Small commercial vehicle – India's little elephant September, 2014 Contents Page A. Overview in a nutshell 3 B. Rapid growth & high dynamism are the hallmarks of the Indian SCV market 6 C. Demand drivers to trump short to mid term challenges 20 D. Solid growth expected but not across all sub segments 25 E. Choose wisely where to play and drive government engagement 27 This document shall be treated as confidential. It has been compiled for the exclusive, internal use by our client and is not complete without the underlying detail analyses and the oral presentation. It may not be passed on and/or may not be made available to third parties without prior written consent from Roland Berger Strategy Consultants. RBSC does not assume any responsibility for the completeness and accuracy of the statements made in this document. © Roland Berger Strategy Consultants SCV Knowledge Paper_201409010_vf.pptx 2 A. Overview in a nutshell SCV Knowledge Paper_201409010_vf.pptx 3 SCV segment is the largest segment in the CV industry in terms of volume and will continue to remain so over the next 6 years Executive summary [1/2] > Current scenario – The SCV segment is the largest segment within the CV industry with sales of ~432k units in FY2014 contributing 60% to the overall industry. It has outperformed all other segments declining by ~1% CAGR only over the last 2 years against the industry average of ~11% CAGR – The SCV Cargo continues to be the biggest segment and will account for ~80+% of the total market by FY2020 – Within the SCV Cargo segment large pick-ups (2-3.5T) have been growing & account for ~54% of the segment – SCV Passenger is a highly regulated segment and faces tough competition from 3 wheelers. Over the last year, the segment has suffered extremely high delinquency rates – Tata Motors and Mahindra & Mahindra continue to be the top 2 players in the industry – Tata Motors leads the market in the sub 2T truck category and the SCV Passenger segment – Mahindra & Mahindra is expected to do well in the 2-3.5 Ton category in the SCV Cargo segment due to its strong hold in the Pick-up segment. It has also managed to attract ACE customers to higher tonnage Bolero Maxi Truck – Ashok Leyland is one of the late entrants but has been successful with Dost cornering 14% market share in the 2-3.5 Ton category Source: Roland Berger SCV Knowledge Paper_201409010_vf.pptx 4 SCV segment is the largest segment in the CV industry in terms of volume and will continue to remain so over the next 6 years Executive summary [2/2] > Key demand drivers – Need for last mile connectivity for both goods and people transportation. Supported by increasing rate of urbanization – Better operating economics clubbed with better financing options making SCVs more lucrative for end customers – New applications are being developed to expand the market prompting newer customers to buy SCVs. Poultry, milk and water distribution industries are some of the new segments established over the last year > Challenges – OEMs need to continuously develop new applications and also educate the customers on the usage to continue segment expansion – SCV Passenger carriers rely heavily on permits issued by Government agencies. Therefore, there is a need to work closely with the government which faces heavy lobbying from the strong 3-Wheeler unions > Future projections – We expect the market to get back to the growth trajectory sometime in the 3rd quarter of the current fiscal – The SCV industry is expected to reach ~919,000 units by FY2020 growing at a CAGR of ~13% over the next 6 years Source: Roland Berger SCV Knowledge Paper_201409010_vf.pptx 5 B. Rapid growth & high dynamism are the hallmarks of the Indian SCV market SCV Knowledge Paper_201409010_vf.pptx 6 Overall CV Industry SCV is a relatively new segment in the Indian commercial vehicle industry; rapid growth turned it into the largest volume segment CV Industry growth by segment CV Industry market evolution [Sales volume, '000 units] CAGR [%] -11% +24% 893 729 580 7% 6% 7% 7% 6% 5% 6% 6% 6% 910 5% 5% 25% 34% 38% FY 2010-12 FY 2012-14 19.8 -6.9 LCV Goods 12.8 -23.5 4% 4% 712 6% 5% LCV Passenger M&HCV Passenger 7.1 -11.5 24% M&HCV Goods 21.7 -26.4 61% SCV1) 30.4 -1.4 35% 50% 45% FY 2010 61% 45% FY 2011 FY 2012 FY 2013 > SCV segment was established in 2005 with the launch of ACE Truck in the sub 2 ton category. Since then it has grown considerably > SCV segment grew by ~30% CAGR between 2010-2012 whereas it only declined by ~1% CAGR over the last 2 years. During the same time overall industry declined by ~11% CAGR > The SCV segment has outperformed all the other CV segments and now accounts for more than 60% of the CV industry FY 2014 1) SCV segment includes Tata Magic/IRIS segment and also <3.5 ton cargo vehicles like ACE, Dost, Super Ace, etc For this comparison we have not included hard top vans (e.g: Omni & Eco) Source: SIAM, Roland Berger Analysis SCV Knowledge Paper_201409010_vf.pptx 7 Overall SCV Industry SCV industry has been impacted by the downturn declining by 22% over last year; SCV Passenger has declined more than SCV Cargo SCV1) Industry growth by segment SCV Industry market evolution [Sales volume, '000 units] +24% 444 +30% 552 Growth rates [%] FY 2010-12 -22% FY 2012-14 21% 432 19% 17% SCV Passenger 30.4 -6.9 83% SCV Cargo 30.4 -0.2 325 261 16% 19% 79% 81% 81% FY 2010 84% FY 2011 FY 2012 FY 2013 > SCV Cargo segment has outperformed SCV Passenger segment driven by growth in the 2 Ton – 3.5 Ton category which includes the successful Bolero Maxi Truck > SCV passenger faces tough competition from 3Ws which account for more than ~85% of the segment. Also, competition from MPV/SUV for customers looking for comfort whereas soft top vehicles are more in demand for shared taxi applications > SCV Passenger segment suffered due to high delinquency rate and limited government support in terms of issuance of new permits FY 2014 1) SCV segment includes Tata Magic/IRIS segment and also <3.5 ton cargo vehicles like ACE, Dost, Super Ace, etc For this comparison we have not included hard top vans (eg: Omni & Eco) Source: SIAM, Roland Berger Analysis SCV Knowledge Paper_201409010_vf.pptx 8 SCV Cargo Tata reinforced its dominance in the <2T category by creating the Zip segment positioned between Ace and the 3W segment Market share development - Goods carrier <2T Model wise segment share trend 2010-14 191 Trump 15 M&M Gio 3% 4% 251 3% 2% 1% 2% 3% 2% 1% 1% 1% 0% 15% 167 1% 1% 4% Porter1000 Porter600 16% 19% 18% Maxximo 247 14% 15% 8% 65% 70% 68% Ace Zip > Since product launch, Ace has remained the market leader in the <2T segment > The 0.5T payload category competes directly with the 3W vehicles and is priced between the 0.75T segment and the 3-Wheelers. However, it has not managed to create a threat for 3Wheelers as the 0.5T vehicles cost at least 40% more than 3-Wheelers > Piaggio regained its market share with the launch of the Porter series – Ape truck failure mainly attributed to the product related issues 63% Ace 2010-11 Tata Motors Source: SIAM; Roland Berger Mahindra 2011-12 2012-13 Piaggio 2013-14 Force Motors SCV Knowledge Paper_201409010_vf.pptx 9 SCV Cargo 3W Cargo 3W Cargo segment has managed to hold its ground even though it faces tough competition from SCV Cargo segment Market share development – 3W Cargo Model wise segment share trend 2010-14 Force Motors 91 101 1% 13% 4% 7% 7% 9% 8% 56% 2009-10 Source: SIAM; Roland Berger 0% 7% 9% 12% 97 95 0% 0% 3% 0% 8% 9% 15% 17% Bajaj Scooters India Atul Auto 19% 15% Mahindra & Mahindra 107 61% 2010-11 18% 21% 23% 54% 53% 52% 2011-12 2012-13 2013-14 Piaggio Vehicles > Overall 3W Cargo segment has increased by CAGR ~1% over the last 5 years. However, it declined by ~2.5% the last year > This segment though faces more competition than 3W passenger since there are no regulations in terms of permits. However, they have managed to sustain their volumes since they also cost ~40% less than the SCV cargo entry range vehicles (For eg: Tata Ace Zip) > Piaggio continues to be a market leader in the 3W cargo segment and now accounts for ~52% of the market > Atul Auto has been a success story. It has gained ~10% market share over the last 5 years driven by the launch of rear mounted engines and their focus towards Tier II & Tier III cities SCV Knowledge Paper_201409010_vf.pptx 10 SCV Cargo Rapid growth of Dost indicates significant opportunities exist for new players. Right product and good network critical for success Market share development - Goods carrier 2-3.5T Model wise segment share trend 2010-14 82 Winner Trump40 Trax Pick-up 1% 110 6% 16% 2% 4% 7% 1% 1% 1% 1% 0% 14% 0% 3% 7% 4% 7% Dost 207 Xenon 10% 15% 12% 1% 13% 4% 25% Bolero Maxi Truck 38% Bolero Pick-up 7% 18% 193 18% 14% 3% 0% 190 Superace Genio 18% 53% 43% 2010-11 Mahindra Source: SIAM; Roland Berger 2011-12 Tata Motors 33% 2012-13 Ashok Leyland > M&M dominates the pick-up segment with its products derived from SUV/ MUV platforms > M&M has also managed to attract customers from less than 2T category by keeping the price gap between Bolero Maxi Truck and lesser tonnage ACE to less than INR 39,000 as a result of which it has gained 12% market share over the last 2 years > Most OEMs provide loans through their financing arms in order to increase penetration in this segment 2013-14 Force motors Hindustan Motors SCV Knowledge Paper_201409010_vf.pptx 11 SCV Cargo M&M has successfully managed to convert <2T customers by reducing the price gap between Bolero Maxi Truck & ACE Case study – Bolero Pickup & Bolero Maxi Truck Annual volumes and market share Segment share (%) 72% 57% 51% +27% Volumes ('000 units) Bolero Maxi Truck Bolero Pickup 59 15 44 62 15 48 96 63% 121 CAGR growth rate 48 47% 73 18% 34 62 FY 2011 FY 2012 FY 2013 FY 2014 Source: SIAM, press research, primary interviews, Roland Berger > 1.5-2T truck customers are shifting to Bolero Maxi Truck (BMT) due to the following reasons: – Price differential: Tata Ace which is a market leader in sub 2T category is only cheaper by less than INR 40K from Bolero Maxi Truck – Product differential: Incremental product improvements makes Bolero Maxi Truck even more attractive: - Pay load increases from 1.5T to 2.5T - Engine displacement increases from 705 cc to 2523 cc - Power increases from 16 HP to 62 HP > M&M also has managed to launch several customer centric programs in order to retain and grow SCV customer loyalty for example: – In May 2014, M&M launched Uday under which following benefits are being offered to customers: - Discounted mobile recharge coupons - Accidental insurance (upto INR 2 lakhs) - Referral bonus in the form of free service benefit - Discounts on labor and spare parts SCV Knowledge Paper_201409010_vf.pptx 12 SCV Cargo Backup Ashok Leyland followed a partner based approach for its SCV entry and has established a significant brand value with success of Dost Case study – Dost Annual volumes and market share Segment share (%) n/a 7% 18% 14% +89% 34,794 Volumes (units) 27,080 > First product from the Ashok Leyland Nissan Joint Venture – based on the Nissan Vanette > Commercial launch of Dost in September 2011 – Phased launch covering only 6 states in the first few months > Dost product upgrade in July 2013 to marginally increase engine power and cosmetic changes such as headlight, tail light, guard, steering wheel, instrumental cluster, dashboard and rear ventilated glass > Commission of new plant delayed due to the current market slowdown. Plant to have a capacity of 150,000 units once completed > Passenger carrier (Dost Express) based on the same platform already under trials > Plans to have annual sales of around 45,000 in the next couple of years 7,593 n/a FY11 FY12 Source: SIAM, press research, primary interviews, Roland Berger FY13 FY14 SCV Knowledge Paper_201409010_vf.pptx 13 SCV Passenger Preference for soft top vehicles for intra-city and rural applications has resulted in market share growth for Tata and Mahindra Market share development – Passenger carrier1) Model wise segment share trend 2010-14 214 235 24% 3% 8% 4% 0% 20% Trip Venture 32% 3% 25% 237 7% 2% 12% 2010-11 Maruti Suzuki 36% 2011-12 Tata Motors 1% 5% 11% 27% 4% 1% Maxximo 7% Magic 2% 20% Soft top: 72,116 units Maxximo minivan Eeco Hard top: 118,628 units 30% 34% 2012-13 2013-14 Mahindra Gio Iris 21% 17% 43% 191 Omni > Customers are increasingly preferring soft top 4W vehicles over the conventional 3W for urban share taxi application > Hard top vans are being replaced by MPVs as end users demand more comfort > As a result, both Tata Motors and M&M have managed to grow their market share. Tata Motors owns more than 30% of the market > However, 4Ws have not managed to topple 3Ws as they cost ~40% more than 3W and weigh almost double making them less fuel efficient Force Motors 1) SCV segment includes Tata Magic/IRIS segment . However, for comparing purposes we have included hard top segment Source: SIAM; Roland Berger SCV Knowledge Paper_201409010_vf.pptx 14 SCV Passenger 3W Passenger SCV Passenger segment has not been able to create in roads into the 3W passenger segment where Bajaj Auto is the market leader Market share development – 3W Passenger carrier Model wise segment share trend 2010-14 350 425 406 441 385 2% 5% 2% 2% 3% 3% 2% 4% 4% 2% 3% 5% 10% 12% 10% 11% Atul Auto 37% 33% 31% 30% Piaggio 47% 47% 48% 51% 49% Bajaj 2009-10 2010-11 2011-12 2012-13 2013-14 Force Motors 4% 1% 9% Mahindra & Mahindra Source: SIAM; Roland Berger 30% Scooters India TVS > Overall 3W Passenger segment has increased by CAGR ~2.4% over the last 5 years. However, it has declined by ~13% the last year > This segment continues to remain highly regulated with most routes requiring permits from government authorities > Bajaj Auto continues to be a market leader in the 3W passenger segment and continues to account for ~49% of the market > This segment has managed to keep the competition off from SCV Passengers mainly due to the price gap (~40% less than SCV Passenger). Also, they enjoy strong lobbying with the government bodies through the unions SCV Knowledge Paper_201409010_vf.pptx 15 SCV Passenger Backup Negative growth in passenger carriers is driven by the increasing preference for MPVs over hard top vans Historical and projected sales, SCV passenger segment, 2011 – 2020 ['000] Segment volumes 2011-20 – Passenger carriers1) 235 237 CAGR +1% 214 191 152 Hard tops 123 Segment share - MPV vs. Van 205 38 161 322 29% 27% 434 348 45% 45% 465 119 83 52 2011 -17% 300 70% MPV 167 Soft tops CAGR 14-20 2012 +15% 71% 73% 55% 114 55% 72 2013 20141) 30% Van 2020 2011 2012 2013 2014 2020 > Hard top vans (primarily used as personal vehicle and as taxis) expected to have a negative growth due to shift towards MPVs and soft tops > MPVs are preferred over conventional vans due to customer preference for better comfort and vehicle features > Soft top vans used for intra city transport as an alternative for 3–wheelers expected to have a positive growth rate of 15% CAGR 1) SCV segment includes Tata Magic/IRIS segment . However, for comparing purposes we have included hard top segment Source: IHS; SIAM; Roland Berger SCV Knowledge Paper_201409010_vf.pptx 16 SCV product landscape Key players augment their volumes by having presence across all sub-segments in the SCV space Product overview GVW <1.5T <2T GVW 1.5-2.0T Gio Zip Porter 600 Trump 151) Maxximo Ace Porter 1000 Trump 40 Bolero maxi Truck Superace Mini truck 2-3.5T Dost Winner Pickup Trax Pickup Passenger carrier Trip1) Genio Gio Bolero Pickup 207 Xenon Maxximo Iris Magic Omni Eeco 1) Not in production Source: SIAM; Roland Berger SCV Knowledge Paper_201409010_vf.pptx 17 SCV Industry expansion plans Most OEMs have aggressive expansion plans in India. Significant overcapacities to increase margin pressures in SCV Investment landscape SCV installed capacities ['000 units] Selected future OEM investments in India [INR cr] 3,000 2,500 1,500 750 500,000 Isuzu 260,0001) 24,000 27,000 115,000 12,000 36,000 Total capacity : 974 k units 1) Estimated combined SCV/pickups production capacity across plants 2) Tata Motors: overall future investments in CV Source: Company websites; Press research; Roland Berger Ashok Leyland Tata2) Mahindra 250 Eicher > Isuzu investment of 3000 Cr. for production of both SUVs and LCVs (pickups) – Plant capacity of 100,000 in its AP plant > Ashok Leyland Nissan JV total investment of 2500 Cr. of which 50% has been spent already. Plant with capacity of 150,000 being built > Tata Motors overall investment of 1500 Cr. for FY14-15. Investments only for new product development. No additional capacity being planned > Mahindra to invest 250 Cr. for expanding capacity in AP for SCV and PV. Additional 500 Cr. for new product in ICV and LCV product refreshes > Eicher to invest 250 Cr. in the JV with Polaris. Potential additional investments for own SCV models SCV Knowledge Paper_201409010_vf.pptx 18 SCV applications SCV Cargo is used in several industries across multiple applications. SCV passenger support last mile connectivity Application examples1) SCV cargo Construction Material delivery Closed container SCV Passen-ger School van Cold drink/water delivery Cash van Black & yellow taxi Electrical goods customer delivery Mobile billboard Private office pickup & drop 1) Not exhaustive: Other applications include delivery vehicles for paint industry, poultry and mobile food vans etc. Source: Company websites Vegetable selling Milk/water tanker Intercity travel like metro station pickup & drop SCV Knowledge Paper_201409010_vf.pptx 19 C. Demand drivers to trump short to mid term challenges SCV Knowledge Paper_201409010_vf.pptx 20 Demand drivers Growth of SCV segment will be driven by volume shift from other vehicle segments and increasing need for last mile connectivity Key demand drivers [1/2] 1 2 3 100% 100% 69% 63% 31% 37% ’10 ’25 Need for last mile connectivity > Increase in rural consumption drives growth in the light CV segment – SCVs form an integral part of the hub & spoke model – SCVs required to reach the last mile > Increasing urbanization and stringent traffic regulations in major cities limiting movement of higher tonnage vehicles also aids the growth of the LCV/SCV segment > Metro rail network is planned/under development in as many as 10 cities across India amounting to ~650 km of metro lines further expanding market for last mile connectivity Urban population ratio [%] Better operating economics > Preference for 4-Wheel higher tonnage vehicles over the smaller 3-Wheel vehicles primarily due to the higher profitability with the 4W vehicle > Within the SCV segment 2-3.5T is being preferred more due to the higher tonnage while the .75T payload category (Zip/Gio) still remains a small volume segment Margins 4W 3W EBITDA 31.0% 15.5% PAT 6.8% 2.3% RoE 19.7% 7.9% Availability of finance/interest rates > SCV sales depend on the ease of availability of loan, % LTV and interest rates > Higher delinquency rates in CV loans have led to tightening of lending norms - reducing LTVs, more stringent due diligence processes and focusing only on large fleet operators with clean track record Rural Urban Delinquency rates 4.0% 2012 2011 2.0% 2009 2010 0.0% 1 6 11 Months since issuance Source: RBI; UN; Analyst reports; Roland Berger SCV Knowledge Paper_201409010_vf.pptx 21 Demand drivers Growth of SCV segment will be driven by volume shift from other vehicle segments and increasing need for last mile connectivity Key demand drivers [2/2] 4 5 Better product quality than 3W > Small commercial vehicles offer more headroom, leg room and cargo area > Small commercial vehicles also have independent strut suspensions which help in reducing vibrations, noise, waggling and shakes while traveling. It has coil-springs with semi-trailing arm at the rear. These features gives it a car-like driving comfort and riding comfort > SCVs come with doors and 4Ws are considered safer than 3Ws > As a result products like Ace Zip (0.5 T) are growing at a rate ~10-15% Specs 4W 3W Power 11-60 HP 8-15 HP GVW 0.5-3T Mileage ~10-281) (Kmpl) < 0.5T ~30 Development of new applications for SCVs > OEMs have been developing several applications for the SCVs in order to increase penetration across industries > Some of the new applications include paint industry, poultry, small water tankers, garbage disposals, etc. > This has helped in expanding the market for SCVs 1) Mileage varies by tonnage category Source: Expert Interviews, Analyst reports; Roland Berger SCV Knowledge Paper_201409010_vf.pptx 22 Challenges Several challenges need to be overtaken in order to achieve higher penetration of SCV Cargo and Passenger carriers Major challenges SCV Cargo > This is a relatively new segment and not many customers are aware about its applications > As a result it is the responsibility of the OEM to develop and educate customers on the various applications > Last mile delivery system is highly unorganized still depending greatly on 3Ws and other traditional modes of transportation Overall > Most drivers are first time users of any automobile. As a result considerable effort is needed to train/educate them about the vehicle/applications, etc. > Lack of financing options: Drivers lack credible credit history and it becomes difficult for banks, etc, to give them loans > High delinquency rates: Tough economic situation has lead to really high delinquency rates (especially in SCV passenger ) SCV Passenger > This segment relies primarily on government permits. Therefore, it becomes extremely important to liaise with government authorities to procure the permits > 3-wheeler lobby is extremely strong and manages to take the bigger pie of the permits > There is a price gap of ~INR 90k between SCV Passenger and 3Wheelers making it difficult for 3Wheeler customers to graduate to 4Wheeler carriers (Sales 3W: ~480k, SCV P: ~72k) > Considerable effort still needed to improve the penetration of SCV Cargo and Passenger carriers like better financing schemes > Need to develop an eco system around this segment including driver training schools, SCV Passenger carrier unions/associations to counter the powerful 3W lobby and actively liaise with Government authorities Source: Expert interviews, Roland Berger Analysis SCV Knowledge Paper_201409010_vf.pptx 23 Challenges Backup Strong 3-Wheelers unions lobbying and lack of coordination between government bodies impact SCV passenger carriers Press clips Source: Press clips SCV Knowledge Paper_201409010_vf.pptx 24 D. Solid growth expected but not across all sub segments SCV Knowledge Paper_201409010_vf.pptx 25 Future outlook & projections SCV industry will grow at a CAGR of ~13% till FY 2020 driven by demand for better quality last mile connectivity/delivery vehicles SCV Industry projected market evolution ['000 units] Growth rates [%] > Growth projections are based on the regression analysis based on GDP growth as SCV FY 2013-20 FY 2014-20 > Rise in demand of SCVs in the rural sector driven by better connectivity, rising income levels and further urbanization of tier 3/4 towns and cities 5.6 15.1 > OEMs will continue to focus on this high growth sector due to low penetration and huge potential customer base 919 +13% 18% SCV Passenger 552 21% 79% FY 2013 432 17% 82% 83% FY 2014 SCV Cargo > Steady government for the next 5 years that is focused on infrastructure development like metro rail network and other growth related policies 8.0 13.1 > Customer preferences will continue to evolve (soft tops, MPV/SUV, higher tonnage vehicles) ensuring OEMs continue to innovate to develop & market products as demanded FY 2020 1) SCV segment includes Tata Magic/IRIS segment and also <3.5 ton cargo vehicles like ACE, Dost, Super Ace, etc For this comparison we have not included hard top vans (eg: Omni & Eco) Source: SIAM, Roland Berger Analysis SCV Knowledge Paper_201409010_vf.pptx 26 E. Choose wisely where to play and drive government engagement SCV Knowledge Paper_201409010_vf.pptx 27 Recommendations OEMs need to focus on developing applications, understanding customer needs and liaising with government authorities Recommendations > Understand the customer requirements as they keep on evolving. For example: Over the last 2 years customers have moved to higher tonnage pickups. Important to pre-empt these trends and adapt > Liaise with the local government authorities in order to further promote SCV Passengers OEM > Continue to spread awareness around the benefits, applications etc among its potential customers to further grow the market > Develop new applications in order to expand the market. Paint distribution, gas cylinders, water, waste disposal examples of some of the new applications > Develop drivers for this segment as majority of the end users belong to lower economic section of the society and most likely will be the first time users of any kind of automobile > Start investing and promoting infrastructure projects like Metro rail networks across the various congested cities. This will help create opportunities for last mile connectivity Government > Streamline the Permit issuance system for SCV passenger carriers and create an environment for healthy competition between SCV Passenger carriers & 3-Wheelers > Come up with schemes like cheaper financing options to promote the usage of SCVs, specially in the rural segment in order to further promote connectivity of rural areas with urban centers Source: VECV; Roland Berger SCV Knowledge Paper_201409010_vf.pptx 28 Please contact us in person if you have any questions Your contact at Roland Berger Strategy Consultants Dr. Wilfried Aulbur Jeffry Jacob Managing Partner Senior Project Manager E-mail: wilfried.aulbur@rolandberger.com E-mail: jeffry.jacob@ rolandberger.com Mobile: +91 9920 6301 31 Mobile: +91 8879 3876 35 MUMBAI OFFICE: 7th Floor, VIBGYOR Tower Bandra Kurla Complex, Bandra (E), Mumbai 400 051 DELHI OFFICE: Level 18, DLF Cyber City Building No. 5, Tower A, Gurgaon 122 002, PUNE OFFICE: 4th Floor, ALAINA Building Lane 8, Koregaon Park, Pune - 411001 SCV Knowledge Paper_201409010_vf.pptx 29