This is where is starts, again. This is where is
changes, once more. This is where the wait ends and
the next 30 years begin. At McDavid, new never gets
old. We’re refreshing, renewing and recharging our
entire McDavid brand look, feel and voice from the
field of play to the nosebleed seats.
Despite the double-taking, neck-craning changes, our
industry-leading and athlete-focused McDNA remains
firmly embedded. McDavid is on a mission to be an
essential element of every athlete’s training,
motivation and success… just that—that’s it.
FIRST ON. LAST OFF.
Like the athletes we love, we are first on the field to work hard, refine our position, innovate our game and sweat
out the details. And when the rest are long gone, we are last off and we’re all better off for it.
© 2012 McDavid, Inc.