WINTER, 2007 SPORT BUSINESS T H E C O L L E G E O F WINTER 2006 ESPN’s Rosa Gatti Named Executivein-Residence at UNH for 2006-07 T he University of New Haven’s Management of Sport Industries Program (MSIP) began inviting prominent sport management executives to campus eleven years ago to interact with faculty and students as part of its Executive-inResidence (EIR) Program. This year’s EIR is Rosa Gatti, Senior Vice President for Communications at ESPN. Gatti has been responsible for ESPN’s public relations since its first year of operation in 1980. Today, she oversees the communication initiatives for ESPN, Inc., a multimedia sports entertainment company including six domestic television networks, ESPN International, ESPN Regional Television, ESPN Radio, ESPN.com, ESPN The Magazine, and ESPN Enterprises. Rosa Gatti, Senior Vice President for Communications, ESPN “I really enjoyed the engaging discussion with the students and faculty during my visit to UNH. There are limitless possibilities in our world, and college students today are so much better prepared to manage and assimilate information through so many mediums.” —Rosa Gatti, Senior Vice President for Communications, ESPN In the early years of ESPN, Gatti served on the Policy Committee to develop company guidelines. In 1992, she founded ESPN’s Diversity Committee to accelerate employee awareness of diversity issues and recommended ways to incorporate and cultivate diversity in the workplace. Prior to joining ESPN, Gatti spent four years as the Sports Information Director at Brown University. Before that, she was employed by her alma mater, Villanova University. After starting as a secretary in the Sports Information Office, she advanced rapidly to become the first female Sports Information Director at a member school in the NCAA’s major university division. During her year as EIR, Gatti will lecture, meet with students and faculty, and discuss the nuts and bolts of publicity efforts she has directed for America’s Cup, the NFL, Sports Center, Sports Century and its countdown of the top 100 athletes of the 20th century, and the X Games, to name only a few. Gatti is the second sports executive from ESPN to serve as Executive-in-Residence at UNH. The first was Craig Mortali, an Emmy Award winning producer and UNH graduate. B U S I N E S S www.newhaven.edu/sportsman UNH Establishes Institute for Sport Management The College of Business at the University of New Haven has established an Institute of Sport Management to further reinforce the sport management program’s reputation as a center of excellence. The mission of the Institute is to provide career-related sport management education and knowledge for future and current sport managers, combining state-of-the-art classroom instruction and technology with ongoing intensive contact with the sport business community. The Institute will continue to support for-credit coursework in sport management but will extend its reach to the sport business community outside the traditional academic setting. Among the activities supported by the Institute are College of Business professional enrichment activities delivered by sport business leaders and professional seminars in the form of community literacy programs offered for free or funded by grants. The Institute will also offer fee-based developmental programs. According to Dr. Allen Sack, the Institute’s director, “our emphasis is on experiential learning initiatives which promote the development of real-life learning. This includes internships and small-group consulting experiences for our students and research that empowers our faculty and corporate sponsors to engage in cutting-edge industry research.” Last spring the Institute supported a professional enrichment track on brand (continued on page 6) S P O R T ALUMNI NEWS Connecticut Defenders GM to Teach at UNH harlie Dowd, the new General Manager of the Connecticut Defenders, a Class A affiliate of the San Francisco Giants, will teach a course in the MSIP this winter. Dowd has been working in professional baseball for 18 years, including the last nine as general manager for the Bridgeport Bluefish of the Independent Atlantic League. For five years prior to running the Bluefish he worked in the Eastern League as the Manager of the New Haven Ravens, from 1992 to 1997. Charlie Dowd,General Manager Dowd has been closely involved with the of the CT Defenders MSIP since the early 1990s when he began serving on the program’s advisory board and giving occasional guest lectures. Dowd’s course, entitled “Professional Sport Franchise Management,” will address all facets of running a professional team. Dowd’s tenure in both Bridgeport and New Haven included the startup operation of both franchises. His first full-time job in professional baseball was at the major league level, as a sales representative with the New York Mets in 1988 and 1989. Dowd also has considerable experience planning, selling, and conducting All Star games. Dowd, 44, graduated with his bachelor’s degree from City University of New York in Staten Island and went on to earn his Juris Doctorate from Western New England College School of Law in 1988. He and his wife, Dawn, currently reside in Madison, Connecticut with their three sons, Casey (13), Conner (11), and Tristan (9). Next spring the MSIP will offer another new class focused on sport broadcasting and communication. C New Honors Program Gives Students Opportunity to Connect Personally with Industry The MSIP has developed a new honors program that will give its students the opportunity to be paired with a mentor within their field of choice. The newly launched program surveys qualified students (both graduate and undergraduate) regarding their interests within the sport industry. Based on their answers, students are teamed up with a mentor who has been working in that field. The student and mentor are encouraged to interact during the year, and UNH will foot the bill for a local lunch or dinner for them. The mentors cover the wide spectrum of the sports world: ESPN, MLS, MLB, NFL, individual sport team executives, Pop Warner Football, the Arena at Harbor Yard, and a host of other businesses and organizations. A number of the mentors are UNH alumni or are on our advisory board. The purpose of the program is to give students an opportunity to network effectively and to learn the key aspects and characteristics that are needed to succeed. The mentors offer firsthand guidance and assistance to students on what they need to know about their future dream job and what they can expect when they achieve it. Students who qualify for the program must have a GPA of at least a 3.25 or a recommendation from an advisor. Students can earn a new mentor each year at UNH. Thus, a student can have four or five mentors who can serve as career coaches as well (continued on page 3) 2 photo by Meaghan Davis Great news keeps coming in from our alumni who are moving up the career ladder. DEAN LOMBARDI (BA ’82) was recently named General Manager of the NHL’s Los Angeles Kings. Lombardi, who was formerly the GM of the San Jose Sharks, serves on the UNH Management of Sports Industries Advisory Board. Lombardi played ice hockey at UNH. Business College alumnus and Advisory Board member NICK SAKIEWICZ (BS ’83), the former General Manager of the New York Metro-Stars, is now with the club’s former owner, Anshutz Entertainment Group, as director of Northeast Operations. Sakiewicz formely played soccer at UNH. JACOB GORDON (MBA, Sport Management Concentration ’06) is the Director of Public Relations for the United States Basketball League. OMER DORON (BS, Sport Management ’02, MBA ’03) is now the Managed Care Contracting Coordinator for Yale-New Haven Hospital. JOHN HAZELETT (BS, Sport Management ’02) has been in the New York Mets Community and Group Sales and Services Department for the past three years. BRENT FISHER (MS, Sport Management ’03) is Affiliate Sales Account Manager, NFL Network, and was a panelist at a special symposium entitled “The Future of Jews in Sports” held at Yeshiva University. CHRIS BROWN, (BS, Sport Management ’01) has been promoted to Manager, Fan Experience, with the New York Mets. Chris serves on the MSI Advisory Board. Another Advisory Board member, CHRIS ANN HAYES (MS ’04), is now the supervisor, Sourcing Department at StubHub. MATT CURCIO (MS, Sport Management ’06) is employed at ESPN and works in the motorsport finance area. TONY DiPAOLO (MBA, Sport Management Concentration ’04) has been promoted to General Manager, Chicago Region, Laz Parking. B U S I N E S S S P O R T B U S I N E S S Prominent Sports Agent Speaks at UNH ALUMNI NEWS he Sports Industries Club at UNH sponsored a talk this fall by Joe Linta, a prominent local sports agent. In 1982 Linta graduated from Yale where he was a defensive lineman on Carm Cozza-coached Yale teams that won three straight Ivy League titles from 1979 through 1981. He started working as a financial advisor at Prudential Securities in New Haven after he left Yale. At Joe Linta, President, JL Sports the same time, he served from 1984 to 1991 as the defensive coordinator of Yale’s freshman football team. He also served one year as an assistant football coach at the University of New Haven. In 1993, he became an NFL player agent. In his first year as an agent, Linta had five players drafted. The client base for his company, JL Sports, has since increased to 54 players. He now lists as clients perennial Pro-Bowlers Will Shields, a guard for the Kansas City Chiefs, and David Akers, a kicker for the Philadelphia Eagles, in addition to a handful of other former Ivy Leaguers. Linta told UNH students that one of the most difficult things about being an agent is getting into the business in the first place. In this business, according to Linta, “it really helps to know someone who has credibility in the eyes of the athletes you seek to represent.” T “Being an agent requires traveling a lot and possessing excellent interpersonal skills. You can’t be shy and be an agent.” JOE LINTA, SPORTS AGENT Linta still works seven hours a day at Prudential while pursuing his career as an agent. At his busiest, during free agency and around the NFL Draft, Linta spends up to ten hours a day working as an agent. During the season, it requires three hours of recruiting each night. “Being an agent requires traveling a lot and possessing excellent interpersonal skills,” says Linta. “You can’t be shy and be an agent.” Linta also emphasized the importance of finance skills in his work. While he does not have a law degree, he has learned how to negotiate player contracts with the best of them. Linta expressed an interest in coming back to UNH in the future to share his wisdom with students, and he has agreed to serve as a MSIP Board member. New Honors Program (continued from page 2) as references when the student applies for jobs. Seniors who have been in the honors program their entire career at UNH (at least three years) will be invited to a conference or regional industry trade show with their mentor or faculty member. They also will receive special acknowledgement upon graduation at the awards ceremony, recognizing their academic achievement. If you are interested in this program as a student or mentor, please feel free to contact Professor Gil Fried at gfried@newhaven.edu or at 203-932-7081. 3 AARON HAVILAND (BS Sport Management ’97), has accepted a position as Director of Operations for the Miami Dolphins Stadium. Aaron was formerly with the Washington Redskins in Event Management. ROBYN LUBISCO (MS Sport Management ’06) is Assistant Director of Recreation at Fairfield University, where she is responsible for sports clubs and intramural and fitness programs. Starting fall 2007, she will begin her PhD studies at the University of New Mexico, with a concentration in Sports Management/ Business Administration. ANNEMARIE RICKES (MBA, Sport Management Concentration ’06) is currently working as an Associate Program Manager at an integrated marketing firm in Wilton, CT. Her primary clients are New Balance and W.J. Deutsch & Sons, whose most notable product line is Yellow Tail Wines. She is very excited to be working closely with New Balance, thus staying involved in sports. She will be organizing a special event for New Balance at the 2007 Women’s Final Four in Cleveland. RYAN KELLEY (MS ’07) and CARL SKARNE (MS ’06) both recently had baby daughters who will hopefully be raised as future Chargers. Ryan is currently working in research for ESPN. Other recent graduates who majored in the Management of Sport Industries are also doing well. BRIAN SHORT (BS, Sports Management ’06) is currently employed with Enterprise-Rent-A-Car in Raritan, NJ, as a management trainee. He is the third graduate from our program to enter this executive training program, which was recently highlighted by Business Week magazine as one of the top 10 corporate management training programs in the world. ERIKA KAMENS (BS, Sports Management ’01, MBA ’03) is now the Managed Services Coordinator for Horizon Marketing Group, Inc. and Peer360, Inc. S P O R T B U S I N E S S Professional Enrichment Program Attracts StarStudded Cast Faculty Updates he purpose of the College of Business Professional Enrichment Program (PEP) is to encourage leaders from the world of sports to visit UNH and to talk with and teach business skills to students. Last spring, the Management of Sport Industries Program put together a PEP track on “brand management” that featured five major players in sports Michelle Wilson, VP of marketing and brand management. Brian Jennings, Marketing, U.S.T.A. Senior Group Vice President for Consumer Product Marketing in the National Hockey League, led off with a discussion of how the NHL has reinvented itself as a brand after alienating the public by canceling an entire season because of a labor dispute. Christine Johnson, Director of Marketing for Swiss Army Brands, focused on her marketing experiences with events such as the Boston Marathon, the Iron Man Triathlon in Hawaii, the New York Marathon, and many other events she has promoted during her career at a number of different companies. David Beckerman, former owner and CEO of Starter Corporation, discussed the “staying power” of a brand. Beckerman, whose company went out of business in 1997, noted that the S and Star logo his company launched into international prominence is still alive and well, even though Nike, rather than the company he founded, now owns the Starter trademark. Michelle Wilson, Vice President of Marketing for the U.S.T.A., told students about the tremendous responsibility and excitement she experiences while promoting the largest single yearly sporting event in the world, the U.S. Open. Closing out the five-week program was Marc Jacobson, President of the Silverman Group, a New Haven-based sport marketing agency. Jacobson presented a detailed case study of how his company worked with the Big East Conference after several major schools left the conference. T Career Fair Replaced by Interview Days Instead of Career Fairs, the MSIP has decided to offer a new and innovative way to give students the opportunity to land an internship or permanent employment. We are implementing a new system that requires students to develop appropriate job search and interview skills through direct feedback from employers. After much contemplation, the MSIP has created Interview Days. These “Days” allow students, if selected, to have an interview with a recruiting representative from a company they have requested. A list of participating companies will be available from the MSIP. Students will be notified of their Interview Day along with an appointment to meet with the corporate representative. Several companies, including national and international ones, have already agreed to participate. If you are interested in participating (as a potential employer or employee) in Interview Days or would like more information, please contact Professor Gil Fried at gfried@newhaven.edu or 203-932-7081. 4 PROFESSOR GIL FRIED has been busy this past year developing ancillary material for his internationally utilized Managing Sport Facility textbook and writing a new edition of his Sport Finance textbook. He has given several major presentations in the United States and Israel. Professor Fried worked with the National Recreation and Park Association’s (NRPA’s) task force that developed and produced the Operation TLC2 Making Communities Safer training program to be used by all park and recreation volunteers in the United States. He was also appointed by the federal government to the National Occupational Research Agenda, Services Sector Council, CDC/NIOSH, representing the sport/entertainment industry sector. PROFESSOR JAMES MURDY continues his work developing and promoting the Professional Enrichment Program for the College of Business. In addition to his teaching responsibilities in sport management and tourism, Dr. Murdy is developing a small business initiative that will help support student-managed events developed by Sport Management students. Dr. Murdy has also continued his service to the profession by being elected the Vice President of the Northeast Chapter of the International Travel and Tourism Research (continued on page 5) S P O R T B U S I N E S S UNH Opens Samuel S. Bergami Jr. Learning Center for Finance and Technology Faculty Updates MSI majors concentrating on the financial side of the industry now have access to stateof-the-art computer software Prof. Allen Sack talks to students in the new trading floor at the to analyze stock market data Samuel S. Bergami, Jr. Learning Center for Finance and Technology. and corporate financial statements, simulate running publicly traded sport businesses, and invest in stocks, at the Samuel S. Bergami Jr. Learning Center for Finance and Technology. According to Gil Fried, a sport management professor and author of a best selling textbook on sport finance, “with all the publicly traded sport companies, our students need an opportunity to learn from the latest technology and software used by the big investment firms. The Samuel S. Bergami Jr. Learning Center for Finance and Technology will give them that edge, as we are the only sport management program in the world leveraging an on-campus trading floor.” “We are the only sport management program in the world leveraging an on-campus trading floor.” GIL FRIED, UNH SPORT MANAGEMENT PROFESSOR AND AUTHOR The new $1.75 million facility, which opened in the fall, has 32 work stations, several 42-inch plasma-screen televisions, and electrical boards and tickertapes tracking real-time stock prices. Funded by Mr. Samuel S. Bergami Jr., the Center is located in Maxcy Hall. Using the state-of-the-art software, students can assess stock return data, analyze portfolios, analyze the risk of individual stocks, download information to their cell phones, and simulate managing their own businesses. According to Jess Boronico, the Dean of the College of Business, “the only thing that limits us in this room is the boundaries of our imagination.” The new Samuel S. Bergami Jr. Learning Center for Finance and Technology puts UNH on a new level among schools of business. (continued from page 3) Association, an organization that highlights research on tourism, including sport and sport events tourism. Dr. Murdy was recently awarded four “Best In Session” Awards for papers he authored or co-authored at the Institute of Business and Economic Research (IBER) Conference. PROFESSOR ALLEN SACK has finished a book entitled The Twilight of Amateurism: An Athlete’s Journey through the Sixties to the Age of Academic Capitalism that is under review by a number of publishers. He delivered a paper this fall entitled “Clashing Models of Collegiate Sport Reform: Suggestions for Scholarly Research” at the Annual Conference of the North American Society for the Sociology of Sport in Vancouver, British Columbia. Professor Sack was awarded the Researcher of the Year Award at last spring’s College of Business Awards Banquet. He is currently working on a paper on the unrelated business income tax and collegiate sport to be delivered at this year’s Drake Group Conference in Cleveland, Ohio. He continues to serve on the Editorial Board of the Sport Management Journal. Professor Sack Debates Pay for Play on ESPN Classic Allen Sack, Professor of Sport Management, often feels that he is “shouting in the wind” when he argues that big-time college athletes deserve a larger share of the revenue they generate. Prior to the start of this fall’s college football season, he was included in a distinguished group of former college coaches, players, and administrators on ESPN Classic to debate whether the NCAA can be blamed for not paying athletes more than they do now. Among those taking Sack’s position were Tom Osborne, former football coach at the University of Nebraska; Nolan Richardson, former Arkansas head basketball coach; NBA superstar Patrick Ewing; Jim McMahon, NFL All Pro Quarterback in the 1980s and early 1990s; and Heisman Trophy winner Reggie Bush. Although Sack thinks that ESPN 5 stacked the cards in favor of the NCAA and its President, Miles Brand, he still admits it was a great show and generally allowed different sides of the debate to be heard. According to Sack, a former defensive end at Notre Dame, the issue of whether college athletes in programs that generate millions in revenue are merely amateurs will undoubtedly be argued for years to come. S P O R T B U S I N E S S Institute for Sport Management (continued from page 1) marketing and management taught by major sport industry executives. This year, professor Gil Fried will organize a seminar series leading to a certificate in crowd management and a seminar for local businesses who want to get more return on their investment in sport sponsorship. The goal of the Institute for Sport Management is to become the leader in experience-based sport management education. Mike (far left), hard at work on the set of College GameDay on ESPN Radio at the University of Southern California with hosts (L to R) Dave Revsine, Todd McShay and Gerry DiNardo. ESPN Producer Leverages UNH Education country and dealing with the inner workings of the athletic departments of Division I schools piqued his interest and inspired him to want to make a difference. The University of New Haven provided him an opportunity to get a master’s degree to start a new path in his career. He currently produces the new radio program, The Pulse with Doug Gottlieb, on ESPN Radio from 7 to 10 PM ET Monday–Friday. He was married in 2003 and resides in Kensington, CT with his wife Melissa and son Jameson, and another child is on the way. Produced by UNH Department of Marketing & Publications. Univ. M&P 1106-533 Management of Sports Industries 300 Boston Post Road West Haven, CT 06516 M and eventually became a producer. He has worked with many of the personalities you see and hear on ESPN including the late Dick Schaap, Mike Golic and Mike Greenberg, Colin Cowherd, Dan Patrick, Hamden’s own Erik Kuselias, and TV personalities such as John Clayton, Mel Kiper Jr., Chris Berman, Trey Wingo, and many others. His quest for more knowledge on the collegiate sports scene began when he became the producer of College GameDay on ESPN Radio in 2002. Traveling to many college campuses across the www.newhaven.edu ike Urrunaga, a Connecticut resident for eight years, works for the worldwide leader in sports, ESPN, during the day while pursuing a degree in Sport Management in the evening. After graduating from Shippensburg University of Pennsylvania with a Bachelor of Arts in Communications/Journalism, he was hired in the winter of 1998 as a temporary production assistant in ESPN Radio’s screening department. Gradually he rose through the ranks, editing tape and running the audio board for many sports talk shows,