TOP 100 MILLENNIAL BRANDS
GREAT BRANDS
THINK ALIKE
© 2015 Moosylvania. All Rights Reserved.
TOP 100 MILLENNIAL BRANDS A MOOSE TRACKER REPORT
Moosylvania has been tracking the leading brands
and sharing the latest reports since 2008.
We currently have just under 3,000 bite-sized
reports available on our site.
Additionally, we’ve asked more than 3,500
consumers to share their favorite Millennial
brands over the last three years.
The report that follows has been statistically
ranked by Great Questions, LLC to show the
top brands in order from 1-100 accompanied by
our favorite case studies that we’ve published
along the way.
Subscribe to Moosetracker and be in touch!
Moosylvania provides digital, branding and experiential services. Our case
studies are available at www.moosecasescenarios.com. We specialize in
Millennial cohorts – and believe that they don’t consume advertising –
they participate in brands. We have additional research and insights
available on a consultative basis – and would be happy to share.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
THE TOP 100 FAVORITE MILLENNIAL BRANDS
SOURCE MOOSYLVANIA, FALL 2015
1. APPLE
2. NIKE
3. SAMSUNG
4. SONY
5. MICROSOFT
6.TARGET
7. AMAZON
8. GOOGLE
9. WALMART
10. COCA-COLA
11. NINTENDO
12. FOREVER 21
13. ADIDAS
14. JORDAN
15. PEPSI
16. STARBUCKS
17. AMERICAN EAGLE
18. CONVERSE
19. FORD
20. LG
21. DISNEY
22. HOT TOPIC
23. OLD NAVY
24. KOHL’S
25. VICTORIA’S SECRET
26. HOLLISTER
27. VANS
28. DELL
29. LEVI’S
30. UNDER ARMOR
31. H&M
32. MCDONALDS
33. TOYOTA
34. FRITO LAY
35. GAP
36. HEWLETT PACKARD
37. AEROPOSTALE
38. EXPRESS
39. MACY’S
40. BEST BUY
41. CHEVROLET
42. HONDA
43. COACH
44. KELLOGG’S
45. RALPH LAUREN
46. BMW
47. HERSHEY’S
48. HTC
49. DOVE
50. DR. PEPPER
TOP 25
© 2015 Moosylvania. All Rights Reserved.
TOP 50
51. TACO BELL
52. ASUS
53. EBAY
54. WHOLE FOODS
55. CHICK-FIL-A
56.CHIPOLTE
57. GAMESTOP
58. KRAFT
59. KROGER
60. MOUNTAIN DEW
61. VERIZON
62. AT&T
63. BARNES & NOBLE
64. BATH & BODY WORKS
65. FACEBOOK
66. MICHAEL KORS
67. MARVEL
68. PIZZA HUT
69. VALVE
70. BANANA REPUBLIC
71. JC PENNEY
72. NETFLIX
73. SEPHORA
74. TOSHIBA
75. DODGE
TOP 75
76. NISSAN
77. NORDSTROM
78. PLAYSTATION
79. PUMA
80. RUE 21
81.COSTCO
82. GUCCI
83. J. CREW
84. TRADER JOE’S
85. WENDY’S
86. ACER
87. ESPN
88. GENERAL MILLS
89. PUBLIX
90. ANTHROPOLOGIE
91. JEEP
92. SUBWAY
93.AXE
94. CALVIN KLEIN
95.CARTER’S
96. DC SHOES
97. JOHNSON & JOHNSON
98. NESTLE
99. SUBARU
100. AUDI
TOP 100
for more information contact info@moosylvania.com
01. APPLE USES BILLBOARDS TO
SHOWCASE USER-GENERATED CONTENT
To promote the incredible camera quality of the iPhone 6, Apple launched the
“Shot on iPhone 6” campaign, which featured real photos and videos shot by actual
iPhone users. After sifting through thousands of images online, Apple launched
the campaign with photos from 77 iPhone-users across 24 countries – blowing
up the images and showcasing them on skyscrapers and billboards throughout
13 countries. In the months following the launch, Apple continued to upload usergenerated content to both its website and YouTube channel, displaying images and
videos from more than 162 users by the end of the campaign. By highlighting usergenerated content on such a large scale, Apple made consumers feel good about
themselves – a key component in marketing to Millennials – by putting consumer
content up on a pedestal.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
02. NIKE VENDING MACHINE
ACCEPTS FUELBAND POINTS
Nike promoted its FuelBand by secretly placing a branded vending machine
somewhere in New York City. Unlike the traditional vending machines that
dish out candy, snacks and soda, this machine only vended Nike athletic gear.
To access the merchandise, users simply paid with Nike FuelBand points they
earned that day. Nike changed the vending machine’s location daily, using
Twitter to give out clues about the next location. For Nike, the payment terms
and activation was a creative way to not only engage customers but also
drive usage of the FuelBand fitness-tracking platform.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
03. SAMSUNG APP KEEPS
YOUR “EYES ON THE ROAD”
To help keep drivers off their phones, Samsung in Singapore invented the
“Eyes On The Road” app. Unlike other apps that must be manually opened
while users are driving, this app uses sensor fusion technology and GSM
cell towers to automatically detect any movement at or above 20km/hr.
Once detected, the “Drive Safe Mode” automatically blocks all calls, texts,
push notifications, etc. and sends an auto-generated message to anyone
who contacts the user that the recipient is currently driving and cannot be
reached. To further incentivize drivers, fuel rewards and insurance premium
vouchers are awarded for reaching milestones, which can be shared socially.
This innovative use of sensor technology takes the burden out of safe driving
and will hopefully help save lives.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
04. SONY CREATES HUB FOR
WORLD CUP SOCIAL CONTENT
Before the start of the 2014 World Cup in Brazil, Twitter expected 60 percent
of tweets to be World Cup-related during tournament matches. With this
kind of social media output in mind, Sony launched One Stadium Live, a
mobile-first online platform bringing together chatter from Twitter, Facebook
and Google+ during the tournament. The site analyzed and arranged posts
based on their content, organizing them into an easily scannable snapshot of
trending World Cup conversations. More than two billion viewers tuned in to
watch the 2010 World Cup. And with the launch of the mobile website One
Stadium Live, Sony was in a great position to own the coveted second screen
of tournament viewers all over the world.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
05. MICROSOFT UTILIZES
LINKEDIN TO PROVIDE
BEHIND-THE-SCENES EXPERIENCE
To prove to consumers that it’s more than a technology company, Microsoft
turned to LinkedIn to give consumers an insider’s look into the brand’s world.
Microsoft not only showcased a never-before-seen view of the company, but
it also leveraged this popular social media platform to answer consumers’
questions and publish blog posts about thought leadership. This initiative
spiraled into a viral social media campaign, enticing techies, entrepreneurs
and the general public. Microsoft leveraged one of the most commonly used
social media platforms to encourage a more personal conversation with
its consumers. By inviting consumers into a world that typically lies behind
closed doors, Microsoft increased consumer interest, involvement and
participation with the brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
06. TARGET DRAWS ATTENTION
OF MILLENNIALS WITH
BACK-TO-SCHOOL PROMOTION
Before the 2015 back-to-school season, Target released a new
online platform to give future students a fun way to decorate their dorm
rooms with specific products sold at the retailer. Using a short quiz and the
user’s (and roommate’s) Facebook and Instagram profiles, the platform
created a creative mockup of a potential dorm room set-up based upon quiz
results, specific likes, keywords and tags on social media. This promotion
allowed digitally active Millennials to find specific products matching their
lifestyle and share them with friends using #MadeForU.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
07. AMAZON SIMPLIFIES WISH
LIST MAKING WITH TWITTER
Amazon enlisted #AmazonWishList and Twitter integration to make
shopping during the 2014 holiday season as simple as possible – via
tweeting. Twitter users that connected their Twitter and Amazon accounts
gained access to this feature and special Amazon browser extensions like
the “Save-A-Photo” and the “Universal Wish List Add-on,” saving time when
choosing items from both Amazon and other websites. Push and instant
message notifications were incorporated to remind users to view their wish
lists at a later time. Through this social execution, Amazon was able to reach
consumers where they were already spending time while saving
them time and effort.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
08. GOOGLE HANGS OUT IN NYC
Capitalizing on the integration of its services into consumers’ everyday lives,
Google executed a site-specific outdoor campaign incorporated into the
New York City landscape. Playful placement and local topics encouraged
tourists and New Yorkers alike to use the Google mobile app to learn more
about their surroundings. It was a unique approach for the global information
company, with limited reach and localized impact. However, keeping the
focus small could help Google cut through the marketing noise in a highly
competitive market.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
09. WAL-MART FUELS NEW LOYALTY
APP WITH COMPETITOR DISCOUNTS
Wal-Mart hopes to build its consumer database and simplify customer
rewards with its new mobile app. The “Savings Catcher” app, which is the
brand’s first digital extension of its ad match guarantee, allows consumers
to scan receipts on their smartphones. A third-party firm then tracks
advertisements from Wal-Mart’s rivals and automatically loads the refund
amount onto a Wal-Mart gift card, to be used online or in-store. Wal-Mart
plans to build shopper analytics into the app, providing customers with the
capability to search and sort e-receipts as well as view money spending
pie charts, predictive shopping lists and budgets. The app’s simplicity,
convenience and extensive range of capabilities make the
“Savings Catcher” a home run for Wal-Mart.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
10. “TWEET A COKE” LETS
USERS SHARE COCA-COLA
PRODUCTS FOR $5
As part of its “Share a Coke” campaign, Coca-Cola launched the
“Tweet-A-Coke” program on Twitter. Once users entered their credit card
information, they were able to send a Coke (in the form of an eGift) via tweet
to @TweetACoke for just $5. A generated link could then be shared socially
in exchange for a Coke at a Regal Cinema location. Keeping the conversation
on a platform where consumers are already engaging with their friends was
vital to Coke’s success. Streamlined, timely and personal, the campaign
allowed users to simply share a purchased link in exchange for a Coke and
message it to their friends, taking little time to bring joy to someone’s day.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
11. MARIO CELEBRATES 30TH
ANNIVERSARY WITH A SMILE
At the 2015 E3 event, the largest expo in the gaming world, Nintendo
launched a campaign to build anticipation for its Super Mario Maker game,
set to release in the fall of 2015. As 2015 marked the 30th anniversary of
Mario, Nintendo launched its “Let’s Super Mario” campaign by asking fans
to upload Mario-related video content to a microsite where these videos
would be displayed. In addition to the UGC on the microsite, Nintendo also
vowed to donate money to “Operation Smile” to help children with cleft lips
or cleft palates. This campaign not only allowed consumers to share their own
content with the brand, but the charitable tie-in also made them fell good
about their participation - a crucial component of connecting with Millennials.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
12. FOREVER 21 LETS FANS CREATE
SUMMER CAMPAIGN
The LA-based clothing retailer, Forever 21, invited their customers to create
the 2015 summer campaign with UGC showcasing favorite Forever 21
apparel. From there, users could shop the many looks submitted by fans,
creating an entirely new shopping experience. The brand is known for creating
a community among fans and promoting a fashionable lifestyle experience.
The unique approach to this
campaign was driven by
consumer interaction and social
media, using #F21xME and
#F21SummerCool. Through
this campaign, after having
their content showcased,
participating fans felt valued
by the brand and were able to
connect with other
Forever 21 consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
13. ADIDAS PARTNERS WITH
SPOTIFY TO #BOOSTYOURRUN
To support the launch of its Boost line, Adidas partnered with Spotify to
provide users with a personalized running playlist. Users were directed – via
native ads in apps like RunKeeper – to the co-branded “Boost Your Run”
website to enter their location, run duration, intensity and favorite running
track. Spotify used that track’s energy and pace to create a completely
personalized playlist, plus provided popular running routes based on the
user’s location. In just over four weeks, the site had 250,000 unique visitors,
validating Adidas hit the mark with its passionate base of running consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
14. JORDAN LAUNCHES
MJ-THEMED INSTALLATION
For the brand’s 30th anniversary, Jordan fans were invited to
be like MJ with a “We Are Jordan” experience. The interactive Michael
Jordan-themed installation ran throughout the NBA All-Star Weekend,
complete with LED simulators, personalized quotes, crowd reactions and
instructions on famous plays. The brand has always well-integrated
NBA All-Star weekend, previously launching new products and providing
interactive experiences for Jordan fans. By allowing the target to connect with
the brand experientially, Jordan invited fans to personally connect with the
All-Star athlete and hoped they would respond by stepping into
his shoes – literally.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
15. PEPSI USES AUGMENTED
REALITY TO GIVE COMMUTERS
AN UNBELIEVABLE EXPERIENCE
In spring of 2014,
Pepsi Max used
augmented reality to entertain
consumers and, more notably,
drive participation in its
“Unbelievable” campaign. In
a single bus shelter in London,
Pepsi installed augmented
reality technology showing unassuming commuters a variety of “unbelievable”
scenarios, such as a Bengal tiger running down the sidewalk, flying saucers and
laser-shooting robots storming the streets. This alone made for an incredible
and memorable branded experience. However, where Pepsi really won was with
the social amplification of the stunt – a video capturing consumers’ reactions to
(and interactions with) the augmented reality scenes. The video received over six
million hits on YouTube, and user-generated content tagged with
#LiveForNow exploded.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
16. STARBUCKS GIVES CONSUMERS
THE POWER OF PERSONAL PRICING
Through a Frappuccino microsite,
Starbucks asked fans to choose
their favorite Frappuccino flavor
from six new options, granting the
winning beverage a special price
during the month of June. The
voting process was informative and
user-friendly, allowing consumers
to read snapshot biographies on
each flavor, indicate their three
favorite flavors with a straw
graphic, view an interactive map
displaying the top flavors of each
state and download GIFs and
wallpapers to share through their social media pages. Starbucks leveraged
their consumers’ love of coffee and already established loyalty to position
them as brand ambassadors. This allowed consumers to share their passion
digitally through multiple social media platforms with their online connections
and promote the brand and its initiative in an organic way.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
17. AMERICAN EAGLE DITCHES
PHOTOSHOP FOR ITS AERIE
PRODUCT LINE
American Eagle has been fighting to come back as a dominant clothing line,
and its Aerie line of women’s wear may be the key. On Instagram, American
Eagle’s Aerie hinted at their “top secret project” which was later revealed as
#AerieREAL. This campaign, which included Millennial star Emma Roberts,
was completely Photoshop-free to dismantle the belief of the “flawless model.”
Utilizing the tagline “The Real You Is Sexy,” American Eagle, like other brands,
leveraged inner beauty for a more authentic and genuine appeal
to Millennials on social media.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
18. CONVERSE CREATES
GALLERY TO SHOWCASE
INDIVIDUALS’ CREATIVITY
Converse launched its “Made By You” campaign in 2015, following creative
people from around the world and showing their lives through the lens of
their Converses. After shooting photos of these creatives and their stories,
Converse created a pop-up “gallery” in New York City for locals to explore.
For those who could not attend the gallery, Converse displayed its artwork
on Instagram and Facebook. Through this campaign, Converse leveraged the
Millennial way of creative individuality and showed how the brand plays a
role in the lives of its consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
19. FORD ENTICES CONSUMERS
THROUGH FIESTAGRAM CONTEST
To increase awareness of its Fiesta model among the fashion, style and
technology industries Ford hosted a six-week Instagram contest encouraging
consumers to submit original and creative content using weekly hashtags
corresponding to a high-tech feature of the Ford Fiesta, like #entry and
#music. Each week, the winning submissions were featured in real-life
galleries and digital billboards, and winners were given weekly prizes such as
iPads and digital cameras with the grand prize of a Ford Fiesta. By leveraging
a digital platform the target demographic favors, Ford accumulated over
16,000 submitted pictures and more than 120,000 new Facebook fans while
showcasing UGC and successfully spreading awareness of the Fiesta’s hightech features.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
20. LG CALLS FOR COMEDIC
MOM PARTICIPATION
LG launched an interactive campaign, #MomConfessions, with TV spots and
Tumblr posts of “confessions” from mothers, such as “I hid my chips in the
dryer” and “Once the Easter bunny did not come; he was hung over. I told my
tearful son he was running late.” Using the campaign hashtag, moms hopped
on the trend and began posting their own “confessions” on social media and
directly submitting them to MomConfessions.com. What began as a series
of cynical, comedic TV spots, turned into a social phenomenon, engaging
moms nationwide. Strategically targeting Millennial moms with humor and
Tumblr integration, LG’s campaign gained traction with parents and created a
community among the LG consumer market.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
21. DISNEY SHADOWS
SURPRISE NEW YORK SHOPPERS
As part of the brand’s “Disney Side” campaign, Disney gave New York
shoppers an experiential surprise that beautifully matched the brand’s tone.
As people walked by an illuminated billboard at Westfield Sunrise Center in
Massapequa, a shadow of Disney characters, such as Goofy, Mickey Mouse
and Donald Duck, followed along. At the end of the shadow show, all of the
Disney characters came out and said hello to the crowd. The hidden-camera
stunt spread its magic to everyone at the mall and was a social media hit,
gaining more than 27,000 likes on Facebook alone.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
22. HOT TOPIC BEFRIENDS
MUSIC-LOVING MILLENNIALS
For fans of this clothing retailer, Hot Topic isn’t just a store they shop at, it’s
a brand they’re passionate about. Hot Topic managed to find a niche and
build a loyal fanbase by focusing on the local music scene – more so than
the national charts. If you walk into any Hot Topic store, you’ll find bulletin
boards plastered with local music flyers and see CD’s on the checkout counter
chosen by store employees. They kicked this off in 2008, when the brand
hosted free acoustic shows, featuring local bands selected by store employees
– most of whom are under the age of 25. Millennials seem to gravitate
towards their mix of support for the local music community, releases of the
latest Star Wars t-shirts, launch parties for upcoming movie releases and their
regular sharing of user-generated photos on Instagram. Hot Topic lets their
fans dictate their store’s passion points which lines up nicely with the three
cardinal rules of Millennial Marketing - make them look good, feel good and
entertain them.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
23. OLD NAVY CELEBRATES
CHRISTMAS WITH VINE
For the brand’s 2014 12 Days of Christmas, Old Navy launched a
white elephant gift swap game on Vine called #StealOrStay. Using
the brand’s Fair Isle sweater, Old Navy posted 12 gifts, from pogo sticks to
full-paid trips, to open, share or “steal” from other Viners. To amplify the social
reach of the effort, Old Navy teamed up with 12 Vine “stars” and promoted
the game on Twitter. To enter to win a prize, participants had to retweet or revine the post using the #StealOrStay. This good old Yankee swap, with a social
media twist, reported upwards of 45,000 likes and 16,000 re-vines, as well as
a 50 percent increase in followers on Vine.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
24. KOHL’S RE-INVENTS
REWARDS PROGRAM
Kohl’s’ numerous locations and the easy navigability of its stores has made
the brand an industry leader for many years. However, the company was
slow to adapt to new technology in the late 2000’s and, as a result, saw its
growth plateau. In response, Kohl’s recently implemented a new rewards
program, Yes2You. Over 30 million people have signed up to use the
program, which is designed to include people who don’t have a Kohl’s card.
Reward members can share points with friends or get points from pinning
items on Pinterest. Consumers have flocked to this program for its inclusivity,
quick rewards and interaction with other Kohl’s customers. The program has
been wildly successful in getting consumers to interact with Kohl’s across
multiple channels.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
25. VICTORIA’S SECRET GIVES
CONSUMERS CONTROL WITH
SUMMER HOT LIST
Lingerie leader, Victoria’s Secret,
took two-way communication
to the next level by allowing
their audience to determine
the winners of the brand’s
first ever Summer Hot List
through Instagram and Twitter.
In addition to showcasing its
merchandise, Victoria’s Secret
strives to promote lifestyle
content that complements its
products in hopes of providing
consumers with a well-rounded
experience. Each day, the brand
posted two pre-picked options of various hotspots and locations and asked
consumers to choose a winner. For example, consumers were asked to select
their favorite “Hottest City Escape” between San Francisco and Montréal,
each with a specific hashtag for voting purposes. Through this socially
engaging activation, Victoria’s Secret proved to fans that the brand respects
consumers’ opinions, helping to strengthen the
influencer-audience relationship.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
26. HOLLISTER HEADS
TO THE BEACH
To help reposition its Hollister
brand, Abercrombie & Fitch Co.
took over a Santa Monica beach
house for the summer of 2014.
Embodying the “iconic, laid-back
SoCal attitude of the brand,”
the house featured live music
performances from artists like
Ariana Grande, Lucy Hale and
more, a jeans lounge featuring
the brand’s latest styles and washes, a “So Cal Stylist” video series and celebrity
appearances by Brendan Robinson and others. For consumers who couldn’t
visit the Santa Monica house, on-site stylists gave fashion advice through
social media and the brand began a new blog, “This is SoCal,” chronicling the
excitement for fans. The event brilliantly gave consumers intimate access to
popular Millennial stars and artists while allowing off-site fans to partake
in the action.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
27. VANS MAKES FANS
DOCUMENTARIANS IN NEW PROJECT
In 2014, Vans started a movement encouraging fans to create documentaries
about their lifestyles, seeking to associate its brand with the lifestyle of “Living
Off the Wall.” Using #LivingOffTheWall, Vans invited aspiring filmmakers to
share stories of those living off the beaten path. Many brands with smaller
marketing budgets take the lifestyle branding approach, often finding great
success. Vans added professional videos on surfing, skateboarding and
music to the page, which is now a hub of awesome Vans lifestyle videos. The
documentaries have an authentic feel and give a clever shout out to the fans
that keep the brand going.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
28. DELL HITS THE ROAD
In August of 2014 Dell kicked off its back-to-school promotion
with a road trip. The technology brand sent YouTube celebrities SMOSH on
a road trip armed with a Dell Venue 8 Tablet. During this trip, the team took
recommendations from social media users, such as where to eat, places to
visit and things to do. The SMOSH team showcased a wide array of Venue 8
Tablet features along the way, naturally incorporating the product into their
road trip. The campaign resonated well with Dell’s target demographic,
teens and college students, speaking to them in a fun, authentic
tone Millennials appreciate.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
29. LEVI’S UTILIZES IBEACON TO
ATTRACT NEARBY SHOPPERS
In an ongoing effort to attract consumers to its brick-and-mortar stores,
Levi’s launched a reintroduction campaign that utilized iBeacon billboards to
connect with potential shoppers. iBeacons are an emerging form of relative
targeted mobile advertising, and Levi’s hoped the ads would be successful
in catching shoppers at exactly the right moment – when they were near a
Levi’s store. By scanning the ad with their smartphone, customers received a
promotional offer from Levi’s and directions to a nearby store. Capitalizing on
granular location data, the apparel company also used iBeacon technology instore to gain insight on consumers’ product preferences. With this new digital
innovation, Levi’s drove traffic to their stores and connected with shoppers
like never before.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
30. UNDER ARMOUR USES REAL DATA
FOR HOLIDAY ADS
Under Armour tapped into real consumer data to promote holiday sales with
display ads. The brand wanted to generate excitement among consumers by
creating “highly relevant and engaging” content. The online advertisements
reached beyond the brand’s website, including an 18-day gift guide
promotion, kicking off just before Black Friday. For the brand, the goal was to
reach both general fitness consumers and sports enthusiasts. To do so, the
brand utilized Google’s display network targeting users by interest, category
and specific keywords. While targeting was key to the campaign’s success,
which has far exceeded the brands expectations, the ultimate success was
in the brand’s hands-on optimizations throughout the campaign, based on
consumer data collected.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
31. H&M LETS FANS UNDRESS
DAVID BECKHAM
During the 2014
Super Bowl, H&M
asked fans to choose
one of two endings
to the actionpacked, provocative
ad featuring
David Beckham.
Consumers were
encouraged to go to H&M’s brand website where they had the option to vote
#covered or #uncovered. In the #covered version, Beckham ends up at a
photo shoot wearing only his H&M briefs. By voting #uncovered, Beckham
arrives in his birthday suit. Onsite voting at the flagship store in Times Square
during Super Bowl weekend let both football and non-football fans interact
with Beckham. By entertaining consumers with a scandalous David Beckham
and encouraging fans to partake in the action through social media, H&M not
only captured the attention of Millennials, but connected with them
through participation.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
32. MCDONALD’S LAUNCHES
PAY WITH LOVIN’ PROMOTION
VIA SUPER BOWL AD
In February of 2015,
McDonald’s made
sales to randomly
selected customers for
nothing more than an
act of kindness. The
activation, which was
announced in the brand’s Super Bowl commercial, took place during the first
two weeks of February as an extension of the brand’s current refresh. In the
commercial, McDonald’s employees asked patrons to pay for their food by
giving a hug or by calling their mothers to say “I love you.” To supplement this
experiential activation digitally, McDonald’s started #PayWithLovin, inviting
consumers to share their experiences. Whether consumers are having a
laugh over the program name or genuinely engaging with the brand, this
promotion illustrates how powerful friendship management can be in any
branding strategy.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
33. TOYOTA BRINGS CARS
TO LIFE THROUGH
#CARSTHATFEEL CAMPAIGN
Toyota promoted its latest Prius model at the 2014 Vivid Light Festival in
Sydney Harbor. Rather than simply displaying the vehicles, Toyota created
an experience that matched the theme of the event. Using LED lighting and
projectors, the company developed sedans that became sentient beings and
interacted with festivalgoers. As pedestrians approached, the cars woke up,
yawned and changed colors from nighttime blue to sunburst yellow. And then
the fun started. Each Prius had its own personality and playfully invited guests
to tickle, hug or kiss them. Those who participated were encouraged to
share their experience across social media platforms utilizing #CarsThatFeel.
Toyota’s execution showcased the personality of the car and the Toyota
brand, living under the mantra “Fun to Drive.”
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
34. LAY’S CONSUMERS CUSTOMIZE
THEIR OWN CHIP BAGS
Lay’s encouraged fans
to celebrate their summer moments
with customizable potato chip bags.
Fans were invited to upload and
caption a photo to receive a digital
version of a personalized Lay’s
potato chip bag – showcasing their
photo – which they could then share
through social. To give consumers
an extra incentive to participate,
the brand awarded thousands of
lucky fans a real-life version of their
customized potato chip bag, featuring
the photo they submitted. Marking the first time Frito-Lay offered consumers
personalized packaging of its products, the brand created memorable and
lasting experiences for consumers that involved the brand and its products,
deepening the brand’s relationship with the consumer.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
35. GAP INVITES FANS
TO PLAY THEIR STRIPES
Partnering with Blood Orange as part of the brand’s Dress Normal campaign,
Gap created an augmented reality game, “Play Your Stripes.” Using their
webcams consumers could “strum” on their stripped clothing to create
personalized beats, which they could remix with the track “It Is What It Is”
by Blood Orange. Once users created their custom beats they had the option
to share their masterpieces on social media. This creative application of
augmented reality caught the eye of Millennials around the country, as these
consumers are drawn to personal interactions with brands and enjoy staying
up-to-date on the latest technology.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
36. HP TECHNOLOGY POWERS
UP TO #FINDRALPH
HP technology promoted the integration of products through a new
interactive campaign, Lost Iguana. The campaign featured the story of a
precocious young boy who used the power of HP technology to help find his
lost iguana, Ralph. HP linked the campaign with online interactive elements,
utilizing the #FindRalph on YouTube, Twitter and other social channels, as well
as on a campaign microsite. To further campaign reach, HP ran a 60-second
broadcast spot showing the boy using HP laptops and printers to print out
search flyers and assemble a search team from around the neighborhood. By
the end of the spot the self-assured boy says, “And here comes the knock,”
and sure enough his iguana has returned. The campaign managed to pull on
Millennial heartstrings while showing off product features and benefits and
starting a social conversation.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
37. AEROPOSTALE TEASES
REBRAND WITH SOCIAL AND
MOBILE MESSAGING
In July of 2014, Aeropostale
released a teaser of its latest
rebrand, AeroNow, with a social
and mobile messaging campaign,
knowing this is where the brand’s
younger target spends much of its
time. The social campaign asked
fans to submit selfies
on Instagram using the rebrand
slogan “Are you who you were
a year ago?” while the text
campaign requested fans opt-in
by texting “Now” to Aero87 to
receive an invite to the rebrand
reveal in-stores. Reaching
consumers where they’re already spending time and allowing them to
participate in the excitement of the reveal, Aeropostale was able to engage
consumer participation and create buzz for the rebrand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
38. EXPRESS’ NEXT LOYALTY
PROGRAM REWARDS CONSUMERS
FOR THEIR PARTICIPATION
Express has reached out to Millennials by creating a loyalty program,
NEXT, to improve the brand’s CRM. With NEXT, Express shoppers earn
reward points for using their Express credit card, retweeting Express tweets,
reviewing products on the company’s website and signing up for Express Text
messages. For every 2,500 points shoppers earn, they receive a $10 store
credit. Incentivizing Millennials to share content on social media in exchange
for rewards has helped the brand improve user engagement and loyalty
among customers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
39. MACY’S “THANK A MOM”
CAMPAIGN SHARES THE LOVE
With Mother’s Day right around the corner, Macy’s asked consumers to
upload their favorite moments with mom to Twitter, Instagram and Facebook.
For each #MacysLovesMoms, alongside a mom-themed memory or photo,
Macy’s donated $3 to one of five pre-approved charities. The brand also
opened up two-way communication as they interacted with campaign
participants on Twitter – commenting on photo and tweet submissions. The
Macy’s social promotion was a great way to engage consumers, provide an
outlet to help those in need and serve as a branding opportunity to remind
consumers of its many gift-appropriate offerings ahead of the
national holiday.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
40. BEST BUY INTRODUCES
#HINTINGSEASON
Research revealed that
consumers see a lack of
perceived need or request
from gift recipients as the
main reason for not giving
consumer electronics as
gifts. Aiming to combat
this, Best Buy reached
out to Millennials with the
#hintingseason campaign.
The brand utilized Vine
and Twitter to encourage
people to hint at what they wanted for the 2014 Christmas season. If people
didn’t know what they wanted, Best Buy provided suggestions. To take the
campaign even further, Best Buy surprised a few lucky fans with the gifts they
requested and recorded their reactions. The campaign boosted Best Buy’s
holiday revenue by $10.1 billion, generated 660 million impressions and had a
7.2 percent engagement rate – a holiday slam-dunk.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
41. CHEVROLET COMMUNICATES
WITH EMOJIS
Chevrolet launched a press
release completely written
in emojis with a challenge
attached, “Decode our
press release.” This was
coupled with an “emoji
academy” YouTube video
showcasing Millennial
celebrities trying to
teach Comedian Norm
Macdonald how to speak
emoji and decode the
press release. The stunt reached a lot of Millennials and led them to attempt
to decode the press release themselves before looking at the actual press
release to see how they did. The use of emojis and the challenge to decode
resulted in massive exposure and reached a lot of consumers who normally
wouldn’t have paid attention to a Chevrolet press release.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
42. HONDA FIT TARGETS MUSIC
LOVERS AND GAMERS ON YOUTUBE
Honda invested in YouTube promotions for the 2015 Honda Fit. This twopronged attack targeted both Millennial music lovers and gamers. The
“Honda Stage” showcased live music festivals, behind the scenes videos,
exclusive interviews and more on a dedicated YouTube channel, working
together with Live Nation, iHeartRadio, Vevo and REVOLT. Honda also
worked with Machinima, a popular YouTube gaming channel, to promote the
new arcade fighting game, “Ultra Street Fighter IV.” Playing off bonus rounds
where game characters destroy generic cars, characters fought over the 2015
Honda Fit in a 13-episode YouTube mini-series. This campaign was a clear
directive to remain top-of-mind with Millennials, serving as a lifestyle outlet
for video game and music content.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
43. COACH INVITES FAMOUS
INSTAGRAMMERS TO
CUSTOMIZE BAGS
While Coach has obtained
elite status as a classic
and expensive brand, it
has struggled to be more
easily accessible and
relatable to consumers
– so the brand turned to
social media. With its
#WhatsYourSwagger
campaign, Coach
encouraged consumers to
show off how they make their swagger truly their own by posting photos of
how they use their Coach products. #WhatsYourSwagger allowed Coach to
showcase the individuality and versatility of its product line. At the same time,
the campaign brought a modern twist to a classic brand, which was both
refreshing for consumers and rejuvenating for the brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
44. KELLOGG’S EGGO CAMPAIGN
WANTS LIKES, NOT SHARES
Kellogg’s Eggo frozen waffles
revived an old tagline in a new
campaign advising consumers
that in today’s digital sharing
environment, some things
are best kept for themselves.
Offsetting the trend of sharing
food photos on social platforms
like Instagram and Facebook,
Kellogg’s declared actually
sharing your Eggo is out of the
question (the old: L’Eggo My
Eggo). The campaign revival
focused heavily on digital platforms, such as Facebook, with online videos and
visual assets; however, it incorporated TV spots as well. Pairing nostalgia with
modern relevance, Eggo invited consumers to choose a breakfast item worth
NOT sharing with others.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
45. RALPH LAUREN’S 2014 FALL
CAMPAIGN, “PROJECT WAREHOUSE,”
DRIVES ENGAGEMENT THROUGH
THE CREATIVE PROCESS
Ralph Lauren invited consumers to be a part of its 2014 Fall line, Denim
& Supply. The campaign, “Project Warehouse,” featured DJ/Producer,
AVICII, Painter, Alexa Meade, and Illustrator/Sculptor, Arran Gregory; each
tasked with creating a project inspired by the Denim & Supply line. The
campaign took place in three ‘missions,’ focusing on one of the collaborators
and allowing fans to enter their own content. For instance, Alexa Meade’s
mission was to create a piece of ‘living art’ and fans were asked to submit
photos of themselves on Instagram for a chance to be in her next piece. As
Ralph Lauren encouraged fans to join the creative process, the campaign
revealed the power between fashion and self-expression, driving an emotional
connection between consumers and Ralph Lauren.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
46. BMW GOES DIGITAL
FOR 2014 OLYMPICS
During the 2014 Olympic Games BMW served as the official automotive
sponsor of Team USA, launching a series of accompanying digital and social
activations. BMW sparked conversation among fans using #BMWBobsled,
piggybacking on a documentary featuring BMW’s partnership with the US
Bobsled team, and #BMWTeamUSA. The automotive brand also sponsored
a contest called “Born to Slide” encouraging participants to submit photos of
themselves sliding using #BMWborntoslide. The winners were rewarded with
a trip to Park City, Utah, where they rode in a real four-man bobsled. In the
midst of a four-year global phenomenon, BMW managed to make consumers
feel like they were part of the excitement, achieving personal engagement
through inclusive, interactive social and digital efforts.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
47. HERSHEY’S ENCOURAGES
COMMENTS ON FACEBOOK WITH
#FEEDYOURFANCY
Hershey’s is one of the
biggest brands in chocolate
– but their current promotion
isn’t reminiscent of a large
company. The brand isn’t using
huge prizes or extravagant
user videos, but rather
#FeedYourFancy. All fans have
to do is comment on Facebook
posts with #FeedYourFancy
to be eligible to win a $300
Visa card. Many brands
require users to go above and
beyond to gain recognition,
but Hershey’s only requires a single Facebook comment. The promotion is
straightforward, easy for consumers to take part in and offers a clear benefit
– a definite success for Hershey’s.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
48. HTC TAKES TO TIMES SQUARE
During an 11-week campaign, marrying social media with Times Square ads,
HTC received over 54,000 photo submissions. As part of its “Beautiful”
campaign HTC encouraged consumers across the US, UK, China, Hong
Kong and Taiwan to submit their most beautiful photos for the chance to
win a HTC One Smartphone worth $2,500. In return, participants received
digital keepsakes, which they could share on social. The best submissions
were featured on the HTC website and on a billboard in Times Square. The
campaign, which was designed to capitalize on New York City foot traffic
during the holiday and Super Bowl season, was a great way for HTC to
directly engage consumers while highlighting the benefits and features of the
brand’s latest smartphone.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
49. DOVE GIVES REAL-TIME
SELF-ESTEEM ADVICE ON SNAPCHAT
Dove connected with young women through a three-day Snapchat campaign
in October of 2014. While many brands are fearful of the social platform’s
scandalous reputation, Dove leveraged the app’s ability to engage with girls
in one-to-one communication in a comfortable space – in which photos
magically disappear after 10 seconds. Here’s how it works: Girls snap
their insecurities or self-image questions to a group of Dove “Self-Esteem”
ambassadors, and as those snaps disappear, the girls receive real-time advice
and positive words of encouragement. Dove has spent the past few years
focusing on self-image by creating events allowing for personal discussions,
but this breakthrough initiative allowed the brand to cultivate one-to-one
conversations with young women in a more private and accessible manner.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
50. DR. PEPPER SPIKES UP ITS FAN
BASE THROUGH ‘LIP SYNC BATTLE’
Dr. Pepper partnered with Spike’s hit television show “Lip Sync Battle” to set
up a lip sync booth in Times Square. As a promotion of the show’s current
season, fans had the opportunity to record themselves lip-syncing at the
booth and share videos socially. Participants chose to perform one of four
songs from the current season of “Lip Sync Battle,” and a selection of the clips
was aired during the final episode. A brand going above and beyond to reach
their fans isn’t anything new. However, this activation, which is an extension of
the #OneofaKindMoment social campaign, is a great example of how brands
can take sponsorships an extra mile to really bring a campaign to life, and
create fan loyalty in the process.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
51. TACO BELL CAMPAIGN GOES
1984 FOR 2015
In 2015, Taco Bell reimagined a George Orwell style dystopia ruled by a
clown-esque Big Brother and encouraged customers to break free of the
“sameness” of their familiar McDonald’s breakfast foods. To promote the
campaign, Taco Bell created a series of TV and print pieces leading customers
back to Taco Bell’s breakfast defection microsite, BreakfastDefectors.com.
Once on the site, users were encouraged to take part in weekly challenges for
prizes, which generally involved creating and sharing pro-defector imagery
using #breakfastdefects. Users could also spread the breakfast revolution by
sharing pre-created gifs and imagery via social. The inherent nature of this
campaign created a tongue-and-cheek breakfast subculture. And what better
way to rally the troops than to provide a digital home base to spread the word.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
52. ASUS BRINGS YOU NEW
TECHNOLOGY #ONTHEFLY
In November of 2014, ASUS launched a campaign featuring birds with arms.
“Modern Birds” starred tiny birds with human arms highlighting the benefits
and features of the Asus Transformer T100 2-in-1-laptop/tablet hybrid. The
campaign played upon popular memes featuring birds with arms and is
centered on the idea that birds know how to get things done #OnTheFly, a
clever nod to the T100’s on-the-go capabilities. Asus executed this campaign
on multiple platforms utilizing Facebook games, social content, memes and
a series of three short videos. By playing upon a popular internet trend and
employing interactive, digital executions, Asus set itself up well to reach a
Millennial audience.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
53. EBAY ENCOURAGES ARTISTS
TO SHARE INSPIRATION WITH
#EBAYARTFORALL
eBay partnered with artist and illustrator Mario Wagner to produce
an interactive art installation in New York City, created entirely of UGC.
Celebrating the launch of its new live auctions, eBay encouraged artists to
share what inspires them using #eBayArtForAll on Twitter and Instagram.
Wagner then repurposed this global UGC to create a masterpiece embodying
inspiration, access, connection and community. The final piece was displayed
to the public on the streets of New York City in November. This creative,
interactive campaign masterfully allowed consumers to have a direct role in
creating a piece of art, uniting them around the idea of inspiration
and promoting eBay’s latest offering.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
54. WHOLE FOODS ENCOURAGES
FANS TO SHARE FOOD PICS WITH
#FOODS4THOUGHT
If you’ve ever checked out the Whole Foods Instagram page you’ve probably
left with a watering mouth and grumbling stomach. Whole Foods decided
to further capitalize on its Instagram by encouraging fans to join in the food
craze. With the #Foods4Thought campaign, Whole Foods and their fans
created the ultimate food page. Both the brand and its fans populated the
hashtag on Twitter and Instagram with some of the most delicious foods
you’ve ever seen. With this campaign, Whole Foods invited fans to co-create
social content alongside the brand, ultimately creating a connection around
the celebration of the beauty of food.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
55. CHICK-FIL-A CELEBRATES
COW APPRECIATION DAY
Chick-fil-A has become
a stand out in the fast
food industry thanks to
its clean restaurants and
high-quality food. As part
of its long-running “Eat
Mor Chikin” campaign, the
brand celebrates an annual
Cow Appreciation Day. In
2015, Chick-fil-A added a
twist to its annual event,
offering free meals to customers who dressed like cows. This experiential
event was a creative way for Chick-fil-A to celebrate the movement and
encourage fan interaction. The 2015 Cow Appreciation Day event received a
lot of social buzz, especially in the form of pictures of consumers dressed as
cows, and was a brilliant way to draw further attention to the brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
56. CHIPOTLE TRADES
FREE FOOD FOR HAIKUS
Chipotle launched a one-day
social media campaign, the
Chipotle Burrito Love Haiku
Contest, which asked fans
to write a haiku expressing
their love for burritos. To
participate, fans posted haikus
to the brand’s Facebook page
or tweeted their poems
@chipotletweets for the
chance to win prizes. The
top 20 submissions with the
most likes/retweets received
a dinner for two at a Chipotle
restaurant. Chipotle used the
haiku format to engage with
customers, but also to create
parameters of uniformity as to what was submitted. This campaign served
fans with a simple, yet creatively innate way to participate with the brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
57. GAMESTOP USES MOBILE DATA
TO DETERMINE IN-STORE INVENTORY
GameStop dominates the brick and mortar video game market due to its vast
bank of consumer knowledge. The company studies the shopping habits of its
loyalty program members and only markets to them where it makes sense.
With the mobile data it collects GameStop knows exactly where consumers
are, which comes in handy when marketing sports games in particular. In
regions where a certain sport is most popular, GameStop will accrue greater
game inventory focused on that sport. GameStop’s marketing techniques
have created a loyal fan base. While other in-store gaming companies have
come and gone, GameStop has persevered because of its utilization of
mobile data.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
58. KRAFT GETS THINGS
MOVING WITH NEW YAHOO ADS
Yahoo took advertising to a whole new level with motion ads. The new update
combined images and animation to tell a product story. Created to be more
like a gif, these ads appeal to the ever so wandering eye of Millennials. Kraft
Singles was the first brand to jump on board by delivering news that their
product is no longer made with artificial preservatives through a delicious
sandwich ad. The company used the animation of steam rising from a freshly
made grilled cheese to catch eyes and make stomachs rumble. This new
update could be the start of a new form of advertising, but only time will tell
whether other brands will catch on. What started with steam could create a
snowball effect of animation.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
59. KROGER HOLDS THE SECRET
WEAPON TO CUSTOMER TRACKING
Using dunnhumby, a data specialist company, Kroger uses its Kroger
Plus loyalty cards to gather data on each consumer and reward shoppers
according to their buying habits. Every year the grocery chain sends out 11
million pieces of direct mail, each unique to its recipient. Seventy percent
of the 12 coupons included in these mailers are redeemed within the first
six weeks of mailing. These coupons have resulted in $10 billion in revenue
for Kroger. Kroger also uses its customer data to stock and promote the
best products and choose the right promotions, prices and placements. By
knowing exactly how its customers shop, Kroger has tailored each aspect
of the shopping experience to its consumers’ needs, resulting in
incredible loyalty.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
60. MOUNTAIN DEW CREATES UGC
NARRATIVES WITH SNAPCHAT
Mountain Dew favored the real-time capabilities of Snapchat to announce
two new flavors in its Mountain Dew Kickstart product line. The “It All
Starts with a Kick” campaign aimed to tie together user-generated snaps to
create a story. The campaign, which was launched in the weeks following the
announcement, sought to engage Snapchat users by putting a face to their
consumers. Utilizing Snapchat for user-generated content is a great way to
spark a connection between a brand and its consumers. With storytelling as
the main goal, it’s interesting to see how consumers interact and contribute
to the campaign. Using stories, brands are starting to tap into Snapchat more
effectively and Mountain Dew is a great example.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
61. VERIZON CHALLENGES USERS TO
CREATE NEXT INNOVATIVE APP
Verizon launched a competition challenging people from around the country
to create the next innovative mobile application. The wireless company
received submissions from countless Millennials, ultimately choosing 10
national winners, including six 13-year-olds from the Bronx Academy of
Promise. These six youngsters were then chosen to star in Verizon’s newest
national ad campaign for their development of an app that uses a Greek
mythology game to help students with their math skills. Giving Millennials
the opportunity to apply their ideas to a competition excited a lot of young
entrepreneurs and lead to immense brand exposure for Verizon.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
62. AT&T AIRS SCRIPTED
SERIES ON SNAPCHAT
In 2015, AT&T
launched the first
scripted entertainment
series – “Snapperhero” – on
Snapchat over a four-week
period, releasing 12 100-200
second videos. This social
partnership invited Millennials
to “co-create” superhero
mini-series episodes as a way
to spur innovative consumer
engagement. The social media celebrities of this mini-series solicited content
ideas, costume designs and creative superpowers from fans via Snapchat,
YouTube, Vine and Instagram. After their launch, these documentary-style
episodes lived outside Snapchat on other social networks, allowing for
continued consumer involvement with the scripted series.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
63. BARNES & NOBLE MAKES
HOLIDAY SHOPPING EASIER
Barnes & Noble ran a social campaign during the winter of 2014 simplifying
the often-grueling process of holiday shopping. Valuing the importance of
cross-channel unity, Barnes & Noble integrated a hashtag campaign with
in-store shopping. Users who tweeted questions at the Barnes & Noble team
using #BNGiftTip were provided with gift recommendations. Fans were then
armed to hit the stores with the perfect Christmas list. The campaign was a
clever way for Barnes & Noble to integrate faster holiday shopping with great
customer service.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
64. BATH & BODY WORKS BRINGS
BACK DISCONTINUED FRAGRANCES
Through its
#FlashbackFragrance
campaign, Bath and
Body Works tapped into
consumers’ nostalgic side
with a momentary comeback
of six iconic fragrances:
Cucumber Melon, Juniper
Breeze, Pearberry, Plumeria,
Country Apple and White Tea
and Ginger. These signature
scents were available to
consumers for one month only as shower gels, body lotions, body creams
and fragrance mists. The brand recreated the products’ packaging to provide
consumers with a new and exciting experience while offering them at a
reduced price. By being in tune to the wants of its consumers, and promoting
#FlashbackFragrance Bath & Body Works connected with and sparked
conversation on social media among Millennials – who loved to share their
fond teenage memories of the discontinued scents.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
65. FACEBOOK SHARES
THE LOVE WITH PERSONALIZED
“LOOK BACK” VIDEOS
To celebrate Facebook’s ten-year anniversary in 2014, Mark Zuckerberg
asked the community he built to reflect on their memories – in the form of
status updates and photos – shared on the social media platform. “Look
Back” showcased first moments spent on Facebook, compiled the most liked
status updates and images and then cycled through a few randomly selected
photos, all while inspirational music played in the background. In a time where
stories continue to pop up about teens rejecting Facebook, an emotionally
charged video created by the Facebook team is just what users needed to
remind them why they joined in the first place. Tugging at the heartstrings
was a seemingly smart move to ensure Facebook maintained loyalty in an
ever-changing social media arena.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
66. MICHAEL KORS ENCOURAGES
USER PARTICIPATION WITH
#WHATSINYOURKORS
Michael Kors was the fastest growing brand on social media in 2013 thanks
to its #WhatsInYourKors campaign. The digital campaign asked users to
creatively share what they keep in their Michael Kors bag on Twitter and
Instagram using #WhatsInYourKors. The brand also utilized the hashtag to
give style advice to fans and promote holiday-specific fashion accessories.
Consumers were able to hover over these images to bring up product
information and click “show now” to go to the brand’s website where they
could purchase the items. Michael Kors’ hashtag used in this campaign was
brilliant not only in encouraging UGC but in allowing consumers to purchase
items directly through social media.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
67. MARVEL TRADES
TWEETS FOR TRAILER
To promote its latest
Avengers movie, Age of
Ultron, Marvel unlocked
the movie’s trailer only after
it received enough tweets.
To do so, Marvel released
a promoted tweet that
included a “tweet to unlock”
button – which generated a
message for consumers to
share with their followers –
and informed users how far
they were from unlocking the
trailer. While this execution
was not completely original –
Snickers did something similar during the Super Bowl – Marvel was incredibly
successful in sparking conversation around the trailer’s release – receiving an
average of 8,100 tweets a minute worldwide – and built a greater sense of
community amongst fans by encouraging them to work together toward the
same end goal.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
68. PIZZA HUT RELEASES NEW
MOVIE-PROJECTOR PIZZA BOX
As if a steaming hot pizza wasn’t good enough, Pizza Hut has designed a new
pizza box doubling as a movie projector. The Blockbuster Box, as it is known,
utilizes a lens and holds a smartphone, allowing users to project a movie from
their phone screens. The box includes a QR code offering one free movie
download, which is determined by the genre of the pizza box received: Action,
Scary, Romance or Sci-Fi. This special projector box was only available in
Hong Kong test markets, as of the summer of 2015; however, the markets
may expand soon. Leveraging the classic pizza/movie night, Pizza Hut
implemented this somewhat simple activation as a way to stand out from
other pizza competitors and increase word of mouth among consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
69. VALVE ANNOUNCES RELEASE
OF STEAM MACHINE DESIGNS
Valve’s November 2015 Steam Machine release will extend the brand’s Steam
hardware to the living room. With more than 3,000 games and over 65
million users, Steam has become the ultimate online gaming platform since
its release in 2003. The hardware allows users to create and share content
with other users, as well as instantly access games on the computer, TV and
mobile devices. The soon-to-come Steam Machine will increase Steam’s
reach and give gamers the opportunity to select the gaming features best
suited to their individual needs. Providing customization, community and
instant access across multiple platforms, the Steam Machine is Valve’s next
step in revolutionizing the gaming industry and giving consumers complete
control over their gaming experience.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
70. BANANA REPUBLIC TAPS INTO
#HOTDUDESREADING FOR A
GOOD CAUSE
Banana Republic partnered with Hot Dudes Reading, a fun-humored
Instagram account posting pictures of well-dressed men reading books,
to generate awareness for First Book, a children’s literacy program.
Users were encouraged to tag photos of well-dressed men reading
with #HotDudesReadingForACause for a chance to be featured on the
promotional site and in turn encourage donations to First Book. Banana
Republic jumped on the campaign by submitting pictures of their own –
attractive men wearing none other than Banana Republic clothing and reading
(of course!). Banana’s involvement with the campaign was a nice tie-in to
their rebrand as they looked to be modern, fresh and more relevant to how
consumers live their lives.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
71. JCPENNEY GAMIFIES THE
OSCAR-WATCHING EXPERIENCE
JCPenney leveraged the
biggest night in fashion to
promote its new spring line
and engage with fans via an
interactive charitable game.
Prior to the start of the awards,
consumers were encouraged
to sign-up for “Oscars Play
to Give” and interact on their
second screen throughout
the show. “Oscars Play to
Give” was filled with potential
Academy Awards moments.
When these moments
happened live, users tapped
the squares representing each
moment to earn points and
generate donations from the
brand to one of three charities. What a fun way to give back while enjoying
the red carpet, awards and celebrity antics!
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
72. NETFLIX LAUNCHES
ONLINE DOCUMENTARY CLUB
In 2014, Netflix partnered with Gawker to create the Documentary Club
– marrying real-time conversation with Netflix’s on-demand streaming.
Through Gawker’s Kinja platform, the brand launched an 11-week program
inviting viewers to partake in weekly discussions about a Netflix documentary.
To build hype, the program began with a blogger contest, through which the
brands hired a “Netflix junkie” to write Documentary Club content. By giving
consumers a voice and focusing on a specific target, the first Documentary
Club post received 90,000 page views. At the end of the 11-week program,
the club’s 19 conversations received more than 573,000 views.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
73. SEPHORA’S “BEAUTY BOARDS”
BOLSTER LOYALTY PROGRAM
AND ECOMMERCE
In an effort to strengthen its Beauty Insider program, Sephora
added an Instagram-style feature within its iPhone app, adding greater
e-commerce functionality. Similar to LiketoKnow.It, Beauty Insider app
users can upload photos of themselves and tag the products used to create
the look. Other loyalty club members who visit the “Inspire Me” section of
the app can scroll through a stream of user-uploaded photos to select and
purchase products from within the app. Because the purchase is made from
within the Beauty Insider app, purchases are tracked and points are quickly
added to the loyalty card account. With the rise in user-driven product
recommendations through visually led social platforms, Sephora is another
great example of a brand seeking opportunities to reward users for
boosting their brand’s image.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
74. TOSHIBA AND INTEL CELEBRATE
“THE BEAUTY INSIDE”
To feature the Ultrabook, Toshiba partnered with Intel to create
“The Beauty Inside,” a six-episode social film starring fans as the main
character, Alex. After shooting a 45-minute film, the brands left space for
consumer content, inviting fans to shoot their own Alex videos and submit
them through Facebook. One hundred Alexes were chosen to appear in the
series, which received 70 million views, 26 million interactions, 97 percent
approval on YouTube and a 40 percent increase in brand perception for
Toshiba. This beautiful campaign encouraged fans to spread love advice while
sharing their own personalities. In the end, Intel and Toshiba started a social
conversation reminding consumers, whether you’re a human or a computer,
it’s the beauty inside that counts.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
75. DODGE PARTNERS
WITH RON BURGUNDY
Dodge’s launch of the 2014 Durango used an unexpected spokesman,
Anchorman’s Ron Burgundy. Promoting the car and the upcoming
Anchorman sequel, Dodge held a contest, Hands on Ron Burgundy, awarding
daily prizes and a grand prize Dodge Durango. Gamers competed to “touch”
Burgundy for the longest period of time via mouse or button clicks on a
mobile-optimized microsite or Funny or Die’s website, registering with their
Facebook or Twitter accounts. The microsite also included a series of short
videos and other mini-games. By choosing a partnership that resonated with
Millennials and inviting them to participate in a humorous, lighthearted way,
Dodge saw an 80 percent increase in website traffic and sales of Durangos
went up 59 percent in October of 2013.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
76. NISSAN PROMOTES THE
ROGUE WITH A MOBILE CONTEST
INTEGRATING VIDEO AND SOCIAL
In 2014, Nissan launched a mobile-optimized interactive contest where
consumers could “Open the Briefcase” to find the key to a new Nissan Rogue.
Consumers were able to enter the contest once a day via the microsite or
Facebook through February 10. They could also earn up to three additional
entries per day by sharing the contest on Facebook and Twitter. The microsite
featured a short, cinematic video dramatizing the “Open the Briefcase”
call-to-action, which could also be shared to earn additional entries.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
77. NORDSTROM ADOPTS REDDIT TO
BOLSTER CONSUMER ENGAGEMENT
Nordstrom was the first brand to add Reddit to its social media repertoire in
2014, under the username Nordstrom1901 – referring to the year Nordstrom
opened. Moderated by an internal social media team, the brand’s content
included a clever introductory post, as well as “ask me anything” questions
(AMAs) led by a buyer at Nordstrom. “The AMAs enable us to have
an authentic, one-on-one dialog with customers on specific topics they
expressed interest in – like men’s fashion,” said Dan Evans, Jr., a Seattle
Nordstrom spokesperson. Reddit has allowed Nordstrom to communicate
directly with users, thus growing the brand’s relationships with and
loyalty from consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
78. PLAYSTATION RELEASES
SHOCKING GAME LAUNCH
PlayStation set up a booth in Antwerp’s Central Station to promote the release
of its PS4 game Infamous: Second Son – an action-adventure game whose
hero is equipped with electric superpowers. The booth prompted consumers
to stick their fingers into two holes in the front, giving an electric shock to
anyone who was brave enough to do so. Those who withstood the electric
shock for five seconds were then rewarded with a free copy of the game.
This inventive out-of-home execution was a great way for PlayStation to get
consumers talking about and interacting with the brand in a playful way while
encouraging trial of the brand’s latest game.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
79. PUMA INTRODUCES
DANCE DICTIONARY
To push the brand’s line of Sync fragrances, Puma released a
Dance Dictionary, allowing consumers to select words and phrases freestyle
performers then converted to dance moves. Once their dances were created
users had the opportunity to share them via social media, or email them
directly to their friends. Here’s how it works. Users begin with a series of set
templates but are given the opportunity to shift, add and subtract words to
create their own sentences. Entertaining and shareable, the Puma Dance
Dictionary was successful in its ability to live both on and offline. Targeting
16-24-year-olds specifically, Puma hoped this younger demographic would
incorporate these moves into their own lives, taking the campaign
beyond the digital realm.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
80. RUE 21 LAUNCHES “SHOP & WIN”
PROGRAM TO PROMOTE NEW SITE
Apparel retailer, rue21,
released an e-commerce
site, offering consumers a
discounted price on fashion
apparel and accessories
while shopping at home.
To promote the site, rue21
launched a “Shop & Win”
contest, encouraging fans
to enter by filling out an
online survey of their favorite
rue21 items. Shoppers
were also pushed to post
photos on social media using
#shoprue21.com to share their favorite products. The contest not only raised
awareness for the new site but encouraged consumers to act as ambassadors
for the brand by sharing their favorite rue21 products.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
81. COSTCO CATERS
TO URBAN MILLENNIALS
In 2013, Costco began making changes to specifically target Millennial
consumers – increasing its social presence, stocking more organic products
and experimenting with e-commerce and home delivery. As Millennials
continue to flock to crowded urban areas, many are without cars, or if they do
they lack the space to transport many of Costco’s large, bulky items. Costco
has responded by partnering with Google to offer same-day delivery to select
markets in New York, Los Angeles and San Francisco. While the wholesale
company has yet to extend its same-day delivery to all markets, it’s a definite
step in encouraging urban-dwelling Millennials to purchase from the brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
82. GUCCI CELEBRATES LOAFER’S
60TH ANNIVERSARY ON SOCIAL
To mark the 60th anniversary of its 1953 horsebit loafer collection, Gucci
launched a comprehensive digital campaign to give Millennials a fresh point
of view on the classic loafer. The promotion included a Facebook app which
allowed consumers to read about the collection, watch a video showing the
legs of dancers wearing the brand’s loafers, take the “What Loafer Are You?”
quiz and view a blogger style gallery. Other social aspects of the campaign
included #Gucci1953HorsebitLoafer on Twitter and a branded Pinterest
board. By maintaining a consistent brand voice across all social channels,
Gucci was able to raise awareness for the collection and rejuvenate the
traditional loafer in the mind of consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
83. J. CREW’S PERSONALIZED PERKS
TRANSFORMS CUSTOMERS INTO VIPS
In the crowded world
of retail J. Crew goes
above and beyond to
cater to its customers.
The brand offers “Very
Personal Styling” 24
hours a day, seven
days a week to
anyone who makes an
appointment. Services
include customized
selections sent to
your door, immediate
assistance at any J. Crew location for fashion emergencies (lost luggage,
spilled coffee, etc.), private shopping before and after regular store hours, gift
ideas, early access to new arrivals and limited editions and wedding services.
While great customer service is far from revolutionary, J. Crew has mastered
the art, making each customer a VIP and tailoring its services to shoppers’
individual needs. Millennials crave customization and a sense of feeling
special, a truth J. Crew has capitalized on.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
84. TRADER JOE’S FOSTERS
PERSONAL CONNECTION
WITH MILLENNIALS
While the brand lacks almost any digital presence, Trader Joe’s remains one
of Millennials’ most beloved brands. The brand perfectly caters to health
conscious, price sensitive Millennials by offering natural, fresh products.
But the brand offers more than healthy products at a low cost. Trader Joe’s
maintains a laid back, humorous environment that makes Millennials feel at
home. From its employees’ Hawaiian shirts to the quirky, whimsical names of
its products, Trader Joe’s has positioned itself as a relatable brand to which
many Millennials feel a deep personal connection.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
85. WENDY’S PRETZEL BUN
LAUNCH GOES VIRAL
The trick for any brand to succeed in the social media space is
to reach a level of inclusion with their audience. Wendy’s did just that with the
launch of its pretzel-bun products. There was quite a bit of social buzz around
the limited time pretzel-bun when it initially launched in 2013. To promote the
craze in 2014, the brand created a series of music video parodies using actual
social content as the lyrics. The result was a hilarious viral video series that
brought the fans to the forefront, promoting Wendy’s product AND
brand personality.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
86. ACER PROMOTES TABLETS
WITH INTERACTIVE BILLBOARDS
In 2014, Acer launched an experiential campaign involving over
6,000 live demonstrations and a unique opportunity for consumers to
interact with the brand. Acer invited consumers to play a game
of Fruit Ninja on one of the brand’s tablets while projecting the game onto
large overhead monitors so those who passed by were able to view the
experience. After their trial run, consumers were given the opportunity to
purchase an Acer product for 10 percent off. This experiential stunt was
successful in generating buzz for Acer tablets and incorporating a creative,
interactive way to encourage product trial.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
87. ESPN RELEASES
NEW FANTASY FOOTBALL APP
ESPN Fantasy Football celebrated its
19th season with a free, updated mobile
app. In addition to league creation, team
management and participation in mock
drafts, the app included instant alerts on
scores, trades and sports news to keep
fans constantly in the know. The app
further promoted interaction between
app users with message boards, allowing
fans to communicate through the app with
others in their league. As Millennials spend
more and more time on their smartphones,
ESPN found a useful, interactive way to
keep the Fantasy Football experience fresh
for fans on a platform with which they
constantly engage.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
88. GENERAL MILLS CELEBRATES
NATIONAL CHEESECAKE MONTH
General Mills leveraged
National Cheesecake
Day on July 30 to
promote the launch of
its Fiber One Cheesecake
Bars. The brand kicked off
National Cheesecake Day
with a sampling cafe at
New York’s Grand Central
Station and the launch of its
Cheesecake Appreciation
Month Sweepstakes – which ran from July 30 through August 31. Users could
enter the sweepstakes through the brand’s Facebook page for a chance to
win weekly cash prizes, with a single grand-prize winner chosen at the end
of the month to win cheesecake for a year. The brand also encouraged social
conversation on Twitter, Instagram and Pinterest with #FiberOneCheesecake.
Fiber One beautifully married experiential, promotional and social executions
to raise awareness for its latest release and encourage
consumer engagement.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
89. PUBLIX MOBILE APP SIMPLIFIES
GROCERY SHOPPING EXPERIENCE
The Publix mobile app has been
available, free of charge since
2010. The app is truly
all-encompassing and
personalized, allowing users to
select their store, create individual
shopping lists, save their own – as
well as suggested – recipes and
download personalized coupons.
Additional features, such as the
ability to browse products and
order online, are also included
in the app. As mobile usage and
e-commerce continue to grow,
especially among Millennials,
companies like Publix that adapt
to the change while offering customization and education will thrive.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
90. ANTHROPOLOGIE INVITES
CONSUMERS TO #PINTOWIN
Anthropologie launched
its #PinToWin contest
on Pinterest to target
consumers looking for
fun ideas and trends
when planning outdoor
summer events at their
home. Consumers were
invited to create their
own Pinterest boards, filled with musings for all things summer fun, such
as cocktail parties, poolside lounging and campfires, using #Anthropologie
and #PinToWin. The brand then chose three pinners as the winners for the
“Ultimate Outdoor Spread,” which consisted of $500 worth of Anthropologie
dining and entertaining merchandise of their choosing. The interactive contest
authentically resonated with Millennials because it did not limit pins to
Anthropologie products. Instead, the brand encouraged consumer creativity
and was also able to learn more about the types of products in which
consumers are interested.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
91. JEEP LAUNCHES
SUMMER VIDEO CONTEST
Jeep defines lifestyle branding. Whether it’s taking your Jeep through the
mountains, mud or sand, Jeep people definitely view their cars as a means
to adventure. Jeep took advantage of the lifestyle of their fans by asking Jeep
owners to submit videos via Instagram or Vine for the brand’s Endless Jeep
Summer Contest. Jeep offered up awesome vacations as prizes and received
almost 500 entries within the first few weeks. Jeep capitalized on the lifestyle
it has created and the loyalty of its consumers to pull in UGC and position
itself as the car of the endless summer.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
92. SUBWAY PROMOTES $5
FOOTLONGS WITH ANIMATED GIFS
In January of 2014,
Subway released more
than 70 gifs for its #JanuANY
campaign – during which
consumers could purchase any
footlong sandwich for just $5.
Subway launched the gifs on
January 14, releasing them as realtime responses to Twitter fans
who used #JanuANY that day.
The gifs were then further spread
by the brand through promoted
and organic tweets and Facebook
posts. By appealing to Millennials through humor and a popular internet
trend, Subway’s Twitter promotion was wildly successful, making #JanuANY
one of the top trending topics on Twitter during the day of the initial release.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
93. AXE “KISS FOR PEACE”
CAMPAIGN RAISES AWARENESS
ABOUT PEACE DAY
In a partnership with Peace One Day, an international non-profit group
promoting world peace, Axe launched a social media campaign to get young
people worldwide involved in the peace movement. To raise awareness,
the brand encouraged two people to take a picture kissing and then share
it on social media using #KissForPeace. In addition to sharing photos with
the designated hashtag, Axe fans could join the peace movement on Axe’s
Peace website. By encouraging consumer participation in a cheeky way that
authentically matched the brand’s voice, Axe succeeded in increasing social
engagement from its fans and helped support a worthy cause.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
94. CALVIN KLEIN ASKS CONSUMERS
TO SHARE THEIR #MYCALVINS
Taking to Instagram, Facebook
and Twitter, Calvin Klein
partnered with 100 young,
international fashion forwards
from 15 countries for its “Show
Yours. #mycalvins” campaign.
Trendsetters posted pictures
of themselves in “throwback”
Calvin Klein underwear –
popularized by the brand in
the 1990s. Calvin Klein then
asked consumers to follow suit,
tagging themselves in a photo
with #mycalvins for a chance
to be featured in the campaign photo gallery. By jumping on the popular
Instagram selfie movement and including big names in the Millennial world,
Calvin Klein reached a younger target and garnered more than one million
total fan interactions in less than 24 hours after the first three influencer
photos were posted.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
95. CARTER’S CONNECTS WITH
MILLENNIALS THROUGH E-COMMERCE
One of Carter’s most profitable assets is its website. Maintaining sites for
both its Carter’s and OshKosh brands, the two sites are extremely cohesive
and user-friendly, allowing consumers to collect items from each site into
a single shopping cart and pay one shipping rate for purchases from both
sites. The sites are also highly personalized, suggesting clothing categories
which can be customized to suit the needs of users’ children and promoting
consumers to create wish lists that can be e-mailed to friends and family.
Additionally, the website is home to #lovecarters, which aggregates
user-generated images of children in Carter’s clothing from across Twitter
and Instagram. This type of highly personalized and user-friendly website
is especially appealing to Millennial parents, who value ease of use and
customization from their e-commerce platforms.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
96. DC #TRASEYOURS INVITES
FANS TO DESIGN SHOES
In 2014, DC Shoes and Talenthouse, an online community of artists,
partnered up to create the #TraseYours campaign. Artists from the
Talenthouse community, which includes creatives from the art, film, fashion,
music and photography industries, were invited to submit custom designs for
the new DC Trase shoe. An overall winner was chosen to have their design
produced, as well as receive a cash prize of $10,000. Several runner-ups
were also chosen by DC, as well as one artist which was selected by the
Talenthouse community, to receive $2,500 and the possibility of having their
designs produced in the future. Through this partnership, DC was able to raise
hype for its shoe launch while reaching out to consumers and strengthening
fan loyalty.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
97. ACUVUE YOUTUBE
CONTEST PARTNERS WITH
MILLENNIAL CELEBRITIES
Since 2010, Johnson
& Johnson’s Acuvue
brand has run its annual
“ACUVUE 1-DAY
Contest,” offering
Millennials the chance to
meet and be mentored
for a day by popular
Millennial celebrities
such as, Demi Lovato, Joe Jonas, Dwight Howard and Shay Mitchell. The
contest lives on YouTube where participants can enter by uploading
a 30-60 second video explaining how they hope to follow and achieve
their dreams. The YouTube channel also houses the videos submitted by
the previous year’s winners as well as the celebrity mentors’ own stories.
The contest is engaging, inspirational and offers a great incentive – a day
with a popular Millennial celebrity – making it a wonderful success among
Millennials and for the Acuvue brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
98. NESCAFÉ COMBINES SOCIAL
AND GUERILLA MARKETING
Nescafé sparked conversation by locking 1,000 of their famous red mugs on
walkways, bridges, parks, etc. – creating a citywide social art installation in
Croatia. Inspired by the lovelocks found in cities like Paris, consumers were
driven to the brand’s Facebook page to access a four-digit code to unlock
the mug in front of them. To drive further brand engagement, as well as trial,
consumers had the option to trade in their mug for a warm cup of coffee and
one additional mug at one of the many Nescafé kiosks across Croatia. By
tying in social media with a physical activation in an engaging, intriguing way,
Nestlé not only captivated Millennials to participate with the brand, it also
induced product trial.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
99. SUBARU ENGAGES
CONSUMERS ON THE SLOPES
During the winter of 2014, Subaru activated on 12 mountain resorts across
the country, reinforcing its “outdoor adventure culture” image. The Subaru
WinterFest included free ski and snowboarding clinics, a free ride experience
skills course and many special perks for current Subaru owners. Tim Tagye,
manager of promotions and sponsorship at Subaru of America, explained
that the program was a no-brainer: “We have so many partners in the winter
sports culture that exist in our sponsorship portfolio…so we thought, wouldn’t
it be cool if we got everybody in one room and said, ‘How do we really make
something impactful happen here?’” With these events, Subaru succeeded in
aligning their brand with a desirable lifestyle in the eyes of consumers.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
100. AUDI LAUNCHES MOBILE APP
FOR FOOTBALL FANS
To further its sponsorship with Major League Soccer and The
Audi Cup 2015, Audi launched a mobile app providing fans with a number
of digital services to enhance their viewing experience – more importantly,
connecting consumers with the sport and the brand simultaneously. The app
was released right before The Audi Cup 2015 as a way to promote the twoday football tournament and provided everything from full match schedules
to inside information on each game and a voting component allowing fans to
connect with each other. As a brand, this did more than just add a name to an
event — it expanded a partnership further by providing a better experience
for fans while bringing consumers’ attention to the Audi brand.
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com
FOR MORE
INFORMATION
CONTACT
info@moosylvania.com
© 2015 Moosylvania. All Rights Reserved.
for more information contact info@moosylvania.com