Disney Interactive Studios, Inc. Profile
500 S. Buena Vista St.
Burbank, CA 91201 United States
Phone : 818-553-5000
Fax : 818-567-0284
http://www.disneyinteractivestudios.com
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HIDDEN TEXT TO MARK THE BEGINNING OF THE TOC
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May 24, 2012 • PAGE i
Table of Contents
Company Overview
2
Key Information
2
Key Financials
2
Key People
3
Company Description
4
Historical Events
5
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May 24, 2012 • PAGE ii
Company Overview
500 S. Buena Vista St.
Burbank, CA 91201 United States
Phone : 818-553-5000
Fax : 818-567-0284
http://www.disneyinteractivestudios.com
Rest assured, a video game by Disney Interactive Studios won't give anyone nightmares. Disney Interactive
Studios is the gaming arm of The Walt Disney Company's Interactive Media Group. The unit produces familyfriendly video games based on properties from every corner of the Magic Kingdom, from the Jonas Brothers to
TRON to The Pirates of the Caribbean. The company produces hundreds of games for video game consoles, PCs,
and handheld devices, leveraging popular Disney content from movies, books, and television shows, and from its
own concepts, such as Pure and Spectrobes. It also offers a portfolio of online virtual worlds including Club Penguin,
Disney's Toontown, and Disney's Pirates of the Caribbean Online.
Key Information
DUNS Number
Location Type
Subsidiary Status
Manufacturer
Company Type
Ultimate Parent
Ultimate Parent DUNS
Plant/Facility Size (sq. ft.)
Owns/Rents
Accountant
Total Employees
1-Year Employee Growth
Employees At This Location
Year of Founding or Change in Control
Primary Industry
Primary SIC Code
Primary NAICS Code
058025797
Headquarters
Yes
No
Subsidiary
The Walt Disney Company
932660376
1,148.00
Rents
PricewaterhouseCoopers LLP
1,080
0.00%
1
1988
1136:Entertainment & Games Software
73720000:Prepackaged software
511210:Software Publishers
Key Financials
Fiscal Year-End
Sales ($ M)
December
$78.40M
Prescreen Score
High Risk
Key People
Name
Title
Mr. Graham Hopper
EVP and General Manager
Mr. Brian Leake
VP Technology
Mr. Jean-Marcel Nicolai
SVP Global Production
Mr. Craig Relyea
SVP Global Marketing
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May 24, 2012 • PAGE 2
Name
Title
Mr. Michael Ryder
SVP, Worldwide Production
Mr. Ed Bainbridge
VP European Production
Mr. Thierry Braille
VP and Managing Director, Europe
Mr. Mark Meyers
VP North American Production
Mr. Alexander Seropian
VP Creative
Mr. Dan Tudge
VP and General Manager, Propaganda Games
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Company Description
Disney Interactive has been increasing its investment in internally-developed games by acquiring outside studios;
its major development studios are in Utah (Avalanche Software), Texas (Junction Point Studios), Illinois (Wideload
Games), China (Gamestar), and the UK (Black Rock Studio). It spent $763 million on social gaming specialist
Playdom in 2011 as part of a gambit to tap the popularity of online gaming communities to help it diversify beyond
console-based games.
Despite its invesments in new games, including a major title for Nintendo's Wii platform, Epic Mickey (launched in
2010), Disney Interactive is struggling to correct its money-losing trajectory. While the division was counting on
brisk sales of Epic Mickey to give it a much needed shot in the arm in terms of revenue, widespread adoption of the
game may be limited by the fact that it is only available for the Wii.
In a 2011 move to refocus on core products, the division closed down its Canada-based Propaganda Games studio,
which developed Turok (2008), Tron: Evolution (2010), and the cancelled action-roleplaying game Pirates of the
Caribbean: Armada of the Damned. Further efforts to restructure the business and cut costs included layoffs that
year.
Disney Interactives titles are sold in more than 30 countries worldwide, and the company has offices in more than
10 countries. It also licenses properties for games, such as Cars, Finding Nemo and Ratatouille to third-party
publishers, and has a licensing agreement with THQ, Inc. that includes an upcoming Pixar title. So far, Disney
Interactive hasn't published any games based on properties from ABC-branded television shows.
The other company that makes up the Interactive Media Group is Disney Online, which publishes the Web
properties Disney.com and DisneyFamily.com.
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May 24, 2012 • PAGE 4
Historical Events
Date
Event
Details
2007-02-08
Name Change
The company changed its name from Buena Vista Games, Inc. to Disney Interactive
Studios.
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