47TH ANNUAL
2010 NAASS Conference
N O R T H
A M E R I C A N
A S S O C I A T I O N
O F
S U M M E R
S E S S I O N S
Summer Session
The “MAINE” Event
Portland, Maine
November 7-10, 2010
Holiday Inn By the Bay
Welcome to the 47th Annual NAASS Conference
2010 has been a year of many
unique twists and turns for higher
education and NAASS as well! While
many colleges and universities have
faced dramatic financial reversions,
others have dealt with burgeoning
enrollments, and some with both!
All of these events impact Summer
Sessions in multiple ways. Our 47th
Annual Conference is appropriately
entitled the “Maine Event”, not only for its location, but as the main
event for Summer leaders to network and learn new ideas or
approaches. 2010 has also been a great year for NAASS as a growing
association! The colorful new website www.naass.org has caught
everyone’s attention with an archive of informational topics, member
directory, blog, and many other features. You may have attended
2010 NAASS Administrative Council
The Administrative Council is the governing body
of the Association and consists of (a) the officers of
the Association: the President, the President-elect,
and the Treasurer; (b) one Vice President from
each of the geographic regions; (c) three at-large
members; and (d) the immediate past President.
(Article V, Section I of the Constitution).
President
Sue Day-Perroots, West Virginia University
President-Elect
Bill McClure, University of Massachusetts Amherst
Past President
Allyson I. Morris, Regis University
Treasurer
Ken Smith, Virginia Tech
one of the webinars on everything from Marketing to Managing Youth
Programming! A special thanks to all who have contributed to NAASS’
electronic messaging in the past and present!
Summer is often a time when we make new (and lasting) friends
and then see them go onward, so it goes with NAASS. John LaBrie
valiantly stepped in to assist with the Executive Secretary role until
Northeastern University called upon him to serve in an Interim Dean
role. Once again, long-time friends of NAASS stepped in to provide
assistance, Janet Lange and Candy Hall at Bradley University, now
serve as registration, communication, and overall support for NAASS.
Be sure to personally thank all of these fine folks.
Finally, thanks to Bill McClure, his planning committee, and the
Administrative Council for their work over the past year to bring this
conference and a strong organization to the members. Watch during
the conference for updates on Summer Academe and emerging ideas
for 2011! And, get involved!
Sue Day-Perroots, Ed.D.
President, North American Association of Summer Sessions
“Thank you” to our Hosts:
Middle States Region Vice President
Cathy M. Evans, George Mason University
North Central Region Vice President
Dennis L. Nunes, St. Cloud State University
Northeastern Region Vice President
Tom Fuhr, SUNY Potsdam
Southern Region Vice President
Cynthia A. DeLuca, North Carolina State University
Western Region Vice President
Kerri M. Garcia, University of Nevada, Reno
At-Large Members:
Martin D. Barry, Oregon State University
Beth Laves, Western Kentucky University
Jon C. Neidy, Bradley University
Schedule (Saturday-Sunday)
Saturday, November 6, 2010
6:00 p.m.
Early Bird ‘Old Port’ walking tour/no host dinner
Pre-Conference Activities
(Meet in the Hotel Lobby)
12:00-5:00 p.m. Conference Registration Desk Open (Hotel Lobby)
The Portland ‘Old Port’ District is a collection of historic
homes, shops, streets, pubs, and restaurants either on or a
block from the harbor. It is an easy 5-10 minute walk from the
hotel. Join one of the groups to get the feel of the city from this
quaint perspective. Each group will settle into a pub for dinner,
drinks, and networking.
NAASS conference attendees are invited to participate in a
raffle fundraiser to support the Theresa Neil Research Fund.
It provides opportunities for members to conduct research
and publish articles that are of relevance to Summer Session
administrators. The goal is to raise $1,000 to support the
funding. In keeping with The Maine Event conference theme,
items for raffle include specialty gift baskets and excursions
that celebrate the history and culture of Maine. Raffle items will
be available for preview at the conference and tickets may be
purchased at the registration desk. Winners will be selected by
random drawing on Tuesday morning and announced at the
closing banquet on Tuesday, November 9, 2010. (Please drop
off your university’s/college’s pennant at the registration desk.)
Sunday, November 7, 2010
8:00-4:00 p.m. Conference Registration Desk Open (Hotel Lobby)
8:00-9:00 a.m. Continental Breakfast (Second Floor Lobby)
8:00 a.m.-3:30 p.m. New Administrators’ Workshop (Somerset Room)
1:00-5:00 p.m.
Pre-Conference Tours (Meet in the Hotel Lobby)
Presenter: Jon C. Neidy, Bradley University
1. Freeport, Maine: Whether you’re looking to shop, browse,
or simply enjoy a cocktail in an historic Maine tavern, Freeport,
Maine is worth exploring! Freeport is a beautiful coastal Maine
village with over 200 upscale outlets, designer shops, eclectic
boutiques, B&Bs, hotels, great restaurants, and casual cafes.
Every major chain store probably has an outlet shop in the
Freeport shopping district. However, one of the best parts of
your Freeport experience will come from exploring the unique,
smaller shops that specialize in crafts, jewelry, and “one of a
kind” shops that often feature items that have been handcrafted
in Maine. The highlight of your Freeport shopping excursion will
most undoubtedly be your visit to the L.L. Bean Flagship Store.
Even if you don’t plan on buying anything, a visit to L.L. Bean is
an experience in and of itself! Enjoy an authentic Maine experience, only 15 minutes north of Portland. Come shop, dine, and
explore! Find a piece of Maine to take home. The tour is limited
to 15 people and the cost is $10 per person which includes
transportation. (http://www.youtube.com/watch?v=1IFnsRH3iKk)
The New Administrators’ Workshop
provides a valuable opportunity for new
or almost new Summer Session Administrators to share experiences and learn
together. The purpose of the workshop
is to provide you with an overview of
Summer Session administration and the
Jon C. Neidy
basic skills for success. The workshop is
planned to let you reflect and organize your thoughts and help
answer some of the questions you may have about Summer
Session operations. Four key areas of Summer Session administration will be examined: organization, curriculum and program
planning, finance, and marketing. As a new administrator, you
come to Summer Sessions with different experiences and different perspectives. This highly interactive workshop will provide you
with an opportunity to reflect on what you already know about
your university, administration, faculty, and programs, and merge
your knowledge with new information.
2. Portland Head Light: Just a 15 minute drive from the
hotel, the second oldest light house in the U.S. awaits your
visit. It has been in continuous operation since January 1791,
although it is now automated. The site is home for the light
house and keeper’s quarters, now a museum that displays a
wide variety of light house artifacts and interpretive displays.
This picturesque setting is the perfect New England scene.
The tour is limited to 24 and the cost is $15/person which
includes transportation, admission, and tour.
(http://www.portlandheadlight.com/)
8:30-9:45 a.m. Standing Committee Meetings
Conference and Program Planning Committee (Cumberland
Room)
Creative and Innovative Awards Committee (Kennebec Room)
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Schedule (Sunday-Monday)
9:45-11:00 a.m. Standing Committee Meetings
courses and programs that don’t fit the model of the traditional
academic year. It is a time for considered risk taking. Whether
test piloting new programs or delivery models, developing
courses online or overseas, or putting a new face on an old
course, summer is a time to experiment. Stop by to brainstorm
with Georgette and together consider new approaches to
generating revenues with your summer session. (Georgette is
Director of Summer Session at The George Washington University in Washington DC. She has twenty-four years of experience
in higher education, including enrollment management, special
programs, and summer sessions.)
Information and Communications Committee (Cumberland Room)
Membership Committee (Lincoln Room)
Quality and Research Committee (York Room)
Creative and Innovative Awards Committee (continued)
11:00 a.m.-12:00 p.m.
Finance Committee Meeting (York Room)
12:00-1:15p.m. New Administrators’ Luncheon with Mentors
2. Search Engine Marketing and Google Analytics
(Kennebec Room)
(Connecticut/Rhode Island Room)
Ida Parisi, Northeastern University
Members of the NAASS Administrative Council and standing
committee members join the New Administrators’ Workshop
participants for lunch and lively discussions of what it is like to
be involved in Summer Session’s administration.
More than 90 percent of online students in the pre-inquiry stage
choose to use a search engine to find schools [DemandEngine’s
Adult Learner Communication Survey, 2009]. Stop by to discuss
the key concepts involved in search engine marketing (SEM)
and search engine optimization (SEO). We’ll dive deeper into
SEO techniques to help you gain more “organic” website traffic. Develop a search engine marketing strategy that will make
an immediate impact on your internet presence and website
visibility. Also, come by to learn about Google Analytics and how to use analytics tools to get the specific answers you need
about your search marketing or website visitors. (Ida has over
six years experience in search engine marketing and is presently
the in-house SEO and manages all pay per click campaigns at
Northeastern University’s College of Professional Studies.)
1:30-3:30 p.m. New Administrators’ Workshop (reconvened from morning)
(Somerset Room)
2:00-3:30 p.m. Pre-Conference Consultation Sessions
Have a problem, possible opportunity or tough decision you’re
trying to make? Chances are one of your NAASS “expert
colleagues” has tackled the same issue. We’ve set up a
Consultation Corner where you can pose your questions to
selected/experienced NAASS members in a quiet and relaxed
atmosphere. Our experts’ areas of specialty include international
programs, budgeting, leadership, marketing, and programming.
Which consultant is right for you?
3. All things Summer Session (Lincoln Room)
John Caron, Northeastern University
Looking for the ‘jack of all trades’ person with whom to discuss
your Summer Session interests? You can confidently discuss
the following topics with John for good ideas, suggestions, and
plans: Summer Session (in general), admission and enrollment
management, course development, faculty orientation and professional development, leveraging entrepreneurial partnerships
with academic departments, pre-college, online instruction, and
summer study abroad programs. (John is the Associate Dean
of the College of Professional Studies at Northeastern University
with 15 years of experience in higher education and five years in
the private sector.)
1. The Summer Experiment (Cumberland Room)
Georgette Edmondson-Wright, The George Washington University
Summer session’s goals are still very practical: college readiness
programs or course offerings that alleviate curricular bottle necks,
or fill vacant classrooms. For others, summer session is also a
time for academic experimentation and innovation…a way to get
a little more “milk” from the old cash cow. Faculty may showcase
their expertise and engage students through new and creative
1:30-3:00 p.m.
Administrative Council Meeting (York Room)
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3:45-5:30 p.m.
Official Opening Session of the
47th Annual Conference (Vermont Room)
Sue Day-Perroots
Bill McClure
Conference Keynote Speaker
Angus King, Jr. became
Maine’s second independent
Governor in 1995 and served for
two successful four-year terms.
In his second term, he was
elected Governor by one of the
widest margins in Maine’s history.
A lawyer by training (LL.B.
University of Virginia Law School,
1969), King began his Maine career as a staff attorney
for Pine Tree Legal Assistance—a public service
organization dedicated to providing free legal services
for low income Mainers. An ardent environmentalist,
he launched a career as an entrepreneur in 1989 as
the owner of Northeast Energy Management, Inc. The
company focused on large-scale energy conservation
projects. Prior to becoming Governor, he was perhaps
best known for his popular public affairs programming
on the state’s public television network.
As Governor, King championed education, research
infrastructure to the State’s University System and land
conservation. Under his administration, more public
lands were placed under conservation easements than
ever in the state’s history, thus preserving Maine’s ecoheritage indefinitely. His investments in research and
development provided mission critical investments in
the public university system and enhanced the state’s
economic development infrastructure. The investments
provided the state with newfound industries in the
woods composite, energy conservation and green
energy development sectors. He founded the Maine
International Trade Center and more than quadrupled
international exports of Maine products.
In his second term, King introduced the first-in-thenation laptop program. With investments targeted
to a technology endowment, Maine became the first
state in the nation to provide every seventh and eighth
grader with their own personal laptop—regardless of
school district or geographic location. This innovation
assured that every Maine student in the public school
system would not be left behind in the digital divide.
The innovation was highly controversial but resulted
in a major technology investment and a re-tooling of
the curriculum. The laptop program has since been
expanded to include the high school population as well.
King currently serves on numerous boards, holds
teaching appointments at Bowdoin College and
Bates College, and is active in other green business
ventures. He lives in Brunswick, Maine with his wife,
Mary J. Herman and is the father of five children.
Michael Connolly
Sue Day-Perroots, President of NAASS, officially welcomes
you to celebrate the opening of the 47th Annual
NAASS Conference.
Presenters: Sue Day-Perroots, West Virginia University,
President of NAASS; Bill McClure, University of Massachusetts
Amherst, President-Elect of NAASS and Conference Program
Chair; Michael Connolly, Saint Joseph’s College
Conference Keynote Speaker
Angus King, Jr., Former Governor of Maine.
The College of Professional Studies at Northeastern University
hosts Governor King as the conference Keynote Speaker.
5:30-7:30 p.m.
Conference Welcome Reception (Cumberland Club)
Hors d’oeuvres and beverages will add to the evening’s
festivities. NAASS welcomes all members and attendees to
the Cumberland Club, renew acquaintances, and meet
colleagues. (Diagonally across the street from the Hotel)
7:30 p.m. New Administrators’ no-host
Dinner
Participants of the New Administrators’ Workshop are invited
to join Jon Neidy, New Administrators’ Workshop presenter, for
a no-host casual dinner.
Monday, November 8, 2010
7:30 a.m.-4:30 p.m. Conference Registration Desk Open (Hotel Lobby)
7:30-8:20 a.m. Continental Breakfast (Lobby Adjacent to Vermont Room)
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Schedule (Monday)
8:30-9:00 a.m.
Stories from Gorham’s Corner (Vermont Room)
At the same time, there is renewed focus on the quality of online
learning. How are Summer Session directors to respond to
questions and criticism about online learning? What should they
be looking for as they incorporate online courses and programs
into their offerings? How can they best ensure quality learning
will take place? What alternatives and options are available in
the face of critics who are not assuaged by thoughtful argument? This workshop will provide a high level overview of some
of the most salient online learning quality benchmarks along with
practical advice for Summer Session directors.
Harlan Baker, University of Southern Maine,
Moderator: Monique LaRocque, University
of Southeren Maine
Stories of colorful characters who peopled
the Gorham’s Corner section of Portland in
the 1930s -1950, including The Iron Lady,
Miss Hazel Tapley, and the Numbers game.
Harlan Baker
Session 1B. “Bring the World to Your Campus
this Summer” (Rhode Island Room)
9:00-10:00 a.m.
Keynote Presentation, “Toto, I’ve a feeling
we’re not in Kansas anymore” (Vermont Room)
Presenter and moderator: Vanessa Cook,
The University of Mississippi
Richard Novak, Rutgers University
Moderator: Bill McClure, University of Massachusetts Amherst
Including international options can increase enrollment in
summer programs. This session will cover how to incorporate
study abroad programs into existing summer offerings and
how to bring international students on-campus for summer
terms. The session will share how to get faculty involved and
ways to encourage student participation. Additionally, it will
also cover how to plan for and recruit international students,
including finding your marketing niche, advertising, and inclusion events to keep students satisfied. The presentation will
conclude with a Q&A and general discussion.
Dorothy said this to her dog Toto upon
arrival in Oz, followed by “we must be over
the rainbow.” Many of us who have been in
higher education for a while think that we
must be in Oz, given all of the technological developments around us. At the same
time, many of our students experience this
Richard Novak
Oz as a second home, where all of the
fantastic innovations are simply second nature. Summer Session programs need to bridge both worlds — the traditional
academic world of higher education and the modern world of
the modern student — to continue to attract enrollments and
build the program. Richard will review some of what we know
about online learning today and will highlight new technologies, administrative and academic, that can enable Summer
Session programs to operate more effectively, and that point to
even more advanced learning environments in the future.
Session 1C. Integrating Online Tutoring with Existing
Campus Academic Support (vendor presentation)
(Massachusetts Room)
Presenter: Ed Weisman, Smarthinking
Moderator: Suzanne Murphy, Saint Joseph’s College
How can Summer Sessions help students who need immediate tutoring or writing support when traditional support
services are on summer hours? Moreover, how do faculty
encourage tutoring under the pressure of the condensed summer term? We will discuss proven strategies to link the two
together for optimal academic reinforcement. The presentation
will focus on practical and impactful ways to integrate online
tutorials into class assignments so that faculty and, if available,
campus tutors play a role to reinforce the late night online
tutorials. The strategies are beautifully simple to try on campus
and will apply to any kind of online tutoring program be it
home-grown, consortium-based, or third party.
10:00 a.m.-5:00 p.m.
Vendor Showcase (Hotel Lobby)
10:00-10:30 a.m.
Break (Lobby Adjacent to Vermont Room)
10:30-11:30 a.m.
Concurrent Sessions 1
11:45 a.m.-1:30 p.m.
Regional Lunches
Session 1A. Online and Summer Session — The Perfect
Storm or I Know Quality When I See It (Connecticut Room)
Middle States – Jamie Bilella,
Regional Vice President-Elect (Oxford Room)
Presenter: Richard Novak, Rutgers University
Moderator: Bill McClure, University of Massachusetts Amherst
(DE, DC, MD, NJ, PA, VA, WV)
Institutions and their Summer Sessions are developing more
online courses, programs, and degrees to serve as economic
engines and boosts for students to graduate in a timely fashion.
North Central – Dennis Nunes,
Regional Vice President (Cumberland Room)
(IL, IN, IO, KS, KT, MN, MI, MN, MS, NB, ND, OH, SD, WI)
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Session 2C. Study USA – When a Classroom Isn’t a
Classroom (Massachusetts Room)
Northeastern – Tom Fuhr,
Regional Vice President (Somerset Room)
(CT, MA, NB, NH, NY, NF, NS, ON, PE, QU, RI, VT, ME, UK)
Presenter: Laura Antonow, The University of Mississippi
Moderator: Beth Laves, Western Kentucky University
Southern – Cynthia DeLuca,
Regional Vice President (Kennebec Room)
Domestic travel courses are innovative educational opportunities
for students during intersession terms. Professors and students
share learning adventures across the U.S. in the Study USA
program at The University of Mississippi. Professors combine
academic expertise and professional contacts to create immersive educational experiences in areas ranging from the biology
of invasive species in South Florida to theatre in New York City.
Learn about the rewards and challenges of domestic academic
travel programs for both students and the campus.
(AL, AR, FL, GE, LA, MS, NC, OK, PR, SC, TN, TX, BH, VI, WI)
Western – Kerri Garcia, Regional
Vice President (Lincoln Room)
(AL, AB, AZ, BC, CA, CO, HI, ID, MT, NV, NM, OR, SA, UT, WA, WY)
2:00-3:00 p.m.
Concurrent Sessions 2 (Connecticut Room)
Session 2A. Friend or Foe? The Finance/Budget Office
Presenters: Ken Smith and Michael Herndon, Virginia Tech;
Mardell Wilson and Danielle Lindsey, Illinois State University; and
Shawn Smith, North Carolina State University; and presenter and
moderator: Cynthia DeLuca, North Carolina State University
3:00-3:30 p.m.
Break (Lobby Adjacent to Vermont Room)
3:30-4:30 p.m.
Concurrent Sessions 3
Organizationally, Summer Sessions enterprises have seen
their fair share of movement! Regardless of where your Summer Sessions “fit” in the organization, there seems to be an
increased interaction between the academic and financial
offices. Tightening and/or reduction of state and campus
budgets have necessitated a stronger collaboration between
these two offices in order to identify strategies that will help the
University meet academic and financial challenges — reaching across this organizational divide is a necessity. Learn how
to enhance the working relationship to create a stronger and
more functional partnership between Summer Sessions and
the Finance Office. A panel of colleagues (three Summer Sessions administrators and three financial officers) will participate
in a discussion of this collaboration and, hopefully, dispel some
of the assumptions that exist.
Session 3A. Centralized, Decentralized, and Everything
in Between: Organizing Summer Sessions
(Connecticut Room)
Presenter and moderator: Bill Kops, University of Manitoba
Based on two surveys of Canadian universities, this presentation will examine Summer Session organizational
models, comment on what organizational changes have
occurred, and speculate on why change happened. While it
appears that the predominance of centralized models of Summer Session administration has continued, closer examination
suggests that the common model is actually a hybrid model
with some responsibilities vested in a centralized Summer Session unit with others devolved to colleges and/or departments.
How is Summer Session organized on your campus? Could an
organizational change happen? What factors might drive such
a change? This session explores some research, but offers lots
of opportunity to discuss your views on the topic.
Session 2B. New Marketing Strategies: From Micromarketing to Community Building (Rhode Island Room)
Presenter: Vanessa Cook, The University of Mississippi
Moderator: Michelle Piskulich, Oakland University
Session 3B. Developing a Model to More Accurately
Determine Summer Course Needs (Theresa Neil
Memorial Research Fund Recipient) (Rhode Island Room)
New marketing strategies allow messages to be refined, targeted, and pushed to specific or micro-markets. The first case
study examines a new media strategy including a text messaging campaign that allowed one university to target messages
about programs and courses to prospective summer students,
lessons learned, and strategies for moving forward from both
a management and marketing perspective. A second case
study details a Facebook campaign that helped build a
community interested in and sharing information about special
summer programs. Strategies for effective campaigns will be
discussed, as well as how to rate your return on investment
and ideas for personalizing your own campaign.
Presenters: Mardell Wilson and Danielle Lindsey,
Illinois State University
Moderator: Ken Smith, Virginia Tech
Determining all of the oftentimes conflicting ‘needs’ of
Summer Session is essential when developing a set of course
offerings that meet the needs of core mission students first,
while fulfilling the expectations of faculty and staff. This session
will describe how a comprehensive review of various data sets
was conducted in conjunction with focus groups including department chairs/school directors and academic advisers
to determine a more inclusive understanding of which core
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Schedule (Monday-Tuesday)
mission students, and for what purposes, enroll in Summer Session. In addition, some unexpected outcomes were
discovered, as not everyone uses students as the primary
target when considering summer programming. (Note: This
project was sponsored by a grant from the Theresa Neil
Memorial Research Fund.)
8:30-9:30 a.m.
Concurrent Sessions 4 (Connecticut Room)
Session 3C. Integrating Multiple Technology Strategies
for Faculty, Student, and Client Training and Support
(Massachusetts Room)
Summer often involves “uncharted territory” outside the scope
of many policies and procedures put in place for traditional
college students in a campus based, semester setting. Summer encompasses not only academic college courses but also
summer study abroad, K-12 pipeline programs, professional
conferences, and more. Each group can present unique legal
concerns. Whether it be contracts, payroll issues/employee
classification, liability agreements, copyright, medical releases
and services, identification procedures, campus safety and
security, drop-off/pick-up policies for K-12 programs, emergency protocols/emergency response plans, staff training, background checks, adherence to university policy, FERPA, privacy
issues, or travel abroad policies, an awareness of the legal
issues are important for any Summer Session Administrator.
Session 4A. Summer Legal Issues from 30,000 Feet
Presenter: Lori Glover, Worchester Polytechnic Institute
Moderator: John Caron, Northeastern University
Presenters: Nancy Boyington, Erica Hughes, Jason Baack,
University of Maine (Hutchinson Center)
Moderator: Sue McCullough, University of Maine
(Hutchinson Center)
Technology integrated into teaching and learning requires
instructor, student and client training, communication, and
support. Using a wide variety of technology strategies, the
University of Maine Hutchinson Center will share its innovative
techniques and strategies for using website, video conferencing,
pod casting, and other strategies for working smarter and not
harder while creating more value for students and instructors.
Session 4B. Success of Summer Early Entry —
A College Readiness Program for Entering Freshmen
(Rhode Island Room)
6:00 p.m.
Affinity Group Dinners (Meet in the Hotel Lobby)
Presenters: Beth Laves and Alicia Bingham, Western
Kentucky University
Moderator: Natalie Kokorudz, University of Illinois at Chicago
Join a group of your colleagues and visit a Portland restaurant
for an enjoyable evening and great meal.
According to the Kentucky Council on Postsecondary Education, as many as 68% of incoming college freshmen will need
one or more remedial/developmental courses in reading, writing, or math to be prepared for college. Nearly one-quarter will
need help in all three areas. Students at Kentucky public institutions are now required to take those developmental classes
during their first year at college. This issue has brought many
challenges as Western Kentucky University (WKU) struggles
with adequate instructional staff, space, and scheduling during
fall and spring semesters. For students, this can cause delays
to take degree required courses. Summer Early Entry at WKU
has been successful in providing entering freshmen with an
option that allows them to begin the fall semester college
ready. In addition to structured developmental courses, students can participate in study groups, free tutoring, use accessible computer labs, and work individually with faculty. This will
be an interactive session that encourages everyone to discuss
successes, concerns, challenges, and solutions discovered in
implementing college readiness summer programs.
Tuesday, November 9, 2010
8:00 a.m.-1:30 p.m.
Conference Registration Desk Open (Hotel Lobby)
7:30-8:20 a.m. Breakfast (Lobby adjacent to the Vermont Room)
7:30-8:20 a.m.
New Administrators’ Breakfast (Lincoln Room)
Jon C.Neidy, Bradley University, Sue Day-Perroots, West Virginia
University and Bill McClure, University of Massachusetts Amherst
Over breakfast, the NAASS President and President-elect will
meet with participants in the New Administrators’ Workshop to
poll them about what changes can be made in the workshop
and conference program to better meet the needs of new
administrators.
Session 4C. Zen and the Art of Summer Management
(Massachusetts Room)
Presenters: Sarah Bradford and Christy Buckles,
East Tennessee State University
Moderator: Cindy DeLuca, North Carolina State University
8:30 a.m.-12:00 p.m. Vendor Showcase (Hotel Lobby)
Who would have thought that processing summer contracts
could be a stress free experience? Online summer contracts
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and reports with electronic signatures enable departments,
colleges, and administrators an efficient and accurate alternative to the traditional hard-copy paper method that is often
time-consuming and produces errors. East Tennesse State
University has used an online summer system for two years
and the results have been far better than expected. Across
campus, executive aides to vice-presidents have all described
the system as user-friendly and precise, and similar forms of
the program are now being replicated in other work areas. In
addition, cases of paper and printer ink have been saved.
especially when working with international partners. Important
hints are shared on how to ensure that your plans don’t end
up ‘on the rocks’ and your students don’t end up ‘overboard’. ‘Knowing the ropes’ can help the experience of an International Summer School be valuable for all. Join us for a session
that ties relationship counseling with creative program planning
and a permitted minimum of sea-faring terms.
Session 5C. Engagement Marketing: How to Involve
Students in Your Message (Massachusetts Room)
Presenter: Jessica Carter, The University of Montana
Moderator: Karin Pires, University of Southern Maine
9:45-10:45 a.m.
Creative and Innovative Awards/Break
(Vermont Room and adjacent Lobby)
Traditional marketing pushes a message out to students, leaving you wondering if they ever really received it. Engagement
marketing invites students to be involved with the message,
perhaps even creating it themselves. This session provides an
overview of several engagement marketing campaigns at The
University of Montana and ideas and tips are ready to be
stolen by rookies and seasoned marketers alike. Specific
topics include: how students were engaged, promotion of the
campaign, the use of t-shirts and other giveaways, evaluation,
and lessons learned.
10:45-11:45 a.m.
Concurrent Sessions 5
Session 5A. 2010 NAASS Summer Web Site
Analysis Project (Connecticut Room)
Presenters: Harriet Abe, University of Hawai’i Manoa; Martin
Barry, Oregon State University; Bill Kops, University of
Manitoba; Loy Lytle, University of California, Santa Barbara;
and presenter and moderator: Allyson Morris, Regis University
12:00-1:15 p.m.
Lunch Round Table Discussion Groups
This presentation continues the analysis of summer websites that stimulated much discussion and awareness from
2007-present. The goals of the project are: base the website
analyses on the student’s perspective; develop the criteria as
well as an instrument that NAASS member institutions might
use to assess their websites from a functional perspective;
assess the extent to which current websites are easily accessible; use pleasing graphics; have layouts that are “userfriendly”; provide students with functionally useful information;
and stimulate collegial discussions about website assessment
standards. As in 2009, the 2010 analysis includes all NAASS
members’ summer websites.
(Pick up lunch in Lobby adjacent to Vermont Room)
1. How to Present Summer Sessions in a Private Way
(Somerset Room)
Facilitators: Allyson Morris, Regis University and
Harriet Nokuri, Catholic University of America
Join us in a lively discussion about private institutions. Many
of the same issues facing Summer Sessions administrators at
large public universities also affect summer terms offered by
private universities and colleges. While private institutions may
oftentimes be smaller, the problems of administering summer
programs may have larger scope and present more (or at least
unique) challenges. Topics to be discussed include: marketing, financial models, tuition rates and discounts, and special
programs (travel study, pre-college, winter session).
Session 5B. Shipping Networks: Perspectives from the
Overseas Ports (Rhode Island Room)
Presenters: Sarah Ormrod, Cambridge University (UK) and
Bill Whobrey, Yale University
Moderator: Tracy Weber, University of California Berkeley
2. Summer Session Revenue Sharing Experiences
(Kennebec Room)
The International Alliance of Research Universities (IARU) Global Study Program (GSP) involves ten world-wide universities
that allow students to experience programs with one of the
partner institutions. While there are administrative challenges,
the benefits from this partnership model could work for other
organizations at home and abroad. Using the GSP model as a
starting point, key issues are addressed for both open-access
and collaborative international programs. The appropriate
relationship between ‘home’ and ‘host’ universities are key,
Facilitator: Ken Smith, Virginia Tech
Sharing the Wealth: A variety of financial models are used to
promote summer participation at different institutions. If you
use a revenue sharing model at your institution, come and
share with others how it works and what aspects have been
most successful. If you don’t have a revenue sharing model
but might like to implement one, come and learn from the
experiences of others.
9
Schedule (Tuesday-Wednesday)
7. Winter Term (Oxford Room)
3. Project Management Tips and Tools
(Connecticut Room)
Facilitator: Tom Fuhr, SUNY Potsdam
Facilitator: Jessica Carter, The University of Montana
Winter Sessions are becoming more and more popular for our
institutions. What are the pros and cons of two, three, or even
four week mini-sessions that begin in mid to late December and
last well into January? What is the mix of graduate/undergraduate to travel courses that are being offered? Are online courses
the predominant delivery mode for Winter Sessions? What are
the some of your best practices for success? And conversely,
what are some of your current challenges that perhaps other
institutions have been able to solve? These topics, as well as
others that participants would like to discuss, will be the focus
of this roundtable.
Whether you’re executing a marketing campaign, launching a
new scheduling process, or tackling a special issue, effective
project management can make your efforts more successful.
Come to the roundtable to learn tips and tools that can help
you understand, plan, manage, and evaluate your projects for
Summer Session. Please bring and share any tips, tools, and
resources that you use, as well.
4. Online Course Design Methods and Concepts
(Rhode Island Room)
Facilitator: Marcie Savoie, University of Massachusetts Amherst
This discussion will focus on three specific areas of online
course design: course development (gathering materials),
course design (navigation and aesthetics), and course content
creation (lectures, assessments, assignments, etc.) These
topics will be covered along with conversations regarding
the amount of time required to develop and design an online
course. A checklist for Designing and Developing Online
Courses will be provided to all participants.
1:30-4:30 p.m.
Conference Tours (Meet in the Hotel Lobby)
1. Freeport, Maine: Whether you’re looking to shop, browse,
or simply enjoy a cocktail in an historic Maine tavern, Freeport,
Maine is worth exploring! Freeport is a beautiful coastal Maine
village with over 200 upscale outlets, designer shops, eclectic
boutiques, B&B’s, hotels, great restaurants, and casual cafes.
Every major chain store probably has an outlet shop in the
Freeport shopping district. However, one of the best parts of
your Freeport experience will come from exploring the unique,
smaller shops that specialize in crafts, jewelry, and “one of a
kind” shops that often feature items that have been handcrafted
in Maine. The highlight of your Freeport shopping excursion
will most undoubtedly be your visit to the L.L. Bean Flagship
Store. Even if you don’t plan on buying anything, a visit to
L.L. Bean is an experience in and of itself! Enjoy an authentic
Maine experience, only 15 minutes north of Portland. Come
shop, dine, and explore! Find a piece of Maine to take home.
The tour is limited to 24 people and the cost is $10 per person
which includes transportation. (http://www.youtube.com/
watch?v=1IFnsRH3iKk)
5. Degree Completion and Accelerated Degree Programs
for Working Adults (Massachusetts Room)
Facilitator: Monique LaRocque, University of Southern Maine
We will talk about the emerging role of Summer Sessions in
the delivery of accelerated degree programs (e.g. Baccalaureate Degree Completion; Three-Year degrees) for the benefit
of working adults. Some questions we might consider are: to
what extent has your institution used Summer Session to help
launch/implement accelerated degrees for working adults? How could Summer Session influence/impact the development of broad-based policies around such initiatives, for
example: the academic calendar, a third academic semester,
accelerated terms, faculty compensation considering in-load/
overload implications, and resources needed to launch such
programs. And finally, what kinds of challenges, opportunities,
and threats exist for Summer Session to serve as an integral
semester for the success of accelerated programs? 2. Saint Joseph’s College Farm/Food Service: Get out of
town! Come visit Saint Joseph’s College on Sebago Lake for a
tour of the college farm and a sample of the delicious local food
served by our food service provider, Bon Appetit. The farm, run
in conjunction with Bon Appétit, features gardens, greenhouses,
turkeys, sheep and a guard llama! We advise wearing “sensible
shoes” for the tour. Afterward, as you enjoy tasty snacks in
beautiful Xavier Hall, a Tudor building overlooking the lake and
the White Mountains, Bon Appetit’s general manager Stuart
Leckie will share with you the local, sustainable food philosophy
employed at Saint Joseph’s College. The college is only 35 minutes from Portland. There’s more to Maine than the coast! The
tour is limited to 12 people and the cost is $15/person which
includes transportation and food.
6. Your Summer Session Website — What Works Best?
(Lincoln Room)
Facilitator: Jessica Madrigal, Johns Hopkins University
An effective website for Summer Session is no longer ‘nice to
have’ but an important vehicle for both marketing and providing information. How that website is used and presented to
potential students is equally important. This interactive session
will review known and proven traits of successful and viable
Summer Session websites. Please bring your ‘good, bad, or
ugly’ examples to share and learn how to make improvements.
10
5:30-7:00 p.m.
President’s Reception at the Portland
Museum of Art
summer instruction inferior or superior? Are
summer classes graded too easy? Do most
students use summer classes to remediate
academic deficiencies? How many students
enroll in a summer course because they
know a certain favorite faculty member will
be teaching it? Do students who take sumLoy Lytle
mer classes really graduate earlier? When
student fees rise, do summer term enrollments/units actually
decline? When summer offices are decentralized, do summer
term enrollments tail off or rise? To what extent are our ideas
about summer based on fact, or are actually cleverly disguised
factoids, half-truths, or self or outright deceptions? In this retrospective look, you’ll learn about the tools and methods you
might want to use to separate halcyon realities from summer
delusions.
The Portland Museum of Art invites you to discover the largest
and oldest art museum in Maine while you enjoy the reception
with light food and drinks to meet and network with colleagues.
The museum serves as a vital cultural resource for all, with a
collection of more than 17,000 objects housed in three historic
and remarkable buildings, showcasing three centuries of art
and architecture.
7:15-10:00 p.m.
Annual Conference Banquet
(Vermont, Connecticut and Rhode Island Rooms)
Cocktails and dinner
Awards announced and presented
Raffle drawings made and presented
Entertainment
10:00-10:15 a.m.
Break (Lobby adjacent to the Vermont Room)
Wednesday, November 10, 2010
10:15-11:15 a.m.
Plenary Session (Vermont Room)
Events and Trends Affecting Higher Education and
Summer Sessions — Questions that Weren’t Answered
7:30-8:20 a.m.
Breakfast (Lobby adjacent to the Vermont Room)
Presenter: Tom Kowalik, Binghamton University (SUNY)
Moderator: Bill McClure, University of Massachusetts Amherst
8:00 a.m.-11:15 p.m.
Conference Registration Desk Open (Hotel Lobby)
Recent events and coming trends will greatly
influence higher education, our institutions,
and our Summer Sessions. How we prepare
to take advantage of the opportunities these
trends bring and to protect our programs
Tom Kowalik
from the threats they pose, will define successful Summer Sessions in the future. As
we conclude the 2010 conference, this
session will lead us into the future by (1) highlighting key
trends, (2) engaging participants in an opportunity to explore
how their Summer Sessions might be affected by these trends
and spending time generating ideas to address them, and (3)
collecting feedback from participants as they identify ways
NAASS might more effectively help its members prepare for
these trends.
8:30-11:15 a.m.
Vendor Showcase (Hotel Lobby)
8:30-9:15 a.m.
Annual NAASS Business Meeting (Vermont Room)
Presiding: Sue Day-Perroots, West Virginia University and
Bill McClure, University of Massachusetts Amherst
9:15-10:00 a.m.
Legacy Series: Making Cents: Selling the Summer
Term While Sorting Through Its Facts, Factoids,
Half-Truths, and Deceptions (Vermont Room)
11:15 a.m.
47th Annual Conference Adjourns
Presenter: Loy Lytle, University of California, Santa Barbara
Moderator: Martin Barry, Oregon State University
As Summer Sessions administrators we constantly strive to get
the word out to our students, faculty, and administrators about
the unique advantages of the summer term; “Truth in advertising” is predicated on our ability to separate “fact” from “fiction”.
Are summer classes really smaller than in the other terms? Is
11:30 a.m.-1:30 p.m.
NAASS Administrative Council Luncheon Meeting
11
Hotel Information
2010 Committees
Conference and Program
Planning Committee
Information and Communications
Committee (continued)
Bill McClure, University of Massachusetts
Amherst, Chair
Molly W. Berger, Case Western Reserve
University
John Caron, Northeastern University
Beth Laves, Western Kentucky University
Sue Day-Perroots, West Virginia University
Jon C. Neidy, Bradley University
Georgette Edmondson-Wright, The George
Washington University
Sarah J. Ormrod, Cambridge University
Candy Hall, Bradley University
Beth Tyson-Lofquist, Western Carolina
University
Donald R. Howie, The University of
Mississippi
Ken Smith, Virginia Tech
June Irvine, Saint Joseph’s College
Membership Committee
John LaBrie, Northeastern University
Janet Lange, Bradley University/North
American Association of Summer
Sessions, Chair
Janet Lange, Bradley University/North
American Association of Summer Sessions
Jessica Madrigal, The Johns Hopkins
University
Sue Day-Perroots, West Virginia University
Suzanne Murphy, Saint Joseph’s College
Cynthia A. DeLuca, North Carolina
State University
Allyson I. Morris, Regis University
Cathy M. Evans, George Mason University
Karin Pires, University of Southern Maine
Thomas W. Fuhr, SUNY Potsdam
Ken Smith, Virginia Tech
Kerri M. Garcia, University of Nevada, Reno
Creative and Innovative
Awards Committee
Bill McClure, University of Massachusetts
Amherst
Allyson I. Morris, Regis University
Cathy M. Evans, George Mason
University, Chair
Dennis L. Nunes, St. Cloud State University
Candy Hall, Bradley University
Nominations and Elections Committee
Tracey O’Leary, George Mason University
Allyson I. Morris, Regis University, Chair
Kim Price, Duke University
Sue Day-Perroots, West Virginia University
Florie A. Wilcoxson, University of
Alaska Fairbanks
Barbara Gotshall, Colorado State University
Shannon Zottola, Marywood University
Janet Lange, Bradley University/North
American Association of Summer Sessions
Jon C. Neidy, Bradley University
Finance Committee
Ken Smith, Virginia Tech, Chair
Quality and Research Committee
Beverly Breslin Kalinowski, The College
of New Jersey
Bill J. Kops, University of Manitoba, Chair
Ellen S. I. Chang, University of
California, Berkeley
Jamie A. Bilella, Montclair State University
Mark D. McClain, Cedarville University
Yvonne Murnane, Winthrop University
Vykuntapathi Thota, Virginia State University
Information and Communications
Committee
Jessica Madrigal, The Johns Hopkins
University, Chair
Martin D. Barry, Oregon State University
Cynthia A. DeLuca, North Carolina State
University
Lori Glover, Worchester Polytechnic
Institute
Loy D. Lytle, University of California,
Santa Barbara
Dennis L. Nunes, St. Cloud State University
Patricia L. Suske, University of Nevada,
Las Vegas
12
Conference Hotel
The official conference hotel is:
Holiday Inn By the Bay
88 Spring Street
Portland, ME 04101
www.innbythebay.com
Main Number: 207-775-2311 or
800-345-5050
Check In and Check Out Time
Check in time is 4:00 p.m. with check out
at noon.
Extending Your Conference Stay
Based on availability, the conference
room rate is being made available to all
conference participants three days prior
to the conference and three days after the
conference. Availability can change from
day to day.
Business Center
Recognizing the technical needs of
business travelers, the Holiday Inn By
the Bay offers a fully equipped Business
Center.
Air Transportation
In addition to being easily accessible
by land, daily major airline service is
also available via the Portland, Maine
International Jetport located only 15
minutes from the Holiday Inn By the Bay.
Weather
Portland, Maine enjoys ‘moderate’
temperatures in November with average
highs in the low 50s and average lows in
the low 30s.
7
6
Portland, Maine
7-10, 2010
other Summer Session administrators.
__ Saint Joseph’s
__ Portland Headlight
__ Freeport
Overall, I am pleased I attended the NAASS
2010 Conference in Portland, ME.
I plan to register for the NAASS 2011
Conference in Chicago, IL.
The conference registration fee was
reasonably priced.
The registration staff were helpful during the
conference.
I found the Holiday Inn staff to be
The Holiday Inn meeting rooms and
Conference Evaluation
COMMENTS:
“Thank you” to our sponsors:
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needs – table covers, banners and flags and displays.
Smarthinking, Inc. provides people and technology to help
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Many institutions work with Smarthinking to increase student
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They follow the same Socratics method the best tutors in
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48TH ANNUAL
2011 NAASS Conference
N O R T H
A M E R I C A N
A S S O C I A T I O N
O F
S U M M E R
S E S S I O N S
November 13 - 16, 2011
•
Chicago, Illiniois
•
Hilton Suites on the Chicago Magnificent Mile
•
Make plans to attend