AMERICANA (UAM)
College Of University Studies in English, (CUSE)
Course Title:
Credits:
Fall 2015:
Schedule:
Room:
Instructor:
International Marketing
3 semester hours
August 24 – December 15, 2015
Tuesdays – Thursdays 7:30PM-9:00PM M-203
Dr. Luis Ignacio Molina Lacayo
luis.molinal@uam.net.ni Cel.7686-6464
COURSE DESCRIPTION
MKT-0321: International Marketing
Total Hours: 48 Credits: 3
Students will learn how to design and develop strategies for
global markets. This course utilizes a mixture of lecture,
class discussion (so, participation in class is a must),
including your analysis of cases, case presentation and in
class
exercises.
Contemporary
international
marketing
practices and the problems that marketers face today are
analyzed through a review of the basic functions of
international marketing. International Marketing is closely
related to all management, marketing and general business
courses. Prerequisite: Principles of Marketing
INTRODUCTION
Every business must be prepared to compete in an increasingly
interdependent global economic environment, and all business
people must be aware of the effects of these trends when
managing a multinational conglomerate or a domestic company
that exports. The textbook studies the foreign marketing
environment, people, and cultures and their influences on the
total marketing process.
The orientation of the text can be described as an
environmental cultural approach to international marketing
that
intends
to
demonstrate
the
unique
problems
of
international marketing.
It attempts to relate the foreign
environment to the marketing process and to illustrate the
many ways in which culture can influence the marketing task.
Although marketing principles are universally applicable, the
cultural environment within which the marketer must implement
marketing plans can change dramatically from country to
country.
Text and materials
International Marketing by Cateora,16th Ed. McGraw-Hill. OBJECTIVES & LEARNING OUTCOMES:
Upon completion of this
course you should be able to accomplish, develop, and mature
the following abilities: 1
Become
familiar
with the nature of
international
business
marketing,
its
challenges,
its
opportunities and
its impact to our
region.
2
Be
able
to
identify
and
analyze
newly
emerging markets,
products
and
services, as well
as,
manage
communication
strategies
into
those markets.
3
Understand
research
different
Study the scope
of
the
international
marketing
task,
the changing face
of
U.S.
businesses
and
the
progression
of
becoming
a
global marketer.
Study marketing’s
contribution
to
the
growth
and
development of a
country’s economy,
as well as, the
connection between
the economic level
of a country and
the
marketing
task.
market Study and define
in the
differences
between
cultures,
taking
as
the
main
factor,
their
customer behavior
and
response
to
foreign
market
strategies.
relationshiporiented
and
informationoriented cultures.
Study and analyze
the
impact
and
importance of the
political
and
legal systems to
international
marketing
and
their
effect
on
foreign
investments.
4
Take into account
the
political,
economic
development,
legal
and
ecological impact
of
international
practices.
5
Study the effects
of
protectionism
on
world
trade,
Be aware of the
the seven types of
diverse
trade
trade barriers and
theories
and
the importance of
distortions.
balance-of-payment
figures
in
an
economy. COURSE FORMAT
To reach the above objectives, you are expected to undertake
a variety of assignments throughout the semester, including
individual and group presentations.
The first day of class we will form the working groups for
research and presentations. The formal class session will be
conducted in a seminar format and every student should
participate in every class
Class Policies
a) Attendance
will be taken at the beginning of each class
period, starting the first day of class and ending on the
day of the final exam. Regular attendance is mandatory since the student is responsible for all materials covered in the lecture, class discussions, hands-­‐outs of current cases and text. Typically there is a correlation between classroom attendance and performance on exams and other assignments. The instructor reserves the right to lower the final grade based on the student absence without a verifiable work-­‐related or medical reason b)
The maximum number of unexcused absences accepted in a
semester to be able to pass the course is SIX (6).
c)
The excused absences are not part of this counting but
they are required to be submitted in writing to the
Provost’s office with a copy for the professor.
d)
More than three late arrivals are equal to 1 absence,
unless they have a valid excuse.
e)
Early departures from class will require the professor
authorization or will be treated as an absence.
f)
Each student will be responsible for the assignment
given during her/his absence.
g)
Late homework assignment: Grades lowered 10%
h) All work turned in via e-mail must receive an answer from
the professor as confirmation of effective delivery. If
the student does not get a response, the professor did
not receive it.
All documents must open successfully;
if a document is sent but does not open, it’s as not
delivered. Students are responsible for e-work delivery,
not the professor. i)
No Make-up exams will be accepted; the lowest Unit exam
grade will be dropped at the end of the semester.
j)
The following rules will be applied to the behavior in
class.
· No use of cell phones for other than class-related work
· No use of lap-tops, or smart phones unless authorized by
the instructor
· No eating in class
· No talking while the instructor is lecturing or students
are contributing to the class.
· No leaving the class while it is in session.
· If the student is late, it is her/his responsibility to
remind the instructor that she or he is tardy and not
absent.
BASIS OF GRADES
1.
Class attendance
10%
2.
(2)Presentations
30%
3.
(2) Exams
30%
4. (1) Final Exam
Total:
30% 100% Tentative Test Schedule
Exam # 1 Chapters 1 through 6
September 24, 2015
Exam # 2 Chapters 7 through 14
November 3, 2015
Final Exam
December 10, 2015
Transversal Competencies: This course should reinforce the
following competencies deemed important by UAM Competencies
Objectives
Learning Outcomes
1.
Competency
to learning
1.
Use
information
and
communication
technology
to
permanently
learn,
abstract,
analyze,
synthesize,
identify,
propose
research,
resolve
problems,
and
put
knowledge
into practice.
1.
Using English,
motivate
students
to
work in teams,
establish
common
goals,
and
develop
skills
in
international
context.
related
Competency
related
to
interpersonal
relations
To
use
the
print and
electroni
c
media
as
well
as
personal
interacti
on
in
autonomou
s
learning,
communica
tion, and
permanent
up-dating
in
the
professio
n.
2.
To identify,
formulate
,
and
resolve
real
or
simulated
problems
by
systemati
cally
using
establish
ed
methods
that have
technical
validity.
1.
To
optimize
the
use
of
English.
2.2 Identify group
objectives
and
orient
toward
these.
2.3 Apply the best
practices of the
profession
according to the
latest
techniques.
3.1
1.
Competency
related
to personal autonomy
and development
To commit to
quality,
adaptation
to
new situations
and
decisionmaking as well
as
innovation
and
work
leading
to
personal
autonomy.
3.2
3.3
4.1
1.
Competency
related
to using values
To
foster
responsibility
,
ethical
values
and
demonstrate
social
responsibility
and
citizenship.
4.2
To
satisfactorily
reach academic
standards
and
parameters
that
are
personal
and
professional.
To effectively
adapt to new
situations and
be
able
to
propose
innovative
solutions.
To
plan
execute,
and
evaluate
autonomous and
formative
tasks
and
professional
roles
that
encourage
autonomy.
To
always
perform
with
academic
integrity
according
to
the
highest
standards
and
democratic
values.
Realize
or
participate in
projects based
on
principles
of
democracy,
inclusion,
gender,
human
development,
citizenship,
sustainable
development,
transparency,
and
care
of
the
environment.