Light up your
4 easy steps to enlightenment!
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1 Locate cereal bars in high footfall areas to capitalise on the growing category
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2 Effective secondary display can increase your sales by 40%, call Helen on
01536 721405 to obtain a high visibility stand
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3 Ensure you represent the top brands on your fixture
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4 Optimise space for innovative NPD to maximise your sales
Rank
1
2
3
4
5
6
7
8
9
10
Top Ten Brands*
Kelloggs Nutri Grain
Kelloggs Special K Bar
Alpen Bars
Kelloggs Nutri Grain Elevenses
Cadbury Crunch Bar
Harvest Cheweee
Jordans Frusli Bar
Kelloggs Rice Krispies Squares
Alpen Light
Eat Natural Bar
*12w/e, 17/03/07, value sales, Nielsen Scanning data, Total Market
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CATEGORY MANAGEMENT SUPPLEMENT AUGUST 2007
cereal bar sales!
Offer a healthy snacking choice – try new Chocolate & Orange
Alpen Light. A chocolate hit in under 70 calories.
Recommended Range
Cereal Bar Snippets
The total weight of Cereal
Bars sold in the last year is
the equivalent of more
than 8,000 elephants!
tel: 01536 722181 fax: 01536 723561
CATEGORY MANAGEMENT SUPPLEMENT AUGUST 2007
Over 14m households (56%) in
the UK have purchased at least
one Cereal Bar in the last year,
with the average household
consuming over 2.2kgs!
Total Cereal Bars are worth
over £360m in the latest year
and are growing by over 10%
email: impulse@weetabix.co.uk
www.weetabix.co.uk
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