2011 ACCP Annual Conference on Corporate Contributions
presented by
The Fairmont Olympic Hotel Seattle
VISION
ACCP aims to be the premier professional association in the field of
corporate philanthropy.
A Special Thanks to Our Presenting Sponsor:
MISSION
ACCP is dedicated to the development of contributions professionals
through education & training, defining best practices for the field,
building relationships and benchmarking & measurement.
ACCP is a nonprofit advocacy and continuing education organization
that helps corporations identify and adopt best practices and
provides training for contributions professionals.
GOALS
Training & Education
ACCP trains contributions professionals to align philanthropic
strategies with business objectives, visions and values.
CONTENTS
Welcome from Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Message from ACCP President & CEO. . . . . . . . . . . . . . . . . . . . . . . . . 3
Agenda at a Glance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Hotel Map. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Schedule & Conference Session Descriptions. . . . . . . . . . . . . . . . . 6-18
Plenary Speaker Biographies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19-25
Defining Best Practices
ACCP researches and reports best practices across a variety of
topics and industries.
Building Relationships
ACCP creates opportunities for contributions professionals with
shared interests to connect and collaborate.
ACCP Board Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
ACCP Member Companies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
2011 Conference Exhibitors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
2011 Conference Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Benchmarking & Measurement
ACCP provides resources for contributions professionals to analyze
elements of corporate philanthropic programs.
1
Welcome from ACCP Chairman
A Message from ACCP’s CEO & President
Each year, the ACCP staff and I work diligently to deliver a superior event experience at the
Annual Conference on Corporate Contributions and I feel confident this year will be the best yet.
Let me be the first to welcome you to the 2011 Annual Conference on Corporate Contributions!
On behalf of the board and staff, thank you for taking the time out of your busy schedules to
join us. I can assure you the information you are presented with and the knowledge you will
take away will certainly fuel you through the remainder of 2011.
This year’s conference, sponsored by Bank of America, is about forging ahead, not looking
backward. It’s about extracting lessons learned over the past few difficult years and applying
them across our ever-evolving profession - thus our theme for the Conference - GPS: Realigning
Corporate Citizenship.
Gilbert
Llanas
Historical data demonstrates charitable giving follows a two-year lag behind business performance. We are
experiencing signs that this trend will remain as we begin a new year. The question then becomes; how can we
better position our companies both economically and socially for future success?
Corporate citizenship has evolved from simple community involvement to becoming a mainstream theme as the
idea of corporate accountability becomes more and more prevalent. Our profession can no longer afford to be
reactive. We must anticipate the challenges and opportunities that lie ahead and be proactive with our solutions
to face both.
Our field is changing and so is ACCP. Professionals are charged with not only administering systems to ensure
effective allocation of our company’s time, talent and resources, but our programs are also becoming more
integrated into corporate objectives. As a result, greater accountability is not only expected, but required. In my
opinion, the conversations planned at this year’s conference will provide us with the map to achieve this greater
accountability necessary to further our profession.
To close, I would like to acknowledge all of the dedicated people who worked tirelessly to make this year’s
Annual Conference on Corporate Contributions a reality. Thank you for your passion and commitment.
The theme of GPS: Realigning Corporate Citizenship was developed to provide attendees
with a road map for renewing their corporate giving strategy and charging ahead in 2011 with
invigorated passion. As you go through this program, you will see all content is segmented into
three pillars - Guide, Position, Sustain.
Mark W.
Shamley
What can you expect from the conference? A shared learning experience that will help you to better understand
how to do the following:
. Develop and implement strategies around corporate philanthropy;
. Establish best practices in cause branding and communication; and
. Incorporate essential elements for sustainability.
This learning experience will be delivered by speakers who offer an unparalleled wealth of knowledge. Once
again, all sessions will align with our theme and the pillars within - Guide, Position, Sustain. Through these
pillars you will learn how to move your corporate citizenship initiatives from point A to B.
We have also worked to provide attendees opportunity to build new relationships and reconnect with industry
colleagues. On Monday evening, join us at Experience Music Project | Science Fiction Museum and Hall of
Fame for a networking event, sponsored by Wells Fargo. Tuesday evening will include dinner at the FareStart
Restaurant, sponsored by Boeing & Target. FareStart is a culinary job training and placement program for
disadvantaged individuals to learn skills necessary to improve their lives.
I hope that you enjoy your time at this year’s Annual Conference. Should you need anything, please don’t
hesitate to ask me or a member of the ACCP staff. It is our pleasure to assist you.
Best regards,
Mark W. Shamley
ACCP CEO & President
Gilbert Llanas
Chair
ACCP Board of Directors
2
ACCP Staff
Melinda Bostwick
Vice President of
Member Services
Donna Kraemer
Director of Operations &
Finance
Kristen Snell-Anzalone
Manager of Membership
& Business Development
Dawn Henry
Manager of Communications
& Marketing
Jennifer S. Dixon
Office Manager
3
Agenda at a Glance
Hotel Map
SUNDAY, MARCH 6TH
10:00am – 2:00pm
4:30pm – 5:30pm
5:30pm – 8:30pm
Pike Place Market & Pioneer Square Underground Tour
Newcomer Reception
Conference Opening Reception & Welcome Dinner
Depart from Fairmont
Spanish Foyer
Spanish Foyer
MONDAY, MARCH 7TH
7:00am – 8:30am
8:30am – 9:00am
9:00am – 10:45am
10:45am – 11:15am
11:15am – 12:00pm
12:00pm – 1:00pm
1:00pm – 2:30pm
2:30pm – 3:00pm
3:00pm – 3:55pm
4:05pm – 5:00pm
6:00pm – 9:00pm
Breakfast / Industry Group Meetings
Opening Remarks & Welcome
Opening Plenary: Guide
Morning Break: Exhibit Booths Open
Late Morning Plenary: ACCP Staff
Networking Lunch
Afternoon Plenary: Position
Afternoon Break: Exhibit Booths Open
Breakout Sessions: Guide & Position
Breakout Sessions: Guide & Position
Evening Networking Event
Spanish Foyer
Spanish Ballroom
Spanish Ballroom
Spanish Foyer
Spanish Ballroom
Spanish Foyer
Spanish Ballroom
Spanish Foyer
Please See Insert
Please See Insert
Depart from Fairmont
TUESDAY, MARCH 8TH
7:00am – 8:30am
8:30am – 9:00am
9:00am – 10:30am
10:30am – 11:00am
11:00am – 12:00pm
12:00pm – 1:00pm
1:00pm – 2:30pm
2:30pm – 3:00pm
3:00pm – 3:55pm
5:30pm –7:30pm
Breakfast / Industry Group Meetings
Recap & Welcome
Early Morning Plenary: Sustain
Morning Break: Exhibit Booths Open
Late Morning Plenary: Position
Networking Lunch
Afternoon Plenary: Position
Afternoon Break: Exhibit Booths Open
Breakout Sessions: Position & Sustain
Closing Night Reception & Dinner
Spanish Foyer
Spanish Ballroom
Spanish Ballroom
Spanish Foyer
Spanish Ballroom
Spanish Foyer
Spanish Ballroom
Spanish Foyer
Please See Insert
Depart from Fairmont
WEDNESDAY, MARCH 9TH
8:00am – 9:00am
8:15am – 8:45am
9:00am – 10:15am
10:15am – 11:15am
11:15am – 11:30am
4
Breakfast Delegate Assembly Early Morning Plenary: Sustain
Late Morning Plenary: Sustain
Closing Remarks
Spanish Foyer
Spanish Ballroom
Spanish Ballroom
Spanish Ballroom
Spanish Ballroom
5
Sunday, March 6, 2011
Monday, March 7, 2011
10:00am – 2:00pm - Pre-Conference Activity
7:00am – 8:30am - Breakfast/Industry Group Breakouts
Location: Meet in the Hotel Lobby
Location: Spanish Foyer
Sponsored by:
Sponsored by:
Walking tour of Pike Place Market & Motor Coach Tour of Pioneer Square
Location: Spanish Foyer
Enjoy complimentary breakfast with colleagues, or grab a plate and join an informal group discussion
on various topics. Industry group meetings are a great way to address your most pressing questions
relevant to your industry’s primary areas of focus.
Sponsored by:
Please see insert for a listing of the Industry Groups that will be gathering and the room location for each.
4:30pm – 5:30pm - Newcomer Reception
8:30am – 9:00am - Opening Remarks & Welcome From
Gilbert Llanas, Chair ACCP Board of Directors
If this is your first ACCP Conference, please join us for a special welcome reception to meet and mingle with the
Board of Directors, the ACCP staff and other newcomers.
Location: Spanish Ballroom
9:00am – 10:45am - Guide: Linking Corporate Philanthropy to
your Competitive Advantage
5:30pm – 8:30pm - Opening Reception & Welcome Dinner
Keynote Address from Jessica Jackley
Location: Spanish Foyer/Garden Atrium
Location: Spanish Ballroom
Speaker: Mark Kramer, Founder and Managing Director, FSG
Keynote Speaker Sponsored by:
Sponsored by:
Jessica
Jackley
To kick off this year’s Conference, we have secured a speaker who embodies all three pillars of
ACCP’s 2011 Annual Conference theme - Jessica Jackley, Co-Founder of Kiva. Kiva is an online lending platform
based on microfinance principles that matches donors/investors and recipients.
Where are we and how do social investments impact a broader business agenda in concrete
terms? Corporate executives are demanding clarity from philanthropic tactics. Learn how
best-class companies are linking social investments to business strategy. How are businesses
balancing the friction between bottom-line results and societal obligations? Mark Kramer will share
his experiences as co-founder of FSG that include working with a broad client-base of domestic and
international corporations that seek to link their business and social agendas for maximum results.
Mark
Kramer
The keynote, entitled “Social Entrepreneurialism – Where are we, and What’s Next?” will address the lessons
corporate giving professionals can draw from the social entrepreneurship model; how business executives can
seek measurable impacts from their philanthropic investments; and work to answer the question, “can social
investments generate sustainable impact?”
6
7
Monday, March 7, 2011 (continued)
CASE STUDY:
12:00pm – 1:00pm - Networking Lunch
Transformative Realities of Charting a New Strategic Course - Coca-Cola
Location: Spanish Foyer
Speaker: Cathy Ramos, Community Affairs Manager
In 2006, top executives at the world’s largest beverage company needed to extract more value
from their CSR strategy and maximize philanthropic resources to better align with Coca-Cola’s
worldwide business priorities. This ultimately meant replacing education with water preservation
and environmental sustainability as the global philanthropic priority because the link to
Coca-Cola’s business was simply undisputable.
Sponsored by:
Cathy
Ramos
What were the transformative realities resulting from this decision? Join us as Coca-Cola provides
a candid inside look at this widespread transformative shift. Hear from a battle-tested citizenship
professional who will offer the do’s and don’ts of realigning your corporate giving strategy.
This session is a must if you’re considering strategic realignment or making any adjustments to
your giving program.
10:45am – 11:15am - Morning Break (Exhibit Booths Open)
Location: Spanish Foyer
Sponsored by:
11:15am – 12:00pm - ACCP Web 2.0 and Beyond – New Tools to Enhance
your ACCP Membership
Location: Spanish Ballroom
Speakers: ACCP Staff
1:00pm – 2:30pm - Position: Your Social Reputation – Developing, managing
and protecting your company’s brand DNA
Location: Spanish Ballroom
Speakers:
Kris Engskov, Starbucks Regional Vice President
Ben Packard, Starbucks Vice President of Global Responsibility
Jackie Liao, Starbucks Manager of Community Investments and Global Responsibility
Rodney Hines, Starbucks Director of Community Investments
At Starbucks, creating a sense of “community” is central to the company’s core business strategy and brand
identity. That said, “telling their story” means having a clear sense of what matters to customers, as well
as understanding how to access and process information for clear decision-making. Communicating the
company’s social identity starts at the top, permeating down through all aspects of Starbuck’s channels. Hear
how Starbucks, one of the world’s top brands, integrates corporate responsibility throughout its business. Learn
more about what factors drive top business unit executives, and how citizenship efforts support the company’s
business objectives and brand identity.
2:30pm – 3:00pm - Afternoon Break (Exhibit Booths Open)
Location: Spanish Foyer
Sponsored by:
As the ACCP staff is constantly striving to enhance your membership experience, we will debut the latest
developments we have been working on to support you, the contributions professional. These latest tools will be
highly interactive and centered on our mission of providing the best education & training, defining best practices
for the field, building relationships and benchmarking & measurement. Join the ACCP staff for this informative
session to demonstrate the exciting new online offerings ACCP will roll out in the coming year as well as review
the events and meetings coming up.
8
9
Monday, March 7, 2011 (continued)
Developing a Systematic Approach to Disaster Relief
GUIDE & POSITION BREAKOUT SESSIONS:
There are 6 breakout sessions listed. Each session will run twice affording you the opportunity to attend two
of the six sessions. Please note: you should have previously signed up for your breakout sessions. If you have
questions, please check with an ACCP staff person.
Please see insert for location.
Determining participation in disaster relief is never an easy task with a clear answer. There are numerous factors
to take into account including conditions on the ground, business pressures and the notion of “doing the right
thing”. In this session, our speakers will explore how to develop a systematic response, discuss the things that
can’t be accounted for – no matter the preparation, and general best practices for disaster response.
4:05pm – 5:00pm - 2nd Round Breakout Sessions – Guide & Position
BREAKOUT SESSIONS – POSITION:
3:00pm – 3:55pm - 1st Round Breakout Sessions – Guide & Position
Please see insert for location.
BREAKOUT SESSIONS – GUIDE:
Choosing the Right Nonprofit/Corporate Sponsor
that Aligns with Your Business
Speakers: Lauren Moore, President, eBay Foundation
Sandra Wheatley, Global Director of Community Relations, Cisco
Selecting a nonprofit is no longer just giving money and hoping good comes of it – selecting the right corporate
partner must align with corporate initiatives while being able to set expectations and establish measurement
practices. This session will explore the selection process of your nonprofit partner, management of expectations
and requirements, as well as assessing the ability of the partner to receive your donation – do they have the
capacity? Can they execute and deliver the necessary reports you need to validate your giving?
Making a Difference – How to Align a Corporate
Contributions Program with CSR Strategy
Speakers: Alan Timothy, Vice President, Community Affairs, MillerCoors
Ezra Garrett, Director, Community Relations, Pacific Gas & Electric
Investing in the community where your company operates is certainly one way to direct your corporate
contributions program. However shouldn’t it be more than that? Shouldn’t companies assess the social and
economic impact of their business and align philanthropy against those factors? Isn’t this after all the essence
of being a responsible citizen? Numerous companies have expanded their definition of social responsibility to
include more than just investing in the community. Now improving social conditions to help sustain a vibrant
economic environment is just as important. In this session, hear how contributions executives align their program
with the overall business goals of having a positive impact on society.
10
Speakers: Joseph C. Ruiz, Humanitarian Relief Program Manager, The UPS Foundation
John Bustle, Vice President, John Deere Foundation;
Manager, Corporate Citizenship, Deere & Company
Launching a Program Internationally
Speakers: William Lin, Ph. D., Director, Worldwide Contributions & Community Relations, Johnson & Johnson
Tim Stiles, Partner, Global Grants Program, KPMG
As many can attest, launching an international program nearly always involves some sort of unforeseen legal or
cultural implication. This session will explore the best – and worst – practices of how to launch an international
program and what should be fully vetted prior to launching to avoid the pitfalls so many others have met.
Employee Generational Changes/Demographics
Speakers: Lew Karabatsos, Vice President, Corporate Philanthropy, Monster
John F. Coy, Founder & President, The Consulting Network
As society continues to evolve and change, so does the available workforce. No longer can employee programs
be developed in a vacuum without your employees input – the programs must meet the needs of your millennial
workforce and not only provide a philanthropic outlet, but must also provide meaning in the workplace in order to
retain the best and brightest employees.
Creating a Personal Relationship with your Customer
through Electronic Media
Speakers: Megan Wood, Manager Charitable Giving, Southwest Airlines
Dean Kephart, Group Manager, Community Relations, Target
This session will investigate best practices in building customer loyalty by creating a personal relationship
through social media, but in two very different applications. By addressing customers’ concerns and allowing
them to “virtually” chime in to discussions - whether it be on day to day operations or on where philanthropic
monies should be distributed - can your company ultimately build loyalty with consumers and increase your
bottom line through electronic media?
11
Monday, March 7, 2011 (continued)
6:00pm – 9:00pm - Monday Evening Networking Event
Location: Meet in the Hotel Lobby, Transportation provided by FedEx
8:30am – 9:00am - Welcome From Mark Shamley, CEO, ACCP
Location: Spanish Ballroom
Sponsored by:
9:00am – 10:30am - Sustain: Sustainable Investments in Workforce
Development: Corporate Giving Strategies That Work!
Location: Spanish Ballroom
Speakers: Kerry H. Sullivan, President – Bank of America Charitable Foundation
Akhtar Badshah, Director, Global Corporate Giving – Microsoft Corporation
Experience Music Project | Science Fiction Museum and Hall of Fame
Experience Music Project | Science Fiction Museum and Hall of Fame (EMP|SFM) may be the most unusual and
inspiring museum you’ll ever experience. EMP|SFM is the place where the extraordinary world of popular music
meets the otherworldly universe of science fiction. Learn about two popular passions through state-of-the-art
exhibitions and hands-on interactives. This mind-blowing museum encourages exploration and creativity—all
under one architecturally amazing roof!
ACCP has reserved Level 3 of The Science Fiction Museum and Hall of Fame (SFM) inside The Experience
Music Project so that Conference attendees will have exclusive access to the Experience Music Project galleries,
including the Sound Lab and On Stage.
Tuesday, March 8, 2011
7:00am – 8:30am - Breakfast/Industry Group Breakouts
Location: Spanish Foyer
Sponsored by:
As the country tries to recover after the economic collapse in 2008, where does workforce
development fall in the corporate responsibility agenda? Companies like Microsoft view job creation
as a critical business driver and have invested in this issue for years. Others, such as Bank of
America, are implementing strategies to tackle workforce development in more discernible terms.
Both companies view this as a competitive priority not only for their businesses, but for the United
States as a whole.
This session is a must whether your company has strong workforce development links or it’s an
emerging issue in the communities where you operate. Learn how executives at Microsoft are
refining their workforce development platform under strategic initiatives such as Elevate America,
part of the company’s Unlimited Potential effort. Additionally, hear from senior leaders at Bank of
America on targeting specific partnerships with key organizations to help close the unemployment
gap in the nation.
Kerry H.
Sullivan
Akhtar
Badshah
10:30am – 11:00am - Morning Break (Exhibit Booths Open)
Location: Spanish Foyer
Sponsored by:
Enjoy complimentary breakfast with colleagues, or grab a plate and join an informal group discussion on various
topics. Industry group meetings are a great way to address your most pressing questions relevant to your
industry’s primary areas of focus.
Please see insert for a listing of the Industry Groups that will be gathering and the room location for each.
12
13
Tuesday, March 8, 2011 (continued)
11:00am – 12:00pm - Position: Clarity and Consistency – Integrating
Cause Branding into an Overall Business Communications
Strategy
Location: Spanish Ballroom
Speakers: Mike McDougall, VP, Corporate Communications and Public Affairs, Bausch + Lomb
Kim Thomas, Senior Vice President, Human Resources at The Jones Group
Whether or not communications falls into your area of responsibility, corporate giving executives
must champion their cause brand identity within the company. How do you achieve organizational
buy-in, and once achieved, secure resources to tell your story effectively? What are the elements of
a winning cause branding plan, and how do you intertwine your cause brand messaging into your
company’s overall communications strategy?
1:00pm – 2:30pm - Position: Piloting Change within your Company
Location: Spanish Ballroom
Speaker: Chip Heath, Author of Switch
Sponsored by:
Mike
McDougall
You’ve spent the past year analyzing industry trends, assessing competitive benchmarks, auditing
your current social investment portfolio, developing metrics to measure return-on-objectives, and
vetting a stable of nonprofit partners aligned with your new enterprise-wide cause strategy. Every
“t” is crossed and “i” dotted.
In this session, you will hear from experienced executives on what constitutes a comprehensive
communications plan, how to sell your cause branding platform companywide and ensure your
message is woven into an overall communications plan.
12:00pm – 1:00pm - Networking Lunch
Location: Spanish Foyer
Sponsored by:
Chip
Heath
Kim
Thomas
Yet with all this due-diligence, change within your company is historically met with withering
resistance. How do you change things when change is hard? New York Times bestselling author,
Chip Heath will speak on the lessons to be learned of his most recent book, Switch, and dissect the
framework necessary for you to make changes happen in your company no matter your resources
or influence. Heath’s research in psychology and sociology have revealed adaptable patterns
of successful change at any organizational level and he will tell you the necessary triggers and
receptors that must be leveraged to obtain the results you are looking for as change-agents.
2:30pm – 3:00pm - Afternoon Break (Exhibit Booths Open)
Location: Spanish Foyer
The Hunger Group will meet in the Kensington conference room.
The Board of Directors Program Committee will meet in the St. James conference room.
14
Sponsored by:
15
Tuesday, March 8, 2011 (continued)
3:00pm – 3:55pm – Breakout Sessions – Sustain & Position
STEM - What Works?
There are 4 breakout sessions listed below. Please select one session to attend.
Please see insert for location.
Speakers: Karen Garsson, VP of Corporate Responsibility, SAIC
Elisabeth Zeller, Senior Finance Manager, Corporate Affairs, Intel Corporation
BREAKOUT SESSIONS – POSITION:
Are the projects your company is investing in producing change and improvements in STEM? What
best practices are available for you to benchmark against? If you find this area a challenge, then
this breakout is for you. Learn how to be the change you wish to see and create sustainable impact
through your STEM program.
Development of your Cause Brand
Speakers: Debb Kalmbach, Manager, Global Corporate Citizenship, Amway
Kori Reed, Executive Director, ConAgra Foods Foundation
How have successful companies gone about establishing a brand that becomes the vehicle through which all
their philanthropic initiatives are communicated? What sort of issues must be considered and where should
one begin when developing a cause brand? We will learn just that from two member companies who have
successfully implemented a cause brand in this session as best practices are discussed.
5:30pm – 7:30pm - Closing Night Reception & Dinner
Location: Meet in the Hotel Lobby, Transportation provided by FedEx
Sponsored by:
BREAKOUT SESSIONS – SUSTAIN:
Building an Engaged Workforce
Speakers: David Campbell, All Hands Volunteers
Mylo Carbia, AmeriGives
Kalman Stein, EarthShare
Steve Delfin, America’s Charities
Do you know how your company can move beyond traditional volunteerism and what programs will result in
workforce loyalty? This session will explore how to prevent employee involvement fatigue, develop an effective
employee engagement communications strategy - that is both relevant and substantive - and integrate employee
engagement initiatives into workforce development strategy. Furthermore, the session will discuss how to
broaden your employee participation base and integrate employee engagement programs into corporate culture.
Integrating Social Responsibility into HR
FareStart Dinner
FareStart is a culinary job training and placement program for homeless and disadvantaged
individuals. Over the past 18 years, FareStart has provided opportunities for over 3,500 people to
transform their lives, while also serving over 4 million meals to disadvantaged men, women, and
children.
By dining at the FareStart Restaurant, you can enjoy delicious cuisine while also learning more about
the FareStart program. All proceeds go directly back into the program to support the FareStart job
training and placement programs.
Speakers: Suzanne Piner, Deputy Director, Community Partnerships & Philanthropy, Booz Allen Hamilton
Kristen Buckley, Manager, Community Partnerships & Philanthropy, Booz Allen Hamilton
When it comes to how companies tie in social responsibility to human relations functions such as the
performance review process, numerous questions abound. Does it apply to all employees or only senior
executives? Should companies direct staff into certain fields of service that align with corporate initiatives?
Should volunteerism align with their career path or deviate entirely? All of these questions will be explored and
best practices will be shared by those who have implemented successful programs.
16
17
Wednesday, March 9, 2011
Speaker Biographies
Akhtar Badshah
8:00am – 9:00am - Breakfast/Delegate Assembly
Senior Director, Microsoft Global Community Affairs
Location: Spanish Foyer/Spanish Ballroom
Akhtar Badshah is the senior director of Global Community Affairs at Microsoft Corporation, where he administers the
company’s global community investment and employee programs. Among his responsibilities, Badshah manages the
Community Technology Skills Program (CTSP), a global initiative designed to help narrow the technology skills gap; aid
global workforce development; and create social and economic opportunity by providing technology training through
community technology centers. Badshah also oversees programs aimed at helping nonprofit organizations improve their
effectiveness through increased technology capacity.
9:00am – 10:15am - Sustain: Shining a Spotlight on
Sustainable Giving
Location: Spanish Ballroom
Speakers: Curt Weeden, Author of Corporate Social Investing and Smart Giving is Good Business
Join the founder of ACCP, Curt Weeden, for a poignant and honest look at the state of corporate
philanthropy. Learn what companies should be doing to extract more value from their social
investments and philanthropic activities and what exactly makes a savvy corporate contributions
executive in our ever evolving industry.
Prior to joining Microsoft, Badshah was the CEO and president of Digital Partners Foundation, a Seattle-area nonprofit
organization whose mission is to utilize the digital economy to benefit the poor.
Curt
Weeden
Weeden is currently president of the consulting firm, Business and Nonprofit Strategies, Inc. and
author of Corporate Social Investment and has just released his latest book, Smart Giving is Good
Business, which addresses how corporate giving is beneficial to both society and companies.
Badshah is an architect by training and a doctoral graduate of the Massachusetts Institute of Technology. He is the
co-author of a new book “Technology at the Margins – How IT Meets the Needs of the Emerging Markets”, published by
Wiley and Sons. He is very active in the Seattle area community and serves on nearly a dozen boards in the local and
global nonprofit community.
Kris Engskov
Starbucks Regional Vice-President, Pacific Northwest
10:15am – 11:15am - Sustain: Measuring Impact: The LBG Model
Location: Spanish Ballroom
Speakers: David Logan, Co-Founder and Managing Partner – The Corporate Citizenship
What’s required to effectively measure the impact of any social investment? David Logan, cofounder of the Corporate Citizenship Company has spent the better-part of two decades perfecting
a measurement process using the London Benchmarking Group (LBG) model. The model organizes
inputs (cash, product, and volunteerism) then analyzes the social impact of those activities. Logan
will review the inner-workings of the model to help de-mystify the measurement process.
This session is a must for any corporate citizenship executive looking to demonstrate within their
company how their work adds both business and social value in real terms.
11:15am – 11:30am - Closing Remarks with Mark Shamley
Location: Spanish Ballroom
18
As regional vice-president of the company’s Pacific Northwest region, Kris Engskov leads day-to-day operations for the
region’s 600 stores across Washington, Oregon, Alaska and Idaho – including the company’s first store in Seattle’s Pike
Place Market.
David
Logan
Kris joined Starbucks in 2002 and since that time has served in a number of senior management positions in both the
US and Europe, most recently as managing director of Starbucks Coffee Switzerland and Austria, a joint-venture with the
Marinopoulos Group BV. Kris began his operations career in the United Kingdom where he previously led the company’s
Central London region as director of operations.
Prior to joining Starbucks, Kris worked for Madrona Venture Group, LLC, a Seattle-based venture capital fund. He spent
a majority of his early career in public service. From 1993 to 2000, Kris served in a number of positions in the White
House including Assistant Press Secretary and Personal Aide to the President.
Kris serves on the Board of Directors of the Greater Seattle Chamber of Commerce. He graduated from the University of
Arkansas at Fayetteville with a Bachelor of Arts degree in public administration.
19
Chip Heath
NY Times, BusinessWeek, and Wall Street Journal Best-Selling Author of Made to Stick
and SWITCH, NY Times and WSJ Best Seller
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and
organizations. He is the co-author (along with his brother, Dan) of two books. Their most recent book, Switch: How to
Change Things When Change is Hard debuted at #1 on the New York Times and Wall Street Journal bestseller lists.
Their first book, Made to Stick: Why Some Ideas Survive and Others Die, was a New York Times and Business Week
bestseller, and was an Amazon Top 10 Business Book for 2007 for both editors and readers. It was translated into 27
languages including Thai, Arabic, and Lithuanian. His parents are just happy that their sons are playing well together.
Rodney Hines
Starbucks Director of Community Investments
Rodney Hines provides strategic direction, relationship management and support to Starbucks Coffee Company for
community investments. In this position, Rodney is responsible for integrating and managing innovative investment
programs that benefit both the communities in which we purchase our coffee and tea; and where we have retail stores.
Prior to Starbucks, Rodney served as Community Affairs Manager at Microsoft Corporation for four years. Before
Microsoft, Rodney served as the Coordinator of Partnership Development for the Casey Strategic Learning Center
(CSLC). The CSLC is a collaborative project of the Casey Family Program and the University of Kansas Center for
Research on Learning. Rodney held an appointment as a University of Kansas Research Associate.
Before the CSLC, Rodney served as a consultant with Cedar River Associates (CRA), a Seattle-based public policy
consulting firm. At CRA, Rodney successfully managed several projects including school and community-based
Medicaid outreach initiatives throughout King County; grassroots advocacy for the Friends of the Basic Health Plan – a
statewide coalition of organizations working to provide health insurance for low-income residents in Washington State;
and the annual evaluation of a regional AmeriCorps program.
Additionally, Rodney has held several management positions in Boston and Chicago for the national AmeriCorps
program City Year.
Currently, Rodney serves on the boards of the Philanthropy Northwest and Capital Hill Housing and is a member of the
Community Advisory Council for the Seattle Art Museum.
Jessica Jackley
Co-Founder of Kiva, the Revolutionary Microlending Website
business, and lift themselves out of poverty. Loans start at $25. Named one of the top ideas of 2006 by The New York
Times Magazine, and praised by Oprah, Bill Clinton and countless others, Kiva is one of the fastest-growing social
benefit websites in history. Since its founding, in 2005, it has loaned over $100 million from lenders to entrepreneurs
across 182 countries (By 2012, it expects to have loaned over $1 billion to the world’s working poor). For all its success,
Kiva remains animated by a simple message (“To connect people through lending to alleviate poverty”) and by the idea
that relationships are a powerful force for positive change.
Jackley, a finalist for TIME’s 100 Most Influential People in 2009 and an honoree for USA Networks’ Character Approved
award in 2010, first saw the power and dignity of microfinance while working in East Africa with a microenterprise
nonprofit. Sector-agnostic about social change, Jackley has worked for public, nonprofit, and private organizations
including the Stanford Center for Social Innovation, Amazon, and others. In 2009, she began work on ProFounder,
which provides new ways for small businesses in the U.S. to access start-up funding through community involvement.
She also teaches Global Entrepreneurship at the Marshall School of Business at USC. She holds an MBA from the
Stanford Graduate School of Business and a BA in Philosophy and Political Science. Discussing a wide-range of timely
issues, from economic development to women’s empowerment to Web 2.0, she reminds us that, at the heart of social
entrepreneurism, there will always remain the connection between two human beings.
Mark Kramer
Founder and Managing Director, FSG
Mark oversees FSG’s consulting practice and action initiatives. He also serves as a Senior Fellow in the CSR Initiative
of the Mossavar-Rahmani Center for Business in Government at Harvard’s Kennedy School of Government. Mark is a
founder and served as initial Board Chair from 2000 to 2004 of the Center for Effective Philanthropy, a nonprofit research
organization in Cambridge, Massachusetts.
Mark has spoken and published extensively on topics in philanthropy and Corporate Social Responsibility, including
strategy, evaluation, leadership, social entrepreneurship, community foundations, venture philanthropy, cross-sector
collaboration, and social investment. He is co-author, with Professor Michael E. Porter, of three influential Harvard
Business Review articles entitled “Philanthropy’s New Agenda: Creating Value” (1999), “The Competitive Advantage of
Corporate Philanthropy” (2002), and “Strategy and Society: The Link Between Competitive Advantage and Corporate
Social Responsibility” (2006). In the Stanford Social Innovation Review he has published with John Kania “Game
Changing CSR” (2006) and with Professor Ron Heifetz “Leading Boldly” (2005). He is also a regular contributor to The
Chronicle of Philanthropy.
Prior to founding FSG, Mark served for twelve years as President of Kramer Capital Management, a venture capital
firm, and before that as an Associate at the law firm of Ropes & Gray in Boston. He received a B.A. summa cum laude
from Brandeis University, an M.B.A. from The Wharton School, and a J.D. magna cum laude from the University of
Pennsylvania Law School.
Jessica Jackley is the co-founder of Kiva, the world’s first peer-to-peer microloan website. At Kiva.org, users can
make microloans directly to specific developing world entrepreneurs, who then use the money to start or grow a small
20
21
Jackie Liao
Mike McDougall
Jackie is manager of Community Investments and Global Responsibility for Starbucks Coffee Company. In 1998 she
began as community affairs specialist and created the company’s partner (employee) programs. The matching gifts and
volunteer programs have encouraged and supported the civic engagement of Starbucks partners with over $6 million of
contributions to communities since their inception.
Mike McDougall, APR, is vice president, Corporate Communications and Public Affairs, for Bausch + Lomb, where he
leads the global eye health company’s outreach to business, financial, and healthcare media; executive and employee
communications; government and community relations, and corporate philanthropy. In 2010, PRWeek named Bausch +
Lomb a finalist for its In-House PR Team of the year honor.
In her subsequent role as manager of corporate giving, Jackie was responsible for the overall giving strategy for
Starbucks contributions in the U.S. Her responsibilities included management of national and regional partnerships as
well as major product donations.
Prior to joining Bausch + Lomb in 2007, McDougall was worldwide market development director (Americas) for digital
cameras and devices with Eastman Kodak Company. From 2003 to 2006, he was worldwide director of products
and services public relations at the photography giant, where he developed global communications strategies for the
company’s complete range of consumer digital products and services. While at Kodak, McDougall was named to the
Consumer Electronics Association’s Board of Industry Leaders, and chaired CEA’s 300-company digital imaging division.
Starbucks Manager of Community Investments & Global Responsibility
From 2006-2008, she was manager of international community affairs, developing a framework for international grantmaking and also advising Starbucks existing and new international markets in their approach to corporate social
responsibility. In addition, she oversaw the Starbucks China Education Project, a $5 million fund at Give2Asia that
supports education efforts throughout China.
In her current role, Jackie oversees the Starbucks Social Entrepreneurs Fund, a grant program in Starbucks retail
markets, focused on helping young people identify and address community needs as well as developing strategies to
meet the Company’s goal of contributing 1 million community service hours a year by 2015. She earned her Bachelor of
Arts degree from the University of Puget Sound.
David Logan
Co-Founder and Managing Partner, Corporate Citizenship
David is joint Chair of Corporate Citizenship, a full service corporate responsibility consulting firm with offices in London
and New York. He began working on corporate responsibility in 1980 when he joined Levi Strauss & Co in Europe and
later became Director of Special Programs based in San Francisco.
David advises on corporate community involvement and CSR strategy and has done pioneering work in management
and social reporting systems to, measure and report corporate responsibility across all company stakeholders, and
helped create the London Benchmarking Group (LBG).
David has worked extensively on corporate social responsibility issues in Europe, the US, and in more than 30 emerging
markets of Africa, Asia and Latin America; and has worked for companies such as, Abbott, Becton Dickinson, Vodafone
Foundation, Cadbury and Unilever; helping manage the joint study with Oxfam on the impact of Unilever Indonesia.
He has published several studies on issues like the impact of HIV/AIDS on business and he also co-wrote “Corporate
Citizenship: Rationale and Strategies” for the Hitachi foundation in the USA. David is a graduate of London University,
with an MA degree in Philosophy. He is a Visiting Fellow in corporate responsibility at Cranfield Business School
England, and a Fellow of the George Washington University Corporate Responsible Center in Washington DC.
22
VP, Corporate Communications and Public Affairs, Bausch + Lomb
Before Kodak, McDougall was director of operations and public relations at Buck & Pulleyn, Inc. During his nearly sixyear tenure at the Rochester, N.Y.-based PR and advertising firm, he served clients such as Johnson & Johnson, Bausch
+ Lomb, Xerox, Kodak, Corning, and Constellation Brands while growing the public relations practice by over 800
percent. He also led the agency to considerable national and international recognition, including being named PRWeek’s
Boutique Agency of the Year in 2002, and a coveted spot on The Holmes Report’s “Best Places to Work in PR” ranking.
Ben Packard
Starbucks Vice-President of Global Responsibility
Ben Packard joined Starbucks Coffee Company in April 1998 as the Environmental affairs manager after receiving his
Master of Business Administration and Certificate in Environmental Management from the University of Washington in
Seattle. Prior to Starbucks, Ben worked for six years in the environmental field for a non-profit, a governmental policy
agency, and then privately with a start-up in the recycling industry.
Ben is responsible for designing the strategy and developing programs in support of the Company’s commitment to
global responsibility. He was responsible for completing an environmental footprint analysis for the Company using the
Natural Step Framework. From the footprint, Starbucks has established focus areas and performance metrics that are
woven into the strategic planning process. Ben was part of the initial team of Starbucks partners in the precursor to
Global Responsibility, the Corporate Social Responsibility department, which was established in November 2000.
In January 2000 Ben received a Fellowship from the Environmental Leadership Program, named Starbucks “Leader of
the Year” for 2002 for his work on the Environmental Footprint Project and is currently serving as a Delegate in the USJapan Leadership Program. Ben also serves on the board of Net Impact, the Mayor of Seattle’s Urban Sustainability
Advisory Panel, and as chair of the US Green Building Council’s Retail Development Committee.
23
Cathy Ramos
Kim Thomas
Cathy Ramos, Community Affairs Manager at The Coca-Cola Company, is responsible for reviewing, analyzing and
responding to community requests and grant proposals, representing the Company at community events, and managing
key relationships with charitable organizations and community stakeholders. Currently, she is leading a project to
automate the Company’s employee volunteerism. Previously Cathy managed the K-12 education initiatives for the
Company and The Coca-Cola Foundation, including the Coca-Cola Valued Youth program.
Kim is Sr. Vice President, Human Resources at The Jones Group. In this role, Kim’s responsibilities include overseeing
the company’s benefits and compensation programs and HR information systems. In addition, she has employee
relations responsibility for the administrative headquarters and two distribution centers. Kim sits on Jones’ Strategic
Committee for Corporate Excellence, and has an active role in the corporate contributions program, including the main
cause initiative Jones New York in the Classroom. Kim joined The Jones Group in 1997 as HR Manager. During her
13 years with Jones, the company successfully completed eleven acquisitions of other apparel, footwear and jewelry
companies. Kim had an integral HR role in each of these acquisitions, allowing her to continually assume additional
responsibilities. Kim has held her current position of Sr. Vice President, Human Resources since 2007.
Community Affairs Manager, The Coca-Cola Company
Cathy joined the Company in 1997 as Manager of Instructional Development in the Information Technology function.
In addition to managing the curriculum development for the global rollout of SAP, she managed the associated training
systems and the deployment of a virtual classroom system.
Cathy has an extensive background in education and training that spans 20 years. Prior to joining The Coca-Cola
Company, she served as Technical Training and Documentations Director for AT&T Tridom, and Training Director at
Racal-Datacom. Cathy’s career in education began as a high school mathematics teacher in Fulton County, Georgia.
Cathy serves on the board of the Atlanta Girls’ School, as the Chair of the Administrative Board of her church and was a
previous board member of the Georgia Partnership for Excellence in Education. She is a member of the Atlanta Chapter
of the American Association of Training and Development and has been a member of the International Society for
Performance Improvement..
Kerry Sullivan
President, Bank of America Charitable Foundation
Kerry H. Sullivan is President of the Bank of America Charitable Foundation. In this role, Sullivan leads a team
responsible for implementing a broad range of national programs associated with the company’s corporate social
responsibility initiative. These programs, including the bank’s signature philanthropic investments, financial literacy, asset
building, and disaster relief, collectively create positive impact in local neighborhoods across the country and support
the company’s business goals. Sullivan is responsible for creating strategic initiatives and partnerships through focus
areas including education, health and human services, and associate volunteerism.
Senior Vice President, Human Resources, The Jones Group
Prior to joining Jones, Kim worked for a small privately held manufacturing company. There she held various positions in
administrative and operations management and ultimately developed the human resources function.
Kim earned a Bachelor’s degree in elementary education from Bloomsburg University, and has done post graduate work
at Temple and LaSalle. She resides in Montgomery County, PA with her husband and two children.
Curt Weeden
Author of Corporate Social Investing and Smart Giving is Good Business
Curt Weeden is president of Business & Nonprofit Strategies, Inc., a consulting group providing management guidance
to corporations and not-for-profit organizations. The author of Smart Giving Is Good Business (Jossey-Bass/Wiley) and
the novel Book of Nathan (Oceanview Publishing), Curt speaks frequently on philanthropy trends and how businessnonprofit alliances can generate social change while also addressing private sector interests. After leaving his post as
a Johnson & Johnson vice president, Curt was ACCP’s first chief executive. His op-eds and articles about philanthropy
developments and challenges have appeared in Business Week, USA Today, The Miami Herald, San Francisco Examiner,
Chronicle of Philanthropy. The Los Angeles Times and several other publications.
Sullivan manages the bank’s signature philanthropic program, the Neighborhood Excellence Initiative® (NEI) which
builds capacity and leadership in nonprofit organizations and individuals through unrestricted funding and leadership
development training. Through NEI, the bank has invested more than $90 million in local communities and more than
2,000 individuals have been recognized for their service to strengthening communities.
Prior to joining the Bank of America Charitable Foundation, Sullivan managed Philanthropic Management Foundation
Advisory Services at the bank —a team responsible for distributing more than $200 million in charitable grants on behalf
of clients.
24
25
ACCP Board of Directors
ACCP Member Companies
2011 Executive Committee
Chair
Rhonda Crichlow
Novartis
Vice Chair
Kori Reed
ConAgra Foods Foundation
Treasurer
Mark Dederer
Wells Fargo
Secretary
Angela Woods
Darden Foundation
Directors
Maria Brous
Publix Super
Markets
John Bustle
Deere &
Company
Jean Lim
Amgen
Dannielle Campos
Bank of America
Rhonda Mims
ING
Kelly Chopus
Goodrich
Bill Shore
GlaxoSmithKline
Michael Dupee
Green Mountain
Coffee Roasters
Kim Thomas
The Jones Group
Christine Johnson
Mutual of Omaha
Foundation
Eileen Walter
Rockwell
Automation
Lew Karabatsos
Monster
Worldwide
Heidi Weaver
Target
Corporation
Jackie Liao
Starbucks Coffee
Company
Carrie Varoquiers
McKesson
Foundation
Thank You To Our 2010 Outgoing Directors
Meagan Campion
Lockheed Martin
26
Gilbert Llanas
Richard Henning
United Water
Tim Nowlis
Boeing
Dean Thorp
Wells Fargo
Amway
Pacific Gas & Electric
Dominion Resources Inc.
Blue Cross Blue Shield of Florida
Taco Bell Foundation for Teens
Mutual of Omaha Foundation
Archer Daniels Midland Company
McKesson Corporation
Collette Vacations
Nordson Corporation
Micron Technology Foundation Inc.
Yum! Brands, Inc.
Wells Fargo
ING Foundation
Cummins Inc
Alliant Energy Foundation
Deere & Company
AAA of Northern California, Nevada
and Utah
Boeing
Robert Bosch LLC
BP America
C.R. Bard, Inc.
Deloitte Services, LP
Duke Energy Corporation
Amgen
Ashland Inc.
AstraZeneca
Bank of America
Becton Dickinson
HCR ManorCare
Eaton
United Technologies Corporation
Pitney Bowes Inc.
Aetna
Beckman Coulter Foundation
Caterpillar Corporation
Chevron
ConAgra Foods
ConocoPhillips
Darden Restaurants
Hasbro, Inc.
Cisco
Novartis Pharmaceuticals
CUNA Mutual Group Foundation
FedEx
sanofi-aventis, U.S.
FirstEnergy
Sony Electronics Inc.
Johnson Controls, Inc.
Union Pacific
Northwestern Mutual
Green Mountain Coffee Roasters, Inc.
CDW
Forest City
Union Bank
Playboy Enterprises, Inc.
Rockwell Collins
Publix Super Markets, Inc.
Societe Generale Corporate &
Investment Banking
JPMorgan Chase
eBay
ESPN
Booz Allen Hamilton
McMaster-Carr Supply Company
JCPenney
We Energies
Ethicon
ExxonMobil Corporation
Ford Motor Company
Indianapolis Power & Light Company
Janssen Pharmaceuticals
The Jones Group
Merck & Co., Inc.
McNeil Consumer Healthcare
Rockwell Automation
MillerCoors
Target
Toyota Motor Sales, USA
Tupperware Brands Corporation
Goodrich Corporation
The Hartford
MassMutual Financial Group
PSEG Services Corp
Shell Oil Company
Eli Lilly and Company
Starbucks Coffee Company
Kellogg Company
Neutrogena
Turner Broadcasting System, Inc.
Tyson Foods, Inc.
Orlando Magic
Georgia-Pacific LLC
GlaxoSmithKline
Lockheed Martin Corporation
Pfizer, Inc.
Procter & Gamble
Universal Orlando
UPS
Horizon Blue Cross Blue Shield of NJ
General Mills
KPMG, LLP
United Water
Safeco Insurance
WellPoint
HSBC - North America
Gaylord Entertainment
Farm Credit
Hilton Worldwide
The Harley-Davidson Foundation, Inc
Johnson & Johnson
Roche
Wm. Wrigley Jr. Company
Brown-Forman
The Walt Disney Company
Genentech
Walmart
Monster Worldwide, Inc
Textron
Northrop Grumman
Hershey Company
CIBA VISION
The Coca-Cola Company
Constellation Energy
Investors Management Corporation
Southwest Airlines
Expedia, Inc.
Novo Nordisk
SC Johnson & Sons, Inc.
MGM MIRAGE
Life Technologies
SAIC
Newell Rubbermaid
Weyerhaeuser
Hormel Foods
Norfolk Southern
Bausch + Lomb
United Natural Foods Inc.(UNFI)
Cardinal Health
CoreLogic
Edward P. Wallace, Jr.
Sony Electronics, Inc.
27
2011 Conference Ehibitors
28
2011 Conference Sponsors
Thank you to the following companies for their in-kind donations:
Amway • eBay • The Hershey Company • Kellogg Company • Target
Tupperware Brands Corporation • Wm. Wrigley Jr. Company • Yum! Brands