Pathways to Meaning Analy1cal Tools for Qualita1ve Researchers of Digital Media Research Logics I •  My (Shi@ing) Researcher Iden1ty •  What do we mean by research “methods”? •  The “Wheel Of Science”: Deduc1ve and Induc1ve Logics of Research Online Culture: Blogs, Videos, Nerds Bridging Social Science and Humani1es: Ethnography of a Document What Do We Mean by “Method”? •  Sampling Methods •  Data‐gathering Methods •  Analy1cal Methods •  Research Process •  Reflexivity •  Ethics Wallace’s Wheel of Science Theories Logical Deduc1on Crea1ve Leaps Empirical Generaliza1ons Sensi1zing Concepts Hypothesis Measurement Sta1s1cal or Verbal Summariza1on Observa1ons From Adler and Clark, How It’s Done, Wadsworth 2003, adapted from Walter Wallace The Logic of Science in Sociology, Aldine 1971. Wallace’s Wheel of Science Induc1ve Logic Theories Logical Deduc1on Crea1ve Leaps Empirical Generaliza1ons Deduc1ve Logic Sensi1zing Concepts Hypothesis Measurement Sta1s1cal or Verbal Summariza1on Observa1ons Deduc1ve Research: Hypothesis Tes1ng Theories Logical Deduc1on Crea1ve Leaps Empirical Generaliza1ons Sensi1zing Concepts Hypothesis Measurement Sta1s1cal or Verbal Summariza1on Observa1ons Induc1ve Research: Simplified View Theories Logical Deduc1on Crea1ve Leaps Empirical Generaliza1ons Sensi1zing Concepts Hypothesis Measurement Sta1s1cal or Verbal Summariza1on Observa1ons Induc1ve Research: Retroduc1on and Reflexivity Theories Logical Deduc1on Crea1ve Leaps Hypothesis Empirical Generaliza1ons Sensi1zing Concepts Sta1s1cal or Verbal Summariza1on Observa1ons Measurement Induc1ve Research: Theore1cal Sampling Theories Crea1ve Leaps Empirical Generaliza1ons Sensi1zing Concepts Sta1s1cal or Verbal Summariza1on Sampling Observa1ons Hypothesis Examples of Retroduc1ve Work Sensi&zing Concepts Change: Dorinne Kondo’s Fieldwork in Japan Interpreta&ons Change: Lori Kendall’s Fieldwork Online Wallace’s Wheel of Science Theories Logical Deduc1on Crea1ve Leaps Hypothesis Empirical Generaliza1ons Sensi1zing Sensi1zing Concepts Concepts Sta1s1cal or Verbal Summariza1on Observa1ons Measurement