IDE 20 - (Non-Engineering) Design Experience Method Tools Engineers are weird Just look in the mirror! Dilbert “the knack” http://www.youtube.com/watch?v=FlJsPa6UwcM&feature=related You are probably concerned PRIMARILY with functionality and features FUNCTIONALITY FEATURES Engineers are willing to ignore other important characteristics of design that most of society thinks are important, e.g. color Function vs. Experience Both are important! Why is experience important? Everything we design is eventually experienced. Interaction Experience Cell phone Social Experience Driving a car Personal Experience Getting lunch Which daily experiences are not smooth? These bad experiences are opportunities for DESIGN! Method Visual vs. Mathematical Who does this? architecture industrial design service design interior design interaction design automotive design graphic design video game design entertainment design fashion design Exploration Can take weeks or months! Original Honda Odyssey design NO SOLUTIONS (frustrating for engineers!) Concepts Form concepts Color concepts Interaction concepts Copyright Cuusoo Feedback Customers Engineers Marketing Management Refine Concepts Adjust and Modify Add new details as needed Prepare for manufacturing Final Design Fully Functional Aesthetics Interactions Discuss possible solution to frustrating design. Tools and Techniques Design for Experience Role Playing Imagine yourself in the customer’s shoes Talk through a specific scenario Get away from solutions to try to understand the problems Storyboarding Visual description Can demonstrate current situation Or, demonstrate potential design concepts Surveys Detailed questions Can ask A LOT of potential customers Don’t need to interact personally with potential customers Ethnographic Observation Can see people in their environment Easy to make observations that people may not be aware of Can only interview limited customers Flow Pattern Diagram Visualization of how people move through areas Can provide insight into layout and placement Foam Modeling Form and interaction models Fast and easy to build Can include colors and other features Can build to scale Focus Groups Group of specifically selected potential customers Can get feedback on design concepts and ideas Allow for interaction between customers which can produce unexpected insights Don’t forget: you cannot design alone.