(core) values

Lesson 2
Any questions?
Where we were
Corporate values
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Example: Corporate Values of a Services
Values that underpin how we achieve stable, profitable growth:
To be unequaled at what we do
To deliver results that are measurable
To be stronger as a team than we are as individuals
To maintain extraordinary levels of both quality and productivity
To sustain our firm as a family, not just a place to work
To preserve an open, non-political professional work environment
To maintain the highest ethics
To cultivate partnerships while maintaining our independence
NPD for MRIU 2011-2012
Overview of corporate (core) values
The core values of an organization are those values we hold which form
the foundation on which we perform work and conduct ourselves. We
have an entire universe of values, but some of them are so primary, so
important to us that through out the changes in society, government,
politics, and technology they are STILL the core values we will abide
by. In an ever-changing world, core values are constant.
Core values are not descriptions of the work we do or the strategies we
employ to accomplish our mission. The values underlie our work, how
interact with each other, and which strategies we employ to fulfill our
mission. The core values are the basic elements of how we go about
our work. They are the practices we use (or should be using) every day
in everything we do.
NPD for MRIU 2011-2012
Overview of corporate (core) values
CORE VALUES: Govern personal relationships
Guide business processes
Clarify who we are
Articulate what we stand for
Help explain why we do business the way we do
Guide us on how to teach
Inform us on how to reward
Guide us in making decisions
Underpin the whole organization
Require no external justification
Essential tenets
Operating practices , Business strategies , Cultural norms ,
Competencies , Changed in response to market/ administration
changes , Used individually
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Mission Statement
We improve the quality of people's lives through the timely
introduction of meaningful technological innovations.
Philips company profile:
Royal Philips Electronics of the Netherlands is a diversified Health
and Well-being company, focused on improving people’s lives through
timely innovations. As a world leader in healthcare, lifestyle and
lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand
promise of “sense and simplicity”.
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Vision Statement
In a world where technology increasingly touches every
aspect of our daily lives, we will be a leading solutions
provider in the areas of healthcare, lifestyle and enabling
technology, aspiring to become the most admired company
in our industry as seen by our stakeholders.
NPD for MRIU 2011-2012
Delight customers
Deliver on commitments
Develop people
Depend on each other
Brand Promise
Our brand promise is 'sense and simplicity'.
It encapsulates our commitment to delivering products and
solutions that are advanced, easy to use, and designed to
meet the needs of all our users, wherever in the world they
may be.
We will:
– increase profitability through re-allocation of capital towards
opportunities offering more consistent and higher returns
– leverage the Philips brand and our core competencies in healthcare,
lifestyle and technology to grow in selected categories and
– build partnerships with key customers and suppliers, both in the
business-to-business and business-to-consumer areas
– continue to invest in maintaining world-class innovation and
leverage our strong intellectual property position
– strengthen our leadership competencies
– drive productivity through business transformation and operational
Prepare for the next lesson:
A description of the
- Mission
- Vision
- Values
Of 3 major Indian organisations:
- Maruti or Tata
- Mahindra
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Working in groups of 5-6 students
Appoint a president who manages the process
Appoint a spokesman
Divide tasks
Make a short paper in a ppt
Next lesson 3 groups will be asked to present the outcome
of their research.
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End of lesson 2
• Homework for next lesson:
• Assignment
NPD for MRIU 2011-2012