the leading active lifestyle media and
event entertainment company
engaging the active
lifestyle consumer
running
contents
who we are
3
5
7
cycling
25
triathlon
33
active lifestyle platforms
45
who we are
Competitor Group Inc. (CGI) is the leading
global media and event entertainment
company dedicated to promoting the
active lifestyle.
At our core are 80+ world-class events
that include the Rock ‘n’ Roll Marathon
Series, the REI Muddy Buddy Series, the
TriRock Series presented by REI, the
Women’s Running Series and the Nation’s
Triathlon. CGI also provides multiplatform
media offerings that include national
publications, Competitor, Triathlete, Velo,
Inside Triathlon and Women’s Running
and an active lifestyle digital network, the
Competitor Endurance Sports Network,
which also includes one of the leading
event registration platforms, RaceIt.
Step up to the starting line with
us, and we’ll connect your brand
to a powerful group of motivated
and active consumers.
Competitor Group delivers the core of the active
lifestyle audience through more than 2.4 billion
impressions annually in events, print, online,
mobile, social media and radio. This audience not
only participates in the sport, but it also champions
engagement. Our audience encourages and motivates
communities to lead healthy and active lifestyles.
Our consumers are attractive because they engage
with health, fitness and training activities on a daily
basis with the purpose of achieving their performance
goals. They are loyal to the brands that help them
achieve these goals. They become as emotionally
connected to these brands as they are to the lifestyle.
In addition, this active lifestyle audience is composed
of affluent, educated men and women with enormous
buying power.
Spending across all major categories
Automotive
Travel
Apparel
Spent $40,000 on a vehicle in the past year
129 index
Spent $5,000+ on domestic trips in the past year 298 index
Spent $2,000+ on apparel in the past year
250 index
Audio
Spent $300+ on MP3 players in the past year
349 index
Credit Card
Avg. Monthly Credit Card Expenditure $2,001+ 297 index
Source: 2011 Doublebase Gfk MRI (Participants in running, biking and swimming)
who we are
our audience
3
Competitor Group provides custom marketing and
impactful media solutions through events, print, online,
mobile, social and retail platforms. We assemble these
assets to deliver true impact marketing for our partners.
Events
80+ events
680,000+ participants
Millions of friends, family and spectators
Print
18 million+ annual print impressions
Digital
2.5 million+ unique website visitors per month
Mobile: athlete tracking and race results, mobile websites and mobile applications
Social media: 900,000+ social followers
Grassroots community outreach
Grassroots outreach to active consumers through expos and
trade shows
Database AND Direct Marketing
More than 850,000 targeted active lifestyle consumers
who we are
engaging the active consumer
5
running
“My Rock ‘n’ Roll
Half Marathon
experience
was absolutely
amazing, we had
a great time.”
Jennifer Love-Hewitt
Actress, 2010 Rock ‘n’ Roll Finisher
8
at a glance
We revolutionized the running industry in
1998 with the launch of the Rock ‘n’ Roll
Marathon Series, combining entertainment
with running. Runners get a special bounce
in their step, with live bands performing at
every mile along the course interspersed with
high school cheerleading squads providing
major motivation. After the race is the finishline festival, where runners can party with
their family and friends, and then comes
the headliner concert! If that’s not enough,
a two-day expo fills the whole Rock ‘n’ Roll
Marathon weekend with exciting activities for
the runners and their supporters.
history of success
Since its debut in 1998, the Rock ‘n’ Roll
Marathon Series has continued to expand
its wildly successful event series to other
key cities in the U.S. Now, the Rock ‘n’ Roll
Marathon Series is the WORLD’S LARGEST
RUNNING SERIES, covering 26 major markets
in North America and nine international races
engaging more than 590,000+ participants!
charity
With charity partners raising more than $267
million (net) at Competitor’s events, the Rock
‘n’ Roll Marathon Series has quickly become
one of the most successful charity fundraising
events in the world.
the largest running
series in the world
9
INTERNATIONAL MARKETS
audience
Gender: Male: 35%, Female: 65%
Average age: 39
HHI: $116,771
Source: 2012 Participant Registration Report
annual attendance*
Participants: 590,000+
Expo attendees: 700,000+
Source: 2012 Participant Registration Report, projected for 2013
* Includes international events
economic impact
Las Vegas
Arizona
San Diego
Nashville
New Orleans
$183 million (2012)
$39 million (2012)
$72 million (2012)
$45 million (2012)
$39 million (2012)
Source: Studies from George Washington University, SDSU,
Elite Sport Marketing, Sports Economics 2009-2010, 2012
RAce day
26.2-mile foot race
13.1-mile foot race
Marathon relays
Rock ‘n’ Roll Mini Marathons
Elite athlete invitational
Finish line festivals
Finish line headline concert
health AND fitness expo
2-day expo
Retail sales
Clinics
Sampling opportunities
running
Edinburgh • Madrid • Portugal (3 races) • Dublin
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Women’s running has continued to grow
dramatically in the U.S. Since 1987, there
has been a five-fold increase in female
race finishers to nearly 4.4 million. The
number of core women runners (run/jog
50 days a year) has increased to over 12
million, and total women runners number
more than 20 million!
Women now represent more than 50 percent
of the participants at many of the country’s
largest marathons and half marathons.
Women are passionate about running and
often enlist their friends and family to
support them, making the event more than
a personal endeavor.
The Women’s Running Series offers a
unique female-focused race experience that
celebrates women runners of all levels.
women’s
running series
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San Diego, CA
Bloomington, MN
Nashville, TN
Scottsdale, AZ
St. Petersburg, FL
February 23-24, 2013
June 14-16, 2013
September 26-28, 2013
November 1-3, 2013
November 22-24, 2013
Markets and schedule subject to change
PARTICIPANTS
20,000+ across the Series
CELEBRATING WOMEN
Female-focused expotique
Designer goodie bags
2-in-1 finisher’s medal with a detachable charm
Cookie Café at the finish line festival
Flowers available at the finish line
Upscale finish line festival with white linen cloths and floral arrangements
Live music on the course
Walker-friendly race
running
FIVE EVENTS
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THE EVENT
ING Kids Rock is a nationwide campaign of
road races and training programs for kids
under the umbrella of the Rock ‘n’ Roll
Marathon Series. This successful kids-focused
extension is currently the largest kids-only
running series in the U.S. and is expanding.
race day
1-Mile Foot Race
Fun Kid-Friendly Finish Line Festival
finish line celebration
ING Kids Rock provides a unique, safe, positive,
family-friendly event with a lively Finish Line
Festival to celebration each participant’s
significant achievement.
community impact
The ING Kids Rock goal is to fight childhood
obesity, promote youth fitness and raise
awareness of the need for healthy lifestyles.
Currently Kids Rock has made an impact and
motivated children to live healthy lifestyles in
nine markets across the U.S.
kids rock training
Four-, six- or eight-week Official ING Kids Rock Training Programs in conjunction
with participating schools
Kid participants accumulate 25 or 12 miles
across the program and then run their last
mile at the official ING Kids Rock race
the largest
kids-only
running series
in the U.S.
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marketing and media campaign
Each ING Kids Rock event will be promoted nationally
and locally through print, digital and grassroots media
and PR. In addition, ING Kids Rock will continue to
pursue successful relationships with celebrities to boost
the visibility of the ING Kids Rock mission to encourage
an active and healthy lifestyle.
audience
The ING Kids Rock Series is created for all children
from kindergarten to 7th grade.
New Orleans
Washington, D.C.
Dallas
Nashville
San Diego
Philadelphia
Los Angeles
San Antonio
Additional Kids Events
Arizona
Montréal
Carlsbad
Savannah
Markets subject to change. ING does not title the Arizona, Carlsbad,
Montréal or Savannah events
president’s challenge
advocate
ING Kids Rock is teaming up with the
President’s Challenge to reach as many
kids as possible across the nation. The
President’s Challenge mission is to
promote physical activity that is fun and that you can do on
your own, with friends or family members. Participants in
ING Kids Rock earn awards for staying active — and track
progress along with other kids across America.
running
event markets
14
it’s all about fun!
To all of our Partners in Grime, we welcome
you to the 2013 REI Muddy Buddy Adventure
Series! This unique trail running and biking
race is sure to be fun and challenging for
everyone. Both beginning athletes and
experienced racers alike will have a great time
along the course and through the obstacles,
especially in the infamous mud pit! We can’t
wait to see you there, so grab a buddy and
prepare to get dirty.
event description
The REI Muddy Buddy is a one-of-a-kind event
series that offers participants two exciting race
options, Muddy Buddy Run and Muddy Buddy
Ride & Run. Muddy Buddy Run features a 3 to
4.5-mile team run. Muddy Buddy Ride & Run
is 6 to 7-miles and includes a mountain biking
component — while one participant is running,
the other is mountain biking, and teammates
“leapfrog” between the two.
Both options include the elements that have
made Muddy Buddy the legend it is today:
two teammates working together, fun and
challenging obstacles such as climbing
walls, cargo nets and inflatable slides and
the 50-foot-long, sloppy, sticky mud pit that
participants crawl through together to finish
as official “muddy buddies.”
A post-race festival featuring music, a beer
garden, expo filled with partners, awards and
costume contest are also included in the Muddy
Buddy fun.
The REI Muddy Buddy Series was created
in 1999 and attracts local, regional and
national press.
15
charity
The Challenged Athletes Foundation
is the national charity of the
Columbia Muddy Buddy Series.
CAF is an organization that
reaches out to people with
disabilities by helping them
pursue a more active lifestyle
through physical fitness and competitive sports. Through
the CAF, grants are distributed to help pay for handcycles,
sports chairs, sports prosthetics and competition training
fees. Muddy Buddy has been successful engaging
sponsors in the CAF mission.
JOIN THE PARTY
The weekend features a festival-type atmosphere with
sponsor booths, food and other activities including a
Beer Garden, which provides complimentary beer for
all participants 21 and older. Great prizes are raffled off
at the end of the awards ceremony.
Bring your child and let them get in on the action. The
Mini Muddy Buddy offers a chance for the little ones
to get impossibly muddier than they ever have before.
The race will offer a short sprint over and under
obstacles and through tires, before the kids enter the
mud pit! Sign-ups will be available online and on-site
on race day.
audience
Gender: Male 37%, Female 63%
Average Age: 37
Average HHI: $100,000+
74% of participants hold at least a bachelor’s degree
Source: 2012 Muddy Buddy Participant Study
attendance
More than 21,000 participants across the Series
running
mini muddy buddy
the world’s
fastest 5k
17
the event
entertainment
The event wraps up with a raucous Party by the Sea
in the heart of Carlsbad Village! With live music and
free beer for participants over 21, the party begins as
soon as runners finish the first race; friends and family
gather soon after to celebrate their accomplishments.
attendance
Participants: 10,000
Volunteers: 2,000
race day
3.1-Mile Foot Race
Elite Athlete/Wheelchair Invitational
Party by the Sea
junior carlsbad
A running event for kids ages 12 and under
running
The Carlsbad 5000 has been a signature event for
more than two decades. With a unique format, 16 world
records and the loudest finish crowds in road racing, the
Carlsbad 5000 continues to be the most prestigious 5K
road race in America. In conjunction with the Carlsbad
5000 is the Junior Carlsbad, which is California’s
largest running event for children. With eleven separate
divisions designed specifically for children 12 and
under, the Junior Carlsbad is a great way to reach kids
and their parents.
running
19
competitor.com
runrocknroll.com
womensrunning.com
muddybuddy.com
RunRocknRoll.com
The Competitor Endurance Sports Network
running sites are engaging, educational and
interactive destinations for runners of all levels.
Every day, runners visit the sites for training
plans, nutrition tips, reviews of latest running
gear and expert analysis on the major running
events around the world. In addition, runners
visit the CESN running sites to learn more about
and register for their favorite marathon and half
marathon races, mud runs, 5Ks and more!
audience
Gender: Male: 48%, Female: 52%
HHI: $101,000
94% of the audience runs
77% of the audience participates in at least
one 5K each year
69% of the audience participates in at least
one 10K per year
82% of the audience participates in at least
one half-marathon per year
54% of the audience participates in at least
one marathon per year
MuddyBuddy.com
Source: 2012 Competitor.com Audience Study
Unique MONTHLY visitors 1.44 million+
Source: Google Analytics June 2012
WomensRunning.com
running
introduction
20
introduction
Competitor is filling a great void created by
an enormous shift in consumer behavior.
Ten years ago, runners ran. Period. The
same could be said about bicyclists; all they
did was ride bikes. Fast forward to today,
and we’re living in a time where endurance
athletes are no longer single-minded
practitioners. Today’s endurance athletes
use fitness as an adventure, and Competitor
is the most trusted media brand to reach
this growing number of affluent participants.
Strategic Focus on Passion Points
Competitor delivers the most qualified group
of endurance sports enthusiasts. Through a
focus on specialty retailers, sporting good
retailers, outdoor retailers, colleges, health
clubs and other healthy lifestyle locations,
Competitor reaches active endurance sports
participants when they are engaged.
Reaching readers when they are engaged
in activities that align with their passion
points provides a deeper, more meaningful
association with the magazine and its
partners. With a pick-up rate of over 90%,
Competitor proves to be a vital part of this
consumer’s health and fitness routine.
the leading magazine for
the endurance lifestyle
21
our reader
89% have taken action after seeing an ad in
the magazine
70% have visited an advertiser’s website
Spent an average of $1,884 on travel
Average spent on all endurance sports-related product in the past year: $2,029
97% of readers run 3x or more per week
88% of readers participate in at least one 5K annually
97% of readers purchased athletic shoes in the past year
Source: 2012 Competitor Readership Study
circulation
Circulation: 500,000
Readership: 1,250,000
Frequency: 12 times per year
AAM audited
audience
Gender: Male: 49%, Female: 51%
Average Age: 39
Average HHI: $121,256
Education: 80% have a bachelor’s degree or higher
2013 editorial plan
ISSUE
EDiTORIALAD CLOSE
materials CLOSE
available
January
New Year, New You: 25 Ways to Get Faster and More Fit in 2013
11/28
12/6
1/2
February
The Keeper/Calendar Issue, A Guide to Running & Racing in 2013
1/7
1/11
2/5
March
Spring 2013 Road Running Shoe Guide
2/1
2/7
3/1
April
Gear Guide/Summer Marathon Guide: Running Apparel and Gear Guide
3/1
3/7
4/1
May
The Speed Issue: An issue geared at improving speed and racing performance
4/1
4/5
5/1
June
Trail Running, Trail Running Shoe Review, 20 Great Trail Races in 2013
5/2
5/8
6/3
July
The Heat Issue: Training, Nutrition, Hydration
5/31
6/6
7/1
August
Fall Marathon Special, Fixing Your Marathon Flaws, and Smart Speed Work
7/2
7/10
8/2
September
Fall Road Shoe Review, A Comprehensive Guide to Fall Road Running Shoes
8/2
8/8
9/4
10/2
October
Off-Road Adventures, The New York City Marathon, and Fall Trail Shoe Review
8/30
9/5
November
Destination Races, Running Overseas, Holiday Gift Guide
9/30
10/9
11/1
December
Winter Fitness/Cross-Training, Spring Marathon Training Guide
11/1
11/11
12/5
*editorial plan subject to change, contact your sales rep for most updated version
running
Source: 2012 Competitor Readership Study
22
introduction
The only women-specific running magazine,
Women’s Running leads the charge in
empowering women to run more and lead a
healthy and active lifestyle.
INTERESTED IN ADVERTISING
87.3% have interest in advertising that appears in the magazine
91% have taken action (visited website, retailer, etc.) as a result of seeing an ad in
the magazine
78% regularly give advice on endurance sports-related products, issues and/or events
ACTIVE
The Women’s Running reader runs an average of 4 days per week
98% engage in exercise/physical activity 3+ times every week
Percentage of Women’s Running readers who participate in at least one of the following events annually:
• 5K - 92.8%
• 10K - 79.8%
• Half marathon - 87.4%
• Marathon - 53%
SPENDING HABITS*
Spent an average of $1,917 on endurance
sports-related purchases
Spent an average of $1,608 on endurance
sports-related travel or vacations
Spent an average of $348 on sports clothing/athletic apparel
Spent an average of $286 on athletic shoes
Average monthly expenditure on credit card purchases: $815
Spent an average of $414 on tech and consumer electronics products
*In the last 12 months
the only women-specific
running magazine
23
AUDIENCE
Median Age: 43
Median HHI: $134,186
77.5% have graduated college or have done
post-graduate studies
at a glance
Circulation: 64,000, print run: 105,000
Readership: 187,000*
Frequency: 10x
* Publisher’s estimate
DISTRIBUTION IN 7,000+ RETAIL OUTLETS
Source: Women’s Running Reader Study 2012, Running USA National Runner Study 2012
2013 editorial plan
ISSUE
EDiTORIALAD CLOSE
materials CLOSE
available
Jan/Feb
New Year, New Gear: 2013 Running Gear Roundup, First half marathon training plan
11/19
11/19
1/1
March
Girlfriend’s Guide to Sports Bras: Your fastest 5k training plan, The 10 best supplements for runners
12/21
12/31
2/5
April
30 Days to Better Running: Boston Marathon Behind the Scenes, Qualify for 2014: Three Training Plans
1/22
2/5
3/12
May
10 Races to Run Before You Die: editors’ and readers’ choice for the best bucket list trail and road races
2/26
3/12
4/16
June
Run yummy awards: the best chews, gels, bars and drinks, Half Marathon training plan
4/2
4/16
5/21
July
Inspiration Awards honoring six women doing amazing things in the running world
4/30
5/14
6/18
August
Love Letters: sponsored reader essay contest. Question: “Why do you love to run?”
6/4
6/18
7/23
September
Runner’s Starter Kit: 15 pieces of gear a brand new runner needs, Walker to runner training program
7/9
7/23
8/27
October
Fight Breast Cancer: Do Something Every Day (calendar layout), Iceland travel feature
8/13
8/27
10/1
Nov/Dec
Cover Model Contest + Holiday Gift Guide, 2013 Fall/Winter Running Shoe Awards
9/24
10/15
11/12
*subject to change, contact your sales rep for the most current 2013 editorial plan
running
REI
Dick’s Sporting Goods
Barnes and Nobles
Books A Million
Fleet Feet
Other specialty retailers
cycling
“I have always
struggled to achieve
excellence. One
thing that cycling
has taught me
is that if you can
achieve something
without a struggle
it’s not going to
be satisfying.”
Greg LeMond
Three-time winner, Tour de France
cycling
27
velonews.com
introduction
VeloNews.com provides the best cycling destination
on the Web. With the breaking cycling news and event
coverage, helpful training and nutrition advice, the
latest in gear and products and in-depth athlete profiles,
VeloNews.com is visited daily by cycling enthusiasts.
velonews.com mobile site
Delivering all the breaking news in
cycling right at your fingertips!
VeloCenter covers all the major
events in the cycling world, including
the Vuelta a España, The Tour of
California and cycling’s biggest race
of the year — the TOUR DE FRANCE.
audience
Gender: Male: 88%, Female: 12%
HHI: $111,000+
96% of the audience participates in cycling
92% of the audience gives advice about cycling, training and nutrition to their family
and friends
55% has participated or intends to participate in century rides this year
59% has participated or intends to participate in charity events this year
34% has participated or intends to participate in Gran Fondos this year
Source: 2012 VeloNews.com Audience Study
Unique MONTHLY visitors 785,466+
Source: Google Analytics June 2012
cycling
major event coverage
28
introduction
Velo reveals the bikes, racing and passion
that define the sport of cycling. With 40
years dedicated to offering authentic and
authoritative coverage of pro bike racing,
Velo celebrates the rich heritage of cycling
while building on to the legacy of the sport.
our reader
Active: 98% own road bikes; 76% own mountain bikes; ride their bikes an average
of 8.6 hours per week
Influential: 95% gave advice in the past year on cycling-related purchases to an average 12+ people
Responsive: 88% visited advertiser website after seeing ad in the magazine
98% of the audience rides at least once a week
96% took action as a result of seeing an ad
or article
53% bought a Velo-advertised product or service in a shop
56% bought a Velo-advertised product or service online
88% of the audience is interested in the advertising that appears on the site
at a glance
Audience: The most influential cyclists in North America, bike shop owners employees
and industry leaders.
Circulation: 43,978 paid
Readership: 115,000 (2.3 readers per copy)
Frequency: 15x, including three special issues: Buyer’s Guide, Race and Ride Guide,
Official Guide to the Tour de France
Subscriptions up 18% year over year
revealing the bikes, racing and
passion that define the sport of cycling
29
audience
Gender: Male: 94%, Female: 6%
Median Age: 47
HHI: $149,975
Education: 96% attended college, 46% have
post-graduate degrees or studies
Source: 2011 Velo Readership Study
each month
Gear and training tips: Dedicated Tech and
Training section showcases the latest trends
provided with expert guidance (our tech editors
have 40+ years experience)
Insider analysis: We break down the decisive moves
within a race, the pivotal riders within teams and the
key undercurrents driving the daily news
World’s best race photography: Graham Watson is
the first name in professional race imagery; Casey B.
Gibson and our own Brad Kaminski shoot the American scene
ISSUE
EDiTORIALAD CLOSE
materials CLOSE
available
12/11
January
2012 Awards Issue
11/1
11/9
February
Personalities Issue, Official Guide to the UCI Cyclocross World Championships
11/29
12/7
1/8
Special Issue
2013 Buyer’s Guide
11/30
12/14
1/15
March
Special Themed Issue
12/28
1/4
2/5
April
International Road Season Preview
1/24
2/1
3/5
May
Domestic Road Season Preview
2/21
3/8
4/9
June
Spring Classics Preview
3/28
4/12
5/14
Special Issue
2013 Tour de France Guide
4/18
4/26
5/28
July
Giro d’Italia, Amgen Tour of California
5/9
5/24
6/25
August
Special Themed Issue
6/13
6/21
7/23
September
Tour de France Wrap Up, Official Guide to the USA Pro Challenge
7/11
7/19
8/20
October
Tour of Utah, USAPC, Cyclocross season preview
8/15
8/23
9/24
November
Vuelta a España, World Championships
9/12
9/20
10/22
December
Special Themed Issue
10/10
10/18
11/19
*editorial plan subject to change, contact your sales rep for most updated version
cycling
2013 editorial plan
31
the event
In two different event locations, attendees have
the opportunity to see, swap, buy and sell every
imaginable bike, component and cycling accessory,
new and used. Additionally, the event features cycling
clinics hosted by cycling celebrities and industry
experts, family events, product sampling and the allnew EcoVillage.
The Journey to Sustainability
Reaching thousands of cyclists each year, VeloSwap
tunes into energy consciousness and recycling.
Organizers will incorporate an EcoVillage into the
show to capture and promote the underlying current of
VeloSwap, recycling and bicycling energy efficiency!
cycling
VeloSwap is the world’s largest consumer bicycle and
sports expo and a fantastic celebration of all things
cycling. This cultural cycling event is a not-to-bemissed experience: It is the place to feel the pulse
of the cycling community and rub elbows with likeminded cyclists.
triathlon
“If you set a goal
for yourself and are
able to achieve it,
you have won your
race. Your goal can
be to come in first,
to improve your
performance or
just finish the race
— it’s up to you.”
Dave Scott
Six-time Ironman World Champion
35
the event
The TriRock Series presented by REI is a fast, fun
and family-friendly race series featuring premier
production quality unparalleled in the world of
triathlon events. The TriRock Series celebrates the
sport of triathlon, catering to those rocking their way
to a first triathlon finish or those striving to reach a
new PR! Each event features on-course tunes for
participants to rock out to while they race, postswim rinse stations, red carpet finish, a beer garden
featuring live music, post-race meal and other
premier features.
With a focus on growing the sport of triathlon, the
TriRock Series provides sponsors with the unique
opportunity to interact with an audience that is new to
the sport of triathlon — unlike the experienced veteran,
this is an audience that is interested in exploring new
products and is still looking for the gear they need
to participate in the sport. Sponsors interaction with
participants throughout the training journey will yield
a responsive group.
audience
Gender: Male: 63%, Female: 37%
Average Age: 38
High Average Income: $137,100
Source: TriRock Participant Study 2011, 2012
participation
Estimated 18,000+ participants across the series plus
thousands of supporters
event markets
8 key markets across the U.S.
Annapolis, MD
Austin, TX
Philadelphia, PA
San Diego, CA
Aurora, CO
Lake Geneva, WI
Asbury Park, NJ
Clearwater, FL
*Markets subject to change
triathlon
The packet pick-up expo and finish line festival provide
partners with the opportunity to extend their brand
presence and engage in a dialogue with these new
consumers in an environment where they are already
looking to explore, sample and purchase products.
37
AT A GLANCE
The Nation’s Triathlon to Benefit the Leukemia &
Lymphoma Society is Washington, DC’s premiere
triathlon event. It features a course that winds
through Washington, DC’s monument corridor in
the shadow of the nation’s best-known memorials
and national treasures. This international distance
triathlon, sanctioned by USAT, includes a 1.5K swim
in the Potomac River, 40K bike course through DC,
and a 10K run through Washington, DC’s historical
landmarks with a spectacular finish!
Currently holds the Guinness World Record for the
most participants in a single triathlon race of international distance!
Unique races within a race create an additional element of fun! Participants can compete against each other in several different challenges, including:
• Congressional Challenge: Federal Agency employees
• Military Challenge: Armed services
• First Responders Challenge: Active duty police officers,
fire fighters, emergency medical personnel, etc.
• Commander-In-Chief Challenge: Military Academy cadets
EVENT DETAILS
Two-day Sports & Fitness Expo
Race Day – 1.5K Swim, 40K Bike and 10K Run
Finish Line Festival with a wide range of activities and services
Timing: September 6-8, 2013
Location: Washington, DC
Participants: 6,000
AUDIENCE
Gender: Male: 66%, Female: 34%
Largest age group: 35-39 year olds
68% of participants are from Washington, DC, Maryland and Virginia
Over 50% of participants are avid triathletes and USA Triathlon (USAT) members racing in at least four triathlons each year
Source: 2011 Registration Report/Post-Race Survey
triathlon
HIGHLIGHTS
triathlon
39
triathlete.com
trirockseries.com
nationstri.com
TriRockSeries.com
introduction
The Competitor Endurance Sports Network
provides a great way to reach triathletes
on the Web with Triathlete.com and the
event websites for two of the country’s most
popular triathlon events, the TriRock Series,
and the Nation’s Triathlon.
audience
Gender: Male: 88%, Female: 12%
Median HHI: $117,000
84% of the audience runs
88% of the audience participates in cycling
81% of the audience swims
NationsTri.com
70% of the audience participates in at least
one sprint triathlon per year
60% of the audience participates in at least
one Ironman 70.3 per year
26% of the audience participates in at least
one Ironman per year
95% of the audience gives advice about endurance sports, training and nutrition to family and friends
Source: 2012 Triathlete.com study
Unique MONTHLY visitors 278,321+
Source: Google Analytics June 2012
*does not include nationstri.com
triathlon
Triathlete.com
40
introduction
Covering one of the fastest growing sports on
the planet, Triathlete is the category leader for
multisport athletes and enthusiasts nationwide.
Triathlete strives to inspire the rapidly growing
community of triathletes across the country
and around the world. With an editorial mix that
offers training tips, travel advice, event coverage
and news, Triathlete celebrates and captures
the essence of the triathlon lifestyle.
our reader
97% have taken action after seeing an ad
in the magazine
89% of readers have visited an advertiser’s
website after seeing an ad in the magazine
71% of readers ride 3x or more days per week
Average of 5.5 days spent on multisport training
81% of readers run 3x or more per week
95% of readers swim at least 1x per week
99% engage in a regular exercise program
89% of readers participate in 1 or more sprint triathlons annually
Spent an average of $2,318 on travel
Average of $3,468 spent on all endurance sports-related purchases in the past year
Average annual spent on sports clothing/
athletic apparel: $350
90% own 2 or more bikes, average number
of bikes in household: 3
Average value of all sports equipment, gear, training products, athletic apparel
and shoes in household: $10,427
Source: 2012 Triathlete Readership Study
the largest triathlon
magazine in the world
41
at a glance
Circulation: 61,227 paid and verified
Frequency: 13x, including bonus issues
audience
Gender: Male: 83%, Female: 17%
Median Age: 41
Median HHI: $165,399
Education: 84% have a bachelor’s degree or higher
Source: 2012 Triathlete Readership Study
ISSUE
EDiTORIALAD CLOSE
materials CLOSE
available
12/4
January
New Year New You (weight loss + fitness special), Bike Review
10/12
10/26
February
Ultimate Beginner’s Guide
11/9
11/26
1/1
March
Train Smarter: Secrets and Strategies of the Successful, Gear You Need. Now.
12/18
1/4
2/12
April
Training Plan Special: Plans for every distance and goal
1/18
2/1
3/12
Buyer’s Guide
All-things-triathlon: bikes, components, running shoes, wetsuits, race gear, etc.
2/1
2/15
3/26
May
The Body Issue, Best Bodies In Triathlon, Racing Weight
2/15
3/1
4/9
Women’s Tri Guide
Supplement: Triathlete’s Guide for Women (polybagged with June issue)
3/7
3/21
5/7
June
Injury Prevention + Recovery Special , Shoe Reviews
3/15
3/29
5/7
July
Swim Issue, Wetsuit Guide
4/19
5/3
6/11
August
The Power Issue: The sports’ biggest power players, power in performance-products, strategies, etc.
5/17
5/31
7/9
September
Mind + Body special
6/14
6/28
8/6
October
Pre-Kona Issue (race preview), Travel special
7/12
7/26
9/3
November
Fuel Issue, Fall Shoe Reviews
8/16
8/30
10/8
December
Post-Kona Issue, Best in Tri (reader and editor picks for the best in triathlon), Holiday Gift Guide
9/20
10/4
11/12
*editorial plan subject to change, contact your sales rep for most updated version
triathlon
2013 editorial plan
43
introduction
Inside Triathlon is the perfect canvas for stunning imagery
and lifestyle features that our readers have asked for.
mission statement
our reader
93% took action after seeing an ad in the magazine
82% visited a product or service Website as a result of seeing an ad in the magazine
90% regularly give advice to their friends and
family regarding triathlon-related products, issues
and competitions
Readers train an average of 5.8 days per week
99% ride at least 1x per week
99% run at least 1x per week
96% swim at least 1x per week
58% participate in 1+ Ironman races annually
82% participate in 1+ 70.3 races annually
82% participate in 1+ Olympic-distance triathlons annually
71% participate in 1+ sprint triathlons annually
at a glance
Audience: The core multisport market
Circulation: 16,585 paid and verified
Frequency: 6x
Paid circulation up 10% year over year
audience
Gender: Male: 81%, Female: 19%
Median Age: 46
HHI: $149,975 (average)
Education: 98% attended or graduated college; 54% have advanced graduate degrees
Source: 2011 Inside Triathlon Reader Study
2013 editorial plan
ISSUE
EDiTORIALAD CLOSE
materials CLOSE
available
Jan/Feb
The Kona issue: The 10 most influential people in triathlon, Lessons from Kona
10/18
11/2
12/11
March/April
The Speed Issue: The Fastest Bikes of 2013, The Speed Guide: Mastering the short-course
12/31
1/11
2/29
May/June
The Racing Issue: Everything You Need to PR: training plan, training advice, Endurance Special
2/21
3/8
4/16
July/Aug
The Nutrition Issue: Guide to Nutrition for Long-course Racing, Running Shoe Buyer’s Guide
4/25
5/10
6/18
Sept/Oct
The Pre-Kona Issue: The Best Bodies in Triathlon, How to Qualify for Kona training plan
6/20
7/5
8/13
Nov/Dec
The Recovery Issue: Guide to Injury Prevention: Ideas & products
8/22
9/6
10/15
*subject to change, contact your sales rep for the most current 2013 editorial plan
triathlon
Inside Triathlon is the world’s most indispensable insider
magazine speaking to the core triathlon community
where multisport is not just a health-and-fitness hobby,
it’s a way of life. To connect with this audience Inside
Triathlon digs deep into the most vital issues of concern,
from advanced gear and training coverage to in-depth
profiles of the greatest triathletes of our day.
the event
To celebrate endurance sports, Competitor Group has
created the biggest awards gala in the industry.
awards gala
Endurance Live boasts a sold-out crowd and all the
best elite athletes and personalities in the endurance
sports world under one roof. Each year, Competitor
Group honors the top endurance athletes on the
planet, including Olympic gold medalists, Ironman
world champions and Tour de France winners. For the
runner, cyclist or triathlete, there is simply no other
evening like it. Greg LeMond, Paula Newby-Fraser,
Will Ferrell (Celebrity Athlete of the Year), Ryan Hall
and Dave Scott are just a few of the athletes who have
been honored.
active lifestyle platforms
45
AT A GLANCE
5K/10K running events celebrating a healthy active lifestyle alongside America’s most popular sport - NFL football
FUN FOR BOTH RUNNERS AND NFL FANS
Featuring team cheerleaders, mascots, coaches, former and current NFL player involvement
Finish on the 50 yard line in your favorite teams stadium
Nike/NFL Team branded tee
2013 EVENTS
NFL Back to Football 10K/5K Run Central Park (NYC)
Bolt to the Q 5K (San Diego-Chargers)
Saints Back to Football 5K (New Orleans-Saints)
Titans Back to Football 5K (Tennessee-Titans)
Rams Back to Football 7K (St. Louis-Rams)
Plans to roll out series into more markets in 2013
OVERVIEW
The GearBuzz e-commerce platform is CGI’s take
on the popular “Flash Sale” business model. Move
products quickly and easily all while receiving
targeted promotion via nearly 1-million email blast
impressions. The platform was built with brands in
mind and is fully customizable to suit any objective.
THE GEARBUZZ DIFFERENCE
No other sales site can match CGI’s editorial authority
and exclusive audience. Our sales are presented to
our audience as a reward for their loyal readership
and participation, so there’s no loss of brand equity
for participating merchants.
ADDITIONAL BENEFITS
Reach over 850,000 proven endurance athletes
Own the customers; we provide you access
to purchasing customers to add to your
marketing database
GearBuzz also provides complementary ad impressions, social media posts and original-video
product reviews
No cost to participate and all set-up is turnkey
Drives consumer traffic to your website for incremental sales opportunities
active lifestyle platforms
47
48
AT A GLANCE
RaceIt is one of the leading race registration platforms in the
country. With a focus on delivering the best experience for our
clients, RaceIt prides itself on providing exceptional customer
service and the most customizable online registration platform
for the endurance event industry.
RACEIT MISSION
Improve participant experience and lower the cost of operations for organizations
Support our clients with the highest level of customer service
Make race technology easy, intuitive and customizable
A HISTORY OF SUCCESS
Over eight years of industry experience
Over 3 million registrations in 2012
THE RACEIT DIFFERENCE
Technology: Empowering race directors and participants to effortlessly manage registration
Customer Service: We provide assigned customer service representatives. We answer the phone!
Development and Support: All support and development efforts are provided within the U.S. and focused on the endurance sports industry
Features: Valuable capabilities – including discount codes, real
time changes to registration form, team and relay registration,
transfers, deferrals, participant editing and reservation codes
– provided at no additional cost
Reporting: Summary accounting, year to year comparison, ad hoc
social media
OVERVIEW
CGI’s social media platforms engage a passionate
and influential group of runners, cyclists, triathletes
and active lifestyle enthusiasts who interact with their
favorite CGI brands and each other daily.
Each CGI brand has it’s own dedicated social
media community, which allows for either targeted
communication by CGI brand or sport or across the
entire CGI social media offering.
SOCIAL MEDIA PLATFORMS
Facebook
Twitter
YouTube
Instagram
Pinterest
AUDIENCE
900,000+ combined total followers across all social media platforms and growing
OPPORTUNITIES
Sponsored posts
Access to CGI social media “insiders”
Custom Facebook tabs
Custom sweepstakes and programs
Growing your own social media platforms within the active lifestyle space
active lifestyle platforms
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VeloPress is Competitor Group’s highly successful book
publishing division focused on endurance sports titles.
VeloPress authors are trusted experts on training, gear,
and nutrition, and provide training books that help both
serious athletes and beginners build skills and fitness.
VeloPress also publishes historical and biographical
books that take a closer look at the celebrated athletes
and personalities of our sports.
Custom Guides, Magazines and
Print Units
Competitor Group has partnered with its clients on
numerous custom publishing projects over the last
20 years. These range from stand-alone publications,
inserts and pull-out sections to postcards, pace
cards and packing checklists. Our talented team
of designers will work with your brand to deliver
agency-quality collateral at a great value.
active lifestyle platforms
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Headquartered in San Diego, Competitor Group, Inc. (CGI) is the leading global media and event entertainment company dedicated to promoting the active lifestyle.
CGI owns and operates events around the world, including the Rock ‘n’ Roll Marathon Series, the TriRock Series presented by REI, REI Muddy Buddy Series, the Women’s Running Series and
Nation’s Triathlon. CGI’s best-in-class print titles include, Velo, Inside Triathlon, Triathlete, Competitor magazine and Women’s Running. CGI hosts a captive active lifestyle community across its
digital properties – Competitor.com, Triathlete.com, VeloNews.com and WomensRunning.com – and delivers one of the leading event registration platforms with Raceit.com.
9477 Waples Street, Suite 150, San Diego, CA 92121
I
800.311.1255
I
CompetitorMediaKit.com
leads@competitorgroup.com