression- Designs
Problems on Moodle
7
Topic 6- Protection of reputation/expression -Trade
marks
Ch7 Q1, 2,4,5
8
Topic 7- Protection of reputation/expression -Passing
off
Ch6 Q3,4
9
Topic 8 Truth in advertising: Misleading statementsadvertising and selling
Ch10 Q3-5
10
Topic 8 Advertising
Ch11 Q2-4
11
Topic 9- Introduction to competition and
commercialisation
Problems on Moodle
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Revison
Past examination papers
SWOT VAC
No formal assessment is undertaken
SWOT VAC
Examination period
LINK to Assessment Policy:
http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html
Teaching Approach
Assessment Summary
Within semester assessment: 30%
Examination: 70%
Assessment Task Value
Due Date
Assignment
30 %
7 May 2015 3pm in lecture
Examination 1
70%
To be advised
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Unit Schedule
Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.
Return of final marks
Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.
Assessment criteria
Assessment Criteria Grading Descriptors available at:
http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.
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Assessment Requirements
Assessment Tasks
•
Assessment task 1
Title:
Assignment
Due date:
7 May 2015 3pm in lecture
Details of task:
Students are required to form into pairs. Each group is to select a topic related to a legal
aspect of marketing. All topics are to be approved by the Unit Leader.
GROUPS MUST BE FORMED AND TOPICS APPROVED BY 26 MARCH AT 6 PM.
STUDENTS are expected to contact Law libriarians IN THE LAW Library and or /learning
skills advisors for assistance and guidance with the plan and the research essay. see:
http;//www.lib.monash.edu.au/law/libriarinas.html
http://www.lib.monash.edu/learning-skills/
In selecting a topic students, can pick an area of interet to themselves, be a case or
event that has ocurrs. Research should be conducted using authoritive sources to
prepare additional material
X
X
X
X
X
X
Word limit:
1800-2100
Weighting/Value:
30 %
Estimated return date:
28 May 2015
Criteria for marking:
X
X
X
Penalties for late lodgement:
10% (1.5 marks) per day or part of a day that the assignment is late.
Assessment coversheet:
One Cover sheet is required for every pair with the names and student numbers of each
group member.
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Assessment Requirements
Examination(s)
• Examination 1
Weighting:
70%
Length:
3 hours
Type (open/closed book):
Open book
Hurdle requirements:
Students must achieve alreast 45%( ie 31.5/70) in the final examination in order to pass
this subject. Where a student does not meet this requirement, the maximium final result
for the subject will be 48% regardless of results in other assessments.
Electronic devices allowed in the exam:
None
Remarks:
The examination is 3 hours plus 30 minutes reading/noting time.
All printed/written material is permitted (including library books).
No electronic items (including electronic dictionaries etc) are permitted.
Learning resources
Monash Library Unit Reading List (if applicable to the unit)
http://readinglists.lib.monash.edu/index.html
Feedback to you
Types of feedback you can expect to receive in this unit are:
• Informal feedback on progress in labs/tutes
• Graded assignments without comments
Assignment submission
Hard copy submission
A Hard copy of the assignment is to be handed in at the seminar.
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the learning
system for this unit, which you can access via links in the my.monash portal.
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Assessment Requirements
Prescribed text(s) and readings
Text is Marketing & the Law 4ed Authors: Clarke B & Sweeney B & Bender M
Technological Requirements
The assignment is a research paper, so it will require a bibliography and referencing.
Recommended Resources
SEE list on moodle
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Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the University’s academic standards, and to provide advice on how they might
uphold them. You can find Monash’s Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
• Student Academic Integrity Policy and Student Academic Integrity: Managing Plagiarism and
Collusion Procedures ;
• Assessment in Coursework Programs;
• Special Consideration;
• Grading Scale;
• Discipline: Student Policy;
• Academic Calendar and Semesters;
• Orientation and Transition; and
• Academic and Administrative Complaints and Grievances Policy.
Graduate Attributes Policy
http://www.policy.monash.edu/policy-bank/academic/
education/management/monash-graduate-attributes-policy.html
Student Charter
www.opq.monash.edu.au/ep/student-charter/monash-university-student-charter.html
Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available at http://www.monash.edu.au/students
Monash University Library
The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.
Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
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Other Information
Disability Liaison Unit
Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
• Website: http://www.monash.edu/equity-diversity/disability/index.html
• Telephone: 03 9905 5704 to book an appointment with a DLO;
• Email: dlu@monash.edu
• Drop In: Equity and Diversity Centre, Level 1, Building 55, Clayton Campus.
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