LEWIS-CLARK STATE COLLEGE
BUS 321 – 02: PRINCIPLES OF MARKETING – SPRING 2016 SYLLABUS
PROFESSOR: Ayodeji B Arogundade, Ph.D.
CONTACT: Phone: 208-792-2898
Fax: 208-792-2878
E-mail: abarogundade@lcsc.edu
Office Location: TJH 106
OFFICE HOURS: M & W: 9:10 to 10:25 AM; 12:00 to 12:30 PM|
4:00 – 5:15 PM| Also available by appointment
CLASS HOURS: M & W: 10:30 to 11:45AM; LOCATION: TJH 108
REQUIRED TEXT:
Pride, W. M. and Ferrell, O. C. Marketing 2016 Edition, Mason, OH: South-Western
Cengage Learning. ISBN: 978-1-285-85834-0
Recommended supplemental Reading – The Wall Street Journal
COURSE DESCRIPTION:
Examines the basic elements of marketing theory, terminology and concepts with emphasis placed on
analyzing consumer motivation
COURSE OBJECTIVES:
Upon successful completion of this course, students should be able to:
1. Understand the role of marketing within society and within an economic system
2. Learn the vital role of marketing within a firm and the necessary relationships between
marketing and the other functional areas of business
3. Consider the various decision areas within marketing and the tools and methods used by
marketing managers for making decisions
4. Possess a good foundation for further studies in marketing
5. Appreciate how a marketing perspective is important in your own personal and professional
development
METHOD OF EVALUATION:
Attendance and participation – 5 points × 28 classes = up to 140 points
Your attendance is very important to the successful completion of this course. If you are going to be
absent from any class, please contact me in advance. Also, there will be a break-out section and
discussion in groups on some lecture days while case studies will also be assigned and discussed in
class. This will take care of the participation points. To gain the full participation points (3 points),
students must actively participate in the in-class activities for that day.
Quizzes: - 10 points each
There will be a quiz for every chapter during the course for a total of 20, out of which 18 will count
towards your final grade. Quizzes will be used to monitor progress of the student and the course.
BUS 321-02 SYLLABUS
Page 1
Quizzes are to be taken in Blackboard before the day’s lecture, however the first two quizzes will be
taken in Blackboard after class. Further details will be communicated to you in class. Quizzes cannot
be made up and will not be reopened in Blackboard.
Exams – 100 points each
There will be four proctored exams in this course, each covering the material from that section. The
exams will be closed book. Each exam will cover approximately the section of the textbook covered..
There will NOT be a comprehensive final exam.
Company Project: - up to 150 points
This group project consists of developing a marketing product or strategy for a small business owner.
This assignment will be due on Friday, April 29th. It will consist of a report written to the small
business owner outlining recommendations you believe he/she should consider. Complete with 3-5
references which may include our text book.
Company Project Presentation – 50 points
The written project will be presented in class on May 2nd and 4th
Summary
Attendance and Participation
Quizzes (20): 18 quizzes will count
Exam #1
Exam #2
Exam #3
Exam #4
Company Project
Project Presentation
Total Points Possible
140 points
180 points
100 points
100 points
100 points
100 points
150 points
50 points
920 points
Point System – Up to 920 Points Available
A
92 – 100%
A90 – 91%
B+
88 – 89%
B
82 – 87%
B80 – 81%
C+
78 – 79%
C
70 – 77%
D
60 – 69%
F
0 – 59%
Instructor’s Policy
 Academic Integrity: Academic integrity is expected. Academic dishonesty of any type will
not be tolerated
 Late Work: Late assignments/work will not be accepted. Please ensure that you turn in all
assignments on or before the due date. If you must turn in your assignment late for some
cogent reasons, you need to inform me well ahead of the due date. If you are missing class on
BUS 321-02 SYLLABUS
Page 2
the day an assignment is due, it must be emailed to me at abarogundade@lcsc.edu before the
start of the class.
 Class Decorum: I will appreciate that you are not late to my class. Receiving or sending of
text messages, using a laptop for something other than class work will not be tolerated.
 Missing Class: If you are going to miss class for any reason, please contact me in advance.
Quizzes and examinations cannot be made up. Students missing class are responsible to get
any lecture notes from other students in the class.
SYLLABUS ADDENDUM
Consumer Information
In 2008, the federal government required all post-secondary institutions offering federal financial
aid programs to provide key data to both prospective and current students. To comply with this
requirement, Lewis-Clark State College has developed a consumer information page, which may
be accessed at http://www.lcsc.edu/consumer-information/
Disability Accommodations
Students requiring special accommodations or course adaptations due to a disability and/or a
health-related issue should consult their course instructors and the LCSC Student Counseling
Center immediately (RCH 111, 792-2211). Official documentation may be required in order to
provide an accommodation and/or adaptation.
Student Rights and Responsibilities
Students have the responsibility for knowing their program requirements, course requirements,
and other information associated with their enrollment at LCSC. Students should review the
LCSC General Catalog (http://webdev.lcsc.edu/catalog and the LCSC Student Handbook
(http://www.lcsc.edu/media/2157659/Student-Handbook.pdf ) for more information.
Accidents/Student Insurance
Students participating in LCSC classes normally must look to their personal health insurance
policy (Student Health Insurance Plan or comparable private coverage) should an accident occur.
In the event of an accident, please seek medical help, if necessary, and report the incident to
LCSC Security (792-2226). Fieldtrips or other special student activities may also require
students to submit a signed participation waiver (forms can be obtained from the supporting
Division Office).
Enrollment Verification/Attendance
Students who are not actively pursuing their classes may have to repay part or all of their
financial aid awards depending upon the circumstances.
Academic Dishonesty
Academic dishonesty, which includes cheating and plagiarism, is not tolerated at LCSC.
Individual faculty members may impose their own policies and sanctions regarding academic
dishonesty after offering the student an opportunity to explain his or her actions. Sanctions
imposed by the faculty member are limited to grades on the assignment(s) in question and/or on
the course grade. On matters of academic dishonesty, faculty members do not have the authority
BUS 321-02 SYLLABUS
Page 3
to dismiss a student from class indefinitely nor to disenroll a student from a program without
corroboration from a Division Chair (or program ethics committee where applicable), the
appropriate instructional dean, and the Vice President for Student Affairs. Students who are
accused of being academically dishonest may be referred to the VP for Student Affairs for
official disciplinary action.
Illegal File Sharing
Students using LCSC’s computers and/or computer network must comply with the college’s
appropriate use policies and are prohibited from illegally downloading or sharing data files of
any kind. Specific information about the college’s technology policies and its protocols for
combating illegal file sharing may be found on the VP for Student Affairs’ web page
(http://www.lcsc.edu/student-affairs/student-code-of-conduct/ ).
Diversity Vision Statement
Regardless of race, color, age, sex, religion, national origin, disability, veteran status, or sexual
orientation, you will be treated and respected as a human being.
Disclosures
During this course, if you elect to discuss information with me which you consider to be
sensitive or personal in nature and not to be shared with others, please state this clearly. Your
confidentiality in these circumstances will be respected unless upholding that confidentiality
could reasonably put you, other students, other members of the campus community, or me in
danger. In those cases or when I am bound by law to report what you have told me, such as
incidents involving sexual assault or other violent acts, I will submit a report to appropriate
campus authorities.
Student Feedback
Students shall be provided the opportunity to formally evaluate each course in which they are
enrolled. Notification of student feedback opportunity and timelines will be made through the
official LCSC student email (currently LCMail) or online course learning management (currently
Blackboard Learn) systems.
Student Work
Student work for this course (assignments, quizzes, exams, projects, etc.) may be copied and
retained for program assessment or accreditation purposes. For more information, speak with the
instructor or division chair.
BUS 321-02 SYLLABUS
Page 4
Lewis-Clark State College
BUS 321 – Principles of Marketing 02 – Spring 2016
DATE
DAY
TOPIC
CHAPTER
ASSESSMENT
Part 1: Marketing Strategy and Customer Relationships (Chapters 1 – 2)
Jan 20
W
Introduction to Marketing
1
Quiz 1
Jan 25
M
Marketing Strategy
2
Quiz 2
Part 2: Environmental Forces and Social and Ethic Responsibilities (Chapters 3 – 4)
Jan 27
W
Marketing Environment
3
Quiz 3
Feb 1
M
Social Responsibility & Ethics
4
Quiz 4
Part 3: Marketing Research and Target Market Analysis (Chapters 5 – 6)
Feb 3
W
Marketing Research
Feb 8
M
Exam 1
Feb 10
W
Target Market Analysis
5
Quiz 5
6
Quiz 6
Part 4: Buying Behavior, Global Marketing, and Digital Marketing (Chapters 7 – 10)
Feb 15
M
Presidents Day
Campus Closed
Feb 17
W
Consumer Buying Behavior
7
Quiz 7
Feb 22
M
Business Markets
8
Quiz 8
Feb 24
W
Reaching Global Markets
9
Quiz 9
Feb 29
M
Digital Market
10
Quiz 10
Part 5: Product Decisions (Chapters 11 – 14)
Mar 2
W
Product Concepts
11
Quiz 11
Mar 7
M
Exam 2
Mar 9
W
Developing Products
12
Quiz 12
Mar 14
M
Service Marketing
13
Quiz 13
Mar 16
W
Final Project Preview/Progress
Mar 21
M
Marketing Channels
14
Quiz 14
Read Chapters 6 to 10
Part 6: Distribution Decisions: (Chapters 15 – 16)
Mar 23
W
Retailing
Mar 28
M
Spring Break
Mar 30
W
Spring Break
BUS 321-02 SYLLABUS
15
Quiz 15
Page 5
April 4
M
Integrated Marketing Channels
April 6
W
Exam 3
16
Quiz 16
Read Chapters 11 to 15
Part 7: Promotion Decisions (Chapter 17 – 18)
April 11
M
Advertising & Public Relations
17
Quiz 17
April 13
W
Personal Selling
18
Quiz 18
Part 8: Pricing Decisions (Chapters 19 – 20)
April 18
M
Pricing Concept
19
Quiz 19
April 20
W
Setting prices
20
Quiz 20
April 25
M
Work on final project
No Class
April 27
W
Work on final project
No Class
May 2
M
Final Presentation
Group Project
May 4
W
Final Presentation
May 9
M
Final Exam 4
BUS 321-02 SYLLABUS
Page 6
Course Common Professional Components (CPC) in Estimated Contact Hours:
BUS 321 – 02: Principles of Marketing
HOURS
A.
Accounting (ACT)
B.
Marketing (MKT)
C.
Finance (FIN)
D.
Management
0
Management Principles (MGT)
4
2.
Organizational Behavior (OB)
2
3.
Human Resource Management (HRM)
1
4.
Operations Management (OM)
1
8
Economic/Social/Legal Environment
1.
Legal Environment of Business (LAW)
2
2.
Economics (ECN)
2
3.
Business Ethics (ETH)
6
Total Economic/Social/Legal Environment
F.
32
1.
Total Management
E.
0
10
Decision-Support Tools
1.
Information Systems (IS)
2
2.
Quantitative Methods/Statistics (QM)
1
Total Decision-Support Tools
3
G.
Global Dimensions of Business (GLOB)
2
H.
Integrative Experience (INT)
5
Total Contact Hours
BUS 321-02 SYLLABUS
60
Page 7
BUS 321-02 SYLLABUS
Page 8