Ginsburg Ingerman Overseas Students Program Ben-Gurion University of the Negev Internet Society Fall Semester 13-5-345 Dr. Erez Cohen Email: erezjane@gmail.com Course Description: This course explores different aspects of the social effects of the Internet on our social lives. We will look at various issues, such as public policy and the internet usage of both individuals and organizations. We will explore the complex relationship between people’s virtual social lives and their actual social lives, and study some of the ways by which the Internet provides us with new methods of conducting social and cultural research. Course Objectives: Students will learn about various social aspects of the Internet and Internet culture. They will be able to theorize and analyze Internet influences on our daily lives, in order to better understand the different ways in which the Internet shapes and changes our current social and media reality. Field of Education and Discipline: Communication, Sociology Course Structure: Total # of Credits: 2 ECTS (European Credit Transfer System): 3 Teaching Method: The course will be conducted through a combination of formal lectures, small study groups and class discussions. The lectures will be based on weekly reading assignments. In addition to these readings, we will watch a number of documentaries and study other materials in relation to the course subjects and objectives. Course Requirements Compulsory attendance YES Pre-requisites: No previous courses required Structure of Final Course Grad 1. Participation 05% 2. Midterm Exam 15% 3. Final Exam 70% 4. Student presentation 10% 100% Note: - Work handed in late, will not be graded! - Penalties and course policies should be clearly articulated (i.e. students will have their final grade lowered an entire grade level if they miss more than 2 class meetings unexcused) - Language of Instruction is English Course Schedule Layout: Week 1 Weekly subject title: Technology and social change - How the Internet changes our lives. Weekly brief description: The lecture will deal with the effects of technology on our social lives. We will begin to look at the different ways in which Internet technology has transformed our social and private lives. Readings: Postman N. (1992) Technopoly: the Surrender of Culture to Technology. Vintage. New York. (pp. 1-55) Green L. (2002) 'What Fules Technology Change?' Communication, Technology and Society, Allen and Unwin, NSW Australia. (pp.1-20) Week 2 Weekly subject title: The Internet Revolution- Web 1.0, Web 2.0, Web 3.0 … Weekly brief description: The Internet has changed the world as it keeps on changing. In this lecture, we will talk about the Internet as 'a new and revolutionary way' of connecting individuals and computers. Readings: O’Reilly, T. (September 30, 2005). What Is Web 2.0. OreillyNet – http://oreilly.com/web2/archive/what-is-web-20.html Mesch Gustavo and Ilan Talmud. 2006. Online Friendship Formation, Communication Channels, and Social Closeness. International Journal of Internet Sciences. 1, 1, 29-44. Available athttp://www.ijis.net/ijis1_1/ijis1_1_mesch.pdf Yzer M.C., Southwell B.G. (2008) New Communication Technologies, Old Questions American Behavioral Scientist September 2008 52: 8-20. http://abs.sagepub.com/content/52/1/8.abstract Week 3 Weekly subject title: Social Media - Effects and Influences Weekly brief description: In this lesson, we will watch the documentary film "Catfish" by Nev and Ariel Schulman and Henry Joost. We will use this film to begin thinking about social media and identities in the digital age. (Catfish Movie Official Site - iamROGUE.com) Readings: Benkler, Yochai (2006) "Chapter 10- Social Ties Networking together", The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press. Chapter 10. Social Ties: Networking Together (341 KB) Paper-friendly version (175 KB) Deresiewicz William, (2010) Faux Friendship The Chronicle of Higher Education - May-June Read at: http://chronicle.com/article/Faux-Friendship/49308/ Week 4 Weekly subject title: Social Identities On line- Ethnic Minorities, Migrants and Gender. Weekly brief description: This week lecture will explore how the Internet enables ethnic minorities and other minorities to express, voice and fortify their particular identities online. The Internet enables access to information and audiences and may generate a new digital divide. Readings: Castells Manuel (2002) Chapter 9: "The Digital Divide in a Global Perspective". The Internet galaxy : reflections on the Internet, business, and society. Oxford, UK : Oxford University Press, 2002. (pp.247-274) Week 5 Weekly subject title: Politics On-Line and Politics of the Internet Weekly brief description: One of the areas where Internet communication has had major and dramatic social effects is in the area of politics. In this lecture, we will discuss the new and interesting ways by which the Internet becomes both a place for political gathering and political action. Readings: Brunsting, S.,& Postmes, T. (2002). Social movement participation in the digital age: Predicting offline and online collective action. Small Group Research, 33, 525-554.[Abstract/Free Full Text] Richard Kahn and Douglas Kellner. (2004) “New media and internet activism: from the ‘Battle of Seattle’ to blogging”. New Media Society. Vol. 6. no. 1. Week 6 Weekly subject title: The Internet as New Media Weekly brief description: The Internet is often perceived as New Media, new ways of communicating, producing and accessing media. In this lecture, we will ask 'What is new in the new media and how has the Internet transformed the old media industries and influences?' Readings: Chaffee, S. and Metzger, M. (2001). The End of Mass Communication? Mass Communication and Society, 4(4), 365-379. http://www.udel.edu/communication/COMM418/cai/extra/chaffee.pdf Jenkins, H. (2006). Introduction: Worship at …. Grassroots creativity meets the media industry. In Convergence Culture: Where Old Media and New Media Collide, pp. 131-168. New York & London: New York University Press. [Available through Google books] Arsenault, A & Castells, M. (2008) Switching power: Rupert Murdoch and the global business of media politics: A sociological analysis. International Sociology 23(4): 488. http://iss.sagepub.com/cgi/reprint/23/4/488 Week 7 Weekly subject title: Internet Economy - Understanding the Long Tail Theory Weekly brief description: One of the main areas that have been radically transformed by internet technologies is that of work and commerce. In this lecture, we will talk about the new internet economy that digitization and new forms of commerce have created. This new e-commerce destroys old industries, while it enables new industries and new global and niche markets. Readings: Fisher, E. "From Safety Net to Internet: Discourse on Network Production in Post-Fordist Society" ”, New Media and Innovative Technologies, Tal SamuelAzran and Dan Caspi (Eds), Burda Center for Innovative Communications, BenGurion University Press http://burdacenter.bgu.ac.il/ Week 8 Weekly subject title: Internet video Games - a new Cultural Medium. Weekly brief description: This week's lecture focuses on the popularity and the influences of 'gaming' on Internet culture. Internet games such as GTA are often perceived to be too violent and addictive, and yet it appears that video games are likely to become a new cultural and artistic medium. Readings: Week 9 Weekly subject title: Dangers on the net - Terrorism, Addiction, Criminality and Moral Panic. Weekly brief description: In this week's lecture, we will discuss different aspects of some of the dangers on the net, such as criminal activities, terrorism and addiction. We will also look at the argument claiming that such dangers and risk are an over exaggeration amounting to 'technopanics', a particular type of moral panic. Readings: Weimann, G. (2004). www.terror.net: How Modern Terrorism Uses the Internet (Special Report No. 116) http://www.usip.org/files/resources/sr116.pdf Marwick, A. (2008). To catch a predator? The MySpace moral panic. First Monday, 13(6). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2152/1 966 Week 10 Weekly subject title: Internet as a new form of Social Research Weekly brief description: The Internet has transformed and affected different social aspects, while at the same time, due to the large numbers of participants and the ability to access and collect information about online activities, turns the Internet into a new means for collecting and analyzing social behaviors. Readings: Rogers, (2009) “The End of the Virtual: Digital Methods”, Inaugural Lecture, Amsterdam University Press. http://www.govcom.org/publications/full_list/oratie_Rogers_2009_preprint.pdf Week 11 Weekly subject title: Internet Ethnography Weekly brief description: This lecture will look at the ways ethnographic research of online communities and activities enable researchers to gain new insights into how people interact online in relation to particular issues and identities. Readings: Robinson, Laura, Schulz, Jeremy (2009) New Avenues for Sociological Inquiry: Evolving Forms of Ethnographic Practice Sociology 43: 685-698 http://soc.sagepub.com/cgi/reprint/43/4/685 Sade-Beck, L. (2004). Internet ethnography: Online and offline. International Journal of Qualitative Methods, 3(2). Article 4. http://cmsprod.bgu.ac.il/NR/rdonlyres/13B59519-F419-46B3-B48185CA36E7339B/12997/sadebeck.pdf Week 12 Weekly subject title: Internet as a Cloud – possible sociological developments Weekly brief description: The recent development and new technologies that have transformed the Internet into a "Cloud" mean that our social reality and activities are almost always conducted online – What might be the social changes that Cloud computing help to generate? Readings: Leadbeater, C. (2010). Cloud culture: the future of global cultural relations. London: British Council. Available at http://www.counterpoint-online.org/wpcontent/uploads/2010/02/CloudCultureCharlesLeadbeater.pdf Lasica, J. D. (2009). Identity in the Age of Cloud Computing: The nextgeneration Internet's impact on business, governance and social interaction: A Report of the Seventeenth Annual Aspen Institute Roundtable on Information Technology (Washington, D.C.: Aspen Institute, May 2009), accessed September 4, 2009. http://www.aspeninstitute.org/sites/default/files/content/docs/pubs/Identity _in_the_Age_of_Cloud_Computing.pdf Week 13 Weekly subject title: Review of the course preparation for the exam Weekly brief description: We will dedicate this lecture to a review of the course materials and explain the aims and expectations of the final exam. Course Textbook