Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 258 TA01 INFORMS Philadelphia – 2015 Tuesday, 8:00am - 9:30am between global infrastructure, epidemiology, economics, government policy, and regional and/or international populations. This presentation summarizes the development (web and desktop) and use of the GlobalCURE tool. In our analysis, we specifically focus on the interplay of factors across levels of aggregation (e.g., tract through country). ■ TA01 2 - Optimization Planning Tool for Urban Search Missions Daniel Faissol, Lawrence Livermore National Laboratory, Livermore, CA, United States of America, faissol1@llnl.gov, Claudio Santiago, Richard Wheeler, Thomas Edmunds 01-Room 301, Marriott Military Manpower and Force Management Sponsor: Military Applications Sponsored Session We present a prototype tool to support planning of radiological and nuclear search missions in an urban environment using mobile detectors. Two distinct problems are considered with proposed solutions: (1) a nonconvex optimization problem that solves for detector dwell times and locations that maximize the probability of detection for building interiors, and (2) a multiple vehicle routing problem on a directed multigraph that solves for the maximum net benefit given a fixed total search time. Chair: Andrew Hall, COL, U.S. Army, 4760 40th St N, Arlington, VA, United States of America, AndrewOscarH@aol.com 1 - Air Force Officer Accession Planning: Addressing Key Gaps in Meeting Career Field Academic Degree Requirements Tara Terry, Operations Researcher, RAND Corporation, 1200 S. Hayes St., Arlington, VA, 22202, United States of America, tterry@rand.org 3 - Optimal Sonar Deployment in a Maritime Environment: A Fortification Approach Taofeek Biobaku, University of Houston, Houston, TX, United States of America, tobiobaku@uh.edu, Gino Lim, Jaeyoung Cho, Hamid Parsaei, Seon Jin Kim The goal of the Air Force officer accession process is to ensure the USAF accesses officers with the knowledge, skills and attributes to perform missions in particular career fields. Key to this goal for non-rated officers is establishing and enforcing academic degree requirements. We uncovered gaps in accession processes that undermine meeting career field education requirements. We introduced recommendations toward correcting the accession process and meeting career fields academic needs. The safety and integrity of maritime assets continue to be of paramount importance in world trade and economy. The marine-based trilevel problem remains computationally challenging. The inherent challenges increase with the risk analysis approach we adopt. We propose algorithms based on modifications of Benders’ decomposition; and column-and- constraint general algorithms to attempt an optimal solution. Thereafter, we compare solutions on these two algorithms using a case study. 2 - A Methodology for Estimating Caseload in the U.S. Army’s Disability Rating Process James Broyles, Operations Researcher, RAND Corporation, 1776 Main Street, Santa Monica, CA, 90401, United States of America, jbroyles@rand.org, Mustafa Oguz 4 - A Mothership-based UAV Routing Problem in Support of Counterfire Operations Jaeyoung Cho, University of Houston, 333 Dominion Dr., #1021, Katy, TX, 77450, United States of America, uncmac.rokag@gmail.com, Taofeek Biobaku, Seon Jin Kim, Gino Lim As U.S. Army soldiers separate from service, a portion of them enter the disability rating process to obtain a rating that determines their level of benefits and compensation. The process involves several evaluation steps and appeal processes that cause highly variable and sometimes long processing durations. This research presents a methodology that uses a non-Markovian probability model for estimating disability rating caseload given forecasted future soldier separations. We describe a model for routing UAVs which are launched and recovered from airborne drone carriers. We formulate and solve this problem with a given fleet of UAVs subject to technical and operational constraints. The spatio-temporal model captures important aspects of a UAV deployment in counterfire operations including collaboration tactics and overlapping observation. The model is designed to provide an insight into issues associated with operating UAVs aided counterfire operations system. 3 - Aligning Officer Personnel Requirements with a Sustainable Career Lifecycle Model Michael Needham, DCS G-1, HQDA, 300 Army Pentagon, Washington, DC, United States of America, michael.p.needham2.mil@mail.mil The U.S. Army is at a critical juncture in determining a supportable military personnel structure that is limited by mandated force structures. Personnel structure adjustments drive near-term force-shaping personnel policies, such as accessions, promotions, and separations. We identify sustainable standards of grade using historical data while accounting for future personnel management policies. The model uses sixteen years of historical data as a foundation to determine future behavior. ■ TA03 03-Room 303, Marriott Scheduling in Practice Cluster: Scheduling and Project Management Invited Session 4 - Army Officer Grade Distribution for the Army Competitive Category Francisco Baez, DCS G-1, HQDA, 300 Army Pentagon, Washington, DC, United States of America, francisco.r.baez.mil@mail.mil Chair: Emrah Cimren, Nike, 1 SW Bowerman Dr., Beaverton, OR, 97005, United States of America, Emrah.Cimren@nike.com 1 - A Sample-Gradient-Based Algorithm for Multiple-OR and PACU Surgery Scheduling Miao Bai, Lehigh University, 200 W Packer Ave, Bethlehem, PA, 18015, United States of America, mib411@lehigh.edu, Gregory Tonkay, Robert Storer The Army’s Grade Structure has become significantly senior impacting the potential health of the current and future force by reducing selectivity and competition rates, and forcing early promotions. The propose distribution of officers focuses on re-balancing grade structure for each career management field to ensure balance and health of the force by ensuring leader-to-led ratios, quality, and viable career paths for all soldiers. We address a multiple-OR surgery scheduling problem constrained by shared PACU capacity within the block-booking framework. Given the surgery sequence, a Discrete Event Dynamic System-based stochastic optimization model is formulated in order to minimize the cost incurred by patient waiting time, surgeon idle time, OR blocking time, OR overtime and PACU overtime. A samplegradient-based algorithm is proposed to solve the sample average approximation of our formulation. ■ TA02 02-Room 302, Marriott 2 - Leveraging Predictive Analytics for HPC Scheduling in Dynamic Environments Sarah Powers, Oak Ridge National Laboratory, One Bethel Valley Road, Oak Ridge, TN, United States of America, powersss@ornl.gov Optimization Applications in Homeland Security Cluster: Homeland Security Invited Session Chair: Daniel Faissol, Lawrence Livermore National Laboratory, Livermore, CA, United States of America, faissol1@llnl.gov 1 - Modeling the Global Spread and Impact of Diseases at Various Levels of Aggregation Daniel Skorski, Operations Research Scientist, Pacific Northwest National Laboratory, 301 Hills Street, Richland, WA, 99352, United States of America, Daniel.Skorski@pnnl.gov, Robert Brigantic, Brent Daniel, Matthew Oster Improvements in heterogeneous HPC scheduling can be obtained by leveraging predictive analytics of job submissions. Development of the necessary workflow models requires historical data and is costly due to the potential high diversity of job types and their evolving patterns over time. We propose a method which learns these patterns dynamically, allowing for unknown jobs types and changing arrival patterns. Prediction gains are thus automated and utilizable in dynamic environments. Diseases spread by various modes of transportation is a never-ending modeling and analysis need. GlobalCURE provides a framework to study the interplay 258 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 259 INFORMS Philadelphia – 2015 TA06 3 - Driver Scheduling Optimization Method Proposal for the J.B. Hunt Intermodal Division Luisa Janer, Graduate Student, University of Arkansas, 759 S Royal Oak Pkwy #201, Fayetteville, AR, 72701, United States of America, mjanerru@uark.edu, Valeria A. Remon Perez, Nicole Taborga Delius, Nakia Lynn Lee 4 - Within and Cross-channel Effects of Brand Advertising on Word-of-Mouth Linli Xu, Carlson School of Management, University of Minnesota, 321 19th Ave S, Suite 3-150, Minneapolis, MN, United States of America, linlixu@umn.edu, Mitchell Lovett, Renana Peres A scheduling tool based on optimization was developed in order to improve the driver and truck scheduling process of the J.B. Hunt Intermodal Division. After having developed six prototypes of an optimization model, the tool manages to effectively lower the outsourcing percentage to ten percent and increases the driver-truck ratio to 1.8. The central theme of this paper is to examine the relationship between advertising and WOM. We study the influence of advertising on word-of-mouth within channel and across channels. Preliminary evidence suggests significant relationships both within and cross-channels. For example, both TV and Internet display advertising appear to be significantly related to offline word-of-mouth with TV having a stronger direct effect than Internet, whereas Internet advertising is stronger online than TV. ■ TA04 5 - Mobile Big Data Analytics Xueming Luo, Temple Univ, 1801 Liacouras, Philadelphia, PA, 19076, United States of America, luoxm@temple.edu 04-Room 304, Marriott Panel Discussion: Journal Publication Tips Over 3.6 billion people worldwide are deeply engaged with smartphone devices. This reach potential proffers unprecedented marketing opportunity. As marketers can send ads to smartphone users anywhere they are, marketing discipline now faces tremendous opportunities of coming up with new theory and industry practices for manager and consumer insights. Xueming will present some recent research findings from his Global center for big data in mobile analytics. Sponsor: Junior Faculty Interest Group Sponsored Session Chair: Cameron MacKenzie, Assistant Professor, Iowa State University, 3004 Black Engineering, Ames, IA, 50011, United States of America, camacken@iastate.edu 1 - Panel Discussion: Successful Journal Publication Tips Moderator: Cameron MacKenzie, Assistant Professor, Iowa State University, 3004 Black Engineering, Ames, IA, 50011, United States of America, camacken@iastate.edu, Panelists: Chris Tang, Martin Savelsbergh, Serguei Netessine, Stefanos Zenios, Jay Simon ■ TA06 06-Room 306, Marriott Systemic Risk Sponsor: Financial Services Sponsored Session Panel discussion will include editors and associate editors from Management Science, Operations Research, Decision Analysis, Manufacturing & Service Operations Management, and Transportation Science. Chair: Stathis Tompaidis, Professor, University of Texas at Austin, Office of Financial Research, Austin, TX, 78712, United States of America, Stathis.Tompaidis@mccombs.utexas.edu 1 - Gauging form PF: Data Tolerances in Regulatory Reporting on Hedge Fund Risk Exposures Phillip Monin, Researcher, Office of Financial Research, 717 14th St. NW, Washington, DC, 20005, United States of America, Phillip.Monin@treasury.gov, Mark Flood, Lina Bandyopadhyay ■ TA05 05-Room 305, Marriott Social Media and Networks in Business Cluster: Social Media Analytics Invited Session We examine the precision of Form PF as an instrument for measuring risk exposures in the hedge fund industry. Using a novel simulation methodology, we assess the measurement tolerances of Form PF by examining the distribution of actual portfolio risk exposures that are consistent with a fixed presentation on Form PF. We find that Form PF’s measurement tolerances are sufficiently large to allow private funds with dissimilar actual risk profiles to report similar risks to regulators. Chair: Xiaojing Dong, Associate Professor, Santa Clara University, 500 El Camino Real, Lucas Hall, Marketing, Santa Clara, CA, 95053, United States of America, xdong1@scu.edu 1 - Predicting Social Influence Based on Dynamic Network Structures Mandy Hu, Assistant Professor, The Chinese University of Hong Kong, CUHK Business School, Marketing, Shatin, Hong Kong PRC, mandyhu@baf.cuhk.edu.hk 2 - Systemic Risk: The Dynamics under Central Clearing Agostino Capponi, Columbia, Mudd 313, New York, NY, 10027, United States of America, ac3827@columbia.edu We develop a tractable model for asset value processes of financial institutions trading with one central clearinghouse. Each institution allocates assets between his loan book and his clearinghouse account. We show that a unique equilibrium allocation profile arises when institutions adjust trading positions to hedge risks stemming from their loan books. The stochastic dynamic equilibrium path shows a buildup of systemic risk manifested through the increase of market concentration. This study examines how network structure and dynamics interplay with the effect of social influence to facilitate diffusion. The context we consider is the diffusion of a new smartphone from a major wireless carrier in two medium-sized cities in China. We are able to identify the two most significant network measures related to social influence are diversity of connection and time variation of edge numbers. Our findings provide foundation on the network-based targeting strategy. 2 - Matrix Metrics: Network-based Systemic Risk Scoring Sanjiv Das, William And Janice Terry Professor Of Finance, Santa Clara University, Leavey School of Business, 500 El Camino Real, Santa Clara, CA, 95053, United States of America, srdas@scu.edu 3 - Hidden Illiquidity with Multiple Central Counterparties Kai Yuan, Columbia Business School, 3022 Broadway, 4J, Uris Hall, New York, United States of America, kyuan17@mail.gsb.columbia.edu, Paul Glasserman, Ciamac Moallemi I develop a network-based systemic risk score that depends on individual risk at each financial institution and interconnectedness across institutions. This risk metric is decomposable into risk contributions from each entity, forming a basis for taxing each entity appropriately. Spillover risk determines the scale of externalities that one institution might impose on the system. Splitting up toobig-to-fail banks from the system does not lower systemic risk. Convex margin requirements from CCPs create an incentive for a swaps dealer to split its positions across multiple CCPs, effectively “hiding” potential liquidation costs. To compensate, each CCP needs to set higher margin requirements than it would in isolation. In the case of linear price impact, we show that a necessary and sufficient condition for the existence of an equilibrium is that the two CCPs agree on liquidity costs and a difference in views can lead to a race to the bottom. 3 - Motivation of User-Generated Content in a Social Network Xiaojing Dong, Associate Professor, Santa Clara University, 500 El Camino Real, Lucas Hall, Marketing, Santa Clara, CA, 95053, United States of America, xdong1@scu.edu This study focuses on understanding the motivation of user-generated content in open-source environments and online social networks. In our data, to encourage members to contribute more reviews on the site, the community introduced cash payment to those who offered reviews. We the find the effect of such reward actually depends on the level of social connectedness. Those with fewer connections responded positively to the reward, and those with more connections responded negatively. 259 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 260 TA07 INFORMS Philadelphia – 2015 ■ TA07 2 - “If at First You Don’t Succeed”: Understanding Serial Entrepreneurs on Kickstarter Hallie Cho, INSEAD, 1 Ayer Rajah Avenue, Singapore, Singapore, hallie.cho@insead.edu, David Clough 07-Room 307, Marriott Pricing and Risk Modeling in Financial Engineering, Operations Research From the crowdfunding platform Kickstarter, we have data on 27,399 technology and design projects created by 6960 entrepreneurs—1376 of whom are serial entrepreneurs. We examine characteristics of the projects and the entrepreneurs to understand what distinguishes a serial entrepreneur from a one timer. For 779 of the serial entrepreneurs, their first projects were failures. We investigate how serial entrepreneurs respond to setbacks and how their resource gathering strategy changes over time. Cluster: Risk Management Invited Session Chair: Hongzhong Zhang, Assistant Professor, Columbia University, 1255 Amsterdam Ave, New York, NY, 10027, United States of America, hz2244@columbia.edu 1 - Counterparty Risk in a Heterogenous Random Network Model Stephan Sturm, Worchester Polytechnic Institute, ssturm@wpi.edu, Eric Schaanning 3 - Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts Ethan Mollick, Assistant Professor, U. Penn, 2000 Steinberg HallDietrich Hall, 3620 Locust Walk, Philadelphia, PA, 19004, United States of America, emollick@wharton.upenn.edu, Ramana Nanda We discuss the consequences of the central clearing mandate for OTC derivatives. Analysing the expected total and potential future counterparty exposure in a heterogeneous random graph network allows us to analyse the consequences of central clearing in a realistic model calibrated to actual market data. Drawing on a panel of experts and data from the largest crowdfunding site, we examine funding decisions for proposed theater projects. We find significant agreement between the funding decisions of crowds and experts. Our findings suggest that crowdfunding can play a role in complementing expert decisions by allowing projects the option to receive multiple evaluations and thereby lowering the incidence of false negatives. 2 - On Minimizing Drawdown Risks of Lifetime Investments Bin Li, University of Waterloo, 200 University Avenue West, M3 Building, Waterloo, Canada, b226li@uwaterloo.ca, David Landriault, Dongchen Li, Xinfu Chen 4 - Crowdsourcing Exploration Yiangos Papanastasiou, Haas School of Business, UC Berkeley, Berkeley, CA, 94720, United States of America, yiangos@haas.berkeley.edu, Nicos Savva, Kostas Bimpikis We study a lifetime investment problem to minimize the risk of occurrence of significant drawdowns. We examine two financial market models and closed-form optimal strategies are obtained. Our results show that it is optimal to minimize the portfolio variance when the fund value is at its historic high-water mark. When the fund value drops, the fund manager should increase the proportion invested in the asset with a higher instantaneous rate of return. In an online review platform, information on the quality of alternative service providers is both generated and utilized by the consumer population. Inefficiencies arise from the fact that information is generated as a byproduct of self-interested consumer choices, rather than with the benefit of future consumers in mind. Within a multi-armed bandit framework, we study how such inefficiencies relate to alternative policies of information-disclosure to the platform’s users. 3 - Beating the Omega Clock: An Optimal Stopping Problem with Random Time-horizon Hongzhong Zhang, Assistant Professor, Columbia University, 1255 Amsterdam Ave, New York, NY, 10027, United States of America, hz2244@columbia.edu, Neofytos Rodosthenous We study the optimal stopping of a perpetual call option in a random timehorizon under exponential spectrally negative Levy models. The time-horizon is modeled as the so-called Omega default clock, which is the first time the occupation time of the underlying process below a level exceeds an independent exponential random variable. We show that the shape of the value function varies qualitatively with model parameters. In particular, we show the possibility of two disjoint continuation regions. ■ TA09 09-Room 309, Marriott Using Big Data Analytics for Technology Intelligence: Methods and Cases to Gather Intelligence on Technological Innovations 4 - Impact of Bayesian Learning and Externalities on Strategic Investment Wenxin Xu, University of Illinois, Urbana IL 61801, United States of America, wxu9@illinois.edu Sponsor: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Tugrul Daim, Professor, Portland State University, P.O. Box 751, Portland, OR, 97201, United States of America, ji2td@pdx.edu 1 - Business Partner Recommendation Based on Machine Learning of Customer-Supplier Relationships Yuya Kajikawa, Tokyo Institute of Technology, 3-3-6 Shibaura, Minato-ku, Tokyo, Japan, kajikawa@mot.titech.ac.jp, Naoko Matsuda, Yi Zuo We investigate the interplay between learning effects and externalities in the problem of competitive investments with uncertain returns. We find a region of a war of attrition between the two firms in which the interplay between externalities and learning gives rise to counterintuitive effects on investment strategies and payoffs. Business partnership is vital not only for business development but also information sharing and collaboration for innovation. In this work, we modeled customer-supplier relationships among firms using statistical learning model by support vector machine to support firms to find plausible business partners. The result showed prediction accuracy over 80% in average, but a variance was found between different sizes of firms. We discuss the mechanism determining the relationships. ■ TA08 08-Room 308, Marriott e-Business Models Cluster: Business Model Innovation Invited Session 2 - The Circle of Innovation Fred Phillips, Distinguished Professor, Yuan Ze University, R60401, Building 6, No.135, Yuan-Tung Rd, Taoyuan, Taiwan - ROC, fred.phillips@stonybrook.edu Chair: Simone Marinesi, Wharton, 562 Jon M. Huntsman Hall, 3730 Walnut St, Philadelphia, PA, 19104, United States of America, marinesi@wharton.upenn.edu 1 - Online Grocery Retailing Elena Belavina, University of Chicago Booth School of Business, 5807 S Woodlawn Ave, Chicago, United States of America, elena.belavina@chicagobooth.edu There is a high-level feedback between technological innovation and social change. Innovation brings about new products and services, and new ways of using them. These in turn lead to new ways to interact and organize. The new structures generate new unfilled needs, which are opportunities for still more innovation. This changes how we classify innovations, how we should analyze statistics, and our views of technology assessment, market segmentation, and product development for sustainability. Grocery delivery is a market that many try to conquer. Appropriate pricing is key for success. There is little consensus among different players (at times even within one firm operating in different locations) on what is the best pricing scheme. For example, Amazon Fresh in Seattle is using per order pricing while in San Francisco - subscription fee. We provide recommendation for the preferred pricing scheme based on various characteristics (delivery logistics, demand variability etc.). 3 - Technology Assessment: Case of Robotics for Power Applications Tugrul Daim, Professor, Portland State University, P.O. Box 751, Portland, OR, 97201, United States of America, ji2td@pdx.edu, Judith Estep This paper presents an integration of data analytics methods and expert judgment quantification to evaluate multiple robotics technologies for the power utilities. 260 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 261 INFORMS Philadelphia – 2015 4 - Evaluating Technology Adoption in Emerging Regions: Case of Smart Phone in Saudi Arabia Fahad Aldhaban, Portland State University, P.O. Box 751, Portland, United States of America, aldhaban@gmail.com, Tugrul Daim TA12 2 - Container Relocation Problem with Partial Information Virgile Galle, PhD Candidate, MIT, Cambridge, MA, vgalle@mit.edu, Cynthia Barnhart, Setareh Borjian, Patrick Jaillet, Vahideh Manshadi We introduce two new versions of the container relocation problem. First we suppose that container departure times are only partially known and propose an efficient branching algorithm using sampling and pruning to solve this problem. Moreover, the second variation assumes that none of the departure times are known in advance. In that case, we provide lower bounds to support the intuition that the “lowest-height” policy is optimal in both static and dynamic case This paper reviews the adoption factors of smart phones in emerging regions. Saudi Arabia is studied as a case study. This presentation will cover the qualitative part of the work. This part helped filter factors and finalize the survey instrument 3 - Taxi Assignment: Offline and Data-driven Online Optimization Sebastien Martin, PhD Candidate, MIT, Operations Research Center, MIT, 77 Mass Ave, Bldg E40-130, Cambridge, MA, United States of America, semartin@mit.edu, Dimitris Bertsimas, Patrick Jaillet ■ TA10 10-Room 310, Marriott Contextual Factors Affecting eBusiness Initiatives Sponsor: E-Business Sponsored Session This research focuses on taxi routing and assignment to customers: we optimize the actions and revenues of a taxi fleet. We use MILPs and randomized algorithms to solve to optimality the full-information version of the problem where demand is known beforehand. Then, we extend these methods to make data-driven online decisions. We apply our methods on the Manhattan network using actual 2013 yellow cabs demand data. Chair: Frank MacCrory, Massachusetts Institute of Technology, MIT Initiative on the Digital Economy, 355 Main Street - NE25-768D, Cambridge, MA, 02142, United States of America, maccrory@mit.edu 1 - Social Media Usage Implications for Project Success, Political Preferences, and Leisure Activities Joseph Vithayathil, Assistant Professor, Washington State University, Carson College of Business, Pullman, WA, 99164, United States of America, joseph.vithayathil@wsu.edu, John Kalu Osiri, Majid Dadgar 4 - Online Packing in the Random Time Arrival Model Le Nguyen Hoang, Postdoctoral Associate, MIT, 77 Massachusetts Ave, Cambridge, MA, 02139, United States of America, lenhoang@mit.edu, Dawsen Hwang, Patrick Jaillet Much interest has recently been given to online packing under a uniformly random permutation of request arrivals. We propose a more general and realistic setting, where, instead, requests arrive at random times. In particular, we do not assume the number of requests to be known ahead of time, and we allow for heterogeneity in the probability distributions of the random arrival times. We present different online algorithms and discuss their respective competitive ratios. We use a survey to empirically analyze the effect of social media usage on workplace project success, political preferences, and leisure activities such as shopping and television viewing behavior. This work adds to the emerging literature on the impact of social media. We find weak association of social media usage with project success, political preferences and leisure activities. Results are interpreted using social presence and media richness theories, and implications are discussed. ■ TA12 2 - Content Pricing Strategies under Dual Medium Access Ran Zhang, UC Irvine, CA, ranz2@uci.edu, Shivendu Shivendu 12-Franklin 2, Marriott Pricing information goods on physical and digital medium is a challenging question for content providers. We develop an analytical model where consumers are heterogeneous in both valuation for content and preference for medium. We show that while offering both bundle of mediums and digital medium is optimal under some market conditions, offering digital medium only is optimal under other conditions. The optimal price for digital medium can decrease with marginal cost of physical medium. Convexification-based Algorithms for Solving Quadratic and Polynomial Programs 3 - Incentives for Selective Information Sharing Aditya Saharia, Associate Professor, Gabelli School of Business Fordham University, 113 W. 60th Sreet, New York, NY, 10023, United States of America, saharia@fordham.edu Chair: Jitamitra Desai, Professor, Nanyang Technological University, 50 Nanyang Avenue, Singapore, Singapore, jdesai@ntu.edu.sg 1 - Minimum Triangle Inequalities and Algorithms for 0-1 QCQPs Jitamitra Desai, Professor, Nanyang Technological University, 50 Nanyang Avenue, Singapore, Singapore, jdesai@ntu.edu.sg, Xiaofei Qi, Rupaj Nayak Sponsor: Optimization/Mixed Integer Nonlinear Optimization and Global Optimization Sponsored Session An increased transparency in inter-organizational systems does not make members of a value chain equally better off. Individual members may then try to influence other members’ decisions by introducing strategic ambiguity by not collect demand information or by selectively share information with only some downstream members. We present a new class of minimum triangle inequalities (MINTI) for 0-1 QCQPs. We prove that these inequalities are superior to the traditionally used triangle inequalities, and offer several variations of these new cutting planes. We also present an improved branch-and-bound algorithm that incorporates certain properties from the MINTI cuts, and prove the efficacy of these cuts via our computational results. ■ TA11 2 - Non-negative Polynomial and Moment Conic Optimization Mohammad Mehdi Ranjbar, Rutgers, 100 Rockafeller Rd, Rutgers Business School, Piscataway, NJ, 08854, United States of America, 59ranjbar@gmail.com, Farid Alizadeh 11-Franklin 1, Marriott Online Optimization with Integer Applications Sponsor: Optimization/Integer and Discrete Optimization Sponsored Session Non-negative polynomial cone and its dual, moment cone, are non-symmetric cones and extremely bad scaled. Then common primal-dual method will not be a good algorithm to be used. Recently Nesterov has proposed a new predictorcorrector path-following method. Skajaa-Ye have proposed a Homogeneous interior point method using Nesterov’s predictor-corrector path-following method for some non-symmetric conic problem. We will extend that to non-negative polynomial and moment conic programming. Chair: Virgile Galle, PhD Candidate, MIT, vgalle@mit.edu 1 - Real-time Revenue Management under Partially Learnable Demand Dawsen Hwang, PhD Candidate, MIT, 77 Massachusetts Avenue, 32-D678, Cambridge, MA, 02139, United States of America, dawsen@mit.edu, Le Nguyen Hoang, Vahideh Manshadi, Patrick Jaillet 3 - Robust Sensitivity Analysis of the Optimal Value of Linear Programming Guanglin Xu, PhD Student, University of Iowa, 321 Finkbine Ln Apt. 11, Iowa City, IA, United States of America, guanglinxu@uiowa.edu, Samuel Burer We study a real-time revenue management problem where stochastic information about the future demand is unknown a priori and can only be partially learned. We develop adaptive and non-adaptive booking-limit policies parameterized by predictability of the demand. In the two extreme cases of fully learnable and fully unpredictable demand, we recover the known performance guarantees. Our work bridges the gap between classical adversarial and stochastic demand models, and defines value of learning. We study sensitivity analysis in linear programming problems where general perturbations in the objective coefficients and right-hand sides are considered. This generality leads to non-convex quadratic programs (QPs) that are difficult to solve in general. We investigate copositive formulations and tight semi-definite relaxations of these QPs and validate our approach on examples existing in the literature, as well as our own examples. 261 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 262 TA13 INFORMS Philadelphia – 2015 4 - Higher Rank-Order Semidefinite Cutting Planes for Nonconvex QCQPs Xiaofei Qi, PhD Student, Nanyang Technological University, 50 Nanyang Ave, Singapore, Singapore, xqi001@e.ntu.edu.sg, Jitamitra Desai, Rupaj Nayak 2 - Near Optimal Ambiguity Sets in Distributionally Robust Optimzation Vishal Gupta, Assistant Professor, USC Marshall School of Business, 3670 Trousdale Parkway, Bridge Hall 401 G, Los Angeles, CA, 90089-0809, United States of America, guptavis@usc.edu We introduce a polynomial-time scheme to generate higher rank-order semidefinite cutting planes that serve to tighten convex relaxations of nonconvex quadratically constrained quadratic programs (QCQPs) and significantly improve lower bounds. Suitably defined row-and-column based operations are used to speed up the process of generating these cuts, and computational comparisons across different types of relaxations shows the efficacy of these new cutting plane strategies. We assess the strengths of data-driven ambiguity sets in distributionally robust optimization (DRO) by bounding the relative size of a candidate set to a specific, asymptotically optimal set. We find popular ambiguity sets are much larger than this asymptotically optimal set, suggesting current DRO models are overly conservative. We propose new “near-optimal” sets that are only a constant factor larger than the optimal set and satisfy the usual robustness properties. 3 - A Time Based Choice Model Tauhid Zaman, MIT Sloan School of Management, 50 Memorial Drive, Cambridge, MA, 02139, United States of America, zlisto@mit.edu ■ TA13 13-Franklin 3, Marriott We present a choice model which incorporates the time it takes the user to make a decision. Our model assumes that the further apart two items are in terms of user preference, the faster a decision is made. We conduct a set of online polls and find that this model captures actual human behavior. We also show that using this time based choice model can learn user preferences with high accuracy than standard choice models for a fixed sample size. Optimizing Sharing Service/Economy Under Uncertainty Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session Chair: Siqian Shen, Assistant Professor, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48105, United States of America, siqian@umich.edu 1 - Optimal Location Design of Carsharing Fleet under Uncertain One-way and Round-trip Demands Zhihao Chen, czhihao@umich.edu, Siqian Shen ■ TA15 15-Franklin 5, Marriott Patient Scheduling in Health Care Sponsor: Optimization in Healthcare Sponsored Session We allocate vehicles in a homogeneous carshare fleet to contracted locations, to maximize the expected revenue from random demand for one-way and round trip rentals. We use a spatial-temporal network and optimize both risk-neutral and CVaR-based risk-averse two-stage stochastic programs with high demand satisfaction rates. The two-stage problems are solved via branch-and-cut with mixed integer rounding and we give insights on carsharing location design from data reported by Zipcar in Boston. Chair: Joseph Milner, Associate Professor Of Operations Management, Rotman School of Management, University of Toronto, 105 St.George Street, Toronto, ON, M5S3E6, Canada, Joseph.Milner@Rotman.Utoronto.Ca 1 - Dynamic Patient Scheduling for Multi-Appointment Health Care Programs Adam Diamant, Assistant Professor Of Operations Management, Schulich School of Business, York University, 111 Ian Macdonald Boulevard, Toronto, ON, M3J1P3, Canada, adiamant@schulich.yorku.ca, Fayez Quereshy, Joseph Milner 2 - Online Resource Allocation with Limited Flexibility Xuan Wang, New York University, 44 West 4th Street, Suite 8-154, New York, NY, 10012, United States of America, xwang3@stern.nyu.edu, Jiawei Zhang, Arash Asadpour We consider a general class of online resource allocation problems with limited flexibility, where a type j request can be fulfilled by resource j or resource j+1, and we call this limited flexibility the long chain pattern. The long chain has been studied in process flexibility and has been shown to be very effective in coping with demand uncertainty under offline arrivals. We provide preliminary results that show the effectiveness of the long chain when the arrivals are online. We investigate the scheduling practices of a multidisciplinary, multistage, outpatient health care program with no-shows. We formulate the problem as a Markov Decision Process and use approximate dynamic programming to find policies to schedule patients to appointments. We examine the quality of our solutions via structural results and compare them to a simulation of the clinic. Our results applied to the operation of a bariatric surgery program at a large tertiary hospital in Toronto, Canada. 3 - On-demand Staffing: Incentive Wage Contracts with Guaranteed Fill Rates Zhichao Zheng, Singapore Management University, Lee Kong China School of Business, 50 Stamford Road, Singapore, 178899, Singapore, danielzheng@smu.edu.sg, Tao Lu, Yuanguang Zhong 2 - Flexible Hospital-wide Patient Scheduling Daniel Gartner, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, dgartner@andrew.cmu.edu, Rema Padman We study the on-demand economy and its impact on labor market efficiency. We consider n employers with uncertain and time-varying demands, and a platform operator providing on-demand staffing services. We propose a novel fill ratebased allocation policy enabling the on-demand workforce to be shared efficiently among employers. We propose a form of incentive contracts based on fill rate guarantees, and show that our contracts can induce the system-wise optimality in decentralized systems. We study a patient scheduling problem with admission decisions, clinical pathways, day and overnight hospital resources, ward and surgical team assignment flexibility, and overtime considerations. We model the problem using Mixed-Integer Programming and embed it in a rolling horizon planning to take into account uncertain recovery times of and remaining resource capacity for patients. We analyze the impact of flexibility and uncertainty on several metrics. 3 - Coordinated Scheduling for a Multi-station Healthcare Network Ester Dongyang Wang, PhD Candidate, University of Texas, IROM Dept., Austin, TX, United States of America, wdy@utexas.edu, Douglas Morrice, Kumar Muthuraman ■ TA14 14-Franklin 4, Marriott Data-driven Optimization As the population ages, our healthcare industry must face the challenge of increasing demand for care under constrained budget and resources. Our research focuses on one of the central factors to the success of healthcare reform–outpatient appointment scheduling. We develop a mechanism that coordinates appointment scheduling among multiple services in a healthcare network to improve access of care and reduce patient no-show rate. Our approach has the potential to yield a global optimal solution. Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session Chair: Gah-Yi Vahn, Assistant Professor, London Business School, Sussex Place, Regent’s Park, London, NW1 4SA, United Kingdom, gvahn@london.edu 1 - Data-driven Estimation of (s, S) Policy Gah-Yi Vahn, Assistant Professor, London Business School, Sussex Place, Regent’s Park, London, NW1 4SA, United Kingdom, gvahn@london.edu 4 - Appointment Scheduling and Walk-in Strategies with Unpunctual Patients Mohamad Soltani, University of Alberta, PhD Office, Business Building,, University of Alberta, Edmonton, AB, T6G 2R3, Canada, soltani@ualberta.ca, Michele Samorani I derive a tractable algorithm for computing the optimal (s,S) policy when the decision maker has access to historical demand data. I show that this scheme yields asymptotically optimal (s, S) policy and derive analytical characterisations of confidence intervals, which is useful for operational decision-making. It is commonly believed that clinics that schedule appointments have lower patients’ waiting time and providers’ overtime than clinics that only allow walkins. However, if we consider patient unpunctuality, walk-in-only clinics may achieve a higher performance. In this research, we investigate the conditions under which each strategy is preferable. 262 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 263 INFORMS Philadelphia – 2015 ■ TA16 TA18 petroleum industry. 2 - Embedding Resilience on Logistic and Supply Chain Networks Jose Santivanez, Associate Professor, Universidad del Turabo, P.O. Box 3030, Gurabo, PR, 00778, Puerto Rico, santivanezj@suagm.edu, Emanuel Melachrinoudis 16-Franklin 6, Marriott Disjunctive Conic and Optimization Problems Sponsor: Optimization/Linear and Conic Optimization Sponsored Session This paper develops models for improving resilience to disruptions on critical infrastructures such as logistics and supply chain networks through locational, coverage, and path selection decisions. Network resilience is measured by the ratio of the delivered amount of service over the total requested service when a propagating disruption occurs. Availability of service depends on the capability of the network to establish connectivity between service facilities and customers. Chair: Julio Goez, Postdoctoral Fellow, Ecole Polytechnique Montreal and GERAD, 2900 Boulevard Edouard-Montpetit, Montréal, QC, H3T 1J4, Canada, jgoez1@gmail.com 1 - A Generalized Trust Region Subproblem with Hollows and Non-Intersecting Linear Constraints Boshi Yang, The University of Iowa, 14 MacLean Hall, Iowa City, IA, 52242, United States of America, boshi-yang@uiowa.edu, Samuel Burer, Kurt Anstreicher 3 - Improving Supply Chain Network Resiliency with Preferential Growth Decision Making Ashley Skeete, PhD Fellow, Western New England University, 1215 Wilbraham Road, Springfield, MA, 01119, United States of America, ashley.skeete@wne.edu, Julie Drzymalski We study an extended trust region subproblem (eTRS) in which a nonconvex quadratic function is minimized over a structured nonconvex feasible region: the unit ball with r hollows (or holes) and m linear cuts. Under some nonintersecting assumptions, when r = 0 or when r = 1 and m = 0, it is known that the eTRS has a tight, polynomial-time solvable conic relaxation. We show that the conic relaxation is also tight for general r and m precisely when some nonintersecting assumptions are satisfied. Network resiliency is the ability to maintain operations and connectedness under the loss of some structures or functions. This research develops decision making techniques in the supply chain context to improve resiliency of existing supply chain networks as they grow with time. Consideration is given to factors such as network topology, production requirements, the presence of redundancies and cost. 4 - Hub Location-allocation for Combined Fixed-wireless and Wireline Broadband Access Ramesh Bollapragada, Professor, College of Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA, 94132, United States of America, rameshb@sfsu.edu, Uday Rao, Min Li, Junying Wu 2 - On Disjunctive Conic Cuts: When They Exist, When They Cut? Mohammad Shahabsafa, Lehigh University, 14 Duh Dr, Apt. 221, Bethlehem, PA, 18015, United States of America, mos313@lehigh.edu The development of Disjunctive Conic Cuts (DCCs) for MISOCO problems has recently gained significant interest in the optimization community. Identification of cases when DCCs are not existing, or not useful, saves computational time. In this study, we explore cases where either the DCC methodology does not derive a DCC which is cutting off the feasible region, or a DCC does not exist. Among others, we show that deriving DCCs directly for p-order cone optimization problems seems to be impossible. This paper studies a telecommunications hub location model that includes the classical capacitated facility location problem on a wireline network, as well as a wireless network with technological as well as capacity constraints. There are multiple wireline and wireless hub types, differing in costs and capacities. We present a mathematical model to maximize network profit, build and test a quick greedy heuristic with the optimal, and conduct sensitivity analysis using representative data. 3 - Disjunctive Conic and Cylindrical Cut Management Strategies for Portfolio Optimization Problems Sertalp Cay, Lehigh University, 200 W Packer Ave, Bethlehem, PA, 18015, United States of America, sec312@lehigh.edu, Tamás Terlaky, Julio Goez ■ TA18 Disjunctive conic and cylindrical cuts lead significant positive impact while solving Mixed Integer Second Order Cone Optimization (MISOCO) problems. The decision for adding and removing these cuts should take depth of the cut and structure of the problem into consideration. In this study, we explore strategies to apply these novel cuts to discrete portfolio optimization problems within a Branch-and-Conic-Cut software package. Preliminary results are provided to compare these strategies. 18-Franklin 8, Marriott Scientometric Data Analytics Cluster: Modeling and Methodologies in Big Data Invited Session Chair: Dohyun Kim, Myongji University, Yongin, Korea, Republic of, norman.kim@gmail.com 1 - Ranking Outliers in Patent Citation Network using Attributes and Graph Structure Ali Tosyali, Rutgers, the State University of New Jersey, Dept. of ISE 96 Frelinghuysen Road, CoRE Building, Room 201, Piscataway, NJ, United States of America, alitosyali4778@gmail.com, Byunghoon Kim, Jeongsub Choi, Byoung-yul Coh, Jae-min Lee, Myong K (MK) Jeong, Andrew Rodriguez 4 - Novel Family of Cuts for SDP Relaxations for Some Classes of Combinatorial Problems Elspeth Adams, elspeth.adams@polymtl.ca, Miguel Anjos k-projection polytope constraints (kPPCs) are a family of constraints that tighten SDP relaxations using the inner description of small polytopes, as opposed to the typical facet description. We examine the properties of kPPCs, methods for separating violated kPPCs and their impact on the bounds in a cutting plane framework. Problems satisfying the required projection property, such as the max-cut and stable set problems, will be considered and results will focus on large instances. Being able to rank patents in outlierness is a crucial task for patent analysis. In the past, existing general outlier ranking methods have been applied to patent data. In this work, we propose a new outlier ranking method developed especially for patents in attributed patent citation network. We utilized both graph structure and attributes to rank outlier patents in patent citation network. ■ TA17 17-Franklin 7, Marriott 2 - Scientometric Analysis of Carbon Capture and Storage Research Faezeh Karimi, Dr, University of Sydney, Project Management, Sydney, 2006, Australia, faezeh.karimi@sydney.edu.au, Rajab Khalilpour Network Resilience and Applications Sponsor: Optimization/Network Optimization Sponsored Session This study investigates the evolutionary trends of the international collaborations among the research community of carbon capture and storage (CCS) by looking at the collaboration network of countries publishing on CCS. The study elaborates how both international collaboration network and knowledge structure of the field have notably developed and interlinked over the years especially after 2005 during which almost 94% of the publications appeared. Chair: Konstantin Pavlikov, University of Florida, 1350 N. Poquito Road, Shalimar, FL, 32579, United States of America, kpavlikov@ufl.edu 1 - Resilient and Structurally Controllable Supply Networks under Disruptions Amirhossein Khosrojerdi, The University of Oklahoma, 202 West Boyd Street, Suite 218, Norman, Ok, 73071, United States of America, akhosrojerdi@ou.edu, Farrokh Mistree, Janet K. Allen, Krishnaiyan Thulsiraman 3 - Keyword Hierarchy Detection using Keyword Network Analysis Dohyun Kim, Myongji University, Yongin, Korea, Republic of, norman.kim@gmail.com, We Shim, Oh-jin Kwon, June Young Lee, Sejung Ahn A resilient supply network is one that has the ability to recover quickly from disruptions and ensure customers are minimally affected. Designing the structure of supply networks to be controllable is a way toward resilience. A three-stage method is proposed to design a resilient and controllable supply network under structural disruptions. The method is exercised using an example from the We developed a keyword hierarchy detection algorithm using the keywork network. Using the detection method, the hierarchy of keywords collected from the same semantic field may be built.The keyword hierarchy detection method can be used for a automatic preprocessing step to refine keywords in various topic modeling methods. 263 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 264 TA19 INFORMS Philadelphia – 2015 4 - Integrated Variable Importance Assessment in Multi-stage Manufacturing Processes Gianluca Gazzola, Rutgers Center for Operations Research, 100 Rockafeller Road, Piscataway, NJ, 08854, United States of America, ggazzola@scarletmail.rutgers.edu, Jeongsub Choi, Myong K (MK) Jeong, Byunghoon Kim information, or computational limitations. We recover missing interactions from vast corporate networks using novel biclique clustering techniques to detect the most significant edges, and hence provide new insights into power structures. 2 - Running Your Optimization Model on the Cloud with the IBM CPLEX Studio IDE Frederic Delhoume, Software Engineer, IBM, 9 Rue de Verdun, Gentilly, 94253, France, delhoume@fr.ibm.com We introduce a method for the assessment of variable importance in manufacturing processes characterized by a hierarchy of technical relationships between stage variables. Regression models of direct technical relationships and a novel permutation measure are employed to quantify the local contribution of every variable. Global contributions are finally obtained by integrating these local assessments, based on the overall structure of indirect and direct technical relationships in the process. We will show how to easily run optimization models from the IBM CPLEX Studio IDE. We will also demonstrate how to monitor the cloud service and get local results from the remote optimization service. A REST API way of running models on the cloud will be shown. ■ TA21 ■ TA19 21-Franklin 11, Marriott 19-Franklin 9, Marriott Medical Decision Making in Cancer Care Computational Integer Optimization Sponsor: Health Applications Sponsored Session Sponsor: Computing Society Sponsored Session Chair: Christine Barnett, University of Michigan, 1205 Beal Ave., Ann Arbor, MI, United States of America, clbarnet@umich.edu 1 - Predictive Modeling for Optimal Design of Cancer Detection Protocols Selin Merdan, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, smerdan@umich.edu, Brian Denton Chair: Yan Xu, Director, SAS, 100 SAS Campus Dr., Cary, NC, United States of America, yan.xu@sas.com 1 - Recent Advances in the FICO Xpress MIP Solver Michael Perregaard, Xpress Team, FICO, International Square, Starley Way, Birmingham, B37 7GN, United Kingdom, MichaelPerregaard@fico.com Diagnosis of chronic diseases often involves expensive and invasive tests and procedures. Predictive models can play an important role in determining the optimal diagnostic protocol based on individual patient risk factors. We discuss an approach for developing predictive models using clinical observational data that suffers from common sources of bias such as low disease prevalence and missing data. We illustrate the use of these models for optimization of prostate cancer diagnostic protocols. We will present some of the recent MIP advances in the FICO Xpress solver, with an emphasis on how it is able to exploit the ever increasing core counts of modern CPUs. 2 - The SAS MILP Solver: Current Status and Future Developments Philipp Christophel, SAS Institute Inc., 100 SAS Campus Dr., Cary, NC, 27607, United States of America, Philipp.Christophel@sas.com, Menal Guzelsoy, Imre Polik, Amar Narisetty 2 - Model-based Calibration for Natural History Modeling Jing Voon Chen, University of Southern California, Epstein Dept of Indus & Sys Eng, Los Angeles, CA, United States of America, jingvooc@usc.edu, Julie Higle We give an overview of the current status of the SAS mixed integer linear programming (MILP) solver that is part of the SAS/OR product. The focus will be on describing recent implementation efforts for the MILP presolver as well as future development directions. A natural history (NH) model often requires calibration of unobservable model parameters to fit observed data. Uncertainty in the data and in the calibrated parameters impacts confidence in the optimal decision. We propose a method for model-based calibration that is resilient to these uncertainties, especially for comparative analyses of disease screening or treatment strategies. Illustrative examples and sensitivity analyses will be discussed. 3 - Performance Improvements and New Features in the Gurobi Optimizer Chris Maes, Senior Developer, Gurobi Optimization, Inc., 125 Beacon St, Apt. #4, Boston, MA, 02116, United States of America, maes@gurobi.com 3 - Assessment of Individualized Human Papillomavirus (HPV) Vaccination Strategies Fan Wang, University of Arkansas, 4207 Bell Engineering Center, Fayetteville, AR, United States of America, fxw005@email.uark.edu, Shengfan Zhang This talk will cover the latest developments in the Gurobi Optimizer. We’ll discuss the new Gurobi Cloud, which makes it easy to launch one or more Gurobi machines when you need them. We’ll also talk about our upcoming release, which includes significant performance enhancements and several new features. The human papillomavirus (HPV) is the most common sexually transmitted virus in the U.S. To prevent multiple cancers attributable to the HPV, HPV vaccine is recommended for preteens and teens who have not been exposed to HPV. We develop a simulation model for the optimal design of personalized HPV vaccination program, which incorporates multiple social-behavioral and demographic risk factors. The efficacy of the HPV vaccination program is evaluated in terms of the HPV-related health outcomes. 4 - CPLEX Keeps Getting Better Andrea Tramontani, CPLEX Optimization, IBM Italy, Via Martin Luther King 38/2, Bologna, Italy, andrea.tramontani@it.ibm.com We present some of the new features and algorithmic techniques that have been recently added to IBM ILOG CPLEX Optimizer, and we give detailed benchmark results that demonstrate the performance improvements achieved in latest CPLEX versions. 4 - Tailoring CRC Screening Strategy for Different Age- and Gender-specific Population Subgroups Carolina Vivas, Purdue University, West Lafayette, IN 47906, United States of America, cvivas@purdue.edu, Nan Kong, Robert Klein, Thomas Imperiale ■ TA20 20-Franklin 10, Marriott Standard guidelines for colorectal cancer (CRC) strategies do not consider different age- and gender-specific subgroups for tailored screening recommendations. Recent evidence suggests that men tend to face a higher risk of developing advance adenomas earlier than women. We apply Design of Experiments techniques to quantify the risk differences on CRC disease progression. Model based cost-effectiveness analyses of various screening strategies are conducted for different population subgroups. Cloud Services and Applications Cluster: Cloud Computing Invited Session Chair: Grace Lin, Data Analytic Technology and Applications (DATA), Data Analytic Technology and Applications (DATA), Taipei, Taiwan ROC, gracelin@iii.org.tw 1 - Revealing Power Structures through Novel Biclustering Approaches Sabine Baumann, Professor Dr., Jade University, College of Mgmt, Info., Tech., Friedrich-Paffrath-Str. 101, Wilhelmshaven, 22880, Germany, sabine.baumann@jade-hs.de, Oliver Eulenstein, Christoph Wunck Cloud and big data provide unprecedented access to massive interaction networks of people and organizations. However, exploring such rich data environments encounters equally extensive challenges: unreliable, incomplete or distorted 264 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 265 INFORMS Philadelphia – 2015 ■ TA22 TA24 constructed many-servers asymptotic regime, when all the servers use the Processor Sharing scheduling rule. 22-Franklin 12, Marriott 4 - Capacity of Information Processing Systems Kuang Xu, Stanford University, United States of America, kuangxu@stanford.edu, Laurent Massoulie Two-Sided Matching Markets Sponsor: Applied Probability Sponsored Session We study an information processing system where jobs are to be inspected by a set of experts. Inspections produce noisy results depending on the jobs’ hidden labels and the expert types, and an inspection occupies an expert for one time unit. The manager’s objective is to assign inspections so as to uncover the jobs’ hidden labels, using a minimum number of experts. Our main result is an asymptotically optimal inspection policy as the probability of error tends to zero. Chair: Peng Shi, MIT Operations Research Center, 1 Amherst Street, E40-149, Cambridge, MA, 02139, United States of America, pengshi@mit.edu Co-Chair: Yash Kanoria, Assistant Professor, Columbia University, New York, United States of America, ykanoria@columbia.edu ■ TA24 Co-Chair: Itai Ashlagi, MIT, 100 Main St, Cambridge, MA, 02139, United States of America, iashlagi@mit.edu 1 - On the Efficiency of Stable Matchings in Large Markets Sangmok Lee, Univ of Pennsylvania, 3718 Locust Walk, Philadelphia, PA, United States of America, sangmok@sas.upenn.edu, Leeat Yariv 24-Room 401, Marriott Intelligent Heuristics and Systems Sponsor: Artificial Intelligence Sponsored Session We study the wedge between stability and efficiency in large one-to-one matching markets. We show stable matchings are efficient asymptotically for a large class of preferences. In these environments, stability remains an appealing objective even on efficiency grounds, and monetary transfers are not necessary for efficiency purposes. Nonetheless, for severely imbalanced markets, when preferences entail sufficient idiosyncrasies, stable outcomes may be inefficient even asymptotically. Chair: Sam Thangiah, Professor/director, Slippery Rock University, Artificial Intelligence and Robotics Lab, 250 ATS, Slippery Rock, PA, 16057, United States of America, sam.thangiah@sru.edu 1 - A New Mathematical Model for Pattern Recognition in the Context of Feed Forward Neural Networks Sam Findler, Slippery Rock University, 510 Campus Side Cir, Slippery Rock, PA, 16057, United States of America, srf5132@gmail.com 2 - Short Lists in Centralized Clearinghouses Nick Arnosti, Stanford University, Stanford, CA, United States of America, narnosti@stanford.edu This paper sets out a new mathematical model for pattern recognition—in the form of what I call Pattern Recognition Circuits (PRCs) and Pattern Recognition Automata (PRAs). These new forms are given formal definitions and some preliminary theorems are proven. Next, the model is applied to feed forward neural networks, providing experimental grounding for the theory. Finally, the place of this new mathematical model in the context of general computational theory is discussed. In the presence of frictions, participants in centralized clearinghouses generally fail to list all acceptable match partners. As a consequence, mutually acceptable pairs are left unmatched. The number of unmatched agents (and the happiness of matched agents) depends crucially on the structure of correlations in participants’ preferences. This work identifies a fundamental tradeoff between match quality and quantity, and uses this to offer guidance for the design of school choice mechanisms. 2 - Automatic Construction of Relational Features with Dataconda Michele Samorani, Assistant Professor, University of Alberta, 3-20F Business Building, University of Alberta, Edmonton, AB, T6G 2R6, Canada, samorani@ualberta.ca 3 - How Much Choice is There in Two-sided Matching Markets? Itai Ashlagi, MIT, 100 Main St, Cambridge, MA, 02139, United States of America, iashlagi@mit.edu We study the structure of two-sided random matching markets with tiers. Our results provide insights on the amount of choice agents have in the core. Traditional data mining and statistical techniques require a single table as input; by contrast, I tackle the problem of findings patterns in a set of related tables (Customers, Purchases, etc). This is made possible by Dataconda, a software freely available to academics which automatically generates a large number of features using information from all tables. In this talk, I will illustrate the benefits of this approach through an example in retailing. ■ TA23 23-Franklin 13, Marriott Sponsor: Applied Probability Sponsored Session 3 - Massively Parallel GPU Accelerated Genetic Algorithm for Optimal Task Mapping in HPC Applications Ramanan Sankaran, Computational Scientist, Oak Ridge National Laboratory, P.O. Box 2008 MS 6008, Oak Ridge, TN, 37831, United States of America, sankaranr@ornl.gov Chair: Itai Gurvich, Professor, Kellogg School of Management, Northwestern, 2001 Sheridan Rd., Evanston, IL, 60201, United States of America, i-gurvich@kellogg.northwestern.edu 1 - Approximations to Non-stationary Diffusion Processes Harsha Honnappa, Perdue University, West Lafayette, IN, United States of America, honnappa@purdue.edu, Peter Glynn Parallel applications on high performance computing (HPC) systems require network and topology aware task placement to ensure performance and scalability. We present a genetic algorithm for the quadratic assignment problem (QAP) that utilizes thousands of GPU accelerated compute nodes allocated for the application to compute an optimal task mapping in a few seconds. We show its convergence characteristics and impact on real life physics simulations on Titan, the most capable HPC system in the US. Non-stationary diffusion processes emerge as limits to time inhomogeneous queueing processes in appropriately defined ‘high intensity’ regimes. In general, however, the transition densities of non-stationary diffusion processes are not known in closed form. Thus, in this talk, we present analytical approximations to expectations of these diffusion processes. This is joint work with Peter Glynn. 4 - A Nao Humanoid Robot System for Interacting with Autistic Children Sam Thangiah, Professor/director, Slippery Rock University, Artificial Intelligence and Robotics Lab, 250 ATS, Slippery Rock, PA, 16057, United States of America, sam.thangiah@sru.edu, Daniel Martin, Michael Parnes, Mike Monfore, Stephen Fulton, Zachary Kearney, Brian Atwell, Justin Cather, Andrew Rindt, Sam Findler Asymptotic Optimality in Processing Networks 2 - On the Control of Fork-join Networks Erhun Ozkan, University of Southern California, Marshall School of Business, Los Angeles, CA, 90089, United States of America, eozkan@usc.edu, Amy Ward The NAO humanoid robot is a two feet tall robot with two hands and two feet with 25 degrees of freedom, cameras, microphones, sonar, infra-red and tactile and pressure sensors. It has various communication devices and an Intel ATOM processor. We describe a system implemented using the NAO robot to interact with autistic children. The system is designed to interact with autistic children in skill levels ranging from social to communication. We study a prototypical fork-join network with two job classes and a shared server that processes both job types. We show that a cmu-type static priority policy is asymptotically optimal when the shared server is in some sense slow at processing the more expensive jobs. Otherwise, a state-dependent slow departure pacing control, under which the shared server sometimes gives priority to the less expensive jobs, is asymptotically optimal. 3 - Insensitivity and Optimality of Load Balancing with Processor Sharing Servers Varun Gupta, Varun.Gupta@chicagobooth.edu, Neil Walton We present some recent results and ongoing work on near-optimality and insensitivity properties of shortest queue load balancing under a carefully 265 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 266 TA25 INFORMS Philadelphia – 2015 ■ TA25 2 - Dynamic Supply Risk Management with Multisourcing, Discretionary Selling, and Signal-based Forecast Ting Luo, University of Texas at Dallas, 800 W Campbell Rd, Richardson, TX, 75080, United States of America, ting.luo@utdallas.edu, Long Gao, Nan Yang, Renyu Zhang 25-Room 402, Marriott Online Information Intermediaries Sponsor: Information Systems Sponsored Session We study a firm’s procurement and selling decisions in a multiclass demand and multisupplier inventory system. The optimal procurement is driven by multisourcing and intertemporal substitution and optimal selling is driven by customer segmentation and intertemporal rationing; they are synchronized with dynamic forecast for adaptive and resilient risk mitigation. We examine the critical role of advance supply signals and understand when and how to use them. Chair: Animesh Animesh, Associate Professor, McGill University, 1001 Rue Sherbrooke Ouest, Montreal, QC, h3a1g5, Canada, animesh.animesh@mcgill.ca 1 - First-mover Advantage in Online Review Platform Qianran Jin, McGill University, 1001 Sherbrooke Street West, Montreal, Canada, qianran.jin@mail.mcgill.ca, Animesh Animesh, Alain Pinsonneault 3 - Optimal Procurement Design for a National Brand Supplier in the Presence of Store Brand Xinyan Cao, PhD Student, University of Wisconsin - Milwaukee, 3202 N Maryland Avenue, Milwaukee, WI, 53202, United States of America, xinyan@uwm.edu, Xiang Fang While first-mover advantage has been widely studied at firm-level, our research focuses on individual-level first-mover advantage in online review platform. We study whether early reviews receive higher proportion of helpful votes than later reviews. Our preliminary results show that early reviews are perceived to be more helpful than later reviews. The first-mover advantage is greater for high frequency reviewer than low frequency reviewer. We consider a supply chain consisting of a national brand supplier and a retailer which intends to develop its own store brand. We develop a game-theoretic framework to analyze the strategic interaction between the two players in the presence of asymmetric information. 4 - Duopolistic Procurement Contracts with Horizontal Information Asymmetry Hongyan Xu, Professor, Chongqing University, School of Econ. and Bus. Administration, Chongqing, China, xuhongyan@cqu.edu.cn, Yu Tang, He Huang 2 - What Makes Geeks Tick? A Study of Stack Overflow Careers Lei Xu, McGill University, 855 Sherbrooke Street West, Montreal, Canada, lei.xu2@mail.mcgill.ca, Tingting Nian, Luis Cabral The success of a platform depends crucially on a thorough understanding of motivations behind user participation. The identification has always been a challenging task. We use a revealed preference approach to show that career concerns play an important role in user contributions to Stack Overflow, the largest online programming community. We show that career concerns explain 16% drop in answers activity after a job change. Robustness tests are conducted to tease out alternative explanations. We formulate a Cournot competition model of two chains where suppliers possess private information of reliability and manufacturers may or may not share cost information with the opponent. This paper under various scenarios aims to examine the contract design and the interplay of horizontal information asymmetry and vertical information asymmetry. 3 - The Dynamics of Online Referral Channels and E-commerce Website Performance Wenjing Duan, Associate Professor, The George Washington University, 2201 G Street, NW, Washington, DC, 20052, United States of America, wduan@gwu.edu, Jie Zhang ■ TA27 27-Room 404, Marriott Application-motivated Theories and Methods for Multiobjective Optimization This study investigates the dynamic relationship between three referral channels —- search engine, social medial, and third-party advertising —- and e-commerce website performance. Our results derived from vector autoregressive models suggest a significantly differential predictive relationship between referrals from the three channels and sales performance measures. Sponsor: Multiple Criteria Decision Making Sponsored Session 4 - The Interactions Between Herding and Social Media Word-ofMouth: Evidence from Groupon Xitong Li, Dr., HEC Paris, 1 Rue de la Liberation, Batiment V, 2eme etage, Bureau 207, Jouy-en-Josas,, 78351, France, lix@hec.fr, Lynn Wu Chair: Margaret Wiecek, Department of Mathematical Sciences, Clemson University, Clemson, SC, 29634, United States of America, wmalgor@clemson.edu 1 - Preference Preservation in Inverse Multi-objective Convex Optimization Taewoo Lee, University of Toronto, 5 King’s College Road, Toronto, Canada, taewoo.lee@mail.utoronto.ca, Timothy Chan This study aims to test if there is any complementary interaction between herding and social media WOM. Using a panel data set from Groupon.com, we show they reinforce each other in driving product sales. To explore the underlying mechanisms behind the complementarities, we find the herding effect is more salient for experience goods than for search goods, but the effect of Facebookmediated WOM does not significantly differ between the two product categories. We present a new inverse optimization model for convex multi-objective optimization that accommodates any input solution and determines a nonzero weight vector that preserves the original preference of the decision maker who generated the solution. We demonstrate how a linear approximation to the model and a successive linear programming algorithm can trade-off between preference preservation and computational efficiency, using data from prostate cancer radiation therapy. ■ TA26 2 - Biobjective Robust Optimization Problem over the Efficient Set to Aid Decision Making Daniel Jornada, Texas A&M University, 1700 Research Pkwy, 280B Schlumberger Bldg, College Station, TX, 77843, United States of America, djornada@tamu.edu, Jorge Leon 26-Room 403, Marriott Optimal Sourcing, Procurement Design, and Eco-label System in Supply Chain Management Cluster: Operations/Marketing Interface Invited Session We present a biobjective robust optimization formulation for identifying robust solutions from a given Pareto set arising from a multiobjective program (MOP). The objective functions consider both solution and model robustness when decision values are subjected to uncertainty at the time of implementation. The solution approach is based on facial decomposition. We illustrate the applicability of the methodology to aid decision making in the area of energy planning. Chair: Xiang Fang, Associate Professor, University of WisconsinMilwaukee, 3202 N Maryland Avenue, Milwaukee, WI, 53211, United States of America, fangx@uwm.edu Co-Chair: He Huang, Professor, Chongqing University, School of Economics and Business Admin., Chongqing, China, huanghe@cqu.edu.cn 1 - Eco-label System Impact on Market Share and Profit Yu Xia, Associate Professor, Northeastern University, 214 Hayden Hall, 360 Huntington Ave, Boston, MA, 02115, United States of America, Y.Xia@neu.edu, Xu Yang, Shilei Yang 3 - Spatial Data for Multiobjective Shortest Path Analyses: Small Decisions with Large Consequences F. Antonio Medrano, Post Doctoral Researcher, University of California at Santa Barbara, Santa Barbara, CA, 93106, United States of America, medrano@geog.ucsb.edu, Richard Church Multiobjective shortest path analysis is often used for developing alternatives in the engineering design of new infrastructure over terrain. While such analysis may appear to be non-subjective, the decisions made in assigning costs from features and in the connectivity of the raster network will have major impacts on the number of solutions, their spatial configuration, and their objective values. We discuss these factors and decisions when using GIS data, and their impacts on the solution set. This research works on the design of the eco-label and its impact on market share and profit for the company that adopts the eco-label system. To design an ecolabel system, we need to determine number of levels of labels to structure and the index standard of each level. The gaps between levels should be significant enough to promote effort in producing greener product. In addition, reaching a higher level will bring additional business benefit such as profit for the engaged manufacturers. 266 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 267 INFORMS Philadelphia – 2015 TA30 4 - Distributed Computation of Pareto Sets Margaret Wiecek, Department of Mathematical Sciences, Clemson University, Clemson, SC, 29634, United States of America, wmalgor@clemson.edu, Brian Dandurand ■ TA29 The needs of multidisciplinary engineering design have motivated the development of a distributed solution approach to computing Pareto solutions to nonconvex decomposable multiobjective optimization problems. Existing results on augmented Lagrangian coordination techniques and the block coordinate descent method are extended into the multiobjective setting. These convergence analyses lead to a MultiObjective Decomposition Algorithm (MODA) that is applied to packaging in automotive design. Sponsor: Analytics Sponsored Session ■ TA28 The term analytics emerged, and went viral, in November 2005. Since then, there have been many different, and often contradictory, definitions proposed for analytics. Questions such as whether or not analytics is a discipline, and what type of relationship it has to disciplines such as statistics, computer science and operations research, have been unanswered. In this talk, a framework will be presented that explains the emergence of analytics, and logically relates it to other disciplines. 29-Room 406, Marriott Applications of Analytics I Chair: Tarun Mohan Lal, Mayo Clinic, mohanlal.tarun@mayo.edu 1 - Analytics: A Conceptual Framework Robert Rose, President, Optimal Decisions LLC, 4 Kirby Lane, Franklin Park, NJ, 08823, United States of America, optimaldecisions@mac.com 28-Room 405, Marriott Auctions for Ad Space Cluster: Auctions Invited Session 2 - Spreadsheet Software for Linear Regression Analysis Robert Nau, Professor, Duke University, Fuqua School of Business, Durham, NC, 27708, United States of America, robert.nau@duke.edu Chair: Ian Kash, Microsoft Research, 21 Station Road, Cambridge, United Kingdom, iankash@microsoft.com 1 - General Truthfulness Characterizations via Convex Analysis Rafael Frongillo, Postdoctoral Fellow, Harvard University, 29 Oxford Street, Cambridge, MA, United States of America, raf@cs.berkeley.edu, Ian Kash Spreadsheet add-ins for statistical analysis vary widely in terms of their user interfaces, the detail and design of their output, and support for best practices of analysis. This talk will give a brief overview of some of the market-leading products and compare their linear regression features with a free add-in, RegressIt (http://regressit.com), which was originally designed for teaching an advanced elective on forecasting at Duke University and is now publicly available and widely used. We present a model of truthful elicitation which generalizes and extends mechanisms, scoring rules, and related settings. Our main result is a generalization of previous characterizations, including a new one for scoring rules on non-convex sets of distributions. We generalize this model to eliciting some property of the agent’s private information, and provide the first general result for this setting. We also show how this yields a new proof of a result in mechanism design due to Saks and Yu. 3 - Strategic Research: Analytics Excellence Charity Maynard, Senior Health System Engineer, Mayo Clinic, 200 First Street SW, Rochester, MN, 55905, United States of America, Maynard.Charity@mayo.edu 2 - Inefficiency and Low Revenue in GSP Auctions Indranil Chakraborty, indro@nus.edu.sg Mayo Clinic has a long rich legacy of integrating analytics, operations research and industrial engineering in clinical care, research and education for achieving excellence. This presentation will highlight the legacy, sophisticated infrastructure, novel application and dissemination of learning. Key success factors for leveraging analytics and engineering to address the formidable challenges in health care today and tomorrow will be discussed. In symmetric-Nash equilibrium GSP auction is efficient and generates more than VCG revenue. The revenue ranking may fail under Nash conditions but not when the maximum GSP revenue is considered. We let bidders to have values from conversions instead of clicks, and assume recency effect on conversion to show that in a broad range of situations the GSP auction is inefficient. When efficient equilibria exist the maximum efficient equilibrium revenue in many situations is lower than the VCG revenue. 4 - Analytics to Support Innovation in Outpatient Care Delivery Processes Tarun Mohan Lal, Mayo Clinic, mohanlal.tarun@mayo.edu 3 - Optimising Trade-offs Among Stakeholders in Ad Auctions David Kurokawa, PhD Student, Carnegie Mellon University, Computer Science Department, 5000 Forbes Ave, Pittsburgh, PA, 15213, United States of America, dkurokaw@cs.cmu.edu, Yoram Bachrach, Sofia Ceppi, Ian Kash, Peter Key With the growing trend and concern surrounding health care workforce shortages, there is an increasing call for the redesign of office practices to reduce inefficiency and improve capacity through better use of existing office staff. In this presentation, we will discuss some innovative models of care delivery such as increase pre-visit work, non-face face visits being implemented at Mayo Clinic that has potential for improved operational performance and staff satisfaction. We examine trade-offs among stakeholders in ad auctions. Our metrics are the revenue for the auctioneer, number of clicks for users, and welfare for advertisers. We show how to optimize linear combinations of these utilities via a GSP auction with a per-click reserve price. We then examine constrained optimization of these utilities. Finally, we examine a richer setting that allow using the screen real estate in various ways. ■ TA30 4 - Mechanism Design for Mixed Ads Ian Kash, Microsoft Research, 21 Station Road, Cambridge, United Kingdom, iankash@microsoft.com, Sofia Ceppi, Reza Khani, Yoram Bachrach, Peter Key 30-Room 407, Marriott The GSP auction works when ads are simple, but does not generalize to richer settings. Truthful mechanisms, such as VCG do. However, a straight switch from GSP to VCG incurs significant revenue loss. We introduce a transitional mechanism which mitigates this revenue loss. The mechanism is equivalent to GSP when nobody has updated their bid and is equivalent to VCG when everybody has updated. Our mechanism is based on a technique for making payment functions into a truthful mechanism. Chair: Stephen Hill Sports and Entertainment Contributed Session Assistant Professor, UNC Wilmington, 601 South College Road, Wilmington, NC, 28403-5611, United States of America, hills@uncw.edu 1 - Does the Number of Days between Professional Sports Games Really Matter? Keith Willoughby, University of Saskatchewan, 25 Campus Drive, Saskatoon, SK, S7N 5A7, Canada, willoughby@edwards.usask.ca, Trevor Hardy In the sport of football, teams typically play at most one game during a week. Leagues may insert “bye weeks” into the schedule for each team, thereby permitting rest and recuperation for players. Teams may feel unfairly treated if they have more (or less) rest than their opponents. We explored over ten years of regular season results from the Canadian Football League to determine if the number of days off experienced by a team between games impacts team performance. 267 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 268 TA31 INFORMS Philadelphia – 2015 2 - Optimization of Resource use in Massively Multiplayer Online Games Betty Love, University of Nebraska at Omaha, UNO Mathematics Dept., 60th & Dodge Sts., Omaha, NE, 68182, United States of America, blove@unomaha.edu, Andrew Cockerill 2 - Data Mining Corrections Testing John Guerard, Director of Quantitative Research, McKinley Capital Management, LLC, 3301 C Street, Suite 500, Anchorage, AK, 99503, United States of America, jguerard@mckinleycapital.com, Harry Markowitz, Ganlin Xu With over 400 million players worldwide, massively multiplayer online games (MMOs) continue to be a popular source of online recreation. MMOs frequently involve resource management and virtual economies. This project demonstrates the introduction of optimization strategies in the MMO game World of Warcraft. A simulated annealing algorithm was implemented in a Lua script which runs in the game’s user interface and determines how to use the player’s current resources to maximize virtual profit. Data mining corrections (DMC) tests of Global, Russell 3000, Non-U.S. stocks, Emerging Markets, Japan-only, and China-only during the 2000-2014 period for 21 individual financial variables and two composite (robust, PCA-based) regression models. We find that earnings forecasting models and regression-based models emphasizing forecasted earnings acceleration and price momentum models dominate the DMC tests which allow us to statistically dismiss Data Mining as a potential source of modeling bias. 3 - A Gravity Model for Tourist Forecasting at FIFA Soccer World Cups Ghaith Rabadi, Associate Professor, Old Dominion University, 2102 Eng Systems Build, Dep. of Eng.Mngt. and Systems Eng., Norfolk, VA, United States of America, grabadi@odu.edu, Mohammed Al-salem, Ahmed Ghoniem 3 - Applications of Machine Learning over Alpha Signals to Improve Stock Selection and Boost Returns Abhishek Saxena, Quantitative Research Analyst, McKinley Capital Management, LLC, Suite 500, 3301 C Street, Anchorage, AK, 99503, United States of America, asaxena@mckinleycapital.com, Sundaram Chettiappan FIFA Soccer World Cups are sport mega-events that enjoy tremendous popularity worldwide. This paper analyzes historical bilateral tourist flows over the last two decades to forecast the number of inbound tourists into future World Cup host countries. Hosting sport mega-events will be considered as one of the input factors to measure their impact on the number of tourists forecasted. The paper explores the possibility of enhancing an alpha model through various machine learning techniques. We show that these techniques can have statistically significant additions to both raw returns and simulated returns in various equity universes. These excess returns are mostly attributed to improved stock selection as the risk profile doesn’t change significantly in terms of both direct risk measurements (standard deviation based risk models) and exposures to various fundamental factors. 4 - Optimal Hiking: Bi-modal Variation of the Traveling Salesperson Problem Roger Grinde, Associate Professor, University of New Hampshire, Paul College of Business & Economics, 10 Garrison Avenue, Durham, NH, 03824, United States of America, roger.grinde@unh.edu 4 - The Rise of the Machines: Machine Learning in Stock Selection Rochester Cahan, rcahan@empirical-research.com Models that attempt to forecast the cross-section of future stock returns are often structured as linear multifactor models. In this research we study the efficacy of non-linear modeling techniques in stock selection strategies. We use a range of factors known to predict stock returns as raw ingredients and investigate whether various non-linear and machine learning algorithms can combine those ingredients into predictive alpha signals, using only information known ex ante. We benchmark the predictive power of the non-linear models against traditional linear regression models constructed using the same data and estimation windows. The problem addressed is motivated by a mountaneering problem where there is a network a peaks (destinations) connected by trails and a network of parking areas connected by roads. Various objectives are possible; generally one wishes to construct a series of hikes that together visit all the destinations. A formulation and solution approach is presented. 5 - Analysis of Potential Solutions to Competitive Imbalance in the NBA Stephen Hill, Assistant Professor, UNC Wilmington, 601 South College Road, Wilmington, NC, 28403-5611, United States of America, hills@uncw.edu ■ TA32 32-Room 409, Marriott The National Basketball Association (NBA) is in the midst of an extended period of competitive imbalance with teams in the Western Conference widely viewed as being stronger than those in the Eastern Conference. In this work, we evaluate a set of possible changes to the structure of the NBA. Each of these changes is analyzed via Monte Carlo simulation with the impacts on competitive balance and playoff participation described. Principles in Applied Probability Sponsor: Applied Probability Sponsored Session Chair: Josh Reed, Associate Professor, NYU, 44 W. 4th St., New York, NY, 10012, United States of America, jreed@stern.nyu.edu 1 - Relating Busy Period Duration and the Single Big Jump Principle in Heavy Traffic Bart Kamphorst, PhD Student, CWI, Science Park 123, Amsterdam, 1098 XG, Netherlands, B.Kamphorst@cwi.nl, Bert Zwart ■ TA31 31-Room 408, Marriott Financial Applications of Data Mining and Machine Learning Techniques Queueing literature shows many results for the M/G/1 queue with a fixed server utilization. However, in practice the server utilization may be increasing due to a growing number of jobs per time unit. This causes a significant increase in waiting times and the busy period duration. I will present asymptotic relations for the tail probabilities of the former characteristics. Moreover, I will illustrate a typical long busy period and discuss its relation with the Principle of a Single Big Jump. Sponsor: Data Mining Sponsored Session Chair: John Guerard, Director Of Quantitative Research, McKinley Capital Management, LLC, 3301 C Street, Suite 500, Anchorage, AK, 99503, United States of America, jguerard@mckinleycapital.com 1 - Optimal Global Efficient Portfolio with Emerging Markets using Earning Forecasts Shijie Deng, Georgia Inst of Tech, 755 Ferst Dr, Atlanta, GA, United States of America, sd111@gatech.edu 2 - Capacity Allocation in a Transient Queue Britt Mathijsen, PhD Student, Eindhoven University of Technology, P.O. Box 513, 5600 MB, Eindhoven, Netherlands, b.w.j.mathijsen@tue.nl, Bert Zwart We consider an optimal capacity allocation problem of a two-period queueing model, being in steady-state in the first time interval, but changing parameters at the instance of the new period. The error in the objective function made by disregarding the transient phase before reaching stationarity in this second interval is quantified and approximated. Furthermore, we analyze the consequence of staffing the system according to its steady-state behavior and propose a corrected staffing rule. We apply a multi-factor stock selection model which includes earning forecast to analyze the performance of the optimal global portfolio which includes the emerging markets. Under the Markowitz mean-variance framework, applied optimization techniques are employed to address the practical issues of risktolerance, turn-over, and tracking-error. The impacts of these practical constraints on the portfolio performance are analyzed through extensive numerical experiments. 3 - Analysis of Cascading Failures Fiona Sloothaak, PhD Student, Eindhoven University of Technology, P.O. Box 513, 5600 MB, Eindhoven, Netherlands, f.sloothaak@tue.nl, Bert Zwart Inspired by analyzing the reliability of energy networks, particularly the occurrence of large blackouts, we consider a stylized model of cascading failures. By using connections with extreme value theory and Brownian bridge approximations, we establish that the number of failed nodes follow a power law. Time permitting, we also discuss connections with similar models and questions from material science. 268 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 269 INFORMS Philadelphia – 2015 4 - On a Class of Reflected AR(1) Processes Josh Reed, Associate Professor, NYU, 44 W. 4th St., New York, NY, 10012, United States of America, jreed@stern.nyu.edu, Michel Mandjes, Onno Boxma ■ TA34 We study the the recursion Z(n+1) = max(aZ(n) + X(n),0) when X(n) is i.i.d. with distribution the same as the difference of a positive random variable and an independent, exponential random variable. We find the transform of Z(n) and, when |a|<1, we perform a stationary analysis. In heavy-traffic, we show that the process converges to a reflected Ornstein-Uhlenbeck process and the steady-state distribution converges to the distribution of a normal random variable conditioned to be positive. Sponsor: Health Applications Sponsored Session TA35 34-Room 411, Marriott Operations in Emergency Medicine Chair: Yu Wang, PhD Student, Indiana University, yw39@indiana.edu Co-Chair: Alex Mills, Assistant Professor, Indiana University, 1309 E. 10th Street, Bloomington, IN, 47405, United States of America, millsaf@indiana.edu 1 - Coordinated Response of Health Care Networks in Mass Casualty Incidents Mercedeh Tariverdi, PhD Student, University of Maryland, mercedeh@umd.edu, Elise Miller-Hooks, Thomas Kirsch, Scott Levin ■ TA33 33-Room 410, Marriott Medical Decision Making in Chronic Disease Screening and Treatment A hybrid analytical-simulation and system-based approach is presented for assessing the benefits of coordinated response of a health care network in a mass casualty incident. The method accounts for incident-related operational disruptions along with other sources of transient system behavior. Critical resource management is included. Sponsor: Health Applications Sponsored Session Chair: John Silberholz, PhD Student, MIT, 77 Mass Ave, Bldg E40-130, Cambridge, MA, 02139, United States of America, josilber@mit.edu 1 - An Analytics Approach to Designing Combination Chemotherapy Regimens for Cancer Dimitris Bertsimas, Professor, MIT, 77 Massachusetts Ave., Cambridge, MA, 02139, United States of America, dbertsim@mit.edu, Allison O’hair, Stephen Relyea, John Silberholz 2 - An Empirical Study of Patient Discharge Decisions in Emergency Departments Eric Park, Postdoctoral Associate, The University of British Columbia, 2053 Main Mall, Vancouver, BC, V6T1Z2, Canada, eric.park@sauder.ubc.ca, Yichuan Ding, Mahesh Nagarajan We analyze the physician’s patient discharge decision in EDs. We study how inpatient wards play a role as additional resources to the ED in the discharge process. We study over 530,000 patient discharges in five Canadian EDs. We present a data-driven approach for designing new chemotherapy regimens for advanced gastric and breast cancer. Our approach combines (i) construction of a large-scale database of clinical trial results, (ii) statistical modeling to predict outcomes of new drug combinations, and (iii) optimization models to select novel treatments that strike a balance between maximizing patient outcomes (exploitation) and learning new things about treatments that may be useful in the future (exploration). 3 - Allocation Models for Cooperation between Ambulance Services Lavanya Marla, Assistant Professor, University of Illinois at Urbana-Champaign, 104 S. Mathews Avenue, 216E, Urbana, IL, 61801, United States of America, lavanyam@illinois.edu We consider a setting where multiple ambulance service providers cooperate to serve a population. Such settings have been observed in the case of large casualties; and in emerging economies where 911-type services compete with existing ad-hoc services. We first demonstrate the opportunity costs due to lack of cooperation. Then we present a game-theoretic framework to model the allocation of ambulances from competing service providers. We conclude with results from a real-world case study. 2 - On Estimating Optimization Model Parameters in Health and Medicine Thomas Trikalinos, Associate Professor, Brown University, thomas_trikalinos@brown.edu Combining information from independent sources (meta-analysis) can increase the likelihood of optimal actions in operational problems. Using as example the optimization of breast cancer screening strategies, I will discuss methods for and implications of synthesizing model parameter estimates from independent studies, while accounting for biases (systematic errors) and nontransferability (differences between the setting specified by the optimization and the settings of the data sources). 4 - Surge: Smoothing Usage of Resources is Good for Emergencies Yu Wang, PhD Student, Indiana University, yw39@indiana.edu, Alex Mills, Jonathan Helm Major hospitals often experience demand surges close to or above their capacity. We study the interplay between reactive and proactive surge strategies and their impacts on the hospital’s immediate response and recovery. We find that immediate recourse actions at best sacrifice long-term recovery for short-term capacity improvement, while proactive workload smoothing provides a Paretoimproving response in both short- and long-term operational performance. 3 - A Robust Approach to Designing Cancer Screening Strategies John Silberholz, PhD Student, MIT, 77 Mass Ave, Bldg E40-130, Cambridge, MA, 02139, United States of America, josilber@mit.edu, Dimitris Bertsimas, Thomas Trikalinos Many models have been proposed to evaluate screening strategies for detecting cancer. Though each model for some cancer could be used to identify effective screening strategies, models’ assumptions and structures can vary dramatically, leading to differing conclusions about the most effective strategy. Using robust and stochastic optimization, we identify screening strategies that are effective across multiple models, which could increase confidence in the quality of the identified strategies. ■ TA35 35-Room 412, Marriott Panel Discussion: Infusing Learning from Hospitality and Service Design to Healthcare: A Panel Discussion Cluster: Hospitality, Tourism, and Healthcare Invited Session 4 - Prioritizing Hepatitis C Treatment in United States Prisons Can Zhang, Georgia Institute of Technology, 499 Northside Cir NW, Apt. 315, Atlanta, GA, 30309, United States of America, czhang2012@gatech.edu, Anthony Bonifonte, Turgay Ayer, Jagpreet Chhatwal, Anne Spaulding Chair: Rohit Verma, Professor, Cornell University, School of Hotel Administration, 338 Statler Hall, Ithaca, NY, 14853-6902, United States of America, rohit.verma@cornell.edu 1 - Infusing Learning from Hospitality and Service Design to Healthcare: A Panel Discussion Moderator: Rohit Verma, Professor, Cornell University, School of Hotel Administration, 338 Statler Hall, Ithaca, NY, 14853-6902, United States of America, rohit.verma@cornell.edu, Panelists: Craig Froehle, Nitin Joglekar Correctional populations, which represent about 30% of the national Hepatitis C virus (HCV) prevalence, offer a great opportunity to control the HCV epidemic. New HCV treatments are very effective but also outrageously expensive. Therefore, prisons are pressed to prioritize treatment decisions for HCV-infected inmates. We propose a mathematical modeling framework for HCV treatment prioritization decisions in prisons and present extensive numerical results based on large datasets from US prisons. While fundamentally different from each other, the Healthcare and Hospitality industries also share many common characteristics, challenges and constraints. The purpose of this session is to discuss if and how lessons learnt from hospitality can be infused to design better services within the context of healthcare, wellness and senior living. 269 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 270 TA36 INFORMS Philadelphia – 2015 ■ TA36 We present an optimization model that combines hospitals’ nurse staffing decisions with two classes of quick-response decisions: (i) adjustments to the assignment of cross-trained nurses working the current shift in each unit and (ii) transfers of patients between units and off-unit admissions. We use a simulation to derive insights into the level of benefit that can be expected from integrating the aforementioned quick-response methods in the staffing process. 36-Room 413, Marriott Innovations on Disaster Response Logistics Sponsor: Public Sector OR Sponsored Session 3 - Analyzing the Relationship Between Two-phased Room Allocation Policies in an Outpatient Clinic Vahab Vahdatzad, PhD Candidate, Northeastern University, 360 Huntington Avenue, Boston, MA, 02215, United States of America, vahdatzad.v@husky.neu.edu, James Stahl, Jacqueline Griffin Chair: Felipe Aros-Vera, arosvm2@rpi.edu 1 - Competition Over Funding Resources in Humanitarian Operations Arian Aflaki, Doctoral Student, Duke University, 100 Fuqua Drive, Box 90120, Durham, NC, 27708, United States of America, arian.aflaki@duke.edu, Alfonso Pedraza-Martinez This research analyzes the relationship between two phases of room assignment in an outpatient clinic. Specifically, we studied the interplay between the use of rooms for Medical Assistant and physicians during a patient visits. We demonstrate that policies for assigning rooms to MA and physicians has a significant impact on patient wait time and length of stay. Several room allocation policies are examined using discrete event simulation and interactions between two phases are investigated. Donors seek control over their donations, while it hurts the operational efficiency of Humanitarian Organizations (HOs). We model the trade-off between operational performance, fundraising effort, and donor preferences and find that HOs can benefit from limiting donors’ control over their donations; however, competition forces HOs to give control to donors. 2 - Optimizing Humanitarian Logistics Concepts of Operations: The Case of Haiti Erica Gralla, Assistant Professor, George Washington University, 800 22nd Street NW, Washington, 20052, United States of America, egralla@gwu.edu, Liam Cusack, Phillip Graeter 4 - An Agent-Based Simulation Model of HIV Transmission and Control among Men who have Sex with Men in Baltimore City Parastu Kasaie, Postdoctoral Fellow, Johns Hopkins University, 615 N. Wolfe st, E6039, Baltimore, MD, 21205, United States of America, pkasaie@jhu.edu, David Dowdy After a disaster, the Logistics Cluster coordinates logistics for various responding humanitarian agencies. They must quickly set up a supply chain, determining entry points, major transport corridors, storage hubs, and vehicle requirements. This research supports these decisions by finding the minimum-cost supply chain configuration. Results for the case of Haiti are presented. We present an agent-based simulation model to project the population-level impact of implementing HIV preventive therapy (PREP) and treatment (ART) for high-risk men who have sex with men (MSM) in Baltimore city. We compare a counterfactual scenario in which PrEP and ART continue to be used at current (low) levels against scenarios in which different levels of coverage and adherence are achieved. The primary outcome of interest is the HIV incidence among MSM in Baltimore over five years. 3 - Assessment of Risk Management and Disaster Response Capabilities through the Process Maturity Framework Miguel Jaller, Assistant Professor, University of California, Davis, One Shields Ave, Ghausi Hall, 3143, Davis, CA, 95616, United States of America, mjaller@ucdavis.edu, Diego Suero, Melissa Del Castillo, Nuris Calderón, Jose William Penagos 5 - Estimating the Energy Imbalance Characterizing the Rise in Obesity Among Adults in England Saeideh Fallah-Fini, California State and Polytechnic University, Pomona, 3801 W. Temple Ave, Pomona, CA, 91768, United States of America, sfallahfini@cpp.edu This paper explores the Process Maturity Framework to assess the current state of the risk management and disaster response capabilities of a region in a developing country. Using data collected by the team in Colombia, the paper discusses the results in terms of the maturity levels for the different factors that comprise the processes of: risk management and understanding, risk mitigation, and disaster management and response; and puts forward a number of achievable goals and key practices. This paper uses systems dynamics to present a population-level model that quantifies the energy imbalance gap responsible for the obesity epidemic among adults in England (across different gender and ethnicity subpopulations) during the past two decades. The developed model also estimates the magnitude of calorie reduction that should be targeted by obesity interventions to reverse the current trajectory of the obesity epidemic. 4 - Adaptive Decision Making under Dynamic Information Update in Limited Data Environments Kezban Yagci Sokat, PhD Candidate, Northwestern University, 2145 Sheridan Road, C210, Evanston, IL, 60208, United States of America, kezban.yagcisokat@u.northwestern.edu, Irina Dolinskaya, Karen Smilowitz ■ TA39 39-Room 100, CC Supply Chain Management and Marketing Interface After a disaster, there is often limited information about infrastructure damage. New data sources such as OpenStreetMap are emerging. Utilizing these new data sources, we use clustering and various imputation techniques with pre-disaster and post-disaster attributes to approximate incomplete information in a timely manner for routing decisions. Cluster: Operations/Marketing Interface Invited Session Chair: Gangshu Cai, Santa Clara University, OMIS Department, Lucas Hall 216N, Santa Clara, CA, 95053, United States of America, gcai@scu.edu 1 - Effects of Demand Uncertainty and Production Lead Time on Product Quality and Firm Profitability Baojun Jiang, Olin Business School, Washington University in St. Louis, MO, 63130, United States of America, baojunjiang@wustl.edu, Lin Tian ■ TA37 37-Room 414, Marriott Health Care Modeling and Optimization IX Contributed Session We study the effects of demand uncertainty and production lead time in a distribution channel with one retailer outsourcing its production to one supplier. We show that the supplier may have no incentive to improve its lead time even if it is costless to do so. An increase in the supplier’s JIT production capacity can lead to higher or lower product quality, benefiting the retailer but potentially hurting the supplier. A better market can make both the supplier and the retailer worse off. Chair: Parastu Kasaie, Postdoctoral Fellow, Johns Hopkins University, 615 N. Wolfe St, E6039, Baltimore, MD, 21205, United States of America, pkasaie@jhu.edu 1 - Dynamic Advance Overbooking with No-Shows and Cancellations Van-Anh Truong, Columbia University, 500 West 120th St, New York, NY, 10027, United States of America, vt2196@columbia.edu We introduce the first tractable model of dynamic advance overbooking with noshows and cancellations. In this fundamental model, advance appointments must be given to a stream of patients arriving randomly over time. Patients might cancel or miss their appointments, with the likelihood of these events increasing with their wait times. 2 - The Protection Economy: Problem Retention or Problem Prevention? Oded Koenigsber, Associate Professor, London Business School, Regent’s Park, London, United Kingdom, okoenigsberg@london.edu, Eitan Gerstner, Daniel Halbheer 2 - Integrating Quick-response Methods and Staffing Decisions in a Hospital Jan Schoenfelder, Research Assistant, Augsburg University, Neusässer Strafle 47, Augsburg, Ba, 86156, Germany, janschoe@indiana.edu, Daniel Wright, Edwin Coe, Kurt Bretthauer Companies are advised to invest in quality programs to solve and prevent customer problems. This paper shows that profit-maximizing motivate companies to peruse protection strategies under which customer problems are created or preserved so that protection services can be offered to repair the damages created through the problems. Thus, standard economic efficiency measures used in the “solution economy” are inappropriate for the “protection economy”. 270 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 271 INFORMS Philadelphia – 2015 3 - Co-opetition in Services: The Boardwalk Phenomenon Lucy Gongtao Chen, National University of Singapore, 15 Kent Ridge Drive, Singapore, Singapore, bizcg@nus.edu.sg, Tinglong Dai, Nagesh Gavirneni, Xuchuan Yuan TA42 2 - Pareto Improving Flow Control Policies for Multi-server Emergency Departments - New Perspectives Hung Do, Assistant Professor, University of Vermont, 55 Colchester Ave., Kalkin Hall 207, Burlington, VT, 05405, United States of America, hdo@bsad.uvm.edu, Masha Shunko We consider two service firms (e.g. restaurants) that compete on price and waiting time and cooperate on entertainment effort that reduces the waiting cost of the patrons. We study monopoly and duopoly settings and in the latter, we consider both individual and joint entertainment efforts. We show that by cooperating on entertainment, the competing service firms are able to achieve efficiency levels equivalent to that of monopoly settings. Using Emergency Medical Services setting as motivation, we design and analyze flow control policies for service systems with N multiple-server queues. We focus on policies that improve performance of the system and benefit all involved entities. We propose new perspectives on performance measures, novel methods to comparatively analyze flow control policies and reveal managerial insights that help design such Pareto improving policies in practice. 3 - Adopting Best Practices: Public Relative Performance Feedback as a Tool for Standardizing Workflow Hummy Song, Harvard University, Wyss House, Soldiers Field Road, Boston, MA, 02163, United States of America, hsong@hbs.edu, Karen Murrell, Anita Tucker, David Vinson ■ TA40 40- Room 101, CC Behavioral Operations III Contributed Session In complex service systems, standardizing workflows (not processes) may be an effective way to improve operational performance. We explore how public disclosure of relative performance feedback (RPF) on individual workers’ processing times can help standardize workflow and improve productivity. We examine the effect of public RPF on worker productivity and the extent to which this varies by whether standardized processes are in place. We also explore potential mechanisms driving these effects. Chair: Ling Li, Professor, Department Chair of IT, Old Dominion University, 2064 Constant Hall, Norfolk, VA, 23529, United States of America, lli@odu.edu 1 - Newsvendor Decision with Multiple Reference Points Feng Li, Dr., South China University of Technology, Wushan Road, Guangzhou, China, fenglee@scut.edu.cn, Ying Wei This paper studies how bottom line and status quo as reference profits influence the newsvendor behavior and the optimal order quantity. Employing tri-reference point theory, psychological value of the profit is regarded as gain, loss, or failure based on the two benchmarks. We find that the presence of bottom line decreases the optimal order quantity. In additon, the optimal order quantity may decrease with the wholesale price and increase with the retail price. 4 - The Disposition Decision: Handoffs and End-of-shift Effects in an Emergency Department Robert Batt, Asst. Professor, Wisconsin School of Business, UWMadison, 975 University Ave., Grainger Hall, 5279, Madison, WI, 53706, United States of America, rbatt@bus.wisc.edu, Diwas Kc, Bradley Staats, Brian Patterson 2 - Prediction on Network Public Opinion in Online Communities of Different Age Structures Tianjiang Boning, Master, Huazhong University of Science and Technology, 1037 Luoyu Road, Wuhan, HU, 430074, China, t.j.mcgrady@hotmail.com We look at the effect of emergency department patients hand-offs on operational variables such as length of stay, revisit rate, physician productivity. We also examine what factors impact the probability of a patient being handed-off at the end of a shift versus being dispositioned by the current doctor. We get the evolution law of different age structures in different internet public opinion events through simulation and analysis, and analyze the effect of youth group, middle-aged group and elderly group in each community on internet public opinion respectively, and also find the special role that the elderly group plays during the public opinion evolution processes. In the end, we propose some effective suggestions for Government according to simulation results. ■ TA42 42-Room 102B, CC Operational Decision Making in Healthcare Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session 3 - Employees’ Cyber Security Behavior and Information Security Policy Ling Li, Professor, Department Chair of IT, Old Dominion University, 2064 Constant Hall, Norfolk, VA, 23529, United States of America, lli@odu.edu, Li Xu, Wu He Chair: Vishal Ahuja, Southern Methodist University, P.O. Box 750333, Dallas, TX, United States of America, vahuja@smu.edu 1 - Impact of Severity-adjusted Workload on Health Status of Patients Discharged from an ICU Song Hee Kim, Assistant Professor, Marshall School of Business, University of Southern California, Los Angeles, CA, United States of America, songheek@marshall.usc.edu, Edieal Pinker, Elizabeth Bradley, Joan Rimar This research focuses on cybersecurity by theoretically defining the conceptual domains of employees’ online security behavior and beliefs. We examined the relative importance of 10 factors that will be used for developing new training methods and materials to improve employee’s awareness and skills to defend against cybersecurity risks, and investigated the relationship between the availability of cybersecurity policy and individual employee’s behavior and beliefs toward cybersecurity issues. We examine whether workload has a direct impact on the health status of patients discharged from ICUs, using data from two ICUs and a new measure of patient acuity called the Rothman Index (RI). The RI is updated hourly in the ICU, enabling us to track the health status of patients. Also, leveraging the RI, we measure ICU workload in a novel way that takes into account not only the census but also patient acuity, and study this severity-adjusted workload’s impact on the patient disposition. ■ TA41 41-Room 102A, CC Studies in Healthcare Productivity Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session 2 - Evidence of Strategic Behavior in Medicare Claims Reporting Hamsa Bastani, Graduate Student, Stanford University, United States of America, hsridhar@stanford.edu, Joel Goh, Mohsen Bayati Chair: Robert Batt, Asst. Professor, Wisconsin School of Business, UWMadison, 975 University Ave., Grainger Hall, 5279, Madison, WI, 53706, United States of America, rbatt@bus.wisc.edu 1 - Mining for Content: A Study of E-visits Hessam Bavafa, Assistant Professor, Wisconsin School of Business, Madison, WI, United States of America, hbavafa@bus.wisc.edu Upcoding is the practice where medical providers alter claims data to receive increased reimbursement. Previous studies on detecting upcoding have been limited by unobserved confounders (e.g. provider quality and patient risk). We present a novel approach using a double regression that exploits state-level variations in adverse event regulation and instrumental variables to provide evidence of upcoding at a national scale. We also make several policy recommendations for reducing upcoding. We study the micro-structure of e-visits, electronic communications between patients and providers through patient portals. The main promise of e-visits as a new channel for providing primary care services is to decrease the number of office visits and improve patient health. We examine detailed information about the patients, providers, and e-visit details (e.g., timings and text of e-visits) to establish a better understanding of e-visits. 271 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 272 TA43 INFORMS Philadelphia – 2015 3 - Screening for Hepatocellular Carcinoma: A Restless Bandit Model Elliot Lee, University of Michigan, 1205 Beal Ave, Ann Arbor, MI, 48109, United States of America, elliotdl@umich.edu, Mariel Lavieri, Michael Volk 4 - Attribution in Online Advertising under Markov Browsing Models Antoine Desir, Columbia University IEOR department, 500 West 120th Street, Mudd 315, New York, NY, 10027, United States of America, ad2918@columbia.edu, Vineet Goyal, Garud Iyengar, Omar Besbes Currently, all patients at risk for hepatocellular carcinoma (HCC) are screened every six months. Recent medical discoveries have found a correlation between a biomarker measured at each screening, and his/her risk of developing HCC. We model the problem of simultaneously learning while allocating a limited number of screening resources across a population as a restless bandit model. We prove several structural properties of this problem, and ultimately derive a corresponding optimal policy. Web viewers are exposed to multiple ads across different websites before they potentially make a purchase (leading to a conversion). In turn, a key question facing the online advertising industry is that of attribution. We analyze attribution based on Shapley values. While intractable in general, we provide computationally tractable approximations to Shapley values under a general Markov chain customer browsing behavior model and compare this attribution to heuristics commonly used in practice. 4 - Enhancing FDA’s Decision Making using Data Analytics Vishal Ahuja, Southern Methodist University, P.O. Box 750333, TX, United States of America, vahuja@smu.edu, John Birge ■ TA44 Existing FDA surveillance methods are based on voluntary reporting or metaanalysis primarily geared towards identifying new/unknown adverse events. We propose a statistically robust and evidence-based empirical approach that focuses on evaluating specific drug-related adverse outcomes to aid in the FDA decisionmaking. We demonstrate our approach using a controversial black box warning. Based on a large dataset from the Department of Veterans Affairs, we find that the warning was not warranted. 44-Room 103B, CC Pricing Issues in Revenue Management Sponsor: Revenue Management and Pricing Sponsored Session Chair: Rene Caldentey, NYU, 44 W 4th St, New York, NY, 10012, United States of America, rcaldent@stern.nyu.edu ■ TA43 Co-Chair: Ying Liu, Stern School of Business, New York University, 44 West 4th Street, KMC 8-154, New York, NY, 10012, United States of America, yliu2@stern.nyu.edu 1 - Incorporating Online Customer Ratings in Pricing Decisions Marie-claude Cote, Manager, Data Science, JDA Software Innovation Labs, 4200 Saint-Laurent #407, Montréal, QC, H2W 2R2, Canada, Marie-Claude.Cote@jda.com, Philippe Tilly, Nicolas Chapados 43-Room 103A, CC Measurement and Optimization in Online Advertising Sponsor: Revenue Management and Pricing Sponsored Session Chair: Omar Besbes, Professor, Columbia University, Graduate School of Business, New York, NY, 10027, United States of America, ob2105@columbia.edu Research have demonstrated that online customer ratings have a huge impact on the decision to choose a product. In hospitality, where the product is a hotel room for a length of stay, customers consult an increasing number of reviews prior to booking.We will describe an approach to automatically incorporate online user rating impact in the pricing decisions of a hospitality revenue management system. Co-Chair: Vineet Goyal, Associate Professor, Industrial Engineering and Operations Research, Columbia University, 500 West 120th Street, 304 Mudd, New York, NY, 10027, United States of America, vgoyal@ieor.columbia.edu 2 - On the Equivalence of Quantity Pre-commitment and Cournot Games Amr Farahat, Washington University in St. Louis, One Brookings Drive, St. Louis, MO, 63104, United States of America, farahat@wustl.edu, Hongmin Li, Tim Huh Co-Chair: Garud Iyengar, Columbia University, S. W. Mudd 314, 500W 120th Street, New York, NY, United States of America, garud@ieor.columbia.edu 1 - Advertiser Revenue Versus Consumer Privacy in Online Advertising Vibhanshu Abhishek, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, vibs@andrew.cmu.edu, Arslan Aziz, Rahul Telang We establish sufficient conditions under which Cournot outcomes solve quantityfollowed-by-pricing games. Kreps and Scheinkman (1983) established this connection for homogeneous product duopolies and Friedman (1988) for certain differentiated product oligopolies under restrictive assumptions. Our research provides conditions for more general differentiated product settings, including multinomial logit models. Increasing concerns around consumer privacy have questioned the value of targeted advertising. In this paper we quantify the value of privacy-intrusive information in targeted advertising. Using individual level browsing/purchase data we find that using more privacy-intrusive information increases the accuracy of prediction of purchases, but at a decreasing rate. Targeted advertising is also effective in increasing purchase probability. In our data, restricting cookies reduces sales by 14%. 3 - Pricing Policies for Perishable Products with Demand Substitution Ying Liu, Stern School of Business, New York University, 44 West 4th Street, KMC 8-154, New York, NY, 10012, United States of America, yliu2@stern.nyu.edu, Rene Caldentey We study a monopolist’s optimal dynamic pricing policy for a family of substitute perishable products. Customers arrive to the market according to an exogenous stochastic process, each with a budget constraint. Upon arrival, each customer first makes a decision among subfamilies that are differentiated by quality, and then selects among horizontally differentiated products within the subfamily. We characterize the optimal pricing policy and study the asymptotic approximation. 2 - Learning and Optimizing Reserve Prices in Repeated Auctions Hamid Nazerzadeh, University of Southern California, Bridge Memorial Hall, 3670 Trousdale Parkway, Los Angeles, 90089, United States of America, hamidnz@marshall.usc.edu, Yash Kanoria, Renato Paes Leme, Afshin Rostamizadeh, Umar Syed 4 - Optimal Time and Price of Dynamic Upgrade Xiao Zhang, PhD Candidate, University of Texas at Dallas, Richardson, TX, United States of America, xxz085020@utdallas.edu, Ozalp Ozer A large fraction of online advertisements are sold via repeated second price auctions. The reserve price is the main tool for the auctioneer to boost revenues. However, the question of how to effectively set these reserves remains essentially open from both theatrical and practical perspectives. The main challenge here is that using previous bids to learn reserves could lead to shading of bids and loss of revenue. I’ll present incentive compatible near-optimal leaning algorithms in this context. Upgrade, a strategy used in travel industry to balance the supply-and-demand mismatches among products of different quality levels, is usually offered either at the booking time or the consumption time. We study a revenue management problem of a firm which sells two products at fixed prices and offers upgrade options anytime when necessary. The optimal policy specifies the time and price of the upgrade option, and how many existing customers should be offered this option. 3 - Advertising on a Map Sergei Vassilvitskii, Google, 111 8th Avenue, New York, United States of America, sergei@cs.stanford.edu We study the mechanism design problem for advertising on a map. Unlike traditional search advertising where there is a linear order on the slots, no such structure exists in the case of a map. We begin with a model of the setting, noting that the utility of an ad is discounted by the presence of competing businesses nearby and its position in the set of ads ordered by distance from the user. We present simple, approximately welfare maximizing allocation schemes with good incentive properties. 272 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 273 INFORMS Philadelphia – 2015 ■ TA45 TA47 2 - Spatial Competition and Preemptive Entry in the Discount Retail Industry Fanyin Zheng, Columbia Business School, 3022 Broadway, New York, NY, United States of America, fanyin.zheng@gmail.com 45-Room 103C, CC Social Learning and Revenue Management I study the competitive store location decisions of discount retail chains in this paper. I model firms’ entry decisions using a dynamic duopoly location game and allow stores to compete over the shopping-dollars of close-by consumers. I use various economic modeling technics to make the model tractable and infer market divisions from data using a clustering algorithm. The empirical analysis suggests that dynamic competitive considerations are important in chain stores’ location decisions. Sponsor: Revenue Management and Pricing Sponsored Session Chair: Costis Maglaras, Columbia Business School, New York, NY, 10027, United States of America, c.maglaras@gsb.columbia.edu Co-Chair: Alireza Tahbaz-Salehi, Columbia Business School, 3022 Broadway, Uris Hall 418, New York, NY, 10023, United States of America, alirezat@columbia.edu 1 - Monopoly Pricing in the Presence of Social Learning Davide Crapis, Columbia Business School, 3022 Broadway, New York, NY, 10027, United States of America, dcrapis16@gsb.columbia.edu, Bar Ifrach, Costis Maglaras, Marco Scarsini 3 - Using Real-time Operational Data to Increase Labor Productivity in Retail Marcelo Olivares, Assistant Professor, Universidad de Chile, Republica 701, Santiago, Chile, molivares@u.uchile.cl We develop a methodology to re-assign sales employees across departments in a large retail store in order to improve productivity. Our method seeks to maximize the effectiveness of labor by allocating employees to departments that require inmediate assistance and where this assistance has a larger impact of sales. The method combines empirical methods to measure the impact of assistance and store operational data collected through video analytics to reassign employees in real-time. A monopolist offers a product to a market of consumers with heterogeneous preferences. Consumers are uninformed about product quality and learn from reviews of others. First, we show that learning eventually occurs. Then, we characterize the learning trajectory via a mean-field approximation that highlights how the learning process depends on price and heterogeneity. Finally, we solve the pricing problem and show that policies that account for social learning increase revenues considerably. 4 - Consumer Search and the Structure of Personal Networks Raghuram Iyengar, Associate Professor, The Wharton School, University of Pennsylvania, 3730 Walnut Street Suite 700, Philadelphia, PA, 19104, United States of America, riyengar@wharton.upenn.edu 2 - Networks, Shocks, and Systemic Risk Alireza Tahbaz-Salehi, Columbia Business School, 3022 Broadway, Uris Hall 418, New York, NY, 10023, United States of America, alirezat@columbia.edu, Daron Acemoglu, Asu Ozdaglar We study how consumers’ information search for and purchase of new products are affected by structure of their personal network. To address threats to internal validity common in network studies, we conduct a randomized experiment in which we manipulate the similarity of preference among consumers and their network contacts. We estimate consumers’ utility function and determine how network antecedents moderate the weight on others’ information. We develop a unified framework for the study of how network interactions can function as a mechanism for propagation and amplification of microeconomic shocks. The framework nests various classes of games over networks, models of macroeconomic risk originating from microeconomic shocks, and models of financial interactions. 3 - Market Entry under Competitive Learning Kimon Drakopoulos, kimondr@mit.edu, Asu Ozdaglar, Daron Acemoglu ■ TA47 We consider a market entry game with two players, an incumbent and an entrant. The market can be of two types: (a)bad in which case the demand is fully elastic at a price \bar{p} or(b) good in which case there is a positive arrival rate of consumers who are willing to buy at higher prices. The entrant is learning the type of the market by observing the flow of payoffs.We prove that the problem has the structure of a war of attrition game and study its weak perfect Bayesian equilibria. Sustainability in Food Supply Chains 47-Room 104B, CC Sponsor: Manufacturing & Service Oper Mgmt/Sustainable Operations Sponsored Session Chair: Erkut Sonmez, Assistant Professor, Boston College, 140 Commonwealth Ave, Fulton Hall, Chestnut Hill, MA, 02446, United States of America, erkut.sonmez@bc.edu 1 - Supply Chain Analysis of Contract Farming A. Serdar Simsek, Cornell ORIE, 282 Rhodes Hall, Ithaca, NY, 14853, United States of America, as2899@cornell.edu, Awi Federgruen, Upmanu Lall 4 - Social Learning with Differentiated Products Arthur Campbell, Associate Professor, Yale University, School of Management, 135 Prospect Street, P.O. Box 208200, New Haven, CT, 06520-8200, United States of America, Arthur.Campbell@yale.edu This paper embeds social learning in a model of firms producing differentiated products. We consider how the structure of social relationships between consumers influence pricing and welfare. The model considers how a variety of characteristics of the social network influence these outcomes. It also serves to highlight the challenges one faces in using metrics such as consumer awareness and the sensitivity of demand to prices as measures of informational efficiency in markets. Contract farming sustains the operations of vulnerable farmers while better positioning the manufacturers to manage their supply risks. In this setting, a manufacturer who owns several production plants -each with a random demand for the crop- selects the set of farmers that minimizes her expected procurement and distribution costs before the growing season. We present two solution methods to this problem. We applied our model to a company contracting with hundreds of small farmers in India. 2 - Processed Produce: Introduction, Pricing, and Profit Orientation Omkar Palsule-desai, Faculty, Indian Institute of Management Indore, Rau Pithampur Road, Indore, India, omkardpd@iimahd.ernet.in, Muge Yayla-Kullu, Nagesh Gavirneni ■ TA46 46-Room 104A, CC Empirical Research in Supply Chains and Service Management We examine product characteristics and market dynamics to identify conditions under which it is optimal to introduce the processed produce, and it should be managed by cooperatives instead of private firms. We develop a mathematical model capturing (i) competition between non-profit and for-profit firms, (ii) consumers’ valuation discount, and (iii) product perishability. We provide ample evidences to policy makers promoting processed products offered by cooperatives. Sponsor: Manufacturing & Service Oper Mgmt/Service Operations Sponsored Session Chair: Marcelo Olivares, Assistant Professor, Universidad de Chile, Republica 701, Santiago, Chile, molivares@u.uchile.cl 1 - Estimating Customer Spillover Learning of Service Quality: A Bayesian Approach Andres Musalem, Universidad de Chile, Republica 701, Santiago, Chile, amusalem@duke.edu, Yan Shang, Jeannette Song 3 - Converting Retail Food Waste Into By-product Deishin Lee, Assistant Professor, Boston College, 140 Commonwealth Ave,, Fulton Hall 344, Chestnut Hill, MA, 02467, United States of America, deishin.lee@bc.edu, Mustafa Tongarlak By-product synergy (BPS) is a form of joint production that uses the waste stream from one (primary) process as useful input into another (secondary) process. We investigate how BPS can mitigate food waste in a retail grocer setting, and how it interacts with other mechanisms for reducing waste (i.e., waste disposal fee and tax credit for food donation). We derive the retailer’s optimal order policy under BPS, showing how it affects the amount of waste. We propose a Bayesian framework for estimating customer “spillover learning,” — the process by which customers’ learn from previous experiences of similar but not necessarily identical services. We apply our model to a data set containing shipping and sales historical records provided by a world-leading third-party logistics company. 273 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 274 TA48 INFORMS Philadelphia – 2015 4 - Improving Food Bank Gleaning Operations: An Application in New York State Erkut Sonmez, Assistant Professor, Boston College, 140 Commonwealth Ave, Fulton Hall, Chestnut Hill, 02446, United States of America, erkut.sonmez@bc.edu, Miguel Gomez, Deishin Lee, Xiaoli Fan We consider a firm’s supply diversification problem under supply random yield and price sensitive demand. We study two pricing schemes: responsive pricing and ex ante pricing. We characterize the sourcing decisions under each pricing scheme and compare them to study the strategic relation between diversification and responsive pricing. 2 - Risk Pooling under Price and Demand Uncertainty Refik Gullu, Professor, Bogazici University, Industrial Engineering Dept., Bebek, Istanbul, 34342, Turkey, refik.gullu@boun.edu.tr, Nesim K. Erkip We develop a stochastic optimization model to help food banks to improve their gleaning operations. Gleaning refers to collecting food from what is left in the fields after harvest, and donating the goods to food banks or pantries that service food insecure individuals. We consider purchasing and distribution decisions for a commodity whose price is random and correlated with its demand. A model, where the purchasing decisions of locations are pooled is proposed. We obtain the optimal purchase quantity, time and quantity of allocation, and quantify the benefits of pooling price risk. ■ TA48 3 - Bunching Supply Contracts with Information Asymmetry in a Two-echelon Supply Chain Zahra Mobini, Erasmus University Rotterdam, Rotterdam, Netherlands, mobinidehkordi@ese.eur.nl, Albert Wagelmans, Wilco Van Den Heuvel 48-Room 105A, CC Managing Contracts and Financial Flow in Supply Chain Sponsor: Manufacturing & Service Oper Mgmt/iFORM Sponsored Session In a two-echelon supply chain consisting of a supplier and a retailer where the latter has private information about his cost parameter, we analyze the design of the supplier’s optimal menu of contracts. Instead of offering a separating menu, the supplier offers a menu of bunching contracts where each contract is intended to appeal to more than one retailer type. We investigate the effects of offering such a menu on the supplier’s profit. Chair: Lingxiu Dong, Associate Professor, Washington University in St. Louis, One Brookings Drive, St. Louis, MO, 63132, United States of America, dong@wustl.edu 1 - Buyer Intermediation in Supplier Finance Tunay Tunca, ttunca@rhsmith.umd.edu, Weiming Zhu 4 - Overstock Goods Auctions Zohar Strinka, PhD Candidate, University of Michigan, 1205 Beal Ave., Ann Arbor, MI, 48109, United States of America, zstrinka@umich.edu, H. Edwin Romeijn We analyze the role and the efficiency of buyer intermediation in supplier financing (BIF). We theoretically demonstrate that BIF can significantly improve the supply chain surplus over traditional financing. Using data from a large Chinese online retailer, we estimate model parameters, empirically verify the theory, and predict efficiency gains. Manufacturers sometimes find themselves with a considerable quantity of overstock goods. In these cases, some turn to online liquidation auctions to sell excess inventory. We propose implementing US Treasury-style auctions in this setting which allow bidders to specify pairs of bid price and a desired quantity at that price. We consider bidders who are themselves retailers and face newsvendor-type costs based on the number of units won and uncertain demand. 2 - Financial Pooling in Supply Chains S. Alex Yang, Assistant Professor, London Business School, Sussex Place, London, United Kingdom, sayang@london.edu, Qu Qian, Ming Hu Trade credit pools liquidity between suppliers and retailers. Due to this pooling effect, even if the supplier’s cost of capital is higher, the retailer may still demand for trade credit. Supply chain finance increases the efficiency of this pooling effect, and hence reduces the overall chain financing cost. ■ TA50 50-Room 106A, CC 3 - Trade Credit and Supplier Competition Jiri Chod, Boston College, Carroll School of Management, Chestnut Hill, MA, jiri.chod@bc.edu, S. Alex Yang, Evgeny Lyandres Operations Management and Marketing Interface We study the effect of competition among suppliers on their willingness to provide trade credit. Providing trade credit to a financially constrained buyer allows this buyer to reallocate his cash budget to purchasing from competing suppliers. Thus, relaxing the buyer’s financial constraint may backfire at the supplier who provides financing. This is a possible explanation of the empirical regularity that firms selling differentiated products tend to offer more trade credit. Chair: Ozge Sahin, Johns Hopkins University, ozge.sahin@jhu.edu Sponsor: Manufacturing & Service Operations Management Sponsored Session Co-Chair: Yao Cui, Cornell University, 401N Sage Hall, Ithaca, United States of America, yao.cui@cornell.edu 1 - Econometric Models of Pairwise Externalities and Social Attractiveness for the Music Industry Stefano Nasini, Post-doctoral Researcher, IESE Business School, 3-7, Arnus i Gari, Barcelona, Spain, snasini@iese.edu, Victor Martínez-de-Albéniz 4 - Push, Pull, and Delayed Payment Contracts when a Manufacturer Expands His Product Line Xiaomeng Guo, PhD Candidate, Olin Business School, Washington University in St. Louis, Campus Box 1156, One Brookings Drive, St. Louis, MO, 63130, United States of America, xiaomeng.guo@wustl.edu, Lingxiu Dong, Danko Turcic We developed an econometric model of social attractiveness that integrates time variation of individual decisions with the structural information concerning their spillovers. The exponential family of distributions is used to jointly deal with the dynamic and structural aspect of such a complex statistical setting. It resulted in a well-suited model for the analysis of artist goods. An application to a large data set of song diffusion on the radio is presented. A manufacturer’s ability to sell a new product often depends on a retailer’s willingness to stock the product. We construct a game-theoretic model of a supply chain with stochastic, price-sensitive demand and consider three basic wholesale price contracts: push, pull and delayed payment contracts. We show how a manufacturer can influence the retailer’s incentive to carry a second product by choosing a “correct” contract type and clarify which contract should be expected in equilibrium. 2 - Inventory Management for Luxury Goods Ruslan Momot, INSEAD, Boulevard de Constance, Fontainebleau, 77305, France, ruslan.momot@insead.edu, Elena Belavina, Karan Girotra Firms selling conspicuous goods face a trade-off: producing more allows for extracting more revenues but compromises the product’s reputation for exclusivity. We capture this trade-off in a dynamic model of strategic customer and firm behavior that includes limited memory. Firms should follow stationary cyclic strategies alternating scarcity and overproduction. The former builds a reputation whereas the latter exploits it. The longer the customer memory, shorter is the overproduction phase. ■ TA49 49-Room 105B, CC Uncertainty in Sourcing and Procurement Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain Sponsored Session 3 - A Newsvendor Model with Product Bundling Qingning Cao, University of Science and Technology of China, 96 Jinzhai Rd, SM 611, Hefei, China, caoq@ustc.edu.cn, Jun Zhang, Kathy Stecke, Xianjun Geng Chair: Zohar Strinka, PhD Candidate, University of Michigan, 1205 Beal Ave., Ann Arbor, MI, 48109, United States of America, zstrinka@umich.edu 1 - Supplier Diversification under Random Yield and Price Dependent Demand Guang Xiao, Olin Business School, Washington University in St. Louis, St. Louis, United States of America, xiaoguang@wustl.edu, Lingxiu Dong, Nan Yang This paper studies a firm’s optimal ordering decision of a primary product when the firm can bundle this product with another product. The firm makes an ordering decision before demand uncertainty resolves, and then retails this primary product either alone or in a mixed bundle with a secondary product. Our results suggest that as compared to a no-bundling benchmark, the firm should overstock (understock) when the wholesale price is high (low). 274 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 275 INFORMS Philadelphia – 2015 4 - Strategic Consumers, Revenue Management and the Design of Loyalty Programs So Yeon Chun, McDonough School of Business, Georgetown University, 3700 O St. NW, Washington, DC, United States of America, sc1286@georgetown.edu, Anton Ovchinnikov TA53 2 - Price Drop Protection Policy with Partial Refunds Dinah Cohen-Vernik, Assistant Professor Of Marketing, Rice University, 6100 Main St, Houston, TX, 77006, United States of America, dv6@rice.edu, Amit Pazgal Many retailers now offer to refund customers the full price difference as long as the price drop occurred within a specified short period of time after the purchase. Despite the popularity of such policy, the existing marketing research on the topic is scarce. In this paper we investigate the price difference refund policy (referred to as price drop protection) and demonstrate how it can improve retailer’s profits. Several major airlines recently switched their loyalty programs from ``mileage/segment-based” toward ``spending-based”. We study the impact of this switch on firm’s profit and consumer utility. We present a novel model of strategic consumers’ response to firm’s pricing and loyalty program decisions, incorporate such response into the firm’s pricing and loyalty program design problem, compare the solutions under the mileage-based versus spending-based design, and discuss managerial implications. 3 - Clicks and Editorial Decisions: How Does Popularity Shape Online News Coverage? Pinar Yildirim, Assistant Professor Of Marketing, The Wharton School. University of Pennsylvania, 748 Huntsman Hall, Philadelphia, PA, 19104, United States of America, pyild@wharton.upenn.edu, Ananya Sen ■ TA51 Using online news data from a large Indian English daily newspaper, this paper analyzes how demand side incentives shape news media reporting. To establish a causal link, we instrument the views of articles using days with rain and days with electricity shortage as exogenous shocks to reader attention. We provide evidence for extended coverage and higher resource allocation to issues which receive high number of clicks. 51-Room 106B, CC Economics of Innovation in Supply Chains Sponsor: Manufacturing & Service Operations Management Sponsored Session Chair: Ayhan Aydin, Assistant Professor Of Operations Management, George Mason University School of Business, 4400 University Drive MS 5F4, Fairfax, VA, 22030, United States of America, aaydin2@gmu.edu 1 - Product Quality in a Decentralized Supply Chain: Value of Information Asymmetry Narendra Singh, Narendra.Singh@scheller.gatech.edu, Stylianos Kavadias, Ravi Subramanian 4 - Stock-out Detection System Based on Sales Transaction Data Ricardo Montoya, Assistant Professor, University of Chile, Republica 701, Santiago, Chile, rmontoya@dii.uchile.cl, Andres Musalem, Marcelo Olivares We present a methodology based on real-time point-of-sales data to infer on-shelf product availability. We develop our methodology using process control theory an apply it to a big-box retailer. We use historical transactional data to develop our methodology and empirically test it in two field studies. We analyze the results and implications. We study an OEM’s optimal product design quality and sourcing strategies in a supply chain consisting of an OEM, who has in-house option, and a supplier, who has more favorable cost structure and the power to dictate contract terms. We show that a two-part tariff contract, as opposed to a price-only contract, may leave both the OEM and the supplier worse off. Further, we show that asymmetric information about the OEM’s cost structure may lead to higher profits for both the OEM and the supplier. ■ TA53 53-Room 107B, CC Behavior in Operational Contexts 2 - Information Acquisition and Innovation in Competitive Markets Yi Xu, Associate Professor, Smith School of Business, University of Maryland, College Park, MD, 20742, United States of America, yxu@rhsmith.umd.edu, He Chen, Manu Goyal Sponsor: Behavioral Operations Management Sponsored Session In this paper, we study firms’ information acquisition strategies and innovation strategies in a competitive market with uncertainty. The firms can resolve the market uncertainty through different information acquisition methods. We highlight the strategic interactions between information acquisition and innovation investments in such a market. Chair: Anton Ovchinnikov, Queen’s University, 143 Union Str, West, Kingston, Canada, anton.ovchinnikov@queensu.ca 1 - Behavioral Ordering: Inventory, Competition and Policy Bernardo Quiroga, Assistant Professor, Business And Behavioral Science, Clemson University, 100 Sirrine Hall, Clemson, SC, 29634, United States of America, bfquirog@gmail.com, Anton Ovchinnikov, Brent Moritz 3 - Investment in Core Technologies and Consumer Markets Ayhan Aydin, Assistant Professor Of Operations Management, George Mason University School of Business, 4400 University Drive MS 5F4, Fairfax, VA, 22030, United States of America, aaydin2@gmu.edu, Rodney Parker We study the effect of observed inventory decisions on performance. Our goal is to measure and understand profit losses due to behavioral (intuitive but suboptimal) ordering. The current literature, primarily focused on a newsvendor making decisions in isolation, reports results implying profit losses of 1-5% compared to the analytical optimum. In contrast, we show that when a behavioral inventory manager competes against a management-science-driven competitor, profit losses are much larger. We consider a two-tier supply chain, an upstream tier composed of two competing providers of a component that is used by multiple OEMS (integrators) in the lower tier. Upstream firms invest to develop the technology of the component further. We investigate the effects of downstream market factors, the nature of technology, competition, and the level of uncertainties in the R&D process on the level of upstream investments and the adoption of the higher technologies by the downstream firms. 2 - Inequity and Loss Aversion in Pay What You Want Yulia Vorotyntseva, PhD Candidate, The University of Texas at Dallas, Richardson, United States of America, Yulia.Vorotyntseva@utdallas.edu, Ozalp Ozer Pay-What-You-Want pricing is an exemplar of fairness-driven behavior in a business context: the price for a product is fully determined by a buyer, and the seller cannot reject any offer. The objective of our work is to find out key factors affecting the buyers’ selection of prices under PWYW. We use a distributional fairness approach and build a hierarchical Bayesian model of buyers’ behavior. We then test it in a controlled laboratory experiment. ■ TA52 52-Room 107A, CC Consumer-driven Management Science Sponsor: Marketing Science Sponsored Session 3 - Inventory Decisions in the Presence of Strategic Consumers Yaozhong Wu, National University of Singapore, NUS Business School, Singapore, Singapore, yaozhong.wu@nus.edu.sg, Yang Zhang, Benny Mantin Chair: Ricardo Montoya, Assistant Professor, University of Chile, Republica 701, Santiago, Chile, rmontoya@dii.uchile.cl 1 - Product Showcasing in the Presence of Experience Attributes Daria Dzyabura, Assistant Professor of Marketing, NYU Stern School of Business, 40 West 4th Street, Tisch 805, New York, NY, 10012, United States of America, ddzyabur@stern.nyu.edu, Srikanth Jagabathula In the presence of strategic consumers, who may delay their purchase to the markdown season, a retailer is faced with an extra consideration in addition to the traditional newsvendor setting: excess inventory may induce strategic consumers to delay their purchase and may further harm the revenue. We develop a model that accounts for both the strategic consumers and the retailer’s inventory decisions. We design behavioral experiments to test our model predictions. We formalize a firm’s showcase decision, or selecting a subset of products to carry in a physical store, while a ‘large’ product line is offered through the online channel. Some customers visit the offline store to gain information about product features. We formalize the showcase problem as an IP, which we show to be NPcomplete, derive closed-form solutions for special cases, and adapt the local search heuristic to the general problem. We gather conjoint data to estimate the model parameters. 275 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 276 TA54 INFORMS Philadelphia – 2015 4 - When to Hire the First Employee? Behavioral Evidence and Insights Beatrice Boulu-reshef, Behavioral Research Associate, Darden School of Business, 100 Darden Boulevard, Charlottesville, VA, 22903, United States of America, Boulu-ReshefB@darden.virginia.edu, Anton Ovchinnikov, Charles Corbett 3 - Slacks-based Measure Variations Revisited Kaoru Tone, Professor, National Graduate Inst. for Policy Studies, 7-22-1 Roppongi, Minato-ku, Tokyo, 106-8677, Japan, tone@grips.ac.jp In Tone (2010), I developed four variants of the SBM model where main concerns are to search the nearest point on the efficient frontiers of the production possibility set. However, in the worst case, a massive enumeration of facets of polyhedron associated with the production possibility set is required. In this paper, I will present a new scheme for this purpose which requires a limited number of additional linear program solutions for each inefficient DMU. Effectively any entrepreneur shifts from doing all the work him/herself to hiring someone to do part of that work. We use an analytical model and behavioral experiments to study when entrepreneurs should and do hire their first employee. Understanding both the optimal timing/conditions of hiring and the deviations of the hiring patterns from optima have the potential to provide insights to a very broad spectrum of entrepreneurs at the critical early stage of their new venture formation process. ■ TA56 56-Room 109A, CC Execution Mode Choices for NPD ■ TA54 Cluster: New Product Development Invited Session 54-Room 108A, CC Applying Machine Learning in Online Revenue Management Chair: Pascale Crama, Singapore Management University, 50 Stamford Road, Singapore, 178899, Singapore, pcrama@smu.edu.sg 1 - Managing Exploration and Execution Nittala Lakshminarayana, University of California San Diego, 9256 Regents Road Apt. G, La Jolla, CA, 92037, United States of America, Lakshminarayana.Nittala@rady.ucsd.edu, Sanjiv Erat, Vish Krishnan Cluster: Tutorials Invited Session Chair: David Simchi-Levi, Professor, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, dslevi@mit.edu 1 - Tutorial: Applying Machine Learning in Online Revenue Management David Simchi-Levi, Professor, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, dslevi@mit.edu We model Innovation as a multi-stage activity consisting of Exploration and Execution. Within this parsimonious model that mimics many contexts in Innovation, we consider the effect of incentives and several institutional features on the optimal idea generation and development strategy. 2 - Customer Co-design: The Role of Product Lines Sreekumar Bhaskaran, sbhaskar@mail.cox.smu.edu, Amit Basu In a dynamic pricing problem where the demand function is unknown a priori, price experimentation can be used for demand learning. In practice, however, online sellers are faced with a few business constraints, including the inability to conduct extensive experimentation, limited inventory and high demand uncertainty. In this talk we discuss models and algorithms that combine machine learning and price optimization that significantly improve revenue. We report results from live implementations at companies such as Rue La La, Groupon and a large European Airline carrier. Involving customers in the new product design can be a powerful means to achieve high levels of customer satisfaction and market success. However, the “co-design” process may require participating customers to commit significant time and effort, while facing the uncertainty that the firm may overprice the custom product. Since this reduces a customers incentive to commit effort upfront, co-design can be difficult to motivate. We develop analytical models that capture these various effects. 3 - Flexibility and Knowledge Development in Product Development: Insights from a Landscape Search Model Mohsen Jafari Songhori, Jsps Research Fellow, Tokyo Institute of Technology, J2 Bldg., Room 1704, 4259 Nagatsuta-cho,, Tokyo, 226-8502, Japan, mj2417@gmail.com, Majid Abdi, Takao Terano ■ TA55 55-Room 108B, CC This study introduces a landscape model of Product Development (PD). The model captures different PD performance aspects (e.g. development time, quality and cost) and their trade-offs. Moreover, knowledge development dynamics and flexibility are incorporated in the model to investigate how strategies toward these, in PD process, are associated with the performance measures. Extensions of DEA Cluster: Data Envelopment Analysis Invited Session Chair: Endre Bjorndal, Associate Professor, Norwegian School of Economics, Helleveien 30, Bergen, 5045, Norway, Endre.Bjorndal@nhh.no 1 - Assessment of Alternative Approaches to Include Exogenous Variables in DEA Estimates Jose M. Cordero, Universidad de Extremadura, Av Elvas sn, Badajoz, Spain, jmcordero@unex.es, Daniel Santin ■ TA57 57-Room 109B, CC Applications of Stochastic and Dynamic Programming in Energy The aim of this paper is to compare the performance of some recent methods developed in the literature to incorporate the effect of external variables into the estimation of efficiency measures such as the conditional approach developed by Daraio and Simar (2005, 2007) or the one-stage model proposed by Johnson and Kuosmanen (2012). To do this, we conduct a Monte Carlo experiment using a translog function to generate simulated data. Sponsor: ENRE – Energy II – Other (e.g., Policy, Natural Gas, Climate Change) Sponsored Session Chair: Andrew Liu, Assistant Professor, Purdue University, 315 N. Grant Street, West Lafayette, IN, 47907, United States of America, andrewliu@purdue.edu 1 - Approximate Dynamic Programming for Pricing-based Real-time Demand Management Ozgur Dalkilic, The Ohio State University, 205 Dreese Labs, 2015 Neil Ave, Columbus, OH, 43210, United States of America, dalkilic.1@buckeyemail.osu.edu, Atilla Eryilmaz, Antonio Conejo 2 - Compensating for Exogenous Cost Drivers in the Regulation of Electricity Networks Endre Bjorndal, Associate Professor, Norwegian School of Economics, Helleveien 30, Bergen, 5045, Norway, Endre.Bjorndal@nhh.no, Maria Nieswand, Mette Bjørndal, Astrid Cullmann The present yardstick model used by the Norwegian regulator compensates, via two-stage DEA efficiency analysis, for a number of environmental factors. These factors are correlated with measured efficiency and company size. We compare conditional nonpararametric methods to current benchmarking model, and we discuss whether the choice of method affects the revenue caps of companies in a systematic manner. We consider the real-time demand management problem of a load aggregator that coordinates the consumer demand to match a predetermined daily load. The aggregator’s objective is to minimize its payment to the real-time market. Under uncertainty of the market prices, we derive dynamic pricing algorithms that approximate the optimal dynamic programming solution. We show via numerical investigations that the proposed algorithms coordinate flexible demand and achieve close to optimal allocation. 276 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 277 INFORMS Philadelphia – 2015 TA60 2 - A Revenue Adequate Stochastic Programming Market Clearing Mechanism for Effective Integration of Volatile Renewable Generation Golbon Zakeri, Dr., University of Auckland, Auckland, New Zealand, g.zakeri@auckland.ac.nz 4 - Volumes for the Renewable Fuel Standard using Multiobjective Programs with Equilibrium Constraints Sauleh Siddiqui, Assistant Professor, Johns Hopkins University, 3400 N. Charles St. Latrobe 205, Baltimore, MD, 21218, United States of America, siddiqui@jhu.edu, Adam Christensen Pentration of generation from volatile renewable sources of electricity generation has substantially increased in electricity markets around the world. Various authors (e.g. Pritchard et al and Morales et al) have proposed mechanisms to deal with this however these approaches are not revenue adequate under each scenario (although they are in expectation). We will introduce a variation of the stochastic dispatch mechanism that is revenue adequate under each scenario and present its properties. We apply a Multiobjective Program with Equilibrium Constraints to the United States renewable fuel market to help understand why it has been so difficult in releasing the 2014 mandate for the Renewable Fuel Standard. Our analysis provides a variety of policy alternatives to aid in setting these volume obligations and is applicable to a wide variety of climate and energy market settings. 3 - Parallel Computing of Stochastic Programs with Application to Energy System Capacity Expansion Andrew Liu, Assistant Professor, Purdue University, 315 N. Grant Street, West Lafayette, IN, 47907, United States of America, andrewliu@purdue.edu, Run Chen ■ TA59 59-Room 110B, CC Fire Management 1: Suppression Sponsor: ENRE – Environment II – Forestry Sponsored Session Power grids’ planning and operations exhibit extreme multiscale, ranging from hourly operation to decades of planning. The linkage between decisions at different time scales may be relaxed to produce multiple independent subproblems. We propose to use an augmented Lagrangian multiplier method to design parallel algorithms to solve such multiscale problems. Convergence of the embedded algorithm for convex problems will be shown, along with preliminary numerical results. Chair: Vitaliy Krasko, Colorado School of Mines, 1500 Illinois St, Golden, CO, United States of America, vkrasko@mymail.mines.edu 1 - Efficient use of Aerial Firefighting Assets Matthew Thompson, US Forest Service, 800 E Beckwith, Missoula, MT, 59801, United States of America, mpthompson02@fs.fed.us ■ TA58 This presentation will explore themes in measuring and improving the efficiency of aerial firefighting assets. Insights from case studies in the US and Italy will be highlighted. 58-Room 110A, CC Topics in Oil, Natural Gas, and Alternative Fuels 2 - The Development and use of Forest Fire Detection System Performance Measures Dave Martell, david.martell@utoronto.ca Sponsor: ENRE – Energy II – Other (e.g., Policy, Natural Gas, Climate Change) Sponsored Session Forest fire detection systems are designed to detect fires while they are small but concerted efforts to minimize detection size can enhance the performance of the detection sub-system at the expense of overall fire management system performance. We describe the development and use of a detection system performance measure designed to overcome such problems. Chair: Sauleh Siddiqui, Assistant Professor, Johns Hopkins University, 3400 N. Charles St. Latrobe 205, Baltimore, MD, 21218, United States of America, siddiqui@jhu.edu 1 - Rate-of-return Regulation and Investment in a Natural Gas Pipeline Olivier Massol, IFP School, 228-232 avenue Napoléon Bonaparte, Rueil-Malmaison, France, olivier.massol@ifpen.fr, Florian Perrotton 3 - A Network Interdiction Approach for Mitigating a Pyro-Terror Attack Eghbal Rashidi, PhD Student, Mississippi State University, 1212 Louisville St, # 58, Starkville, MS, 39759, United States of America, er442@msstate.edu, Hugh Medal We study a problem in which a group of terrorists seek to maximize the impact of a pyro-terror attack by optimally locating the fire ignition points on a landscape, whereas fire managers wish to interdict the expansion of fire and mitigate the damage using an optimal fuel treatment plan. We model the problem as a Stackelberg game and develop a decomposition algorithm to solve it. We examine the economics of a natural gas pipeline project provided by a foreign private firm in a LDC. The infrastructure could trigger possible future developments of the domestic gas sector. We address two questions. First, can a rate-of-return (ROR) type of regulatory organization induce the firm to rationally accept to build ahead of proven demand? Second, how far would the allowed ROR have to rise for the pipeline design to be adopted be congruent with the socially desirable one? 4 - Machine Learning Methods to Improve Fire Suppression Policies on Simulated Landscapes Hailey Buckingham, hailey.buckingham@oregonstate.edu, Claire Montgomery 2 - Multistage Stochastic Model for Natural Gas Contract and Maintenance Scheduling of Power Plants Zhouchun Huang, University of Central Florida, 4000 Central Florida Blvd, Orlando, Fl, 32816, United States of America, hzclinger@gmail.com, Qipeng Zheng Any policy which informs wildfire suppression decisions affects the future evolution of the landscape as patterns of growth, harvest, and fire each adjust to the influence of the policy’s fire suppression regime. Improving a policy is difficult because the long-term effects may not be obvious a priori because present decisions change future states. In this study, we use machine learning techniques and monte carlo simulations of forested landscapes to improve a wildfire suppression policy. Natural gas contracting and equipment maintenance scheduling are two major factors that affect the profit of a natural gas power plant. We consider both of them together and propose a multistage stochastic model to address the uncertainties of gas and electricity prices in the market. A scenario-based decomposition strategy is applied to solve the model and the numerical results will be present. ■ TA60 3 - A Crude Oil Market Model for the United States Olufolajimi Oke, PhD Candidate, Johns Hopkins University, 3400 N Charles St, Latrobe 205, Baltimore, MD, 21218, United States of America, ooke1@jhu.edu, Max Marshall, Ricky Poulton, Sauleh Siddiqui, Daniel Huppmann 60-Room 111A, CC Education I Contributed Session The United States’ crude oil industry currently faces infrastructural and environmental challenges, as production surges and crude-by-rail shipments and incidents increase. We adapt Huppman and Egging’s dynamic Generalized Nash Equilibrium model (Multimod) to the US market. Thus, we can analyze the transportation of crude oil and explore possible scenarios to recommend decisions for safe movement, as well as gauge the economic impact of new regulations and policy interventions. Chair: Nabil Belacel, Senior Research Officer, NRC, 100 des Aboiteaux Street, Moncton, NB, E1A7R1, Canada, nabil.belacel@nrc.gc.ca 1 - Co-Author Network Analysis of Operations Management Journals Bonie(he) Zhang, PhD Candidate, Rutgers Business School, 1 Washington Park, Newark, United States of America, boni.zhang@rutgers.edu, Yao Zhao, Xinxin Xuan We study the co-author network of flag-ship INFORMS journals in operations management such as Management Science and Operations Research. Our empirical exploration characterizes the changing patterns of the co-author network and provides insights to authors on how to improve productivity through exploitation of the academic social network. 277 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 278 TA61 INFORMS Philadelphia – 2015 2 - Case Study: Vastrapur Car Rental Services Balaraman Rajan, Assistant Professor, California State University East Bay, 25800 Carlos Bee Blvd, Hayward, CA, 94542, United States of America, balaraman.rajan@csueastbay.edu, Ravichandran Narasimhan 3 - Equilibrium Investment Strategies in Renewable Portfolio Standards under Uncertainty Yuta Kamobayashi, Tokyo University of Science, 2641 Yamazaki, Noda-shi, Chiba, Japan, 7414609@ed.tus.ac.jp, Ryuta Takashima, Makoto Tanaka, Yihsu Chen In this case we discuss the revenue model for a rental car business in India. The case can be used for teaching topics in probability and decision modeling at both undergraduate and graduate level. The first part of the case focuses on expected value and the second part of the case involves decision making under uncertainty and strategic choices. It can also be extended to train students in basic simulation using Crystal Ball or other such tools. Recently renewable portfolio standard (RPS) has been introduced due to further penetration of renewable energies. In this paper, we propose a two-period competition model in an oligopolistic electricity industry with uncertain demand in order to consider investment behaviors for firms in a framework of the PRS. We analyze an effect of the RPS on investments in renewables and nonrenewables. Additionally, we show how a percentage of production from renewables affects the market equilibrium. 3 - A Learner-Analytics Based Approach for Attenuating the Course-Level Dropout Rate Aysegul Demirtas, Graduate Student, Arizona State University, 699 S Mill Avenue, Tempe, AZ, 85281, United States of America, ademirt2@asu.edu, Jennifer Bekki, Esma Gel, George Runger 4 - Analysis of Regional Market Impact of EPA’s Clean Power Plan: Mass-based or Rate-based Standard? Duan Zhang, University of California, Merced, 1392 Dynes St, Merced, CA, 95348, United States of America, dzhang8@ucmerced.edu, Yihsu Chen, Makoto Tanaka Despite their potential to attract larger numbers of students, online courses remain plagued by a student attrition problem. We apply data mining and learner analytics techniques to better understand online learner behavior in an effort to attenuate the online course drop-out rate. We present our modeling approach, utilizing data from student interactions with the course LMS, and our findings on course-level persistence based on the application of our approach to data from multiple courses. We studied the market and emission outcomes of the EPA proposed rate-based emission policy or the Clean Power Plan. A theoretical model was built to generate contestable hypothesis. A large-scale simulation of the PennsylvaniaJersey-Maryland electricity market in 2012 was used to validate the hypotheses and quantify the magnitude of impacts, including distribution of economics rent as well as the shift of pollution emissions. We report the preliminary results in this talk. 4 - The School Closing Problem Jing Xu, University of Pennsylvania, 209S 33rd Street, Department of Mathematics, Philadelphia, PA, 19104, United States of America, xjing@sas.upenn.edu ■ TA62 When school districts face declining enrollments, schools must be closed to reduce costs. The choice of which schools to be shuttered is controversial. Surprisingly, few papers have considered this problem. This paper considers the effect of using existing school choice mechanisms to close schools. It turns out simple modifications of existing algorithms produce perverse results. We also establish non-existence of a Pareto-efficient and strategy-proof mechanism in a basic school closing model. 62-Room 112A, CC Reliability and Random Factors in Power Systems Cluster: Energy Systems: Design, Operation, Reliability and Maintenance Invited Session Chair: Bo Zeng, Assistant Professor, University of South Florida, Tampa, 4202 E. Fowler Avenue, Tampa, Fl, 33620, United States of America, bzeng@usf.edu 1 - Protect Power System from Electromagnetic Pulse Feng Pan, Research Engineer, Pacific Northwest National Laboratory, P.O. Box 999 MSIN K1-85, Richland, WA, 99352, United States of America, feng.pan@pnnl.gov, Russell Bent, Aric Hagberg ■ TA61 61-Room 111B, CC Sustainability in Energy Sector: Policy Analysis and Technology Assessment Sponsor: ENRE – Environment I – Environment and Sustainability Sponsored Session Power grids are vulnerable to Electromagnetic pulse (EMP) that can lead a power grid to collapse in a short time. We introduce an optimization model to configure a power grid prior to an EMP so that the damage caused by EMP is reduced. This talk will focus on the modeling aspect. Chair: Yihsu Chen, Associate Professor, University of California, Merced, 5200 N. Lake Rd, Merced, CA, 95343, United States of America, ychen26@ucmerced.edu 1 - Market Impacts of Energy Storage in a Transmission-Constrained Power System Afzal Siddiqui, University College London, Department of Statistical Science, Gower Street, London, UK, WC1E 6BT, United Kingdom, afzal.siddiqui@ucl.ac.uk, Vilma Virasjoki, Paula Rocha, Ahti Salo 2 - Modeling Cascading Failures and Restoration Times in Power Networks to Address Resilience Sinan Tas, Assistant Professor, Penn State University-Berks College, sut12@psu.edu, Vicki Bier Prevention is generally the default solution in security investments of critical infrastructure. Electric power networks are capacity-constrained systems, which makes them a perfect candidate for cascading failure. Moreover, different components take substantially different times to recover. In this study, we will analyze investments that will possibly improve overall resilience of the network (rather than preventive ones that decreases the likelihood of such attacks). Intermittent renewable energy (RE) technologies require conventional power plants to ramp up more often. In turn, energy storage may offset the intermittency of RE technologies and facilitate their integration into the grid. In order to assess the consequences of storage, we use a complementarity model with market power, transmission constraints, and uncertainty in RE output. We find that although storage reduces congestion and ramping costs, it may actually increase greenhouse gas emissions. 3 - Joint Planning of Energy Storage and Transmission for Wind Energy Generation Wei Qi, PhD Candidate, University of California, Berkeley, 1117 Etcheverry Hall, Berkeley, CA, 94720, United States of America, qiwei@berkeley.edu, Yong Liang, Zuo-jun Max Shen 2 - Do Emissions Caps Lead to Carbon Leakage in Regional Markets? The Case of South-east Europe Verena Viskovic, PhD Student, University College London, 50 Tiber Gardens, London, N/, N10XE, United Kingdom, verena.viskovic@gmail.com, Yihsu Chen, Afzal Siddiqui Abstract: Regions with abundant wind energy usually have no ready access to power infrastructure. We propose models of transmission network planning with co-location of energy storage systems for wind energy delivery. Our models determine the sizes and sites of storage stations as well as the corresponding topology and capacity of the transmission network. Then we present various insights regarding storage value, technology advancements and layout robustness. We examine the extent of carbon leakage in neighbouring jurisdictions with different carbon emissions reduction policies. We use a complementarity model to illustrate carbon leakage on a three-node power system. Subsequently, we model a 19-node Southeastern European network in order to study carbon leakage on the periphery of the EU. 278 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 279 INFORMS Philadelphia – 2015 ■ TA63 TA65 2 - Lessons Learned Deploying ODG Larry Neal, Independent, 3667 Cantelow Rd, Vacaville, CA, 95688, United States of America, lnealjr@wildblue.net, Frank Koch 63-Room 112B, CC KINFORMS Sponsored Session A panel of seasoned practitioners will discuss the lessons learned in deploying the concepts of Decision Quality throughout their organization, or ODQ. After brief opening remarks, the panel will discuss the learnings both positive and negative, of their experiences. The focus of this session is to help other institutions follow suit and raise the bar on their organization decision making practices. Attendees will come away with readily usable insights and tips for their own use. Sponsor: KINFORMS Sponsored Session Chair: Chang Won Lee, Corresponding Author, Hanyang University, School of Business, Seoul, 133-791, Korea, Republic of, leecw@hanyang.ac.kr 1 - Study on the Supply Chain Management Critical Success Factors (csf) Chang Won Lee, Corresponding Author, Hanyang University, School of Business, Seoul, 133-791, Korea, Republic of, leecw@hanyang.ac.kr, Gary Gaukler 3 - Applying Decision Analysis at Pfizer – Lessons Learned from the Field Rodger Thompson, Sr. Director/team Leader, Pfizer, Inc., 500 Arcola Road, Collegeville, PA, 19426, United States of America, rodger.thompson@pfizer.com This presentation will discuss the journey that the Portfolio and Decision Analysis (PDA) group at Pfizer has undertaken to bring decision excellence to the Pfizer organization. The discussion will focus on lessons learned on adapting the Dialog Decision Process to Pfizer to enable integration of the six components of decision quality. For many companies, managing their supply chain has become increasingly central to their business success. Thus, it is crucial to investigate and identify appropriate supply chain practices for today’s business environment. We call these practices, the Critical Success Factors (CSF) for supply chain management (SCM). Appropriate measures are developed and tested with a questionnaire survey. The results of the empirical analysis confirm that SCM-CSF can be conceptualized. 2 - Retailer’s Optimal Sourcing Strategy under Consumer Stockpiling: A Risk Management Approach Jiho Yoon, Michigan State University, N468 North Business Complex, Michigan State University, East Lansing, MI, 488241121, United States of America, yoon@broad.msu.edu, Ram Narasimhan, Myungkyo Kim ■ TA65 We study a retailer’s sourcing strategy under consumers’ stockpiling behavior and the factors associated with the selection of an optimal strategy in multi-tier supply chains in the presence of supply disruption risk. Stockpiling behavior occurs when consumers attempt to mitigate the negative impact of a supply shortage. Our analysis shows that optimal sourcing strategy is highly dependent on multiple factors. Sponsor: Decision Analysis Sponsored Session 65-Room 113B, CC Recent Findings and Experiences in Probability Elicitation Chair: Saurabh Bansal, Assistant Professor, Penn State Univrsity, 405 Business Building, University Park, PA, 16802, United States of America, sub32@psu.edu 1 - Indirect Elicitation of Subjective Probabilities through Pair-Wise Comparisons David Budescu, Professor, Fordham University, 441 E Fordham Road, 220 Dealy Hall, Bronx, NY, 10458, United States of America, budescu@fordham.edu, Han Hui Por 3 - Relationships in Servitization, Satisfaction and Intention to Reuse: Customers’ Perspective Sang Hyung Ahn, Professor, Seoul National University, Graduate School of Business, Seoul, Korea, Republic of, shahn@snu.ac.kr, Chang Won Lee This study presents to find out a relationship among characteristics of servitization, satisfaction and intention to reuse in terms of customers’ perspective. The results were examined to identify significant factors affecting servitization, satisfaction and intention to reuse. The study provides decisionmakers with more accurate information to develop appropriate servitization practices in terms of customers perspective. We test a new method for eliciting subjective probabilities. Judges compare pairs of possible outcomes and identify which of the two is more likely, and by how much. These judgments generate a matrix from which the target probabilities are estimated by the geometric means. We compared the quality of our estimates with traditional direct estimates and show that they were significantly more accurate, suggesting that the new approach is a good candidate for replacing standard elicitation methods. 4 - Industrialization, Productivity and the Shift to Services and Information Hosun Rhim, Professor Of Logistics, Service, And Operations Management, Korea University Business School, Anam-dong, Seongbuk-gu, 136-701, Seoul, Korea, Republic of, hrhim@korea.ac.kr, Uday Karmarkar, Kihoon Kim 2 - Eliciting and Modeling Continuous Forecasts Joe Tidwell, University of Maryland, Biology/Psychology Building, College Park, United States of America, jtidwell@umd.edu Accurate forecasting models for continuous outcomes offer many benefits, including eliminating most close-call counterfactuals, better information about tail risks, and the ability to obtain forecasts for any value across the range of possible outcomes. In a series of experiments, we evaluate various methods for eliciting small sets of judgments from individual forecasters regarding real-world events and then aggregating these judgments over forecasters into continuous forecast models. The traditional explanation for the shift to services was the steady growth of manufacturing productivity. But this does not explain the initial growth in manufacturing, or that of information intensive services relative to physical services. The authors adduce a second factor that explains both trends: the relative maturity of a market. 3 - Estimating Continuous Distributions by Quantifying Errors in Probability Judgments for Fixed Values Asa Palley, Duke University, The Fuqua School of Business, 100 Fuqua Drive, Box 90120, Durham, NC, 27708, United States of America, asa.palley@duke.edu, Saurabh Bansal ■ TA64 64-Room 113A, CC The Journey to Organizational Decision Quality (ODQ) In many managerial decision problems, the distribution for a continuous random variable must be obtained from expert judgments. Using a scale-free model of judgmental errors, we present a method for estimating distribution parameters through linear combinations of the judgments provided, where the weights are explicit functions of the expert’s errors. Finally, we demonstrate the application and benefits of our approach using data collected in an experimental study. Sponsor: Decision Analysis Sponsored Session Chair: Carl Spetzler, CEO, Strategic Decisions Group, 745 Emerson Street, Palo Alto, CA, 94301, United States of America, cspetzler@sdg.com 1 - Progress in the Adoption of ODQ (Organizational Decision Quality) Carl Spetzler, CEO, Strategic Decisions Group, 745 Emerson Street, Palo Alto, CA, 94301, United States of America, cspetzler@sdg.com 4 - A Turning Point Model Based on Exponential Smoothing Xiaojia Guo, University College London, Dept. of Managment and Innovation, Gower Street, London, WC1E 6BT, United Kingdom, x.guo.11@ucl.ac.uk, Casey Lichtendahl, Yael Grushka-Cockayne We propose a turning point model that extends the damped multiplicative trend exponential smoothing model. Our model offers the ability to dynamically update the local level and the growth trend, and ultimately to predict the turning point. This dynamic turning point model can be contrasted with non-dynamic models that are popular in the literature, such as the Bass diffusion model. We fit the model to several well-studied time series and examine the model’s performance. To set the stage for the following speakers, this session will provide a quick review of ODQ, the ODQ maturity curve, and the progress that companies are making on the journey to ODQ. After the following speakers, we will have a panel discussion on the challenges faced by champions on the journey to ODQ and how they are best met. 279 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 280 TA66 INFORMS Philadelphia – 2015 ■ TA66 2 - Exact Formulations and Algorithms for the Pollution Routing Problem Yongjia Song, Virginia Commonwealth University, 821 W Franklin Street, Richmond, VA, United States of America, ysong3@vcu.edu, Ricardo Fukasawa, Qie He 66-Room 113C, CC Airline/Airport Operations Management Sponsor: Aviation Applications Sponsored Session We propose for the first time exact formulations of the pollution routing problem. These formulations are all mixed integer convex programs, with one being a mixed integer second-order cone program. The lower bounds provided by the continuous relaxations of these formulations are compared theoretically. Based on our formulations, instances with up to 25 customers in the literature are solved to optimality for the first time. Chair: Ahmed Ghoniem, Isenberg School of Management, UMass Amherst, 121 Presidents Dr., Amherst, MA, 01002, United States of America, aghoniem@isenberg.umass.edu 1 - A Simulation-optimization Approach for Robust Aircraft Routing and Flight Retiming Mohamed Haouari, Professor, Qatar University, BP 2713, Doha, Qatar, mohamed.haouari@qu.edu.qa, Mohamed Ben Ahmed, Farah Zeghal Mansour 3 - A Column Generation Algorithm to Solve the Pollution Routing Problem Fernando Santos, PhD, University of Waterloo, 200 University Avenue West, Waterloo, Canada, fernandoafonso1@gmail.com, Qie He, Ricardo Fukasawa, Yongjia Song We propose a novel simulation-optimization approach for solving the robust aircraft routing and flight retiming problem. The approach requires iteratively solving a mixed-integer quadratic programming problem that aims at optimally inserting buffer times between consecutive flights, and invoking a Monte-Carlo procedure for assessing the robustness of the generated schedules. We present the results of extensive computational experiments that were carried out on a real data. We introduced a set partitioning formulation and a column generation algorithm to solve the Pollution Routing Problem (PRP). To price out negative reduced cost routes we proposed a labelling algorithm that derives novel dominance rules in order to prune out unpromising labels and perform faster. 4 - The Deterministic Dispatch Waves Problem Mathias Klapp, PhD Student, Georgia Tech, 755 Ferst Drive NW, Main Building #326, Atlanta, GA, 30332-0205, United States of America, maklapp@gatech.edu, Alan Erera, Alejandro Toriello 2 - Airlines’ Hedging Policies: An Empirical Approach to the U.S. Domestic Market Soheil Sibdari, Associate Professor, UMass Dartmouth, 285 Old Westport Rd, North Dartmouth, MA, Dartmouth, United States of America, ssibdari@umassd.edu We study last-mile delivery systems by formulating the deterministic dispatch waves problem (DWP) that models a distribution center where geographically positioned orders arrive at known action periods (waves) throughout the day. At each wave, the decision maker chooses whether to dispatch a single vehicle or not and the subset of open orders to serve in the vehicle’s route, with the objective of minimizing operational costs and penalties for unserved requests. We study airlines’s hedging policies during years 2002-2015 according to their corporate’s yearly report. An empirical study examines airlines’ policy and determine the impact of airline size, market share, and the airlines’ aircraft sizes on the hedging effectiveness. 3 - Meta-heuristic Algorithm for the Multiple Runway Aircraft Scheduling Problem Bulent Soykan, Old Dominion University, Dep. of Eng. Mngt. and Systems Eng., Norfolk, VA, United States of America, bsoyk001@odu.edu, Ghaith Rabadi ■ TA68 68-Room 201B, CC Joint Session TSL/Public Sector: Resilience in Interdependent Infrastructure System Multiple Runway Aircraft Scheduling Problem involves assigning both landing and taking-off aircrafts to runways, sequencing them on each runway and assigning each aircraft a landing or take-off time while considering predetermined time windows for each aircraft to land or take-off. This research aims to develop a tabu search/path relinking algorithm for the static case of the problem, where all information of aircraft is known in advance. Sponsor: Transportation, Science and Logistics Sponsored Session Chair: Mohammad Khodayar, Southern Methodist University, 6251 Airline Rd, Junkins Bldg, suite 334, Dallas, TX, 75275, United States of America, mkhodayar@mail.smu.edu 1 - Interdiction Analysis of Coupled Electricity and Natural Gas Networks Bowen Hua, The University of Texas at Austin, 1616 Guadalupe St, Austin, TX, 78701, United States of America, bhua@utexas.edu, Ross Baldick 4 - A Two-Stage Airport Surface 4D Taxiing Trajectory Scheduling Strategy Considering Runway Exit Select Xiang Zou, Tsinghua University, Room 430, Main Building, Tsinghua Univ., Beijing, China, x-zou10@mails.tsinghua.edu.cn, Bang An This paper proposes a two-stage airport taxing scheduling policy. In the first stage, all of the interested aircrafts are assigned initial routes. Then, aircrafts unavailable to fulfill their initially assigned routes are rescheduled. We do not fix the runway exits of landing aircrafts. Instead, we introduce Runway Exit Availability and a MIP model to assign 4D taxiing trajectories. Test in the environment of Beijing Capital Airport shows the effectivity and efficiency of the approach. We present a bilevel optimization model to identify the critical components of the coupled power and natural gas pipeline system. The upper-level problem involves the interdiction decisions and the lower-level problem represents the operation of the coupled system. We model the system operation as an MILP to include the nonlinear flow-pressure relations. Some theoretical properties of this bilevel program are analyzed. A decomposition algorithm is proposed to solve the problem. ■ TA67 2 - Quantifying the Resilience of an Urban Traffic – Electric Power Coupled System Elise Miller-Hooks, Professor, University of Maryland, College Park, MD, elisemh@umd.edu, Seksun Moryadee, Steven Gabriel, Hossein Fotouhi 67-Room 201A, CC Advanced Routing Models Sponsor: TSL/Freight Transportation & Logistics Sponsored Session A nonlinear, stochastic, mixed integer program is presented for quantifying the resilience of the coupled traffic-power network to a disruption. The model captures interdependencies in this system, and seeks an optimal allocation of limited mitigation, preparedness and response resources to obtain an efficient resource allocation plan and maximum resilience estimate. Chair: Qie He, University of Minnesota, 111 Church Street SE, Minneapolis, United States of America, qhe@umn.edu 1 - Pollution-routing Problems with Speed and Departure Time Optimization Raphael Kramer, PhD Student, Universita degli Studi di Modena e Reggio Emilia, Via Amendola 2, 42122, Reggio Emilia, Italy, raphael.kramer@unimore.it, Thibaut Vidal, Anand Subramanian, Nelson Maculan 3 - Improving the Resilience of Multiple Energy Carrier Microgrids Against Deliberate Disruptions Saeed Dehghan Manshadi, Southern Methodist University, 6251 Airline Rd, Junkins Bldg, Dallas, TX, 75275, United States of America, manshadi@mail.smu.edu, Mohammad Khodayar We consider the Pollution-Routing Problem with possible departure time optimization. This enables to better allocate human resources to time periods with higher delivery needs. An algorithm for speed and departure time optimization is introduced for any fixed route. Its optimality is proven. Integrating this algorithm into a classical metaheuristic generates high-quality routing solutions. Experimental analyses show the impact of departure time on speeds decision, emissions and labor costs. This paper proposes a framework to identify the vulnerable components in the coordinated natural gas and electricity distribution networks in microgrids and to ensure the resilient operation of such interdependent networks. The proposed framework addresses deliberate actions to disrupt the energy flow in the microgrids and proposes reinforcement strategies to increase the resilience of the energy supply. 280 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 281 INFORMS Philadelphia – 2015 ■ TA69 TA72 2 - Failure Prediction and Sensor Spacing Optimization Along Track Corridors Yanfeng Ouyang, Univ. Of Illinois, 205 N. Mathews Ave, Urbana, United States of America, yfouyang@illinois.edu, Zhaodong Wang 69-Room 201C, CC Maritime Logistics This talk describes a machine-learning based framework for determining sensor deployment to ensure optimal reporting of potential incident-prone failures of the passing traffic. A simulation-based optimization model is used to find the optimal sensor spacing. Sponsor: Transportation, Science and Logistics Sponsored Session Chair: Irina Benedyk, United States of America, birina@purdue.edu 1 - Solving the Pre-Marshalling Problem to Optimality Kevin Tierney, Assistant Professor, University of Paderborn, Warburger Strafle 100, Paderborn, 33098, Germany, kevin.tierney@upb.de, Stefan Voss, Dario Pacino 3 - Development and Application of Line-of-road Emulator Tool in CSX Yu Wang, Manager Operations Research, CSX Transportation Inc., 500 Water Street, Jacksonville, FL, 32202, United States of America, Yu_Wang@csx.com, Eric Pachman The pre-marshalling problem is a key problem at container terminals. The goal is to find a minimal sequence of re-shuffling containers in a set of stacks such that they are arranged according to the time each container must leave the stacks. We present a novel algorithm using A* and IDA* combined with several novel branching and symmetry breaking rules. We solve over 500 previously unsolved benchmark instances to optimality clearly outperforming current state-of-the-art methods. Line-of-Road Emulator is a web-based tool to visualize train movements in a GIS view. The tool can highlight slow-moving and/or long-dwell trains with different styles of bubbles, which provides informative insights to help railroad managers understand the situation and investigate the reasons causing congestions. The tool was used to create an illustration video about the congestion happened on the northern tier of CSX network in 2014 winter, and has received high evaluation from the users. 2 - A Genetic Algorithms Based Approach to Develop Cost-Effective Annual LNG Delivery Program Fatih Mutlu, Asst. Professor, Qatar University, Doha, Doha, Qatar, fatihmutlu@qu.edu.qa 4 - Optimization Algorithms for Hump Yard Decision Support System Alexey Sorokin, Senior Systems Engineer, Optym, 7600 NW 5th Place, Gainesville, FL, 32607, United States of America, alexey.sorokin@optym.com, Ravindra Ahuja, Krishna Jha Developing a cost effective annual delivery program for liquefied natural gas suppliers is known to be among the most challenging integrated inventory, production, and maritime delivery routing problems. We use a genetic algorithms based approach to solve this problem. We produce alternative routes for the vessels, each of which represents a chromosome. Our method performs better than the exact solution method in all of the problem instances we solved. Rail cars are classified to their appropriate outbound trains in yards. Important decisions made by yardmasters include the order in which trains should be humped and classification track on which a block should be built at any point in time. We developed optimization modules for a real-time decision support system that can assist yardmasters with these decision. Benefits of the optimization algorithms were computed using a hump-yard simulation system previously developed by Optym. 3 - A Mathematical Model for the Ship Scheduling and Cargo Assignment Problem Salomon Wollenstein Betech, Student, Instituto Tecnologico de Estudios Superiores de Monterrey, Av Carlos Lazo 100, Alvaro Obregón, DF, 01389, Mexico, s.wollenstein@gmail.com ■ TA72 72-Room 203A, CC Middle-size companies with maritime shipping face a scheduling and cargoassignment problem. Given a set of demands, suppliers, contracts, and ships, the company must design their operations to minimize cost. A mathematical model is proposed that simultaneously solves the ship scheduling and cargo assignment problem for a period of a year, discretizing time in days. The algorithm is capable of solving the problem at a rate of five ships and ports in ten minutes. DDDAS for Industrial and System Engineering Applications I Sponsor: Quality, Statistics and Reliability Sponsored Session 4 - A Bivariate Probit Model to Analyze Perspectives for Container Shipping on the Northern Sea Route Irina Benedyk, United States of America, birina@purdue.edu, Srinivas Peeta Chair: Shiyu Zhou, Professor, University of Wisconsin-Madison, Department of Industrial and Systems Eng, 1513 University Avenue, Madison, WI, 53706, United States of America, shiyuzhou@wisc.edu This study seeks to explore opportunities and barriers for container freight shippers to use the Northern Sea Route. A stated preference survey of freight shippers in East Asia and Europe is conducted. A Bivariate Probit Model is used to investigate attitudes towards the usage of the North Sea Route, and identify key factors that influence them. Co-Chair: Yu Ding, Professor, Texas A&M University, ETB 4016, MS 3131, College Station, TX, United States of America, yuding@iemail.tamu.edu 1 - Dynamic Data Driven Applications Systems DDDAS): New Capabilities in Data Analytics Frederica Darema, Program Director, Air Force Office of Scientific Research, United States of America, frederica.darema@us.af.mil ■ TA70 This talk provides an overview of future directions enabling in new methodologies for analytics through the DDDAS (Dynamic Data Driven Applications Systems) paradigm. We will discuss how DDDAS allows new capabilities in data analytics to enable optimized and fault tolerant systems management, improved analysis and prediction of system conditions, in a diverse set of application areas ranging from aerospace applications to smart cities, to manufacturing planning and control, and cybersecurity. 70-Room 202A, CC Advanced Analytics in Tactical Decision Making Sponsor: Railway Applications Sponsored Session Chair: Krishna Jha, Vice President Research And Development, Optym, 7600 NW 5th Place, Gainesville, FL, 32607, United States of America, krishna.jha@optym.com 1 - Forecast Locomotive Surplus and Deficit to Balance the Terminals and Shops Kamalesh Somani, CSX Transportation, 500 Water St, Jacksonville, FL, 32202, United States of America, Kamalesh_Somani@CSX.com, Shankara Kuppa, Artyom Nahapetyan 2 - Offline Learning for Dynamic Data-driven Capability Estimation for Self-aware Aerospace Vehicles Douglas Allaire, Assistant Professor, Texas A&M University, 425 MEOB, 3123 TAMU, College Station, TX, 77843, United States of America, dallaire@tamu.edu, Benson Isaac A self-aware aerospace vehicle can dynamically adapt the way it performs missions by gathering information about itself and its surroundings and responding intelligently. We present an information-theoretic approach to offline learning via the optimization of libraries of strain, capability, and maneuver loading using physics-based computational models. Online capability estimation is then achieved using by a Bayesian classification process that fuses dynamic, sensed data. Number of locomotives coming into a terminal may not be same as number of locomotives going out. This creates imbalance where some terminals are in constant need for locomotives and some other terminals usually have spare locomotives. Similarly a shop may receive more locomotive than its capacity and at the same time another shop may not be used to its full capacity. We developed advance analytics tools which help to minimize network balancing cost and any train delay because of locomotives. 281 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 282 TA73 INFORMS Philadelphia – 2015 ■ TA73 2 - Concurrent Process Plan Optimization for Additive Manufacturing Bahir Khoda, Professor, North Dakota State University, Room # 202F Civil and Industrial Enginee, 1410 14th Avenue North, Fargo, ND, 58102, United States of America, akm.khoda@ndsu.edu, Amm Nazmul Ahsan, Md Habib 73-Room 203B, CC Functional Data Analysis Sponsor: Quality, Statistics and Reliability Sponsored Session Implementing additive manufacturing processes effectively requires addressing issues of process proficiencies and resource utilization, both of which have a strong environmental impact. In this paper, both part build orientation and material deposition direction are concurrently optimized by analyzing part geometry to minimize the resource requirement. A concurrent multicriteria process plan optimization framework is developed using Genetic Algorithms (GA) technique. Chair: Moein Saleh, Discover Financial Services/ Arizona State University, 699 S Mill Ave, Tempe, AZ, 85281, United States of America, Moein.Saleh@asu.edu 1 - On the Use of Gaussian Processes for Surface and Profile Data Enrique Del Castillo, Penn State University, Industrial Eng. and Statistics Depts., State College, United States of America, exd13@psu.edu 3 - Online Sensor-based Monitoring in Aerosol Jet Printing Process Prahalad Rao, SUNY Binghamton, 4400 Vestal Pkwy. E, Binghamton, NY, United States of America, prao@binghamton.edu, Roozbeh Salary, Jack Lombardi, Mark Poliks Standard applications of Gaussian Processes in manufacturing data have traditionally been based on models of the form z(x,y) where x,y,z are coordinates acquired with some sensor, so correlation is assumed to occur on euclidean space external to the surface. We show new methodology that assumes instead correlation exists on the intrinsic surface points along geodesic distances, and show how this leads to better surface reconstruction in both simulated and real datasets. Aerosol Jet Printing (AJP) is an additive manufacturing process (AM) is emerging as a viable method for printing conformal electronics. However, teething quality related problems in AJP remain unresolved. We propose approaches based on image processing and sensor data analytics to achieve online quality monitoring in the AJP process. The effectiveness of the proposed approach is assessed and evaluated with several real case studies implemented on an aerosol jet printer setup. 2 - Functional Clustering with Applications in Single Molecule Experiments Ying Hung, yhung@stat.rutgers.edu Cell adhesion experiments refer to biomechanical experiments that study protein, DNA, and RNA at the level of single molecules. Motivated by analyzing a single molecule experiment, a new statistical framework is proposed based on functional clustering approaches. Simulations and applications to real experiments are conducted to demonstrate the performance of the proposed method. ■ TA75 75-Room 204B, CC IBM Research Best Student Paper Award I 3 - Design of Experiments for Functional Response Moein Saleh, Discover Financial Services/ Arizona State University, 699 S Mill Ave, Tempe, AZ, 85281, United States of America, Moein.Saleh@asu.edu, Rong Pan Sponsor: Service Science Sponsored Session Chair: Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw 1 - Best Student Paper Competitive Presentation Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw Applications of DOE for single response variable can be seen in nearly every disciplines in science and engineering. However, there are very few publications that discussed optimal design for the experiments with multiple responses taken over different points of a continuum variable. This continuum can be any other continuous variable for functional data analysis such as time in longitudinal study. My study focuses on developing a framework for designing the experiments for functional response. Finalists of the IBM Research Best Student Paper Award present their research findings in front of a panel of judges. The judging panel will decide the order of winners, which will be announced during the business meeting of the Service Science Section at the Annual Conference. 4 - Monitoring and Diagnostics of High Dimensional Multi-stream Data Samaneh Ebrahimi, Research Assistant, Georgia Institute of Technology, 755 Ferst Drive, Atlanta, GA, 30332, United States of America, samaneh.ebrahimi@gatech.edu, Kamran Paynabar, Chitta Ranjan 1- Service Innovation and the Role of Collaboration Cong Feng, Syracuse University, 721 University Avenue, Syracuse NY, United States of America, feng@congfeng.net, K. Sivakumar Results show that (1) the effect of service innovation on firm performance is greater for service firms than manufacturing firms; (2) the relationship between the propensity for service innovation and three types of collaboration is significant; and (3) vertical and third-party collaborations are more beneficial than horizontal collaboration for service firms. Correlated high-dimensional data streams (HDDS) pose significant challenges in Statistical Process Monitoring. In this research, we integrate PCA and Adaptive Lasso, and propose a novel approach for effective process monitoring and diagnosis of HDDS. The effectiveness of the proposed approach is validated through simulation and a case study. 2 - Brand Equity and Extended Service Contract Purchase Decisions Moein Khanlari Larimi,University of Alberta, Canada, khanlari@ualberta.ca, Paul Messinger ■ TA74 In this paper, we explore the role of brand equity on consumers’ extended service contract (ESC) purchase decisions. We draw from past findings to show that higher brand equity has an overall positive impact on ESC purchase decisions. We also explore the positive impact of stores on ESC purchase decisions. 74-Room 204A, CC System and Process Informatics in Additive Manufacturing (I) 3 - Regulating Greed over Time Stefano Traca, Massachusetts Institute of Technology, Cambridge, MA, United States of America, stet@mit.edu, Cynthia Rudin Sponsor: Quality, Statistics and Reliability Sponsored Session In retail, there are predictable yet dramatic time-dependent patterns in customer behavior, such as periodic changes in the number of visitors, or increases in visitors just before major holidays (e.g., Christmas). The current paradigm of multiarmed bandit analysis does not take these known patterns into account, which means that despite the firm theoretical foundation of these methods, they are fundamentally flawed when it comes to real applications. This work provides a remedy that takes the time-dependent patterns into account, and we show how this remedy is implemented in the UCB and e-greedy methods. In the corrected methods, exploitation (greed) is regulated over time, so that more exploitation occurs during higher reward periods, and more exploration occurs in periods of low reward. In order to understand why regret is reduced with the corrected methods, we present a set of bounds that provide insight into why we would want to exploit during periods of high reward, and discuss the impact on regret. Our proposed methods have excellent performance in experiments, and were inspired by a high-scoring entry in the Exploration and Exploitation 3 contest using data from Yahoo! Front Page. That entry heavily used time-series methods to regulate greed over time, which was substantially more effective than other contextual bandit methods. Chair: Linkan Bian, Assistant Professor, Mississippi State University, 260 McCain Building, Mississippi State, Starkville, MS, 39762, United States of America, bian@ise.msstate.edu 1 - Accelerated Process Optimization for Laser-based Additive Manufacturing (LBAM) Amir M. Aboutaleb, Mississippi State University, 260 McCain Building, Mississippi State, MI, 39762, United States of America, aa1869@msstate.edu, Linkan Bian, Alaa Elwany, Nima Shamsaei, Scott M. Thompson A novel Design-of-Experiment methodology is proposed to efficiently optimize process control parameters for LBAM by leveraging data obtained from prior related but non-identical studies. Our method accounts for unavoidable difference between the experimental conditions of the current and prior studies and quantify the associated uncertainty, which is further updated using real-world data generated in the current study. 282 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 283 INFORMS Philadelphia – 2015 TA78 ■ TA77 4 - Assessing the Impact of Product and Service Quality on Consumer Returns: A Data Analytics Study Necati Ertekin,Texas A&M University, Mays Business School, College Station TX 77840, United States of America, nertekin@mays.tamu.edu, Gregory Heim, Michale Ketzenberg 77-Room 300, CC Green Supply Chain Management Contributed Session We contribute to the understanding of consumer return behavior by examining the association between in-store customer experience during a purchase and a subsequent return. We demonstrate that retail efforts such as increasing salesperson competence and improving store environment that are so long believed to prevent returns may indeed induce returns. Chair: Vinay Gonela, Assistant Professor Of Management, Southwest Minnesota State University, CH 214, 1501 State Street, Marshall, MN, 56258, United States of America, vinay.gonela@smsu.edu 1 - The Impact of Contracts on Environmental Innovation in a Supply Chain Seyoun Jung, PhD Student, KAIST (Korea Advanced Institute of Science and Technology), 85 Hoegiro, Dongdaemun-gu, Seoul, Korea, Republic of, ssebea@business.kaist.ac.kr, Bosung Kim, Kun Soo Park ■ TA76 76-Room 204C, CC Advances in Simulation-based Optimization I We examine the impact of contracts between a supplier and a manufacturer on the supplier’s environmental innovation. We calculate and compare the equilibrium outcomes under three types of contract such as wholesale-price, revenue-sharing, and quality-dependent contracts. Sponsor: Simulation Sponsored Session Chair: Jie Xu, George Mason University, 4400 University Dr., MS 4A6, Engr Bldg, Rm 2100, Fairfax, VA, 22030, United States of America, jxu13@gmu.edu 1 - Estimating the Probability of Convexity of a Function Observed with Noise Nanjing Jian, PhD Student, Operations Research and Information Engineering, 288 Rhodes Hall, Cornell University, Ithaca, NY, 14850, United States of America, nj227@cornell.edu, Shane Henderson 2 - Producer-dominated Green Supply Chain Collaboration under Trade-in Programs Chih-Tien Chiu, Doctoral Student, National Taiwan University, No.1,Sec. 4, Roosevelt Rd., Taipei, 10617, Taiwan - ROC, d03741001@ntu.edu.tw, Mu-chen Chen, Jiuh-biing Sheu This paper aims to address new-product/used-product pricing in a green logistics. We adopt the dynamic programming approach integrated with the logit model to formulate the n-period trade-in pricing-logistics problem, where the logit model is utilized for trade-in service channels choice. Data collected via stated preference experiments are used for the parameter estimation of the logit model, followed by conducting quantitative analyses to provide important findings and managerial insights. Given estimates of the values of a function observed with noise from simulation on a finite set of points, we wish to sequentially estimate the probability that the function is convex. By updating a Bayesian posterior on the function values, we iteratively estimate the posterior probability of convexity by solving certain linear programs in a Monte Carlo simulation. We discuss a variety of variance reduction methods for the estimation and the linear programs associated with each. 3 - Metrics for Sustainable Operations: Current State and Path to Improvement Remi Charpin, Clemson University, 100 Sirrine Hall, Clemson, United States of America, rcharpi@g.clemson.edu, Aleda Roth 2 - Adaptive Sampling Trust Region Optimization Sara Shashaani, Associate Professor, Department of Statistics, Purdue University, 250 N University Street, West Lafayette, IN, 47907, United States of America, pasupath@purdue.edu, Raghu Pasupathy From an operations and supply chain management lens, we examine sustainability metrics currently being reported by firms. We propose that certain metrics are ‘attractors,’ as they are apt to lead the business towards sustainability, whereas others are deemed to be ‘detractors’ that are likely to be used for ‘greenwashing.’ We develop derivative free algorithms for optimization contexts where the objective function is observable only through a stochastic simulation. The algorithms we develop follow the trust-region framework where a local model is constructed, used, and updated as the iterates evolve through the search space. We incorporate adaptive sampling to keep the variance and the squared bias of the local model in lock step, in a bid to ensure optimal convergence rates. 4 - Stochastic Optimization of Sustainable Industrial Symbiosis Based Hybrid Generation Bioethanol Supply Chain Vinay Gonela, Assistant Professor Of Management, Southwest Minnesota State University, CH 214, 1501 State Street, Marshall, MN, 56258, United States of America, vinay.gonela@smsu.edu, Atif Osmani, Jun Zhang, Joseph Szmerekovsky 3 - Parallel Empirical Stochastic Branch & Bound Sajjad Taghiye, George Mason University, 4400 University Dr., MS 4A6, Engr Bldg, Rm 2100, Fairfax, VA, 22030, United States of America, staghiy2@gmu.edu, Jie Xu This paper focuses on designing a new industrial symbiosis based hybrid generation bioethanol supply chain (ISHGBSC). A SMILP model is proposed to design the optimal ISHGBSC under different sustainability standards. The result provides guidelines for policy makers to determine the appropriate standard to use under different sustainable concerns. In addition, it provides investors a guideline to invest in different technologies under different sustainability standards. To efficiently solve problems with time-consuming high-fidelity simulations, we develop a new parallel algorithm known as parallel empirical stochastic branch & bound (PESBB) to exploit the power of high performance computing. We will discuss synchronous and asynchronous versions of PESBB and present initial numerical results to demonstrate the scalability of PESBB. 4 - Finding the Best using Multivariate Brownian Motion Seong-hee Kim, Professor, Georgia Institute of Technology, 755 Ferst Dr NW, Atlanta, GA, 30332, United States of America, skim@isye.gatech.edu, Ton Dieker, Seunghan Lee ■ TA78 78-Room 301, CC Big Data and Energy We present a new fully sequential procedure based on multivariate Brownian motion when variances are known but unequal. The procedure uses an ellipsoid as a continuation region, and a system with the worst sample mean is eliminated whenever the procedure’s statistic exits the ellipsoid. The size of the ellipsoid changes as the number of survivors decreases. Experimental results are provided for both equal and unequal variances. Contributed Session Chair: Feng Gao, SGRI North America, 5451 Great America Parkway, Santa Clara, CA, 95054, United States of America, feng.gao@sgrina.com 1 - Resilient Power System State Estimation using Compressive Sensing Hanif Livani, Assistant Professor, University of Nevada Reno, Electrical & Computer Engineering, MC 0111, 1185 Perry St, / Room 302, Reno, NV, 89557, United States of America, hlivani@unr.edu Phasor Measurement Units (PMU) have become widely used for power system monitoring and control. However, they are not installed on all the buses in a network. Therefore, PMU-only state estimation encounters problems arising from a limited number of installed PMUs and probable data losses as the results of congestion or disconnection in communications.In this study, we propose power system state estimation using Compressive Sensing (CS) algorithm which is resilient to loss of data. 283 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 284 TA79 INFORMS Philadelphia – 2015 Tuesday, 11:00am - 12:30pm 2 - Data Exploration of Publicly Reported Power Outages to Assess Grid Reliability and Damages Michael Sohn, Staff Scientist, Lawrence Berkeley National Laboratory, One Cyclotron Road, Mail Stop: 90R2008, Berkeley, CA, 94720, United States of America, mdsohn@lbl.gov, Joseph Eto, Kristina Lacommare, Laurel Dunn ■ TB01 01-Room 301, Marriott We have amassed a database of power outages, with high temporal resolution, from across the US. We present an analysis of the database, focusing on the distribution of outages by duration, customers affected, location, time, etc. We also link the data to orthogonal datasets to estimate the types of customers affected for a particular outage. Finally, we estimate the cost of power interruptions, and discuss implications on the reliability costs nationwide. Cyber and Logistics Applications Sponsor: Military Applications Sponsored Session Chair: Natalie Scala, Assistant Professor, Towson University, Dept. of eBusiness and Tech Management, 8000 York Road, Towson, MD, 21252, United States of America, nscala@towson.edu 1 - Operations Research Initiatives in Cyber Defense Paul Goethals, Army Cyber Institute, United States Military Academy, West Point, NY, United States of America, paul.goethals@usma.edu 3 - Energy Disaggregation Based on Stochastic Dynamic Programming with Collocation Method Feng Gao, SGRI North America, 5451 Great America Parkway, Santa Clara, CA, 95054, United States of America, feng.gao@sgrina.com, Chris Saunders, Yang Yu, Wendong Zhu, Guangyi Liu The purpose of energy disaggregation is to separate energy consumption for a consumer into the energy data for individual appliances. The benefit lies in the promotion of improved consumption behaviors and adaptation of energy-efficient devices. The paper presents a dynamic model for devices power consumption; considers uncertainty of consumption; and proposes a fix-point iterative schema to efficiently resolve the stochastic problem. The paper demonstrates its result on a simulated data set. Despite the reduction in the total Army population, the cyber force structure continues to grow in strength and impact. This presentation describes a number of Operations Research initiatives that could benefit the cyber community. Research trends and areas of future work are also offered. 2 - Automated Identification Technology Devices for Naval Seabasing Natalie Scala, Assistant Professor, Towson University, Dept. of eBusiness and Tech Management, 8000 York Road, Towson, MD, 21252, United States of America, nscala@towson.edu, Jennifer Pazour 4 - Transmission Planning with Renewable Distributed Generation Uncertainty Fikri Kucuksayacigil, Iowa State Uni. Industrial Engineering, 3004 Black Engineering, Ames, IA, 50011, United States of America, fksayaci@iastate.edu, Kyung Jo Min We present a value focused decision model for naval seabasing. We discuss automated identification technology devices as alternatives to a multi-objective decision model with the goal of selecting the preferred device for seabasing logistics support. Criteria for this model include metrics and associated measures related to seabasing. There have been substantial developments of distributed generation from renewable energy sources. This has created new challenges in transmission planning as distributed generation leads to uncertainties on the use of transmission lines. To address this uncertainties, we utilize a jump-diffusion demand process and binomial lattice to show how the best transmission is planned under the risk of self-supporting communities. From the resulting analysis, economic implication and managerial insights will be discussed. 3 - Logistics Engineering Solution for Reverse-engineering Topology Alan Briggs, INFORMS Maryland, 8606 Aspen Grove Court, Odenton, MD, 21113, United States of America, awbriggs@gmail.com Using monte carlo simulation, author uses proximate location data to reverse engineer network topology. ■ TA79 79-Room 302, CC ■ TB02 Software Demonstration Cluster: Software Demonstrations Invited Session 02-Room 302, Marriott 1 - SigmaXL, Inc. - What’s New in SigmaXL® Version 7 John Noguera, CTO & Co-founder, SigmaXL, Inc. Cluster: Homeland Security Invited Session Homeland Security Decision Making SigmaXL is a user friendly Excel Add-In tool for Process Improvement, Six Sigma Quality and Statistics. We introduce SigmaXL and the new features in Version 7: “Traffic Light” Automatic Assumptions Check for T-tests and ANOVA, Automatic Normality Check for Pearson Correlation and Small Sample Exact Statistics for One-Way Chi-Square, Two-Way (Contingency) Table and Nonparametric Tests. Exact statistics are appropriate when the sample size is too small for a Chi-Square or Normal approximation to be valid. Chair: Jun Zhuang, University at Buffalo, SUNY, 317 Bell Hall, Buffalo, NY, 14221, United States of America, jzhuang@buffalo.edu Co-Chair: Fei He, Assistant Professor, Texas A&M University-Kingsville, 700 University Blvd., Kingsville, TX, 78363, United States of America, fei.he@tamuk.edu 1 - Multi-Objective Optimization Models in Urban Security Jose Emmanuel Ramirez-Marquez, Associate Professor, Stevens Institute of Technology, 1 Castle Point Rd, Hoboken, NJ, 07030, United States of America, jmarquez@stevens.edu, Mohammed Muaafa 2 - Mathworks - MATLAB: An Environment for Operations Research and Data Analytics Seth DeLand, MathWorks, Data Analytics. Product Manager MATLAB is a platform for analysis, visualization, simulation, and optimization. You can access and analyze real-world data and develop customized algorithms that scale to your largest problems. Join us to see how MATLAB can help you explore data, develop algorithms, and integrate analytics into enterprise applications. You’ll also learn about new features including mixed-integer linear programming, machine learning, and working with Big Data. The allocation of limited resources is a daily dilemma for police commanders. More than 50% of police department costs go into patrolling operations, which include responding to emergencies and maintaining police presence. This study aims to address the challenging tradeoff police face when designing patrolling strategies between lessening the economic burden of crime prevention and maintaining high levels of public safety. 2 - A Literature Review of Recent Attacker-defender Games Fatemeh Mousapour, SUNY Buffalo, 338 Bell Hall, Buffalo, NY, United States of America, f.moosapoor@yahoo.com, Jun Zhuang This research provides an extensive review of game-theoretic analysis of attackerdefender models. Those models are categorized according to different defense measures, attack tactics, system structures, game types, player rationality and risk preferences. Statistical charts and tables are presented to identify patterns and trends in this area. Through the content analysis framework, some research gaps and future research directions are identified. 284 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 285 INFORMS Philadelphia – 2015 3 - Protecting and Restoring Facilities from Intentional Attacks Chi Zhang, Assistant Professor, Tsinghua University, 100084 Beijing, Department of Industrial Engineering, Beijiing, China, czhang@tsinghua.edu.cn, Sachuer Bao TB05 4 - The Value of Flexibility and Shift Extensions in Physician Scheduling Andreas Fögener, University of Augsburg, Universitätsstrafle 16, Universität Augsburg, WiWi, Augsburg, De, 86159, Germany, andreas.fuegener@unikat.uni-augsburg.de, Jens Brunner Besides protecting facilities from intentional attacks, another paramount issue is taken into consideration- restoring destroyed facilities to optimal service level within a given time interval. The defender decides which facilities to protect before an attack, and resource allocation between improving capacities of operational facilities and rebuilding destroyed facilities after an attack, to maximize profit by satisfying customer demands. The problem is solved by an ant colony algorithm. Scheduling physicians is a relevant topic in hospitals. In the literature, demand is usually assumed to be deterministic. However, surgery durations and emergencies contain uncertainty. We model stochastic physician demand using a scenariobased approach. We introduce flexible shift extensions, where physicians might have to work longer to match supply with demand and simultaneously increase predictability of working hours. We propose a mixed-integer model and a column generation heuristic to solve our problem. 4 - Coordinating Pre- and Post-disaster Resource Allocation at Multiple Locations Fei He, Assistant Professor, Texas A&M University-Kingsville, 700 University Blvd., Kingsville, TX, 78363, United States of America, fei.he@tamuk.edu, Jun Zhuang ■ TB04 04-Room 304, Marriott Resource allocation in the face of disaster aims to improve the efficiency and effectiveness of disaster relief. In this research, disaster preparedness and relief at multiple locations are modeled in a two-stage stochastic programming framework with the objective of loss minimization. New insights of coordinating preparedness and relief at multiple locations are provided. The Business of Music and Emotion in Social Media Cluster: Social Media Analytics Invited Session 5 - Model Validation for a Public-private Partnerships Model in Disaster Management Vineet Madasseri Payyappall, PhD Student, University at Buffalo, 305 Winspear Avenue (Upper), Buffalo, NY, 14215, United States of America, vineetma@buffalo.edu, Peiqiu Guan, Jun Zhuang Chair: Chris Smith, TRAC-MTRY, 28 Lupin Lane, Carmel Valley, 93924, United States of America, cmsmith1@nps.edu 1 - Philippine Language and Emotion During Typhoon Haiyan/Yolanda Amanda Andrei, Graduate Student, Georgetown University, aa1436@georgetown.edu This research designed and conducted an experiment to validate a public-private partnerships model in disaster management. A two-staged experiment was conducted in a computer simulated environment. The risk behaviors of the subjects were evaluated in the first stage, and the second stage collected the decision of the subjects, who played the role of the private sectors, under different scenarios. The experiment shows that our model results are consistent with the experimental results. An investigation of language and emotion in tweets from the Philippines before and after 2013 supertyphoon Haiyan/Yolanda using Linguistic Inquiry and Word Count (LIWC), breakpoint analysis, and a computational clustering tool revealed differences in topics and emotions depending on whether messages were expressed in English or Filipino. 2 - Subscribe or Sell: Itunes vs. Google Play Music all Access Hooman Hidaji, PhD Student, University of Alberta, #1604 8515 112 St. NW, Edmonton, Al, T6G1K7, Canada, hooman.hidaji@ualberta.ca ■ TB03 03-Room 303, Marriott Recently, subscription has become a popular method of user monetization in online media business along with selling model. It is expected that firms utilize both approaches to cover as much demand as possible. However, pricing strategy of the firms is crucial in determining the demand for the two. In this study, using an economic model with endogenous demand, we set to model how the firm decides on the business model. Different user types and business modeldependent demand are considered. New Topics in Scheduling Cluster: Scheduling and Project Management Invited Session Chair: Rainer Kolisch, rainer.kolisch@wi.tum.de 1 - Coordinating Subcontractor Scheduling with Divisible Jobs Behzad Hezarkhani, Assistant Professor, Nottingham University Business School, Jubilee Campus, Nottingham, United Kingdom, behzad.hezarkhani@nottingham.ac.uk, Wieslaw Kubiak 3 - Stock Market Prediction using Disparate Data Sources Bin Weng, Auburn University, 425 Opelika Rd Apt. 224, Auburn, Al, 36830, United States of America, bzw0018@auburn.edu, Fadel Megahed We study a decentralized scheduling problem with a single subcontractor and several agents having divisible jobs. Under complete information, we design pricing schemes that always make the agents’ decisions coincide with efficient schedules. Under private information, we prove that the pivotal mechanism makes truth-telling the only optimal choice of the agents when announcing their processing times. We comment on the subcontractor’s revenue under complete and private information. Stock market prediction has attracted much attention from academia as well as business. In recent years, social media is considered as a new source to affect human’s behavior and decision-making. In this paper, we will develop a new way to predict the movement of the stock market using disparate data source, social media data and market data. In order to predict the stock price more accurately, the model is developed using multivariable selection method and machine learning statistic methods. 2 - Single Machine Scheduling via Decision Theory J.J. Kanet, Department of MIS/OM/DSC, 300 College Park, University of Dayton, Dayton, OH, 45419-2130, United States of America, Kanet@udayaton.edu ■ TB05 05-Room 305, Marriott We consider the following procedure for scheduling a single machine. At time t the machine is free with a set N of n jobs ready to occupy it. Thus, we have n choices for jobs to occupy the machine starting at time t with the remaining n-1 jobs completed later. Given that a job k is tentatively chosen to next occupy the machine, we calculate its completion time and the expected value (E) of the completion times of the remaining n-1 jobs. We do this for each of the n choices, producing for each the set of completion times C = {Cj?j?N}. We then evaluate the objective Z = f(C) choosing that job k?Z is minimum to next occupy the machine. We provide an unbiased estimator of the set C and show that the procedure provides optimum results when the objective Z is to minimize flow time or maximum tardiness. Social Media in Business Cluster: Social Media Analytics Invited Session 3 - Scheduling on a SIngle Machine under Time of Use Tariffs Kan Fang, Tianjin University, No 92 Weijin Road, Nankai District, Tianjin, 300072, China, zjumath@gmail.com, Nelson Uhan Chair: Dokyun Lee, Carnegie Mellon University, Pittsburgh, PA, United States of America, leedokyun@gmail.com 1 - Understanding the Impact of Discussions on Quality of Crowdsourced Content – The Case of Wikipedia Srikar Velichety, PhD Student, Eller College of Management, University of Arizona, 1130 E Helen St, Tucson, AZ, 85719, United States of America, srikarv@email.arizona.edu, Jesse Bockstedt, Sudha Ram We consider the problem of scheduling jobs on a single machine to minimize the total electricity cost of processing these jobs under time-of-use electricity tariffs. We show the computational complexity of this problem for both the uniformspeed and speed-scaling cases, present different approximation algorithms for the speed-scaling case and analyze their computational performance. We also show how to compute optimal schedules for the preemptive version of the problem in polynomial time. We investigate the impact of discussions on the quality of Crowdsourced content using a data science approach that involves conducting an exploratory study to uncover the associations among different discussion characteristics and article quality and building a prediction model. By identifying appropriate instruments to overcome selection, we build a model to quantify the impact of these characteristics. Our results show that most of these characteristics have a positive impact on quality. 285 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 286 TB06 INFORMS Philadelphia – 2015 2 - Toward Effective Information Diffusion on Social Media Platforms: An Analysis of Dyadic Relationship Jing Peng, The Wharton School, University of Pennsylvania, 3730 Walnut Street Suite 500, Philadelphia, PA, 19104, United States of America, jingpeng@wharton.upenn.edu, Ashish Agarwal, Kartik Hosanagar, Raghuram Iyengar 3 - Trading a Portfolio of Pairs in the Presence of Transaction Costs James Primbs, Associate Professor, California State University Fullerton, 800 N. State College Blvd., Fullerton, CA, United States of America, jprimbs@fullerton.edu, Yuji Yamada In this work we consider the problem of trading a portfolio of pairs when transaction costs are present. We develop a receding horizon approach based on a power utility function and proportional transaction costs. The resulting methodology is very computational tractable, even for a portfolio of many potentially correlated pairs. Backtested results on historical data are provided. We investigate the impact of dyadic network characteristics on information diffusion in social media platforms with directed networks. We propose a novel hazard model to deal with the problem that a user may receive the information from multiple others. The model is estimated using diffusion of ads on Digg.com. We find that a non-reciprocal follower is more likely to adopt than a reciprocal follower and the effects of network embeddedness are more complicated than that in undirected networks. 4 - Backtesting Simultaneous Long-short and Proportional-integral Investment Schemes Sean Warnick, Associate Professor, Brigham Young University, TMCB 2222, Provo, UT, 84602, United States of America, sean.warnick@gmail.com, Scott Condie, Nathan Woodbury 3 - Monetizing Sharing Traffic through Incentive Design: A Randomized Field Experiment Tianshu Sun, University of Maryland Smith School of Business, 3330 Van Munching Hall, College Park, MD, 20740-2840, United States of America, tianshusun@rhsmith.umd.edu, Siva Viswanathan, Elena Zheleva Simultaneous Long-Short is an investment strategy analyzed by Barmish and Primbs that uses feedback control techniques to make investment decisions. An extension of the technique uses proportional-integral control to make such decisions. Importantly, these methods use a feedback architecture—and no explicit market model—to manage investments. This study explores the performance of these methods compared to other methods that use some estimate of a market model through various backtests. Customers share product information with each other everyday. While the share of a product indicates clear purchase intent of either sender or recipient, most of such sharing traffic does not lead to successful purchases. In collaboration with a daily deal platform, we conduct a large field experiment to study whether and how firms can monetize sharing traffic, by targeting senders with incentive. Specifically, we examine the impact of incentive design on sender’s purchase as well as referrals ■ TB07 07-Room 307, Marriott 4 - Founder and Funder, Just One Click Apart: How Social Media Facilitates Investor Entrepreneur Match Fujie Jin, the Wharton School, University of Pennsylvania, 500 Jon M Huntsman Hall, 3730 Walnut Street, Philadelphia, PA, 19104, United States of America, jinfujie@wharton.upenn.edu Quantitative Risk Measurement and Modeling Cluster: Risk Management Invited Session Chair: Nan Chen, Professor, Chinese University of Hong Kong, 709A William Mong Engineering Building, Hong Kong, Hong Kong - PRC, nchen@se.cuhk.edu.hk 1 - On the Measurement of Economic Tail Risk Xianhua Peng, Assistant Professor, Hong Kong University of Science and Technology, Department of Mathematics, Hong Kong, Hong Kong - PRC, maxhpeng@ust.hk This study examines how entrepreneurs’ social media presence facilitates the funding process across geographic regions. Comparison will be drawn between traditional angel investors or VCs and the new crowdfunding platform to show how entrepreneurs could optimally manage their social media profile to appeal to different investor groups. We show that the only risk measures that satisfy a set of economic axioms for the Choquet expected utility and the statistical property of elicitability (i.e. there exists an objective function such that minimizing the expected objective function yields the risk measure) are the mean functional and the median shortfall, which is the median of tail loss distribution. We argue that median shortfall is a better alternative than expected shortfall for setting capital requirements in Basel Accords. ■ TB06 06-Room 306, Marriott Engineering Approaches in Finance Sponsor: Financial Services Sponsored Session 2 - Leverage, Market Liquidity, and Financial Fragility Nan Chen, Prof, Chinese University of Hong Kong, 709A William Mong Engineering Building, Hong Kong, Hong Kong - PRC, nchen@se.cuhk.edu.hk, Jing Chen Chair: James Primbs, Associate Professor, California State University Fullerton, 800 N. State College Blvd., Fullerton, CA, United States of America, jprimbs@fullerton.edu 1 - On Feedback Control-based Stock Trading: Some Back Tests with High-frequency Data B. Ross Barmish, Professor, University of Wisconsin, ECE Department, Madison, WI, 53706, United States of America, barmish@engr.wisc.edu We provide a simple model to show how systemic fragility is built up as highly leveraged investors crowd to similar trading strategies. As their wealth grows over time, the destabilizing impact of their trading becomes more imminent, causing amplified volatility, jump risk, and correlation co-movements in the security prices. 3 - A Simulation Measure Approach to Monte Carlo Methods for Default Timing Problems Alex Shkolnik, University of California, Berkeley, CA, United States of America, ads2@berkeley.edu, Kay Giesecke The takeoff point for this paper is a new paradigm for stock trading involving adaptive feedback control loops. I will first overview the key elements of our theory with emphasis on “model-free” trading and money management. Subsequently, I will describe recent back tests of our trading algorithms using high-frequency data. Given that our underlying theory requires continuity of the stock price, it is natural to study whether performance improves as a function of the trading frequency. Reduced-form models of name-by-name default timing are widely used to measure portfolio credit risk and to analyze securities exposed to a portfolio of names. Monte Carlo (MC) simulation is a common computational tool in such settings. We introduce a new change of measure perspective for MC simulation for default timing problems. The perspective provides the means of analyzing current methods and suggests a new MC algorithm which outperforms a widely used and standard technique. 2 - Construction of Nonlinear Simultaneous Equations Models for Electricity Supply and Demand Functions Yuji Yamada, Professor, University of Tsukuba, 3-29-1 Otsuka, Bunkyo-ku, Tokyo, 112-0012, Japan, yuji@gssm.otsuka.tsukuba.ac.jp In this work, we develop a new methodology for estimating supply and demand functions in the Japan Electric Power Exchange (JEPX) spot market. To this end, we generalize the standard simultaneous equations approach using linear regressions for nonlinear case and show that the nonlinear structural equations may be constructed based on the reduced equations of a nonparametric regressions model. Then, we demonstrate the proposed approach using empirical data. 286 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 287 INFORMS Philadelphia – 2015 ■ TB08 TB10 2 - Network Visualization Analysis of Main Paths and Directions of Firm Innovation Jianxi Luo, Assistant Professor, Singapore University of Technology and Design, 8 Somapah Rd, Singapore, 487372, Singapore, luo@sutd.edu.sg, Bowen Yan 08-Room 308, Marriott Sharing Economy and Peer-to-Peer Marketplaces Cluster: Business Model Innovation Invited Session We present a method to represent the technology space as a network of patent technology classes, and then overlay the network map to visualise firms’ technology capability positions and main paths of diversification over time. Based on a few case studies, we show this method can reveal the differences in innovation behaviours and strategies of different firms and aid in the assessment of the firm’s past and existing capability positions and the exploration of future innovation directions. Chair: Jose Guajardo, University of California Berkeley, 545 Student Services Bldg #1900, Berkeley, CA, 94720-1900, United States of America, jguajardo@berkeley.edu 1 - The Efficacy of Incentives in Scaling up Marketplaces Ashish Kabra, INSEAD, Boulevard de Constance, Fontainebleau, France, ashish.kabra@insead.edu, Elena Belavina, Karan Girotra 3 - Quantifying the Ecosystem of Digital Platform Companies Rahul Basole, Associate Professor, Georgia Institute of Technology, 85 Fifth Street NW, Atlanta, GA, 30332, United States of America, basole@gatech.edu, Peter Evans Achieving scale is key to the efficacy, survival and eventual domination of marketplaces. Marketplace operators often run aggressive promotions and incentive schemes to attract new users or increase the usage of existing users. Using detailed transaction and location data from a leading transportation marketplace, we estimate and compare the the short-term and long-term effects of incentives given to the “buyer” side and “seller” side of the marketplace. The rise of digital platforms is transforming industries and economies. Using an integrated dataset (Crunchbase and Capital IQ), we quantify, compare, and visualize the structure of 1,000+ platform companies. We discuss theoretical and managerial implications. 2 - Business Models in the Sharing Economy: Manufacturing Durables in Presence of Peer-to-peer Markets Zhe Zhang, PhD Student, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, zhezhang@cmu.edu, Jose Guajardo, Vibhanshu Abhishek 4 - Visualizing the Start-Up Genome Raul Chao, ChaoR@darden.virginia.edu, Rahul Basole Our study uses novel visual analytic techniques to analyze start-up activities. Specifically, drawing on an analogy from genetics, we aim to visualize what we refer to as the “Start-Up Genome” – a unique sequence of activities that defines and differentiates one start-up from another. We investigate the interaction between a manufacturer of durable goods and a peer-to-peer marketplace where consumers trade the temporary use of the durable good as a service. We analyze market outcomes under alternative business models and market structures. 5 - Data-driven Visualizations of Market Differentiation in Emerging Sectors Martha Russell, Executive Director, mediaX at Stanford University, 210 Panama Street, Cordura Hall, Stanford, CA, 94305-4115, United States of America, martha.russell@stanford.edu, Jukka Huhtamäki, Neil Rubens, Kaisa Still 3 - Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-peer Internet Platforms Chiara Farronato, Harvard Business School, Soldiers Field, Boston, United States of America, chiarafarronato@gmail.com, Zoe Cullen Using keywords from a dataset built from online promotional information, we visualize the character and strength of startups’ market objectives in emerging sectors. We study a central problem for peer-to-peer markets: how to create matches when demand and supply are highly variable. We develop a model of a matching market for services, and estimate it using data from TaskRabbit. We find that supply is highly elastic and estimate average gains from each trade to be $37. Because of the matching frictions, the ex-ante gains are more modest, but are maximized by the elastic supply. Finally, we explore heterogeneity of platform success across cities. ■ TB10 10-Room 310, Marriott 4 - First Ranked First to Serve: Strategic Agents in a Service Contest Konstantinos Stouras, PhD Candidate, INSEAD, Bd. de Constance, Fontainebleau, 77305, France, Konstantinos.STOURAS@insead.edu, Karan Girotra, Serguei Netessine Frontiers in IS Research Sponsor: E-Business Sponsored Session Chair: Min-Seok Pang, Assistant Professor, Temple University, 1810 N 13th St, Speakman 201e, Philadelphia, PA, 19122, United States of America, minspang@temple.edu 1 - Fundraising Patterns and Entrepreneurial Performance in Crowdfunding Platforms Eun Ju Jung, George Mason University, Enterprise Hall, 4400 University Drive, School of Business, Fairfax, VA, 22030, United States of America, jej978@gmail.com, Vallabh Sambamurthy, Anjana Susarla We develop a model of a virtual call center that pays its agents on-demand, by committing to a (relative) performance agent ranking prioritization scheme. We show that the optimal design of such a “service contest” is often coarse. Discarding available information about agents’ relative performance, or deploying coarser priority classes can paradoxically create higher incentives for agents to voluntarily participate and provide better service. ■ TB09 Crowdfunding provides entrepreneurs with new opportunities for funding and ultimately fosters entrepreneurship and new firm creation. However, there is a dearth of research on entrepreneurial performance after fundraising success. In this paper, we examine how the dynamics in fundraising processes are related to entrepreneurial performance.This study will contribute to crowdfunding and entrepreneurship literature and offer practical implications. 09-Room 309, Marriott Ecosystem Analytics & Visualization Sponsor: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Rahul Basole, Associate Professor, Georgia Institute of Technology, 85 Fifth Street NW, Atlanta, GA, 30332, United States of America, basole@gatech.edu 1 - Integrated Analytics Framework for Business Ecosystem Dynamics Hyunwoo Park, Georgia Institute of Technology, 85 5th St. NW Rm 339, Atlanta, GA, 30309, United States of America, hwpark@gatech.edu, Rahul Basole 2 - It Security Effectiveness: Influence of Breach Type and Public Attention John D’arcy, University of Delaware, 207A Purnell Hall, Newark, DE, 19716, United States of America, jdarcy@udel.edu, Asli Basoglu This study explores factors that bias auditor judgments of companies’ information security effectiveness. We developed a dataset consisting of security breaches against publicly traded companies, public attention attributed to these breaches–in the form of abnormal Google search volume, and auditor evaluations of these companies’ IT internal controls. Our results suggest that breach source and abnormal public attention both contribute to biased evaluations of information security effectiveness. We propose a computational framework and interactive prototype for specifying and analyzing business ecosystem dynamics. Our research fuses simulation with data/process mining and information visualization techniques, enabling decision makers to specify micro-behavior of firms, generate and test hypotheses, gain insights, and communicate results effectively. We illustrate our approach using real-world examples based on a unique curated dataset from multiple sources. 287 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 288 TB11 INFORMS Philadelphia – 2015 ■ TB12 3 - Studying Influence of Comments in Online News Papers Iljoo Kim, Assistant Professor, Saint Joseph’s University, 347 Mandeville Hall, 5600 City Avenue, Philadelphia, PA, 19131, United States of America, ikim@sju.edu, Gautam Pant 12-Franklin 2, Marriott Nonlinear Programming in Stochastic and Multilevel Problems In this work, we study online comments and their influence in online news articles. Using text-mining techniques, we attempt to explain and/or predict influence of online newspaper comments on the context of the original article or even on creating a new agenda through the discussions among commenters. This is done based on the textual signals embedded within comments as well as news articles. Sponsor: Optimization/Mixed Integer Nonlinear Optimization and Global Optimization Sponsored Session Chair: Alexander Vinel, Auburn University, 3301 Shelby Center, Auburn, AL, 36849-5346, United States of America, alexander.vinel@auburn.edu 1 - Branch-and-cut Algorithm for Integer Bilevel Linear Optimization Problems Sahar Tahernejad, Graduate Student, Lehigh University, 12 Duh Drive- No. 132, Bethlehem, PA, 18015, United States of America, sat214@lehigh.edu, Ted Ralphs 4 - Politics and Information Technology Investments in The U.S. Federal Government in 2003-2015 Min-Seok Pang, Assistant Professor, Temple University, 1810 N 13th St, Speakman 201e, Philadelphia, PA, 19122, United States of America, minspang@temple.edu What makes some US federal agencies digitally advanced and others lagging? This study investigates how politics affects IT investment in federal agencies. With a panel dataset from 133 federal agencies, our empirical analyses produce several intriguing findings. A federal agency makes more capacity-building IT investments (i) when its head is appointed with legislative approval, (ii) when the federal government is less divided, and (iii) when it is neither too conservative nor too liberal. We extend the branch-and-cut framework of Denegre and Ralphs for solving integer bilevel linear optimization problems (IBLPs). IBLPs differ from standard integer optimization problems in that there are solutions which are integer but not feasible and they should be removed from the feasible solution set. Our proposed algorithm applies a variety of cut generation techniques for removing such solutions. We report on numerical experiments on some benchmark IBLPs. ■ TB11 2 - On Pessimistic Versus Optimistic Bilevel Linear Programs M. Hosein Zare, University of Pittsburgh, 1048 Benedum Hall, Pittsburgh, PA, 15261, United States of America, moz3@pitt.edu, Osman Ozaltin, Oleg Prokopyev 11-Franklin 1, Marriott Machine Learning under a Modern Optimization Lens Sponsor: Optimization/Integer and Discrete Optimization Sponsored Session We study the relationships between Pessimistic and Optimistic Bilevel Linear Programs. In particular, we focus on the case when the upper-level decisionmaker (i.e., the leader) needs to consider the uncertain behavior of the lower-level decision maker (i.e., the follower). We derive some computational complexity properties, and illustrate our results using a defender-attacker application. Chair: Dimitris Bertsimas, Professor, MIT, 77 Massachusetts Ave., Cambridge, MA, 02139, United States of America, dbertsim@mit.edu 1 - Sparse Principal Component Analysis via a Modern Optimization Lens Lauren Berk, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Bldg. E40-149, Cambridge, MA, 02139, United States of America, lberk@mit.edu, Dimitris Bertsimas 3 - Identifying Risk-averse Low-diameter Clusters in Graphs with Random Vertex Weights Maciej Rysz, NRC-AFRL, 1350 N. Poquito Road, Shalimar, FL, United States of America, mwrysz@yahoo.com, Pavlo Krokhmal We consider the problem of finding a k-club of minimum risk contained in a graph whose vertices have stochastic weights. A stochastic programming framework that is based on the formalism of coherent risk measures is used to find the corresponding subgraphs. A combinatorial branch-and-bound solution algorithm is proposed. We develop tractable algorithms that provide provably optimal solutions to the exact Sparse Principal Component problems of up to 1000 dimensions, using techniques from Mixed Integer Optimization and first order methods. Unlike earlier SPCA methods, our approach retains complete control over the degree of sparsity of the components, and provides solutions with higher explained variance. 2 - Robust Support Vector Machines Colin Pawlowski, MIT, 77 Massachusetts Ave., Cambridge, MA, 02139, United States of America, cpawlows@mit.edu, Dimitris Bertsimas 4 - Solution Procedures for a Class of Mixed-integer Nonlinear Programming Problems Alexander Vinel, Auburn University, 3301 Shelby Center, Auburn, AL, 36849-5346, United States of America, alexander.vinel@auburn.edu, Pavlo Krokhmal We consider a maximal-margin classifier which is the non-regularized formulation of SVM. Using Robust Optimization, we develop new, computationally tractable methods that are immunized against uncertainty in the features and labels of the training data. Experiments on real-world datasets from the UCI Machine Learning Repository show out-of-sample accuracy improvements for robust methods in a significant number of problems analyzed. We study solution approaches for a class of mixed-integer non-linear programming problems with our interest stemming from recent developments in risk-averse stochastic programming. We explore possible applications of some of the solution techniques that have been successfully used in mixed-integer second-order conic programming and show how special structure of problems under consideration can be utilized. 3 - Optimal Trees Jack Dunn, Operations Research Center, MIT, 77 Mass Ave, Bldg E40-130, Cambridge, MA, 02139, United States of America, jackdunn@mit.edu, Dimitris Bertsimas ■ TB13 13-Franklin 3, Marriott Decision trees are widely used to solve the classical statistical problem of classification. We introduce a new method for constructing optimal decision trees using Mixed-Integer Optimization, and show using real data sets that these trees can offer significant increases in accuracy over current state-of-the-art decision tree methods. We also demonstrate the benefits of using Robust Optimization when constructing these trees. Stochastic Approximation Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session Chair: Raghu Pasupathy, Associate Professor, Department of Statistics, Purdue University, 250 N University Street, West Lafayette, IN, 47907, United States of America, pasupath@purdue.edu 1 - Budget-constrained Stochastic Approximation Uday Shanbhag, The Pennsylvania State University, 310 Leonhard Building, University Park, PA, 16801, United States of America, udaybag@engr.psu.edu, Jose Blanchet 4 - Logistic Regression using Robust Optimization Daisy Zhuo, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, zhuo@mit.edu, Dimitris Bertsimas Logistic regression is one of the most commonly used classification methods, yet the solution can be sensitive to inaccuracy and noise in data. Here we propose an approach using Robust Optimization to find stable solutions under uncertainties in data features and labels. Using more than 80 real-world problems, we demonstrate that the robust logistic regressions lower misclassification error significantly in the majority of the data sets. We consider a convex constrained stochastic convex optimization problem in which the simulation budget is fixed and computation is expensive. We consider stochastic approximation schemes in which the sample-size is either constant or updated at every step while meeting this budget and provide suitable finite-time error bounds. 288 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 289 INFORMS Philadelphia – 2015 TB16 ■ TB15 2 - Optimal Averaging Schemes for Stochastic Approximation Methods Farzad Yousefian, Postdoctoral Research Associate, Penn State, 333 Logan Ave., Apt. 307, State College, PA, 16801, United States of America, szy5@psu.edu, Angelia Nedich, Uday Shanbhag 15-Franklin 5, Marriott Recent Advances in Nonlinear Programming Sponsor: Optimization/Nonlinear Programming Sponsored Session We develop optimal weighted averaging stochastic approximation schemes for solving stochastic variational inequality problems. We show that the gap function associated with the averaged sequence diminishes to zero at the optimal rate. We also develop a window-based variant of this scheme that displays the optimal rate and the superiority in the constant factor of the bound comparing to the classic averaging schemes. Preliminary numerical results on a stochastic Nash-Cournot game are presented. Chair: Hande Benson, Associate Professor, Drexel University, LeBow College of Business, Philadelphia, PA, 19104, United States of America, hvb22@drexel.edu 1 - Solving the Problem of Portfolio VAR Minimization as a Nonlinear Program Arun Sen, Director, Navigant Consulting, 685 3rd Avenue, 14th Floor, New York, NY, 10017, United States of America, arunsen@alumni.princeton.edu 3 - Adaptive Sampling Line Search for Local Simulation Optimization Raghu Pasupathy, Associate Professor, Department of Statistics, Purdue University, 250 N University Street, West Lafayette, IN, 47907, United States of America, pasupath@purdue.edu, Fatemeh Hashemi Minimizing Value at Risk (VAR) is challenging as the optimization problem is non-convex. In previous work the problem was formulated as an MPEC (mathematical program with equilibrium constraints), that was solved using branch-and-bound techniques. We show that the same MPEC can be solved effectively as a nonlinear program, specifically by use of interior-point methods, and that this a flexible approach that is easily able to incorporate additional constraints on the optimal portfolio. We present an algorithm for continuous simulation optimization that combines adaptive sampling ideas with a classical line search method from deterministic nonlinear programming. We will discuss theoretical properties and a brief example. 4 - Noisy Collective Nonconvex Optimization Mengdi Wang, Assistant Professor, Princeton University, 302 Trinity Ct #2, Princeton, NJ, 08540, United States of America, mengdiw@princeton.edu 2 - Fast Algorithms for LAD Lasso Problems Robert Vanderbei, Princeton University, ORFE, Sherrerd Hall, Princeton, NJ, 08544, United States of America, rvdb@princeton.edu Paper not available at this time. We will present a new algorithm for the LAD Lasso problem. We will compare this new algorithm against existing state-of-the-art algorithms. ■ TB14 3 - Cubic Regularization for First-order Methods David Shanno, RUTCOR - Rutgers University (Emeritus), Rutgers University, New Brunswick, NJ, United States of America, shannod@comcast.net, Hande Benson 14-Franklin 4, Marriott Joint Session OPT/ICS: Stochastic Programming: Progressive Hedging and Related Methods Regularization techniques have been used to help existing algorithms solve “difficult” nonlinear optimization problems. Over the last decade, regularization has been proposed to remedy issues with equality constraints and equilibrium constraints, bound Lagrange multipliers, and identify infeasible problems. In this talk, we will focus on the application of cubic regularization in the context of the symmetric rank one and the conjugate gradient methods for nonlinear programming. Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session Chair: Jonathan Eckstein, Professor, Rutgers University, 100 Rockafeller Road, Piscataway, NJ, 08854, United States of America, jeckstei@rci.rutgers.edu 1 - Scalable Lower and Upper Bounding Techniques for Stochastic Unit Commitment with Progressive Hedging Jean-paul Watson, Sandia National Laboratories, P.O. Box 5800, MS 1326, Albuquerque, United States of America, jwatson@sandia.gov, David Woodruff, Sarah Ryan 4 - Value Driven Design Delegation - An Optimization Model Vinod Cheriyan, Enova International, 1255 S Michigan Ave. Apt 3711, Chicago, IL, 60605, United States of America, vinod.cheriyan@gmail.com, Chris Paredis, Anton Kleywegt Rather than satisfaction of stakeholder needs, the Value Driven Design approach focuses on maximization of economic value. For large, complex systems, the systems designer maximizes the value by delegating detailed design to many subsystem teams. We study the convergence properties of such a value-driven, delegation-based system design process, where knowledge is distributed. We model the design as an optimization problem. We propose an algorithm and show that it converges to a critical point. We describe configurations of a scenario-based decomposition strategy for solving the stochastic unit commitment problem, based on the progressive hedging algorithm. We consider both upper and lower bounding aspects of progressive hedging in the mixed-integer case, and demonstrate parameterizations that yield extremely tight optimality gaps for 100-generator cases and moderately tight optimality gaps for 350-generator cases. 2 - Progressive Hedging and Dual Decomposition David Woodruff, UC Davis, One Shields Avenue, Davis, CA, 95616, United States of America, dlwoodruff@ucdavis.edu ■ TB16 The PH algorithm proposed by Rockafellar and Wets and the DDSIP algorithm proposed by Caroe and Schultz can both be thought of as primal-dual algorithms and both can be used to address stochastic mixed-integer programs. In this talk I describe work with numerous co-authors to use the two algorithms together. In addition we describe an algebraic modeling language (Pyomo) interface to DDSIP that is useful with, or without, PH. 16-Franklin 6, Marriott 3 - Asynchronous Projective Progressive-hedging-like Stochastic Programming Decomposition Methods Jonathan Eckstein, Professor, Rutgers University, 100 Rockafeller Road, Piscataway, NJ, 08854, United States of America, jeckstei@rci.rutgers.edu Chair: Sertalp Cay, Lehigh University, 200 W Packer Ave, Bethlehem, PA, 18015, United States of America, sec312@lehigh.edu 1 - Portfolio Optimization Problems with Cone Constraints and Discrete Decisions Umit Saglam, Assistant Professor, East Tennessee State University, Department of Management and Marketing, College of Business and Technology, Johnson City, TN, 37614, United States of America, saglam@etsu.edu, Hande Benson Various Aspects of Mixed Integer Conic Optimization Sponsor: Optimization/Linear and Conic Optimization Sponsored Session We present a class of stochastic programming algorithms based on new Combettes-Eckstein monotone operator splitting methods. Unusually, these splitting methods need to re-solve only a subset of the subproblems at each iteration, using boundedly outdated information. Applying these techniques to stochastic programming yields methods that resemble progressive hedging, but can operate in a fully asynchronous manner. Convergence is guaranteed under the same conditions as for progressive hedging. In this study we consider both single-period and multiperiod portfolio optimization problems based on the Markowitz (1952) mean/variance framework. Our model is aggregated from current literature.We solve these models with a MATLAB based Mixed Integer Linear and Nonlinear Optimizer (MILANO). We have devised and implemented the first solution method for such problems and demonstrate its efficiency on large-scale portfolio optimization models.We also provide substantial improvement in runtimes. 289 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 290 TB17 INFORMS Philadelphia – 2015 2 - Computational Study of a Second Order Cone Relaxation for Binary Quadratic Polynomial Problems Julio Goez, Postdoctoral Fellow, Ecole Polytechnique Montreal and GERAD, 2900 Boulevard Edouard-Montpetit, Montréal, QC, H3T 1J4, Canada, jgoez1@gmail.com, Miguel Anjos 4 - Network Design Problem for Battery Electric Bus Yousef Maknoon, EPFL, Route Cantonale, Lausanne, Switzerland, yousef.maknoon@epfl.ch, Shadi Sharif Azadeh, Michel Bierlaire In electric bus planning, for battery installation, we need to investigate two points: (1) the type and location of charger stations (2) the capacity of battery of each bus. In this presentation, first we describe the problem and the design elements. Then, we present its mathematical form followed by the resolution approach. Finally, we demonstrate the computational results on our case study and discuss about the robustness of the plan. This work presents a computational study of the second order cone relaxation for binary quadratic problems proposed by Ghaddar, Vera and Anjos (2011) who used a polynomial optimization approach. We explore how this relaxation can be strengthened using additional constraints, and also, we explore the relation of disjunctive conic cuts with this relaxation. 3 - Computational Approaches to Mixed Integer Second Order Cone Optimization Aykut Bulut, PhD Candidate, Lehigh University, 200 W. Packer Ave., Bethlehem, PA, 18015, United States of America, aykut@lehigh.edu, Ted Ralphs ■ TB18 18-Franklin 8, Marriott Data Mining for Different Type of Big Data Cluster: Modeling and Methodologies in Big Data Invited Session We introduce an open-source Mixed Integer Second Order Cone Optimization (MISOCO) solver. We present computational experiments on various approaches to solve MISOCO problem. We test using outer approximation method to solve continuous relaxations. We also discuss using various valid inequalities to improve the continuous relaxations. We discuss computational performance of these approaches on conic benchmark library (CBLIB 2014) problems. Chair: Young-seon Jeong, Chonnam National University, Department of Industrial Engineering, Gwangju, Korea, Republic of, youngseonjeong@gmail.com 1 - Classification of Uncertain Data using Group to Object Distances Behnam Tavakkol, PhD Candidate, Rutgers University, 5200 BPO Way, Piscataway, NJ, 08854, United States of America, btavakkol66@gmail.com, Myong K (MK) Jeong, Susan Albin 4 - Solving Robust Portfolio Optimization Problems in Practice Sarah Drewes, Senior Consultant, Dr., MathWorks, Adalperostr. 45, Ismaning, Germany, Sarah.Drewes@mathworks.de Robust versions of the Markowitz mean-variance model can reduce the estimation risk induced by its sensitivity to changes in expected returns or the covariance matrix. Probabilistic versions of the classical model can be formulated as nonlinear and often second order cone programs. We study how to solve these problems also by general nonlinear solvers (MATLAB Optimization Toolbox) and in case of discrete variables. We evaluate both computational performance and complexity of implementation. Uncertain data problems have features represented by multiple observations or their fitted PDFs. We propose two approaches for classifying uncertain data objects. The first uses existing Probabilistic Distance Measures for object-to-object distances and classifies with KNN. The second features a new probabilistic distance measure for object to class distances. 2 - The Classification Methodology of Chip Quality using Canonical Correlation Analysis Ki-hyun Kim, Samsung Electronics Co., Banwol-dong, Hwaseong-si, Gyeonggi-do, Korea, Republic of, bluenamja@daum.net ■ TB17 17-Franklin 7, Marriott In this study, we proposed classification methodology using a canonical correlation analysis as feature selection method at multi-dimensional chip level data generated in the semiconductor manufacturing industry. As the result of this research, we were able to extract important varialbes in the varous PCM variables from the correlation of the multiple FBC variables and PCM variables. The proposed method was improved the accuracy of quality classification for a chip tested in the probe test. Network Modeling and Design Sponsor: Optimization/Network Optimization Sponsored Session Chair: Mario Ventresca, Assistant Professor, School of Industrial Engineering, Purdue University, 315 N Grant St, Lafayette, IN, 47906, United States of America, mventresca@purdue.edu 1 - Action-based Network Models Viplove Arora, Graduate Student, School of Industrial Engineering, Purdue University, 45 N Salisbury St, Apt. 9, West Lafayette, IN, 47906, United States of America, arora34@purdue.edu, Mario Ventresca 3 - Multivariate Monitoring for Metal Fabrication Process in Mobile Devices Manufacturing Seonghyeon Kang, M.s. Candidate, Korea University, Innovation Hall 817, Korea University, 145 Anam-ro, Seongbuk-gu, Seoul, 136-713, Korea, Republic of, shyeon.kang@gmail.com, Seoung Bum Kim Complex networks are very useful representations of real world complex systems. A number of network generation procedures have been proposed that are capable of producing networks with a restricted subset of structural properties. However, a unifying model remains elusive. We present initial results on an action-based perspective that has potential to yield more general network structures than existing techniques. A machine learning approach to learn a probabilistic model will be presented. In mobile industry, using metal case of devices is rapidly increased for thin and attractive design. However, fabricating metal is the difficult process because accurate control of equipment are required. In this study, we propose an efficient multivariate monitoring procedure to observe more than 40 parameters of metal fabrication equipment. The effectiveness of the proposed procedure is demonstrated by real data from the mobile plant in one of the leading mobile companies in South Korea. 2 - Automatically Inferring Complex Network Models Mario Ventresca, Assistant Professor, School of Industrial Engineering, Purdue University, 315 N Grant St., Lafayette, IN, 47906, United States of America, mventresca@purdue.edu 4 - Multivariate Monitoring of Automated Material Handling Systems in Semiconductor Manufacturing Sangmin Lee, Korea University, Innovation Hall 817, Korea University, 145 Anam-ro, Seongbuk-gu, Seoul, 136-713, Korea, Republic of, smlee5679@gmail.com, Seoung Bum Kim Complex networks are becoming increasingly important across many disciplines. However, the problem of network modeling is extremely intricate and time consuming. Hence, frameworks have been proposed to estimate model parameters, but are focused on capturing a small subset predefined network characteristics such as degree distribution. I will present recent work on a highly robust automated inference approach that is able to discover arbitrary network models with minimal human insight. Monitoring all possible contingencies in automated material handling system (AMHS) of semiconductor manufacturing is a difficult task because tremendous hardware and software systems are involved. This study presents an efficient multivariate monitoring procedure to monitor more than 100 KPIs in AMHS. The effectiveness and applicability of the proposed procedure is demonstrated by real data from semiconductor fabrication plant in one of the leading semiconductor companies in South Korea. 3 - Cut-set Separation Schemes for the Robust Single-commodity Network Design Problem Daniel Schmidt, Carnegie Mellon University, 720 S Negley Ave, Pittsburgh, PA, 15232, United States of America, schmidtd@cmu.edu, Chrysanthos Gounaris 5 - Quantifying the Level of Risk of Functional Chips in Semiconductor Wafers Young-seon Jeong, Chonnam National University, Department of Industrial Engineering, Gwangju, Korea, Republic of, youngseonjeong@gmail.com, Byunghoon Kim, Seung-hoon Tong, Inkap Chang, Myong K (MK) Jeong We address the exact solution of the Robust Single-Commodity Network Design Problem in which customer demands are uncertain and realize from within anappropriately defined uncertainty polytope. We explore techniques to approximate the arc-flow based formulation with fewer variables. We also evaluate the use of meta-heuristics for the NP-hard problem of separating cut-set inequalities in the context of a branch-and-cut solution approach. This talk presents the procedure to quantify the level of risk of functional chips in dynamic random access memory (DRAM) wafers. To screen risky functional chips, the risk level of each chip is estimated by the posterior probability for functional chips. The functional chips closer to the class of defective chips may have a higher probability of being failed in the near future. The experimental results by using real-life wafers show the effectiveness of the proposed method. 290 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 291 INFORMS Philadelphia – 2015 ■ TB21 TB23 2 - Statistical Guarantees for Individualized Rank Aggregation Sahand Negahban, Yale University, 24 Hillhouse Ave, New Haven, CT, 06510, United States of America, sahand.negahban@yale.edu 21-Franklin 11, Marriott Bundled Payment Systems We study a version of rank aggregation known as collaborative ranking. In this problem we assume that individual users provide us with pairwise preferences and from those preferences we wish to obtain rankings on items that the users have not had an opportunity to explore. We provide a theoretical justification for a nuclear norm regularized optimization procedure. Sponsor: Health Applications Sponsored Session Chair: Danny Hughes, Harvey L. Neiman Health Policy Institute, 1891 Preston White Drive, Reston, VA, 20191, United States of America, dhughes@neimanhpi.org 1 - Optimizing Provider Decisions under Bundled Payments Brenda Courtad, University of Cincinnati, 2925 Campus Green Dr, Cincinnati, OH, 45221, United States of America, courtabl@mail.uc.edu 3 - Inference in High-dimensional Varying Coefficient Models Mladen Kolar, Assistant Professor, Chicago Booth, 5807 South Woodlawn Avenue, Chicago, IL, 60637, United States of America, mkolar@chicagobooth.edu, Damian Kozbur We focus on the high-dimensional linear varying-coefficient model and develop a novel procedure for estimating the coefficient functions. Our procedure works in a high-dimensional regime, under arbitrary heteroscedasticity in residuals, and is robust to model misspecification. We derive an asymptotic distribution for the normalized maximum deviation of the estimated coefficient function and demonstrate how these results can be used to make inference in highdimensional dynamic graphical models. When moving from fee-for-service to bundled payments the providers focus shifts from revenue generating to cost reducing. We develop a partially observable Markov decision process to aid providers in deciding which interventions to implement to reduce costs. 2 - Increasing Healthcare Value in Accountable Care Organizations through Incentive Redesign Christian Wernz, Virginia Tech, Industrial and Systems Engineering, Blacksburg, VA, 24060, United States of America, cwernz@vt.edu, Hui Zhang, Barry Barrios, Danny Hughes 4 - Elementary Estimators for High-dimensional Statistical Models Eunho Yang, IBM T.J. Watson, P.O. Box 218, Yorktown Heights, United States of America, eunho@cs.utexas.edu We propose a class of closed-form estimators for sparsity-structured highdimensional models. Our approach builds on observing the precise manner in which the classical MLE breaks down under high-dimensional settings. We provide a rigorous statistical analysis that shows that our simple estimators recovers the same asymptotic convergence rates as those of computationally expensive L1-regularized MLEs. We corroborate statistical performance, as well as computational advantages via simulations. ACOs are incentivized by the Centers for Medicare and Medicaid Services (CMS) to lower costs while meeting quality standards. We determined how CMS’ incentive program can be improved, and how ACOs can optimally distribute incentives among their members. Using multiscale decision theory, we performed an in-depth analysis of computed tomography (CT) scanner investments and use in ACO hospitals, calibrated the model with Medicare data, and show how CT scan cost can be lowered and outcomes improved. 3 - Mitigating Small Provider Financial Risk under Prospective Bundled Payment Systems Danny Hughes, Harvey L. Neiman Health Policy Institute, 1891 Preston White Drive, Reston, VA, 20191, United States of America, dhughes@neimanhpi.org, Jeremy Eckhause ■ TB23 23-Franklin 13, Marriott New Advances in Production Planning and Scheduling Retrospective bundled payment models, which cover all medical services within an episode of care, usually include stop loss provisions to manage financial risk. As payments shift to prospective bundled payments, the mechanisms to manage these stop loss provisions may no longer exist. We develop nonlinear programming models to develop pricing strategies that address the inherent higher risk to smaller providers under such a payment system. Cluster: Stochastic Models: Theory and Applications Invited Session Chair: Jingshan Li, Professor, 1513 University Ave, Madison, WI, 53706, United States of America, jli252@wisc.edu 1 - Coordination in Multi-product Manufacturing Systems: Modeling and Analysis Cong Zhao, Research Assistant, University of Wisconsin-Madison, 1513 University Ave, Room 3235, Madison, Wi, 53706, United States of America, czhao27@wisc.edu, Ningxuan Kang, Li Zheng, Jingshan Li 4 - Bundled Payments: The Roles of Organization and Diagnosis Turgay Ayer, Georgia Institute of Technology, 765 Ferst Dr., Atlanta, GA, 30332, United States of America, ayer@isye.gatech.edu, Mehmet Ayvaci, Jan Vlachy Medicare has started contracting with healthcare providers for bundled payments. However, most providers do not have experience with the risks and opportunities for such payment mechanism. We propose a game-theoretic model to capture the power dynamics between physicians and the hospital under various patient pathways. We use the model to generate hypotheses and test these hypotheses using real data. Multi-product systems are common in today’s manufacturing process. Effective coordination between products in such systems is important in operation. We study a two-product geometric manufacturing system and derive closed-form expressions of performance measures. An optimal allocation policy of buffer thresholds is developed, and the monotonicity of optimal buffer size with respect to machine parameters is investigated. The managerial insights to achieve optimal production control are discussed. ■ TB22 22-Franklin 12, Marriott 2 - Level Scheduling in Automotive Assembly Lines and its Effect on the Consumption of Ressources Heinrich Kuhn, Professor, Catholic University of EichstaettIngolstadt, Supply Chain Management & Operations, Auf der Schanz 49, Ingolstadt, 85049, Germany, heinrich.kuhn@ku-eichstaett.de, Dominik Woerner Learning High-dimensional/ Sparse Models Sponsor: Applied Probability Sponsored Session Chair: Varun Gupta, University of Chicago Booth School of Business, Chicago, IL, United States of AmericaVarun.Gupta@chicagobooth.edu 1 - Robust Methods for High-dimensional Regression Po-ling Loh, Assistant Professor, University of Pennsylvania, 3730 Walnut St, 466 Jon M. Huntsman Hall, Philadelphia, PA, 19104, United States of America, loh@wharton.upenn.edu Level scheduling approaches in sequencing of assembly lines are used as substitutional model for the underlying economic and sustainable objectives since a leveled distribution of materials requirements does not necessarily contribute directly to these objectives. We conduct a case study at a major German automotive company selecting relevant part families whose consumption is currently unequal distributed by an extensive simulation study. We discuss new methods for robust regression in high-dimensional settings. Our procedures draw upon classical approaches in robust statistics, designed for scenarios where the number of parameters is fixed and the sample size grows to infinity — however, these methods may be adapted to perform robust inference in high dimensions, as well. We also prove that the robust estimators, which involve minimizing nonconvex functions, may nonetheless be optimized to desirable accuracy. 3 - A New Scenario Based Sales and Operations Planning Model Nico Vandaele, Professor, KU Leuven, Naamsestraat 69 Box 3555, Leuven, 3000, Belgium, nico.vandaele@kuleuven.be, Catherine Decouttere, Gerd Hahn, Torben Sens We apply a scenario-based approach to the sales and operations planning process where both model-based and non-model based Key Performance Indicators are taken into account. This allows us to balance customer service, derived from aggregate order lead times, and relevant costs of operations when determining volume/mix decisions for internal and external production. An industry-derived case example with distinct outsourcing options is used to highlight the benefits of the approach. 291 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 292 TB24 INFORMS Philadelphia – 2015 ■ TB24 concepts of ‘digital borders’ and ‘border strength’ and use them in an experimental investigation. 24-Room 401, Marriott 3 - Design Control in Open Innovation: An Examination of Open Source Software Production Shivendu Pratap Singh, University of Pittsburgh, Room 229, Mervis Hall, Pittsburgh, 15260, United States of America, shs161@pitt.edu Urban Data Analytics and Mining Sponsor: Artificial Intelligence Sponsored Session Chair: Xun Zhou, Assistant Professor, University of Iowa, S210 Papajohn Business Building, 21 E Market Street, Iowa City, IA, 52242, United States of America, xun-zhou@uiowa.edu 1 - A Data Mining Approach to the Discovery of Emerging Hotspot Patterns in Urban Data Amin Vahedian Khezerlou, University of Iowa, S283 Pappajohn Business Building, The University of Iowa, Iowa City, IA, 52242-1994, United States of America, amin-vahediankhezerlou@uiowa.edu, Xun Zhou Firms are opting for co-creating software, by attracting developers on platforms like GitHub.This shared model of development requires flexible software design controls to influence community engagement, which could result in proliferation of design options. Flexible design control policy could have side effects such as accumulation of technical debt and need to be judiciously managed. This paper examines the antecedents and consequences of design control policies in social software production. 4 - Time-dependent Pricing for Mobile Data: Analysis, Systems, and Trial Soumya Sen, ssen@umn.edu, Carlee Joe-wong, Mung Chiang, Sangtae Ha Emerging hotspots can be observed in urban data, e.g., cellular service or traffic congestions due to non-periodic events (e.g., sport games, accidents). Efficiently identifying these patterns help city planners and service provides response early to the congestions. Previous hotspot detection techniques focused on patterns with fixed footprints. We propose an efficient data mining approach to detect emerging congestion patterns with dynamic footprints and validate our method on real urban data. Dynamic pricing of mobile data traffic can alleviate network congestion by creating temporally-varying price discounts. But realizing it requires developing analytical models for price point computation, systems design, and field experiments to study user behavior. In this paper, we present the architecture, implementation, and a user trial of a day-ahead time-dependent pricing. 2 - Exploiting Geographic Dependencies for Real Estate Ranking Yanjie Fu, Rutgers University, 504 N 5th St, Harrison, NJ, 07029, United States of America, yanjie.fu@rutgers.edu, Hui Xiong, Hui Xiong ■ TB26 26-Room 403, Marriott We propose a geographic method, named ClusRanking, for estate evaluation by leveraging the mutual enforcement of ranking and clustering power model the geographic dependencies of estates for enhancing estate ranking. Indeed, the geographic dependencies of the investment value of an estate can be from the characteristics of its own neighborhood (individual dependency), the values of its nearby estates (peer dependency), and the prosperity of the affiliated latent business area (zone dependency). Retailer Pricing Cluster: Operations/Marketing Interface Invited Session Chair: Kathy Stecke, UT Dallas, SM30 JSOM, 800 W Campbell Rd, Richardson, TX, 75080, United States of America, kstecke@utdallas.edu 3 - A General Geographical Probabilistic Factor Model for Point of Interest Recommendation Bin Liu, Rutgers University, 900 Davidson Road, 47 Nichols Apartment, Piscataway, NJ, 08854, United States of America, binben.liu@rutgers.edu Co-Chair: Xuying Zhao, University of Notre Dame, Notre Dame, IN, Xuying.Zhao.29@nd.edu 1 - Optimal Price Trajectories and Inventory Allocation for Inventory Dependent Demand Stephen Smith, Professor, Santa Clara University, 500 El Camino Real, Lucas Hall 216H, Santa Clara, CA, 95053-0382, United States of America, ssmith@scu.edu, Narendra Agrawal The problem of point of interest recommendation is to provide personalized places. The decision process for a user to choose a POI can be influenced by numerous factors, such as personal preferences, geographical considerations, and user mobility behaviors. We propose a general geographical probabilistic factor model framework which takes various factors into consideration. Extensive experimental results show promise of the proposed methods. Retail demand is often inventory dependent because larger inventories create more attractive displays and low inventories can create broken assortments. This research jointly optimizes the price trajectory and the allocation of a given amount of inventory across a set of non-identical stores with inventory dependent demands. ■ TB25 2 - The Effect of Reward Purchase on Dynamic Pricing Hakjin Chung, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, United States of America, hakjin@umich.edu, So Yeon Chun, Hyun-soo Ahn 25-Room 402, Marriott Software-Driven Innovation and Business Strategies In many loyalty programs, consumers are provided with an option to acquire products by redeeming loyalty points instead of cash. We characterize when consumers use points or cash depending on their willingness-to-pay in cash as well as in points. Then, we incorporate this consumer choice model into the seller’s dynamic pricing model, where the revenues from both posted price and reimbursement for reward sales are embedded in each period. Sponsor: Information Systems Sponsored Session Chair: Narayan Ramasubbu, University of Pittsburgh, 354 Mervis Hall, Pittsburgh, PA, 15228, United States of America, nramasubbu@katz.pitt.edu 1 - Business Value of the Mobile Enterprise: An Empirical Study of Mobile Sales Force in Banking Ajit Sharma, Ross School of Business, 701 Tappan Street, Ann Arbor, MI, United States of America, asharmaz@umich.edu 3 - An Off-price Retailer with Two Ordering Opportunities Moutaz Khouja, Professor, UNC Charlotte, 9201 University City Blvd, Charlotte, NC, 28223, United States of America, mjkhouja@uncc.edu, Jing Zhou We develop a model of an off-price retailer who has two procurement opportunities for next season. The first opportunity occurs after the end of the current season where she buys excess inventory from retailers and manufacturers and store them until next season. The second opportunity occurs before the selling season begins again. The product quantity available in the first opportunity is limited while the price in the second opportunity is a random variable that depends on consumer demand. The press and research on mobility has remained focused on the customer-firm interface. While there is sufficient evidence of gains from mobile marketing in better targeting and lift, the benefits of mobile-centric enterprise processes remain under-studied. In this paper, we empirically assess the reduction in process time and error rates by shifting from a traditional “sales person in the field-computer in the office” sales process to a “sales person in the field with a tablet” sales process. 2 - Lost in Cyberspace: An Investigation of Digital Borders, Location Recognition, and Experience Attribution Brian Dunn, Assistant Professor, University of Oklahoma, 307 West Brooks Ste. 307D, Norman, OK, 73072, United States of America, bkdunn@ou.edu, Narayan Ramasubbu, Dennis Galletta, Paul Lowry 4 - Multi-product Price Promotions with Reference Price Effects Kevin Li, UC Berkeley, IEOR Department, Berkeley, CA, 94720, United States of America, kbl4ew@berkeley.edu, Candace Yano We consider a retailer’s problem of setting prices, including promotional prices, over a multi-period horizon for multiple products with correlated demands, considering customer stockpiling and the effect of reference prices on customers’ buying behavior. These factors limit the efficacy of deep discounts and frequent promotions. We present structural results and numerical examples that provide insight into the nature of optimal policies and the impact of various parameters. Do website users know where they are? Given that they may visit multiple sites in the same session, they may not, which has important implications for the owners of those sites. However, past research has yet to account for this possibility. To understand when users recognize where they are online and how they attribute credit to the sites that are helpful to them, we introduce the 292 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 293 INFORMS Philadelphia – 2015 ■ TB27 TB29 questions about the job. Although the ordeal positively selected candidates, it was the information in the answers that mattered for match formation. Although the overall number of matches and speed to fill a vacancy was unchanged, employers engaged in less recruiting activities and formed higher quality matches. 27-Room 404, Marriott Multiple Criteria Decision Aiding 2 - Experiments as Instruments: Heterogeneous Position Effects in Sponsored Search Auctions Justin Rao, Researcher, Microsoft Research, 641 Avenue of Americas, New York, NY, 10014, United States of America, Justin.Rao@microsoft.com, Matthew Goldman Sponsor: Multiple Criteria Decision Making Sponsored Session Chair: Roman Slowinski, Prof., Poznan University of Technology, Pl. Marii Sklodowskiej-Curie 5, Poznan, PL, 60-965, Poland, roman.slowinski@cs.put.poznan.pl 1 - FITradeoff: Flexible and Interactive Tradeoff Elicitation Procedure Adiel T. DeAlmeida, Professor, Universidade Federal de Pernambuco, Caixa Postal 7462, Recife, PE, 50630-971, Brazil, almeidaatd@gmail.com, Adiel De Almeida Filho, Jonatas Araujo De Almeida, Ana Paula Costa The Generalized Second Price auction has been shown to achieve an efficient allocation and favorable revenue properties provided the causal impact of ad position on user click probabilities is a constant the scaling factor for all ads. We develop a novel method to re-purpose internal business experimentation at a major search engine and we strongly reject the conventional multiplicativelyseparable model, instead finding substantial heterogeneity of the causal impact of position on CTR. FITradeoff is a Flexible and Interactive Tradeoff elicitation procedure for multicriteria additive models in MAVT scope. The classical tradeoff procedure is one of the approaches with strongest theoretical foundation. However, behavioral studies have shown inconsistences of DM during elicitation. The FITradeoff reduces DM’s effort in the process, by using partial information, thereby contributing for reducing inconsistences. It is implemented in a DSS, which is illustrated by applications. 3 - Optimal Design of Two-sided Market Platforms: An Empirical Case Study of Ebay Brent Hickman, Assistant Professor Of Economics, University of Chicago, 1226 E 59th St, Chicago, IL, 60637, United States of America, hickmanbr@uchicago.edu, Joern Boehnke, Aaron Bodoh-creed 2 - An Enhanced “Election Machine” for the Finnish Parliamentary Elections: Theory and Implementation Jyrki Wallenius, Professor, Aalto University School of Business, Runeberginkatu 22-24, Helsinki, Finland, jyrki.wallenius@aalto.fi, Tommi Pajala, Akram Dehnokhalaji, Pekka Korhonen, Pekka Malo, Ankur Sinha We investigate design of platform markets that house many auctions over time. We combine a unique dataset with a model of bidding where the option value of re-entering the market creates incentive for buyers to shade bids below private valuations in the current period. We show the model is identified using the Bellman equation for a representative bidder. We estimate the model and investigate the degree to which eBay is able to reduce transaction costs and approach the efficient allocation. Web-based questionnaires to match candidates’ and voters’ views play an important role in Finland. We have collaborated with Helsingin Sanomat, who runs the most influential of such questionnaires, to enhance and further develop it. Our algorithm was tested in last April’s Parliamentary Elections. We describe our algorithm and the feedback. 4 - Stability of Demand Models Across Policy Reforms: An Empirical Study with Boston Public Schools Peng Shi, MIT Operations Research Center, 1 Amherst Street, E40-149, Cambridge, MA, 02139, United States of America, pengshi@mit.edu, Parag Pathak 3 - Multicriteria and Multiobjective Models for Risk, Reliability and Maintenance Context Rodrigo J P Ferreira, Assistant Professor, Universidade Federal de Pernambuco, Av. Professor Morais Rego, 1235., Recife, PE, 50670-901, Brazil, rodjpf@gmail.com, Adiel T De Almeida, Cristiano A V Cavalcante, Marcelo H Alencar, Adiel De Almeida Filho, Thalles V Garcez In counterfactual analysis using demand modelling, an important but seldom checked assumption is that the proposed reform does not affect the demand model. We validate this assumption across a major school choice reform in Boston in 2014. To control for post-analysis bias, we precommit to forecasts before the reform. We find that while our prediction of the number of applicants were off, the logit and mixed-logit demand models we fit were stable before and after the reform. The use of multiple criteria and multiobjective models in risk, reliability and maintenance research has increased in recent years. These models may affect the strategic results of any organization, as well as, human life and the environment. In such situations, optimal solutions for one objective function cannot be suitable. These issues are presented according to the reference Multicriteria and Multiobjective Models for Risk, Reliability and Maintenance Decision Analysis. ■ TB29 29-Room 406, Marriott Applications of Analytics II 4 - Constructive Preference Learning in Value-driven Multiple Criteria Sorting Roman Slowinski, Prof., Poznan University of Technology, Pl. Marii Sklodowskiej-Curie 5, Poznan, PL, 60-965, Poland, roman.slowinski@cs.put.poznan.pl, Milosz Kadzinski, Krzysztof Ciomek Sponsor: Analytics Sponsored Session Chair: Tarun Mohan Lal, Mayo Clinic, mohanlal.tarun@mayo.edu 1 - Combating Attrition through New Developments in Transaction Analytics and Customer Dialogue Gerald Fahner, Analytic Science Senior Director, FICO, 181 Metro Drive, San Jose, United States of America, geraldfahner@fico.com We present an interactive preference learning technique for multiple criteria sorting driven by a set of additive value functions compatible with a rich preference information acquired from the user. This information may include: (1) imprecise assignment examples, (2) desired class cardinalities, and (3) assignment-based pairwise comparisons. The output results are necessary and possible assignments, and extreme class cardinalities. ”Silent” attrition remains a costly problem requiring fast detection and insight to create effective retention offers. Our credit card case study shows how ensemble models instrumented with low-latency transaction features rapidly detect cardlevel and merchant category-level attrition. We explain our models and relate performance to profitability. We show how to boost persuasiveness of offers by customer dialogues to learn their preferences. Using a simulation we illustrate the value of dialogue. ■ TB28 2 - How Bringing Decision Optimization to the Cloud Will Democratize Optimization Susara Van Den Heever, IBM France, 1681 Route des Dolines, France, svdheever@fr.ibm.com, Xavier Ceugniet, Alain Chabrier, Stéphane Michel 28-Room 405, Marriott Empirical Market Design Cluster: Auctions Invited Session Even though Decision Optimization has been used effectively across industries for decades, it remains under-utilized. Complexity and costs are often cited as barriers to wider adoption. The emergence of cloud computing, as well as the renewed emphasis on cognitive analytics platforms, breaks down these barriers to bring the benefits of optimization to a wider audience. We will demonstrate this vision through a case study involving IBM Decision Optimization on Cloud, and IBM Watson Analytics. Chair: Peng Shi, MIT Operations Research Center, 1 Amherst Street, E40-149, Cambridge, MA, 02139, United States of America, pengshi@mit.edu 1 - Market Congestion and Application Costs John Horton, Assistant Professor, NYU Stern School of Business, 44 West Fourth Street, Kaufman Management Center, New York, NY, 10012, United States of America, John.Horton@stern.nyu.edu, Ramesh Johari, Dana Chandler We report the results of an experimental intervention that increased the cost of applying to vacancies in an online labor market by requiring workers to answer 293 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 294 TB30 INFORMS Philadelphia – 2015 ■ TB31 3 - An Approach to Estimating Customer Lifetime Values for Apartment Tenants Jian Wang, Vice President, Research & Development, The Rainmaker Group, 4550 North Point Parkway, Alpharetta, GA, 30022, United States of America, jwang@letitrain.com 31-Room 408, Marriott Connected Vehicle Analytics Sponsor: Data Mining Sponsored Session Estimating tenant lifetime values is important for apartment revenue management. We propose a heuristic approach to predicting renewal likelihoods and estimating tenant lifetime values. We then present empirical results based on real apartment data. Chair: Juan Li, Member of Research Staff, Xerox Innovation Group, 800 Phillips Road, 128-27E, Webster, NY, 14580, United States of America, Juan.Li@xerox.com 1 - A System for Estimating Traffic Congestion Measures in a Network using GPS Smartphone Charles Chung, Vp Products, Brisk Synergies, 295 Hagey Blvd, 1st Flr, Waterloo, Canada, charles.chung@brisksynergies.com ■ TB30 30-Room 407, Marriott Intelligent Agents and Systems A smartphone app is developed for logging route data. A platform is then built for mapping traffic congestion using speed indicators average speed and speed differential at the link level. The results demonstrate the feasibility and huge potential our data collection system that can be implemented in any city and sets the growth for real-time applications for connected vehicles. Contributed Session Chair: Mohsen Moghaddam, PhD Candidate, Purdue University, 1155 Anthrop Dr., Apt. 9, West Lafayette, IN, 47906, United States of America, mmoghadd@purdue.edu 1 - Optimizing Physician to Patient Consults using Robot-based Virtual Systems Henry Ibekwe, Post Doctoral Researcher, Independent, Richmond, United States of America, hibekwe1@gmail.com 2 - Online Travel Mode Identification with Smartphones Qing He, Assistant Professor, SUNY Buffalo, 313 Bell Hall, Buffalo, NY, 14051, United States of America, qinghe@buffalo.edu, Xing Su, Hernan Caceres, Hanghang Tong We propose an online classification algorithm to detect user’s travel mode using mobile phone sensors. Our application is built on the latest Android smartphone with multimodality sensors. By applying a hierarchical classification method, we achieve high accuracy in a binary classification wheelers/non-wheelers travel mode, and all six travel modes. The delivery of quality healthcare for chronically ill patients is burdened by the limited resources available to physicians and healthcare facilities. We propose the use of virtual-presence autonomous robot systems to optimize the physician to patient consultation by minimizing the patient wait-time and maximizing the number of physician consults given limited resources. We formulate a robotpatient interaction model as a stochastic process and solve using discrete-time dynamic programming. 3 - Locating Heterogeneous Traffic Sensors to Improve Network Surveillance Benefit Xuechi Zhang, Graduate Research Assistant, University of Maryland, 0147C Eng Lab Bld, University of Maryland, College Park, MD, 20742, United States of America, zhangxc90@gmail.com, Ali Haghani 2 - A Study on the Influence of Trust and Distrust Ratings in Social Networks on Cold Start Users Sanjog Ray, Assistant Professor, Indian Institute of Management Indore, Rau Pithampur Road, Indore, 453331, India, sanjogr@iimidr.ac.in Optimal placement of traffic sensors is significant to improve urban mobility. In this study, a mathematical optimization model of deploying heterogeneous sensors (i.e. Bluetooth sensor and loop detector) to large-scale traffic network is proposed. Maximizing real-time information report reliability and coverage are chosen as dual objectives. In addition, the effect of real-time GPS-based probe vehicle data is also considered. A case study in Washington D.C. area is conducted for demonstration. This study examines how cold start users get influenced by the trust and distrust scores of other users in a social network. We examine the users trusted by cold start users on the basis of critical parameters: number of trust statements, number of distrust statements, and number of items rated. We base our findings on our analysis of the real life Epinions dataset. Our analysis has implications for design of trust aware recommender systems for cold start users. 4 - Inferring Trajectories for Partial Observations Juan Li, Member of Research Staff, Xerox Innovation Group, 800 Phillips Road, 128-27E, Webster, NY, 14580, United States of America, Juan.Li@xerox.com, Moshe Lichman, Padhraic Smyth 3 - Analyzing Inventory Policies in Multi-stage Automatic Manufacturing Systems Barin Nag, Professor, Towson University, Department of E-Business & Technology Ma, Towson, MD, 21252, United States of America, bnag@towson.edu, Dong-qing Yao, Sungchul Hong The amount of spatial trajectory data is growing fast with the rapid increased availability of GPS-embedded vehicles. The trajectory data is mixed with high and low sampling rate with partial observations. In this study, we aim to build probabilistic models to infer possible traversed route for low sampling rate vehicle trajectory data. In a multi-stage manufacturing system each stage fills demand from any combination of buffer inventory or production. Lowest inventory levels may not be lowest cost, with contradictions arising from the costs of delays of physical production, backlogs, breakdowns, and bottlenecks. We study best performance inventory policies using varied production architectures. 4 - A Modeling Framework of Cyber-Physical Systems Ashutosh Nayak, Student, Purdue University, 318 N Salisbury St, Apt. 8, West Lafayette, IN, 47906, United States of America, nayak2@purdue.edu, Shimon Y. Nof, Seokcheon Lee, Rodrigo Levalle ■ TB32 Effective modelling of CPS is a big challenge. In this work, we propose a resource sharing based framework for CPS aimed at maximizing its utility. This framework represents CPS as a network of tasks and resources characterized by utility functions and overlapping resource communities. A distributed control approach backed by utility aggregation function is considered for optimality and stability. Its implementation is illustrated through two examples: Smart factory and multirobot system. Sponsor: Analytics Sponsored Session 32-Room 409, Marriott Business Analytics in Higher Education Industry Chair: Roger Gung, Director, Business Analytics & Operations Research, University of Phoenix, 3137 E Elwood St, Phoenix, AZ, 85034, United States of America, roger.gung@phoenix.edu 1 - Marketing Mix Optimization Roger Gung, Director, Business Analytics & Operations Research, University of Phoenix, 3137 E Elwood St, Phoenix, AZ, 85034, United States of America, roger.gung@phoenix.edu 5 - Collaborative Networked V-organizations: Design & Integration Mohsen Moghaddam, PhD Candidate, Purdue University, 1155 Anthrop Dr., Apt. 9, West Lafayette, IN, 47906, United States of America, mmoghadd@purdue.edu, Shimon Y. Nof Marketing spend allocation drives the volume of new marketing inquiries (NMI) and enrollments. Two-stage non-linear regression models were built to formulate NMI channels with respect to marketing spends which were defined as either endogenous, exogenous or instrument variables. The optimization model was formed by aggregating all NMI channels’ regression models into one objective function. The optimal spend allocation was then derived from the model every quarter to guide marketing strategies. Modern distributed, networked, and collaborative organizations of humans/machines/firms enable systematic integration of distributed resources for processing dynamic/diverse tasks. We design collaborative networked vOrganizations by integrating physical (location of resources) and virtual (allocation of tasks) dimensions, for higher service level, stability, and utilization. A mixed-integer program and a tabu search are developed for modeling and optimization purposes, respectively. 294 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 295 INFORMS Philadelphia – 2015 2 - Contact Center Qualifying Transfer Rate Modeling and Analysis Jie Yu, Operations Research Scientist, University of Phoenix, 3137 E Elwood St, Phoenix, AZ, 85034, United States of America, jie.yu@phoenix.edu, Roger Gung, Lin Wang TB34 4 - Strategies for Ebola Containment: A Biological-behavioraloperational Modeling Decision Framework Eva Lee, Georgia Tech, Atlanta, GA, eva.lee@gatech.edu This work is joint with CDC. We present a computational decision modeling framework that integrates an agent-based biological disease spread model, a dynamic network-based social-behavior model that captures human behavior and interaction, and a stochastic queueing model that describes treatment characteristics, day-to-day hospital and homecare processes, and resource usage. An optimization engine determines the minimum resource needed to contain the Ebola epidemic in W. Africa. Impact analysis on transferring marketing inquiries to qualifying leads for potential enrollments and the performance of contact center agents are crucial to contact center and enrollment operations. An impact analysis was conducted on transfer rate with drivers including speed to lead, lead source, time of request as well as program level. A mixed effect logistic regression model was built to rank agents’ performance in terms of expected transfer rate with given marketing inquiries. The model was also employed to evaluate the impact of reducing contact center and enrollment operating hours. 3 - Enrollment Service Contact Strategy Optimization Pan Hu, Operations Research Scientist, University of Phoenix, 3137 E Elwood St, Phoenix, AZ, 85034, United States of America, pan.hu@phoenix.edu, Yun Ouyang, Jie Yu, Lin Wang, Roger Gung ■ TB34 This project is to study how contact behaviors of enrollment representatives influence enrollment progression of higher education pursuers. To better serve the needs of potential students, it is critical to communicate effectively by bringing up right topics in the best timing. We examined a list of conversation topics suggested in the internal guideline of University of Phoenix for enrollment representatives, and identified the best contact strategy using statistical models. Sponsor: Health Applications Sponsored Session 34-Room 411, Marriott Data-driven Modeling and Analysis of Health Care Systems Chair: Anil Aswani, UC Berkeley, 4141 Etcheverry Hall, Berkeley, CA, 94720-1777, United States of America, aaswani@berkeley.edu 1 - Constructing Behavioral Models for Personalized Weight Loss Interventions using Integer Programming Yonatan Mintz, Graduate Student, UC Berkeley, 1822 Francisco St., Apt. 10, Berkeley, CA, 94703, United States of America, ymintz@berkeley.edu, Philip Kaminsky, Yoshimi Fukuoka, Anil Aswani, Elena Flowers ■ TB33 33-Room 410, Marriott Joint Session HAS/MSOM-Healthcare: Modeling Applications for Emergency Departments In this paper we describe two (a machine learning and a utility maximization) models for weight loss using clinical trial data. We believe these quantitative models of behavior change can be used to provide personalized interventions, improve adherence and lower costs of current weight loss programs. Given the high prevalence of obesity, these results provide significant insight into more effective approaches to implement weight loss programs. Sponsor: Health Applications Sponsored Session Chair: Sean Barnes, University of Maryland, 4352 Van Munching Hall, University of Maryland, College Park, MD, 20742, United States of America, sbarnes@rhsmith.umd.edu 1 - Review of Queueing Theory Applied to Emergency Departments with Comparable Simulation Studies Summer (Xia) Hu, PhD Student, University of Maryland, Department of Mathematics, College Park, United States of America, xhu64@umd.edu, Sean Barnes, Bruce Golden 2 - Modeling Treatment Adherence Behavior in the Treatment of Obstructive Sleep Apnea Yuncheol Kang, Pennsylvania State University, 236 Leonhard Building, State College, 16801, United States of America, kang.yuncheol@gmail.com, Paul Griffin, Vittal Prabhu, Amy Sawyer We target patients who suffered from Obstructive Sleep Apnea (OSA) and their treatment behaviors when using Continuous Positive Airway Pressure (CPAP) devices. We model underlying dynamics and patterns of patient treatment behavior using Markov models as a basis for designing effective and economical intervention. Also we suggest a guideline for designing a cost-effective intervention to economically treat the patients. Queueing Theory (QT) is an important tool for Emergency Department (ED) design and management. By reviewing all papers with ED QT analysis or applications since 1972, this survey examines the contributions of QT to modeling EDs and identify its benefits and limitations when compared to discrete-event simulation (DES) under similar ED operational settings. Our results indicate that the combination of queueing and DES methods can be a powerful approach to better ED modelling. 3 - Inverse Optimization with Noisy Data Auyon Siddiq, UC Berkeley, 4141 Etcheverry Hall, University of California, Berkeley, Berkeley, 94720, United States of America, auyon.siddiq@berkeley.edu, Zuo-jun Max Shen, Anil Aswani 2 - Using Simulation to Assess the Impact of an Observation Unit in a Pediatric Emergency Department Mark Grum, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, mgrum@umich.edu, Gabriel Zayas-Caban, Michelle Macy, Allison Cator, Amy Cohn We present an approach for inverse parametric optimization with noisy solution data for convex forward problems. The proposed method yields well-behaved estimates that attain risk consistency or parameter estimation consistency under reasonable conditions. While the formulation is non-convex in general, we provide an approximation algorithm that yields consistent estimates for a class of quadratic programs. Numerical results show competitive performance with stateof-the-art techniques. Observation units (OUs) provide an alternative disposition decision for ED patients who may benefit from further observation, such as those are not ill enough to be admitted, but not well enough to be discharged. Patients can be placed in an OU for monitoring, diagnostic evaluation, and/or treatment prior to disposition. In this talk, we discuss our approaches (e.g. simulation) for assessing the impact of an OU in the Pediatric ED at the University of Michigan. 4 - Quantifying the Resilience of Hospital Unit Management under High Workloads Mo Zhou, PhD Student, UC-Berkeley, 4470 Etcheverry Hall, Berkeley, CA, 94709, United States of America, mzhou@berkeley.edu, Anne Miller, Anil Aswani, Jason Slagle, Daniel France 3 - Operational Causes of Patients Leaving Before Treatment is Completed in Emergency Departments David Anderson, Assistant Professor, Baruch, davidryberganderson@gmail.com, Bruce Golden, Edward Wasil, Laura Pimentel, Jon Mark Hirshon Hospital unit shifts with high admissions/discharges (ADTs) and low nurse-topatient ratios (NPRs) increase mortality. Nurse managers promote unit resilience, and we quantify this using time series and network analysis of hourly phone calls, ADTs, and NPRs over 2 years from an Intensive Care Unit. Statistical variable selection assessed variable dependency, and time-series estimation demonstrated the validity of phone calls as a resilience measure. Future studies will elucidate adaptive limits. Patients leaving before treatment (LBTC) is completed is an indicator of poor Emergency Department performance. Contrary to previous research, volume is not the main driver of patients leaving before treatment is complete. First provider time and lengths of treatment are much more strongly associated with LBTC rate. We show that operational factors such as treatment time and staffing decisions play a role in waiting time and, thus, in determining the LBTC rate. 295 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 296 TB35 INFORMS Philadelphia – 2015 ■ TB35 3 - Exploring a Community’s Perception of Resilience and its Effect on Public Policy Roberta Russell, Professor, Virginia Tech, 1007 Pamplin Hall, 0235, Blacksburg, VA, 24060, United States of America, rrussell@vt.edu, Yuhong Li, Michelle Seref 35-Room 412, Marriott Using Technology to Enhance Guest Experiences and Performance in Hospitality Management Resilience has been used in many disciplines to describe the ability of an entity to withstand the effects of a disaster, to bounce back from a disaster, or to change and adapt to a new reality post-disaster. This research uses text mining to explore the use of resilience and related terms in newspaper and other media to describe disasters and subsequent recovery efforts. Particular views of resilience are correlated with community actions related to building resilience for the next disaster. Cluster: Hospitality, Tourism, and Healthcare Invited Session Chair: Alex Susskind, Cornell University, 350 Statler Hall, School of Hotel Adminstration, Ithaca, NY, 14853, United States of America, ams76@cornell.edu 1 - Picturing Hotels: Attributes of Hotel Images That Attract Consumer Attention Online Stephani K. A. Robson, Senior Lecturer, Cornell University, 255 Statler Hall, Ithaca, NY, 14853, United States of America, skr4@cornell.edu, Breffni Noone 4 - Improving Resource Pre-positioning to Support Disaster Relief Operations Andrew Arnette, Assistant Professor Of Decision Sciences and Governor Geringer Scholar, University of Wyoming, 1000 E. University Ave, Laramie, WY, 82071, United States of America, aarnette@uwyo.edu, Chris Zobel Images have been shown to be an important element in the online hotel choice process. This exploratory study uses eye tracking technology to investigate the attributes of hotel images that attract consumers’ eye fixations during a naturalistic search for lodging, with implications for hotel marketing strategies. This research seeks to address a need for improving asset location modeling for opening overnight shelters in response to natural disasters. Such pre-positioning is crucial for organizations that provide immediate relief to impacted populations, and we discuss a mathematical programming approach that improves on previous attempts to determine more optimal placements for a combination of resources. 2 - The Connection Between Restaurant Performance and Customer-facing Technology in Restaurants Alex Susskind, Cornell University, 350 Statler Hall, School of Hotel Adminstration, Ithaca, NY, 14853, United States of America, ams76@cornell.edu ■ TB37 In this study, the relationship between customer-facing technology, customer satisfaction and restaurant performance are examined. The findings suggest that the use of customer-facing technology in a full-service restaurant experience is positively connected to customers’ satisfaction with their service experience in the restaurant, higher average spending in the restaurant and a higher tip percentage paid to the servers. 37-Room 414, Marriott Health Care Modeling and Optimization X Contributed Session Chair: Songinan Zhao, Student, Kansas State University, 1600 Hillcrest Dr., Apt 4, Manhattan, KS, 66502, United States of America, songnian@ksu.edu 1 - Use of Simulation-optimization Technique in Operating Room Scheduling Musa Demirtas, Research And Teaching Assistant, Western New England University, 1215 Wilbraham Road, Springfield, MA, 01119, United States of America, demirtasmusa@gmail.com, Mohammad Dehghani, Thomas K. Keyser 3 - Does Customer-facing Technology Reduce Service Time in Restaurants? Ben Curry, Data Scientist, Ela Carte, Ela Carte Headquarters, San Francisco, CA, United States of America, bcurry@elacarte.com Looking at how table turn time and service labor usage was affected by customers’ use of customer facing technology in restaurants, I found that customer-facing technology notably reduced table turn time when customers ordered their meals through the table top device; that figure increased more for customers who ordered their meals and settled their bills using the table-top devices. In hospitals, operating Rooms (ORs) are the most important and costly departments, and generate a big portion of revenues. This study focuses on maximization of ORs utilization and minimization of inpatients’ length of stay to decrease costs and increase patients’ satisfaction. Since the arrival of emergency patients may disrupt the schedule, we developed a reactive simulationoptimization model to schedules that optimally allocate limited resources to multiple ORs. ■ TB36 36-Room 413, Marriott 2 - Optimal Delivery and Pickup Planning for Patients with Chronic Diseases using Drones Seon Jin Kim, University of Houston, Dept. of Industrial Engineering, Houston, TX, 77204, United States of America, sonjin64@gmail.com, Gino Lim, Jaeyoung Cho Disaster Relief and Humanitarian Logistics Sponsor: Public Sector OR Sponsored Session Chair: Chris Zobel, Professor, Virginia Tech, Business Info. Technology, 880 W. Campus Dr., Suite 1007, Blacksburg, VA, 24061-0235, United States of America, czobel@vt.edu Patients with chronic diseases are required to visit clinics for a routine health exam. The cost of chronic diseases has been increasing every year, which became a burden to patients, government, and health insurance companies. We present a robust optimization model to reduce healthcare costs and improve quality of healthcare service using drones. The model finds optimal routes of drones to deliver medicine and pickup necessary samples to analyze patients’ health. Co-Chair: Andrew Arnette, Assistant Professor Of Decision Sciences And Governor Geringer Scholar, University of Wyoming, 1000 E. University Ave, Laramie, WY, 82071, United States of America, aarnette@uwyo.edu 1 - Management of Blood Supplies During Humanitarian Crises Cigdem Gonul Kochan, Ohio Northern University, 525 South Main Street, Ada, OH, 45810, United States of America, c-kochan@onu.edu, Shailesh Kulkarni, David R. Nowicki 3 - Application of Theory of Constraints in Blood Banking Harshal Lowalekar, Assistant Professor, Indian Institute of Management Indore, Rau-Pithampur Road, Indore, MP, 453556, India, harshal@iimidr.ac.in We discuss the application of the Theory of Constraints Thinking Processes (TOCTP) methodology in managing inventory at blood banks. Using the Thinking Processes approach the root-cause behind the common inventory problems at blood banks like high shortage and wastage of blood products, high operating expenses and low revenue levels is identified. A TOC based solution is then proposed to address the root-cause. This study presents a combined problem of allocating and routing the available blood supplies at the central blood bank to a given set of hospitals with uncertain demand. We develop two multi-product newsvendor (MPNP) –traveling salesman (TSP) models. We examine and compare the results of both models. 2 - A Markov Decision Process Model for Equitable Distribution of Supplies under Uncertainty Lauren Davis, North Carolina A&T State University, 1601 E. Market St., Greensboro, NC, United States of America, lbdavis@ncat.edu, Sefakor Fianu 4 - Study of Optimal Control Strategies for Visceral Leishmaniasis Songinan Zhao, Student, Kansas State University, 1600 Hillcrest Dr., Apt. 4, Manhattan, KS, 66502, United States of America, songnian@ksu.edu, Chih-hang Wu, Yan Kuang, David Ben-arieh Visceral Leishmaniasis (VL) is a vector-borne disease which is transmitted by sandflies and it is the second-largest parasitic killer after Marilia. Mathematical models were proposed to assist in the control of spread of VL; however, quantitative conditions for the control of VL transmission are not studied. This paper develops a general mathematical model for VL disease transmission system, performs bifurcation analysis to discuss control conditions, and calculates optimal control strategies. Food banks are one of many non-profit organizations assisting in the fight against hunger. Most of the food distributed by the food bank comes from donations which are received from various sources in uncertain quantities at random points in time. We present a finite horizon decision-making model that determines the optimal allocation of supplies to demand locations (charitable agencies) given stochastic supply. 296 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 297 INFORMS Philadelphia – 2015 TB40 5 - The Advent of the Intelligent Electronic Health Record John Glaser, Siemens Healthcare, Malvern, PA, United States of America, John.Glaser@Cerner.com approaches – outcome-based management versus behavior-based management. The relationship characteristics include the length of the relationship, goal conflict between the buyer and the supplier, and the risk aversion of the two parties. We’ve made great progress in embedding the Electronic Health Record (EHR) in our healthcare processes, with use reaching unprecedented rates. Now, we’re poised to take it the next level with the intelligent EHR. The intelligent EHR will look very similar to the traditional system – one can still look up patient results and history and write prescriptions but the application will move past transactional functions. The intelligent EHR will be characterized by sophisticated and flexible decision support, rules engines, process monitoring engines, intelligent displays of important patient data, access to knowledge resources, the ability to collect data from multiple care settings through a health information exchange, and tools that enable provider collaboration. The advent of the intelligent EHR will be necessary if healthcare is to effectively address challenges such as those generated by payment reform and managing the care of chronically ill populations. 2 - Nurse Allocation Policy Evaluation and Analysis of Admissions in an Intensive Care Unit Osman Aydas, Instructor & PhD Candidate, University of Wisconsin-Milwaukee, 3202 N Maryland Ave., Milwaukee, WI, 53211, United States of America, otaydas@uwm.edu, Kaan Kuzu, Anthony Ross Nurse staffing is a crucial step in providing quality healthcare. Many patient care units, including Intensive Care Units, have problems in accurately estimating the number of nurses to use on a daily basis. We evaluate the existing staff allocation system of an intensive care unit using clinical operational data and develop a prediction model for estimating the number of admissions to the unit. 3 - Coordinating Contracts for an Express Service Supply Chain Juzhi Zhang, University of Science & Technology of China, No.96, JinZhai Road Baohe District, Hefei, 230026, China, zjuzhi@mail.ustc.edu.cn, Gou Qinglong, Xiaohang Yue ■ TB38 This paper studies the mismatch problem of an express service supply chain, in which the express company delivers the product from online retailer to consumers. We show that displaying information on delivery capacity can decrease consumers’ belief on delay risk and increase the centralized supply chain’s profit, but it may not be feasible because consumers may not believe it. We then design some contracts to make the supply chain achieve the profit under information display. 38-Room 415, Marriott Queueing Models I Contributed Session Chair: Kaan Kuzu, Assistant Professor, University of WisconsinMilwaukee, Lubar School of Business, 3202 N. Maryland Ave., Milwaukee, WI, 53221, United States of America, kuzu@uwm.edu 1 - Optimum Staffing of an Outbound Call Center Doron Feuer, California Polytechnic State University, Pomona, 6493 Joshua St., Oak Park, CA, 91377, United States of America, doronfeuer@gmail.com, Saar Yaffe, Saeideh Fallah-Fini 4 - Appraisal Viewpoint Disseminate and Evolution Analysis Online Transaction Xiening Wang, Associate Professor, DongBei University of Finance and Economics,China, No 217, JianShan Street, Shahekou Distri, Dalian, LN, 116025, China, wangxiening@163.com Through feature analysis and algorithm analysis, this paper researchs the disseminate and evolution of online transaction appraisal view during consumption. The conversion rules of consumer view tendency is proposed, by describing the viewpoint tendency of network users and combining the clustering properties of the network transactions appraisal viewpoint. It analyzes the ecommerce transactions appraisal of the cellular migration model based on small world network effects. This paper couples regression analysis, Markov chain, and queuing theory techniques and develops a reliable model for optimum staffing of an outbound call center constrained by irregular inbound lead volume. By tracking trends of incoming dials throughout the call center our algorithm predicts the optimum level of staff required to ensure dialing requirements while minimizing wasted agent time. 2 - Optimal Control of a Queue under Oveflow Probability Constraint Abdolghani Ebrahimi, Research Assistant, Iowa State University, 225 Washington Ave, Unit 2, Ames, IA, 50010, United States of America, gebrahimi91@gmail.com, Arka Ghosh ■ TB40 We develop an optimal policy that minimizes the long-run average cost in a queue system when you have an overflow probability constraint. The queue has a limited buffer size. As our constraint we define long-run average time that the buffer is full less than a number. Our objective is to find the optimal policy. We solve the problem for two cases; one with bounded space and the other with unbounded space. 40- Room 101, CC Operations/Sustainability Contributed Session Chair: Xin Wang, Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA, 15213, United States of America, xinwang1@andrew.cmu.edu 1 - Analysis on the Link Between Corporate Social and Financial Performance of Korean Business Groups Donghyup Woo, Doctoral Candidate, State University of New York at Buffalo, 326 Jacobs Management Center, University at Buffalo SUNY, Buffalo, NY, 14260, United States of America, dwoo@buffalo.edu, Nallan Suresh 3 - Analysis of Priority-Based Ticket Queue Data Kaan Kuzu, Assistant Professor, University of WisconsinMilwaukee, Lubar School of Business, 3202 N. Maryland Ave., Milwaukee, WI, 53221, United States of America, kuzu@uwm.edu, Refik Soyer We analyze the transactional data from a bank’s priority-based ticket queue system and estimate the distributions of inter-arrival and service times based on customer category, day of the week and time intervals in a day. We also predict the customers’ patience times for each customer category and day of the week, and develop the corresponding abandonment probabilities using logistic regression models. This research identifies contextual relationships between social responsibility and financial performance in countries transitioning to developed economies. Using Korean data, it explores how business group affiliation “Chaebol” influences strategy and social responsiveness. We test the hypothesis that “Chaebol firms” show strong positive relationship due to institutional pressure and legitimacy issues. ■ TB39 2 - Do Sustainability Practices Really Help? Hung-yao Liu, ESC Rennes School of Business, 2 Rue Robert d’Arbrissel CS 76522, Rennes, France, hungyao.liu@gmail.com, Rohit Nishant 39-Room 100, CC Risks Management in Operations/Marketing Cluster: Operations/Marketing Interface Invited Session We utilize an extensive dataset on the resource consumption of different firms to investigate the effectiveness of various sustainability practices (i.e., pollution prevention, product stewardship, clean technology, and sustainability vision) as conceptualized in Hart’s “sustainability portfolio”, embedded in the Natural Resource Based View (NRBV). We seek to understand which sustainability practices help firms achieve resource efficiency. Chair: Osman Aydas, Instructor & PhD Candidate, University of Wisconsin-Milwaukee, 3202 N Maryland Ave., Milwaukee WI 53211, United States of America, otaydas@uwm.edu 1 - Global Supply Chain Social Responsibility: An Agency Theory Perspective Xingxing Zu, Morgan State University, 1700 E Cold Spring Lane, Department of Information Science & Syst, Baltimore, MD, United States of America, Xingxing.zu@morgan.edu, Ziping Wang, Yu Xia This study examines global supply chain social responsibility from a dyad perspective based on agency theory. We analyze how the characteristics of buyersupplier relationship affect the effectiveness of two different management 297 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 298 TB41 INFORMS Philadelphia – 2015 3 - Building Temperature Control with User Feedback and Energy Optimization John Wen, Professor, Rensselaer Polytechnic Institute, CII 5015, 110 8th St., Troy, NY, 12180, United States of America, wenj@rpi.edu 4 - A Data-driven Stochastic Model of an Emergency Department Xiaopei Zhang, Columbia University, 1 Morningside Drive, Apt. 1710, New York, NY, 10025, United States of America, xz2363@columbia.edu, Ward Whitt We explore arrival and length-of-stay (LoS) data from an Israeli Emergency Department. We fit a time-varying two-class (hospitalized or not) infinite-server queueing model with nonhomogeneous Poisson arrivals, where the arrival rate/admission/LoS is periodic over a week/day/day. Departures after long LoS tend to occur at midnight. Buildings are occupied by multiple occupants with different comfort preferences in a shared space. This paper proposes a distributed incentive based strategy to balance the user comfort feedback and building energy optimization. We establish the convergence of the proposed algorithm to the optimal temperature set-point that minimizes the total energy cost and the aggregate discomfort of all occupants. 4 - Green Technology Innovations, Adoption, and Regulation Xin Wang, Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA, 15213, United States of America, xinwang1@andrew.cmu.edu, Alan Scheller-wolf ■ TB42 42-Room 102B, CC Joint Session MSOM-Health/HAS: Global Health Delivery When a government is considering tightening a standard on a pollutant, their decision often is influenced by the number of firms being able to meet the tightened standard, because a higher number indicates a more feasible standard. We study how such regulation may affect a firm’s incentive to develop a new technology to reduce a pollutant. We find that stricter regulation may discourage a firm to develop a new technology, but may encourage other firms to adopt the technology once it is invented. Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session Chair: Jonas Jonasson, Student, London Business School, Regent’s Park, London, NW1 4SA, United Kingdom, jjonasson@london.edu 1 - Demand vs. Supply-side Investment in Humanitarian Operations Karthik V. Natarajan, Assistant Professor, University of Minnesota, 321 19th Avenue South, 3-150, Minneapolis, MN, United States of America, knataraj@umn.edu, Jayashankar Swaminathan ■ TB41 41-Room 102A, CC ED Operations Management Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session Both supply- and demand-side constraints impact program coverage in humanitarian settings. We first study the problem of identifying the optimal mix of supply- and demand-side investments faced by a budget-constrained organization in a centralized setting. We then consider a decentralized setting and identify the optimal performance-based contract to mobilize demand. In addition, we also compare the performance of the optimal contract against three contracts frequently used in practice. Chair: Vedat Verter, James Mcgill Professor, Desaultels Faculty of Management, McGill University, 1001 Sherbrooke Street West, Montreal, QC, H3A 1G5, Canada, vedat.verter@mcgill.ca 1 - Specialist Care in Rural Hospitals: from Emergency Department Consultation to Ward Discharge Michael Klein, PhD Candidate, McGill University, Desautels Faculty of Management, Montreal, Canada, michael.klein2@mail.mcgill.ca, Vedat Verter, Brian G. Moses, Hughie F. Fraser 2 - Assessing the Impact of U.S. Food Assistance Delivery Policies on Child Mortality in Sub-Saharan Africa Alex Nikulkov, Stanford GSB, 655 Knight Way, Stanford, CA, 94305, United States of America, nikulkov@stanford.edu, Lawrence Wein The U.S. is one of the few countries in the world that delivers its food assistance via transoceanic shipments of commodity-based in-kind food, which is more costly and less timely than cash-based assistance. Using household survey data, geospatial data and supply chain modeling, we estimate that child mortality in sub-Saharan Africa can be reduced by 16.2% if the U.S. switches entirely to cashbased interventions. Patients often wait for admission to inpatient wards, boarding on stretchers in hallways. These delays are the key contributor to Emergency Department (ED) crowding, resulting in adverse effects including higher mortality. We consider the ED boarding problem from the perspective of specialists. We focus on Internal Medicine at two hospitals in Nova Scotia, Canada. We propose a stochastic dynamic programming model to analyze current practice and identify strategies for improvement. 3 - How Good are Uniform Co-Payments in Increasing Market Consumption? Gonzalo Romero, Rotman School of Management, 105 St. George Street, Toronto, Canada, Gonzalo.Romero@rotman.utoronto.ca, Retsef Levi, Georgia Perakis 2 - Impact of Coordination and Information Sharing in Urban Incident Response Jonathan Helm, Indiana University Bloomington, 1309 E. Tenth Street, Bloomington, IN, United States of America, helmj@indiana.edu, Alex Mills, Andres Jola-sanchez, Mohan Tatikonda, Bobby Courtney We analyze the problem of a central planner allocating co-payment subsidies to competing heterogeneous firms, under an endogenous market response and a budget constraint. We present the first worst-case performance guarantees in maximizing market consumption for the frequently implemented policy of uniform co-payments. Namely, allocating the same co-payment to each firm is guaranteed to induce a significant fraction of the optimal market consumption, even if the firms are highly heterogeneous. Following a disaster in an urban area, on-scene responders must decide how to distribute casualties among hospitals. This is typically done without information (real-time or otherwise) about hospital capacities, ED and inpatient. We study a new type of organization, called a healthcare coalition, and use real data to study what types of information this organization should share with responders after a multiple casualty incident to improve response. 4 - Deployment Guidelines for Community Health Workers in Sub- Saharan Africa Jonas Jonasson, Student, London Business School, Regent’s Park, London, NW1 4SA, United Kingdom, jjonasson@london.edu, Anne Liu, Sarang Deo, Jérémie Gallien, Carri Chan 3 - Optimal Admission/Discharge Criteria for Patients with Heart Failure in Observation Units Sanket Bhat, McGill University, 1001 Sherbrooke Street West, Room 520, Montreal, QC, H3A 1G5, Canada, sanket.bhat@mcgill.ca, Beste Kucukyazici, Rick Mah Community health workers (CHWs) are increasingly important to the delivery of health care in many African countries. Leveraging an extensive dataset featuring time, clinical findings and GPS information for CHW visits in Ghana, we develop a stochastic model describing the health dynamics of a population served by a time-constrained CHW. This model supports the design of managerial guidelines for the patient prioritization, catchment area assignment and task profile definition in a CHW operation. Although more than 80% of the patients presented to Emergency Departments with symptoms related to acute decompensated heart failure (ADHF) are hospitalized, the majority of patients are not in need of an acute intervention beyond decongestion. These patients could be managed in observation units and be discharged without hospitalization. We develop a stochastic model that dynamically assess the risk levels of ADHF patients, and determine criteria to optimally discharge, observe, or admit them. 298 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 299 INFORMS Philadelphia – 2015 ■ TB43 TB45 2 - The Big Data Newsvendor: Practical Insights from Machine Learning Gah-Yi Vahn, Assistant Professor, London Business School, Sussex Place, Regent’s Park, London, NW1 4SA, United Kingdom, gvahn@london.edu, Cynthia Rudin 43-Room 103A, CC Choice Modeling and Assortment Optimization Sponsor: Revenue Management and Pricing Sponsored Session We study the newsvendor problem when one has n observations of p features related to the demand as well as demand data. Both low- and high-dimensional data are considered. We propose Machine Learning (ML) and Kernel Optimization (KO) approaches, and derive tight bounds on their performance. In a nurse staffing case study we find that the best KO and ML results beat best practice by 23% and 24% respectively. Chair: Vineet Goyal, Columbia University IEOR department, 500 West 120th Street, 304 Mudd, New York, NY, 10027, United States of America, vg2277@columbia.edu 1 - Approximation Algorithms for Dynamic Assortment Optimization Models Ali Aouad, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Bldg. E40-149, Cambridge, MA, 02139, United States of America, aaouad@mit.edu, Danny Segev, Retsef Levi 3 - Applying Machine Learning to Revenue Management at Groupon David Simchi-levi, Professor, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, dslevi@mit.edu, Alexander Weinstein, He Wang, Wang Chi Cheung We propose a new data-driven pricing algorithm for online retailers, which learns customer demand from online transaction data. Our method first generates multiple demand functions using a clustering algorithm, and then learns on the fly which demand function is more likely to be correct. We will also discuss some field experiment result through collaborating with Groupon, a large daily deal website. We study the joint assortment and inventory management problem, where demand consists in a random sequence of heterogeneous customers. Although the problem is hard in general, we provide the first polynomial time algorithms that attain constant approximations, for variants proposed in previous literature as well as more general choice models. In addition, our algorithms provide practical means for solving large-scale instances and for incorporating more realistic contraints. 4 - Demand Forecasting when Customers Consider, Then Choose Ying Liu, Stern School of Business, New York University, 44 West 4th Street, KMC 8-154, New York, NY, 10012, United States of America, yliu2@stern.nyu.edu, Srikanth Jagabathula 2 - Capacity Constrained Assortment Optimization under the Markov Chain Based Choice Model Chun Ye, Columbia University IEOR department, 500 West 120th Street, Mudd 315, New York, NY, 10027, United States of America, cy2214@columbia.edu, Danny Segev, Vineet Goyal, Antoine Desir We consider the problem of demand forecasting when customers choose by first forming a consideration set and then choosing the most preferred product from the consideration set. The consideration set is sampled from a general model over subsets. We propose techniques to estimate such models from purchase transaction data. We consider a capacity constrained assortment optimization problem under the Markov Chain based choice model proposed by Blanchet et al. We first show that even severely-restricted special cases are APX-hard. We then present a constant factor approximation for the general problem. Our algorithm is based on a “localratio” method that allows us to transform a non-linear revenue function into a linear function over appropriately modified item prices. ■ TB45 45-Room 103C, CC 3 - Assortment Optimization under a Random Swap Based Distribution over Permutations Model Antoine Desir, Columbia University IEOR department, 500 West 120th Street, Mudd 315, New York, NY, 10027, United States of America, ad2918@columbia.edu, Vineet Goyal, Danny Segev Revenue Management for Marketing Sponsor: Revenue Management and Pricing Sponsored Session Chair: John Turner, Assistant Professor, University of California, Irvine, Room SB2 338, The Paul Merage School of Business, Irvine, CA, 92697-3125, United States of America, john.turner@uci.edu 1 - Scheduling of Guaranteed Targeted Display Advertising under Reach and Frequency Requirements Ali Hojjat, University of California Irvine, Paul Merage School of Business, Irvine, CA, 92697, United States of America, hojjats@uci.edu, John Turner, Suleyman Cetintas, Jian Yang We consider a special class of distribution over permutations model based on modeling the consumer preferences by a random number of random swaps from a small set of fixed preference lists. This model is motivated from practical applications where preferences of “similar” consumers differ in a small number of products. We present polynomial time approximation schemes for capacity constrained assortment optimization problem under the random swap based distribution over permutation model. 4 - Design of an Optimal Membership Promotion Policy with Experiments Spyros Zoumpoulis, Insead, spyros.zoumpoulis@insead.edu, Duncan Simester, Artem Timoshenko We propose a novel mechanism for the scheduling of guaranteed targeted advertising in online media. We consider a new form of contract in which advertisers specify the number of unique individuals (reach) and the minimum number of times (frequency) each individual should be exposed. We further integrate a variety of new features such as desired diversity and pacing of ads over time or the number of competing brands seen by each individual. We perform extensive numerical tests on industry data. Deciding what customer to target with what type of membership promotion is among the most important decisions that wholesale clubs face. We use the results of a large-scale membership promotion field experiment involving multiple types of membership promotions to propose various promotion policies, each relying on a different algorithm for customer segmentation. We then evaluate the performance of the proposed policies as implemented in a large-scale field test. 2 - Transaction Attributes and Customer Valuation Michael Braun, Associate Professor Of Marketing, Southern Methodist University, 6212 Bishop Blvd., Fincher 309, Dallas, TX, 75275, United States of America, braunm@smu.edu, Eli Stein, David Schweidel ■ TB44 We propose a model of customer value and marketing ROI that incorporates transaction-specific attributes and unobserved heterogeneity. From this model, one can estimate an upper bound on the amount to invest in retaining a customer. This amount depends on the recency and frequency of past customer purchases. Using data from a B2B service provider, we estimate the revenue lost by the firm when it fails to deliver a customer’s requested level of service. 44-Room 103B, CC Machine Learning in Operations Sponsor: Revenue Management and Pricing Sponsored Session 3 - Auctions with Dynamic Costly Information Acquisition Negin Golrezaei, Auctions With Dynamic Costly Information Acquisition, University of Southern California, Bridge Memorial Hall, 3670 Trousdale Parkway, Los Angeles, CA, 90089, United States of America, golrezae@usc.edu, Hamid Nazerzadeh Chair: Srikanth Jagabathula, NYU, 44 West Fourth Street, New York, United States of America, sjagabat@stern.nyu.edu 1 - Prediction vs Prescription in Data-driven Pricing Nathan Kallus, MIT, 77 Massachusetts Ave., E40-149, Cambridge, MA, 02139, United States of America, kallus@mit.edu, Dimitris Bertsimas We study the mechanism design problem for the seller of an indivisible good in a setting where buyers can purchase the additional information and refine their valuations for the good. This is motivated by information structures in online advertising where advertisers can target users using cookie-matching services. For this setting, we propose a rich class of dynamic mechanisms, called Sequential Weighted Second-Price, which encompasses the optimal and the efficient mechanisms as special cases. We study the problem of data-driven pricing and show that a naive but common predictive approach leaves money on the table. We bound missed revenue relative to the prescriptive optimum, which we show is unidentifiable from data. We provide conditions for identifiability and appropriate pricing schemes. A new hypothesis test shows that predictive approaches are practically insufficient while parametric approaches often suffice but only if they take into account the problem’s prescriptive nature. 299 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 300 TB46 INFORMS Philadelphia – 2015 ■ TB47 4 - Learning, Revising, and Forgetting Multidimensional Contextual Features for Online Ad Selection John Turner, Assistant Professor, University of California, Irvine, Room SB2 338, The Paul Merage School of Business, Irvine, CA, 92697-3125, United States of America, john.turner@uci.edu, Tianbing Xu, Amelia Regan, Yaming Yu 47-Room 104B, CC Supply Chain Social Responsibility Sponsor: Manufacturing & Service Oper Mgmt/Sustainable Operations Sponsored Session We study how best to match ads to viewers using high-dimensional contextual features (demographic, browsing behavior) to predict click-through probability. Using Thompson Sampling in a Bayesian framework, our model learns the importance of contextual features while adapting/forgetting over time, capturing changing individuals’ tastes and shifts in the viewing population’s composition. Chair: Robert Swinney, Associate Professor, Duke University, 100 Fuqua Dr, Durham, NC, 27708, United States of America, robert.swinney@duke.edu 1 - Supply Chain Social and Environmental Performance: Measurement, Improvement and Disclosure Basak Kalkanci, Georgia Institute of Technology, 800 W Peachtree St. NW, Atlanta, GA, United States of America, Basak.Kalkanci@scheller.gatech.edu, Erica Plambeck ■ TB46 46-Room 104A, CC Service Models in MSOM Firms are beginning to measure the social and environmental impacts associated with their products and (in a few cases) report those impacts to investors and consumers. Supply chain strategy and structure influence a firm’s costs and benefits from impact measurement, reduction and disclosure. We evaluate how a mandate for disclosure affect impacts, firm expected profit, and its valuation by investors. Sponsor: Manufacturing & Service Oper Mgmt/Service Operations Sponsored Session Chair: Opher Baron, University of Toronto, 105 St George St, Toronto, ON, Canada, opher.baron@rotman.utoronto.ca 1 - Worker Flexibility Training and Production Decision Rights Gad Allon, Professor, Kellogg School of Management, Northwestern University, 2001 Sheridan Road, Evanston, IL, 60201, United States of America, gallon@kellogg.northwestern.edu, Achal Bassamboo, Evan Barlow 2 - Impact of Supply Chain Transparency on Sustainability under NGO Scrutiny Shi Chen, Assistant Professor, University of Washington, Michael G. Foster School of Business, University of Washington, Seattle, WA, 98195, United States of America, shichen@uw.edu, Qinqin Zhang, Yong-Pin Zhou We explore the interaction between production decision rights and workers’ decisions on training to become flexible resources. Research on flexible resources is prevalent in the operations management literature. Human resources, however, are decision makers and have rights to decide on their own training levels. Many firms, however, have also given workers some production decision rights. We show how the workers’ training decisions are affected by the identity of the production decision maker. We study the use of supply chain transparency as an effective tool to mitigate supply chain sustainability issues, and in particular, whether the buyer should reveal her supplier list, knowing that revealed suppliers could face a different level of NGO scrutiny than the unrevealed ones. We incorporate the strategic interactions among a buyer, her suppliers, and the independent NGOs. 3 - Responsible Sourcing via Vertical Integration and Horizontal Sourcing Adem Orsdemir, Assistant Professor, University of California Riverside, School of Business Administration, Anderson Hall, Riverside, CA, 92507, United States of America, adem.orsdemir@ucr.edu, Bin Hu, Vinayak Deshpande 2 - Revenue Maximization for Cloud Computing Services Cinar Kilcioglu, Columbia Business School, New York, NY, 10027, United States of America, ckilcioglu16@gsb.columbia.edu, Costis Maglaras We study a stylized model of revenue maximization for cloud computing services, analyze price data traces from the biggest cloud service provider, Amazon, provide some possible explanation for price spikes based on intuitive asymptotic analysis arguments in systems with large scale capacity and large market potential, and ultimately study the revenue maximization problem faced by the service provider that operates in an infinite capacity system and in a market with multiple customer types. Vertical integration is a viable way to achieve responsible sourcing. In a competitive setting, we analyze a firm’s integration and responsible sourcing decisions. We find that demand externality and possibility of supplying the competitor may fundamentally change firms’ behaviors. Furthermore, high probability of violation detection may discourage responsible sourcing. 4 - Investing in Supply Chain Transparency for Social Responsibility Leon Valdes, lvaldes@mit.edu, Tim Kraft, Karen Zheng 3 - Admission and Discharge Decisions in Intensive Care Units Huiyin Ouyang, UNC Department of Statistics & Operations Research, 318 Hanes Hall, CB# 3260, Chapel Hill, NC, 275993260, United States of America, ouyang5@live.unc.edu, Serhan Ziya, Nilay Argon We study a manufacturer’s decisions when the social responsibility performance of his supplier cannot be perfectly observed. The manufacturer can invest to increase the transparency of his supply chain and the performance of his supplier. An NGO may communicate to consumers the true level of social responsibility, potentially decreasing profits. We formulate a MDP model for admission decisions in an ICU where patients’ health conditions change over time according to Markovian probabilities, We find that the optimal decision can depend on the mix of patients in the ICU and provide an analytic characterization of the optimal policy. We also identify conditions under which the optimal policy is state-independent. ■ TB48 4 - Tandem Queues with Reneging – Analysis and Insights Jianfu Wang, Assistant Professor, Nanyang Business School, NTU, 50 Nanyang Avenue, NTU, Singapore, Singapore, wangjf@ntu.edu.sg, Opher Baron, Oded Berman, Hossein Abouee Mehrizi 48-Room 105A, CC Operational Issues in Agriculture Sponsor: Manufacturing & Service Oper Mgmt/iFORM Sponsored Session This paper considers tandem queueing systems with reneging. We develop a new technique to solve two dimensional Markov Chains with non-repeating structure. Our technique can be applied to additional settings and used to derive different service level measures. We demonstrate this technique on a two-station tandem queueing model with reneging, which has been considered analytically intractable. Chair: Onur Boyabatli, Assistant Professor of Operations Management, Singapore Management University, 50 Stamford Road 04-01, Lee Kong Chian School of Business, Singapore, 178899, Singapore, oboyabatli@smu.edu.sg 1 - Agricultural Cooperative Pricing of Premium Product Burak Kazaz, Associate Professor, Syracuse University, 721 University Avenue, Syracuse, NY, 13244, United States of America, bkazaz@syr.edu, Scott Webster, Nur Ayvaz-cavdaroglu We consider the problem of price-setting by a cooperative for an agricultural product with the following characteristics: (1) the open-market price for the product depends on yield and on quality and (2) the quality of the product is influenced by farmer investments over the growing season. We identify a simple pricing scheme that shows potential to improve performance, and we characterize the drivers and the magnitude of performance improvement. 300 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 301 INFORMS Philadelphia – 2015 2 - Planning for Product Substitution in Seed Business Saurabh Bansal, Assistant Professor, Penn State University, 405 Business Building, University Park, PA, 16802, United States of America, sub32@psu.edu TB50 4 - Experience and Competition Effects in Penny Auctions Chris Parker, Pennsylvania State University, 411 Business Building, University Park, PA, 16802, United States of America, chris.parker@psu.edu, Pranav Jindal, Tony Kwasnica, Peter Newberry We present new analytical results to manage seed substitution in the agribusiness domain, and discuss results of an empirical case study in collaboration with an industry partner. The internet has created many new online retail opportunities. One such model is the penny auction, an ascending first-price auction where bidders pay a fee to bid and increase the price by a nominal amount. The winning bidder pays the auction price and receives the item with all other bidders receiving nothing. We utilize a detailed dataset from a penny auction company to investigate the effects of experience and competition on bidding behavior and auction outcomes. 3 - Government Intervention and Crop Diversification in Agricultural Supply Chains Duygu Gunaydin Akkaya, Stanford GSB, 655 Knight Way, Stanford, CA, 94305, United States of America, duygug@stanford.edu, Kostas Bimpikis, Hau Lee Agricultural supply chains face immense risks including yield and market price uncertainty. In order to mitigate these risks, farmers can engage in crop diversification. Governments also take a role in supporting farmers’ income and implement various subsidies to alleviate poverty in the farmer population. We study how interventions and diversification practices impact the supply chain in the presence of random yield and endogenous market price. ■ TB50 50-Room 106A, CC Value Chain Innovations in Developing Economies Sponsor: Manufacturing & Service Operations Management Sponsored Session 4 - Corn or Soybean: Dynamic Farmland Allocation under Uncertainty Onur Boyabatli, Assistant Professor of Operations Management, Singapore Management University, 50 Stamford Road 04-01, Lee Kong Chian School of Business, Singapore, 178899, Singapore, oboyabatli@smu.edu.sg, Javad Nasiry, Yangfang Zhou Chair: Saibal Ray, Professor, McGill University, 1001 Sherbrooke Street West, Montreal, Canada, saibal.ray@mcgill.ca Co-Chair: Fei Qin, Post-doc Research Fellow, McGill University, Desautels Faculty of Management, Montreal, QC, Canada 1 - Milking the Quality Test: Improving the Milk Supply Chain under Competing Collection Intermediaries Liying Mu, Assistant Professor, University of Delaware, 20 Orchard Rd, Newark, 19716, United States of America, muliying@udel.edu, Milind Dawande, Xianjun Geng, Vijay Mookerjee This paper studies the farmland allocation decision of a farmer between two crops in a multi-period framework. In each period, the farmer chooses the allocation in the presence of revenue uncertainty, and crop rotation benefits across periods. We characterize the optimal policy and investigate the impact of revenue uncertainty. We propose a heuristic allocation policy which is near-optimal. ■ TB49 We examine the quality issues of milk — via deliberate adulteration by milk farmers — acquired by competing collection intermediaries in developing countries. Interestingly, some intuitive interventions such as providing collection stations with better infrastructure (e.g., refrigerators) or subsidizing testing costs could hurt the quality of milk in the presence of competition. The goal of this study is to provide recommendations that address the quality problem with minimal testing. 49-Room 105B, CC Retail Operations Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain Sponsored Session Chair: Chris Parker, Pennsylvania State University, 411 Business Building, University Park, PA, 16802, United States of America, chris.parker@psu.edu 1 - Supply Chain Structure and Multimarket Competition O. Cem Ozturk, Assistant Professor Of Marketing, Georgia Institute of Technology, 800 West Peachtree St. NW., Atlanta, GA, 30308, United States of America, cem.ozturk@scheller.gatech.edu, Necati Tereyagoglu 2 - Low Cost Cataract Surgery in India: What Can Western Health Systems Learn from it? Harish Krishnan, Sauder School of Business, University of British Columbia, Vancouver, Canada, Harish.Krishnan@sauder.ubc.ca The Aravind Eye Care System (AECS) in India is known for its low-cost business model. However, few studies have done a detailed analysis of the cost structure of a cataract surgery at the AECS. This talk will present cost data from AECS and compare it to similar data at an eye hospital in Canada. The goal is to identify root causes of the cost differences between AECS and western health systems. The barriers to implementing AECS’ innovations in the west will also be discussed. We study the role of supply chain structure in determining competitive intensity when manufacturers and retailers encounter in multiple markets. Our theoretical model shows how the differences in supply network overlap across multiple markets lead to higher retail prices. Using an extensive scanner data set, we find empirical support for the analytical results. These findings show the importance of supply chain structure in assessing multimarket competition among firms. 3 - Multi-treatment Inventory Allocation in Humanitarian Health Settings under Funding Constraints Jayashankar Swaminathan, UNC-Chapel Hill, 300 Kenan Drive, Chapel Hill, NC, 27599, United States of America, Jay_Swaminathan@kenan-flagler.unc.edu, Karthik V. Natarajan 2 - Value of Downward Substitution under Stochastic Prices Fehmi Tanrisever, Bilkent University, Bilkent, Ankara, Turkey, tanrisever@bilkent.edu.tr, Zumbul Atan, Junchi Tan We study the problem of allocating inventory procured using donor funding to patients in different health states over a finite horizon with the objective of minimizing the number of disease-adjusted life periods lost. The optimal policy is state-dependent and hence, we develop two heuristics for the allocation problem. We also provide analytical results and computational insights regarding how the funding level and funding timing impact program performance. Downward substitution as a form of operational flexibility has received significant academic attention. The literature on downward substitution follows the main stream inventory literature and assumes uncertain demand and/or yield and explores the value of substitution flexibility. They, however, assume fixed prices which may distort the analysis in many industries where prices may fluctuate. In this paper, we explore the effect of price uncertainty on the value of downward substitution. 4 - Micro-entrepreneurship in Agri-food Supply Chains in Developing Economies Fei Qin, McGill University, Desautels Faculty of Management, Montreal, QC, H3A1G5, Canada, fei.qin@mcgill.ca, Mehmet Gumus, Saibal Ray 3 - Supply Chain Contracts that Prevent Information Leakage Yiwei Chen, Assistant Professor, Renmin University of China, NO. 59 Zhongguancun Street, Beijing, China, chenyiwei@rbs.org.cn, Ozalp Ozer Motivated by Veggie-Kart direct farm-to-food initiative for marginal farmers and retailers in developing economies, we examine the impact of supply chain innovations involving micro-entrepreneurs at both upstream and downstream stages, which compete with the traditional spot-market based channel in presence of supply uncertainty. We study a supply chain with one supplier and two competing retailers (incumbent and entrant). The incumbent has better but imprecise private forecast. We explore general conditions that a wide range of contracts need to satisfy to prevent the supplier from leaking the incumbent’s private forecast to the entrant. We define two groups of contracts based on how the supplier and retailers share inventory risks. We find only these two groups of contracts may avoid information leakage. 301 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 302 TB51 INFORMS Philadelphia – 2015 ■ TB51 2 - Automatic Feedback Control for Shunt Drainage in Hydrocephalus Patients Kalyan Raman, Professor, Northwestern University, Medill School, Evanston, IL, United States of America, kalyraman@gmail.com, Vijay Viswanathan 51-Room 106B, CC Procurement Mechanisms Sponsor: Manufacturing & Service Operations Management Sponsored Session Excessive intracranial pressure (ICP) resulting from insufficient drainage of cerebrospinal fluid (CSF) leads to a neurological disorder called hydrocephalus, which is treated by implanting shunts to reduce ICP by draining excess CSF. We use non-linear control theory to develop a mathematical algorithm for a regulator to achieve shunt action that is significantly more sophisticated than that of a switch. Chair: Tharanga Rajapakshe, Assistant professor, University of Florida, W. University Ave, Gainesville, FL, 32611, United States of America, tharanga@ufl.edu 1 - Distressed Selling by Farmers: Model, Analysis, and Use in Policy-Making Shivam Gupta, PhD Candidate, UT Dallas, NJ School of Management, 800 W. Campbell Rd., Richardson, TX, 75080, United States of America, sxg104920@utdallas.edu, Ashutosh Sarkar, Ganesh Janakiraman, Milind Dawande 3 - Multiattribute Pricing Thomas Weber, Associate Professor, EPFL, CDM-ODY 3.01, Station 5, Lausanne, VD, 1015, Switzerland, thomas.weber@epfl.ch We provide a technique for constructing second-best multiattribute screening contracts in a general setting with one-dimensional types based on necessary optimality conditions. Our approach allows for type-dependent participation constraints and arbitrary risk profiles. As an example we discuss optimal insurance contracts. The surprising practice of distressed selling, where farmers sell produce to outside agents at prices much lower than the government’s guaranteed price, is common in developing countries. We build a tractable stochastic DP model that captures the ground realities – limited and uncertain procurement capacity, high holding costs, and lack of affordable credit – that lead to distressed sales. Using real procurement data, we establish the accuracy of our model and develop useful policy suggestions. 4 - Dynamic Incentives in Sales Force Compensation Olivier Rubel, UC Davis, Graduate School of Management, One Shields Avenue, Davis, CA, United States of America, orubel@ucdavis.edu, Ashutosh Prasad 2 - Coordinating Procurement Decisions in Multi-division Firms Fang Fang, Ph. D. Candidate, University of Miami, 5250 University Drive, Coral Gables, FL, 33124, United States of America, f.fang@umiami.edu, Hari Natarajan We propose dynamic principal-agent model to investigate how to incentivize sales people when current selling efforts and carryover sales drive present sales. We show that the carryover effect increases not only expected sales, but also sales uncertainty. We then find that the manager incentivizes the high risk-aversion salesperson with a concave compensation and the low risk-aversion salesperson with a convex compensation. Central procurement organizations (CPO) of large firms must coordinate firmwide procurement to leverage volume discounts from suppliers. Facing such a procurement coordination problem, we examine how a CPO can design internal prices to maximize firm-wide cost savings. Our analysis of commonly-used internal pricing rules shows interesting impacts on vendor selection, divisional participation, and gain allocation. ■ TB53 3 - Does Quality Knowledge Spillover at Shared Suppliers? – An Empirical Investigation Suresh Muthulingam, Assistant Professor Of Supply Chain Management, SMEAL College of Business, The Pennsylvania State University, 460 Business Building, State College, PA, 16802, United States of America, sxm84@psu.edu, Anupam Agrawal 53-Room 107B, CC Behavioral Issues in the OM / Marketing Interface Sponsor: Behavioral Operations Management Sponsored Session Chair: Ozalp Ozer, The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX, United States of America, oozer@utdallas.edu We study the spillover of quality knowledge across supply chains. We observe the quality performance of 191 suppliers who use the same facilities to manufacture similar products for two distinct businesses. We find that quality knowledge spills over under three conditions: (i) When quality efforts focus on organizational members; (ii) When quality efforts focus on output activities of suppliers; and (iii) When quality knowledge is developed at suppliers with low complexity. 4 - Contracting Between a Blood Bank and Hospitals Anand Paul, University of Florida, 351 Stuzin Hall, Gainesville, FL, United States of America, paulaa@ufl.edu, Tharanga Rajapakshe Co-Chair: Upender Subramanian, United States of America, upender@utdallas.edu 1 - Pricing Cause Marketing Products in the Presence of Social Comparison Paola Mallucci, Assistant Professor of Marketing, University of Wisconsin at Madison, 4261 Grainger Hall, 975 University Ave, Madison, WI, 53706, United States of America, pmallucci@bus.wisc.edu, Tony Haitao Cui, George John The supply of blood at a regional blood bank (RBB) is uncertain and often insufficient to satisfy the total demand for it. The RBB typically does not observe the demand at each hospital before determining the allocation policy. Inefficient allocation leads to shortages at hospitals which necessitates reallocation of blood and significant blood outdating cost. We make an analytical study of socially optimal contracting decisions of an RBB serving multiple hospitals. The broad takeaway from the literature on cause marketing campaigns, where firms donate to charities with purchase, is that they generally work well, because of ``warm glow’’. We conjecture that far from creating only positive feelings, such firm donations can create discomfort by encouraging social comparison. We find that firms can find it profitable to exploit such discomfort even if it decreases consumers utility. Results apply in both monopoly and competition. ■ TB52 2 - Pricing and Quality Perception: Theory and Experiment Karen Zheng, MIT, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, yanchong@mit.edu, Rim Hariss, Georgia Perakis, Wichinpong Sinchaisri 52-Room 107A, CC We study how a constant pricing strategy versus a markdown strategy may induce different perceptions of quality among consumers, and how a firm should take these quality perceptions into account when optimizing its pricing policy for competitive products. We empirically elicit the relationship between consumers’ perceived quality and prices under either pricing strategy, and incorporate these relationships into our consumer model to analyze the firm’s optimal pricing policy. Marketing and Optimal Control Sponsor: Marketing Science Sponsored Session Chair: Olivier Rubel, UC Davis, Graduate School of Management, One Shields Avenue, Davis, United States of America, orubel@ucdavis.edu 1 - Optimal Learning to Select the Best Alternative Tony Ke, Assistant Professor, Marketing Department, MIT Sloan School of Management, 100 Main Street, E62-535, Cambridge, MA, 02142, United States of America, kete@mit.edu, Miguel Villas-boas 3 - Conflict of Interest and Market Structure in Multiplayer Games Sung Ham, Assistant Professor of Marketing, George Washington University, 2201 G St. NW, Washington, DC, 20052, United States of America, sungham@gwu.edu, Jiabin Wu, Noah Lim When a firm serves customers who compete with one another, a conflict of interest may arise. We develop a multi-player game where firms serve competing customers, and examine how the market structure faced by the firms impacts the extent to which conflicts of interest affect behavior. We test our theory using an incentive-aligned experiment and find that the decisions are consistent with the model predictions. A decision maker is deciding among several alternatives with uncertain payoffs and an outside option with known payoff. Before making a choice, he can purchase informative signals on each alternative. We solve for the decision maker’s optimal learning as well as stopping problem, and discuss the implications. 302 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 303 INFORMS Philadelphia – 2015 4 - The Behavioral Cost of Quality Nonconformance: Risk-averse and Experience-sampling Customers Jordan Tong, Assistant Professor, University of Wisconsin at Madison, WI, United States of America, jordan.tong@wisc.edu, Greg Decroix TB57 4 - Two Different Approaches to Stochastic DEA Ole Olesen, Professor, University of Southern Denmark, Campusvej 55, Odense, 5230, Denmark, ole@sam.sdu.dk, Niels Chr. Petersen Focus is on different views on extending DEA to a stochastic setting. The management science framework does not focus to model performance using a statistical model based on a specific Data Generating Process (DGP). Some stochastic DEA models focus on replacing the observed input output observations with DMU specific distributions. The statistical framework insists on an axiomatic approach to a statistical model, including a specification of a DGP. We illustrate these differences. Why do customers purchase less when quality is inconsistent? A common explanation is that customers have risk-averse preferences: they inherently prefer less uncertainty. Another explanation, however, is that tendencies towards lowvariance alternatives are due to a learning process from experience. We show that optimal pricing and promotion decisions can differ significantly depending on which explanation is modeled, thereby illuminating the costs of nonconformance and how to mitigate them. ■ TB56 ■ TB54 56-Room 109A, CC 54-Room 108A, CC Multiple Stakeholders in NPD Approximations of Queueing Performance for Rapid Systems Design Cluster: New Product Development Invited Session Cluster: Tutorials Invited Session Chair: Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore, niyazitaneri@sutd.edu.sg 1 - The Role of Decision Rights in Collaborative Development Initiatives Nektarios Oraiopoulos, Cambridge Judge Business School, University of Cambridge, Trumpington St., Cambridge, United Kingdom, n.oraiopoulos@jbs.cam.ac.uk, Vishal Agrawal Chair: Ton Dieker, Columbia University, 500 W 120 St, New York, NY, United States of America, ton.dieker@ieor.columbia.edu 1 - Tutorial: Approximations of Queueing Performance for Rapid Systems Design Ton Dieker, Columbia University, 500 W 120 St, New York, NY, United States of America, ton.dieker@ieor.columbia.edu, Steve Hackman In this paper, we study initiatives for co-development of new products and technologies. In such settings, it may be difficult a priori to specify contracts contingent on the outcome. Therefore, we investigate the efficacy of different contractual structures, which instead specify the decision-making process. Recent advances in queueing analysis have yielded tractable approximations of performance metrics that can be used to quickly explore initial designs, to reduce computational burdens associated with simulation, or even to eliminate the need for simulation altogether. This TutORial takes you on an accessible tour of these recent methods, shows you how to apply them using numerical examples drawn from real applications, and discusses implementation challenges and potential opportunities. 2 - Structuring New Product Development Partnerships Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore, niyazitaneri@sutd.edu.sg, Arnoud De Meyer New product development partnerships involve a high degree or risk, information and incentive problems across various stakeholders. Partners structure their alliances to address such concerns. We identify factors that affect the structure of the partnership and the performance of the partnership. ■ TB55 3 - The Impact of Continuous Product Development and Customer Feedback on Mobile App Performance Nilam Kaushik, University College London, University College London, London, United Kingdom, nilam.kaushik.13@ucl.ac.uk, Bilal Gokpinar 55-Room 108B, CC Stochastic Methods in Efficiency Analysis Cluster: Data Envelopment Analysis Invited Session Mobile application development differs from traditional product development owing to low barriers of entry, the ability to provide continuous software updates, and ease of access to customer feedback. Using a dataset from the App Store, and drawing from a combination of text mining techniques and econometric methods, we investigate the impact of incorporating customer feedback on mobile app performance. Chair: Ole Olesen, Professor, University of Southern Denmark, Campusvej 55, Odense, 5230, Denmark, ole@sam.sdu.dk 1 - Estimating Production Functions and Frontiers using Stochastic DEA John Ruggiero, Professor, University of Dayton, Dayton, OH, United States of America, jruggiero1@udayton.edu ■ TB57 In this paper, we present two methods to estimate production functions and frontiers (deterministic and stochastic). We constrain the technology using the Afriat conditions and consider minimizing the sum of absolute and/or squared errors. We extend this method using locally weighted least squares in the spirit of loess (local regression.) 57-Room 109B, CC Assorted Topics in Renewable Energy Sponsor: ENRE – Energy II – Other (e.g., Policy, Natural Gas, Climate Change) Sponsored Session 2 - Endogeneity in Stochastic Frontier Models Artem Prokhorov, U Sydney, CIREQ, St. Petersburg State U, Business School, Sydney, NS, 2006, Australia, artem.b.prokhorov@gmail.com, Peter Schmidt, Christine Amsler Chair: Anthony Papavasiliou, Université Catholique de Louvain, Voie du Roman Pays 34, Louvain la Neuve, Ou, 1348, Belgium, tpapva@hotmail.com 1 - A Controlled Approximation Scheme for Managing Hydroelectric Generation with Multiple Reservoirs Bernard Lamond, Professor, Universite Laval, Dep. Operations & Systemes de Decision, 2325, Rue de la Terrasse #2620, Quebec, QC, G1V 0A6, Canada, Bernard.Lamond@fsa.ulaval.ca, Pascal Lang, Pascal Cote, Luckny Zephyr Stochastic frontier models are typically estimated by MLE or corrected OLS. The consistency of either estimator depends on exogeneity of the explanatory variables (inputs, in the production frontier setting). We will investigate the case that one or more of the inputs is endogenous, in the simultaneous equation sense of endogeneity. We will consider modifications of standard procedures under endogeneity for the stochastic frontier setting. 3 - Shape Constrained Kernel Weighted Least Squares for the Estimation of Production Functions Andrew Johnson, Texas A&M, College Station, TX, United States of America, ajohnson@tamu.edu, Daisuke Yagi We present an approach for adaptive approximation of the value function in stochastic dynamic programming. We use a simplicial partition of the state space to construct a nonseparable piecewise affine approximation which is refined iteratively using lower and upper bounds on the value function. The proposed scheme is experimented numerically in the context of hydroelectric production across multiple reservoirs and power plants. This paper proposes a unifying model and estimator we call Shape Constrained Kernel-weighted Least Squares (SCKLS). We show the relationship between the SCKLS estimator and both the Convex Nonparametric Least Squares (CNLS) and Du’s estimators. Specifically, the SCKLS estimator converges to the CNLS estimator as the bandwidth goes to zero. We compare the performance of the three estimators (SCKLS, CNLS, and Du’s estimator) via Monte Carlo simulations. 303 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 304 TB58 INFORMS Philadelphia – 2015 2 - Demand-side Power Procurement with Renewable Generation and Energy Storage Soongeol Kwon, Texas A&M University, 3131 TAMU, College Station, TX, 77843, United States of America, soongeol@tamu.edu, Natarajan Gautam 3 - Economics of High-temperature Reactors for Industrial Cogeneration: A Utility’s Perspective Reinhard Madlener, RMadlener@eonerc.rwth-aachen.de, Jona Hampe This paper studies the economic potential of using HTRs for cogeneration of industrial process heat and electricity. We find that a reference case HTR can deliver cost-competitive process heat (at 200 ∞C), thus rendering the chemical and pulp & paper industries potential candidates. We use real options analysis to deal with uncertainty and the managerial flexibilities of the project. We also propose a model to calculate the option of switching between two different operation modes. We consider operational decisions to satisfy power demand while minimizing purchase cost over time-varying electricity prices. In our scenario, consumers use renewable sources to serve power demand and operate energy storage. We propose a two-stage stochastic optimization problem to control purchase, consumption and operations based on day-ahead and real-time procurement while responding to variability and uncertainty in power demand, renewable sources and electricity prices. 4 - Selecting the Optimum Nuclear Fuel Cycle Including Quasi-rational Opinions and Public Perception Sama Bilbao Y Leon, Associate Professor, Virginia Commonwealth University, 401 W Main St, Richmond, VA, 23284, United States of America, sbilbao@vcu.edu, John Swanson, Ishoc Salaam, Jonathan Hill 3 - Wind Speed Forecasting for Wind Parks: A Sequential Modeling Approach Vignesh Subramanian, Dept. of Industrial and Management Systems Engineering, University of South Florida, ENB118, Tampa, FL, United States of America, vigneshs@mail.usf.edu, Tapas K. Das Although much work has been done to address the technological challenges associated with the management and ultimate disposal of used nuclear fuel, less attention has been given to public perception and acceptance of the selected fuel cycle. This work presents current progress in a decision making model based on Multi-Attribute Utility Theory that contains the fundamental objectives for both technical and non-technical factors. Inherently intermittent nature of wind energy makes it essential to accurately predict wind speed for reliable operation of power systems comprising wind generation. We propose a two-stage model. Stage I uses SVM to classify wind speed into three clusters: zero power, rated power, and continuous power. Stage II employs a Bayesian additive regression kernel (BARK) method to the continuous power cluster to estimate the wind speed. The model is tested on numerical weather prediction (NWP) data. 4 - Capacity Remuneration in the Belgian Electricity Market Anthony Papavasiliou, Université Catholique de Louvain, Voie du Roman Pays 34, Louvain la Neuve, Ou, 1348, Belgium, tpapva@hotmail.com ■ TB59 Belgium experienced a serious shortage in capacity recently due to the unplanned outage of nuclear capacity. This has motivated an investigation of Belgian capacity remuneration mechanisms. In this presentation we compare the existing fixed reserve requirements mechanism with the introduction of operating reserve demand curves in reserve auctions. Sponsor: ENRE – Environment II – Forestry Sponsored Session ■ TB58 This paper attempts to determine the optimal timing and location of fuel treatments and timber harvests for a multi-stand landscape, accounting for the spatial interactions that drive the fire behavior. An optimization method known as value iteration is used to solve the dynamic program. Outcomes for multiple land ownership configurations are explored. 59-Room 110B, CC Fire Management 2: Landscape & Modeling Chair: Hailey Buckingham, hailey.buckingham@oregonstate.edu 1 - Timber Harvest and Fuel Treatment Decisions with Fire Risk Chris Lauer, cjlauer@gmail.com, Claire Montgomery 58-Room 110A, CC Topics in Nuclear Energy Sponsor: ENRE – Energy II – Other (e.g., Policy, Natural Gas, Climate Change) Sponsored Session 2 - Integrating Wildfire Risk and Spread in a Cellular Forest Harvesting Model Marc McDill, Pennsylvania State University, University Park, PA, United States of America, mmcdill@psu.edu, Susete Marques, José Borges Chair: Alexandra Newman, Professor, Colorado School of Mines, Mechanical Engineering, Golden, CO, 80401, United States of America, anewman@mines.edu 1 - Optimizing the Placement of Radioactive Isotope Measurement Devices in a Nuclear Fuel Cycle Ben Johnson, PhD Student, Colorado School of Mines, Golden, CO, 80401, United States of America, bebjohns@mymail.mines.edu, Alexandra Newman, Jeffrey King We present a stochastic, cellular multi-objective forest harvest scheduling model incorporating a mechanistic model of fire risk probability based on the state of a cell and the probability of fire in neighboring cells. The model illustrates a potential approach to integrate management activities including fuel treatments and harvesting to address multiple objectives. ■ TB60 The purpose of nuclear safeguards is to prevent proliferation of radioactive material. Enhancing methods to detect potential proliferation will help reduce the increasing threat of malicious entities successfully obtaining nuclear material. We create a mixed integer program to determine how many, where, and which types of radioactive isotope measurement devices should be used in the nuclear fuel cycle to minimize the weighted sum of Type I and Type II measurement errors. 60-Room 111A, CC Education II Contributed Session Chair: Omar Ben-ayed, Professor of Management, Qatar University, Al Jameaa Street, P.O. Box 2713, Doha, 2713, Qatar, omar.benayed@qu.edu.qa 1 - Challenges of Imbedding a Built-In OR/MS Paradigm among Engineering Graduates Thong Goh, Professor, National University of Singapore, 1 Engineering Drive 2, Singapore, 117576, Singapore, tng@nus.edu.sg 2 - Modeling Societal Disruption from Nuclear Accidents to Inform Regulatory Decision-making Vicki Bier, Professor, University of Wisconsin - Madison, 1513 University Avenue, 3270A Mechanical Engineering Building, Madison, WI, 53706, United States of America, vicki.bier@wisc.edu, Michael Corradini, Caleb Roh, Shuji Liu, Robert Youngblood Nuclear regulation in the U.S. focuses on preventing radiation-related fatalities. However, recent experience shows that societal disruption from relocation can be considerable, arguably more significant than radiation-induced health effects. We have evaluated the population relocation that could occur after severe reactor accidents as a proxy for societal disruption, and argue that regulatory guidance should constrain societal disruption as well as radiation exposure. There are many OR/MS courses at various levels that undergraduates can take. However, many non-OR/MS disciplines may offer such courses as credit accumulators, with both teachers and students having them as a subject of learning and not something permanent that lasts into the students’ subsequent working lives. This presentation discusses this issue with particular reference to engineering undergraduate education, and explore ways to alleviate the situation. 304 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 305 INFORMS Philadelphia – 2015 TB62 2 - Measuring Interculture Competence Among Business, Education and Social Work Students Amarpreet Kohli, Assistant Professor, Farmingdale State College, SUNY, Farmingdale, NY, United States of America, kohlias@farmingdale.edu, Hermeet Kohli, Cheng Peng 4 - Inducing Environmental Disclosures: A Dynamic Mechanism Design Approach Shouqiang Wang, Assistant Professor, Clemson University, 131D Sirrine Hall, Clemson, SC, 29672, United States of America, shouqiw@clemson.edu, Peng Sun, Francis De Véricourt Purpose of this interdisciplinary research was to measure the level of multicultural awareness, sensitivity to, and understanding of difference, and intercultural competence when working in diverse environments in the undergraduate and graduate Business, Education and Human Development, and Social Work students using the UDO (MGUD-S Survey). Convenient purposive sampling was utilized to invite students enrolled in these three schools to participate in web based descriptive survey research. This paper studies the design of voluntary disclosure regulations that jointly uses inspections and monetary rewards. We formulate this problem in a dynamic mechanism design framework with state verification and obtain complete analytical solution. ■ TB62 3 - Redesigning Qatar University Class Meeting Pattern to Improve Performance Omar Ben-ayed, Professor Of Management, Qatar University, Al Jameaa Street, P.O. Box 2713, Doha, 2713, Qatar, omar.benayed@qu.edu.qa, Heba Younis, Hend Hammad 62-Room 112A, CC Aviation Applications Contributed Session This study examines the existing class meeting pattern at Qatar University based on the strategic plan of the University in addition to the perception of students and faculty members. The study shows that there is a need for a new class meeting pater with two additional non-teaching half-days. A capacity analysis proves the feasibility of such a pattern. Accordingly, alternative class meeting patterns are proposed and one is selected based on technical, academic and cultural perspectives. Chair: Jinkun Lee, The Pennsylvania State University, 236 Leonhard, University Park, United States of America, jinkunlee@psu.edu 1 - An Airspace Sectorization Approach Based on Spectral Clustering and NSGA-II Bang An, Tsinghua University, Room 616, Main Building, Beijing, China, ab13@mails.tsinghua.edu.cn, Peng Cheng, Xiang Zou ■ TB61 We propose an airspace sectorization approach based on spectral clustering and NSGA-II. With the method embedded in the constrained NSGA-II, all of the critical constraints can be easily handled. Besides, an initial sectorization method based on spectral clustering is proposed to generate the first generation of NSGAII. We test our method on the high-altitude airspace controlled by Beijing Area Control Center. The results show that our method can obtain better solutions. 61-Room 111B, CC Economics of Reverse Logistics and Sustainable Operations 2 - A Preemptive Scheduling Model with Overtime Allocation for Minimum Weighted Tardiness Fernando Jaramillo, University of Miami, 1251 Memorial Drive, Department of Industrial Engineering, Coral Gables, FL, 33146, United States of America, f.jaramillo2@umiami.edu, Busra Keles, Murat Erkoc Sponsor: ENRE – Environment I – Environment and Sustainability Sponsored Session Chair: Shouqiang Wang, Assistant Professor, Clemson University, 131D Sirrine Hall, Clemson, SC, 29672, United States of America, shouqiw@clemson.edu 1 - Versioning, Trade-ins and Refurbishing: An Integrative Analysis Avinash Geda, University of Florida, 361B Stuzin Hall, Gainesville, FL, 32611, United States of America, avinashgeda@ufl.edu, Tharanga Rajapakshe, Asoo Vakharia We develop a model and solution procedure for preemptive scheduling with overtime option. The problem is mainly motivated by the aviation MRO industry where late deliveries of overhaul orders are costly. Our model aims at minimizing the total cost of overtime and tardiness over a finite number of jobs with different weights, release dates and due dates. A multi-pass heuristic algorithm is proposed to solve the scheduling and capacity allocation problem. 3 - Optimal Learning Control of Drone Operation Jinkun Lee, The Pennsylvania State University, 236 Leonhard, University Park, PA, United States of America, jinkunlee@psu.edu, Vittal Prabhu We consider a monopolist durable goods manufacturer who markets its products via a single retailer. In the first period, the manufacturer introduces first version of the product while he may introduce the second and refurbished versions of the product in the second period. We consider there exists a secondary market where consumers can resell the old products. We investigate the impact of introduction of a trade-in and refurbishing program on the product versioning decision of the manufacturer. An optimal learning control of individual delivery drone has been considered. This enables each drone to adapt its path for the minimum travel time according to its own repetitive experience of the dynamic environment. The estimated travel times of drones are fed back into the central server, and this server determines the proper number of drones to fulfill the delivery service level based on the accumulated real time demands during the previous drone operation time window. 2 - Trade-Ins Versus Upgrades: A Behavioral Exploration Mahdi Mahmoudzadeh, Georgia Institute of Technology, 800 W Peachtree ST NW, Atlanta, GA, United States of America, Mahdi.Mahmoudzadeh@scheller.gatech.edu, Beril Toktay, Basak Kalkanci 4 - Integrating Taxi Planning and Gate Assignment Angel Marin, Professor, Polytechnical University of Madrid, ETSI Aeronautica y Del Espacio, Plaza Cardenal Cisneros, 3, Madrid, MA, 28040, Spain, angel.marin@upm.es Understanding customers’ behavior in selling positions or exchanging their products would help better manage replacement purchases and product return streams. We study trade-ins and upgrades, which so far have been assumed to be equivalent. We find that customers perceive trade-ins and upgrades differently; perceived importance of the quoted price for current product is more salient in trade-ins than in upgrades. Our results are useful to find dominant replacement offers and pricing strategies. In the presentation is studied the Taxi Planning and Gate Assignment Integration. These problems are considered under a binary multicommodity network flow, in the context of routing and scheduling models with additional Side Constraints (SC). The model is a multiobjective approach balancing conflictive objectives: airport throughput, travel time, delays, operation safety and costs, etc. The computational tests are realized on test airports, simulating actual ones. 3 - Design and Technology Choice for Recycling: The Value of Collaboration and Capacity Ownership Luyi Gui, Assistant Professor, UC Irvine, United States of America, luyig@exchange.uci.edu, Morvarid Rahmani, Atalay Atasu Efficient and effective treatment of end-of-life products requires not only product design improvements but also advancement in recycling technologies. We analyze how Extended Producer Responsibility (EPR) legislation would affect incentives for improving product recyclability and processing technology. In particular, we take into account the mutually reinforcing effect between product and process improvements and explore the implication of such complementarity in EPR implementation. 305 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 306 TB64 INFORMS Philadelphia – 2015 ■ TB64 2 - How Little Do Models Tell Us? Eva Regnier, Associate Professor, Naval Postgraduate School, 699 Dyer Road, Monterey, CA, 93943, United States of America, eregnier@nps.edu, Erin Baker 64-Room 113A, CC Panel Discusssion: A Heated Discussion on Decision Analysis and Systems Engineering In arenas including weather forecasting and climate policy, simulation modeling is used to estimate uncertainty attributed to initial conditions. Model uncertainty (sometimes called structural uncertainty) is much harder to quantify. We outline a qualitative approach using Bayesian logic to answer the question: how much do model results tell us? Sponsor: Decision Analysis Sponsored Session Chair: Ali Abbas, Professor Of Industrial And Systems Engineering And Public Policy And Director Of Create, University of Southern California, 3710 McClintock Avenue, RTH 314, Los Angeles, CA, United States of America, aliabbas@price.usc.edu 1 - The Need for a Sound Decision Making System Moderator:Ali Abbas, Professor Of Industrial And Systems Engineering And Public Policy And Director Of Create, University of Southern California, 3710 McClintock Avenue, RTH 314, Los Angeles, CA, United States of America, aliabbas@price.usc.edu 3 - Agile Modeling Focused on Decision Making Max Henrion, CEO, Lumina Decision Systems, Inc, 26010 Highland Way, Los Gatos, CA, 95033, United States of America, henrion@lumina.com Agile modeling borrows methods from agile software development, an alternative to the conventional approaches starting from formal requirements. Instead modelers start building a simple prototype, and refine it progressively, learning and improving as they go. Decision analysis and sensitivity analysis helps focus development on areas most decision-relevant. This talk reflects on some widely used methods of multi-objective decision making in both public and private enterprises, and demonstrates the issues with their use and the need for a sound decision making system. ■ TB66 2 - Ethical Decision Analysis Ronald Howard, Professor, Stanford University, 646 Tennyson Avenue, Palo Alto, CA, 94301, United States of America, rhoward@stanford.edu 66-Room 113C, CC Delay Propagation and Robust Airline Operations Sponsor: Aviation Applications Sponsored Session Decision analysis is inherently amoral. Like fire or nuclear energy it can be used for good or ill. The decision analyst and the decision maker have the ethical responsibility for decisions. The decision maker for the choice of action and the decision analyst as a conspirator or accomplice in clarifying what is to be done. The daily news shows the consequences of abdicating ethical responsibility. Chair: Milind Sohoni, Associate Professor Of Operations Management And Sr. Associate Dean Of Programs, Indian School of Business, Gachibowli, Indian School of Business, Gachibowli, Hyderabad, Pl, 500032, India, milind_sohoni@isb.edu 1 - Improving Maintenance Robustness using a Route Adjustment Tail Assignment Problem Stephen Maher, Zuse Institute Berlin, Takustr. 7, Berlin, BE, 14195, Germany, maher@zib.de, Guy Desaulniers, François Soumis 3 - There is No Rational Framework for Systems Engineering George Hazelrigg, Deputy Division Director, National Science Foundation, Civil, Mech. & Mfg Innovation, 4201 Wilson Boulevard, Arlington, VA, 22230, United States of America, ghazelri@nsf.gov Decision analysis for systems engineering is an oxymoron. Systems engineering requires teams of people, for which decision analysis does not apply. Failure to recognize this can lead to serious problems. Maintenance planning is critical for airline operations. Daily schedule perturbations regularly prohibit aircraft from receiving maintenance as required. A robust approach employing one-day routes has been proposed, however, perturbations still affect the delivery of maintenance. A tail assignment problem that modifies routes to satisfy maintenance requirements is presented. This will demonstrate that route modifications are a necessary augmentation to a robust maintenance planning solution. 4 - Decision Analysis for Systems Engineering Trade-off Analyses Greg Parnell, Professor, University of Arkansas, Department of Industrial Engineering, Fayetteville, AR, 72701, United States of America, gparnell@uark.edu Critical systems decisions are made throughout the system life cycle. Decision analysis offers a sound foundation for developing a composite model of complex system alternatives, major uncertainties, and stakeholder values to provide insights to systems decision makers. 2 - Examining the Robustness of Airline Operations under Weather Disruptions Donald Richardson, University of Michigan, Ann Arbor, MI, donalric@umich.edu, Luke Stumpos, George Tam, Amy Cohn, Chhavi Chaudhry 5 - Decision Analysis - Towards a Theoretical Foundation of Systems Engineering and Design Chris Paredis, Program Director, National Science Foundation, 4201 Wilson Blvd, Arlington, VA, United States of America, cparedis@nsf.gov We have compiled a database containing twelve years’ worth of flight data from the Bureau of Transportation Statistics. By connecting this data with hourly National Oceanic and Atmospheric Administration weather reports, we are able to analyze how the weather affects the relationship between planned airline schedules and the actual flight performance. The purpose of this research is to provide a foundation for better understanding the robustness of airline operations under weather disruptions. In a rapidly changing global context, out approach for engineering large-scale, complex engineered systems must also adapt quickly. A theoretical foundation for systems engineering and design is needed to help guide this adaptation in a rigorous, systematic fashion. Decision analysis is an important cornerstone of this foundation. 3 - Data-driven Models for Robust Aircraft Routing Lavanya Marla, Assistant Professor, University of Illinois at Urbana-Champaign, 104 S. Mathews Avenue, 216E, Urbana, IL, 61801, United States of America, lavanyam@illinois.edu, Vikrant Vaze ■ TB65 65-Room 113B, CC We address the issue of pro-actively building robust aircraft routings that are less vulnerable to uncertainty, by focusing on reducing delay propagation. We present a series of data-driven models drawn from the classes of Robust Optimization and Chance-Constrained Programming that generate solutions that (i)are faithful to implicit information in the underlying data, and (ii)are less fragile to disruption. We conclude with results from a real-world airline network to provide proof-ofconcept. Modeling in Decision Analysis Sponsor: Decision Analysis Sponsored Session Chair: Jeffrey Keisler, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, MA, 02125, United States of America, Jeff.Keisler@umb.edu 1 - When Decision Analysis Serves to Connect a Network Jeffrey Keisler, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, MA, 02125, United States of America, Jeff.Keisler@umb.edu An organization may wish to construct analytic models combining contributions from different experts and stakeholders in order to guide decisions. We represent this as a network of agents with reporting relationships, each with a vocabulary, a knowledge base, potential observations. Is the network rich enough to ensure the decider’s success? Recent results from mathematical logic give some answers and possible implications for decision consulting. 306 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 307 INFORMS Philadelphia – 2015 TB69 ■ TB68 4 - Can Time Buffers Lead to Delays? The Role of Operational Flexibility Milind Sohoni, Associate Professor Of Operations Management And Sr. Associate Dean Of Programs, Indian School of Business, Gachibowli, Indian School of Business, Gachibowli, Hyderabad, Pl, 500032, India, milind_sohoni@isb.edu, Sanjiv Erat 68-Room 201B, CC TSL Invited Cluster Keynote Address Sponsor: Transportation, Science and Logistics Sponsored Session In operating systems where the feasible start time of activities is uncertain, the actual buffers for conducting the activities are distinct from scheduled buffers. We study how, and why, do these buffers affect operating performance? We propose a theoretical model and evaluate its empirical content and predictions using airline industry data. Our main result shows that both buffers impact performance and their effects are moderated by flexibility. Thus ex-ante plans must consider flexibility. Chair: Irina Dolinskaya, Northwestern University, 2145 Sheridan Road, Evanston, IL, 60208, United States of America, dolira@northwestern.edu 1 - Stochastic Vehicle Routing: An Overview and Some Research Directions Michel Gendreau, Full Professor, École Polytechnique de Montréal, P.O. Box 6128, Station Centre-ville, Montreal, QC, H3C 3J7, Canada, michel.gendreau@cirrelt.ca ■ TB67 While Vehicle Routing Problems have now been studied extensively for more than 50 years, those in which some parameters are uncertain at the time where the routes are made have received significantly less attention, in spite of the fact that there are many real-life settings where key parameters are not known with certainty. In this talk, we will examine the main classes of Stochastic Vehicle Routing Problems: problems with stochastic demands, stochastic customers, and stochastic service or travel times. We will emphasize the main approaches for modeling and tackling uncertainty: a priori models, a posteriori approaches, and chance-constrained models. The end of the talk will devoted to a brief presentation of some interesting research directions in this area. 67-Room 201A, CC Advances in Vehicle Routing Problem and its Variants Sponsor: TSL/Freight Transportation & Logistics Sponsored Session Chair: Ibrahim Capar, The University of Alabama, Box 870226, Tuscaloosa, AL, United States of America, icapar@cba.ua.edu 1 - The Vehicle Routing Problem with Drones: A Worst-case Analysis Xingyin Wang, University of Maryland, Mathematics department, University of Maryland, College Park, MD, 20742, United States of America, wangxy@umd.edu, Stefan Poikonen, Bruce Golden ■ TB69 We introduce the Vehicle Routing Problem with Drones (VRPD). A fleet of trucks equipped with drones delivers packages to customers. Drones can be dispatched from and picked up by the trucks at the depot or the customer locations. The objective is to minimize the maximum duration of the routes. We compare VRPD to the min-max Vehicle Routing Problem from a worst-case perspective and show that the maximum savings from using the drones depends on the number and the speed of the drones. 69-Room 201C, CC Joint Session TSL/Public Sector: Health-care, Education, and Emergency Applications of Logistics Sponsor: Transportation, Science and Logistics Sponsored Session 2 - Online and Open Vehicle Routing Problem with Split Delivery Ibrahim Capar, The University of Alabama, Box 870226, Tuscaloosa, AL, United States of America, icapar@cba.ua.edu, Burcu Keskin Chair: Sung Hoon Chung, Binghamton University, P.O. Box 6000, Binghamton, NY, United States of America, schung@binghamton.edu 1 - Public Transportation Planning for Mass-Scale Evacuations Rahul Swamy, Graduate Research Assistant, University at Buffalo (SUNY), 412 Bell Hall, Buffalo, NY, Jee Eun Kang, Rajan Batta We consider an online, open vehicle routing problem with split deliveries. This type of problem is usual for companies that use common carriers with TL, LTL, or container services. We develop an integer programming model and propose a reduction technique to solve real life problem with commercial software. We investigate the effect of lead time on cost and outstanding orders and explore different policies to minimize total cost. We show more than eight percent savings compared to the literature. This research provides a public transportation planning strategy in an urban setting for evacuating population groups to safe locations before a mass-scale disaster. Under the objective of maximizing the number of evacuees, the proposed model first identifies pickup locations and then constructs special type of routing to serve a time-varying demand. 2 - Minimizing the Cost of Routing Blood Collection Vehicles Okan Orsan Ozener, Ozyegin University, Cekmekoy, Istanbul, Turkey, orsan.ozener@ozyegin.edu.tr 3 - Distributionally Robust Adaptive Vehicle Routing Arthur Flajolet, MIT, Operations Research Center, 77 Massachusetts Avenue, Bldg. E40-149, Cambridge, MA, 02139, United States of America, flajolet@mit.edu, Patrick Jaillet, Sebastien Blandin We study the routing of blood collection vehicles to minimize the total routing costs. Donated blood has to be processed within a certain amount of time. We analyze the routing decisions and propose an integrated framework to minimize the total cost while collecting a pre-specified number of donations. We consider an adaptive solution to the vehicle routing problem with stochastic travel times with the objective of minimizing a risk function of the lateness. To mitigate the impact of the lack of information on the travel times, we develop a distributionally robust dynamic programming formulation for risk-averse travelers and illustrate the practicality of the approach with field data from the Singapore road network. 3 - A Heuristic for School Bus Routing of Special-education Students Hernan Caceres, SUNY Buffalo, 342 Bell Hall, Buffalo, NY, United States of America, hernanan@buffalo.edu, Rajan Batta, Qing He The problem of routing special-education students differs in many aspects with that of routing regular students. A bus can be configured to also support wheelchairs, students may be served differently depending on their disability, and they need to be picked up and dropped off in their homes. In our study we modeled a mixed integer program that accounts for these and other characteristics. We use column generation to find approximated solutions for real and benchmark instances. 4 - A Metaheuristic for the Electric Vehicle Routing Problem with Recharging Stations and Time Windows Site Wang, Graduate Student, Clemson University, 854 Issaqueena Trail, APT908, Central, SC, 29630, United States of America, sitew@clemson.edu, Eric Huang, Scott Mason In this study, we consider electric vehicles and recharging stations in the vehicle routing problem with time windows. We examine two objectives for this problem, separately and in concert, to provide insights for the location-routing problem with time windows. Due to the problem’s complexity, we demonstrate the efficacy of our two-phase metaheuristic that combines variable neighborhood search and Tabu search for practical-sized problems. 4 - Disaster Relief Routing under Uncertainty: A Robust Optimization Approach Sung Hoon Chung, Binghamton University, P.O. Box 6000, Binghamton, NY, United States of America, schung@binghamton.edu, Yinglei Li We explicitly consider uncertainty in travel times when planning vehicle routes for delivering critical supplies to the affected population in need in the aftermath of a large disaster. In particular, we propose the robust optimization approach to minimize the impact of uncertainty and eventually to achieve enhanced resilience in the aftermath of disasters. We also explore several numerical methods and algorithms. 307 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 308 TB70 INFORMS Philadelphia – 2015 ■ TB70 quantitative analytic tools. We introduce an automated tool suitable for analyzing the in-situ TEM videos. It learns and tracks the normalized particle size distribution and identifies the phase change points delineating the stages in nanocrystal growth. We furthermore produce a quantitative physical-based model. 70-Room 202A, CC Yard and Terminal Simulation Sponsor: Railway Applications Sponsored Session 2 - Cooperative Unmanned Vehicles for Vision-based Detection and Real-world Localization of Human Crowds Sara Minaeian, The University of Arizona, 1127 E James E. Rogers Way, Room 111, Tucson, AZ, 85716, United States of America, minaeian@email.arizona.edu, Young-jun Son, Jian Liu Chair: Roger Baugher, President, TrAnalytics, LLC, 100 Villamoura Way, Johns Creek, GA, 30097, United States of America, rwbaugher@aol.com 1 - Exploiting Data to Create Yard and Terminal Replay Capabilities Roger Baugher, President, TrAnalytics, LLC, 100 Villamoura Way, Johns Creek, GA, 30097, United States of America, rwbaugher@aol.com In crowd control using unmanned vehicles (UVs), the crowd detection and realworld localization are required to perform key functions such as tracking and motion planning. In this work, a team of UVs cooperates under a DDDAMS framework to detect the moving crowds by applying computer-vision techniques and to localize them using a new perspective transformation. A simulation model is also developed for validation, and the experimental results reveal the effectiveness of the proposed approach. Yard automation technology, GPS sensors, time lapse cameras and new low cost computer processors enable large amounts of yard operation data to be captured inexpensively. Processes can transform these data, and the yard’s GIS data, into inputs for simulation, enabling the deployment of yard replay systems. With such a system, management can analyze operational failures, develop improved processes, train new employees, examine the impact of proposed capital improvements and more. 3 - Fault Identifiability Analysis of Beam Structures using Dynamic Data-driven Approaches Yuhang Liu, Research Assistant, University of WisconsinMadison, 1513 University Ave, ME3255, Madison, WI, 53706, United States of America, liu427@wisc.edu, Shiyu Zhou 2 - Simulation Model for a Large Railroad Flat Switching Yard Clark Cheng, Senior Director Operations Research, Norfolk Southern Railway, Atlanta, GA, 30309, United States of America, Clark.Cheng@nscorp.com, Rajesh Kalra, Mabby Amouie, Edward Lin In this research, we study the parameterization and localization identifiability of beam structures based on the dynamic response information. We show that the stiffness parameters can be locally identifiable in general cases for the collocated single input and single output system. The unique relationship between the damage location and the dynamic response are also investigated. The identifiable sensitivity is studied for practical damage identification. We will present a discrete-event simulation model for the largest railroad flat switching yard in the Western Hemisphere. The model is being used to evaluate yard capacity and improve yard operations and customer service. ■ TB73 3 - Conflict Avoidance in Yards and Terminals Brigitte Jaumard, Professor And Concordia Research Chair On The Optimization Of Communication Networks, Concordia University, Computer Science and Software Eng., 1455 de Maisonneuve Blvd. West, Montreal, QC, H3G 1M8, Canada, bjaumard@cse.concordia.ca, Roger Baugher, Thai Hoa Le, Bertrand Simon 73-Room 203B, CC Joint Session QSR/Energy: Data Analytics in Energy Systems Sponsor: Quality, Statistics and Reliability Sponsored Session Activities of a rail yard focus on freight delivery and vehicle maintenance, while train movements are generally line-of-sight ones. Many of the yard activities share one or two connecting tracks for through traffic. While these tracks need to remain clear for through traffic, stopping yard activities on them to let a passenger train through may result in disruption to freight operations, and in conflicts. We will propose different mechanisms and tools in order to avoid conflicts. Chair: Eunshin Byon, Assistant Professor, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, ebyon@umich.edu Co-Chair: Arash Pourhabib, Assistant Professor, Oklahoma State University, 322 Engineering North, Stillwater, OK, 74078, United States of America, arash.pourhabib@okstate.edu 1 - Multi-Component Replacement in a Markov Modulated Environment David Abdul-Malak, dta10@pitt.edu, Jeffrey Kharoufeh 4 - Applying Dynamic Simulation to Validate and Improve New Transloading Terminal Operations Martin Franklin, Partner, MOSIMTEC LLC, 297 Herndon Parkway, Suite 301, Herndon, VA, 20170, United States of America, martin@mosimtec.com In this talk we will present a model for jointly replacing multiple components that degrade in a shared, exogenous, Markov modulated environment. Continuous state variables and a high dimensional state space cause the problem to be computationally intractable. To overcome this complication, an approximate dynamic programming (ADP) approach is employed and illustrated through multiple numerical examples. A chemical manufacturing and handling company is expanding and reconfiguring facilities to create a new interface point between rail transport and pipeline transport. The client recognized the need to apply modeling and simulation technology to represent the system in a dynamic environment, therein incorporating inherent variability, to validate the design and make informed decisions. Simulation analysis of the rail network and operators and related integration will also be reviewed. 2 - Importance Sampling with a Novel Information Criterion for Efficient Reliability Evaluation Youngjun Choe, PhD Candidate, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, yjchoe@umich.edu, Eunshin Byon ■ TB72 72-Room 203A, CC Importance sampling can significantly accelerate the rare event probability estimation. However, the theoretically optimal sampling requires some approximation in practice, such as the cross-entropy method. We extend the cross-entropy method by incorporating the expectation-maximization (EM) algorithm and deriving a model selection criterion analogous to Akaike information criterion. We apply the proposed method to the reliability evaluation of the wind turbine. DDDAS for Industrial and System Engineering Applications II Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Shiyu Zhou, Professor, University of Wisconsin-Madison, Department of Industrial and Systems Eng, 1513 University Avenue, Madison, WI, 53706, United States of America, shiyuzhou@wisc.edu 3 - Monitoring Performance of Wind Turbines Based on Power Curve Estimation Hoon Hwangbo, PhD Student, Texas A&M University, College Station, TX, United States of America, hhwangbo@tamu.edu, Andrew Johnson, Yu Ding Co-Chair: Yu Ding, Professor, Texas A&M University, ETB 4016, MS 3131, College Station, YX, United States of America, yuding@iemail.tamu.edu 1 - Multi-stage Nanocrystal Growth Identifying and Modeling via in-situ TEM Video Yanjun Qian, PhD Candidate, TAMU, 1501 Harvey Rd, Apt. 806, College Station, TX, 77840, United States of America, qianyanjun09@gmail.com, Yu Ding, Jianhua Huang Quantifying performance of a wind turbine is crucial for decision makings such as turbine upgrade or replacement. Yet, there is a lack of systematic ways to quantify a turbine’s performance, while considering the diverse sources of variation in the energy generation. In this study, we estimate power curves and quantify performance of a wind turbine while controlling for some significant factors of variation. Using the measures we derive, we monitor performance change of a wind turbine over time. While in-situ transmission electron microscopy technique has caught a lot of recent attention, one of the bottlenecks appears to be the lack of automated and 308 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 309 INFORMS Philadelphia – 2015 TB75 ■ TB75 4 - Wake Effect Characterization in Wind Power Systems Mingdi You, PhD Candidate, University of Michigan, 1205 Beal Avenue, IOE 1773, Ann Arbor, MI, 48109, United States of America, mingdyou@umich.edu, Eunshin Byon, Jionghua (judy) Jin 75-Room 204B, CC IBM Research Best Student Paper Award II Sponsor: Service Science Sponsored Session The rapid growth of wind power underscores the need to understand the dynamic characteristics of wind turbine operations. Wind turbines in a wind farm exhibit heterogeneous power generations due to the wake effect. This study provides a computational framework for characterizing the wake effects via a data-driven approach by extending the Gaussian Markov Random field framework. The computational results show that this approach improves the prediction capability over other methods. Chair: Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw 1 - Best Student Paper Competitive Presentation Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw Finalists of the IBM Research Best Student Paper Award present their research findings in front of a panel of judges. The judging panel will decide the order of winners, which will be announced during the business meeting of the Service Science Section at the Annual Conference. ■ TB74 74-Room 204A, CC System and Process Informatics in Additive Manufacturing (II) 2 - Online Network Revenue Management using Thompson Sampling He Wang, MIT, Cambridge, MA, United States of America, wanghe@mit.edu, Kris Johnson Ferreira, David Simchi-Levi Sponsor: Quality, Statistics and Reliability Sponsored Session Mobile apps have great potential to provide promising services to improve consumers’ engagement and behaviors. Focusing on healthy eating, this study shows that an image-based professional support greatly improves consumer engagement and eating behaviors, while social media and a heuristic approach of self-management might have negative effects in some occasions. Mobile apps have great potential to provide promising services to improve consumers’ engagement and behaviors. Focusing on healthy eating, this study shows that an image-based professional support greatly improves consumer engagement and eating behaviors, while social media and a heuristic approach of self-management might have negative effects in some occasions. Chair: Linkan Bian, Assistant Professor, Mississippi State University, 260 McCain Building, Mississippi State, Starkville, MS, 39762, United States of America, bian@ise.msstate.edu 1 - Accelerated Bi-objective Process Optimization for Laser-based Additive Manufacturing (LBAM) Amir M. Aboutaleb, Mississippi State University, 260 McCain Building, Mississippi State, MS, 39762, United States of America, aa1869@msstate.edu, Alaa Elwany, Scott M. Thompson, Linkan Bian, Nima Shamsaei, Mohammad Marufuzzaman 3 - How Environmental Certification Can Affect Performance in the Service Industry: Evidence from the Adoption of LEED Standards in the U.S. Hotel Industry Matthew Walsman,Cornell University, Ithaca, NY United States of America, mcw237@cornell.edu , Suresh Muthulingam, Rohit Verma Material properties of fabricated parts via LBAM have demonstrated to either be correlated, interdependent or inconsistent with process parameters. In many cases the goal is optimize the LBAM process considering several material properties of interest as a multi-objective problem. We propose a novel methodology for leveraging current experimental data to guide and accelerate the bi-objective Design-of-Experiment process for Pareto Front approximation by the minimum number of experiments. This study uses a mixed method approach (difference-in-differences and multilevel modeling) to measure the impact of environmental certification (i.e. LEED certification) on financial performance in the US hospitality industry. We find that certification does contribute to higher revenue for the certifying hotel, relative to its competitors. 2 - Spatial Gaussian Process Models for Porosity Prediction in Selective Laser Melting Alaa Elwany, Texas A&M University, 3131 TAMU, College Station, TX, United States of America, elwany@tamu.edu, Gustavo Tapia, Huiyan Sang 4 - Optimal Coinsurance Rates for a Heterogeneous Population under Inequality and Resource Constraints Greggory J. Schell, Center for Naval Analyses, 3003 Washington Blvd, Arlington, VA, United States of America, schellg@cna.org, Rodney A. Hayward, Mariel Lavieri, Jeremy B. Sussman We develop a Gaussian process-based predictive model for predicting the porosity in metallic parts produced using Selective Laser Melting (SLM – a laser-based AM process). A case study is conducted to validate this predictive framework through predicting the porosity of 17-4 PH stainless steel manufacturing on a commercial SLM system. We derive prescription coinsurance rates which maximize the health of a heterogeneous patient population. We analyze the problem as a bilevel optimization model where the lower level is a Markov decision process and the upper level is a resource allocation problem with constraints on expenditures and coinsurance inequality. 3 - Automatic Feature Priority Assignment for Automated Production Processes Ola Harryson, Professor, North Carolina State University, 400 Daniels Hall, 111 Lampe Dr, Raleigh, NC, 27606, United States of America, oaharrys@ncsu.edu, Richard Wysk, Sidharth Chaturvedi, Harshad Srinivasan 5 - Managing Rentals with Usage-Based Loss Vincent Slaugh, Penn State University, Univeristy Park, PA, United States of America, vslaug@cmu.edu, Bahar Biller, Sridhar Tayur This work describes a system for the prioritization of features at the near-net production stage in order to minimize the effort required for any subsequent finish machining. Heuristics are used to assign weights to features based on value and produceability. A graph of feature relationships is is used to modify the assigned weights based on design and tolerancing principles. An implementation of this system for use with the AIMS hybrid process is described and demonstrated with sample parts. We study the operation of a discrete-time stochastic rental system over a single selling season in which rental units may be purchased or damaged by customers. We provide structural results related to the expected profit function and the optimal policy for allocating rental units to meet customer demand. In an industrial use case motivated by a high-fashion dress rental business, we show significant value to accounting for inventory loss and using the optimal inventory recirculation rule. 4 - Additive Manufacturing of Biomedical Implants: Feasibility Assessment via Supply-chain Cost Analysis Adindu Emelogu, Mississippi State University, 260 McCain Building, Mississippi State, MS, 39762, United States of America, emeloguadindu@yahoo.com, Linkan Bian, Mohammad Marufuzzaman We investigate the economic feasibility of fabricating biomedical implants close to hospitals by additive manufacturing (AM) instead of traditional manufacturers (TM) located far from point-of-use. We develop a stochastic mixed-integer programming model which helps to decide the location of AM centers and volume of product flows that minimize supply chain cost. A case study of hospitals in Mississippi, USA recommends AM only when the production cost of AM to TM ratio (ATR) reduces to 3 or less. 309 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 310 TB76 INFORMS Philadelphia – 2015 ■ TB76 2 - Flexibility Analysis on a Supply Chain Contract using a Parametric Linear Programming Model Eric Longomo, PhD student, University of Portsmouth, Lion Gate Building, Lion Terrace, Hampshire, Portsmouth, PO1 3HF, United Kingdom, eric.longomo@port.ac.uk, Xiang Song, Djamila Ouelhadj, Chengbin Chu 76-Room 204C, CC Advances in Simulation-based Optimization II Sponsor: Simulation Sponsored Session This study considers a multi-period Quantity Flexibility contract between a car manufacturer (buyer) and an external parts supplying company. The buyer -in concert with the supplier- aims to develop a policy –at strategic level, that determines the optimal nominal order quantity and variation rate underpinning the contract. The feasibility and convexity of the proposed LP model are examined. Simulations are carried out to evaluate the theoretical results. Chair: Enlu Zhou, Assistant Professor, Georgia Institute of technology, 755 Ferst Drive, NW, Atlanta, United States of America, enlu.zhou@isye.gatech.edu 1 - A Set Approach to Simulation Optimization with Probabilistic Branch and Bound Hao Huang, PhD Candidate, University of Washington, Industrial and Systems Engineering, Seattle, WA, 98195-2650, United States of America, haoh7493@uw.edu, Zelda Zabinsky 3 - Assigning Non-Fixed Parts of a Delivery Area to Fixed Tours Serviced by Electric Vehicles Sarah Ubber, RWTH Aachen University, Kackertstrafle 7, Aachen, Germany, ubber@dpor.rwth-aachen.de Probabilistic Branch and Bound (PBnB) is a partition-based random search simulation optimization algorithm for stochastic problems. PBnB determines a set of solutions through an estimated bound on the performance. For single objective problem, PBnB approximates a desirable level set with quantile estimation. In a multiple objective circumstance, PBnB considers a bound of the closeness to the efficient frontier and approximates the Pareto optimal set of solutions. We consider last mile distribution where a delivery area is operated by different tours. Parts of this area are serviced by fixed tours in a fixed sequence every day. Other parts are not assigned to fixed tours. To respond e.g. to variable battery ranges or to fluctuations in demand, it is useful to reassign daily the non-fixed parts to the tours, whereby the assignment must not significantly alter the usual delivery sequence. We have developed a model and a heuristic for solving this problem. 2 - A Model-based Approach to Multi-objective Optimization Joshua Hale, Graduate Student, Georgia Institute of Technology, 755 Ferst Drive, NW, Atlanta, GA, Atlanta, GA, 30332, United States of America, jhale32@gatech.edu, Enlu Zhou 4 - Asset Allocation in the Industrial Gas Bulk Supply Chain Leily Farrokhvar, Virginia Tech, 250 Durham Hall (0118), Blacksburg, VA, 24061, United States of America, leily@vt.edu, Kimberly Ellis We develop a model-based algorithm for the optimization of multiple objective functions that can only be assessed through black-box evaluation. The algorithm iteratively generates candidate solutions from a mixture distribution over the solution space and updates the mixture distribution based on the sampled solutions’ domination count such that the future search is biased towards the set of Pareto optimal solutions. We demonstrate the performance of the proposed algorithm on benchmark problems. We study an asset allocation problem in a vendor managed inventory system of an industrial gas distribution network where customer demands vary over time. The objective is to determine the preferred size of bulk tanks to assign to customer sites to minimize recurring gas distribution costs and initial tank installation costs while accommodating customers’ time varying demand. The problem is modeled as a mixed-integer program and then solved using a periodically restricting heuristic approach. 3 - Simulation Optimization: Review and Exploration Chun-hung Chen, George Mason University, 4400 University Drive, MS 4A6, SEOR Dept, GMU, Fairfax, VA, 22030, United States of America, cchen9@gmu.edu, Edward Huang, Jie Xu, Loo Hay Lee ■ TB78 78-Room 301, CC Recent advances in simulation optimization research and explosive growth in computing power have made it possible to optimize complex stochastic systems that are otherwise intractable. We will review some recent developments. We will also discuss how simulation optimization can benefit from cloud computing and high-performance computing, its integration with big data analytics, and the value of simulation optimization to help address challenges in engineering design of complex systems. Planning and Scheduling in Energy Applications Contributed Session Chair: Yanyi He, Senior Scientist, IBM, 1001 E Hillsdale Blvd, Foster City, Ca, 94404, United States of America, heyanyidaodao@gmail.com 1 - Stochastic and Robust Optimization of the Scheduling and Market Involvement for an Energy Producer Ricardo Lima, KAUST, Thuwal, Thuwal, Saudi Arabia, ricardo.lima@kaust.edu.sa, Sabique Langodan, Ibrahim Hoteit, Antonio Conejo, Omar Knio 4 - MO-MO2TOS for Multi Objective Multi Fidelity Simulation Optimization Loo Hay Lee, National University of Singapore, Department of Industrial & Systems, Engineering, Singapore, iseleelh@nus.edu.sg, Giulia Pedrielli, Chun-hung Chen, Ek Peng Chew, Haobin Li We will present three optimization methods based on stochastic programming, robust optimization, and a hybrid method for the scheduling and market involvement for an electricity producer. This producer operates a system with thermal, hydro, and wind sources. The wind power and the electricity prices are uncertain. The methods are implemented using parallel optimization runs. The computational performance, scheduling results, and the impact of risk management are presented and discussed. In simulation–optimization, low fidelity models can be particularly useful. However, we need to account for their inaccuracy while searching for the optimum. In 2015, Xu et al. proposed MO2TOS, which exploits multiple fidelities to improve the simulation optimization procedure. We extend the approach proposing MO–MO2TOS for the multi-objective case, using the concepts of non–dominated sorting and crowding distance. Several interesting insights specific to the multi-objective case are drawn. 2 - A Two-Echelon Wind Farm Layout Planning Model Huan Long, City University of Hong Kong, Room 601, Nam Shan Estat,, Hong Kong, China, hlong5-c@my.cityu.edu.hk, Zijun Zhang ■ TB77 In this paper,a two-echelon layout planning model is proposed to determine the optimal wind farm layout to maximize its expected power output.In the first echelon,a grid composed of identical cells is utilized to model the wind farm while the cell center is the potential slot.In the second echelon, the model for determining the optimal coordinate in a grid cell is formulated.The comparative analysis between the two-echelon planning model and the traditional grid/coordinate models is conducted. 77-Room 300, CC Logistics I Contributed Session Chair: Leily Farrokhvar, Virginia Tech, 250 Durham Hall (0118), Blacksburg, VA, 24061, United States of America, leily@vt.edu 1 - Analysis of a New Dual-Command Operation in Puzzle-Based Storage Systems with Block Movement Hu Yu, PhD Student, University of Science and Technology of China, Number 96, JinZhai Road, HeFei, China, yuhu0421@mail.ustc.edu.cn, Yugang Yu 3 - Demand Side Participation for a Major Consumer in a Co-optimized Electricity and Reserve Markets Mahbubeh Habibian, Miss, University of Auckland, 6A-Short St, Auckland Central, Auckland, 1010, New Zealand, mhab735@aucklanduni.ac.nz, Golbon Zakeri, Anthony Downward Dual-command operation jointly performing storage and retrieval requests has been widely discussed in classical warehouse systems, but has been rarely studied in puzzle-based storage systems with block movement. We analytically derive the travel time of completing dual requests that randomly locate in the system. Comparison results with traditional dual-command operation in different scenarios show that significant reduction in the expected travel time is obtained in puzzle-based systems. The paper probes demand side participation for a large consumer through demand response and offering in interruptible load reserve. Our model is a bilevel optimization problem that embeds the dispatch model, where electricity and reserve are co-optimized, as the lower level and the profit maximization problem for the consumer (over 2 sets of supply functions) as the upper level. The objective function is transformed into piecewise linear form via utilizing a new interpretation of offer stacks. 310 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 311 INFORMS Philadelphia – 2015 4 - Analysis of Best Practices for Energy Efficient Buildings through Building Energy Modeling in Design Chung-suk Cho, Assistant Professor, Khalifa University, Al Saada St. and Muroor Rd., Abu Dhabi, 127788, United Arab Emirates, chung.cho@kustar.ac.ae, Young-ji Byon POSTER SESSION model. 2 - Inventory Control with Unknown Demand and Nonperishable Product Tingting Zhou, Rutgers University, 1 Washington Park, Newark, NJ, 07102, United States of America, tingzhou@rutgers.edu, Michael Katehakis, Jian Yang Building energy performance modeling evaluates energy efficient design options. There are significant amount of misused opportunities of energy efficiency-related decisions that could be incorporated into the building design through quality building energy performance modeling. The best practice analysis will help optimize the building design and will allow the design team to prioritize investment in the strategies that will have the greatest effect on the building’s energy use. We study an inventory control problem with unknown discrete demand distribution, focusing on the analysis of an adaptive algorithm based on empirical distributions and the newsvendor formula. When items are nonperishable, the algorithm can achieve a near square-root-of-T bound on its regret over the ideal case where demand distribution were known. 3 - Optimizing Information System Security Investments with Risk: Insights for Resource Allocation Yueran Zhuo, PhD Candidate, University of Massachusetts Amherst, Isenberg School of Management, Amherst, MA, 01003, United States of America, yzhuo@som.umass.edu, Senay Solak 5 - Two-stage Optimal Demand Response with Battery Energy Storage Systems Yanyi He, Senior Scientist, IBM, 1001 E Hillsdale Blvd, Foster City, CA, 94404, United States of America, heyanyidaodao@gmail.com, Zhaoyu Wang Information security has become an integral component of a firm’s business success, and thus investing on information security countermeasures is an important decision problem for many businesses. We use a portfolio approach to study the optimal investment decisions of a firm, where the uncertainty of information security environment is captured through a stochastic programming framework. Results cast managerial insights for information security investment planning by a firm. Proposes a two-stage co-optimization framework for the planning and energy management of a customer with battery energy storage systems (BESSs) and demand response (DR) programs. The first stage is to assist a customer to select multiple DR programs to participate and install batteries to coordinate with the demand side management. The second stage is to perform energy management according the planning decisions, including dispatches of batteries, loads, and DGs. 4 - Adaptive Decision-Making of Breast Cancer Mammography Screening: A Heuristic-Based Regression Model Fan Wang, University of Arkansas,, Fayettevlle, AR, United States of America, fxw005@uark.edu, Shengfan Zhang ■ TB79 79-Room 302, CC The American Cancer Society currently recommends all U.S. women undergo routine mammography screenings beginning at age 40. However, due to the potential harms associated with screening mammography, such as overdiagnosis and unnecessary work-ups, the best strategy to design an appropriate breast cancer mammography screening schedule remains controversial. This study presents a mammography screening decision model that aims to identify an adaptive screening strategy while considering disadvantages of mammography. We present a two-stage decision framework: (1) age- specific breast cancer risk estimation, and (2) annual mammography screening decision-making based on the estimated risk. The results suggest that the optimal combinations of independent variables used in risk estimation are not the same across age groups. Our optimal decisions outperform the existing mammography screening guidelines in terms of the average loss of life expectancy. While most earlier studies improved the breast cancer screening decisions by offering lifetime screening schedules, our proposed model provides an adaptive screening decision aid by age. Since whether a woman should receive a mammogram is determined based on her breast cancer risk at her current age, our “on-line” screening policy is adaptive to a woman’s latest health status, which causes less bias in reflecting the individual risk of every woman. Software Demonstration Cluster: Software Demonstrations Invited Session 1 - Statistics.com - A Survey of Data Analytics Methods Peter Bruce, Founder and President, The Institute for Statistics Education at Statistics.com This workshop will survey the field of data analytics, reviewing both traditional statistical methods and machine learning methods, including predictive modeling, unsupervised learning, text mining, statistical inference, time series forecasting, recommender systems, network analytics, and more. It will be a broad brush treatment aimed at newcomers, as well as those with knowledge in one area who wish to understand where other analytic methods fit into the picture. 2 - River Logic - Code-free modeling for large-scale LP and MIP problems using Enterprise Optimizer Eric Kelso, VP Product Management, River Logic Enterprise Optimizer is a code-free, visual LP and MIP optimization modeling platform. Using EO’s intuitive drag-and-drop interface, learn how to rapidly create integrated process and financial models. Also learn about EO’s wizarddriven data integration, query designer, user-defined schema, dashboard builder, VBA integration, APIs and job automation component. Outputs demonstrated include detailed unit costs and audit-quality P&L, Balance Sheet and Cash Flow statements. The entire session will be spent discussing major features and showing real-world applications. 5 - Optimization of Netting Scheme in Large-scale Payment Network Shuzhen Chen, University of Science & Technology of China, No. 98, Jinzhai Road, Hefei, China, csz@mail.ustc.edu.cn As netting becomes combined with real-time settlement, an efficient netting method is required to deal with the large-scale payment network. Network optimization may not be optimal due to repeated searching of shortest path. A new method is proposed to optimize the netting process by assembling payments in two specific routes. It can minimize the amount of total payments for the whole network and ensure unchanged net payment for each bank. Moreover, it has polynomial time-complexity. Tuesday, 12:30pm - 2:30pm 6 - Wasserstein Metric and the Distributionally Robust TSP Mehdi Behroozi, University of Minnesota, Minneapolis, MN, United States of America, behro040@umn.edu, John Gunnar Carlsson Exhibit Hall A Tuesday Poster Session Contributed Session Recent research on the robust and stochastic travelling salesman problem and the vehicle routing problem has seen many di?erent approaches for describing the region of uncertainty, such as taking convex combinations of observed demand vectors or imposing constraints on the moments of the spatial demand distribution. One approach that has been used outside the transportation sector is the use of statistical metrics that describe a distance function between two probability distributions. In this paper, we consider a distributionally robust version of the Euclidean travelling salesman problem in which we compute the worst-case spatial distribution of demand against all distributions whose earth mover’s distance to an observed demand distribution is bounded from above. This constraint allows us to circumvent common overestimation that arises when other procedures are used, such as fixing the center of mass and the covariance matrix of the distribution. Chair: Min Wang, Drexel University, 3141 Chestnut Street, Philadelphia, PA, United States of America, mw638@drexel.edu Co-Chair: Allen Holder, Rose-Hulman Mathematics, Terre Haute, IN, United States of America, holder@rose-hulman.edu Co-Chair: Wenjing Shen, Drexel University, Philadelphia, PA, United States of America, ws84@drexel.edu 1 - Surgery Scheduling with Recovery Resources Maya Bam, University of Michigan, Industrial and Operations Engineering, 1205 Beal Ave., Ann Arbor, MI, 48109, United States of America, mbam@umich.edu, Mark Van Oyen, Mark Cowen, Brian Denton Surgery scheduling is complicated by the post-anesthesia care unit, the typical recovery resource. Based on collaboration with a hospital, we present a novel, fast 2-phase heuristic that considers both surgery and recovery resources. We show that each phase of the heuristic has a tight provable worst-case performance bound. Moreover, the heuristic performs well compared to optimization based methods when evaluated under uncertainty using a discrete event simulation 311 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 312 POSTER SESSION INFORMS Philadelphia – 2015 7 - Intersection of a Tree Network for the Single Refueling Station Location Problem Sang Jin Kweon, PhD Student, The Pennsylvania State University, 310 Leonhard Building, State College, PA, 16802, United States of America, svk5333@psu.edu Calibration can be interpreted as a curve to surface matching problem. We propose a graph-theoretic non-isometric matching approach to solve this problem using the graph shortest path algorithm in one-dimensional spaces. For higher dimensional spaces, we introduce the generalized shortest path concept to solve the matching problem. An intersection is the vertex whose degree is greater than two in the network. In this talk, we consider intersections and develops the methodology that determines the continuous interval of the potential locations for a single alternative-fuel refueling station on a tree network, with an objective of maximizing the amount of traffic flows in round trips per time unit captured by the station. 14 - Location and Coverage Models for Preventing Attacks to Interurban Transportation Networks Ramón Auad, Associate Professor, Universidad Católica del Norte, Of. 318, Bldg. Y1, 0610 Angamos Avenue, Antofagasta, 1240000, Chile, rauad@ucn.cl, Rajan Batta 8 - Intelligent Tutoring Systems: Future Paradigm of Educational Environments Alireza Farasat, University at Buffalo (SUNY), 4433 Chestnut Ridge Rd Apt. 7, Amherst, NY, 14228, United States of America, afarasat@buffalo.edu, Alexander Nikolaev We develop a binary integer programming model to solve this problem, whose objective is to maximize the expected vehicle coverage across the network over a time horizon, using decomposition heuristics. To introduce a measure of equity, we propose two sets of time constraints, considering total vehicle coverage, inequity and network coverage. We explore scalability of the model for excessively large instances. All of this features are applied to a case study in Northern Israel. Educational systems have witnessed a substantial transition from traditional educational methods mainly using text books, lectures, etc. to newly developed systems which are artificial intelligent-based systems and personally tailored to the learners. We have developed a web-based tool, Crowdlearning which concentrates on creating an intelligent system that learns to interact with students and motivates them to more actively participate in the learning process by proposing their own problems. 15 - An Information-based Framework for Incorporating Travel Time Uncertainty in Transportation Modeling Jiangbo Yu, University of California, Irvine, 4101 Palo Verde Rd, Irvine, CA, 92617, United States of America, jiangby@uci.edu, Jay Jayakrishnan 9 - Optimized Scheduling of Sequential Resource Allocation Systems Ran Li, PhD Student, Georgia Institute of Technology, 755 Ferst Drive NW, Atlanta, GA, 30332, United States of America, rli63@gatech.edu, Spyros Reveliotis This paper proposes a modeling framework aimed at systematically incorporating perceived uncertainty into decision making. The model uses theoretically sound concepts from information theory, communication, and cognitive science. Potential applications and implications are identified and demonstrated with examples. We consider the scheduling problem of allocating finite reusable resources to concurrent sequential processes. This problem also involves the logical issue of deadlock avoidance. Our approach is based on the formal model of the generalized stochastic Petri-net. Special emphasis is placed on the representational and computational complexity of the proposed methods, which are controlled through (i) a pertinent (re-)definition of the target policy spaces, and (ii) simulation optimization. 16 - Database of Identified Poly and Mono ADP-ribosylated Proteins Charul Agrawal, Undergraduate Student, Indian Institute of Technology (IIT) Delhi, Room No ED-16, Himadri Hostel, Hauz Khas, New Delhi, 110016, India, agrawalcharul09@gmail.com Poly(ADP-ribose) polymerase (PARP) is a family of enzymes with 17 known members regulating post translational modification of proteins by attaching a single ADP ribose unit (MARylation) or a chain of ADP ribose (PARylation).In this study we have attempted to identify all proteins known to be modified by PARPs and the methods as well as drugs used in such studies. Our study aims to create the first ever tool for characterizing these modifications. 10 - Operation Research for Data Mining: An Application to Medical Diagnosis Shahab Derhami, Auburn University, 3301 Shelby Center, Auburn, GA, 36849, United States of America, sderhami@auburn.edu 17 - Configuring Ecommerce Driven Supply Chains in the FMCG Sector Stanley Lim, PhD Candidate, Cambridge University, Department of Engineering, 17 Charles Babbage Road, Cambridge, United Kingdom, wtsfl2@cam.ac.uk Fuzzy rule based classification systems (FRBCSs) have been successfully employed as a data mining technique where the goal is to discover the hidden knowledge in a data set and develop an accurate classification model. Despite various heuristic approaches that have been proposed to learn fuzzy rules for these systems, no exact optimization approach has been developed for this problem. We propose integer programming models to learn fuzzy rules for a FRBCS used for medical diagnosis purpose. Omnichannel has become the engine of growth in retailing. However, it remains unclear as to how distribution networks should be configured. This research will shed light through a framework development, and by drawing theories from supply chain configuration, resource based view, and transaction cost economics. Case study approach is adopted to identify the critical factors driving operational choices and seeks to elaborate the relationships between configuration, capability and performance. 11 - Forecasting Surges in the Hospital Emergency Department (ED) Alexander Gutfraind, Chief Healthcare Data Scientist, Uptake Technologies, 600 W. Chicago Avenue, Chicago, IL, 60654, United States of America, sasha.gutfraind@uptake.com, Nelson Bowers, Jim Herzog, Madeline Jannotta, Ilan Kreimont, Adam Mcelhinney 18 - Benchmarking Construction and Improvement Heuristics for Classification using Markov Blankets Daniel Gartner, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, dgartner@andrew.cmu.edu, Rema Padman A major hospital system in the Chicago metro area experiences large unexpected surges in its Emergency Department (ED). Using five years of ED admissions we predict ED surges and improve scheduling of staff. Data indicates the time of arrival, rooming and discharge and acuity. Total arrivals per day cannot be predicted accurately with epidemiological climatological, calendar variables but the state of the ED could be predicted 1-4 hours in advance with high accuracy using VAR methods. This study examines construction heuristics in connection with a tabu searchbased improvement heuristic for classification in high dimensional data sets. Using the UCI machine learning data repository containing benchmark instances in e.g. health care, we evaluate computation times and information about the evolution of the Markov blanket graphical models in each phase of the heuristics. We compare the performance of the approaches using evaluation measures such as classification accuracy. 12 - A New Measure for Testing Independence Qingcong Yuan, Graduate Student, University of Kentucky, 300 Alumni Drive Apt. 166, Lexington, KY, 40503, United States of America, qingcong.yuan@uky.edu, Xiangrong Yin 19 - A Sim-heuristic Algorithm for Robust Vehicle Routing Problems with Stochastic Demand Abdulwahab Almutairi, Technology, 9 Horizon Building, Portsmouth, PO4 8EW, United Kingdom, abdulwahab.m.almutairi@gmail.com We introduce a new measure for testing independence between two random vectors. Our measure differs from that of distance covariance, by using expected conditional difference of characteristic functions. We propose one empirical version by slicing on one of the random vectors. This empirical measure is based on certain Euclidean distance. Its properties, asymptotics and applications in testing independence are discussed. Implementation and Monte Carlo results are also presented. We consider the VRPSD in which customers’ demands are stochastic. We propose to model and solve the VRPSD by developing a robust optimisation model with a sim-heuristic solution method to minimise the cost while satisfying all demands. The method combines MCS with CWS in order to efficiently solve the VRPSD combinatorial optimisation problem. The results is generating very good quality solutions compared to those in the literature. 13 - Graph Based Non-isometric Curve to Surface Matching for Local Calibration Babak Farmanesh, PhD Student, Oklahoma State University, 322 Engineering North, Stillwater, OK, 74078-5016, United States of America, babak.farmanesh@okstate.edu, Balabhaskar Balasundaram, Arash Pourhabib Calibration refers to the process of adjusting parameters of a computer simulation so that the simulation responses match the corresponding physical responses. 312 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 313 INFORMS Philadelphia – 2015 20 - Rocket Stage Optimization in Kerbal Space Program Nathan Arrowsmith, Rochester Institute of Technology, 2800 Butternut Lane, Canandaigua, NY, 14424, United States of America, nea4305@rit.edu POSTER SESSION 27 - Simulation Analysis of Chaotic Storage Policies in Amazon Class Fulfillment Centers Sanchoy Das, New Jersey Institute of Technology, University Heights, Newark, NJ, 07102, United States of America, das@njit.edu, Sevilay Onal Kerbal Space Program is a space exploration simulation game. Players design, launch, and fly multi-stage rockets using a variety parts. The performance of these vehicles is governed by a realistic physics engine. A model was developed which minimizes the total mass of each rocket stage by choosing motor and fuel tank combinations which accurately satisfy the Tsiolkovsky Rocket Equation. By iteratively solving this problem, the lowest mass or least expensive multi-stage rocket can be determined. We evaluate storage policies in Amazon Class Fulfillment (ACF) Centers that primarily serve internet retail. In classical warehouses a SKU is stored in few fixed locations, no comingling, in bulk volumes and long interval supply. In a chaotic policy each SKU is stored in any location, comingled, closer to retail volumes and frequent supply. In an ACF fulfillment time is the primary objective. We use a simulator model to analyze and present the relative performance for given levels of workforce. 21 - Investigation of the Effect of Location, Built Environment and Urban Forms on Customer Satisfaction Homa Atefyekta, Sharif University of Technology, No.14, 5th St., South Piruzan st, Tehran, 1466643479, Iran, homa.atefyekta@gmail.com, Hamed Ahangari, Hoda Atef Yekta 28 - Spatial-temporal Coverage Evaluation Methodology for Multi-satellite Embedded Sensors Monica Maria De Marchi, Dra, Institute for Advanced Studies, Cel Av Jose Alberto A do Amarante,1, Sao Jose dos Campos, SP, 12228001, Brazil, monica@ieav.cta.br, Osvaldo Catsumi Imamura, Diogo Maciel Almeida, Maria Jose Pinto In this study we examine the effect of location factors, urban forms, transportation accessibilities, and built environment on the customer satisfaction and business success in restaurant market. We investigated these relationships in two different geographical areas: the US and Iran by using Yelp and Fidilio data respectively. The results of this study could be handful for urban policy makers to improve the urban livability and business entrepreneurs to enhance the odd of their success. The intent of this research is to propose an optimized coverage model for satellite systems and support the decision-making process related to choosing the best satellites in a scenario of interest. The appropriate satellites are those whose sensors are able to visualize and identify targets. The decision model proposed trades off between temporal resolution and the coverage area extension, but also considers the cost to obtain the image and the resolution provided by the different sensors. 22 - What do Equity Hedge Funds Really do? Evidence in the QE Period Geum Il Bae, KAIST, 291, Daehak-ro, Yuseong-gu, Daejeon, Korea, Republic of, gi_bae@kaist.ac.kr, Sun Young Park, Woo Chang Kim 29 - Stochastic Optimization Methods for Nurse Staffing in Inpatient Settings Parisa Eimanzadeh, Wichita State University, 1845 Fairmount Street, Wichita, KS, 67260, United States of America, pxeimanzadeh@wichita.edu, Ehsan Salari We examine why the hedge fund industry has experienced a slump during the “Quantitative Easing (QE)” period. We analyze the risk-adjusted performances of equity hedge funds in the pre-crisis, crisis, and QE periods. We show that the disappeared alpha is the main reason for the inferior performance of hedge fund industry these days, and reduction in exposure to systematic risks further explains the underperformance of hedge funds in the QE period. In this study, we use Queueing Theory and discrete-event simulation techniques to determine nurse-staffing strategies that minimize staffing costs and ensure timely delivery of nursing care to patients while accounting for the heterogeneity in patients’ acuity and staff skill levels. 23 - NEOS Server: State-of-the-art Solvers for Numerical Optimization Rosemary T. Berger, University of Wisconsin - Madison, 330 N. Orchard St., Madison, WI, 53715, United States of America, rosemary.t.berger@gmail.com, Michael Ferris, Jeff Linderoth 30 - A Systems Dynamics Model for Flight Test Knowledge Management Roberto Follador, Mr, Institute for Advanced Studies - IEAv, Trevo Coronel Av Jose A.A. Amarante, 01, Putim, Sao Jose dos Campos, SP, 12228-001, Brazil, rcfollador@gmail.com The NEOS Server is a free internet-based service for solving numerical optimization problems. Hosted by WID at the University of Wisconsin in Madison, the NEOS Server provides access to more than 60 state-of-the-art solvers in more than a dozen optimization categories. Solvers run on distributed highperformance machines enabled by the HTCondor software. We describe recent enhancements to the NEOS Server and highlight new interactive optimization cases studies available on the NEOS Guide. The research investigated how Knowledge Management (KM), in a Brazilian Air Force (BAF) flight test environmen can be represented via a Systems Dynamics Model. A documental research regarding the flight test environment KM was done and a questionnaire was submitted to identify KM characteristics. 31 - A Supply Chain Network Equilibrium Model with Carbon Capacity and Social Responsibility Xiaoling Fu, School of Economics and Management, Southeast University, Si Pai Lou 2#, Nanjing, 210096, China, fufei1980@163.com, Lin Zhu, Xiangxiang Huang, Xiaogan Jiang 24 - Provable Submodular Function Minimization via Wolfe’s Algorithm Deeparnab Chakrabarty, Dr, Microsoft, 9 Lavelle Road, Bangalore, India, deeparnab@gmail.com This paper investigates a three-tier supply chain network equilibrium problem. We first relate the decision makers’ social responsibility with transaction decisions under the desired carbon capacity. Then we formulate the optimality of this problem as a monotone variational inequality. Next, we propose a self adaptive projection-based prediction—correction algorithm to solve the proposed model. Finally, we report the numerical results and give some analysis on the equilibrium solution. Submodular function minimization (SFM) is an essential paradigm which appears in many areas such as large scale learning and computer vision. The FujishigeWolfe Algorithm is agreed to be the fastest emprirical SFM algorithm. Despite its good practical performance, very little is known about Wolfe’s minimum norm algorithm theoretically. In this paper we give the first polynomial time convergence analysis of Fujishige-Wolfe’s algorithm. 32 - How to Catch a Black Swan David Gallop, Professor Of Program Management, Defense Acquisition University, 6735 Surbiton Dr, Clifton, VA, 20124, United States of America, davegallop@aol.com 25 - Stochastic PDE-constrained Optimization of Vibrations of a Plate under a Piecewise-linear Current Dmitry Chernikov, The University of Iowa, 1010 W Benton St. #208F, Iowa City, IA, 52246, United States of America, scher.de@gmail.com, Pavlo Krokhmal, Olesya Zhupanska Projects are increasingly complex. We use risk-based management to address complexity. Risk identification is the most important step in risk management because risks that are unidentified are implicitly assumed. Group dynamics such as silent dissent and group-think are weaknesses in team-based risk identification. The PreMortem technique makes it safe for the team to address risks that may otherwise go unidentified. In this work a two-stage stochastic PDE-constrained optimization framework is applied to the problem of vibration control of a thin composite plate in the presence of electromagnetic field. The electric current is assumed to be of a piecewise-linear form. We compute the gradient of the objective function using adjoint numerical differentiation method. The value of the objective function is calculated by solving the governing PDEs, and a black-box approach is used for the minimization problem. 33 - Cost-effectiveness Analysis of Immunosuppression Therapy in Primary Deceased Donor Renal Transplantation Zahra Gharibi, SMU, 5507 Stonehenge Drive, Richardson, TX, 75082, United States of America, zgharibi@smu.edu, Mehmet Ayvaci, Bekir Tanriover, Michael Hahsler 26 - Assessing Kernel-based Anomaly Detection Algorithms Hyun-chang Cho, Seoul National University, Banpo-gu, Seocho-dong, Seoul, Korea, Republic of, hccho@dm.snu.ac.kr, Sungzoon Cho The primary cure for patients with end stage renal disease (ESRD) is kidney transplantation. In this study, we evaluate the cost-effectiveness of three common immunosuppressive induction therapies, alemtuzumab, thymoglobulin, and IL2RB as well as a no-induction strategy, from Medicare’s perspective. Using nonparametric bootstrapping method, we calculate the incremental cost-effectiveness ratios for comparing the available strategies. Anomaly detection is the process of finding items which do not comply with the normal pattern of the data set. Although kernel-based approaches seem to be promising for detecting anomalies, they have not been compared in a systematic way. In this study, we generated numerous well-calibrated benchmark data set and use them to evaluate the performance of various kernel-based anomaly detection algorithms. The effect of kernel parameters will also be empirically investigated. 313 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 314 POSTER SESSION INFORMS Philadelphia – 2015 34 - The Effect of High Socioeconomic Inequalities on Public Education Efficiency Maria Cristina Gramani, Insper - Business Department, Rua Quatá, 300, Vila Olímpia, São Paulo, SP, 04546042, Brazil, mariacng@insper.edu.br between a container terminal and different facilities. A model is proposed to capture the full picture of educational efficiency in an emerging country. Because of regional discrepancies, the model uses variables related to education and to socioeconomic inequalities. The empirical results are based on data from 5,129 Brazilian municipalities and the correlation factor between the HDI-M and the educational efficiency score indicates that the HDI-M index could not capture the discrepancies of a country with high levels of socioeconomic inequality. A motif-based evolutionary perspective is provided for infrastructure network design. First, a multi-objective vulnerability-cost model is proposed to optimize network structure. Secondly, an evolutionary algorithm is developed. Thirdly, a network is tested by structure analysis, and motifs are traced during the evolutionary process. Finally, Western States Power Grid is analyzed. Results have revealed some principles in network design towards lower cascading vulnerability and construction cost. 35 - Improving Scheduling and Control of the OHTC Controller in Wafer Fab AMHS Systems Shreya Gupta, Ms/phd Student And Graduate Research Assisstant, University of Texas at Austin, Austin, TX, 78751, United States of America, shreya.gupta@utexas.edu, John Hasenbein 42 - Patient Reaction to Healthcare Data Breaches Eric Johnson, Vanderbilt University, Owen School of Management, Nashville, TN, United States of America, eric.johnson@owen.vanderbilt.edu, Juhee Kwon 41 - Network Motif Analysis for an Infrastructure System Against Vulnerability Jing Jiang, PhD, Shanghai Jiao Tong University, Shanghai, China, sjtujiangjing@163.com, Xiao Liu We investigate consumer reaction to data breaches. Using a propensity score matching technique, we analyze a matched sample of U.S. hospitals. We investigate how breaches affect subsequent outpatient visits and admissions, accounting for geographically-based competition. We find that the cumulative effect of multiple breaches significantly decreases outpatient visits and admissions. Automated Material Handling Systems (AMHS) in wafer fabs have complex requirements. Thus, a larger number of AMHS vehicles are now required to pickup and transport these lots within the production facility. This has increased vehicular traffic jams and the wait time for lots requiring pick-up and delivery. Hence, to increase the system throughput, we present improved routing algorithms for the over hoist transport control (OHTC) system. 43 - Enhancing Distribution Performance through Improved Relationship Quality and Logistics Integration Sung-tae Kim, Assistant Professor, SolBridge International School of Business, 128 Uam-ro, Dong-gu, Daejeon, Korea, Republic of, stkim1@solbridge.ac.kr, Moon-jung Yoo 36 - An Adaptive Large Neighborhood Search Heuristic for the Inventory Routing Problem with Time Windows Mina Hadianniasar, University of Arkansas, 901 N Pollard Street, Arlington, VA, 22203, United States of America, mhadiann@uark.edu, Ashlea Milburn Prior research has argued that business relationship quality mediated by logistics integration has shown positively related to distribution service performance. Hence, firms attempt to achieve higher levels of logistics service and distribution service performance through logistics integration. This study examines relationship quality and logistics integration to understand how the two factors are linked to distribution service performance. This research models an integrated distribution and inventory control problem (IRP) which is faced by a retail chain in the US. Currently, a direct shipping policy with time window constraints is used for replenishing stores. This paper develops an Adaptive Large Neighborhood Search Heuristic to determine the optimal timing and magnitudes of deliveries to stores. The optimal plan considers direct shipping policy as well as options combining deliveries for multiple stores into a single route. 44 - Smart Logistics: Distributed Control of On-demand Green Transportation Services Seokgi Lee, Assistant Professor, University of Miami, 1251 Memorial Drive 281, Coral Gables, FL, 33146, United States of America, sgl14@miami.edu, Yuncheol Kang, Vittaldas V. Prabhu 37 - Forecasting-based Truck Wait Time Reduction at Logistic Nodes Alessandro Hill, Hamburg University of Technology, Am Schwarzenbergcampus 4, Hamburg, Germany, alessandro.hill@tuhh.de, Finn Meissner, Juergen Boese We develop a strategic decision-making framework for on-demand delivery services, considering both operational and environmental performance explained by Just-In-Time delivery service, fuel consumption, and carbon emissions. The optimal policies based on the Markov decision process are established to make admission plans of delivery requests, and an integrated dynamic algorithm for admission control and route scheduling is developed. Truck wait times at logistic nodes such as container depots, packing facilities or terminals cause delays in transport chains and traffic congestion. Truck companies and nodes experience economical losses due to vehicle idle times and a lack of planning reliability regarding routes, personnel or machinery, respectively. In this work we present a flexible forecasting-based real worldapproach using artificial neural networks to predict both, the truck wait times and the arrival rates at the nodes. 45 - Extreme-point Search Heuristics Ffr Interval-flow Generalized Network Problems Angelika Leskovskaya, Southern Methodist University, 3145 Dyer St., Suite 372, Dallas, TX, 75205, United States of America, aleskovs@smu.edu, Richard Barr 38 - Impact of Overbooking in Appointment Scheduling of Primary Care Services Babak Hoseini, PhD Candidate, New Jersey Institute of Technology, University Heights, Newark, NJ, 07102, United States of America, bh77@njit.edu, Wenbo Cai Interval-flow generalized networks are a new extension of the classic generalized network formulation that adds a conditional lower bound constraint on the arcs. An interval-pivoting heuristic that exploits the quasi-tree-forest basis structure to explore extreme points is developed and computational testing is presented. No-shows and late cancellations not only reduce the providers’ utilization, but also results in long waiting time for other patients. Overbooking has the potential to mitigate these negative impacts. However, excess overbooking may lead to even longer waiting times for patients and prolonged working days for the care team. We use a mathematical model to evaluates the benefit of overbooking and develop a scheduling policy that reduces patients’ waiting time, and increase provider’s utility. 46 - Hedge Fund Leverage Choice under Time-inconsistent Preference Bo Liu, University of Electronic Science and Technology of China, No.2006, Xiyuan Ave,West Hi-Tech Zone, Chengdu, SC, 611731, China, b.liu07@fulbrightmail.org We show that time inconsistency preference discourages the manager from underinvesting because of the high liquidation risk. The payment of incentive fees may induce the irrational manager to be more aggressive and to overinvest.The naive manager is more conservative than the sophisticated manager and prefers a lower leverage level in normal times.Interestingly,investors are not sensitive to the manager’s irrational investment behavior. 39 - Research on Combination of Container Yard Allocation and Automatic Lifted Vehicle Path Optimization Hongtao Hu, Shanghai Maritime University, Room101, No 96, 555 Guzong Road, Shanghai, China, hu.hongtao@foxmail.cm This paper brings in a new type of automatic transport machinery—automatic lifted vehicle which has the ability to lift container from the floor or put it down on the floor. Meanwhile, a mixed integer programming model is established to ensure that all the containers handled as far as possible in the time window. The model also considers the problem of allocating blocks to discharge containers and optimizing path of automatic lifted vehicle. 47 - New Assay Implementation Planning at Clinical Laboratory Wei Liu, Industrial Engineer, MD Anderson Cancer Center, 8515 Fannin St, Houston, TX, 77054, United States of America, wliu8@mdanderson.org, Cindy Lewing, Bedia Barkoh, Pramod Mehta, Mark Routbort, Humin Lu, Justin Villarreal, Raja Luthra, Keyur Pravincha Patel, Geeta S Mantha, Mylene Bole, Haobo Yang, David Garcia, Zou Zhuang 40 - Shipping Commodities Between a Container Terminal and Different Destination Zones using Heavy Trucks Mazen Hussein, Assistant Professor, University of WisconsinPlatteville, Platteville, WI, 53818, United States of America, husseinm@uwplatt.edu Implementation of a new complex laboratory assay at our high-volume and highcomplexity clinical Molecular Diagnostics Laboratory was facilitated by application of multiple engineering approaches including workflow assessment, historical volume-based demand prediction, IT solution, and resource allocation. The new assay implementation is expected to be successful with minimal workflow interruptions, no patient care interruptions, low implementation cost and optimal resource utilization. The cost model for shipping commodities by truck developed by Hussein M. (2010) is extended to consider the impact of tollway polices on truck route selection for shipping containers of specific commodity groups near a container terminal. A path-finding model is built for this purpose. The values of time were used to mimic the truck’s choices to ship containers of different commodities 314 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 315 INFORMS Philadelphia – 2015 48 - Big Data Analytics for Singapore Public Train System Nang Laik Ma, Senior Lecturer, SIM University, 461 Clementi Road, Singapore, 599491, Singapore, nlma@unisim.edu.sg, Beng Yee Wong POSTER SESSION evaluated according to engineering, environmental, and economic (3E) criteria using a cradle-to-gate life-cycle approach. 55 - Analysis on the Effect of Energy Efficient Technologies in Industry Sector using Times Model Sang Yong Park, Senior Researcher, Korea Institute of Energy Research, Yuseong-gu, Gajeong-ro 152, Daejeon, 305-343, Korea, Republic of, gspeed@kier.re.kr, Jong Chul Hong, Nyunbae Park, Boyeong Yun This paper focus on capacity planning of the Singapore public transport system. We analyse the commuters’ travelling patterns from historical transactions data. Secondly, by simulating train schedule and capacity constraints, the model mimicked the real-world situations to generate the waiting time for each commuter. Finally, a web-based visualization tool is created to provide the average waiting time for the next train at the station to enhance the commuter’s experience. 49 - Hospital Residents Problem: A Survey Including a New Variant Kaitlyn Manley, College of Charleston, 66 George St, Charleston, SC, 29424, United States of America, manleykm@g.cofc.edu, Tyler Perini, Amy Langville The South Korea established energy policy which is focusing demand management rather than energy supply to secure a stable energy supply and to cope with climate change efficiently through 2nd national energy basic plan in 2014. This research developed energy system model which can analyze the effect of energy efficient technologies on demand management based on TIMES(The Integrated MARKAL-EFOM System) model and conducted case study on industry sector in Korea. We survey several variations of the Stable Matching Problem, including the Hospital Residents Problem used to assign American medical residents to hospitals. We also present a new variation of the stable matching problem that uses an binary integer linear program to determine the minimum number of interviews that hospitals should conduct in order to still maximize the number of residents assigned. 56 - The Humility Project: NMF and Other Matrix Factorizations for Textual Analysis Tyler Perini, Student, College of Charleston, 66 George St, Charleston, SC, 29424, United States of America, perinita@g.cofc.edu, Amy Langville 50 - Exploring the Multi-objective Portfolio Tradespace Simon Miller, Graduate Student, Penn State Applied Research Lab, P.O. Box 30, State College, PA, 16804, United States of America, ses224@arl.psu.edu, Gary Stump, Sara Lego, Michael Yukish This is one of the first studies on the use of matrix decompositions as the primary engine for describing and predicting psychological characteristics in a corpus of language data. With text parsing tools, large written samples are parsed into a sparse matrix. A low-rank matrix factorization of a weighted version of this matrix is then used to determine which documents are humble and which are not humble. Three factorizations, the SVD, NMF, and weighted NMF, are compared. Faced with strategic choices, senior decision makers must often make trades to meet competing requirements. In collaboration with the U.S. Army, ARL has developed tools and methods to treat large scale, multi-objective optimization problems for binary portfolios with dynamic constraints. Methodology and implementation schema for real-world cases are presented, highlighting the ability to balance a combinatorial explosion of parameters in complex trades spaces with the need for timely decisions. 57 - Distributed Online Modified Greedy Algorithm for Networked Storage Operation under Uncertainty Junjie Qin, PhD Candidate, Stanford University, 126 Blackwelder Ct, 1004, Stanford, CA, 94305, United States of America, jqin@stanford.edu The optimal control of energy storage networks in stochastic environments is an important open problem. This paper provides an efficient algorithm to solve this problem with performance guarantees. A sub-optimality bound for the algorithm is derived which can be minimized by solving a semidefinite program. Distributed implementation is derived based on alternating method of multipliers. Numerical examples verify our theoretical performance bounds and demonstrate the scalability of the algorithm. 51 - Experimental Designs for Metal Detectors at Large Venues Christie Nelson, Rutgers University, CCICADA, 4th Floor, CoRE building, 96 Frelinghuysen Rd, Piscataway, NJ, 08854, United States of America, christie.l.nelson.phd@gmail.com, Paul Kantor, John Edman, Vijay Chaudhary Walk-through metal detectors (WTMDs) are being used increasingly more as a security measure at large events, particularly at stadiums. Currently, WTMDs are tested using a robotic tester which tests metallic objects at level heights by sending them straight through at a constant speed. However, this is not a proper representation of how a person would enter the WTMD. We will show that the way a person walks through the WTMD impacts detection rate through our experimental results. 58 - Should Retailers Adopt 3d Printing? Sharareh Rajaei Dehkordi, PhD Candidate, New Jersey Institute of Technology, University Heights, Newark, NJ, 07102, United States of America, sr552@njit.edu, Wenbo Cai Should retailers provide 3D printing services in addition to the traditional off-theshelf product? We answer the question by examining retailers’ optimal joint decisions on his inventory management policy and pricing scheme while considering consumers’ heterogeneous preferences for self-designed, 3D printed products vs. off-the-shelf products. We use a multi-server queue with limited capacity to capture customers’ production selection process and its impact on the retailer’s expected profit. 52 - Leading Metrics for Progress Measurement and Performance Assessment in Construction Projects Resulali Orgut, Graduate Research Assistant, North Carolina State University, Dept. of Civil, Cons. and Env. Eng., 2510 Stinson Dr., 222 Mann Hall, Raleigh, NC, 27695, United States of America, reorgut@ncsu.edu, Jin Zhu, Mostafa Batouli, Ali Mostafavi, Edward Jaselskis 59 - Stochastic Network Design with Decision-dependent Uncertainties Nathaniel Richmond, University of Iowa, 14 MacLean Hall, Iowa City, IA, 52242, United States of America, nathaniel-richmond@uiowa.edu Progress measurement and performance assessment are critical to the management of construction projects. We perform statistical analyses to highlight key indicators for successful construction project controls by using data collected through an online survey from 27 companies. We analyze core metrics commonly used in the construction industry to develop guidelines for improving their reliability and recommend practices for interpreting metrics and indicators. Little research has been conducted on stochastic network design problems in which the probability distribution of future random events is affected by prior actions. However, such problems are ubiquitous and important. For example, planned reinforcements of a power network directly influence which nodes are more likely to fail. We present a stochastic two-stage programming model with decision-dependent uncertainties, discussing solution methods for the associated unique computational challenges. 53 - Toward Consistent and Efficient Anomaly Detection in Hyperspectral Imagery Todd Paciencia, USAF, AF/A9, Pentagon, Washington D.C., United States of America, todd.j.paciencia.mil@mail.mil 60 - Scheduling Part-time Employees with Interactive Optimization Robert Rose, President, Optimal Decisions LLC, 4 Kirby Lane, Franklin Park, NJ, 08823, United States of America, robertl.rose@verizon.net This research will showcase development of an approach to making an unsupervised anomaly detector for Hyperspectral Imagery (HSI). The algorithm is developed to be robust to different image scenes, different sensors, and noisy spectral bands. Specifically, fusion of spectral, spatial, and Signal-to-Noise information is used, in combination with a factor analysis approach, to identify anomalies. The algorithm is shown to be desirable when compared to current state-of-the-art techniques. Many employee scheduling problems are very challenging: they are hard combinatorial optimization problems that contain multiple objectives and ‘soft’ constraints. Such problems do not lend themselves to a pure optimization approach. A ‘Human Centered’ approach, will be described: an initial schedule is generated analytically through a series of heuristic procedures, and a final schedule is produced using an interactive graphics module. A prototype scheduling program will be demonstrated. 54 - Comprehensive Performance Evaluation of High-gravity Carbonation Process in the Steelmaking Industry Shu-Yuan Pan, National Taiwan University, No 71 Chou-Shan Rd., Taipei, 10673, Taiwan - ROC, d00541004@ntu.edu.tw, Pen-chi Chiang An integrated portfolio of multi-waste treatment (steelmaking slag and wastewater) combined with CO2 capture in the steelmaking industry can be achieved by the high-gravity carbonation (i.e., HiGCarb) process using a rotating packed bed (RPB). In this study, the HiGCarb process was comprehensively 315 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 316 POSTER SESSION INFORMS Philadelphia – 2015 61 - Fast, Provable Algorithms for Isotonic Regression in All Lp-norms (to Appear At Nips 2015) Sushant Sachdeva, Postdoctoral Associate, Yale University, Yale Institute of Network Sciences, P O Box 208263, New Haven, CT, 06520, United States of America, sachdevasushant@gmail.com, Rasmus Kyng, Anup Rao 67 - An Optimization Approach to Warehouse Line Striping Sudharshana Srinivasan, Research Scientist, Altria Client Services, 601 E. Jackson St., Richmond, VA, 23219, United States of America, sudharshana.srinivasan@altria.com, David Kane We present a mixed-integer programming model to optimize product storage at an industrial warehouse, while adhering to safety standards stipulated by the county and the business. The model is applied to a tobacco warehouse and the results provide a storage solution comparable to current practice with an improved operational efficiency. The model recommends more walking aisles to facilitate increased spacing and airflow around the product; both of which are valued business objectives. Given a directed acyclic graph G, and values y on the vertices, the Isotonic Regression of y is a vector x that respects the partial ordering given by G, and minimizes ||x - y||, for a given norm. We present improved algorithms for Isotonic Regression for all weighted Lp norms, with rigorous performance guarantees. Our algorithms combine interior point methods with provable fast solvers for the associated linear systems. The algorithms are practical and lend themselves to fast implementations. 68 - Testing the Applicability of Genetic Algorithms for Simulation-based Healthcare Optimization Cory Stasko, MIT, 4 Garden Court, Apt. #4, Cambridge, MA, 02138, United States of America, cstasko@mit.edu 62 - Mathematical Modelling and Analysis of New Zealand Legislation Network Neda Sakhaee, University of Auckland, 38 Princes Street, Auckland, New Zealand, nsak206@aucklanduni.ac.nz In 2015 the concept of Legislation Network is proposed as a mathematical tool for studying the current and future status of the legislation system in European Union. Unlike perhaps the relations between documents are at least as important as the content. This type of network has some novel features which make it an excellent test case for new network science tools. We apply genetic algorithms to three distinct cases of highly non-linear healthcare optimization problems. In the first problem, OR schedules are designed to minimize downstream bottlenecks. The second problem involves network management for an accountable care organization. The third problem involves promoting the spread of ideas among connected professionals. In each case, the objective (fitness) function is the output of a simulation, and a brute force solution search is not feasible. 63 - Deadhead Selection Strategies for Crew Recovery Sujeevraja Sanjeevi, Senior Operations Research, Sabre Holdings, 3150 Sabre Drive, Southlake, TX, 76092, United States of America, sujeevraja.sanjeevi@sabre.com, Chunhua Gao, Helder Inacio 69 - How Do We Capture the Potential Risk of Intravenous Drug Infusion using Alert Data? Wan-ting Su, Graduate Student, Purdue University, 3376 Peppermill Drive, West Lafayette, IN, 47906, United States of America, su33@purdue.edu, Poching Delaurentis, Mark Lehto Crew recovery is the problem of minimizing the impact of a disruption to an airline by getting disrupted crews back on plan while minimizing incurred costs. Deadheads are flights that transport crew members as passengers and are a critical part of crew recovery. Consideration of all available deadheads to recovery makes problem sizes prohibitive. We present a few deadhead selection strategies that significantly improve solution quality without impacting run-time for real-world scenarios. The use of smart infusion pumps is one such mechanism in ensuring the safety of medication infusions in clinical settings. We aim to utilize the data of different alert types from the Infusion Pump Informatics system to capture averted or potential medication errors and define and determine the overall risk of potential harm within a certain period of time in a medical facility. Our analysis can be used as a measure in improving intravenous medication safety and infusion drugdelivery process. 64 - Talk is Cheap - Action is Expensive Simone Schmid, University of Chemnitz, Huebschmanntrasse 24, Chemnitz, 09112, Germany, simone.schmid@wirtschaft.tuchemnitz.de, Peter Pawlowsky 70 - Developing Freeway Demand Estimation Alternatives with Mixed Integer Linear Programming Joseph Trask, North Carolina State University, 909 Capability Drive, Raleigh, NC, United States of America, jltrask@ncsu.edu, Behzad Aghdashi, John Baugh, Nagui Rouphail Adequate response to uncertain and unpredictable environmental changes requires innovative, agile, and adaptive team competencies. We use an interdisciplinary approach to assess and evaluate team competencies. From theory and previous research we derive indicators and test these by training teams accordingly. Experimental groups were given theoretical and practical trainings with regard to these team competencies. Control groups acted as usual. A succeeding standardized simulation in a high fidelity simulation environment showed significant effects with regard to team performance. From these results we propose behavioral markers for team competencies that can be used to assess team performance in critical situations. This research presents a Mixed Integer Linear Programming optimization model for traffic demand estimation based on the methodology developed in the Highway Capacity Manual (HCM). Due to a lack of uniqueness for solution demand sets, a Modeling to Generate Alternatives (MGA) approach is developed to investigate the wide ranges of optimal solution sets. These solution sets can be compared through their effects on intermediate performance measures and sensitivity analysis. 71 - Batch Testing of a Series System Tonguç ‹nlöyurt, Sabanci University, Orhanli, Tuzla, Istanbul, Turkey, tonguc@sabanciuniv.edu, Ozgur Ozluk, Rebi Daldal, Baris Selcuk, Zahed Shahmoradi 65 - Euro/Roadef Challenge Tejinder Singh, Air Liquide, 12800 W. Little York Rd, Houston, TX, United States of America, tejinder.singh@airliquide.com, Jean Andre, Michele Quattrone, Rodrigue Fokouop, Jeffrey Arbogast We consider the problem of determining the correct value of an AND function when it is costly to learn the values of its variables, with the minimum expected cost. We refer to a subset of variables whose values can be learnt at the same time a meta-test. The cost of learning the values of the variables in a meta-test includes a fixed cost plus the costs of the tests in the meta-test. The French OR Society (ROADEF) along with EURO, periodically organizes an OR challenge dedicated to industrial applications. This year, Air Liquide proposes the challenge problem concerning an IRP for the bulk distribution of liquefied gases. The challenge is open to everyone and will be presented during the EURO 2015 in Glasgow, Scotland in July 2015 and the results will be announced at EURO 2016 in Poznan, Poland. Prizes totaling 20,000 Euros will be awarded to the best teams. 72 - Shape-preserving L1 Spline Fits: Calculation and Capability Ziteng Wang, Department of Industrial and Systems Engineering, North Carolina State University, 3120 Walnut Creek Parkway, Apt. E, Raleigh, NC, 27606, United States of America, zwang23@ncsu.edu, Tiantian Nie, Shu-cherng Fang 66 - Usability Evaluation of a Mobile App to Reduce Congestive Heart Failure (CHF) Readmissions Minal Singhee, Master’s Student, H. John Heinz III College, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, msinghee@andrew.cmu.edu, Daniel Gartner, Rema Padman, Jina Lee, Sriram Iyengar L1 spline fits have been developed over the past decades to approximate multiscale data and have been shown to preserve shapes well. Local approaches are designed for efficient calculation. Quantitative measures are proposed to evaluate the shape-preserving capability of different types of L1 spline fits. 73 - Evolutionary Optimization Tools of Nanostructures for Solar Cells Baomin Wang, University of Pittsburgh, 1048 Benedum Hall 3700 O’Hara Street, Pittsburgh, PA, 15261, United States of America, baw57@pitt.edu Congestive Heart Failure (CHF) is a major chronic condition affecting more than 5 million people in the US. CHF readmissions is one of the major contributors to the burgeoning healthcare cost. In our study, we evaluate factors associated with the usability and acceptability of a mobile application intended to reduce CHF readmissions. A fixed protocol was developed which included Think Aloud Protocol, Quiz and a Questionnaire. Qualitative and quantitative analyses were performed. Simulation plays a significant role in optimizing solar cell efficiency. Current used optimization is exhaust search, only feasible for small group of parameters, 3 or 4. But for 7 or 8, it takes months. In this work, we integrate genetic algorithm with FDTD methods to optimize the nanostructure. This evolutionary method can decrease the simulation time to 1/6 of original time. This work demonstrates the ability of genetic algorithm technique to quickly search through a large parameter space. 316 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 317 INFORMS Philadelphia – 2015 TC01 74 - Surgical Operations Scheduling with Machine Eligibility and Resource Constraint Shan Wang, Shanghai Jiaotong Univerisity, 704 West 180th Street, First Floor, #4, New York City, NY, 10033, United States of America, wangshan_731@sjtu.edu.cn, Guohua Wan, Huiqiao Su driving forces of the underlying community structures and understand the relation to cost and utilization. We study a problem in surgical operations scheduling and model it as a resourceconstrained machine scheduling problem with eligibility restriction to minimize the makespan. By decomposing it into two subproblems, we develop effective heuristic algorithms to solve the problem. We test the proposed algorithms on randomly generated instances as well as real data set from a large hospital. The numerical results show the effectiveness and potential practical value of the models and the algorithms. Saudi Aramco Engineering Services developed a systematic model to calculate shell and tube heat exchangers efficiency in real time using data analytics technique. Monitoring the heat exchanger efficiency in real time supports the decisions making to plan for turndown time by detecting the failure time proactively. Moreover, it provides the field engineers continuous monitoring to energy consumer and highlights the wasted energy locations, quantity and cost. 75 - Optimizing System-Level Preventative Maintenance Cost of Multistate Series-Parallel Systems Sallamar Worrell, The George Washington University, 3117 Icehouse Place, Bryans Road, MD, 20616, United States of America, skaw7@gwu.edu, James Moreland Jr., Steve Doskey 82 - A Decision-analytic Approach to Inferring Preference from Choice Behavior Matthew D. Wood, Research Psychologist, US Army Engineer Research & Development Center, Concord, MA, United States of America, Matthew.D.Wood@usace.army.mil, Matthew Bates, Danielle M. Beeler, Jeffrey M. Keisler Maintenance costs for complex systems are often overpaid due to the lack of maintenance harmony between the individual subsystems. The research in this study proposes the use of a new meta-heuristic optimization method, the Grey Wolf Optimizer algorithm developed by Mirjalili and Lewis, to identify the optimal system-level maintenance strategy for multistate series-parallel systems and aims to produce better results than the methods previously applied to this problem in published literature. Decision making in resource management requires consideration of multiple conflicting objectives. Traditional elicitation methods (e.g., swing weighting) work well with clearly defined problem spaces and effects between decisions and consequences. In more complex domains, an inferential approach is needed to estimate preference using system feedback over samples with subject-matter experts. We describe a decision analysis game with an environmental case study problem. 76 - Predicting Digital Currency Price from Social and Traditional Media Peng Xie, Georgia Institute of Technology, Room 907, 100 10th Street, Atlanta, GA, 30309, United States of America, peng.xie@scheller.gatech.edu 83 - Artificial Variability and Case Mix in Relation to Patient Flow at a Hospital Outpatient Clinic Monique Bakker, City University of Hong Kong, Hong Kong, 999077, Hong Kong-PRC, moniquebakker121@gmail.com 81 - Real-time Heat Exchanger Efficiency Monitoring Yousif Abualsoud, Saudi Aramco, Al-Midra, Dhahran, Saudi Arabia, yousif.abualsoud@aramco.com We aim to improve the patient flow through first, second, and nth visits to a specialist outpatient clinic and elective surgery. We investigate variability in key resource availability (i.e. the specialists) in relation to case mix decisions, subspecialization restrictions, and resource allocation: how is indirect wait time (or access time). We use Discrete Event Simulation to schedule patients under a broad and realistic set of rules and restrictions to compare alternate scenarios. Using daily Bitcoin price data and Bitcoin Forum discussion, we try to understand if social media can affect Bitcoin price and how long does it take. We use the percentage of negative words as the measure of the article sentiment. The results show that social media can affect price. However, for information sources focusing on speculation, the effects on prices are immediate. In contrast, information concerning fundamentals impacts prices in a longer holding period. 77 - The Dimensions of Supervision-subordinate Relationship Liuqing Yang, Xi`an Jiaotong University, No.28, Xianning West Road, Xi’an, China, ylq2011@stu.xjtu.edu.cn, Qiaozhuan Liang Tuesday, 1:30pm - 3:00pm Subordinate can form distinguishable social exchange relationships with their immediate supervisor.The exchange resources differ between organizational and personal. Based on the taxonomy, social exchange relationship can development a construct of four dimensions: work, flatter, private, selfless. Various dimension have different impact on performance as a mediator or intervening variable. The construct can explain the puzzle of relationship between social exchange relationship and performance. ■ TC01 01-Room 301, Marriott Logistics and Operations Research Sponsor: Military Applications Sponsored Session 78 - Counterfeits, Anti-counterfeit Technology and Monitoring Strategy Shiqing Yao, The Chinese University of Hong Kong, 9/F, Cheng Yu Tung Building, No.12 Chak Cheung Street, Shatin, N.T., Hong Kong, Hong Kong - PRC, sqyaocuhk@gmail.com, Kaijie Zhu Chair: Andrew Hall, COL, U.S. Army, 4760 40th St N, Arlington, Va, United States of America, AndrewOscarH@aol.com 1 - Scheduling the Transition of the C-130 Aircraft Fleet to a New Maintenance Process Melissa Bowers, mrbowers@utk.edu, Bogdan Bichescu, Kenneth Gilbert, Anurag Agarwal, Doug Keene We consider an authentic company that sells its products to a customer market. In the same market, a counterfeiter may sell its low-quality counterfeits. The authentic company can put effort into developing an anti-counterfeit technology to distinguish its products from counterfeits while the authority can monitor the market and outlaw counterfeiting localities. We derive the company’s optimal decision on its anti-counterfeit effort and highlight its difference from conventional wisdom. The US Air Force is tasked to increase aircraft availability through a new initiative, the High Velocity Maintenance program, which seeks to increase availability of aircraft to the US military through a reduction in the time an aircraft spends on the ground undergoing planned maintenance. The transition of a fleet of aircraft from the standard process to shorter HVM cycles is a complex task that requires careful planning. A mixed-integer programming approach is used to generate a schedule which maintains a constant annual workload and yields lower flow times and work-in-process levels. 79 - Optimization of Area Traffic Control: A Binary Mixed Integer Linear Programming Approach Zhao Zhang, Research Assistant, Tsinghua University, Room 615, Shunde Building, Haidian District, Beijing, 100084, China, zzaxx@tsinghua.edu.cn 2 - Learning and Bayesian Updating in Made-to-order (MTO) Production Keith Womer, Professor, University of Missouri - St. Louis, One University Blvd, St. Louis, MO, 63121, United States of America, womerk@umsl.edu, Jeffrey Camm, Haitao Li, Colin Osterman, Rajesh Radhakrishnan This paper proposes a model aims at optimizing area traffic control. We use network total delay as the objective in the model. In this research, cell transmission model is used to discretize research time into many intervals and signal coordination, lane settings, phase, start of green and green split can be optimized simultaneously. The model is linear in nature and can be solved by standard branch and bound algorithm. The case of production planning for made-to-order (MTO) manufacturing. We minimize expected discounted cost by controlling production rate. A dynamic and adaptive approach to estimate the effects of learning and to optimize next period production is developed. This approach offers a closed-loop solution through stochastic dynamic programming. The approach is illustrated using data from the Black Hawk Helicopter Program. 80 - Identify Naturally Occurring Healthcare Provider Referral Networks for Diabetic Patients Yuchen Zheng, PhD Student, Georgia Institute of Technology, Atlanta, GA, 30032, United States of America, richardzyc@gatech.edu, Kun Lin, Jeremy Pickreign, Thomas White, Gigi Yuen The pioneer Accountable Care Organizations (ACOs), where doctors voluntarily form groups to deliver coordinated quality care, saved Medicare $400 million in two years. To improve ACOs design, we utilize past care patterns and adopt modularity maximization to detect pre-existing referral networks for diabetic patients, within which doctors share patients frequently. We further identify the 317 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 318 TC02 INFORMS Philadelphia – 2015 3 - Retail Inventory Optimization for the U.S. Navy Javier Salmeron, Naval Postgraduate School, Operations Research Dept., GL-214, Monterey, CA, 93943, United States of America, jsalmero@nps.edu, Emily Craparo ■ TC03 We present a mixed-integer linear model to guide retail (site-based demand level) inventory decisions for the Naval Supply Systems Command (NAVSUP), Weapons Systems Support. An (s,Q) model optimizes reorder points and order quantities for thousands of items in order to minimize deviations from target fill rates, with demand uncertainty, budget and order quantity constraints. We compare branchand-bound with Lagrangian relaxation solutions, and our results with those from other NAVSUP tools. Contributed Session 03-Room 303, Marriott Inventory Management I Chair: Jun-yeon Lee, California State University, Northridge, 18111 Nordhoff St, Northridge, CA, 91330-8378, United States of America, junyeon.lee@csun.edu 1 - Forecasting of Demand Tail Distribution for Inventory Optimzation Antony Joseph, Staff Data Scientist, Walmart Labs, 1001 National Avenue, Apt. 107, San Bruno, CA, 94066, United States of America, AJoseph0@walmartlabs.com ■ TC02 We discuss a novel technique for forecasting demand tail distribution for items in the Walmart e-commerce inventory. The methodology first estimates the quantiles of the demand distribution, followed by fitting a parametric distribution using a suitable metric. The method is seen to be robust to high observed variability in demand. Performance of the proposed approach is assessed using Supply Chain metrics such as Weeks of Supply and Met Demand. 02-Room 302, Marriott Network Applications in Homeland Security Cluster: Homeland Security Invited Session 2 - Strategic Safety Stocks under Guaranteed Service and Constrained Service Models Ton De Kok, TU Eindhoven, Paviljoen E.04, P.O. Box 513, Eindhoven, Netherlands, a.g.d.kok@tue.nl Chair: Thomas Sharkey, Rensselaer Polytechnic Institute, 110 8th Street, Troy, NY, 12180, United States of America, sharkt@rpi.edu 1 - Novel Bilevel Programming Approaches for Interdicting Multi-tiered Illegal Supply Chains N. Orkun Baycik, Rensselaer Polytechnic Institute, 110 8th Street, Center for Industrial Innovation, Troy, NY, 12180, United States of America, baycin@rpi.edu, Thomas Sharkey, Chase Rainwater In this presentation we discuss our findings on a set of real-life supply chains concerning the positioning of safety stocks in the supply chain. We compare the results from models under the guaranteed service assumption and under the constrained service assumption. The latter assumption follows the classical Clark and Scarf model for serial multi-echelon systems. Furthermore, we discuss some implications of the guaranteed service assumption in case of a bounded demand formulation. We study a resource allocation problem faced by law enforcement in arresting criminals in the drug flow and information flow networks. The objective of law enforcement is to minimize the maximum amount of drugs reaching end users. There exist interdependencies between the networks which leads to a network interdiction problem with a discrete inner problem. We apply a novel dual-based reformulation technique to solve an equivalent single-level problem and present computational results. 3 - Scarcity Effect on Dual-channel Supply Chain Baoshan Liu, PhD Student, Huazhong University of Science and Technology, School of Management, 1037 Luoyu Road, Wuhan, China, liubaooshan@qq.com, Shihua Ma 2 - Bi-level Stochastic Network Interdiction Model for Deployment of Cyber-security Countermeasures Apurba Nandi, Mississippi State University, P.O. Box 9542, Mississippi State University, Mississippi State, MS, 39762, United States of America, akn77@msstate.edu, Hugh Medal We consider manufacturer’s dual-channel sale system where customers get the product the direct channel with limited quantity. The limited quantity of the direct channel releases a scarcity message that consumers will increase their purchasing desire. Both the manufacturer and the retailer choose their own decision variable to maximize their respective profits considering scarcity effect. We model the problem using Stackelberg games and try to find the best solution from different perspectives. We study how best to deploy cyber-security countermeasures to protect a cybernetwork against attacks. We propose a bi-level stochastic network interdiction model capturing the interaction between the attacker and the defender as a sequential stackelberg game played on an attack graph. We consider that the attacker’s knowledge about the topology of the attack graph, and the attacker’s and the defender’s knowledge about each other’s actions are uncertain. We develop algorithm to solve the model. 4 - An Optimal Inventory Replenishment Considering Product Life Cycle Shunichi Ohmori, Assistant Professor, Waseda University, Room 51-15-05, Okubo 3-4-1, Shinjuku, Tokyo, 169-8555, Japan, ohmori0406@gmail.com, Kazuho Yoshimoto 3 - Vitality Measures for Multigraphs with Applications to Communications Networks Sarah Nurre, Assistant Professor, Air Force Institute of Technology, 2950 Hobson Way, WPAFB, OH, 45433, United States of America, Sarah.Nurre@afit.edu, Christopher Hergenreter We consider a problem of determining initial and replenishment order quantities that minimize the cost of lost sales, inventory holding cost, fixed ordering cost, and obsolete inventory subject to stochastic demands. We model this problem as a multi-stage problem where the demands and prices of products lie in some uncertainty set depending on their life cycle. We develop a dynamic programming method to solve this problem. We consider the problem of determining the most vital arcs to protect within a multigraph, such as a communications network. Traditional vitality measures are insufficient as they often examine single arc failures which have no impact on multigraphs due to parallel arcs between pairs of nodes. Herein, we propose and examine set based vitality measures for multigraphs. We perform and present the results of promisting computational results multi-mode military communications networks. 5 - Vendor-managed Inventory with a Time-dependent Stockout Penalty Jun-yeon Lee, California State University, Northridge, CA, 18111 Nordhoff St, Northridge, CA, 91330-8378, United States of America, junyeon.lee@csun.edu We examine the problem of designing a vendor-managed inventory (VMI) contract with a time-dependent stockout penalty in a stochastic (Q, r) inventory system, in which the supplier is charged a stockout penalty that depends on the length of the time during which stockouts occur at the customer. The customer chooses the stockout penalty and offers the VMI contract to the supplier, and the supplier can accept or reject the contract. We examine the optimal behaviors of the two parties. 4 - Efficient Resilience Optimization of Interdependent Networks Andres Gonzalez, Rice University, 6100 Main Street, MS-318, Ryon 203, Houston, TX, 77005, United States of America, andres.gonzalez@rice.edu, Leonardo Dueñas-osorio, Andres Medaglia, Mauricio Sánchez-silva MIP models of the Interdependent Network Design Problem (INDP) have proved to be effective tools to study and improve the resilience of systems of interdependent infrastructure networks. Nevertheless, these MIP models have limited scalability for large realistic systems. In this work, we present an enhanced methodology to optimize the resilience of interdependent networks, based on the joint use of decomposition techniques and efficient reformulations of the INDP models. 318 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 319 INFORMS Philadelphia – 2015 ■ TC04 TC06 In this paper, we undertake a content analysis of the news feed regarding big data analytics. We develop a corpus of related news items. We code the corpus and prepare it for analysis by the Natural Language Processing (NLP) algorithms. Our purpose is to conduct a systematic analysis of the news contents to determine the primary themes being projected by the proponents of big data. We will explore ways to identify real value content that may help to draw meaningful inferences. 04-Room 304, Marriott Social Media Analytics Best Papers Finalist Competition Cluster: Social Media Analytics Invited Session 2 - Modeling Message Dissemination in Social Media for Emergency Communication Justin Yates, Professor, Francis Marion University, 4822 E Palmetto St, Florence, SC, United States of America, jyates@fmarion.edu, Xin Ma Chair: Theodore Allen, Associate Professor, The Ohio State University, 1971 Neil Avenue, 210 Baker Systems, Columbus, OH, 43221, United States of America, allen.515@osu.edu 1 - Social Media Analytics: The Effectiveness of Marketing Strategies in Online Social Media Vilma Todri, PhD Candidate In Information Systems, NYU, 44 W 4th St, KMC Room 8-181, New York, NY, 10012, United States of America, vtodri@stern.nyu.edu, Panagiotis Adamopoulos We introduce the Single-network Multi-message Social Media Message Dissemination Problem (SM-SMMDP) as a discrete optimization model to examine message dissemination in social media and to explore message dissemination strategies for government and non-government emergency management agencies. We implement a detailed computational experiment on representative small-scale networks and discuss implications for real-world application. This paper studies a novel social media venture and seeks to understand the effectiveness of marketing strategies in social media platforms by evaluating their impact on participating brands. We use a real-world data set and employ a promising research approach combining econometric with predictive modeling techniques. 3 - Analyzing and Predicting Threatening Language in #gamergate Tweets Cheyanne Baird, Senior Linguistic Specialist, SAS Institute Inc., Boston Regional Office, Prudential Tower, 800 Boylston St., Suite 2200, Boston, MA, 02199, United States of America, Cheyanne.Baird@sas.com, Michael Wallis, Praveen Lakkaraju 2 - Predicting Crowd Behavior with Big Public Data Nathan Kallus, MIT, 77 Massachusetts Ave., E40-149, Cambridge, MA, 02139, United States of America, kallus@mit.edu Aggressive language in online communities can thrive, escalate, and signal palpable threat. This is apparent in #gamergate tweets. Using SAS Text Analytics, we will show how language transitions from negative sentiment to threatening language in #gamergate tweets, building a model to predict probable threat in social media. We present efforts to predict the occurrence, specific timeframe, and location of crowd actions before they occur based on public data collected from over 300,000 open content web sources in 7 languages, from all over the world, ranging from mainstream news to government publications to blogs and social media. 3 - Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment Jing Peng, The Wharton School, University of Pennsylvania, 3730 Walnut Street Suite 500, Philadelphia, PA, 19104, United States of America, jingpeng@wharton.upenn.edu, Christophe Van den Bulte ■ TC06 06-Room 306, Marriott Dynamics and Information in Commodity Markets Sponsor: Financial Services Sponsored Session We investigate the participation and effectiveness of paid endorsers in viral-forhire social advertising. Specifically, we investigate (i) how financial incentives affect potential endorsers’ participation and effectiveness in generating online engagements (likes, comments, and retweets), and (ii) which network characteristics and prior engagement characteristics are associated with participation and effectiveness. We conduct a large scale field experiment with an invitation design in which we manipulate both financial incentives and the soft eligibility requirement to participate in the campaign. The latter provides a strong and valid instrument to separate participation from outcomes effects. Since likes, comments, and retweets are count variables, and since potential endorsers can self-select to participate in multiple campaigns we ran, we use a Poisson lognormal model with sample selection and correlated random effects to analyze variations in participation and effectiveness. There are three main findings. (1) Financial incentive did not affect either participation or effectiveness. (2) Potential endorsers more likely to participate are often less effective. (3) Which characteristics are associated with effectiveness depends on whether success is measured in likes, comments, or retweets. Our findings provide new insights on how marketers can improve social advertising campaigns by better targeting and incenting potential endorsers. Chair: Richard Sowers, Professor, University of Illinois at UrbanaChampaign, Urbana, IL, 61801, United States of America, r-sowers@illinois.edu 1 - Model Uncertainty in Commodity Markets Sebastian Jaimungal, University of Toronto, Department of Statistical Sciences, Toronto, Canada, sebastian.jaimungal@utoronto.ca, ¡lvaro Cartea, Zhen Qin This paper studies the effect that model ambiguity in commodities have on the value of derivative contracts. The base model consists of three drivers: a meanreverting diffusion, a mean-reverting jump, and a stochastic volatility component. We allow the agent to consider a wide class of alternate models, and penalize the differing components of the model individually. We demonstrate how agents alter their behavior in the presence of ambiguity and how derivatives and spreads are affected by it. 2 - Index Tracking with Futures Brian Ward, Columbia University, New York, NY, bmw2150@columbia.edu, Tim Leung 4 - A Visual Monitoring Technique Based on Importance Score and Twitter Feeds Zhenhuan Sui, Graduate Research Assistant, The Ohio State University, 2501 Gardenia Drive, Columbus, Oh, 43235, United States of America, sui.19@osu.edu, David Milam, Theodore Allen Exchange Traded Funds (ETF) market continues to grow. Many ETFs are designed to track an index, and their leveraged benchmarks (2x, 3x, etc.) Since many of these indices are not directly traded, we consider tracking them using futures of various maturities. We do so both statically and dynamically, and backtest our strategies with empirical data. We propose a visual monitoring technique based on topic models, a point system, and Twitter feeds for monitoring. The method generates a chart showing the important and trending topics that are discussed over a given time period which is illustrate the methodology using cyber-security cases. 3 - Investment in Commodities ETFs and Management of Contango Andrew Papanicolaou, NYU Polytechnic, 6 Metrotech Center, Brooklyn, Ny, 11201, United States of America, apapanic.brown@gmail.com ■ TC05 The last two decades have seen growing investment in commodities markets. Commodities ETFs are popular but not a passive investment, as they will post losses in contango markets. The focus of this talk will be storable commodities, where uncertainty in the convenience yield reduces the Sharpe ratios. Losses are seen as an information premium, which is quantified through a Merton-type control problem. 05-Room 305, Marriott Social Media Impact Cluster: Social Media Analytics Invited Session Chair: Les Servi, The MITRE Corporation, 202 Burlington Road, Bedford, MA, United States of America, lservi@mitre.org 1 - Big Data Means Big PR: A Review of News Coverage of Big Data in the Popular Press Amir Gandomi, Assistant Professor, Ryerson University, 350 Victoria Street, Toronto, ON, M5B 2K3, Canada, agandomi@ryerson.ca, Murtaza Haider 319 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 320 TC07 INFORMS Philadelphia – 2015 4 - Speculative Oil Anna Kruglova, Research Affiliate, MIT Center for Finance and Policy, 30 Memorial Drive, Cambridge, MA, 02142, United States of America, Kruglova@mit.edu, Andrei Kirilenko 2 - Free Riding in Team Projects: The Role of the Leadership Style Morvarid Rahmani, Assistant Professor, Georgia Tech, morvarid.rahmani@scheller.gatech.edu, Uday Karmarkar, Guillaume Roels The long-standing framework predicated on a premise that producers are the main drivers of energy prices, the so-called “hedging pressure” theory, has been shown to be less consistent with the empirical regularities present in the oil prices. We hypothesize that with the influx of financial investors, the last needed barrel is traded not between a hedger and a speculator, but between two speculators: a commodity trader and/or a bank. We use granular information on shipments of seaborne crude oil into the US during 2008-2012 to examine the industry structure and determine who holds the crude oil that supports the determination of prices in financial markets. In order to remain innovative in today’s global market, firms are increasingly organizing work around teams. In this paper, we investigate the role of the leadership style (autocratic or democratic) on free-riding in teams and characterize which leadership style is the most efficient depending on the project characteristics. 3 - Different Approaches to Crowdfunding: Kickstarter vs. Indiegogo Simone Marinesi, Wharton, 562 Jon M. Huntsman Hall, 3730 Walnut St, Philadelphia, PA, 19104, United States of America, marinesi@wharton.upenn.edu, Karan Girotra We compare the different modes of interaction between backers and creators offered in the two most famous crowdfunding platforms, and provide prescriptions on their implementation, taking the view of project creators. ■ TC07 07-Room 307, Marriott 4 - Are Good Idea Generators also Good at Evaluating Ideas Otso Massala, INSEAD, 1 Ayer Rajah Avenue, Singapore, Singapore, Otso.MASSALA@insead.edu Systemic Risk: Methods and Models Cluster: Risk Management Invited Session Using data collected from a series of innovation tournaments we relate different business opportunity generation skills with evaluation skills. We find that prolific generators are worse evaluators while generators that produce high quality ideas tend to also be good at evaluating. We provide implications for design of innovation tournaments and innovative organizations. Chair: David Brown, Duke University Fuqua School of Business, 1 Towerview Rd, Durham, NC, United States of America, dbbrown@duke.edu 1 - Time-varying Systemic Risk: Evidence from a Dynamic Copula Model of CDS Spreads Dong Hwan Oh, Economist, Federal Reserve Board, 20th Street and Constitution Avenue N.W., Washington, DC, 20551, United States of America, donghwan.oh@frb.gov, Andrew Patton ■ TC09 09-Room 309, Marriott Crowd Innovation This paper proposes a new class of copula-based dynamic models for highdimensional conditional distributions, facilitating the estimation of a wide variety of measures of systemic risk. We use the proposed new models to study a collection of daily credit default swap spreads on 100 U.S. firms. We find that while the probability of distress for individual firms has reduced since the financial crisis of 2008-09, the joint probability of distress is substantially higher now than in the pre-crisis. Sponsor: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Mohamed Mostagir, Assistant Professor, University of Michigan Ross School of Business, 701 Tappan Ave, R5316, Ann Arbor, MI, 48109, United States of America, mosta@umich.edu 1 - Time-Based Crowdsourcing Contests Ersin Korpeoglu, Carnegie Mellon University, 5000 Forbes Avenue, Pittsbugh, PA, United States of America, ekorpeog@andrew.cmu.edu, Laurence Ales, Soo-Haeng Cho 2 - An Optimization View of Financial Systemic Risk Modeling Nan Chen, Prof, Chinese University of Hong Kong, 709A William Mong Engineering Building, Hong Kong, Hong Kong - PRC, nchen@se.cuhk.edu.hk, Xin Liu, David D. Yao We develop an optimization-based formulation on financial systemic risk. A partition algorithm is constructed to solve the problem. The sensitivity analysis helps us identify two multipliers to characterize the amplification effects caused by liability networks and market liquidity. The effects of policy intervention are also discussed in the paper. We study a crowdsourcing contest wherein a seeker solicits a population of agents to solve a problem. Each agent’s stochastic solution time depends on her effort and expertise. We show that it is optimal for the seeker to screen and compensate only the highest-expertise agents when their solution times are less uncertain, but a larger group of agents when they are highly uncertain. An agent’s optimal compensation is based on her solution time and whether the seeker can observe agents’ efforts. 3 - Optimal Capital Requirements in Interbank Networks with Fire Sales Externality Jongsoo Hong, Duke University, 1 Towerview Rd, Durham, NC, 27707, United States of America, jongsoo.hong@duke.edu, David Brown 2 - Payoffs in Contests Kevin Boudreau,Harvard University and London Business School, Harvard Business School, Cambridge MA, United States of America, kboudreau@hbs.edu, Karim Lakhani, Nichale Menietti We consider an interbank network with fire sales externality and study the problem of optimally trading off between capital reserves and systemic risk. We find that the optimal capital requirements is a solution to a stochastic linear programming without fire sales externality and a stochastic mixed integer programming with fire sales externality. We offer an iterative algorithm that converges to the optimal. We demonstrate the methods on an example using data from a central bank. Many tournament outcomes possess signaling value. In this article, the results of a field experiment on signaling incentives are presented. Using a structural model, we obtain estimates of the value of nominal prizes, as well as extra value associated with the contest. Signaling and cash values exhibit large interaction effects. In all conditions, the perceived value of the prizes differs from the nominal value. Competitors tend to undervalue small prizes and overvalue large prizes. ■ TC08 3 - Achieving Efficiency in Dynamic Contribution Games George Georgiadis, Assistant Professor, Northwestern University, 2001 Sheridan Rd, Evanston, IL, 60208, United States of America, g-georgiadis@kellogg.northwestern.edu, Jaksa Cvitanic 08-Room 308, Marriott Different Facets of Innovation: Product, Technology and Business Models We analyze a dynamic contribution game, in which a group of agents exert costly effort over time to make progress on a project that generates a lump-sum payoff once the cumulative effort reaches a pre-specified threshold. We characterize a budget balanced mechanism which overcomes the free-rider problem, and at every moment, induces each agent to exert the first-best effort level in a Markov Perfect Equilibrium. Applications include early-stage entrepreneurial ventures and joint R&D ventures. Cluster: Business Model Innovation Invited Session Chair: Serguei Netessine, Professor, INSEAD, 1 Ayer Rajah Avenue, Singapore, 138676, Singapore, Serguei.Netessine@insead.edu 1 - Identifying and Analyzing Styles in Design Patents Tian Chan, INSEAD, TianHeong.CHAN@insead.edu, Jurgen Mihm, Manuel Sosa We introduce an approach to identify styles (categories of product designs similar in form) among 400,000 US design patents. We combine state-of-the-art clustering techniques with experimental validation to create, for the first time, a dataset of styles. Building on this platform, we find that i) the level of turbulence (unpredictability of changes) in styles follows a U-shaped pattern to the level of turbulence in functionality, and ii) styles turbulence is increasing over time. 320 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 321 INFORMS Philadelphia – 2015 TC12 ■ TC11 4 - Creativity under Fire: The Effects of Competition on Creative Production Daniel P. Gross, Post-doctoral Fellow, NBER/Harvard Business School, Soldiers Field Road, Boston, MA, 02163, United States of America, dgross@hbs.edu 11-Franklin 1, Marriott Advances in Discrete Optimization Sponsor: Optimization/Integer and Discrete Optimization Sponsored Session This paper studies the incentive effects of competition on individuals’ creative production. Using a sample of commercial logo design competitions, and a novel, content-based measure of originality, I find that competition has an inverted-U effect on creativity. The results reconcile conflicting evidence from an extensive literature on the effects of competition on innovation, with implications for R&D policy, competition policy, and organizations in creative or research industries. Chair: Gustavo Angulo, Assistant Professor, Pontificia Universidad Catolica de Chile, Vicuña Mackenna 4860, Macul, Santiago, 7820436, Chile, gangulo@ing.puc.cl 1 - Optimization over Structured Subsets of Positive Semidefinite Matrices via Column Generation Sanjeeb Dash, IBM Research, Yorktown Heights, NY, United States of America, sanjeebd@us.ibm.com, Amir Ali Ahmadi, Georgina Hall ■ TC10 10-Room 310, Marriott e-Media and Health Care Practices We describe LP and SOCP algorithms that optimize over some structured subsets of the cone of positive semidefinite matrices (PSD cone) in an iterative fashion via column generation, starting with an initial linear approximation of the PSD cone given by Ahmadi and Majumdar (2014). We apply our techniques to sum-ofsquares programming for nonconvex polynomial optimization problems, and to a copositive programming relaxation of the stable set problem. Sponsor: E-Business Sponsored Session Chair: Harpreet Singh, University of Texas at Dallas, 800 West Campbell Road, Richardson, United States of America, Harpreet@utdallas.edu 1 - Does the Adoption of EMR Systems Inflate Medicare Reimbursements? Kartik Ganju, Temple University, Fox School of Business, Philadelphia, PA, United States of America, tuc67632@temple.edu, Hilal Atasoy, Paul Pavlou 2 - Cutting Planes from Extended LP Formulations Merve Bodur, UW-Madison, 1513 University Avenue, Madison, WI, 53706, United States of America, mbodur@wisc.edu, Sanjeeb Dash, Oktay Gunluk For mixed-integer sets, we study extended formulations of their LP relaxations. We show that applying split cuts to such extended formulations can be more effective than applying split cuts to the original formulation. For any 0-1 mixedinteger set with n integer and k continuous variables, we construct an extended formulation with 2n+k-1 variables whose split closure is integral. We extend this to general mixed-integer sets and construct the best extended formulation with respect to split cuts. We study if the adoption of the CPOE system is associated with an increase in the complexity of the case mix that hospitals report (upcoding). We use the staggered roll-out of the Recovery Audit Program as a natural experiment to assess the impact of the adoption of the CPOE systems on the case mix that a hospital reports. We find that the adoption of CPOE systems is associated with an increase in the reported case mix of hospitals but the Audit program has had an effect on reducing this. 3 - Robust (MONOTONE) Submodular Function Maxmization Rajan Udwani, ORC, MIT, 70 Pacific Street, 324C, Cambridge, MA, 02139, United States of America, rudwani@mit.edu, James Orlin, Andreas Schulz 2 - Profit Complementarities in Adopting Electronic Medical Records by U.S. Hospitals Jianjing Lin, University of Arizona, 1130 E Helen St, Tucson, AZ, 85719, United States of America, jianjingl@email.arizona.edu Consider two common instances of monotone submodular function maximization with cardinality constraint, feature selection (machine learning) and sensor placement. In both, it is often the case that out of the chosen set of features (sensors), some may be corrupt (may fail). Thus, we would like our chosen set to be robust to removal of some elements. We consider a previously known formulation of this problem and give the first constant factor approximation algorithms. This paper tries to examine by how much hospitals’ profit can be increased if they choose the locally market-leading vendor. Using a nationwide sample of U.S. hospitals from 2006 to 2010, I construct a dynamic oligopoly model and recover the model primitives with a classic approach in Economics. I find hospitals gain significant benefits from choosing the local leader and if hospitals were incentivized to choose such a technology, it would help improve the market coordination substantially. 4 - On a Semicontinuous Relaxation of Fixed-charge Network Flow Problems Gustavo Angulo, Assistant Professor, Pontificia Universidad Católica de Chile, Vicuña Mackenna 4860, Macul, Santiago, 7820436, Chile, gangulo@ing.puc.cl 3 - Get in Shape with Online Friends: Obesity and Social Networks Behnaz Bojd, University of Washington, Seattle WA, United States of America, behnaz@uw.edu, Yong Tan, Lu Yan Obesity is one of the most prevalent health problems in the world. Individuals suffering from this condition may use online social networks to get medical information or emotional support. In this study, we examine the effects of online social networking on individual weight-loss behavior, using a unique data set from a platform where people can track their weight, seek food and fitness information, share experiences, find buddies, and participate in different challenges. Usual formulations of fixed-charge network flow problems make use of binary variables to indicate whether an arc is open or not, and to impose lower and upper bounds on the flow whenever an arc is used. We propose a relaxation where both binary and flow variables are treated as unbounded semicontinuous variables. We derive a complete linear description of the convex hull of this relaxation and show the tractability of the associated separation problem. 4 - Digital Word-of-mouth and Consumer Demand for Credence Services: Evidence from a Natural Experiment Aishwarya Deep Shukla, PhD Student, University of Maryland, College Park, 3330C R H Smith School of Business, College Park, 20742, United States of America, adshukla@rhsmith.umd.edu, Ritu Agarwal, Gordon Gao ■ TC12 12-Franklin 2, Marriott Optimization Integer Programming I Contributed Session This paper examines the impact of online word-of-mouth on consumer demand for credence services. We utilize a natural experiment setting from one of the largest physician appointment booking platforms in India, when the website made the doctor “recommendations” visible to users. In addition, we explore the long term effect of this visibility of recommendations in the context of matching the severity of the patient to the skill of the doctor. Chair: John Chinneck, Professor, Carleton University, Systems and Computer Engineering, 1125 Colonel By Drive, Ottawa, ON, K1S5B6, Canada, chinneck@sce.carleton.ca 1 - School Districting Problem (SDP) Framed as a Spatial Optimization Model/mixed Integer Program Shawn Helm, Senior Manager, Portland Public Schools, 501 North Dixon Street, Portland, OR, 97227-1807, United States of America, shelm@pps.net, Will Kearney, Sahan Dissanayake SDPs assign neighborhoods to schools given physical, demographic, and policy constraints. We control capacity; compactness; contiguity; amount of demographic change. Users specify class size; grade band; neighborhood capture assumptions; room uses; which current assignments are retained. The integrated framework uses real GIS data from Portland Public Schools and available solvers to identify best school-neighborhood assignments; solves model to display results and inform boundary decisions. 321 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 322 TC13 INFORMS Philadelphia – 2015 2 - Facility Location Problem with Appointment Scheduling in Healthcare Mengnan Chen, University of Central Florida, Department of IEMS, Orlando, FL, 32816, United States of America, cmn891127@knights.ucf.edu, Qipeng Zheng 3 - Large Submatrix Detection in Gaussian Random Matrices Quan Li, Massachusetts Institute of Technology, 550 Memorial Drive Apt. 12B4, Cambridge, MA, 02139, United States of America, quanli@mit.edu, David Gamarnik Iterative Search Algorithm is widely used to find large average submatrices of a real-valued matrix in the exploratory analysis. It alternately updates rows and columns until no further improvement is obtained. We present first theoretical analysis of its performance in Gaussian random matrices. We show that the algorithm terminates within finite iterations w.h.p.. This result implies that it converges to a local maximum submatrix w.h.p., leading to a constant factor gap from the global maximum. Facility location problem with appointment scheduling in healthcare is used to schedule elective surgeries for physician, as well as to provide multiple choices for patients. Facility location problem aims to improve the match between healthcare resources (physician, clinic location) and patient needs (preferences and types of diseases). By solving this problem, we can meet the minimum of loss for the hospital (the total travel time) and satisfied the each patient preference as much as possible. 4 - Locality in Optimization Patrick Rbeschini, Yale University, New Haven, CT, United States of America, Patrick.rebeschini@yale.edu, Sekhar Tatikonda 3 - Exploiting Variability with Machine Learning Based Restart Strategies for MIP Solvers Lars Beckmann, University of Paderborn, Warburger Strafle 100, Paderborn, De, 33100, Germany, lars.beckmann@gmail.com How does the solution of a constrained network optimization problem behave under perturbations of the constraints with respect to the topology of the network? Typically, sensitivity results concern the objective function evaluated at the optimal point, not the optimal point itself. We develop a general theory for the local sensitivity of optimal points on networks. In the context of the network flow problem, this theory yields that local perturbations on the constraints have an impact on the components of the optimal point that decreases exponentially with the graph-theoretical distance. These results suggest a notion of decay of correlation for (non-random) optimization procedures. This notion can be used to develop local algorithms that can substantially reduce the computational complexity of canonical optimization procedures. Performance variability, a.k.a. the heavy-tail phenomenon, can greatly affect the solution time of combinatorial problems, especially mixed-integer programming (MIP) models. We present a machine learning based restart strategy that exploits variability for quickly solving MIP problems. We show that this approach is effective on a large dataset of MIP models. Our approach can be integrated in any MIP solver and can potentially be generalized for solving other combinatorial problems as well. 4 - Faster Infeasibility Analysis for Mixed Integer Linear Programming John Chinneck, Professor, Carleton University, Systems and Computer Engineering, 1125 Colonel By Drive, Ottawa, ON, K1S5B6, Canada, chinneck@sce.carleton.ca, Andrew Scherr ■ TC14 Finding an Irreducible Infeasible Subset of Constraints in an infeasible mixed integer linear program is extremely time consuming due to the need to solve many different MILPs. We present a number of new algorithms that greatly speed the process of analyzing infeasibility by reducing the number and size of MILP subproblems solved. 14-Franklin 4, Marriott Stochastic Financial Optimization Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session 5 - Algorithms for Determining Internal Credit Ratings Srinivas Bollapragada, Chief Engineer, General Electric, 1 Research Circle, Niskayuna, NY, 12309, United States of America, bollapragada@ge.com, Xing Wang Chair: Miguel Lejeune, Associate Professor, The George Washington University, 2201 G Street, NW, Funger Hall, Suite 415, Washington, DC, 20052, United States of America, mlejeune@gwu.edu 1 - Scenario Decomposition for a Class of Risk-averse Stochastic Programs Pavlo Krokhmal, University of Iowa, 2136 Seamans Center, Iowa City, IA, United States of America, krokhmal@engineering.uiowa.edu Financial Institutions assign credit ratings to customers for managing risks. Underwriters use these ratings to determine risk-based pricing. We developed an efficient algorithm to assign credit ratings to customers. Our algorithm partitions the probability of defaults associated with customers into a specified number of risk classes to achieve a target mean probability of default for each class. GE Capital Services uses our algorithm for its risk management needs. We consider nonlinear convex stochastic optimization problems where objective or constraints involve downside coherent or convex risk measures of special form. A scenario decomposition algorithm that exploits the constraint structure induced by the corresponding risk measures is proposed. Numerical experiments on portfolio optimization problems illustrate the computational effectiveness of the developed procedure. ■ TC13 13-Franklin 3, Marriott Stochastic Combinatorial Optimization 2 - Risk-budgeting Multi-portfolio Optimization with Portfolio and Marginal Risk Constraints Ran Ji, PhD Candidate, The George Washington University, 2201 G St, NW, Funger 415H, Washington, DC, 20052, United States of America, jiran@gwmail.gwu.edu, Miguel Lejeune Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session Chair: Sean Skwerer, Yale, 300 George Street, Suite 523, New Haven, CT, United States of America, sean.skwerer@yale.edu 1 - Finite Horizon Markov Decision Problems and a Central Limit Theorem for Total Reward Alessandro Arlotto, Duke University, Durham, NC, United States of America, aa249@duke.edu, J. Michael Steele We propose several stochastic risk budgeting multi-portfolio optimization models with portfolio and marginal risk constraints. The models permit the simultaneous optimization of multiple sub-portfolios with a downside risk measure assigned to each asset and sub-portfolio. Each model includes a joint chance constraint with random technology matrix. We expand a combinatorial modeling framework to represent the feasible set of the chance constraint as a set of mixed-integer linear inequalities. We prove a CLT for a class of additive processes that arise naturally in the theory of finite horizon Markov decision problems (MDPs). The theorem generalizes a result of Dobrushin for temporally non-homogeneous Markov chains. The innovation is that here the summands are permitted to depend on the current state and a bounded number of future states of the chain. We show through examples that this flexibility gives a direct path to asymptotic normality of the total reward of finite horizon MDPs. 3 - Factor-based Robust Indexing Roy Kwon, Associate Professor, University of Toronto, 5 King’s College Road, Toronto, Canada, rkwon@mie.utoronto.ca, Dexter Wu We present an approach for tracking a benchmark index using robust factor models. Robust versions of the Fama-French 3 and 5 factor models are developed to construct uncertainty sets for a robust conic integer program. Constraints limit risk, tracking error, and number of tickets. A Lagrangian-based strategy is developed and computational results in tracking the SP 100 and SP 500 show that robust indexing can offer enhanced indexation in turbulent market conditions. 2 - Simplifying Ensembles of Trees Sean Skwerer, Yale, 300 George Street, Suite 523, New Haven, CT, United States of America, sean.skwerer@yale.edu Recursive partition functions (RPFs) are used in a wide variety of statistical methods including classification and regression trees, regression splines, random forests and boosting. The focus of this research is to find a framework for aggregating an ensemble into a single tree or a small number of trees which have comparable predictive strength to the entire ensemble. I will discuss advances made in aggregating ensembles of recursive partition functions. 322 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 323 INFORMS Philadelphia – 2015 ■ TC15 TC17 incorporates uncertainty in demand and presents a real-time stochastic production plan and scheduling framework. SDVI will be used to obtain the equilibrium solution. 15-Franklin 5, Marriott 2 - A Mixed Cooperative Dual to the Nash Equilibrium Bill Corley, Professor, The University of Texas at Arlington, P.O. Box 19017, Arlington, TX, 76019, United States of America, corley@uta.edu Optimization Models in Radiotherapy Treatment Planning Sponsor: Optimization in Healthcare Sponsored Session A mixed dual to the Nash equilibrium is defined for n-person games in strategic form. This dual extends the Berge equilibrium from pure to mixed strategies so that mutual cooperation is achieved for the expected payoffs. Conditions are established for the existence of a dual equilibrium. However, it is shown that for each n>2 there exists a game for which no dual equilibrium exists. This fact may be interpreted as there are mathematical as well as sociological obstacles to mutual cooperation. Chair: Victor Wu, PhD Student, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, vwwu@umich.edu 1 - Tractable Approaches to Multiple-needle Radiofrequency Ablation Shefali Kulkarni-thaker, Graduate Student, University of Toronto, 5 Kings College Road, Medical Operations Research Lab (RS304), Toronto, ON, (416) 978, Canada, shefali@mie.utoronto.ca, Dionne Aleman, Aaron Fenster 3 - Nash’s Continuous Transformation and a Smooth Homotopy Method for Computing Nash Equilibrium Yabin Sun, PhD, City University of Hong Kong, R5218, Academic Building 2, Tat Chee Avenue, Kowloon, Hong Kong, Hong Kong PRC, yabinsun-c@my.cityu.edu.hk, Chuangyin Dang, Yin Chen In radiofrequency ablation (RFA), needles are used to apply extreme heat to tumors, eradicating cancerous cells. To optimize multiple-needle RFA treatments, we first obtain needle trajectories and positions using minimum volume covering sphere and ellipse formulations. Then, we optimize the heat delivery duration for each needle using tractable approximations to several thermal damage models. We discuss resulting clinical treatment quality for four 3D patient models. A different procedure often results in the different selection of Nash equilibrium. To prove the existence of Nash equilibrium, Nash defined a continuous transformation. This paper applies Nash’s continuous transformation to develop a smooth homotopy method by introducing just one extra variable. Starting from any given totally mixed strategy profile, the method numerically follows a smooth path that ends at a Nash equilibrium. Extensive numerical results show that the method is very efficient. 2 - Robotic Path Finding Techniques in Stereotactic Radiosurgery Treatment Optimization Marlee Vandewouw, University of Toronto, 5 King’s College Road, Toronto, Canada, marleev@mie.utoronto.ca, Kimia Ghobadi, Dionne Aleman, David Jaffray 4 - When to Release Feedback in a Dynamic Tournament Ruoyu Wang, PhD Candidate, Fuqua School of Business, Duke University, 100 Fuqua Drive, Durham, NC, 27708, United States of America, rw120@duke.edu, Brendan Daley We investigate applying robotic path finding techniques to develop treatment plans for Gamma Knife Perfexion where the radiation is delivered continuously. We explore the use of simultaneous localization and mapping, combined with heuristic exploration techniques, to generate a path. A mixed integer model is then used to find the beam times for this selected path. We discuss the advantages and challenges of this method in comparison to the conventional forward and inverse step-and-shoot plans. We study dynamic tournaments in which time is modeled explicitly, as opposed to with the abstract notion of periods. By doing so, we characterize the effects of the ex-ante-designated timing of an interim progress report. Whether a policy of reporting increases total expected effort does not depend on the release time. We find that total expected effort is single-peaked/single-troughed in the report’s release time, with the peak/tough located at a time more than halfway through the tournament. 3 - Adaptive and Robust Radiation Therapy in the Presence of Drift Philip Allen Mar, Dept. of MIE, University of Toronto, 5 King’s College Road, Toronto, ON, M5S 3G8, Canada, philip.mar@mail.utoronto.ca, Timothy Chan 5 - Endgame Solving in Large Imperfect-information Games Sam Ganzfried, Carnegie Mellon University, Computer Science Department, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, sam.ganzfried@gmail.com, Tuomas Sandholm We present our computational study of an adaptive and robust optimization radiation therapy (ARRT) method. Previously, it was shown that this ARRT method provides asymptotically optimal treatment plans for convergent sequences of tumor motion distributions. In this work, we generate simulated sequences of tumor motion distributions that exhibit baseline, amplitude and breathing phase drift, and show the effectiveness of the ARRT method applied to these sequences. Sequential games of perfect information can be solved in linear time by a straightforward backward induction procedure; however, this procedure does not work in games with imperfect information since different endgames can contain nodes that belong to the same information set and cannot be treated independently. We present an efficient algorithm for performing endgame solving in large imperfect-information games and demonstrate its success experimentally in two-player no-limit Texas hold ‘em. 4 - Vmat Radiation Therapy: Modeling Treatment Delivery Time Versus Plan Quality David Craft, Massachusetts General Hospital, 30 Fruit St, Boston, MA, 02114, United States of America, dcraft@alum.mit.edu, Marleen Balvert ■ TC17 Volumetric modulated arc therapy is a radiation method where the gantry delivers dose continuously as it rotates around the patient. Metal leaves sweep across the field to modulate the intensity fields. In commercial software, leaf trajectories are solved by heuristics without any guarantee of an optimality gap. VMAT is a large scale non-convex optimization problem with many local minima. We offer a solution approach and explore the tradeoff between treatment quality and delivery time. 17-Franklin 7, Marriott Network Analysis I Sponsor: Optimization/Network Optimization Sponsored Session Chair: Alexander Veremyev, University of Florida, 1350 N Poquito Road, Shalimar, FL, United States of America, averemyev@ufl.edu 1 - Optimizing Network Recovery Time under Uncertainty Juan Borrero, University of Pittsburgh, 3700 O’Hara Street, Pittsburgh, PA, 15213, United States of America, jsb81@pitt.edu, Pavlo Krokhmal, Oleg Prokopyev ■ TC16 16-Franklin 6, Marriott Game Theory I We consider a network under attack, where its nodes can recover either on their own, by receiving support from neighboring nodes, or by receiving support from outside the network. A decision maker has to determine how to invest his budget on these options in order to minimize recovery time. We propose a novel hierarchical and stochastic model to address the issue, derive closed form equations for the optimal resource allocation, and study its behavior as the number of nodes grows to infinity. Contributed Session Chair: Sam Ganzfried, Carnegie Mellon University, Computer Science Department, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, sam.ganzfried@gmail.com 1 - A Stochastic Approach for Dynamic Urban Supply Chain Management Afrooz Ansaripour, Pennsylvania State University, 244 Leonhard building, State College, PA, United States of America, afrooz.ansaripour2000@gmail.com, Wenjing Song, Terry Friesz, Yiou Wang, Zhaohu Fan Lack of information sharing causes negative impacts such as traffic and pollution. City logistics aims to optimize urban freight systems. This paper is an extension of recent stochastic vehicle routing and scheduling frameworks. These frameworks do not necessarily account for real-time variability in traffic. This paper 323 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 324 TC19 INFORMS Philadelphia – 2015 2 - s-plex and s-defective Numbers of a Graph Vladimir Stozhkov, University of Florida, 2330 SW Williston Rd Apt. 2826, Gainesville, FL, 32608, United States of America, vstozhkov@ufl.edu, Eduardo Pasiliao, Vladimir Boginski problem. We use this property to design a heuristic procedure to improve the quality of the initial solution. 4 - Renewable Energy Prediction and Prescription in the Internet-of-things (IoT) Hans Schlenker, IBM, Hollerithstr 1, Munich, 81829, Germany, hans.schlenker@de.ibm.com, Yianni Gamvros The presentation is dedicated to two clique relaxation models: s-plex and sdefective clique. Theoretical properties of the specified objects are investigated. Analytical and computational bounds for the related optimization problems are provided. The extensions of the Motzkin-Straus formulation for s-plex and sdefective clique are derived. The outline of the general procedure for solving the corresponding maximization problems is given. The IoT connects all sorts of devices — from sensors to embedded devices to smartphones to laptops to servers. IBM connected 1600 solar fields to its Renewable Energy IoT. Sensor data is collected, combined in the cloud, and further analyzed by analytics services to generate accurate local energy production forecast. These predictions are then used by (prescriptive) mathematical optimization in a network distribution model to balance under-runs and over-production in all connected areas. 3 - Minimum Edge Blocker Dominating Set Problem Foad Mahdavi Pajouh, Assistant Professor, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, MA, 02125, United States of America, Foad.Mahdavi@umb.edu, Eduardo Pasiliao, Jose Walteros, Vladimir Boginski Dominating sets are widely used in social and communication networks analysis. Given a weighted graph and r>0, we consider the problem of removing a minimum number of edges so that the weight of any dominating set in the remaining graph is at least r. Complexity results, polyhedral results, a linear 0-1 programming formulation, and an exact algorithm for solving this problem will be presented. ■ TC20 4 - Minimum Risk Network Covering Location Problem Konstantin Pavlikov, University of Florida, 1350 N. Poquito Road, Shalimar, FL, 32579, United States of America, kpavlikov@ufl.edu, Alexander Veremyev, Vladimir Boginski, Eduardo Pasiliao Chair: Zhen Liu, Options Clearing Corp (OCC), One North Wacker Drive, Suite 500, Chicago, IL, 60606, United States of America, zhenliu@alum.northwestern.edu 1 - An Optimization Procedure for a Delta Neutral Constrained Theta with Maximum Gamma Portfolio Arik Sadeh, Dean, HIT Holon Institute of Technology, 52 Golomb St. 5810201, Holon, Israel, sadeh@hit.ac.il 20-Franklin 10, Marriott Financial Engineering and Optimization Contributed Session The network coverage problem under uncertainty is considered. In this problem, components of the covering set and links connecting them to remaining nodes of the network are subject to random failures. The emphasis is put on minimizing the risk of losing coverage in presence of such failures. We formalize the model and discuss its connection to the maximum expected covering location model. A large gamma portfolio is attractive for investors in order to get benefits from large increase or decrease in the value of the underlying asset. In large gamma portfolio the theta is negative. In this study, a delta neutral portfolio with maximum gamma and constrained theta, was developed. An optimization model was designed and solved for small time steps within a planning horizon. The model was run for many simulation scenarios as well as real world data, followed by statistical tests. ■ TC19 19-Franklin 9, Marriott 2 - Optimal Portfolio Liquidation and Dynamic Mean-variance Criterion Jiawen Gu, Postdoc, University of Copenhagen, Department of Mathematical Science, University of Copenhagen, Copenhagen, 2100, Denmark, kaman.jwgu@gmail.com, Mogens Steffensen Modeling and Optimization for Sustainable Cloud Computing Sponsor: Computing Society Sponsored Session We consider the portfolio liquidation problem under the dynamic mean-variance criterion and derive time-consistent solutions in three important models. We get explicit trading strategies in the basic model and when random pricing signals are incorporated. When consider stochastic liquidity and volatility, we construct an exact HJB equations under general assumptions for the parameters. Chair: Yunpeng Pan, South Dakota State University, Mathematics & Statistics, Box 2220, Brookings, SD, 57007, United States of America, yunpeng.pan@gmail.com 1 - Remote Sensing Data Mining for Extracting Data Center Site Characteristics Yunpeng Pan, South Dakota State University, Mathematics & Statistics, Box 2220, Brookings, SD, 57007, United States of America, yunpeng.pan@gmail.com, Adam Buskirk 3 - Genetic Programming Optimization for a Sentiment Feedback Strength Based Trading Strategy Steve Yang, Assistant Professor, Stevens Institute of Technology, 1 Castle Point on Hudson, Hoboken, NJ, 07030, United States of America, steve.yang@stevens.edu Data centers are powerhouses of cloud. Companies rush to build out their cloud infrastructure to meet fast growing demand. The environmental impact such as carbon footprint falls into the category of public good, and therefore, calls for appropriate public policy decisions, which in turn require good information. Our current work intends to achieve this by mining the Landsat remote sensing data to extract characteristics of data centers in operation and under construction at a global scale. Based on the evidence that tweets are faster than news in revealing new market information, whereas news is regarded broadly a more reliable source of information than tweets, we develop a trading strategy based on the sentiment feedback strength between the news and tweets using generic programming optimization method. Result shows that this strategy generates over 14.7% Sterling ratio compared with 10.4% and 13.6% from the technical indicatorbased and the buy-and-hold strategy respectively. 2 - A Dynamic Workflow Framework for Server Provisioning Wei Lin, Software Engineering Researcher, IBM, 8 Dongbeiwang Western Road, Haidian Dist, Beijing, China, linweilw@cn.ibm.com, Brian Peterson, Qinhua Wang, Zongying Zhang, Christopher Young, Sai Zeng 4 - Algorithmic Options Trading by Integer Programming Vadim Timkovski, Keiser University, Port St. Lucie, FL, United States of America, vtimkovski@keiseruniversity.edu Algorithmic options trading has only begun its evolution. This work presents an integer programming system that simulates the activities of an experienced option trader on the construction and adjustment of option portfolios. The system adopts algorithms based on a recent discovery of an algebraic classification of option trading strategies, without which this kind of automation would not be possible and which has not been considered before as attainable. Cloud service providers support server provisioning to large number of enterprise customers, who have different functional, security and compliance requirements. We propose a framework which composes dynamic workflow at runtime to cater individualized provisioning procedures. In this framework, an onboarding module configures process steps and dependencies for each customer, and a composition module dynamically composes execution workflow based on dependency validation and sequence calculating. 5 - Linear Programming Approach to American Option Pricing Zhen Liu, Options Clearing Corp (OCC), One North Wacker Drive, Suite 500, Chicago, IL, 60606, United States of America, zhenliu@alum.northwestern.edu 3 - Minimizing Costs in Distributed Cloud Resource Provisioning Julio Goez, Postdoctoral Fellow, Ecole Polytechnique Montreal and GERAD, 2900 Boulevard Edouard-Montpetit, Montréal, QC, H3T 1J4, Canada, jgoez1@gmail.com, Juan F. Pérez We solve the variational inequality (VI) from American option pricing problem by linear programming (LP) approach. We approximate its solution by a combination of Chebyshev basis functions. The objective is to minimize the absolute error of the solution and the max operator in VI is converted into linear constraints of LP. We discuss its convergence, and compare our results with Longstaff-Schwartz least-square approach and numerical partial differential equation (PDE) approach. We consider the problem of minimizing the cost of provisioning resources at different cloud locations, constrained to satisfying a required service-level objective. We present a mixed integer non-linear optimization model for this problem and show an equivalent mixed integer second order cone formulation. We also show that a simple round-up provides an initial feasible solution for the 324 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 325 INFORMS Philadelphia – 2015 ■ TC21 TC23 substantial empirical evidence for slowdown, particularly when a patient’s delay exceeds a certain threshold. For such threshold slowdown situations, we design and analyze a many-server system that leads to a two-dimensional Markov process. Analysis of this system leads to insights into the potentially detrimental effects of slowdown. 21-Franklin 11, Marriott Innovations in Healthcare Operations Sponsor: Health Applications Sponsored Session 3 - Maximizing throughput in Non-collaborative Networks of Queues Tugce Isik, Georgia Institute of Technology, 755 Ferst Drive NW, Atlanta, GA, 30332-0205, United States of America, tugceisik@gatech.edu, Hayriye Ayhan, Sigrun Andradottir Chair: Mili Mehrotra, University of Minnesota, 321 19th ave south, minneapolis, United States of America, milim@umn.edu 1 - Incentizing Less-Than-Fully-Qualified Providers for Early Diagnosis of Tuberculosis in India Sarang Deo, Assistant Professor, Indian School of Business Hyderabad, ISB Hyderabad, Gachibowli, Hyderabad, TS, 500032, India, sarang_deo@isb.edu, Milind Sohoni, Neha Jha We study queueing networks with flexible non-collaborative servers. We introduce a processor sharing (PS) scheme that yields maximal throughput when buffers are infinite. For systems where the servers cannot work together at a station, we develop non-collaborative round-robin policies that approximate PS as the rotation of the servers becomes more frequent. We evaluate the performance of these policies in queueing networks with tandem, merge, and split topologies for different buffer sizes. A major driver of TB epidemic in India is delay in diagnosis by less-than-fullyqualified providers (LTFQs), who are typically the first point of contact for patients. This work is motivated by pilots funded by international donors to provide monetary incentives to LTFQs to induce earlier diagnosis. We develop a game-theoretic model to design an incentive contract that should be offered to LTFQs and calibrate it using realistic parameter estimates obtained from primary and secondary data. 4 - Optimal Assignment of Authentication Servers to Different Customer Classes Daniel Silva, Georgia Tech, 755 Ferst Drive, Atlanta, GA, United States of America, dfsi3@gatech.edu, Hayriye Ayhan, Bo Zhang Consider a system where user requests for authentication arrive from several classes of customers, following independent Poisson processes. Each arrival has a class-dependent probability of being an impostor. The system has several authentication methods; each one has a known service time distribution, and a Type I and II error probability. A controller assigns a method to each user request. We model the system as a queueing network and find the structure of a costoptimal routing policy. 2 - Optimizing Spatiotemporal Antiviral Release Schedules in a Pandemic Influenza Bismark Singh, Assistant Professor, University of Texas at Austin, Austin, TX, United States of America, ned@austin.utexas.edu, Nedialko Dimitrov To help the state of Texas plan influenza pandemic interventions, we build a stochastic MIP to compute time-based antiviral releases. We derive scenarios for the stochastic program from an epidemic simulator that accounts for the large amount of uncertainty in disease progression. We study the hardness of this problem, and present models and methods to solve it, even though a direct-solve is intractable because of the large number of scenarios. ■ TC23 23-Franklin 13, Marriott Stochastic Modeling and Control of Production Systems 3 - Online Scheduling of Operating Rooms Chaitanya Bandi, Kellogg School of Management, Northwestern University, Evanston, IL, United States of America, c-bandi@kellogg.northwestern.edu, Diwakar Gupta Cluster: Stochastic Models: Theory and Applications Invited Session We consider the online operating room scheduling problem where we do not know the sequence of requests and associated surgery lengths beforehand. Given the uncertainty and the objective of feasible schedules, we model the uncertainty using a Robust Optimization (RO) approach, and utilize a RO framework to develop an interval-classification scheduling algorithm optimized under the RO framework. We obtain provable lower bounds on the performance and show promising results based on real data. Chair: Sanket Bhat, McGill University, 1001 Sherbrooke Street West, Room 520, Montreal, QC, H3A 1G5, Canada, sanket.bhat@mcgill.ca 1 - Using an Artificial Neural Network Model and Approximate Dynamic Programming for Stochastic Control Han Wu, Student, University of Louisville, 2301 S 3rd St, Louisville, KY, 40218, United States of America, han.wu@louisville.edu, Gerald Evans, Kihwan Bae 4 - Is Technology Eating Nurses? – Staffing Decisions in Nursing Homes Feng Lu, Assistant Professor, Purdue University, 403 W State St, West Lafayette, IN, 47907, United States of America, lu428@purdue.edu, Huaxia Rui, Abraham Seidmann Development of efficient control policies for dynamic production systems is difficult. The uncertain demands and large set up times on machines can cause significant problems. Consider an assembly line for dishwashers which require multiple types of wire racks that must be fabricated and coated at different machines. An Artificial Neural Network model is embedded within an approximate dynamic programming algorithm to search for a better production and inventory control policy. We study the effect of IT-enabled automation on staffing decisions in healthcare facilities using a unique nursing home IT data from 2006 to 2012. We also develop a strategic staffing model that incorporates technology adoption. 2 - Resource Allocation Policies to Provide Differentiated Service Levels to Customers Ananth Krishnamurthy, Associate Professor, University of Wisconsin-Madison, 1513 University Avenue,, ME 3258, Madison, WI, 53706, United States of America, akrishn2@wisc.edu, Sanket Bhat ■ TC22 22-Franklin 12, Marriott Analysis and Control of Queues We analyze resource allocation decisions for component manufacturers who supply components to several original equipment manufacturers (OEMs). OEMs differ in their demand variability and service level expectations. We derive policies that provide differentiated service to OEMs depending on their demand variability. Under the dynamic programming framework, we investigate the value of these policies to component manufacturers. Sponsor: Applied Probability Sponsored Session Chair: Hayriye Ayhan, Georgia Tech, Atlanta, GA, United States of America, hayriye.ayhan@isye.gatech.edu 1 - Control of Multiserver Energy-aware Queueing Systems Vincent Maccio, McMaster University, 1280 Main Street West, Hamilton, Canada, macciov@mcmaster.ca, Douglas Down 3 - A Newsvendor Problem with Price-sensitive and Uncertain Supply Z. Melis Teksan, University of Florida, ISE Dept. 303 Weil Hall, P.O. Box 116595, Gainesville, FL, 32611, United States of America, zmteksan@gmail.com, Meltem Tutar, Joseph Geunes We study the problem of controlling a multiple server system, where servers may be turned on or off. The cost function of interest is a combination of holding costs and energy costs (and potentially switching costs). We provide several structural results on the optimal policy - these structural results are enough to allow for the derivation of the optimal policy for a wide range of systems. Finally, we discuss how these policies compare with those extant in the literature. We study a newsvendor problem in which the supply quantity depends on the price offered by the newsvendor to suppliers. We analyze the optimal ordering policy, which depends on the economics of overage and underage costs, as well as the relationship between price and supply quantity. We characterize the optimal supply-pricing policies for cases in which suppliers are also unreliable, i.e., supply capacity is both price-dependent and random. 2 - The Snowball Effect of Customer Slowdown in Critical Many-server Systems Jori Selen, PhD Candidate, Eindhoven University of Technology, De Zaale, Eindhoven, Netherlands, j.selen@tue.nl, Johan Van Leeuwaarden, Vidyadhar Kulkarni, Ivo Adan Customer slowdown describes the phenomenon that a customer’s service requirement increases with experienced delay. In healthcare settings, there is 325 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 326 TC24 INFORMS Philadelphia – 2015 4 - Optimal Control of an Inventory System with Stochastic and Independent Leadtimes Mohsen Elhafsi, Professor, University of California, School of Business Administration, 900 University Avenue, Riverside, CA, 92521, United States of America, mohsen.elhafsi@ucr.edu, Saif Benjaafar, Rui Chen social media can be used to identify adverse drug events with supervised learning approaches. However, they require expert annotation and are not scalable for large datasets. In this study, we develop a framework for pharmacovigilance in social media using distant supervision. Our framework achieves competent performance without annotation. 2 - The Effect of Rating System Design on Negativity Bias Ying Liu, Arizona State University, 1201 S McClintock Dr, Apt 221, Tempe, AZ, 85281, United States of America, yingliu_is@asu.edu, Pei-yu Chen, Kevin Hong We study a continuous review inventory system with stochastic independent leadtimes. Because orders may not be delivered in the same sequence in which they have been placed, characterizing the optimal policy is difficult and much of the available literature assumes a fixed base-stock policy which we show is suboptimal and can perform poorly. Instead, the optimal policy is state-dependent and specified in terms of an inventory-dependent threshold function characterized by at most m parameters. Does rating system design affect consumers’ negativity bias in reporting product ratings? We examine the effect with both observational and experimental study. Results suggest that consumers tend to reflect their experiences in the least satisfied dimension in single-dimensional rating systems, whereas the overall ratings in multi-dimensional systems tend to reflect consumers’ average experience. The study suggests that multidimensional rating systems could mitigate consumers’ negativity bias. ■ TC24 3 - Predict Campaign Quality: An Empirical Analysis of the Value of Video in Crowdfunding Markets Qiang Gao, University of Arizona, 3700 N 1st Ave. #1020, Tucson, AZ, 85719, United States of America, qiangg@email.arizona.edu, Mingfeng Lin 24-Room 401, Marriott Search Across Disciplines: Artificial Intelligence and Operations Research Sponsor: Artificial Intelligence Sponsored Session Videos are prevalent in crowdfunding campaigns where there is usually little verifiable information. Yet to date there is virtually no systematic study of its roles in this new context. We investigate how video features predict campaign quality using data from a leading rewards-based crowdfunding website by implementing both explanatory and predictive models. Chair: Nathan Sturtevant, University of Denver, 2280 S. Vine St., Denver, CO, 80210, United States of America, sturtevant@cs.du.edu 1 - The Cyclic Best-first Search Strategy for Branch-and-bound Algorithms Jason Sauppe, University of Illinois at Urbana-Champaign, 201 North Goodwin Avenue, Urbana, IL, 61801, United States of America, sauppejj@gmail.com, Edward Sewell, Sheldon Jacobson, David Morrison 4 - Content Monetization in Social Media: Estimation of Demand and Supply for User Generated Content Ruibin Geng, Zhejiang University, 388 Yuhangtang Road, Hangzhou, ZJ, 310058, China, grace.bin1207@gmail.com, Bin Zhang, Paulo Goes Social networking is reaching a maturity stage with fewer new registrations but more user churning. Our study investigates how a new market mechanism, content monetization, reduces turnover rate by using data from the largest Chinese social network Sina Weibo. It examines the factors that affect both the demand and supply for user-generated content (UGC) in social media. Our results confirm that this nascent mechanism effectively motivates the supply for UGC and also improves its quality. The Cyclic Best-First Search (CBFS) strategy is a generalization of best-first search that splits unexplored subproblems over a collection of heaps, referred to as contours. During the search process, CBFS repeatedly cycles through a list of nonempty contours, selecting one subproblem to explore from each during every pass. Contours can be defined in various ways to influence the search process. This talk will present some properties of CBFS and computational results for a variety of problems. 2 - Adding Random Exploration to Search Algorithms Rick Valenzano, Alberta Innovates Centre for Machine Learning, 2-21 Athabasca Hall, University of Alberta, Edmonton, AB, T5K1X4, Canada, valenzan@ualberta.ca ■ TC26 26-Room 403, Marriott In this work, we will use a simple technique called epsilon-greedy node selection to demonstrate the value of enhancing search algorithms with random exploration. Through empirical evaluation, this technique is shown to substantially improve the performance of search-based automated planners. We also formally analyze this technique to demonstrate that algorithms that employ random exploration are more robust to heuristic error. Gray Market, Sustainability, Competition, and Diffusion 3 - Exploiting Large Admissible Heuristics in Search Nathan Sturtevant, University of Denver, 2280 S. Vine St., Denver, CO, 80210, United States of America, sturtevant@cs.du.edu Chair: Samar Mukhopadhyay, Professor, Sungkyunkwan UniversityGSB, 25-2 Sungkyunkwan-ro, Jongno gu, Seoul, 110 745, Korea, Republic of, samar@uwm.edu 1 - Countering Gray Market Threat using Marketing Effort Samar Mukhopadhyay, Professor, Sungkyunkwan UniversityGSB, 25-2 Sungkyunkwan-ro, Jongno gu, Seoul, 110 745, Korea, Republic of, samar@uwm.edu, Xuemei Su Cluster: Operations/Marketing Interface Invited Session Admissible heuristics, which do not overestimate the cost to the goal, are particularly useful in shortest-path search problems, as they can guide the search. They also can, if necessary, guarantee optimal solutions. This talk looks at recent heuristics that are larger than the memory, and suggests ways of exploiting the problem structure to reduce the memory overhead of storing the heuristic. Two methods, bloom filters and value range compression are discussed, along with their tradeoffs. Gray markets are likely when there is a significant price difference of the same product in different markets. This paper studies the role of an important variable, marketing effort, in fighting gray market, in addition to price. We find that when both marketing effort and prices are controlled, the manufacturer’s profit is improved. Sometimes, it may even be better not to sell through the authorized channel, but to manage the gray market by controlling the marketing effort levels and prices. ■ TC25 2 - Designing Sustainable Products under Co-Production Technology Yen-Ting Lin, University of San Diego, School of Business Administration, 5998 Alcala Park, San Diego, CA, United States of America, linyt@sandiego.edu, Haoying Sun, Shouqiang Wang 25-Room 402, Marriott Online Crowds: Crowdfunding and Social Media Sponsor: Information Systems Sponsored Session We consider a manufacturer who takes a natural resource to make two products through co-production technology. Some consumers are green and additionally value conservation of the natural resource. We show that increasing the portion of green consumers may actually elevate resource consumption. Chair: Qiang Gao, University of Arizona, 3700 N 1st Ave. #1020, Tucson, AZ, 85719, United States of America, qiangg@email.arizona.edu 1 - A Distant Supervision Approach for Social Media Pharmacovigilance Xiao Liu, University of Arizona, 1130 E. Helen St., Room 430, Tucson, AZ, 85721, United States of America, xiaoliu@email.arizona.edu, Hsinchun Chen Phamacovigilance refers to the science relating to the detection, assessment, understanding, and prevention of adverse drug events. Prior studies showed 326 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 327 INFORMS Philadelphia – 2015 TC29 ■ TC28 3 - Online Vs. Traditional Education: A Competitive Framework. Vashkar Ghosh, University of Florida, Department of ISOM, Gainesville, FL, 32611, United States of America, vashkar.ghosh@warrington.ufl.edu, Gulver Karamemis, Asoo Vakharia 28-Room 405, Marriott New Frontiers in Market Design Cluster: Auctions Invited Session Innovation and technological advancement are eliminating a lot of constraints (eg. physical presence) bringing sweeping changes to higher education. We examine how technology in higher education is likely to develop and what its impacts will be on existing institutions. We examine a university’s incentive to offer online programs in addition to the traditional program in a competitive environment. We consider two different games: the simultaneous and the sequential leader/follower location game. Chair: Tunay Tunca, ttunca@rhsmith.umd.edu 1 - Integrating Market Makers, Limit Orders, and Continuous Trade in Prediction Markets Sebastien Lahaie, Microsoft Research, New York, NY, United States of America, sebastien.lahaie@gmail.com, Hoda Heidari, David Pennock, Jenn Wortman Vaughan 4 - The Diffusion of Product Generation of Auto Industry Gary Chao, Kutztown University, P.O. Box 730, Kutztown, PA, 18031, United States of America, chao@kutztown.edu, Maxwell Hsu We provide an algorithm that combines market makers and limit orders in a prediction market with continuous trade. We define the notion of an approximate trading path, a path in security space along which orders execute at their limit prices to within a fixed tolerance. We show that a trading path with efficient endpoint exists under supermodularity, but not in general. We develop an algorithm for the general case, and evaluate it using real combinatorial predictions over election outcomes. Instead of a whole new model, every a few years, automakers introduce a new generation of their existing model to continue their success of old models or to correct the mistakes in the old models. Based on the Bass diffusion theory, we would like to study whether the different sales behavior among models and generations in US market. 2 - Multi-dimensional Virtual Values and Second-degree Price Discrimination Nima Haghpanah, MIT, Boston, MA, United States of America, nima.haghpanah@gmail.com, Jason Hartline ■ TC27 27-Room 404, Marriott We consider a problem of selling a product with multiple quality levels and derive conditions that imply only selling highest quality is optimal. With multidimensional preferences, virtual values from integration by parts on arbitrary paths may not be incentive compatible. To resolve this issue, we impose additional conditions that are satisfied only by a unique choice of paths, and identify distributions that ensure the resulting virtual surplus is indeed point-wise optimized by the mechanism. Evolutionary Bilevel Optimization Sponsor: Multiple Criteria Decision Making Sponsored Session Chair: Kalyanmoy Deb, Koenig Endowed Chair Professor, Michigan State University, 428 S. Shaw Lane, 2120 EB, East Lansing, MI, 48864, United States of America, kdeb@egr.msu.edu 1 - Bilevel Decision Making and Optimization Pekka Malo, Assistant Professor, Aalto University School of Business, Runeberginkatu 22-24, Helsinki, Finland, pekka.malo@aalto.fi, Ankur Sinha, Kalyanmoy Deb, Jyrki Wallenius, Pekka Korhonen 3 - Optimal Pricing for Two-sided Platforms with Externalities Levi Devalve, Duke University, Durham, NC, United States of America, levi.devalve@duke.edu, Sasa Pekec We consider pricing strategies of two-sided platforms serving consumers and marketers. We show that competing platforms can achieve optimal profit through “subscription-only” pricing. We identify settings in which competition increases both consumer prices and advertising volumes. We also derive the platform’s optimal price menu under incomplete information about the consumer’s disutility for advertising. We characterize when the optimal menu includes free use and no ad options. Bilevel decision making and optimization problems are commonly framed as leader-follower problems, where the leader desires to optimize his own decision while taking the decisions of the follower into account. In such cases, the Paretooptimal frontier of the leader is influenced by the decision structure of the follower facing multiple objectives. In this paper, we analyze this effect by modeling the lower level decision maker using value functions. 4 - The Role of a Market Maker in Networked Cournot Competition Desmond Cai, California Institute of Technology, 1200 E California Blvd, Pasadena, CA, 91125, wccai@caltech.edu, Subhonmesh Bose, Adam Wierman 2 - Handling Uncertainties in Decision Variables for Bilevel Optimization Problems Kalyanmoy Deb, Koenig Endowed Chair Professor, Michigan State University, 428 S. Shaw Lane, 2120 EB, East Lansing, MI, 48864, United States of America, kdeb@egr.msu.edu, Zhichao Lu We study the role of a market maker (or market operator) in a transmission constrained electricity market. We model the market as a one-shot networked Cournot competition. We analyze the class of market maker objective functions given by linear combinations of social welfare, residual social welfare, and consumer surplus. We show that there exist cost functions for which the maximum possible social welfare at equilibrium is not attained when the market maker chooses to maximize social welfare. Bilevel problems involve two optimization problems in hierarchy and are challenging problems often found in practice. In this talk, we present evolutionary optimization algorithms and results on test and practical bilevel problems with uncertainties in decision variables for finding robust and reliable solutions. Uncertainties are considered for both lower and upper level variables and problems with and without constraints. ■ TC29 3 - Expected Frontiers: Incorporating Weather Uncertainty into an Integrated Bilevel Optimization Moriah Bostian, Assistant Professor, Lewis & Clark College, Department of Economics, 0615 SW Palatine Hill Rd, Portland, OR, 97219, United States of America, mbbostian@lclark.edu, Gerald Whittaker, Bradley Barnhart, Rolf Fare, Shawna Grosskopf 29-Room 406, Marriott Joint Session Analytics/HAS: Analytics Innovations in Healthcare and Medicine Sponsor: Analytics Sponsored Session Weather is a main driver of agricultural nutrient fate and transport in the environment. We use bilevel optimization and a time-series bootstrap to evaluate a water pollution policy subject to a distribution of weather outcomes. Our results show that the deterministic Pareto frontier is sensitive to climate variation. Some policy configurations that appear equally effective in a deterministic model setup are strongly differentiated when weather uncertainty is included in the policy evaluation. Chair: Issac Shams, Postdoctoral Research Fellow, University of Michigan, 1205 Beal Ave, Ann Arbor, United States of America, issacsh@umich.edu 1 - Improving Societal Outcomes in the Organ Donation Value Chain Priyank Arora, Georgia Institute of Technology, 800 W Peachtree St. NW, Atlanta, GA, 30308, United States of America, priyank.arora@scheller.gatech.edu, Ravi Subramanian We examine a unique principal-agent problem in the cadaver organ donation value chain (ODVC) where the principal in our case is a social planner that has an overall quality-adjusted-life-year improvement objective. The agents include a non-profit organ procurement organization with a volume-of-care objective and a for-profit hospital (trauma center). 327 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 328 TC30 INFORMS Philadelphia – 2015 ■ TC31 2 - Appointment Scheduling and Overbooking to Improve Patient Access and Reduce Patient Backlog Linda Laganga, Vp Of Quality Systems, Mental Health Center of Denver, 4141 East Dickenson Place, Denver, CO, 80302, United States of America, linda.laganga@mhcd.org, Stephen Lawrence 31-Room 408, Marriott Joint Session DM/QSR: Quality and Statistical Decision Making in Health Care Applications Patient no-shows continue to trouble outpatient clinical service delivery. We continue our piloting and implementation of scheduling models developed in our earlier research to develop new techniques to assist clinics in meeting their goals to improve patient flow and reduce backlog in scheduling. We utilize medical practice experience to develop realistic estimates of costs and their effect on the selection of high-performing scheduling alternatives. Sponsor: Data Mining Sponsored Session Chair: Shuai Huang, University of Washington, Dept. of Industrial and Systems Eng., Seattle, WA, United States of America, shuai.huang.ie@gmail.com 1 - Social Media Analytics for the Promotion of Mental Health Qingpeng Zhang, Assistant Professor, City University of Hong Kong, Kowloon, Hong Kong - PRC, qingpeng.zhang@cityu.edu.hk 3 - Improving HIV Early Infant Diagnosis Supply Chains in Sub-Saharan Africa: Models and Application to Mozambique Jonas Jonasson,Student, London Business School, Regent’s Park, London NW1 4SA, United Kingdom, jjonasson@london.edu, Sarang Deo, Jérémie Gallien The digital footprints of Web users left on social media present important mental health proxies. In this work, we aim to characterize the dynamics of the online social groups for the mutual help of people suffering from depression. We identified unique features in both language and social interaction patterns, and interesting relationship between the two, which could have important implications of the causes and factors of depression. Most countries in sub-Saharan Africa experience delays in HIV early infant diagnosis (EID). We develop a two-part modeling framework to generate operational improvements in EID networks and evaluate their impact on public health. For the case of Mozambique, we estimate that the interventions of optimally re-assigning clinics to labs and optimally re-allocating diagnostic capacity would result in 11% and 22% shorter turnaround times and 4% and 7% more infants starting treatment, respectively. 2 - Adaptive Cluster-based Oversampling Method: Application to Gynecological Surgery Failure Prediction Iman Nekooeimehr, PhD Candidate, University of South Florida, 14304 Wedgewood Ct., Apt. 201, Tampa, FL, 33613, United States of America, nekooeimehr@mail.usf.edu, Stuart Hart, Allison Wyman, Susana Lai-yuen ■ TC30 30-Room 407, Marriott A new oversampling method called Adaptive Semi-Unsupervised Weighted Oversampling is presented for imbalanced dataset classification. It is adaptive, and avoids overgeneralization and overfitting. The method was used with Support Vector Machines to predict surgical failure after gynecological repair operations. Results show 76% weighted accuracy and improvement over other oversampling methods. Decision Support Systems I Contributed Session Chair: Mohamad Hasan, Associate Professor, Kuwait University, Department of Quantitative Methods &IS, CBA,Kuwait University, Kuwait City, 13055, Kuwait, mkamal@cba.edu.kw 1 - Review of Consistency Among Pairwise Comparisons: Relationship Between Indices and Human Perception Yuji Sato, Graduate School of Management, Chukyo University, 101 Yagotohonmachi, Showa, Nagoya, 466-8666, Japan, ysatoh@1988.jukuin.keio.ac.jp 3 - Real-time Detection of System Change Points via Graph Theoretic Sensor Fusion Prahalad Rao, SUNY Binghamton, 4400 Vestal Pkwy. E, Binghamton, NY, United States of America, prao@binghamton.edu, Chou-An Chou, Samie Tootooni We propose a novel graph theoretic approach for detection of system change points from multidimensional sensor data. The approach is based on transform time series data into an un-weighted and undirected planar graph, and subsequently extracting topological invariants. This approach outperforms conventional statistics-based monitoring techniques. We demonstrate the effectiveness of the approach based on experimentally acquired sensor data from advanced manufacturing processes and healthcare. This paper reviews the Consistency Index (CI) of AHP. Since AHP requires redundant pairwise comparisons, transitivity in judgment is often violated. The review focuses on the detection capability of CI, and the relationship between the size of CI and the goodness-of-fit of weight to decision maker’s perception. The results imply that CI may not distinguish the consistency of judgment nor the size may have no relation with the degree of goodness-of-fit of weight to decision maker’s perception. 4 - High-throughput Screening for Rule Discovery from Highdimensional Datasets Mona Haghighi, University of South Florida, 3202 E Fowler Avenue, Tampa, FL, 33620, United States of America, monahaghighi@mail.usf.edu, Shuai Huang, Xiaoning Qian, Bo Zeng 2 - Transformations and Materializations of Uncertainty Sets in Robust Optimization Abhilasha Aswal, International Institute of Information Technology, Bangalore, 26/C Electronics City, Bangalore, KA, 560100, India, abhilasha.aswal@iiitb.ac.in, Prasanna Gns We propose a rule-based methodology to Identify risk-predictive baseline patterns of Alzheimer’s disease through a network-based mathematical model. We apply data-mining techniques to reduce dimensionality while taking care of synergistic interaction of variables. Selecting a set of rules to monitor the progression of the disease is the second part of this study. We present a polyhedral representation of uncertainty for robust optimization and a volume based uncertainty measure for it. Our decision support framework enables easy transformations and materializations of a given uncertainty set and also easy set-theoretic operations on alternative uncertainty sets. These operations are quite useful in practice and are more difficult with probabilistic representations of uncertainty and non-polyhedral robust uncertainty sets. 3 - Open Source or Proprietary? A Study on Software Diffusion in a Competitive Market Chao Ding, Assistant Professor, University of Hong Kong, KKL 807, Hong Kong, Hong Kong - PRC, chao.ding@hku.hk ■ TC32 32-Room 409, Marriott Decision Support Systems for Data Mining When choosing between open source software and proprietary software, consumers will consider software quality, cost, consumer reviews, promotions, compatibility, technical support, ease of use, etc. In this paper, we consider three important decision making factors as identified in literature: external influence, internal influence and ownership cost and study their impact on consumers’ adoption decision. Contributed Session Chair: Zhiguo Zhu, Associate Prof., Dongbei University of Finance and Economics, No. 217 JianShan St., Shahekou District, Dalian, 110625, China, zhuzg0628@126.com 1 - A Mixture Method of Multivariate Time Series Clustering Cheng-Bang Chen, Penn State University, 233 Leonhard Building, University Park, PA, 16802, United States of America, czc184@psu.edu, Soundar Kumara 4 - A Decision Support System for Predicting International Freight Flows for Trade Mohamad Hasan, Associate Professor, Kuwait University, Department of Quantitative Methods &IS, CBA, Kuwait City, 13055, Kuwait, mkamal@cba.edu.kw Time series clustering is widely used in different domains. Although much literature is available on time series clustering, only a few articles relate to multivariate time series clustering. This research developed a clustering methodology and applies different similarity/dissimilarity measures to multivariate time series datasets. It can reduce the data size and has good clustering performance. A decision support system is developed that can help decision makers to take right decisions about the country international trade system. It helps them to evaluate deferent scenarios to improve the multimodal Transport system and import, export, re-export, and transit operations. These improvements will enhance the competitiveness and integration of this system.The overall results will help in increasing the international trade share for the country. 328 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 329 INFORMS Philadelphia – 2015 TC34 2 - Mining Association between Promotions and Transactions to Find Optimum Time for Targeted Promotions Hari Koduvely, Dr, Samsung, # 2870,Orion Building, Outer Ring Road, Bangalore, K, 560037, India, hari.koduvely@gmail.com, Roshni Mohandas types of new as well as returning patients and the available appointment slots, we develop stochastic models to determine the number of slots and the scheduling policy that optimize performance. Heuristic polices are proposed which share the same structural properties of the optimal policy and are more computationally efficient. In the usual Targeted Promotion scenario one optimizes the promotion content tailored towards a consumer’s purchase interests to maximize response. However time of targeting a promotion also equally important. In this paper we present a new method, based on the temporal association patterns between promotion and transaction events, to find the optimum time for targeted promotions. We validate our method against existing approaches on a real retail data set and show significantly better results. 4 - Managing Virtual Appointments in Chronic Care Armagan Bayram, Northwestern University, 2145 Sheridan Road, Evanston, IL, 60201, United States of America, abayram@northwestern.edu, Seyed Iravani, Sarang Deo, Karen Smilowitz Virtual visits can assist in managing chronic conditions by providing low cost monitoring, treatment and education. Motivated by these benefits, we develop capacity allocation models that decide which patients to schedule given limited availability of both office and virtual visit slots. We model this problem using a dynamic programming framework over a finite horizon, and perform analytical and numerical analyses to identify policies for scheduling patients for different medical interventions. 3 - The Effect of Non-local Diversity in Dynamic Class Prediction Senay Yasar Saglam, PhD Student, University of Iowa, 108 Pappajohn Business Building, S210, Iowa City, IA, 52242, United States of America, senayyasarsaglam@gmail.com, Nick Street Classifiers’ agreement in the region where a new data instance resides in has been considered a major factor in dynamic ensembles. We hypothesize that in this region the agreement among classifiers that are different is more important than among the similar ones. In other words, high local accuracy and confidence, and high diversity in other regions, is desirable. In this study, we check the validity of this hypothesis and verify that diversity still plays a role in the dynamic class prediction. ■ TC34 34-Room 411, Marriott Optimal Cancer Therapy 4 - Measuring Influence in Online Social Network Based on the User-content Bipartite Graph Zhiguo Zhu, Associate Prof., Dongbei University of Finance and Economics, No. 217 JianShan St., Shahekou District, Dalian, 110625, China, zhuzg0628@126.com Sponsor: Health Applications Sponsored Session Chair: Kevin Leder, Assistant Professor, University of Minnesota, 111 Church St, Minneapolis, MN, 55455, United States of America, lede0024@umn.edu 1 - Nonstationary Spatiotemporally Integrated Fractionation Ali Ajdari, University of Washington, Industrial and Systems Engineering, Seattle, WA, 98195, ali.adr86@gmail.com, Archis Ghate How to precisely identify and measure influence has been a hot research direction. Differentiating from existing researches, we are devoted to combining the status of users in the network and the contents generated from these users to synthetically measure the influence diffusion. In this paper, we firstly proposed a directed user-content bipartite graph model. Finally, the experiment results verify our proposed model can discover most influential users and popular broads effectively. We consider the optimal fractionation problem where the fluence-maps are allowed to change over treatment sessions. This results in a high-dimensional nonconvex dynamic optimization problem. We present an approximate solution method rooted in convex and dynamic programming. ■ TC33 2 - Treatment of Chronic Myeloid Leukemia with Multiple Targeted Therapies Qie He, University of Minnesota, 111 Church Street SE, Minneapolis, MN, United States of America, qhe@umn.edu, Junfeng Zhu, Kevin Leder, Jasmine Foo 33-Room 410, Marriott Appointment Scheduling in Healthcare Sponsor: Health Applications Sponsored Session Recently several targeted therapies have been developed to treat Chronic Myeloid Leukemia (CML). A significant problem is the development of resistance to therapy in patients. Therapy combination can slow this development, but the number of combinations is huge. We develop a model to find combinations that are promising for clinical trials. The model captures cell evolution and toxicity constraints. Our optimal combinations are predicted to significantly outperform common clinical practice. Chair: Armagan Bayram, Northwestern University, 2145 Sheridan Road, Evanston, IL, 60201, United States of America, abayram@northwestern.edu 1 - Ensuring Timely Access and Adequate Capacity for an Endocrinology Clinic Moses Chan, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, United States of America, mosesyhc@umich.edu, Amy Cohn, Amy Rothberg 3 - Combined Therapy in Acute Lymphoblastic Leukemia Kevin Leder, Assistant Professor, University of Minnesota, 111 Church St, Minneapolis, MN, 55455, United States of America, lede0024@umn.edu The weight management program was designed to promote weight loss for morbidly obese patients. Program participation is associated with reductions in BMI and improvements in cardiovascular risk factors and quality of life. Providers are booked weeks out, posing a challenge to schedule consecutive weekly visits. Non-adherence to schedule undermines the effectiveness of the program. The purpose of this study is to improve patient compliance with the program and to increase program access. Acute lymphoblastic leukemia is a cancer of the blood system. While successful treatment of the disease in juvenile patients is possible, it is difficult to treat in adult patients. One treatment modality is the use of the targeted therapy nilotinib. However, drug resistance is a serious issue. To avoid this drug resistance we consider the combination of nilotinib and radiation. We develop a mathematical model for this combined therapy and compare with experimental observations. 2 - An Online Appointment Scheduling Model Ali Kemal Dogru, Om PhD Student, University of Alabama, 315 Bidgood Hall, 361 Stadium Drive, Tuscaloosa, AL, 35487, United States of America, akdogru@crimson.ua.edu, Sharif Melouk Incorporating patient centered medical home (PCMH) principles, we develop an online appointment scheduling system (OASS) for a primary care setting. We propose a simulation optimization solution approach that uses two models working in concert to provide high quality solutions (i.e., schedules) in short time. We aim to minimize: 1) weighted cost of expected patient waiting time and 2) doctor idle time and overtime. Key Words: Online Appointment Scheduling, Simulation Optimization, PCMH 3 - Managing Series Patients in a Healthcare Facility Siyun Yu, STOR Department, UNC-Chapel Hill, B26 Hanes Hall, Chapel Hill, NC, 27514, United States of America, yusiyun@live.unc.edu, Vidyadhar Kulkarni, Vinayak Deshpande Series patients are scheduled for a series of appointments, such as patients in physical therapy clinic, dialysis center, etc. To balance the demands from different 329 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 330 TC35 INFORMS Philadelphia – 2015 ■ TC35 ■ TC36 35-Room 412, Marriott 36-Room 413, Marriott Disaster and Emergency Management I Humanitarian Applications III Contributed Session Sponsor: Public Sector OR Sponsored Session Chair: Rafael Diaz, Research Associate Professor, Old Dominion University, 1040 University Blvd, Suffolk, VA, 23435, United States of America, rdiaz@odu.edu 1 - An Optimization Model for Seismic Hazard Loss Analysis for Spatially Distributed Infrastructure Hasan Manzour, Industrial & Systems Engineering, University of Washington, Box 352650, Seattle, WA, 98195-2650, United States of America, hmanzour@uw.edu, Rachel Davidson Chair: Melih Celik, Middle East Technical University, ODTÜ Kampüsü Endüstri Mühendisligi, Oda 219 Cankaya, Ankara, 06800, Turkey, cmelih@metu.edu.tr 1 - Pre-disaster Unmanned Air Vehicle Base Location and Routing for Road Damage Assessment and Repair Seyyed Kian Farajkhah, Middle East Technical University, METUCankaya, Metu Campus Endöstri Möhendisligi, Ankara, 06800, Turkey, kian.farajkhah@metu.edu.tr, Melih Celik The new Optimization-based Probabilistic Scenario method produces a small set of probabilistic ground motion maps to represent the seismic hazard for analysis of spatial distributed infrastructure. A set of just 124 ground motion maps were able to match the hazard curves based on a million-year Monte Carlo simulation. This enormous computational savings has substantial implications for regionalscale since it can allow many more downstream analyses. Following large-scale disasters, unmanned air vehicles (UAVs) can help efficiently gather data on the status of the roads in the network. Given a set of potential disaster scenarios, we address the problem of establishing connectivity between relief supply and demand by means of road repair. A two-stage stochastic model is developed to determine a UAV base location and time-limited routes so that the expected shortest path length between the supply and demand nodes is minimized. 2 - A Model of the Effect of Pandemic Influenza on the U.S. Blood Supply Hussein Ezzeldin, FDA, CBER, 10903 New Hampshire Ave, Bldg 71 Rm 1009C, Silver Spring, MD, 20993, United States of America, hussein.ezzeldin@fda.hhs.gov, Arianna Simonetti, Richard Forshee 2 - Disaster Operations Management: Recovery Classification and Research Framework Niratcha Grace Tungtisanont, PhD Candidate, Clemson University, 100 Regency Dr, #22, Central, SC, 29630, United States of America, ntungti@g.clemson.edu, Aleda Roth, Yann Ferrand We present the spatial and temporal impact of Pandemic Influenza (PI) on the US blood supply through an inter-regional blood transfer system. We utilize a hybrid optimization heuristic to enhance the global performance of the network. Using Neural Networks trained by Particle Swarm Optimization, we model a function of regional factors to optimize the daily blood transfers among US regions. We simulate the effect of PI on regional blood transfers and compare to those during normal operations. We propose a research framework for improving post-disaster phase recovery. We address what types of investments should be made and their relative allocations in the “pre” and “during” emergency phases to improve the effectiveness of the recovery process? We use the proposed framework to draw managerial and policy implications. 3 - Agent-Based Modeling to Simulate Resilience of Water Systems for Healthy and Secure Communities Emily Berglund, Associate Professor, North Carolina State University, CB 7908, Raleigh, NC, 27695, United States of America, emily_berglund@ncsu.edu, Jacob Monroe, Hayden Strickling, Michael Knepper, Elizabeth Ramsey, M. Ehsan Shafiee ■ TC37 37-Room 414, Marriott Kidney Allocation and Exchange Civic water systems are vulnerable to attacks and disasters that threaten the health and security of communities. When water service is lost due to a water quality failure or an attack on critical infrastructure, the decision-making of perpetrators, security personnel, utility managers, and the public can influence event outcomes. An agent-based modeling approach is developed to simulate the impact of sensing, communication, security, and infrastructure management on community resilience. Contributed Session Chair: Naoru Koizumi, Assoc Professor, GMU, 3351 N Fairfax Dr, Arlington, VA, 22203, United States of America, nkoizumi@gmu.edu 1 - The Dynamics of Kidney Exchange John Dickerson, CMU, 9219 Gates-Hillman Center, Pittsburgh, PA, 15213, United States of America, dickerson@cs.cmu.edu, Tuomas Sandholm 4 - Decision Support to Air Rescue Unit Allocation in Disaster Management Operations Sergio Reboucas, ITA, Rua H9C, Apt. 302, São Jose Dos Campos, SP, 12228612, Brazil, reb@ita.br We discuss analytic, optimization, and game-theoretic approaches to matching in dynamic kidney exchange. We consider dynamism (i) at the post-match pretransplant stage (ii) as patients and donors arrive and depart over time, and (iii) as multiple exchanges compete for overlapping sets of participants. We empirically validate our models and theoretical results on over 150 match runs of the UNOS national kidney exchange. After a disaster break up, rescue helicopters have a valuable role in response phase. The allocation of these air rescue units requires knowledge about certain conditions that are most of times uncertain and its analysis and trade-offs must be thoroughly done. This paper aims to suggest a methodology to support the air rescue unit allocation decision in a natural disaster response phase context. 2 - A New Model to Decide Kidney–Offer Admissibility Dependent on Patients’ Lifetime Failure Rate Michael Bendersky, Ben Gurion University of the Negev, Beersheba, Israel, michael.bendersky@gmail.com, Israel David 5 - Modeling Housing Stock Recovery after a Catastrophic Storm Event Rafael Diaz, Research Associate Professor, Old Dominion University, 1040 University Blvd, Suffolk, VA, 23435, United States of America, rdiaz@odu.edu, David Earnest, ManWo Ng, Joshua G. Behr We propose a new model to decide kidney-offer admissibility depending on patient’s age, estimated lifetime probabilistic profile and prospects on the waiting list. We allow for a broad family of lifetime distributions - Gamma - thus enabling flexible modeling of one’s survival under dialysis. It yields the optimal critical times for acceptance of offers of different qualities and may serve the organizer of a donation program, the surgeon and the individual recipient practicing patientchoice. Severe catastrophic storm events adversely affect housing stock and regional capacity to build and repair houses. Rebuilding this capacity takes time while the region faces an unexpected surge in the demand. We present a simulation model that considers a supply chain perspective. The model provides significant insights for policy makers into how the production of permanent housing depends upon the uncertainties and feedback effects of material, labor, funds, and regulatory environments. 3 - Preemptive Approach to Kidney Allocation in USA Philip Appiahk-Kubi, Ohio University, 14 Pine St, Apt. #1B, The Plains, OH, 45780, United States of America, pa809911@ohio.edu The new kidney allocation policy improves kidney utilization. However, the policy has no consideration for allocation of cadaveric kidneys under emergency situations; a problem observed by the National Kidney Foundation. This research evaluates a point scoring model with considerations for emergency allocation. Simulated results indicate that the model minimizes number of waitlist deaths by 2% while prioritizing sensitive candidates and waiting time. 330 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 331 INFORMS Philadelphia – 2015 TC40 ■ TC39 4 - Optimal Integration of Kidney Exchange Programs with Antibody Reduction Therapy Naoru Koizumi, Assoc Professor, GMU, 3351 N Fairfax Dr, Arlington, VA, 22203, United States of America, nkoizumi@gmu.edu, Monica Gentili, Keith Melancon 39-Room 100, CC Distribution Channel Management Cluster: Operations/Marketing Interface Invited Session Kidney paired donation (KPD) allows incompatible pairs to exchange kidneys with other incompatible pairs. However, evidence suggests there stills exist barriers to KPD utilization, especially among difficult-to-match transplant candidates and positive actual or virtual crossmatches. Using mathematical models, we investigate how to optimally integrate antibody reduction therapy in KPD to increase successful living-donor kidney transplants among difficult to match candidates. Chair: Xiaowei Xu, Associate Professor, Rutgers Business School-New Brunswick, 100 Rockafeller Rd., Piscataway, NJ, 08854, United States of America, xiaoweix@andromeda.rutgers.edu 1 - Co-Advertising and Channel Power in Distribution Channels Xiaowei Xu, Associate Professor, Rutgers Business School-New Brunswick, 100 Rockafeller Rd., Piscataway, NJ, 08854, United States of America, xiaoweix@andromeda.rutgers.edu ■ TC38 We study a manufacturer-retailer channel, in which the manufacturer decides wholesale price as the channel leader and the retailer decides the retail price as the channel follower. Besides the retail price, customer demand is influenced by non-price marketing instruments, such as advertising. We identify business scenarios, under which the manufacturer should not participate any coadvertising campaign even if it’s free, since doing so will increase the channel power of the retailer. 38-Room 415, Marriott Queueing Models II Contributed Session Chair: Benjamin Legros, Ecole Centrale Paris, Grande Voie des Vignes, Chatenay-Malabry, 92290, France 1 - A New Look at Markov Processes of G/M/1-type Jason Joyner, PhD Student, Clemson University, Clemson University O-110 Martin Hall, Box 340975, Clemson, SC, 29634, United States of America, jjoyner@g.clemson.edu 2 - Effects of Channel Intermediaries on Quality-price Competition S. Chan Choi, Rutgers Business School-New Brunswick, 100 Rockafeller Road, Piscataway, NJ, 08854, United States of America, chanchoi@rci.rutgers.edu We show that when products are vertically differentiated, the optimal channel structure depends on whether a company is a high- or low-quality producer. Either manufacturer benefits by channel integration while the competitor uses an intermediary, but this effect is stronger for the low-quality manufacturer. If an intermediary is to be used, the low-quality manufacturer has more incentive to use an exclusive dealer. But the total channel profit is higher with a common retailer. We present a new method for deriving the stationary distribution of an ergodic Markov process of G/M/1-type in continuous-time. Our method derives and makes use of a new representation for each element of the rate matrices contained in the stationary distribution. This method can also be modified to derive the Laplace transform of each transition function associated with Markov processes of G/M/1-type. 2 - Exact Simulation of Non-Stationary Reflect Brownian Motion Mohammad Mousavi, Assistant Professor, University of Pittsburgh, 1048 Benedum Hall, Pittsburgh, PA, 15212, United States of America, mousavi@pitt.edu 3 - Fairness in Supply Chain Contracts with Sales Efforts Ju Myung Song, Rutgers Business School, Room 430, 1 Washington Park, Newark, NJ, 07102, United States of America, jumyung.song@rutgers.edu We discuss the challenges that arise in the planning simulations of systems with time dependent arrival and service rates. Estimating how far back in time a simulation must be initialized is an essential problem in planning simulations. We propound using reflected Brownian motion (RBM) with time-dependent drift and volatility as a guide for estimating this initialization time. We develop the first exact simulation method for RBM with time-dependent drift and volatility. Fairness is an important incentive for supply chain contract design. I consider a setting where a retailer chooses both retail price and sale effort to maximize profit, and analyze how fairness in a supply chain affects supplier and retailer’s behaviors and their expected profits. 3 - Traffic Volume and Travel Time Variability under Random Interruptions Marcelo Figueroa, PhD Student, Rutgers University, 93 Marvin Lane, Piscataway, NJ, 08854, United States of America, marcelo.figueroa@rutgers.edu, Melike Baykal-görsoy 4 - A Longitudinal Analysis of Supplier Working Relations in Component Markets Sengun Yeniyurt, Associate Professor, Rutgers Business School, 100 Rockafeller Rd, Piscataway, NJ, 08854, United States of America, yeniyurt@business.rutgers.edu, Steven Carnovale, John W. Henke We show the advantages of modeling the number of vehicles on a freeway corridor as an M/M/Infinity queueing system subject to random service degradation in order to obtain variability estimates for congestion and travel time delay. We make use of the analytical stationary distribution of the number of customers thus avoiding the use of traffic simulation. We validate our approach by using traffic count data, and relevant weather events and traffic incidents as causes of service degradation. This study utilizes a longitudinal dataset that includes information regarding supplier working relations and sourcing transactions in the North American Automotive industry. Econometric models are developed and estimated utilizing information provided by first tier component suppliers to major automotive manufacturers. The estimates reveal the interplay between past interactions, future expectations, and working relations and their effect on transactional decisions in component markets. 4 - Admission Control Policies for Multi-Channel Call Centers: Should We Delay the Call Rejection? Benjamin Legros, Ecole Centrale Paris, Grande Voie des Vignes, Chatenay Malabry, France, belegros@laposte.net ■ TC40 40- Room 101, CC We study strategies of rejection in call centers with inbound and outbound calls. The firm is looking for the best possible trade-off between the inbound and outbound calls performance. Rejection at arrivals, so-called rejection “a priori” and rejection after experimenting some wait, so-called rejection “a posteriori” are considered. Our main finding is that rejection a posteriori provides a better performance in terms of waiting time for served customers than a rejection a priori. Marketing I Contributed Session Chair: Robert Bordley, Expert Systems Engr Professional, Booz-Allen-Hamilton, 525 Choice Court, Troy, MI, 48085, United States of America, Bordley_Robert@bah.com 1 - How Cultural Difference Influences Consumer Behavior in Hypermarket Industry Mei-Wen Chao, Assistant Professor, Kao Yuan University, 1821 Zhongshan Rd., Luzhu Dist., Kaohsiung, 82151, Taiwan - ROC, t80149@cc.kyu.edu.tw No empirical research exists to discuss the issues of culture and consumer behavior in the hypermarket industry using the territory of Taiwan and the U.S. as the units of comparison. This paper attempted to explore grocery consumers’ inner world and how their shopping perceptions vary between Taiwanese and American cultures. The contexts of interviews are given and additional findings are also put forward. Salient results and practical issues are discussed in detail in this paper. 331 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 332 TC41 INFORMS Philadelphia – 2015 2 - The Effect of Price Ending on Consumer Behavior Yoshiyuki Okuse, Professor, Senshu University, 2-1-1, Higashi-Mita, Tama-Ku, Kawasaki, 2148580, Japan, okuse@isc.senshu-u.ac.jp 3 - Dynamic New Patient Consult Scheduling for Medical Oncology Antoine Sauré, University of British Columbia, 2053 Main Mall, Vancouver, BC, V6T 1Z2, Canada, antoine.saure@sauder.ubc.ca, Claire Ma, Jonathan Patrick, Martin Puterman In the area of pricing research, a lot of researches on price endings have been developed. The purpose of this research is to specify the effect of price endings on consumer behavior in Japan. Motivated by an increasing demand for cancer care and long waits for new patient consults, we undertook a study of medical oncology scheduling practices at a regional cancer center. As a result, we formulated and approximately solved a discounted infinite-horizon MDP model that seeks to identify policies for allocating oncologist consultation time to incoming new patients, while reducing waits in a cost-effective manner. The benefits from the proposed method are evaluated using simulation. 3 - I Like using My Mobile Apps But… A Study of Post Consumption Appraisal Anubha Mishra, Assistant Professor Of Marketing, University of Idaho, 875 Perimeter Dr, Moscow, ID, 83844, United States of America, amishra@uidaho.edu 4 - Optimal Issuing Policies for Hospital Blood Inventory Alireza Sabouri, Assistant Professor, Haskayne School of Business, University of Calgary, Calgary, AB, Canada, alireza.sabouri@haskayne.ucalgary.ca, Steven Shechter, Tim Huh The study of mobile app consumption suggested three distinct dimensions. Users’ evaluation of control, freedom, newness, assimilation, and fulfillment of need from apps was captured by Perceived Benefits; Perceived Apprehension, covered chaos, enslavement, obsolesce, isolation, and creation of needs and Perceived Obscurity, examined ambiguity. Perceived usefulness positively influenced all dimensions indicating that while apps may be perceived as helpful, it can also create isolation. We propose a model for allocating red blood cells for transfusion to patients, which is motivated by recent evidence suggesting that transfusing older blood is associated with increased mortality rate. We study the properties of blood issuance policies that balance the trade-off between “quality” measured in average age of blood transfused and “efficiency” measured in the amount of shortage. Based on our analysis, we design efficient issuance policies and evaluate their performance. 4 - Increasing User Engagement with Mobile Analytics Chaitanya Sagar, Chief Executive Officer, Perceptive Analytics, 353 West 48th Street, New York, NY, 10036, United States of America, cs@perceptive-analytics.com Mobile represents a tectonic platform shift with great opportunities and challenges. 80% of users do not return to an app after the first day of downloading it. 80% of total app revenue is ‘in-app’ purchases - so unless an app can engage users, it cannot generate significant revenue. Add to that, top 20% apps generate 97% of the revenue making fierce competition among 1.2 million apps. I focus on the heart of this problem increasing engagement with users specifically using push-notifications. ■ TC42 42-Room 102B, CC Joint Session MSOM-Health/HAS: Workarounds, Errors and Interruptions in Healthcare Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session 5 - Maximum Entropy Models of Individual Choice Robert Bordley, Expert Systems Engr Professional, Booz-AllenHamilton, 525 Choice Court, Troy, MI, 48085, United States of America, Bordley_Robert@bah.com, Ehsan Soofi Chair: Anita Tucker, Associate Professor, Brandeis University, 415 South Street, Waltham, MA, 02453, United States of America, atucker@brandeis.edu 1 - Hospital Operations and Patient Satisfaction Sarah Zheng, Doctoral Candidate, Boston University, 16 Gold Star Rd., Cambridge, MA, 02140, United States of America, xinzheng@bu.edu, Amy McLaughlin, Aubrey Podell, Anita Tucker, Z. Justin Ren Many forecasts are based on economic models of individual choice. But these models assume actual individual choice is rational, an assumption which some viewed as having been refuted. To avoid making this assumption, this paper shows that maximum entropy models can approximate general discrete choice models. This paper also shows how to parameterize such models in order to use them for forecasting. We look at the impact of operations performance on service quality. Our study site is a nationally-ranked major hospital in the Boston area. Service quality is measured by both medical errors and patient satisfaction. Daily operations are measured by performance in about a dozen of its supporting services. We attempt to answer questions such as: What are the operational drivers of medical errors? To what extent does higher operations performance lead to higher patient satisfaction? ■ TC41 41-Room 102A, CC Joint Session MSOM-Health/HAS: Healthcare Operations Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session 2 - Medical Errors in the Healthcare Delivery: An Econometric Analysis of the Operational Sources Sriram Thirumalai, Associate Professor, Texas Christian University, Neeley School of Business, TCU Box 298530, Fort Worth, TX, 76116, United States of America, s.thirumalai@tcu.edu Chair: Alireza Sabouri, Assistant Professor, Haskayne School of Business, University of Calgary, Calgary, AB, Canada, alireza.sabouri@haskayne.ucalgary.ca 1 - A Queueing Model for Liver Transplant Waiting List Process Zinan Yi, Operations Research, North Carolina State University, Raleigh, NC, United States of America, zyi@ncsu.edu, Maria Mayorga, Stephanie Wheeler, Sidney Barritt, Eric Orman Medical errors in the delivery of care is a significant cause of concern in healthcare supply chains. Based on an econometric analysis of a panel dataset on medical errors, this study serves to examine the sources of medical errors and error mitigation in the delivery of care in hospitals. 3 - The Impact of Workarounds on Patient Falls and Pressure Ulcers Anita Tucker, Associate Professor, Brandeis University, 415 South Street, Waltham, MA, 02453, United States of America, atucker@brandeis.edu Liver transplant is the only therapy for patients with end stage liver disease. The composition and dynamics of the waiting list are the interest of both patients and doctors. In this paper, we used the United Network for Organ Sharing and Organ Procurement and Transplantation Network database to develop a queueing model for the waiting list population. Using the model, we will predict future waiting list and other characteristics. We present results from a survey of 100 medical/surgical nursing units that tests the impact of workarounds and operational failures on nursing sensitive patient outcomes, such as pressure ulcers, falls, patient satisfaction and infections. 2 - Investigating Steroid Withdrawal Strategies for Kidney Transplant Recipients Yann Ferrand, Assistant Professor, Clemson University, 100 Sirrine Hall, Clemson, SC, 29634, United States of America, yferran@clemson.edu, Vibha Desai, Christina Kelton, Teresa Cavanaugh, Jaime Caro, Jens Goeble, Pamela Heaton 4 - Batching of CSP Medication in In-Hospital Pharmacy Vera Tilson, Simon School of Business, University of Rochester, Rochester, NY, 14627, United States of America, vera.tilson@simon.rochester.edu, Gregory Dobson, David Tilson Hospital pharmacy departments batch production of Compounded Sterile Products (CSP). A change in a patient’s condition can lead to change or cancellation of physician’s orders. A very large proportion of orders are cancelled, which leads to waste custom compounded medication. We create an integer programming model to help pharmacies plan batch production trading off the cost of waste and the cost of employee labor. We evaluate various steroid withdrawal strategies for kidney transplant recipients. The goal is to minimize major complications resulting from these complex drug regimens over the long term. We develop a model calibrated with an econometric study of patient data from a national registry to simulate the long-term course of these patients. We report on the frequency and timing of adverse events and identify trade-offs in the steroid withdrawal strategies. 332 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 333 INFORMS Philadelphia – 2015 ■ TC43 TC45 2 - Mobile Technology in Retail: The Value of Location-based Information Marcel Goic, Assistant Professor Or Marketing, University of Chile, Republica #701, Santiago, 8370438, Chile, mgoic@dii.uchile.cl, Jose Guajardo 43-Room 103A, CC Joint Session RMP/MSOM: Choice Models: Estimation and Optimization We analyze the value of location-based information in mobile retailing and the conditions under which incorporating geolocation information increase effectiveness metrics for retailers. Sponsor: Revenue Management and Pricing Sponsored Session 3 - Dynamic Pricing in Ride-Sharing Platforms Siddhartha Banerjee, Postdoc, Stanford University, 475 Via Ortega, Stanford, CA, 94305, United States of America, sidb@stanford.edu, Carlos Riquelme, Ramesh Johari Chair: Sumit Kunnumkal, Indian School of Business, Gachibowli, Hyderabad, India, Sumit_Kunnumkal@isb.edu 1 - Formulation, Motivation, and Estimation for the D-Level Nested Logit Model Guang Li, University of Southern California, Bridge Hall 401, None, Los Angeles, CA, 90089-0809, United States of America, guangli@usc.edu, Huseyin Topaloglu, Paat Rusmevichientong We develop a model for ride-share platforms, which combines a queueing model for the platform dynamics with strategic models for passenger and driver behavior. Using this, we study various aspects of this system - the value of dynamic pricing versus static pricing; the robustness of these policies; the effect of heterogenous ride-request rates and traffic between different locations. Joint work with Ramesh Johari, Carlos Riquelme and the Data Science team at Lyft. Using a tree of depth d, we provide a novel formulation for the d-level nested logit model. Our model is consistent with the random utility maximization principle and equivalent to the elimination by aspects model. Using new concavity results on the log-likelihood function, we develop an effective parameter estimation algorithm. Numerical results show that the prediction accuracy of the d-level nested logit model can be substantially improved by increasing the number of levels d in the tree. 4 - Pricing with Limited Knowledge of Demand Maxime Cohen, MIT, 70 Pacific Street, Apt. 737B, Cambridge, MA, 02139, United States of America, maxcohen@mit.edu, Georgia Perakis, Robert Pindyck How should a firm price a new product with limited information on demand? We propose a simple pricing rule that can be used if the firm’s marginal cost is constant: the firm estimates the maximum price it can charge and then sets price as if demand were linear. We develop bounds that show that if the true demand is one of many commonly used demand functions, the firm will do “very well” - its profit will be close to what it would earn if it knew the true demand. 2 - Assortment Optimization Over Time James Davis, Cornell University, 290 Rhodes Hall, Ithaca, NY, United States of America, jamesmariodavis@gmail.com, Huseyin Topaloglu, David Williamson Inspired by online retail we introduce a new type type of assortment optimization problem: assortment optimization over time. In this problem the retailer must choose which products to display but must also choose an ordering for the products. This is a relevant problem when items are displayed as a list; this is common when returning results from a search query, for example. We provide a framework to analyze this problem, provide an approximation algorithm, and some hardness results. ■ TC45 45-Room 103C, CC Behavioral Issues in RM 3 - Tractable Bounds for Assortment Planning with Product Costs Sumit Kunnumkal, Indian School of Business, Gachibowli, Hyderabad, India, Sumit_Kunnumkal@isb.edu, Victor Martínez-de-Albéniz Sponsor: Revenue Management and Pricing Sponsored Session Chair: Anton Ovchinnikov, Queen’s University, 143 Union Str West, Kingston, Canada, anton.ovchinnikov@queensu.ca 1 - Should Consumers be Strategic? Arian Aflaki, Doctoral Student, Duke University, 100 Fuqua Drive, Box 90120, Durham, NC, 27708, United States of America, arian.aflaki@duke.edu, Robert Swinney, Pnina Feldman Assortment planning under a logit demand model is a difficult problem when there are product specific costs associated with including products into the assortment. In this paper, we describe a tractable method to obtain an upper bound on the optimal expected profit. We provide performance guarantees on the upper bound obtained. We describe how the method can be extended to incorporate additional constraints on the assortment or multiple customer segments. We consider whether strategic consumer behavior benefits consumers when they purchase from a rational, revenue-maximizing firm that sets prices over multiple periods. We show that strategic behavior does not benefit all consumers. Then, by studying a wide range of pricing and inventory strategies in a unified setting, we find that different strategies may induce different levels of interest in strategic behavior. 4 - Clustering Consumers Based on Their Preferences Ashwin Venkataraman, New York University, 715 Broadway, New York, NY, United States of America, ashwin.venkataraman@gmail.com, Srikanth Jagabathula, Lakshminarayana Subramanian 2 - Intertemporal Pricing under Minimax Regret Ying Liu, Stern School of Business, New York University, 44 West 4th Street, KMC 8-154, New York, NY, 10012, United States of America, yliu2@stern.nyu.edu, Rene Caldentey, Ilan Lobel Preference-based clustering is an important and challenging problem. We propose a non-parametric method to cluster consumers based on their preferences for a set of items. Our method combines the versatility of model-free clustering (such as k-means) with the flexibility and rigor of model-based clustering (based on EM algorithm). Our approach is fast, can handle missing data, identify general correlation patterns in consumer preferences, and has provable guarantees under reasonable assumptions. We consider a monopolist selling a product to a population of consumers who are heterogeneous in valuations and arrival times. We study the policies that attain minimum regret when selling to either myopic or strategic customers. We characterize the set of optimal policies and demonstrate their structural properties. ■ TC44 3 - Behavioral Anomalies in Consumer Wait-or-Buy Decisions and the Implications for Markdown Management Nikolay Osadchiy, Emory University, 1300 Clifton Rd NE, Atlanta, GA, 30322, United States of America, nikolay.osadchiy@emory.edu, Anton Ovchinnikov, Manel Baucells 44-Room 103B, CC Pricing in Online Markets Sponsor: Revenue Management and Pricing Sponsored Session A decision to buy at a tag price or wait for a possible markdown involves a tradeoff between the value, delay, risk and markdown magnitude. We build an axiomatic framework that accounts for three well-known behavioral anomalies along these dimensions and produces a parsimonious generalization of discounted expected utility. We consider a pricing/purchasing game and show that accounting for the behavioral anomalies results in substantially larger markdowns and leads to noticeable revenue gains. Chair: Kostas Bimpikis, Stanford GSB, 655 Knight Way, Stanford, CA, 94305, United States of America, kostasb@stanford.edu 1 - Modeling Growth for Services: Evidence from the App Economy Ken Moon, PhD Candidate, Stanford GSB, 655 Knight Way, Stanford, CA, 94305, United States of America, kenmoon@stanford.edu, Haim Mendelson We present a model of service operations to grow and sustain customers by the operational design and performance of services, rather than marketing alone. Applying our framework to data from services in the app economy, we show (i) that customers’ engagement contributes as powerfully to growth as virality; and (ii) evidence of an experience curve (from customer interactions) for service operations. We present a model of incentive-compatible pricing for this setting. 333 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 334 TC46 INFORMS Philadelphia – 2015 4 - Selling a Dream: Pricing under Savoring and Anticipation Javad Nasiry, Assistant Professor, Hong Kong University of Science and Technology, ISOM, LSK Building, HKUST, Hong Kong, Hong Kong - PRC, nasiry@ust.hk, Ioana Popescu ■ TC47 We study a market where customers derive emotional utility from anticipating pleasurable purchase outcomes, but experience disappointment if outcomes fall short of what they anticipated. In this context, we show that firms can profit by adopting randomized pricing policies. Sponsor: Manufacturing & Service Oper Mgmt/Sustainable Operations Sponsored Session ■ TC46 Chair: Gal Raz, Associate Professor, Ivey Business School, Western University, 1255 Western Road, London, ON, Canada, RazG@darden.virginia.edu 47-Room 104B, CC Topics in Remanufacturing and Recycling 46-Room 104A, CC Co-Chair: James Abbey, Texas A&M University, 4217 TAMU 320P, College Station, TX, 77843, United States of America, jabbey@mays.tamu.edu 1 - Recycling as a Strategic Supply Source Gal Raz, Associate Professor, Ivey Business School, Western University, 1255 Western Road, London, ON, Canada, RazG@darden.virginia.edu, Gilvan (Gil) Souza Issues Related to Supply Chain Management Sponsor: Manufacturing & Service Oper Mgmt/Service Operations Sponsored Session Chair: Achal Bassamboo, Professor, Kellogg School of Management, 2001 Sheridan Road, Evanston, IL, 60208, United States of America, abassamboo@kellogg.northwestern.edu 1 - Worker Poaching in a Supply Chain: Enemy from Within? Evan Barlow, Northwestern University, Evanston, IL, United States of America, e-barlow@kellogg.northwestern.edu, Gad Allon, Achal Bassamboo In this paper we investigate how recycling can be used as a strategic source of supply in the presence of competition and a powerful material supplier. We examine the economic and environmental impact of a manufacturer’s decision to recycle its products and the implications on the customers, supplier and society as a whole. 2 - The Effect of Environmental Regulation on DFE Innovation: Social Cost in Primary/ Secondary Markets Cheryl Druehl, George Mason University, 4400 University Dr MS 5F4, Fairfax, VA, 22030, United States of America, cdruehl@gmu.edu, Vered Blass, Gal Raz Poaching workers has become a universal practice. We explore worker poaching between firms linked in a supply chain. We show that the classical intuition from labor economics is insufficient in explaining poaching between supply chain partners. We also show how and under what conditions worker poaching can actually improve supply chain performance. Finally, we show how the equilibrium identity of the supply chain bottleneck depends on the interaction between hiring, poaching, and productivity. We examine DfE innovations in the use stage and for refurbishing of a firm selling new primary market products and refurbished products in a separate secondary market. The firm determines innovations, prices, and fraction collected. Using LCA data from cell phones, we compare EPR and Use stage regulations on profits and environmental impact. 2 - Dynamic Clustering and Assortment Personalization: The Value of Information Pooling Sajad Modaresi, Duke University, 100 Fuqua Drive, Durham, NC, United States of America, sajad.modaresi@duke.edu, Denis Saure, Fernando Bernstein 3 - New Versus Refurbished: Key Factors that Influence Consumers’ Decisions Erin Mckie, University of South Carolina, 1014 Greene Street, Columbia, SC, 29208, United States of America, erinmckie@gmail.com, Mark Ferguson, Michael Galbreth, Sriram Venkataraman A retailer faces heterogeneous customers with initially unknown preferences. The retailer can personalize assortment offerings based on available profile information; however, users with different profiles may have similar preferences, suggesting that the retailer can benefit from pooling information among customers with similar preferences. We propose a dynamic clustering approach that adaptively adjusts customer segments and personalizes the assortment offerings to maximize cumulative profit. Remanufacturing is increasingly providing new profit opportunities for firms, and more product condition options – such as new, refurbished, and used – for consumers to choose between. Using secondary data and choice model analysis techniques, this study estimates the influence of various factors on consumers’ purchasing decisions. 3 - Policing a Self-policing Firm: Incentives for Detection and Disclosure of Compliance Violations Sang Kim, Yale School of Management, New Haven, CT, United States of America, sang.kim@yale.edu 4 - The Value of Competition in Remanufacturing Narendra Singh, Georgia Institute of Technology, Atlanta, GA, United States of America, Narendra.Singh@scheller.gatech.edu, Karthik Ramachandran, Ravi Subramanian One of the challenges in enforcement of environmental regulations is designing an effective incentive mechanism that elicits firms’ voluntary detection and disclosure of compliance violations. with a right incentive, a firm self-polices its internal operations to detect random violations before a regulator does, and subsequently puts a remedial action in place. We study this incentive dynamic using a game-theoretic framework. We study an OEM’s product strategy when the OEM offers a new product that depreciates over time and consumers are strategic. The OEM competes with a third-party remanufacturer for acquisition and remanufacturing of the depreciated products. We study how competition from the third-party remanufacturer affects the OEM. 4 - Reshoring Manufacturing: Supply Availability, Demand Updating, and Inventory Pooling Bin Hu, Assistant Professor, UNC Kenan-Flagler Business School, CB#3490 McColl Bldg, University of North Carolina, Chapel Hill, NC, 27519, United States of America, Bin_Hu@kenan-flagler.unc.edu, Li Chen ■ TC48 48-Room 105A, CC Managing Finances and Risk in Supply Chains Reshoring shortens the distance from factory to market, however limited onshore supply availability may force reshoring manufacturers to remain dependent on offshore suppliers, leading to increased distance from supplier to factory. In this case, we show that manufacturers’ preferences toward reshoring boil down to trade-offs between operational flexibilities. We characterize when manufacturers prefer reshoring, and further identify operational strategies that can swing such preferences. Sponsor: Manufacturing & Service Oper Mgmt/iFORM Sponsored Session Chair: Danko Turcic, Associate Professor Of Operations, Olin Business School, Washington University in St. Louis, St Louis, MO, United States of America, turcic@wustl.edu Co-Chair: Panos Kouvelis, Professor, Olin Business School, Washington University in St. Louis, St Louis, MO, United States of America, kouvelis@wustl.edu 334 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 335 INFORMS Philadelphia – 2015 TC50 1 - Quality at the Source or Quality at the End? Managing Supplier’s Quality under Information Asymmetry Mohammad Nikoofal, Católica Lisbon School of Business & Economics, UCP, Palma de Cima, Lisbon, 1649-023, Portugal, mohammad.nikoofal@ucp.pt 3 - Multi-item Spare Parts Inventory Planning with Selective use of Advance Demand Information Geert-Jan Van Houtum, Full Professor, Eindhoven University of Technology, P.O. Box 513, Eindhoven, 5600MB, Netherlands, g.j.v.houtum@tue.nl, Tarkan Tan, Engin Topan In this paper, we first develop and then compare two different mechanisms for the buyer in order to control quality improvement efforts exerted by the supplier when the supplier has private information about his inborn reliability. We propose a multi-item, spare parts inventory system model with a general representation of imperfect demand information. We determine which parts should be monitored and how much stock should be kept for each component so that a given aggregate system availability is maintained. Our model allows excess inventory on stock and on order to be returned to the central depot or external supplier at a certain return cost. We also characterize the optimal ordering and return policy. 2 - Optimal Monitoring Decisions for Asset Based Lending Nikolaos Trichakis, Harvard Business School, Boston, MA, United States of America, HBS, ntrichakis@hbs.edu, Dan Iancu, Do Young Yoon We consider a firm financing its operations by collateralizing its working assets, e.g., inventory. To mitigate the risk due to the assets’ uncertain valuation, the lender has a monitoring option entitling him to early repayment by liquidation. We derive the optimal liquidation policy, showing that it can have a nonthreshold structure. We derive bounds on the optimal monitoring time, and leverage them to devise simple heuristics, which perform well in numerical studies. ■ TC50 50-Room 106A, CC Operations Economics Sponsor: Manufacturing & Service Operations Management Sponsored Session 3 - Capital Structure with Flexible Future Investments Qi Wu, Case Western University, Cleveland, OH, United States of America, Weatherhead School of Management, CWRU, qxw132@case.edu, Peter Ritchken Chair: Terry Taylor, U.C. Berkeley, Haas School of Business, 2220 Piedmont Avenue, Berkeley, CA, United States of America, taylor@haas.berkeley.edu We analyze the interaction between investment and financing decisions in a dynamic contingent claims model where the firm has the ability to dynamically control production decisions of assets in place and has growth options to invest in that can be financed with debt and equity. The fundamental question to be addressed is how investment timing and financing decisions are affected by the existing capital structure and the nature of the operating flexibility inherent in the growth options. Co-Chair: Wenqiang Xiao, Associate Professor, New York University, Stern School of Business, 44 West Fourth Street, 8-72, New York, NY, 10012, United States of America, wxiao@stern.nyu.edu 1 - Strategic Outscouring under Competition and Asymmetric Information Lusheng Shao, University of Melbourne, Melbourne, Australia, lusheng.shao@unimelb.edu.au, Xiaole Wu, Fuqiang Zhang 4 - Make-to-Order vs. Make-to-Stock when Firms Compete, Input Costs, and Demand are Stochastic Danko Turcic, Associate Professor of Operations, Olin Business School, Washington University in St. Louis, St. Louis, MO, United States of America, turcic@wustl.edu, Guang Xiao, Panos Kouvelis This paper studies two firms’ outsourcing strategies under competition and asymmetric cost information. We find that without asymmetric information, the firms will choose the supplier with smaller cost uncertainty. However, with information asymmetry, the supplier with greater cost uncertainty may be preferred. This paper provides a new rationale for why firms choose long and short production lead times that is based, in part, on non-competitive behavior in product markets. We identify a set of conditions, which imply that some, otherwise identical, production firms want to choose long production lead times, while others choose short production lead times. The conditions are: (i) stochastic production costs, (ii) price-dependent demand, and (iii) strategic inventory withholding. 2 - Information Preferences in the Supply Chain under Strategic Inventory Abhishek Roy, PhD Student, McCombs School of Business, University of Texas at Austin, 2110 Speedway Stop B6500, Austin, TX, 78712, United States of America, abhishek.roy@utexas.edu, Steve Gilbert, Guoming Lai ■ TC49 We investigate how the possibility of strategic inventory influences the preferences for information sharing between supply chain partners. Among other results, we show that the presence of strategic inventory may alter traditional information preferences of the supply chain partners regarding the creation of a mechanism for sharing information about the retailer’s operation with the supplier. 49-Room 105B, CC Multi-Echelon Inventory Modeling Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain Sponsored Session 3 - Product Quality in a Distribution Channel with Inventory Risk Kinshuk Jerath, Columbia University, 521 Uris Hall, 3022 Broadway, New York, NY, 10027, United States of America, jerath@columbia.edu, Sang Kim, Robert Swinney Chair: Sean Willems, University of Tennessee, 453 Haslam Business Building, Knoxville, TN, 37996, United States of America, willems@bu.edu 1 - Velocity-based Storage in a Semi-automated Order Fulfillment System Stephen Graves, MIT, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, sgraves@mit.edu, Rong Yuan We analyze a situation in which a product has to be designed and sold under demand uncertainty. We consider the jointly optimal quality and inventory decision in both a centralized channel (a single firm determines both) and a decentralized channel (a manufacturer determines quality while a retailer determines inventory), and discuss how demand uncertainty impacts the optimal quality-inventory pair and how coordination of the decentralized channel may be achieved. Online retailers continue to invest in technology to improve the efficiency of order fulfillment. This technology creates new operating challenges and opportunities. We examine a semi-automated fulfillment system in which pickers and stowers are stationary, and the inventory storage units are brought to them. We evaluate the effectiveness of velocity-based storage and consider how to deploy a velocity-based storage policy in light of picking, stowing and storage decisions. 4 - Congested Platforms Terry Taylor, U.C. Berkeley, Haas School of Business, 2220 Piedmont Avenue, Berkeley, CA, United States of America, taylor@haas.berkeley.edu In a platform business model, the platform firm provides a per-service wage payment to independent agents (e.g., drivers in riding-sharing services (e.g., Uber), shoppers in delivery services (e.g., Instacart)) to motivate them to provide service to customers. This paper using a queueing model to examine the impact of congestion on the platform’s optimal price and wage. 2 - Incorporating an Operational Layer into the Guaranteed-service Inventory Optimization Approach Steffen Klosterhalfen, University of Richmond, 1 Gateway Road, Richmond, VA, 23173, United States of America, steffenklosterhalfen@googlemail.com, Daniel Dittmar The existing guaranteed-service contributions assume bounded demand and do not explicitly model how excess demand is handled by some type of flexibility measure. The lack of a clear operational description leaves the material flow representation somewhat incomplete and renders the approach controversial. We incorporate operating flexibility in the form expediting. By doing so we can work directly with the external (unbounded) demand and the entire material flow is easy to trace and understand. 335 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 336 TC51 INFORMS Philadelphia – 2015 ■ TC51 2 - Nonparametric Demand Predictions for New Products Srikanth Jagabathula, NYU, 44 West Fourth Street, New York, NY, United States of America, sjagabat@stern.nyu.edu, Lakshminarayana Subramanian, Ashwin Venkataraman 51-Room 106B, CC Online Retailing Predicting demand for new products is important and challenging. Existing parametric approaches require selection of relevant features of products and specification of the parametric structures, both of which are challenging. We propose a non-parametric approach combining ideas from “Learning to Rank” in machine learning and “Choice Estimation” in operations and marketing. The resulting methods can be used out-of-the-box and allow us to predict the impact of changes in product features. Sponsor: Manufacturing & Service Operations Management Sponsored Session Chair: Dorothee Honhon, Associate Professor, University of Texas at Dallas, 800 W. Campbell Road, Richardson, TX, 75080, United States of America, Dorothee.Honhon@utdallas.edu 3 - A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing Xiao Liu, Assistant Professor Of Marketing, New York University, 44 West 4th Street, New York, NY, 10012, United States of America, xiaoliu@andrew.cmu.edu, Kannan Srinivasan, Param Vir Singh Co-Chair: Amy Pan, Assistant Professor, University of Florida, Dept. of ISOM, Warrington College of Business Administr, Gainesville, FL, 32608, United States of America, amy.pan@warrington.ufl.edu 1 - Counteracting Strategic Purchase Deferrals: The Impact of Online Retailers’ Return Policy Decisions Tolga Aydinliyim, Baruch College, One Bernard Baruch Way, Dept of Management Box B9-240, New York, United States of America, Tolga.Aydinliyim@baruch.cuny.edu, Mehmet Sekip Altug In this study, we combine methods from cloud computing, machine learning and text mining to illustrate how content from social media can be effectively used for forecasting purposes. We conduct our analysis on a staggering volume of nearly two billion Tweets. Our main findings highlight that, in contrast to basic surfacelevel measures such as volume or sentiment, the information content improve forecasting accuracy significantly. We study the impact of (i) forward-looking (i.e., discount-seeking) consumer behavior and (ii) consumers’ sensitivity to clearance period stock availability on retailers’ returns management decisions and the ensuing demand segmentation and profit effects in both monopolistic and competitive settings. 4 - Modeling Multi-taste Consumers Liu Liu, NYU Stern School of Business, 40 West 4th Street, Tisch Hall, Room 825, New York, NY, 10012, United States of America, lliu@stern.nyu.edu, Daria Dzyabura 2 - Replenishment under Uncertainty in Online Retailing Jason Acimovic, Penn State University, 462 Business Building, University Park, PA, 16802, United States of America, jaa26@smeal.psu.edu, Stephen Graves In many product categories where recommendation systems are used, a single consumer may have multiple different tastes. We propose a framework for modeling choice behavior of such a multi-taste consumer and an iterative algorithm for estimation. We test it in numerical studies and an empirical application (Allrecipes.com). Our results show that it has superior out-of-sample predictive performance than single-taste models and is able to accurately recover parameters in simulation studies. Online retailers often may serve most customers from any warehouse location. Simple order-up-to policies are easy to implement; however, they may perform suboptimally leading to high shipping costs. We propose a replenishment heuristic based on bringing inventory up to a target level on the day inventory arrives. We calculate robust target levels, taking into account demand uncertainty, shipping costs, and estimated stockout costs. We show how this policy performs on realistic data. 3 - Optimal Spending for a Search Funnel Shengqi Ye, The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX, 75080, United States of America, sxy143530@utdallas.edu, Goker Aydin, Shanshan Hu ■ TC53 53-Room 107B, CC Grab Bag of Behavioral Papers Sponsored search marketing has been a major advertising channel for online retailers. Recent observation indicates that not all customers finalize their purchase decision after their first search query. Instead, customers might take a path of keywords and clicks - a search funnel - to complete a conversion. Noting this behavior, we investigate a retailer’s optimal advertising budget allocation across keywords in the search funnel. Sponsor: Behavioral Operations Management Sponsored Session Chair: Kenneth Schultz, Associate Professor, AFIT, 2950 Hobson Way, WPAFB, OH, 45433, United States of America, Kenneth.Schultz@afit.edu 1 - The Influence of Education and Experience Upon Contextual and Task Performance in Warehouse Operations Allen Miller, Student, Air Force Institute of Technology, 2950 Hobson Way, WPAFB, OH, 45433, United States of America, Allen.miller@afit.edu 4 - Omnichannel Inventory Management with Buy-Online-and-Pickup-in-Store Fei Gao, The Wharton School, University of Pennsylvania, 3730 Walnut Street, 500 Jon M. Huntsman Hall, Philadelphia, PA, United States of America, feigao@wharton.upenn.edu, Xuanming Su Many retailers offer customers the option to buy online and pick up orders in store. We study the impact of this omnichannel strategy on store operations and offer recommendations to retailers. We believe worker-performance may be affected by the individual’s knowledge of why and where they fit into a larger system, defined as mission clarity. We conduct a controlled experiment to discern how education, experiences and subject characteristics impact mission clarity and subsequently contextual and task performance in a pick-and-pack operation. ■ TC52 2 - Personal Bias and Contract Setting Julie Niederhoff, Syracuse University, Syracuse, NY United States of America, jniederh@syr.edu 52-Room 107A, CC Machine Learning Applications in Marketing The efficacy and necessity of coordinating contracts has a strong analytical support, but experimental work shows that decision makers do not set the contracts as theory prescribes. Alternative objective functions of risk and fairness are explored at the individual level to understand when and for whom the contracts are most and least effective and necessary. Sponsor: Marketing Science Sponsored Session Chair: Daria Dzyabura, Assistant Professor of Marketing, NYU Stern School of Business, 40 West 4th Street, Tisch 805, New York, NY, 10012, United States of America, ddzyabur@stern.nyu.edu 1 - Big Data Pricing Eric Schwartz, University of Michigan, Ann Arbor, Michigan, United States of America, ericmsch@umich.edu, Kanishka Misra 3 - The Influence of Emergency Medical Services Load on Paramedics On-scene Clinical Decisions Mohammad Delasay, Post-doctoral Fellow, Tepper School of Business, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, United States of America, delasays@andrew.cmu.edu, Kenneth Schultz, Armann Ingolfsson We study how a firm should maximize revenue by dynamically setting its price over time for a new product. We solve this optimal experimentation problem as a multi-armed bandit problem combined with economic theory. The approach adds to dynamic pricing in marketing and econometrics using non-parametric identification of demand by using reinforcement learning. In particular, we derive a pricing algorithm based on upper confidence bound and illustrate its theoretical and empirical properties. We investigate the effect of emergency medical system load on paramedics’ medical decisions. We hypothesize that paramedics’ decisions about on-scene time and transporting a patient to hospital are influenced by the emergency system load. We test our hypotheses by analyzing a data set of emergency responses in Calgary, Canada. 336 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:54 AM Page 337 INFORMS Philadelphia – 2015 TC56 4 - The Bright Side of Managerial Overconfidence Juan Li, Assistant Professor, Nanjing University, No. 5 Ping Cang Xiang, Nanjing, China, juanli@nju.edu.cn, Baojun Jiang, Fuqiang Zhang 4 - Opportunism in Manufacturing Outsourcing Keith Skowronski, The Ohio State University, Fisher 251A, 2100 Neil Avenue, Columbus, OH, 43210, United States of America, skowronski.2@osu.edu, W. C. Benton Managers are often overconfident about the accuracy of their demand forecast. This paper shows that the firm may actually benefit from such overconfidence bias whether or not its competitor has such bias. Further, such bias can lead to a win-win situation for both competing firms. Using dyadic buyer-supplier data, we empirically examine two types of supplier opportunism, poaching and shirking, in manufacturing outsourcing relationships. In this multi-country study, the legal environment of the supplier’s location is hypothesized to moderate the relationships between exchange hazards, relational governance mechanisms and the different forms of opportunism. 5 - Suppliers as Liquidity Providers Panos Markou, IE Business School, Calle Maria de Moina 12 Bajo, Madrid, 28006, Spain, pmarkou.phd2016@student.ie.edu, Daniel Corsten ■ TC54 54-Room 108A, CC Discrete Optimization Models for Homeland Security and Disaster Management Using a novel dataset comprising the top 10 suppliers of more than 80,000 public and private companies, we examine the value of having a supplier that is not financial constrained. For financially constrained customers, holding cash is costly. However, we show that having even one financially unconstrained supplier allows these customers to “outsource” some of their cash holdings. Financial standing is an important consideration when choosing suppliers. Cluster: Tutorials Invited Session Chair: Laura Mclay, Associate Professor, University of Wisconsin, 1513 University Ave, ISYE Department, Madison, WI, 53706, United States of America, lmclay@wisc.edu 1 - Discrete Optimization Models for Homeland Security and Disaster Management Laura Mclay, Associate Professor, University of Wisconsin, 1513 University Ave, ISYE Department, Madison,WI, 53706, United States of America, lmclay@wisc.edu ■ TC56 56-Room 109A, CC Commercialization of New Technologies Cluster: New Product Development Invited Session Preparing for and responding to disasters, including acts of terrorism, is an important issue of national and international concern. Recent disasters underscore the need to manage disasters to minimize their impact on critical infrastructure and human suffering. In this tutorial, we survey the operations research literature that develops, analyzes and applies discrete optimization models to effectively mitigate, prepare for, respond to and recover from a wide variety of disasters. Chair: Karthik Ramachandran, Georgia Institute of Technology, 800 West Peachtree NW, Atlanta, GA, 30308, United States of America, Karthik.Ramachandran@scheller.gatech.edu Co-Chair: Sreekumar Bhaskaran, SMU, Dallas, TX, United States of America, sbhaskar@cox.smu.edu 1 - Product Line Design for Strategic Customers Saurabh Bansal, Assistant Professor, Penn State Univrsity, 405 Business Building, University Park, PA, 16802, United States of America, sub32@psu.edu, Karthik Ramachandran ■ TC55 55-Room 108B, CC We report results for optimal product line design when customers are strategic about uncertain quality of products. Our analysis explains evolution of product lines observed in practice. Outsourcing I Contributed Session 2 - Licensing Contracts: Control Rights and Options Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore, niyazitaneri@sutd.edu.sg, Pascale Crama, Bert De Reyck Chair: Ting Luo, University of Texas at Dallas, 800 W Campbell Rd, Richardson, TX, 75080, United States of America, ting.luo@utdallas.edu 1 - Outsourcing Supplier Selection: Quality-driven Demand and Taguchi Loss Function Yanni Ping, Drexel University, 3220 Market Street, Gerri C. LeBow Hall 730, Philadelphia, PA, 19104, United States of America, yp86@drexel.edu, Seung-lae Kim, Min Wang Research and development (R&D) collaborations, though common in high-tech industries, are challenging to manage due to technical and market risks as well as incentive problems. We investigate the impact of control rights, options, payment terms and timing decisions on R&D collaborations between an innovator and a marketer. We provide recommendations on the optimal contract structure and timing based on the R&D project characteristics. Facing limited capacity, a manufacturer would often rely on external suppliers. How to select suppliers to work with becomes a strategic decision particularly when demand for the final product is quality driven. In this talk, we adopt a Taguchi loss function as a supplier’s quality measurement and present a dynamic programming model to explore how supplier quality affects manufacturer’s outsourcing strategy. We propose simple and efficient algorithms for supplier selection in a dynamic setting. 3 - Does Equity Crowdfunding Improve Entrepreneurial Firm Performance? Susanna Khavul, UTA/London School of Economics, London, United Kingdom, s.khavul@lse.ac.uk, Saul Estrin As a fast moving financial innovation, equity crowdfunding may relax resource constraints for new ventures. Using four years of proprietary data, we model how information provision, generation, and exchange affects the supply of funds and likelihood of pitch funding. We evaluate this against the survival and performance of the firms that sought funding. 2 - Fixed Entry Cost Effect on Contract Length and Renewals in a Maintenance Service Contract Systems Rodrigo Ulloa, Pontificia Universidad Católica de Chile, Av. Vicuña Mackenna 4860, Santiago, Chile, rsulloa@uc.cl, Alejandro Mac Cawley, Rodrigo Pascual, Gabriel Santelices We analyze how the inclusion of a fixed entry cost will affect the decision making of a maintenance contract, using a model that evaluates the contract value for the vendor according to the contract duration and its renewals. The analysis considers different scenarios that show the existence of a relationship between the length of the contract and the amount of renovations from which the contract is valuable for the vendor. 3 - Long-term Outsourcing under Stochastic Learning and Information Asymmetry Ting Luo, University of Texas at Dallas, 800 W Campbell Rd, Richardson, TX, 75080, United States of America, ting.luo@utdallas.edu Suppliers can reduce their cost through learning by doing, however their learning abilities and outcomes are kept as private information. When buyers design the procurement contract, they must consider the above effects. We study the interplay of stochastic learning and information asymmetry. We show that the stochastic learning has a profound impact on the optimal contract. 337 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 338 TC57 INFORMS Philadelphia – 2015 ■ TC57 drought risk assessment model is constructed from the thermoelectric power sector’s operational perspective. 57-Room 109B, CC 2 - Portfolio Approach for Optimal Rooftop Solar Arrays Selection for Distributed Generation Olufemi Omitaomu, Senior Research Scientist, Oak Ridge National Laboratory, 1 Bethel Valley Road, MS-6017, Oak Ridge, TN, 37831, United States of America, omitaomuoa@ornl.gov, Xueping Li Long-Term Electric Power System Planning Models Sponsor: ENRE – Energy I – Electricity Sponsored Session Chair: Ramteen Sioshansi, Associate Professor, The Ohio State University, Integrated Systems Engineering, 1971 Neil Avenue, Columbus, OH, 43210, United States of America, sioshansi.1@osu.edu 1 - Optimizing Storage Operations in Longer-term Power System Models Sonja Wogrin, Comillas Pontifical University, Calle Alberto Aguilera 23, Madrid, Spain, sonja.wogrin@comillas.edu, David Galbally, Javier Reneses We present a portfolio selection approach that consider thousands of buildings with different solar energy potential and that are being considered for utility-scale distributed power generation. Our approach uses Markowitz mean-variance portfolio selection model to select suitable rooftops by identifying a combination of buildings that will maximize solar energy outputs and minimize system variability. Our approach is implemented using some real data-sets. In a rapidly changing power system the proper characterization of storage behavior becomes an increasingly important issue. We propose a new formulation to capture storage behavior in medium- and long-term power system models that use a load duration curve. In such models the chronology among individual hours is lost; our approach addresses related shortcomings and is able to accurately replicate hourly evolution of storage levels while keeping computational time tractable. ■ TC59 59-Room 110B, CC Impacts of Climate Change Sponsor: ENRE – Environment II – Forestry Sponsored Session 2 - Multi-stage Investment in Renewable Energies via Linear Decision Rules Maria Ruth Dominguez Martin, Universidad de Castilla La Mancha, Av. Carlos III, s/n, Toledo, Spain, Ruth.Dominguez@uclm.es, Miguel Carrion, Antonio Conejo Chair: Chris Lauer, Oregon State, Portland, OR, United States of America, cjlauer@gmail.com 1 - Planning Forest Harvesting under Climate Change: A Stochastic Optimization Model Jordi Garcia, Researcher, Instituto Superior de Agronomia, Universidade de Lisboa, Portugal, Tapada da Ajuda., Lisbon, Portugal, jordigarcia@isa.ulisboa.pt, Andres Weintraub, Cristobal Pais, Joanna Bachmatiuk Investment in generating capacity involves high uncertainty. In the real world, these decisions are usually made in several stages. We propose a multi-stage investment model to transform a thermal-based power system into a renewabledominated one. We consider the uncertainty of the demand growth and the investment costs, as well as the variability of the renewable power production throughout the year. In this paper we consider a medium term forest planning problem in the presence of uncertainty due to climate change. For each time period the forest planner must decide which areas to cut in order to maximize expected net profit. A multistage stochastic model using 32 climate scenarios was developed and solved to determine optimal harvesting decisions under uncertainty. The stochastic solutions were compared to the solution of a deterministic model where an average climate scenario was used. 3 - Impact of Unit Commitment Constraints on Generation Expansion Decisions under Wind Uncertainty Jalal Kazempour, Technical University of Denmark, Department of Electrical Engineering, Kgs. Lyngby, 2800, Denmark, seykaz@elektro.dtu.dk, Amin Nasri, Antonio Conejo 2 - Will Climate Change Induced Effects Cause Harm to Value Chains of the Bio-based Industry? Peter Rauch, Pd, BOKU, Feistmantelstrasse 4, Wien, 1180, Austria, peter.rauch@boku.ac.at Most of available generation expansion decision-making tools in the literature neglect a number of unit commitment (UC) constraints, e.g., on/off commitment status, ramping limits and minimum production level of thermal units. This study analyzes the impact of those constraints on generation expansion decisions in power systems with significant wind power integration. To this end, a two-stage stochastic programming problem is proposed and solved using a decomposition technique. Uncertainty increasingly affects ecosystems and storms and bark beetle infestations are the main causes of forest damage. Risks and their impacts on value chains of the bio-based industry are evaluated by a System Dynamics model of the Austrian wood supply including a stochastic simulation of risk agents. Results provide insights on probabilistic future wood supply security for sawlogs, pulpwood resp. energy wood and reveal a contra-intuitive system effect for the climate change scenario. 4 - Stochastic Generation and Transmission Investment Planning Model Yixian Liu, The Ohio State University, 210 Baker Systems Bldg., 1971 Neil Ave., Columbus, OH, 43210, United States of America, liu.2441@osu.edu, Ramteen Sioshansi 3 - Multiobjective Optimization to Study the Impact of Climate Change on the Joint Provision of Ecosystem Services Nick Kullman, Masters Student, University of Washington, 360 Bloedel Hall, Seattle, WA, United States of America, nick.kullman@gmail.com, Sventlana Kushch, Sandor Toth Increasing electricity demand makes it necessary to expand the capacity of the current electrical grid. We propose a multi-stage stochastic linear programming model to seek an optimal investment plan in generators, storage devices and transmission lines in a long time horizon. Multiple uncertainties are considered involving both investment and dispatch decisions. The model is large in scale and may take excessive computational time to be solved. Decomposition methods will be applied to solve it. Climate change has been shown to alter the provision of forest ecosystem services such as carbon sequestration and wildfire mitigation. Less understood is how climate change will alter the tradeoffs among ecosystem services acquired simultaneously. We present a scenario-based multi-objective mathematical programming method to study these changes on the joint provision of ecosystem services in the Deschutes National Forest. ■ TC58 4 - Incorporating Acclimation and Feedback into Reserve Selection During Climate Change Austin Phillips, University of Washington, Seattle, WA, United States of America, austinjphillips90@gmail.com, Sandor Toth, Robert Haight 58-Room 110A, CC Electricity and System Resilience Sponsor: ENRE – Energy I – Electricity Sponsored Session Climate change threatens many species, and conservation in such a dynamic setting is challenging. We developed a mixed integer reserve selection model that pairs population dynamics and sequential selection in a nonlinear feedback loop. The model accounts for species’ ability to acclimate, as well as disperse, to track suitable conditions. We explore optimal management strategies to facilitate species’ survival as they disperse and acclimate in response to warming. Chair: Valerie Thomas, Professor, Georgia Institute of Technology, 755 Ferst Drive, NW, Atlanta, GA, United States of America, valerie.thomas@isye.gatech.edu 1 - Stochastic Model for Assessment of Thermoelectric Power Generation Drought Risk under Climate Change Royce Francis, George Washington University, 800 22nd St. NW B1850, Washington, DC, 21212, United States of America, seed@gwu.edu, Behailu Bekera The objective of this article is to propose a stochastic method for analyzing drought risk to the thermoelectric power generation infrastructure sector due to its heavy reliance on freshwater availability. In particular, this article proposes a thermoelectric drought characterization framework from which a stochastic 338 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 339 INFORMS Philadelphia – 2015 ■ TC60 ■ TC61 60-Room 111A, CC 61-Room 111B, CC Disruption Management Sustainable and Responsible Supply Chain Management Contributed Session TC62 Sponsor: ENRE – Environment I – Environment and Sustainability Sponsored Session Chair: Min Ouyang, Associate Professor, Huazhong University of Science and Technology, Room W308 in S1 Building, 1037 Luoyu Road, Wuan, 430074, China, mouyang618@gmail.com 1 - Transportation Network Protection: A Model with Variable Flow Demand Stefano Starita, PhD Researcher, Kent Business School, University of Kent, University of Kent, Canterbury, CT2 7PE, United Kingdom, s.starita@kent.ac.uk, Dr. Maria Paola Scaparra Chair: Jose Cruz, Associate Professor, University of Connecticut, 2100 Hilllside Road, Storrs, CT, 06269, United States of America, Jose.Cruz@business.uconn.edu 1 - Corporate Social Responsibility and Supply Chain Profitability Zugang Liu, Associate Professor, Penn State Hazleton, 76 University Dr, Hazleton, PA, United States of America, zxl23@psu.edu, Trisha Anderson, Jose Cruz Protecting transportation infrastructure is critical to avoid life and economic losses. We model a fortification problem on an all-pairs, flow-based network. To model system users’ behavior, the traffic demand is assumed to be dependent on the length of the shortest path available. We present an efficient heuristic solution approach and a case study on the London tube. We find that environmental and social responsible activities have different impacts on different stages of supply chains. For manufacturers, positive social activities and negative environmental activities increase the return on assets; for wholesalers, neither social nor environmental activities has significant impact; for retailers, negative environmental activities negatively affect the return on assets. 2 - Comparison of Supply Chain Recovery Policies After a Major Disruption Joanna Marszewska, Assistant Professor, Jagiellonian University, Department of Japanology and Sinology, Krakow, 31120, Poland, rokimi@op.pl, Tadeusz Sawik 2 - The Amazon Tax and E-tailer Supply Chains Trisha Anderson, Associate Professor, Texas Wesleyan University, 1201 Wesleyan Street, Fort Worth, TX, United States of America, trdanderson@txwes.edu, Kevin Mcgarry Different recovery policies of a supply chain after major disruption caused by natural disasters are presented. The Japan’s competiveness-robustness dilemma is discussed against a resilient supply chain design strategy. Single, dual or multiple sourcing, improved suppliers visibility, protection of suppliers against natural disasters and prepositioning of emergency inventory of product-specific parts along a supply chain are considered and their impact on the recovery process is analyzed. We study two hypothesis to address a key legal question that e-tailers consider when opening up distribution centers: whether they should operate under the assumption that collecting state sales tax for all online transactions is inevitable or continue to strategically position themselves to minimize the tax burden where possible, even if it compromises supply chain strategic positioning. We also study the environmental implications of these e-tailer supply chain decisions. 3 - Cargo Prioritization and Terminal Allocation in Case of Inland Waterway Disruption Liliana Delgado Hidalgo, Graduate Student, University of Arkansas, 4207 Bell Engineering Center, Fayetteville, AR, 72701, United States of America, ld002@uark.edu, Heather Nachtmann 3 - Social Responsibility Investments: Financial Networks, Transaction Cost, and Risk Effects Jose Cruz, Associate Professor, University of Connecticut, 2 100 Hilllside Road, Storrs, CT, 06269, United States of America, Jose.Cruz@business.uconn.edu We propose a solution approach to reroute barges in case of an Inland waterway disruption. The first part of the solution uses an Analytic Hierarchical Process (AHP) to assign priority index to the barges. We formulate a Integer Linear Problem to assign the barges to the terminals where the cargo is offloaded to be transported by a different transportation mode. The AHP results are used to schedule the barges assigned to a terminal. A case example is presented to illustrate our results. This paper develops a network equilibrium model in conjunction with capital asset pricing model (CAPM) and the net present value (NPV) to determine the optimal portfolio, prices, profits, and equity values of financial network firms under financial risks and economic uncertainty. We investigate how social responsible financial investment decisions affect the values of interconnected financial firms from a network perspective. 4 - Green Building Decision-making using an Exploration and Exploitation Approach John Dickson, Symphony Teleca Analytics, 5360, Legacy Drive, Plano, TX, United States of America, john.dickson@mavs.uta.edu, Jay Rosenberger, Victoria Chen 4 - Resilient Design in Agribusiness Supply Chain under Supply Disruptions Golnar Behzadi, PhD Student, University of Auckland, Level 2, Room 439-215,70 Symonds St, Auckland, 1010, New Zealand, gbeh681@aucklanduni.ac.nz, Abraham Zhang, Tava Olsen, Michael O’sullivan The experiments or simulations conducted by computers can be a tedious task, which require substantial computational time. This research focuses on developing a surrogate based optimization, in which we iteratively build a surrogate model, using few points and then optimize the model by adding more points until the best solution is found. A single story residential green building based in California is used as a case study. Agribusiness supply chains have limited lifecycle of products, seasonality of supply and demand, long lead time for production and delivery, and supply that is affected by climatic variability, which makes them especially vulnerable to supply disruptions. A special approach to risk management is required and here we consider resilience. Resilience incorporates concepts from vulnerability and risk management to address the recovery of a system from disruptions (rare highimpact risks). ■ TC62 5 - Decision Support for Critical Infrastructure Resilience Enhancement Min Ouyang, Associate Professor, Huazhong University of Science and Technology, Room W308 in S1 Building, 1037 Luoyu Road, Wuan, 430074, China, mouyang618@gmail.com 62-Room 112A, CC Optimization in Bio-energy Cluster: Energy Systems: Design, Operation, Reliability and Maintenance Invited Session It develops a framework of resilience decision support system RDSS for critical infrastructures. This RDSS includes seven modules: Data Input, Property Statistics, Scenario Generation, Vulnerability Analysis, Restoration Simulation, Resilience Assessment and Strategy Exploration, which together allow for statistically and visually exploration of critical infrastructure system resilience under point and period disruption scenarios and facilitates effectiveness analysis of resilience strategies. Chair: Mohammad Marufuzzaman, Mississippi State University, Industrial & Systems Engineering, Starkville, MS, 39762, United States of America, mm2006@msstate.edu 1 - Designing a Dynamic Multimodal Transportation Network under Biomass Supply Uncertainty Sushil Poudel, Mississippi State University, Starkville, MS, United States of America, srp224@msstate.edu, Mohammad Marufuzzaman, Linkan Bian, Hugh Medal This study presents a two-stage stochastic programming model that assigns multimodal facilities dynamically to design a biomass supply chain network under feedstock supply uncertainty. We develop algorithms combining sample average algorithm, progressive hedging algorithm, and rolling horizon algorithm to solve this challenging NP-hard problem. 339 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 340 TC63 INFORMS Philadelphia – 2015 2 - Designing a Reliable Bio-fuel Supply Chain Network Considering Link Failure Probabilities Linkan Bian, Assistant Professor, Mississippi State University, 260 McCain Building, Starkville, MS, 39762, United States of America, bian@ise.msstate.edu, Sushil Poudel, Mohammad Marufuzzaman 5 - Progressive Modeling: Towards a New Complex Systems Optimization Paradigm Mohamed Ismail, Assistant Professor, University of Regina, 3737 Wascana Parkway, Regina, SK, S4S0A2, Canada, mohamed.ismail@uregina.ca Progressive Modeling (PM) is a multidisciplinary forward-looking modeling approach that finds pragmatic solutions for many complex and large-scale industrial problems. Many related applications will presented to demonstrate the principles and the techniques adopted in this paradigm. The new modeling paradigm is expected to have many engineering applications and influence many disciplines such as systems optimization, Operations management, and system of systems engineering. This study presents a pre-disaster planning model that seeks to strengthen the multi-modal facilities links for a bio-fuel supply chain system under limited budget availability. The failure probability of the links are estimated using a spatial-statistical model. We developed a combinatorial Benders decomposition algorithm to solve this challenging NP-hard problem. 3 - Managing Congestion in a Multi-modal Facility Location Problem under Uncertainty Mohammad Marufuzzaman, Mississippi State University, Industrial & Systems Engineering, Starkville, MS, 39762, United States of America, mm2006@msstate.edu ■ TC64 64-Room 113A, CC This paper presents a mathematical model that studies the impacts of the congestion effect in a multi-modal facility location design problem under feedstock supply uncertainty. The model is solved using a hybrid algorithm that integrates constraint generation, sample average approximation, progressive hedging and rolling horizon algorithm. Panel Discussion: Analytics and Decision Analysis Sponsor: Decision Analysis Sponsored Session Chair: Jeffrey Keisler, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, MA, 02125, United States of America, Jeff.Keisler@umb.edu 1 - Analytics and Decision Analysis Moderator:Jeffrey Keisler, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, MA, 02125, United States of America, Jeff.Keisler@umb.edu, Panelists: Jeff Vales, Casey Lichtendahl, John Turner, Don Kleinmuntz, Max Henrion ■ TC63 63-Room 112B, CC Operations Management I Contributed Session Chair: Mohammed Darwish, Associate Professor, Kuwait University, Industrial and Management Systems Eng., P.O. Box 5969, Safat, 13060, Kuwait, m.darwish@ku.edu.kw 1 - Probabilistic Estimation of the Inventory Shortage Cost Feng Xu, Georgia Southwestern State University, 800 GSW State University Drive, School of Business Administration, Americus, GA, 31709, United States of America, feng.xu@gsw.edu Huge increases in data availability and computing power have transformed quantitative fields and led to a proliferation of tools for analytics. Panelists will discuss how can DA strengthen analytics broadly defined, and how can analytics strengthen DA. ■ TC65 Due to the difficulty in calculating the loss of goodwill, in estimating the shortage cost practitioners and researchers often assume a fixed penalty cost or switch to assigning a specific customer service level. This paper proposes probabilistic measurements of the shortage cost, based on mathematical relationship between the cost and the shortage amount. The derived closed-form estimates of the expected shortage cost can then be applied to determining the optimal inventory control policy. 65-Room 113B, CC Joint Session DAS/MAS:Game Theory, Decision Analysis, and Homeland Security, Part B Sponsor: Decision Analysis Sponsored Session 2 - Optimal Staffing with Endogenous Goals Buket Avci, Singapore Management University, 50 Stamford Road, Singapore, 248196, Singapore, buketavci@smu.edu.sg Chair: Jun Zhuang, University at Buffalo, SUNY, 317 Bell Hall, Buffalo, NY, 14221, United States of America, jzhuang@buffalo.edu 1 - Modeling A Multi-target Attacker-defender Resource Allocation Game Considering Risk Preferences Jing Zhang, University at Buffalo, SUNY, 338 Bell Hall, Buffalo, NY, 14221, United States of America, jzhang42@buffalo.edu, Jun Zhuang, Victor Richmond Jose We investigate the optimal staffing level decision of a firm, when employee performance is indirectly affected by staffing levels through workload. In the spirit of Prospect Theory, we posit that goals act as reference points, and there is an asymmetry between under and over-performance relative to a goal. We solve the corresponding principal-agent model in a queueing context and characterize conditions when endogenous goals are relevant for staffing decisions. Although evidence has been found that people often demonstrate risk preference when faced with risky decisions, the literature mostly assumed that adversaries are risk-neutral. This paper models a sequential attacker-defender game where the defender allocates defensive resources to multiple targets while considering the risk preferences of both the defender and attacker. We study the cases when the attacker could be either non-strategic, or strategic. 3 - Quality Management Theory Development via Meta-analysis Xianghui Peng, University of North Texas, 1307 West Highland Street, College of Business, Denton, TX, 76201, United States of America, xianghui.peng@unt.edu, Victor Prybutok, Robert Pavur A meta-analysis is conducted on the empirical studies in quality management (QM). The results allow evaluation of the relationship strength among QM practices, performance, and content factors. The longitudinal evaluation in this study investigates how relationships and content factors in the post-2005 period compare with the pre-2005 period. 2 - Game Theoretic Analysis of Secret and Reliable Communication Melike Baykal-görsoy, Rutgers, The State University of New Jersey, 96 Frelinghuysen Road, CoRE Building, Room 201, Piscataway, NJ, 08854, United States of America, gursoy@rci.rutgers.edu 4 - Determination of the Maximum Worth of Auctioned Lots using Acceptance Sampling Method Mohammed Darwish, Associate Professor, Kuwait University, Industrial and Management Systems Eng., P.O. Box 5969, Safat, 13060, Kuwait, m.darwish@ku.edu.kw, Fawaz Abdulmalek Secret and reliable communication presents a challenge involving a double dilemma for a user and an adversary. To get insight into this problem, we present two simple stochastic games. Explicit solutions are found. In addition, we show that under some conditions, incorporating in the transmission protocol a time slot dealing just with the detection of malicious threats can improve the secrecy and reliability of the communication without extra transmission delay. In recent years, auction becomes an important method of buying and selling different items around the world. The most common type of auctions that is found in practice is the English Auction where a bidder inspects the auctioned lot by taking a sample and based on the number of defective items found in the sample, he or she takes a critical decision regarding the maximum worth of the auctioned lot. We show how the maximum worth of an auctioned lot can be determined using acceptance sampling. 3 - Optimal Cost-sharing in General Resource Selection Games Konstantinos Kollias, Stanford University, 474 Gates Building, 353 Serra Mall, Stanford, CA, 94305, United States of America, kkollias@stanford.edu, Tim Roughgarden, Vasilis Gkatzelis Resource selection games provide a model for a diverse collection of applications where a set of resources is matched to a set of demands. In reality, demands are often selfish and congestion on the resources results in negative externalities for their users. We consider a policy maker that can set a priori rules to minimize the inefficiencies induced by selfish behavior and we characterize the control methods that minimize the worst-case inefficiency of equilibria. 340 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 341 INFORMS Philadelphia – 2015 4 - Strategic Security Screening Queue with Abandonments Ali Pala, PhD Student, University at Buffalo, 441 Delta Rd, Apt. 2, Amherst, NY, 14226, United States of America, alipala@buffalo.edu, Jun Zhuang ■ TC67 Risk of threats and congestion are the major problems in security screening procedures. Strict security screening policies help detect or deter the adversary applicants, but also lead to congestion which may discourage good applicants from applying or cause unnecessary abandonment from the screening queue. This research focuses on a novel strategic queueing system and proposes a data supported game-theoretical model to study this problem. Sponsor: TSL/Freight Transportation & Logistics Sponsored Session TC68 67-Room 201A, CC Consolidation in Transport Chair: Wentao Zhang, University of Southern California, Los Angeles, CA, United States of America, United States of America, wentao@usc.edu 1 - Frequency-Location Clustering for Efficient Inbound Routes to Consolidation Centers Zhijie Dong, Cornell University, United States of America, zd57@cornell.edu, Mark A. Turnquist 5 - When Security Games Go Green: Designing Defender Strategies to Prevent Poaching and Illegal Fishing Fei Fang, University of Southern California, 941 Bloom Walk, SAL 300, Los Angeles, CA, United States of America, feifang@usc.edu, Milind Tambe, Peter Stone Building on the successful applications of Stackelberg Security Games (SSGs) to protect infrastructure, researchers have begun focusing on applying game theory to green security domains such as protection of endangered animals and fish stocks. We introduce Green Security Games (GSGs), a novel game model for green security domains and provide algorithms to plan effective sequential defender strategies and to learn adversary models that further improves defender performance. An optimization model addresses joint decisions of frequency of pickup from individual suppliers and grouping suppliers into collection routes by clustering in both time and space. The objective is to minimize total logistics (transportation plus inventory) cost. The optimization problem is equivalent to a single-source fixed charge facility location problem, and near-optimal solutions are found using a very efficient heuristic algorithm. Results of numerical experiments show the effectiveness of both the model formulation and the heuristic solution method. A case study demonstrates that substantial total cost savings can be achieved in realistic applications using the combined frequency-location clustering method. ■ TC66 2 - A Lagrangian-based Strategy to Consolidate Freight of Perishable Products Christine Nguyen, Northern Illinois University, DeKalb, IL, United States of America, United States of America, cnguyen@niu.edu, Alejandro Toriello, Maged Dessouky 66-Room 113C, CC Managing Airport Arrival Flows Sponsor: Aviation Applications Sponsored Session Our research focuses on a supply chain of suppliers with low demand for perishable products, where consolidating their product would take advantage of better shipping FTL rates versus LTL or courier rates. We consider a Lagrangian Relaxation formulation that includes a capacity constraint for a shared consolidation center. We develop an LR-based heuristic that aims to balance the consolidated economical shipping cost and the inventory cost at the consolidation center. Chair: John-Paul Clarke, Georgia Tech, 270 Ferst Drive, N.W., Atlanta, GA, United States of America, johnpaul@gatech.edu 1 - Combining Control by CTA and Enroute Speed Adjustment to Improve Ground Delay Program Performance James Jones, University of Maryland, 3117 A.V Williams, College Park, MD, 20742, United States of America, jonesjc1@umd.edu, Michael Ball, David Lovell 3 - Cost Sharing Mechanism Design for Supply Chain Consolidation and Cooperation in Agriculture Industry Wentao Zhang, University of Southern California, Los Angeles, CA, United States of America, United States of America, wentao@usc.edu, Nelson Uhan, Alejandro Toriello, Maged Dessouky Over the past several years there have been proposals and discussions regarding a move from the use of controlled times of departure (CTDs) to controlled times of arrival (CTAs) for ground delay programs (GDPs) in the U.S. In this talk we show that, by combining control by CTA with the judicious use of en route speed control, significant improvements to GDP performance can be achieved. We design cost sharing mechanisms for a consolidation center where suppliers who need to ship products to a common destination can consolidate their shipments and save transportation costs. Using the Moulin mechanism framework, we propose cost sharing mechanisms that are group strategyproof and budget-balanced. By studying the efficiency of these mechanisms empirically and analytically, we show that the outcome of these mechanisms often closely resembles an optimal solution of a central planner. 2 - Robust Airport Gate Planning – First Order Stability Concept Bruno Santos, Assistant Professor, TU Delft, Faculty of Aerospace Engineering, Delft, Netherlands, B.F.Santos@tudelft.nl, Dennis Buitendijk, Joris De Kaey, John-Paul Clarke We present a novel approach to the airport gate assignment problem entitled “First Order Stability”(FOS). The FOS has the goal of increasing gate plans robustness and uses two key concepts to achieve this: it postpones the gate scheduling to a moment when uncertainty is reduced significantly; and it stabilizes the order of flights, minimizing the risk on disturbances. A real case study application showed that FOS provides more stable solutions that can make equal or higher usage of the capacity. 4 - Temporal Shipment Consolidation under Stochastic Dynamic Demand Sila Cetinkaya, SMU, EMIS and ITOM Departments, Dallas, TX, United States of America, sila@smu.edu, Liqing Zhang We consider stochastic dynamic shipment consolidation problems with general demands and characterize the structural properties of optimal shipment release policies under general cost structures with scale economies and quantity discounts. 3 - Heuristic Gate Assignment Model for Airports with Multiple Parallel Concourses Parth Shah, Graduate Research Assistant, Georgia Tech, 401 17th Street, Apt. 5205, Atlanta, GA, 30363, United States of America, parth.shah1053@gmail.com, John-Paul Clarke ■ TC68 Ramp operation model of Atlanta International airport is simulated to understand the characteristic of aircraft movement on ramp. A new heuristic approach is adopted in which aircraft are assigned gates based on their direction of ramp entry and exit points. The model is calibrated using ASPM traffic data. The results show that the proposed new method achieves 23% reduction in total ground delay by significantly reducing the gate wait, taxi blocking and pushback blocking time. 68-Room 201B, CC TSL Prize Session Sponsor: Transportation, Science and Logistics Sponsored Session Chair: Barrett Thomas, Associate Professor, The University of Iowa, W272 Pappajohn Business Building, Iowa City, IA, 52242, United States of America, barrett-thomas@uiowa.edu 1 - TSL Prize Winners Barrett Thomas, Associate Professor, The University of Iowa, W272 Pappajohn Business Building, Iowa City, IA, 52242, United States of America, barrett-thomas@uiowa.edu The TSL 2015 Prize Session finalists will present their award-winning work in this session. Prize committee chairs will say a few words about the winning selections. 341 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 342 TC69 INFORMS Philadelphia – 2015 ■ TC69 Maintenance and Renewals. Since railways need to make use as much as possible of the available data for optimizing their maintenance programs, the required analytics to support key decisions in an efficient and effective manner will be illustrated and discussed. 69-Room 201C, CC Multimodal Traffic Signal Control in a Connected Vehicle Environment 3 - Using Data Visualization to Assess Performance Risk Eric Pachman, Director, Network Modeling & Analytics, CSX, 500 Water Street, Jacksonville, FL, 32202, United States of America, Eric_Pachman@csx.com Sponsor: TSL/Intelligent Transportation Systems (ITS) Sponsored Session At CSX, the way we think about “capacity” is changing. By adding data visualization to traditional industry modeling tools, discussions on capacity are shifting to discussions on risk and reliability. Our evolution in capacity analysis is helping CSX better prioritize infrastructure projects to improve network fluidity. In addition, through data visualization, we can start to “see” how various operating and commercial requirements and initiatives impact line of road capacity and risk. Chair: K. Larry Head, University of Arizona, Tucson, AZ, United States of America, larry@sie.arizona.edu 1 - The Multi Modal Intelligent Traffic Signal Control System (MMITSS) K. Larry Head, University of Arizona, Tucson, AZ, United States of America, larry@sie.arizona.edu, Yiheng Feng, Mehdi Zamanipour, Shayan Khoshmagham, Byunho Beak, Sara Khosravi 4 - Deploying Predictive Analytics Solutions in the Rail Industry and Seeing a Return on the Investment Robert Morris, Chief Science Officer, Predikto, Inc., 1320 Ellsworth Industrial Blvd, Suite A1600, Atlanta, GA, 30318, United States of America, Robert@predikto.com, Mario Montag The Multi Modal Intelligent Traffic Signal Control System (MMITSS) is a Dynamic Mobility Application for connected vehicles in signalized networks. MMITSS provides intelligent signal control, priority control for emergency vehicles, transit, trucks, and pedestrians, and performance observation. MMITSS has been implemented in the Arizona Connected Vehicle Testbed in Anthem, AZ. In this panel, Predikto will provide an overview of automated dynamic predictive analytics solutions specific to the rail industry. Use cases currently in deployment across the globe specific to predicting and reducing downtime in freight and commuter locomotives are discussed alongside the challenges that organizations face during the process of deploying such technology. Also considered are strategies to assist in expediting monetary return on investments in predictive maintenance. 2 - Personalized Signaling for Connected Travelers in a Multi Modal Traffic Signal System Sara Khosravi, University of Arizona, Tucson, AZ, United States of America, sarakhosravi@email.arizona.edu, Sriharsha Mucheli, K. Larry Head Smartphones have become standard equipment for almost all travelers. The smartphone can be used to provide personalized signaling information for multi modal travelers including pedestrians and bicycles at signalized intersections, transit riders, and automobile drivers using navigation applications. This talk will explore how smartphone applications can impact the transportation system. ■ TC71 71-Room 202B, CC 3 - Multi-Modal Intelligent Traffic Signal System, Optimal Priority Control Mehdi Zamanipour, University of Arizona, Yiheng Feng, K. Larry Head, Shayan Khoshmagham Transportation Planning I Contributed Session Chair: Antonio Antunes, Professor, University of Coimbra, Dept. of Civil Engineering, Coimbra, Portugal, antunes@dec.uc.pt 1 - Plug-in Electric Vehicle Charging Infrastructure Planning using Cellular Network Data Jing Dong, Assistant Professor, Iowa State University, 350 Town Engineering Building, Ames, IA, 50011, United States of America, jingdong@iastate.edu, Luning Zhang A priority control algorithm is presented that simultaneously considers the needs of different modal users in a Connected Vehicle environment. A mathematical programming framework that allows multiple priority requests to be considered simultaneously based on a hierarchical control policy at the intersection level will be presented. 4 - Real-Time Performance Observation under Connected Vehicle Technology Shayan Khoshmagham, University of Arizona, K. Larry Head, Yiheng Feng, Mehdi Zamanipour This paper presents a method to identify activity-travel patterns, in terms of timing and duration at home, work, and other major destinations, using multiday cell phone records. A Hidden Markov Model (HMM) is built to link traveler’s activity transitions to the observed cell tower locations. The probabilistic parameters of HMM are estimated using the Baum–Welch algorithm. The derived travel distances and dwell times are key inputs for plug-in electric vehicle charging infrastructure planning. This paper introduces an approach to observe the performance measures of a multi-modal transportation system in a connected vehicle environment. Different types of metrics including traffic-based, CV-based and signal-based measures are observed and estimated by mode by movement. Challenges regarding low market penetration rate and privacy of the road users are addressed respectively 2 - The Barriers of Electric Vehicles Spread Adoption in China Faping Wang, Ph.d Candidate, Tsinghua University, Shenzhen Graduate School of Tsinghua, Shenzhen, GD, 518100, China, wfp13@mails.tsinghua.edu.cn ■ TC70 70-Room 202A, CC This paper present a survey research about barriers of electric vehicle spread adoption in China, 1000 questionnaire was designed and send to participants which come from Beijing, Shanghai, Guangzhou and Shenzhen, all of which are large city in China. Majority of participants have EVs driving experience or owner of EV or PHEV. The demographic data was analyzed by statistic methods which reveal that more different choice behavior exit between western consumer and Chinese in EVs consumption. Predictive Analytics in Railway – Practice Sponsor: Railway Applications Sponsored Session Chair: Dharma Acharya, President, KOSU Services LLC, 241 Auburndale Dr., Ponte Vedra, FL, 32081, United States of America, acharya.dharma@gmail.com 1 - State of Railway Analytics Dharma Acharya, President, KOSU Services LLC, 241 Auburndale Dr., Ponte Vedra, FL, 32081, United States of America, acharya.dharma@gmail.com 3 - Strategic Infrastructure Development for Alternative Fuel Vehicles with Routing Considerations Seong Wook Hwang, PhD Student, The Pennsylvania State University, 232 Leonhard Building, The Pennsylvania State University, University Park, PA, 16802, United States of America, soh5223@psu.edu, Sang Jin Kweon, Jose A. Ventura This research considers decisions on the siting of alternative fuel (AF) refueling stations and on the routing of AF vehicles when drivers take a detour to refuel. Supposing that a driver takes any path whose distance is less than or equals to a detour distance, we provide an algorithm that finds feasible paths between origins and destinations. Then, a mathematical model is proposed to determine the locations of AF refueling stations with the objective of maximizing the covered flows. A brief overview of how the new emerging technology “Analytics” has been leveraged by railroads will be presented. Potential new areas where railways might be able to further utilize this new techniques to bring bottom line value to the company will also be discussed. 2 - Big Data Analytics for Optimized Track Maintenance and Renewal Management Luca Ebreo, MERMEC Inc., 110 Queen Parkway, Columbia, NY, United States of America, Luca.ebreo@mermecgroup.com, Pietro Pace Nowadays, track inspection technology allows railways to collect more and more data on track’s condition. These data are comparable to “big data” and require proper analysis in order to extract information for properly managing Track 342 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 343 INFORMS Philadelphia – 2015 4 - Optimization Model for Floating Carsharing System Planning Antonio Antunes, Professor, University of Coimbra, Dept. of Civil Engineering, Coimbra, Portugal, antunes@dec.uc.pt TC74 1 - Monitoring Uniformity of Particle Distributions in Manufacturing Processes using the K Function Xiaohu Huang, Graduate Student, City University of Hong Kong, 106B, Hall 8, Student Residence, CityU, Hong Kong, China, xhhuang6-c@my.cityu.edu.hk, Qiang Zhou The focus of this presentation is an optimization model aimed to assist a floating carsharing company in the making of its key planning decisions – the area to be operated by the company (called home area), the price rate or rates to be charged to customers, the relocation operations to perform across zones of the home area, and, indirectly, the size of the fleet to be used by the company. The results that can be obtained through the model are exemplified for a real-world setting. Data in the form of spatial point patterns are frequently encountered in manufacturing processes. The distributional characteristics of a spatial point pattern can be summarized by functional profiles like K function. In this study, a Gaussian process is designed to characterize its behaviour under complete spatial randomness. A T2 control chart is proposed to monitor the uniformity of point patterns. ■ TC72 2 - Bayesian Hierarchical Linear Modeling of Profile Data with Apps to Quallity Control of Nanomanufacturing Jianguo Wu, Assistant Professor, University of Texas-El Paso, El Paso, TX, United States of America, jwu2@utep.edu, Yuhang Liu, Shiyu Zhou 72-Room 203A, CC DDDAS for Industrial and System Engineering Applications III To achieve a highly automatic quality control, simultaneous profile monitoring and diagnosis is often required. This paper presents a general framework by using a hierarchical linear model to connect profiles with both explanatory variables and intrinsic processing or product parameters for simultaneous monitoring and diagnosis. The effectiveness is illustrated through numerical studies and applications to NDE profiles for quality control of nanocomposites manufacturing. Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Shiyu Zhou, Professor, University of Wisconsin-Madison, Department of Industrial and Systems Eng, 1513 University Avenue, Madison, WI, 53706, United States of America, shiyuzhou@wisc.edu 3 - Modeling of Optical Profiles in Low-E Glass Manufacturing Qian Wu, Graduate Student, Texas A&M University, Industrial and Systems Engineering, College Station, TX, 77843, United States of America, hi.wuqian@gmail.com, Li Zeng Co-Chair: Yu Ding, Professor, Texas A&M University, ETB 4016, MS 3131, College Station, TX, United States of America, yuding@iemail.tamu.edu 1 - The Predict Project: Enhancing DDDAS/Infosymbiotics with Privacy and Security Vaidy Sunderam, Emory University, 400 Dowman Dr #W-401, Math & CS, Atlanta, GA, 30322, United States of America, vss@emory.edu, Li Xiong Quality of low-E glass is measured by optical profiles. This study considers modeling of the optical profile data in Phase I analysis. 4 - Wafer Yield Prediction Based on Virtual Metrology-generated Parameters Wan Sik Nam, Seoung Bum Kim/Korea University, Korea University, 145 Anam-ro, Seongbuk-, Seoul, Korea, Republic of, wansiknam@korea.ac.kr The ubiquitousness of mobile devices will greatly expand the applicability of DDDAS, provided privacy and security issues are addressed. The PREDICT project is developing: (1) approaches to assign data-targets to participants with privacy protection; (2) methods for aggregating and fusing data that quantify veracity of the data sources and maintain high fidelity; and (3) secure distributed computation for field- and region-level deployment of the DDDAS paradigm with adaptation and feedback. Yield prediction is one of the most important issues in semiconductor manufacturing. Especially, for a fast-changing environment of the semiconductor industry, accurate and reliable prediction techniques are required. In this study, we propose a procedure to predict wafer yield using process parameters generated from the virtual metrology of the semiconductor fabrication, which is based on a variety of regression and classification algorithms. 2 - Securing Industrial Control Systems with Software-defined Networking Dong Jin, Assistant Professor, Illinois Institute of Technology, 10 W 31st Street, Stuart Building 226E, Chicago, IL, 60614, United States of America, dong.jin@iit.edu ■ TC74 74-Room 204A, CC Modern industrial control systems (ICSes) are increasingly adopting Internet technology to boost control efficiency, which unfortunately opens up a new frontier for cyber-security. With the goal of safely incorporating existing networking technologies in ICSes, we design a novel software-defined networking (SDN) architecture for ICSes, with innovative security applications (e.g., network verification and intrusion detection) and rigorous evaluation using IIT’s campus microgrid. Innovative Methods for System Informatics Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Peihua Qiu, Professor, University of Florida, 2004 Mowry Road, Gainesville, FL, 32610, United States of America, pqiu@phhp.ufl.edu 1 - When Importance Sampling Meets Stochastic Simulation Models Eunshin Byon, Assistant Professor, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, ebyon@umich.edu, Youngjun Choe, Nan Chen 3 - A DDDAS Approach to Distributed Control in Computationally Constrained Environments (UAV Swarms) Vijay Gupta, Univ. of Notre Dame, 275 Fitzpatrick Hl Engrng, Notre Dame, IN, 46556, United States of America, vgupta2@nd.edu, Greg Madey, Daniel Quevedo, Wann-jiun Ma In modern applications of distributed control, the traditional assumption of ample processing power at every time step at each agent can be challenged by use of processor intensive sensors such as cameras. Inspired by the Dynamic Data Driven Application System approach, we present an algorithm that shifts computational loads among the agents to guarantee performance in spite of reduced average processor availability. Analytical results and numerical simulations illustrate the approach. Importance sampling has been used to improve the efficiency of simulations where the simulation output is uniquely determined, given a fixed input. We extend the theory of importance sampling to estimate a system’s reliability with stochastic simulations where a simulator generates stochastic outputs. Given a budget constraint on total simulation replications, we derive the optimal importance sampling density that minimize the variance of an estimator. 2 - QQ Models: Joint Modeling for Quantitative and Qualitative Quality Responses in Manufacturing System Ran Jin, Virginia Tech., Grado Department of Industrial and, Systems Engineering, Blacksburg, VA, 24061, United States of America, jran5@vt.edu, Xinwei Deng ■ TC73 73-Room 203B, CC A manufacturing system with both quantitative and qualitative (QQ) responses is widely encountered. The QQ responses are closely associated with each other, but current methodologies often model them separately. This paper presents a novel modeling approach, called “QQ models”, to jointly model the QQ responses through a constrained likelihood estimation. Both simulation studies and a case study are used to evaluate the performance of the proposed method. Quality Monitoring and Analysis in Complex Manufacturing Processes Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Li Zeng, Assistant Professor, Texas A&M University, Industrial and Systems Engineering, College Station, TX, 77843, United States of America, lizeng@tamu.edu Co-Chair: Qiang Zhou, Assistant Professor, City Univ of Hong Kong, Kowloon, Hong Kong, China, q.zhou@cityu.edu.hk 343 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 344 TC75 INFORMS Philadelphia – 2015 3 - Discussant’s Presentation Yu Ding, Professor, Texas A&M University, ETB 4016, MS 3131, College Station, TX, United States of America, yuding@iemail.tamu.edu ■ TC76 As a discussant in this Technometrics special issue session on system informatics, I will present my understanding of strengths and weaknesses of the two papers selected by Technometrics editor for this session. I will also discuss other related research problems on the similar topics. Sponsor: Simulation Sponsored Session 76-Room 204C, CC Advances in Stochastic Simulation Chair: Henry Lam, University of Michigan, 1205 Beal Ave., Ann Arbor, MI, United States of America 1 - Risk Assessment for Input Uncertainty Helin Zhu, School of Industrial and Systems Engineering, Georgia Institute of Technology, 755 Ferst Drive NW, Atlanta, GA, 30332, United States of America, hzhu67@gatech.edu, Enlu Zhou ■ TC75 75-Room 204B, CC IBM Research Best Student Paper Award III When simulating a complex stochastic system, the behavior of the output response depends on the input parameter estimated from finite real-world data, and the finiteness of data brings input uncertainty to the output response. Risk assessment for input certainty, which quantifies the extreme behavior of the mean output response, is extremely important. In the present paper, we introduce the risk measures for input uncertainty and study the corresponding estimators. Sponsor: Service Science Sponsored Session Chair: Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw 1 - Best Student Paper Competitive Presentation Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw 2 - Projected Directional Derivatives for High Dimensional Gradient Estimation Raghu Pasupathy, Associate Professor, Department of Statistics, Purdue University, 250 N University Street, West Lafayette, IN, 47907, United States of America, pasupath@purdue.edu, Boqian Zhang Finalists of the IBM Research Best Student Paper Award present their research findings in front of a panel of judges. The judging panel will decide the order of winners, which will be announced during the business meeting of the Service Science Section at the Annual Conference. We present a method to estimate gradients in high dimensions by projecting randomly generated directional derivatives onto the various axes. We discuss theoretical properties and sampling measures that minimize the resulting estimator’s error norm. The method appears particularly relevant in high dimensions since only two observations are needed for a complete gradient estimator. 2 - Efficient Information Heterogeneity in a Queue Yang Li,Rotman School of Management, University of Toronto, 105 St. George Street, Toronto ON M5S3E6, Canada, Yang.Li10@Rotman.Utoronto.Ca, Ming Hu How would the growing prevalence of real-time delay information affect a service system? We consider an M/M/1 queueing system in which only a fraction of customers are informed about real-time delay. Surprisingly, we find that system throughput and social welfare can be unimodal in the fraction of informed customers. 3 - Perfect Sampling of GI/GI/C Queues Yanan Pei, Columbia University, 500 W. 120th St, Mudd 313, New York, NY, 10027, United States of America, yp2342@columbia.edu, Jose Blanchet, Jing Dong We introduce the first class of perfect sampling algorithms for the steady-state distribution of multi-server queues with general inter-arrival time and service time distributions. Our algorithm is built on the classical dominated coupling from the past protocol using a coupled multi-server vacation system as the upper bound process. The algorithm has finite expected termination time with mild moment assumptions on the inter-arrival time and service time distributions. 3 - Scheduling and Pricing Services for Online Electric Vehicle Charging Mark Nejad,Assistant Professor, University of Oklahoma, Industrial and Systems Engineering, Norman OK, United States of America, mark.nejad@ou.edu , Ratna Babu Chinnam, Daniel Grosu, Lena Mashayekhy 4 - Rare Event Simulation in the Neighborhood of a Rest Point Konstantinos Spiliopoulos, Assistant Professor, Boston University, Department of Mathematics and Statistics, 111 Cummington Mall, Boston, MA, 02215, United States of America, kspiliop@math.bu.edu We design mechanisms for EV charging services in online settings. We prove that our proposed mechanisms are incentive compatible, that is, truthful reporting of price and the amount of charging is a dominant strategy for self-interested EV drivers. Our preemption-aware charging mechanisms allow providers to manage fluctuations in renewable energy production. We construct efficient importance sampling Monte Carlo schemes for finite time exit probabilities in the presence of rest points. The main novelty of the work is the inclusion of rest points in the domain of interest. We motivate the construction of schemes that perform well both asymptotically and nonasymptotically. We concentrate on the regime where the noise is small and the time horizon is large. Examples and simulation results are provided. Joint work with Paul Dupuis and Xiang Zhou. 4 - Scheduling with Testing Thomas Magnanti,Institute Professor, MIT, 77 Massachusetts Avenue, 32-D784, Cambridge MA 02139, United States of America, magnanti@mit.edu, Retsef Levi, Yaron Shaposhnik We study a new class of scheduling problems that captures a common tradeoff between using resources for processing jobs, and investing resources to ‘test’ jobs and learn more about their uncertain attributes. This can inform future decisions, but also delay service. We derive intuitive structural properties of the optimal policies, and use a new cost-accounting scheme to devise a surprisingly low dimensional dynamic programming formulation, which ultimately leads to an FPTAS. ■ TC77 77-Room 300, CC 5 -Trading Time in a Congested Environment Luyi Yang,Doctoral Student, University of Chicago Booth School of Business, Chicago, IL, United States of America, luyi.yang@chicagobooth.edu, Laurens Debo, Varun Gupta Logistics II Contributed Session Chair: Fateme Fotuhiardakani, Data Scientist, TMW Systems, 6085 Parkland Blvd, Mayfield Heights, OH, 44124, United States of America, fateme.fotuhi@gmail.com 1 - Using Heuristics to Solve the Container Loading Problem Focusing on Priority Levels and Utilization Crystal Wilson, Clemson University, 6 Natalie Ct., Greer, SC, 29651, United States of America, crysta3@clemson.edu, Mary Beth Kurz We propose a time-trading mechanism, mediated by a revenue maximizing broker, in which customers privately informed about their waiting costs mutually agree on the ordering in a queue via trading positions. To that end, we show that the broker can implement an auction with a trade-participation fee and two trade restriction prices on customer bids. Under the optimal auction, there is partial pooling in the bidding strategies and therefore customers are not strictly prioritized. Just-in-time manufacturers need the parts to arrive to the facility by a scheduled time to keep the assembly line moving smoothly. How small containers, such as parts, are loaded onto a larger container is a special type of packing problem. This research will focus on creating a heuristic that creates loading patterns that balances priority levels, while also maximizing the utilization of the container with respect to the weight and cube. 344 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 345 INFORMS Philadelphia – 2015 2 - Bundling and Pricing Truckload and Less-than-truckload Services with Stochastic Demand Rodrigo Mesa Arango, Assistant Professor, Florida Institute of Technology, 150 W. University Blvd, Melbourne, FL, 32901, United States of America, rmesaara@purdue.edu, Satish V. Ukkusuri TC79 2 - What Short-term Market Design for Efficient Flexibility Management in Gas Systems? Florian Perrotton, IFP Energies Nouvelles / GDF SUEZ / Université Paris Ouest Nanterre, 7 Rue de Rochechouart, Paris, 75009, France, florian.perrotton@gmail.com With the increase of electric intermittent renewables, often backed-up by CCGTs, variability has been transferred to the gas network. Balancing the network has become a technical and economic issue. Applied to gas systems, market designs similar to locational marginal pricing might improve the situation. However, in such markets, flexibility can be handled in different ways. Using a linearized transient model of the gas network (LP), we analyze the efficiency of two different auction designs. Algorithms to bundle and price Truckload (TL) and Less-than-truckload (LTL) services are proposed considering stochastic demand, value-based pricing, and demand segmentation. A two-stage min-cost flow problem accounts for uncertain demand. Its deterministic equivalent is formulated as a regular min-cost flow problem and efficiently solved. Deterministic models overestimate benefits. Numerical experiments reveal the cost of uncertainty and demonstrate improvements in bundle quality. 3 - Optimal Decision Support System for Large Scale Energy Management in Smart Grid Sunil Vuppala, IIITB, Electronics City, Bangalore, India, sunil.vuppala@iiitb.ac.in, Prasanna Gns 3 - Stochastic Models for Optimal Reusable Pallets Management and Sustainable Supply Chain Configuration Xiangxiang Fan, Huazhong University of Science and Technology, Wuhan, China, goodman432700@163.com, Yeming Gong, Xianhao Xu We propose a decision support system with modeling methodologies to handle large scale energy management problems in smart grid. The convexified model is solved in rolling horizon approach using solvers (Cplex) both at consumer and utility levels. The systems comes with heuristic for quick run times. We analyze the stability and accuracy of the system for millions of users with sensitivity analysis. The results indicate that our system is beneficial to both consumers and utility companies. This paper compares the impact of supply chain configuration and operating rules on the management of reusable pallets in closed-loop supply chains. We evaluate how pallet management strategy could affect the whole performance of a supply chain in terms of minimizing the number of pallets and the cycle time and propose semi-open queuing network models to analysis four different alternatives which could provide an effective tool for optimal pallet management. 4 - Asset Management Strategies for Wind Turbines Suna Cinar, Wichita State University, 1845 Fairmount Street, Wichita, KS, 67260, United States of America, sxcinar@wichita.edu, Bayram Yildirim 4 - Iterative Mechanisms for Shippers’ Collaboration in ProductionShipping Schedule Planning Minghui Lai, Assistant Professor, Southeast University, Economics and Management Building, Jiulonghu Campus, Nanjing City, China, laimh@seu.edu.cn The decision to retrofit or keep an aged Wind Turbine (WT) can be a difficult decision. Based on existing operation and maintenance cost or budget allocated, one can either retrofit a WT or maintained the existing WT with a preventive maintenance.The difficult question is which of these options is superior. In this study, a mixed integer linear programming (MILP) modelling approach is proposed to determine the trade-off between these two options. We study the collaborative distribution problem of the shippers with sensitive private information. We propose iterative mechanisms that are convergent, strategy-proof, individually rational, and budget balanced in most cases. The mechanisms are implemented by efficiently computable distributive algorithms. Extensive simulations show that the mechanisms converges fast and have high efficiency. ■ TC79 5 - Dynamic Capacitated Intermodal Terminal Location Problem Fateme Fotuhiardakani, Data Scientist, TMW Systems, 6085 Parkland Blvd, Mayfield Heights, OH, 44124, United States of America, fateme.fotuhi@gmail.com, Nathan Huynh 79-Room 302, CC Software Demonstration Cluster: Software Demonstrations Invited Session In this paper we introduce a dynamic intermodal terminal location problem which intends to locate new intermodal terminals to dynamically meet fluctuations in customers’ demands. The planning horizon is partitioned into multiple consecutive time periods with a given budget for network configuration in each time period. A lagrangian relaxation approach embedded with a heuristic algorithm for upper bound computation is developed to solve this NP-hard problem. 1 - Syncopation Software - DPL Portfolio and DPMXTM : A Decision Analysis based System for Better Portfolio Decisions Chris Dalton, Syncopation Software, 6 State Street, Suite 308, Bangor, ME, 04401, United States of America, cdalton@syncopation.com This demonstration will show how the DPMXô System can serve as the analytical backbone for an effective portfolio analysis process. We’ll start with an overview of DPL Professional, a proven modelling environment for decision analysis, risk analysis and Monte Carlo simulation. Next, we’ll cover DPL Portfolio, the modelling environment for portfolio analysis, visualization and prioritization. Finally we’ll show DPMX, a web-based based system for managing project data and presenting portfolio results in attractive, management-friendly charts. The motivating examples will be drawn from the prioritization of an R&D portfolio in the pharmaceutical industry. ■ TC78 78-Room 301, CC Optimization of Energy Systems Contributed Session Chair: Florian Perrotton, IFP Energies Nouvelles & GDF Suez, 228-232 avenue NapolÈon Bonaparte, Rueil-Malmaison, France, florianperrotton@gmail.com 1 - Distributed Algorithms for the DC-OPF Problem Hesam Ahmadi, Student, Pennsylvania State University, 107 Holerman Hall, University Park, PA, 16802, United States of America, ahmadi.hesam@gmail.com, Uday Shanbhag 2 - Frontline Systems, Inc. – Analytic Solver® Platform: Integrated Data Mining, Simulation and Optimization in Microsoft Excel Frontline Systems Analytic Solver Platform in Microsoft Excel has everything you need for forecasting and data mining, Monte Carlo simulation and risk analysis, conventional and stochastic optimization – with data from Apache Spark and visualization of results in Excel, Tableau and Power BI. See how you can use it to build your own analytic expertise and teach others, leveraging what you already know, build and solve industrial-scale models with the world’s best Solvers, and effectively communicate business results. In this talk, an ADMM-based distributed algorithm is presented for the solution of the Direct Current Optimal Power Flow (DC-OPF) problem. We consider a dual formulation that respects privacy concerns and leverage the structure to develop a distributed scheme. We show that the resulting sequence of primal and dual iterates is provably convergent. Preliminary numerics are provided. 345 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 346 TD01 INFORMS Philadelphia – 2015 Tuesday, 4:30pm - 6:00pm ■ TD02 02-Room 302, Marriott Military Applications ■ TD01 Contributed Session 01-Room 301, Marriott Chair: Irene Gerlovin, PhD Candidate/ Part Time Lecturer, Rutgers Business School, 1 Washington Pl, Newark, NJ, 07102, United States of America, irene.gerlovin@gmail.com 1 - Modeling Disease Mortality in The National Operational Environment Model (NOEM) Venkat Venkateswaran, Rensselaer Polytechnic Institute, 275 Windsor St., Hartford, CT, 06033, United States of America, venkav3@rpi.edu, John Salerno Optimizing Decisions in Conflict, Deterrence, and Peace Sponsor: Military Applications Sponsored Session Chair: Brian Lunday, Assistant Professor Of Operations Research, Department of Operational Sciences, Grad. Sch. of Engr. & Mgmt., Air Force Institute of Technology, Wright Patterson AFB, OH, 45433, United States of America, Brian.Lunday@afit.edu 1 - Active Target Defense Cooperative Differential Game David Casbeer, Dr., Air Force Research Laboratory, 2210 8th Street, B20146 R300, Wright Patterson AFB, OH, 45433, United States of America, david.casbeer@us.af.mil, Meir Pachter, Eloy Garcia The National Operational Environment Model (NOEM) is a large scale stochastic model that can be used to simulate the operational environment of a nation-state. Effects of various action alternatives can then be studied through simulations. In this work we describe the methodology developed to estimate disease mortality. Extensive V&V tests show that estimated disease death rates compare well with published values, year by year, for several countries tested. 2 - Optimization of The Canadian Armed Forces Domestic Transportation Network Raman Pall, Defence Scientist, Department of National Defence, 1600 Star Top Road, Ottawa, ON, K1B 3W6, Canada, raman.pall@forces.gc.ca, Abdeslem Boukhtouta This work addresses an active target defense differential game where an Attacker pursues a Target. The Target cooperatively teams with a Defender, to maximize the distance between the Target and the point where the Attacker is intercepted by the Defender, while the Attacker tries to minimize said distance. The solution to this differential game provides the min-max optimal heading angles for the Target and the Defender team, as well as the Attacker. The Canadian Armed Forces domestic transportation network transports goods between military bases and depots throughout Canada using a combination of military transport assets and commercial carriers. In this presentation, we provide an overview of the network, describing it as a directed graph and analyzing its efficiency. Recommendations are made on how utilization of the military resources can be maximized through improvements to the route scheduling. 2 - Approximate Dynamic Programming for the Military Inventory Routing Problem with Direct Delivery Matthew Robbins, Assistant Professor Of Operations Research, Department of Operational Sciences, Grad. Sch. of Engr. & Mgmt., Air Force Institute of Technology, Wright Patterson AFB, OH, 45433, United States of America, matthew.robbins@afit.edu, Brian Lunday, Ian Mccormack, Rebeka Mckenna 3 - Supply Chain Program Management (SCPM) to the Rescue! F-35 Program Irene Gerlovin, PhD Candidate/ Part Time Lecturer, Rutgers Business School, 1 Washington Pl, Newark, NJ, 07102, United States of America, irene.gerlovin@gmail.com, Yao Zhao The military inventory routing problem (IRP) with direct delivery is formulated to model resupply decisions concerning a set of geographically dispersed brigade combat team elements operating in an austere combat situation. We construct a Markov decision process model of the military IRP and obtain solutions via approximate dynamic programming. Designed computer experiments are conducted to determine how problem features and algorithmic features affect the solution quality of our policies. F-35 program had a number of technical challenges. Since its inception in 2001, the program is seven years behind the schedule and 70% over initial budget. We review its key SCPM practices to identify root causes for the delays and to enhance the chance of success for future DOD acquisitions. 3 - Improving Chemotherapy Delivery through the Simulation of Scheduling Heuristics Ryan Slocum, Instructor, Department of Mathematical Sciences, Building 601, United States Military Academy, West Point, NY, 10996, United States of America, ryan.slocum@usma.edu, Javad Taheri, Thom Hodgson ■ TD03 03-Room 303, Marriott Inventory Management II Contributed Session In the last decade, chemotherapy delivery has largely become an outpatient service. This has challenged clinics to administer complex treatments to as many patients as possible within a fixed period of time. We apply selected scheduling heuristics to reduce patient waiting times and minimize nurse overtime hours. We present the results of a case study for which our heuristics found two solutions that respectively reduce the average patient’s waiting time by 20% and annual overtime by 60%. Chair: Ruiqi Hou, University of Science and Technology of China, East Campus USTC, No. 96 Jinzhai Road, Room 367-414, Hefei, 230026, China, qiqimath@gmail.com 1 - A Continuous Formulation for a Location-Inventory Problem Considering Demand Uncertainty Matias Schuster Puga, Université Catholique de Louvain, Chaussée de binche,151, Mons, 7000, Belgium, matias.schuster@uclouvain.be, Jean-sébastien Tancrez 4 - A Game Theoretic Model for the Optimal Disposition of Integrated Air Defense Missile Batteries Brian Lunday, Assistant Professor Of Operations Research, Department of Operational Sciences, Grad. Sch. of Engr. & Mgmt., Air Force Institute of Technology, Wright Patterson AFB, OH, 45433, United States of America, Brian.Lunday@afit.edu, Chan Han, Matthew Robbins We propose a location-inventory model that can be applied to design large supply chain networks. We address a continuous non-linear formulation that minimizes transportation, inventory, order, safety stock and facility opening costs. We solve the non-linear model with an heuristic algorithm that relies on the fact that the model simplifies to a continuous linear program when two auxiliary variables are fixed. We show the efficiency of the algorithm with the computation of numerical experiments. We examine the allocation of air defense batteries to protect a country’s population as a three-stage sequential, perfect information, zero-sum game between two opponents. We formulate a trilevel nonlinear integer program, but instead apply both an enumeration algorithm and a customized heuristic to search the game tree. We test both on small instances to assess the efficacy of the heuristic, and we demonstrate the computational efficiency of the heuristic on realistic-sized instances. 2 - SQRTN and Portfolio Effect Inventory Models: Notes on Practical Use and Accuracy for Practitioners Tan Miller, Director Global Supply Chain Management Program, Rider University, 12 Winding Way, Morris Plains, NJ, 07950, United States of America, tanjean@verizon.net, Renato De Matta, Minghong Xu We conduct simulations of alternative logistics network inventory stocking strategies. We then evaluate the accuracy and practical utility to network planners of using multiple portfolio effect models and the SQRTN model to predict changes in inventory investment requirements under alternative inventory network strategies and configurations. 346 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 347 INFORMS Philadelphia – 2015 3 - A Critique of Empirical Tests on the Inventory-performance Relationship in U.S. Manufacturing Daesung Ha, Professor, Marshall University, 415 Corbly Hall, 1 John Marshall Drive, Huntington, WV, 25755, United States of America, ha@marshall.edu TD05 4 - An Optimization Model for Allocation and Routing of Municipal Solid Waste in Flanders Jens Van Engeland, KU Leuven Campus Brussels, Warmoesberg 26, Brussels, 1000, Belgium, jens.vanengeland@kuleuven.be In this study, we discuss the estimation errors and the model specification problem of the existing studies which investigated the relationship between inventory productivity and firm performance in U.S. manufacturing industry. Using the panel data of U.S. manufacturing firms over the period of 1980–2014 collected from the Compustat database, we provide the corrected estimation results. Historical evolutions and inter-municipal cooperations decide on the current allocation of municipal solid waste (MSW) to treatment facilities in Flanders. However, in the near future the region will be confronted with a number of important waste dilemmas. Therefore it is important to know what gains could be achieved by redesigning the current allocation in the first place. The proposed model optimizes the allocation and routing of MSW from municipalities to treatment plants. 4 - The Effect on Inventories Assets Turnover Change Ratio by Firm Characteristics Jihye Lee, Kyungpook National University, Sangyeok 3-Don Buk-Gu, Daegu, Korea, Daegu, Korea, Republic of, jj2083@gmail.com, Pansoo Kim 5 - A Network Formulation of Competing Demands for Water: Transaction Costs, Property Rights, and Rents Patrick O’Reilly, PhD Candidate, Mineral And Energy Economics, Colorado School of Mines, P.O. Box 11, Golden, CO, 80402, United States of America, poreilly@mines.edu This study analyzed the effect on ratio of change of inventories turnover by firm characteristics using panal data targeting manufacturing companies listed on the Korea Stock Exchange securities market since Januaru 1, 1999 to December 31, 2012. Firm size, sales growth rate, ROA(return on assets), leverage ratio, credit rating, age of firm were used as a 6 important firm characteristic variables. Markets and centrally-planned regimes may be seen as having network structure, exhibiting not only spatial dependence, but transaction costs and the dual notion of economic property rights. Water allocation problems pose a range of institutional questions that network models may be uniquely suited to answer. This paper investigates transaction cost and economic rent consequences of choosing between market and command-oriented institutions in light of their respective network structure. 5 - Service Management in Dynamic Online Markets with Positive and Negative Word of Mouth Ruiqi Hou, University of Science and Technology of China, East Campus USTC, No. 96 Jinzhai Road, Room 367-414, Hefei, 230026, China, qiqimath@gmail.com ■ TD05 05-Room 305, Marriott We consider that comments online may lead to customers’ leaving the market. We use the effect that value for money level may have on market size to measure the economic effect. The model considers both single and two-firm model and the decision is setting investment cost. Customers are distinguished by their types which induce heterogeneous rates of adoption information. The information of value for money level diffuses and affects the transitions of consumers. We establish conditions for a Nash equilibrium policy. Social Media Engagement Cluster: Social Media Analytics Invited Session Chair: Les Servi, The MITRE Corporation, 202 Burlington Road, Bedford, MA, United States of America, lservi@mitre.org 1 - Development and Evaluation of Tagalog LIWC Dictionaries for Negative and Positive Emotion Amanda Andrei, Graduate Student, Georgetown University, Washington, DC, United States of America aa1436@georgetown.edu ■ TD04 04-Room 304, Marriott Economics I Contributed Session Developing non-English sentiment analysis tools can ensure that data is not lost due to language. A proof-of-concept Tagalog Linguistic Inquiry and Word Count (LIWC) dictionary for positive and negative emotion was developed for use in analyzing mixed language Twitter data from the Philippines and evaluated against human-annotated sentiment for Twitter, referred to as groundtruth. Chair: Patrick O’Reilly, PhD Candidate, Mineral And Energy Economics, Colorado School of Mines, P.O. Box 11, Golden, CO, 80402, United States of America, poreilly@mines.edu 1 - Foreign Direct Investment and Organized Crime in Mexico: A Spatial Approach Lorena Berumen, Head Of Academic Area In Operations Management, Universidad Panamericana, Augusto Rodin 498, Ciudad de México, Mexico, laberumen@up.edu.mx, Roldán Andrés-rosales, Margarita Hurtado 2 - Consumer Engagement with Green Brands on Facebook as Revealed in Refined Sentiment Analysis Tiffany Ting-Yu Wang, Associate Professor, College of Informatics,KNU, 70-7 Xianyan Rd. Lane 16, Taipei, No, 11688, Taiwan - ROC, tiffanyt.wang122@gmail.com Foreign Direct Investment (FDI) has played an important role in the growth and development of the Mexican economy. In this paper our main contribution is the analysis of FDI by sector and its spillover effect in the different regions in which FDI has ben concentrated. Using spatial panel data and a spatial Durbin Model to assess the direct and indirect effects of FDI on the sectors affected by organized crime. The fast-growing number of social media users together with inundating user generated content has posed significant challenges to firms trying to detect consumers’ attitudes. This research aims to uncover consumer experiences with two green brands in the cosmetics industry through collecting and analyzing public Facebook posts. We refine sentiment analysis by applying the Tetraclasse model to identify social media context and/or green product attributes as satisfaction determinants. 2 - The Role of Social Planner in Closed-loop Supply Chain Lan Wang, Assistant Professor, California State University at East Bay, 25800 Carlos Bee Blvd., Hayward, CA, 94401, United States of America, lan.wang@csueastbay.edu, Tharanga Rajapakshe, Asoo Vakharia 3 - Tailored Incentives and Least Cost Influence Maximization on Social Networks Rui Zhang, University of Maryland, College Park, MD, United States of America, ruizhang@rhsmith.umd.edu, S. Raghavan We wish to promote a product over a social network and attain 100% adoption. We study a cost minimization problem where incentives can be tailored to each individual. A totally unimodular formulation is proposed for trees. Observing that the influence propagation network is acyclic, we apply this formulation (along with an exponential set of anti-cycle inequalities) to general networks. Next, a branch-and-cut approach is developed and used to solve problems on real-world graphs with 5000 nodes. Our paper studies the problem of legislation practices on who should be responsible for recycling, and compares the existing mechanisms on the efficiency of environmental protection. Given different social objectives – prioritized consumer welfare, prioritized environmental benefit, or jointly social objective, we aim to provide roadmap to the social planner on legislation and incentives for remanufacturing and the end-of-life/use product recycling activities. 3 - Modelling Heterogeneous Economies – Two Competing Paradigms Grzegorz Koloch, Warsaw School of Economics, Al. Niepodleglosci 162, Warsaw, 02-554, Poland, gkoloch@gmail.com, Mateusz Zbikowski, Bogumil Kaminski 4 - Large-scale Bid Optimization in Online Advertising Auctions Mustafa Sahin, University of Maryland, Van Munching Hall 3330, College Park, MD, 20742, United States of America, mustafa.sahin@rhsmith.umd.edu, Abhishek Pani, S. Raghavan In sponsored search ads, the search operator collects bids for a given keyword and determines whose ads will be displayed in what position. The advertisers have to decide on keywords and positions to bid on given a budget, which can be modeled as a Multiple Choice Knapsack Problem. The number of keywords and positions considered can be in the order of hundreds of millions for this application. We offer an algorithm that is both time and memory efficient and present results on hard instances. Two modelling paradigms gained most popularity in the field of heterogeneous agent macroeconomic modelling: the heterogeneous agent DSGE models and Agent Based Macroeconomic simulation models. The first approach, is based on neoclassical foundations and uses dynamic programming paradigm. It is considered to be a mainstream. The second one still is not used to a comparable extent both by researchers and policy makers. In this paper we propose an explanation of the reasons for such a situation. 347 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 348 TD06 INFORMS Philadelphia – 2015 ■ TD06 in the rational expected utility framework. 3 - Sequential Monte Carlo with Parameter Learning for Long-memory Processes Konstantinos Spiliopoulos, Assistant Professor, Boston University, Department of Mathematics and Statistics, 111 Cummington Mall, Boston, MA, 02215, United States of America, kspiliop@math.bu.edu 06-Room 306, Marriott Quantitative Finance and Risk Management Sponsor: Financial Services Sponsored Session Chair: Ning Cai, Associate Professor, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong, China, ningcai@ust.hk 1 - Pricing Asian Options under Markov Processes Ning Cai, Associate Professor, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong, China, ningcai@ust.hk We consider state-space models specified up to an unknown vector of parameters and in which the unobserved state process exhibits long-memory. We estimate both the state process and the parameter vector and propose a sequential Monte Carlo method that is based on smoothing of the sample points of model parameters. We establish a central limit theorem for the state and parameter filter. We apply the approach to S&P 500 data in the context of a stochastic volatility model with long memory. 4 - Leveraged ETF Portfolios with Delta-vega Control Zheng Wang, Columbia University, 116th Street, New York, NY, 10027, United States of America, zw2192@columbia.edu, Tim Leung We derive analytical approximations to both continuous and discrete Asian option prices under general Markov processes. Numerical results illustrate that our pricing methods are accurate and fast under diffusion models, jump diffusion models, and pure jump models. We analyze a collection of static portfolio strategies that allow an investor to control portfolio sensitivity with respect to the short-term return and realized volatility of a reference asset. This is done by choosing appropriate weights of each constituent in a portfolio of leveraged ETFs. We backtest our proposed strategies using empirical data of major equity leveraged ETFs and illustrate the efficacy of our methodology. 2 - Transform Methods for Default Timing Problems Alex Shkolnik, University of California, Berkeley, CA, United States of America, ads2@berkeley.edu, Kay Giesecke Reduced-form models of name-by-name default timing are widely used to measure portfolio credit risk. Combinatorial aspects of many default timing problems render them NP-complete. Nevertheless, well designed transform methods do yield efficient algorithms. We illustrate such an algorithm on an application of CDO pricing. The proposed method reduces computational complexity by orders of magnitude over those encountered in the literature. A complete error analysis is provided. ■ TD08 08-Room 308, Marriott 3 - Closed-Form Valuation of Barrier Options Haohong Lin, Department of Industrial Engineering and Logistics Management, HKUST, Hong Kong, Hong Kong - PRC, hlinaa@ust.hk, Ning Cai Tutorial in Financial Services Sponsor: Financial Services Sponsored Session We study the pricing problem of barrier options that are among the most popular exotic options in the financial market and derive closed-form pricing formulas under some option pricing models. Numerical results suggest that our pricing method is accurate and efficient. Chair: Bo Zhang, IBM Research, 1101 Kitchawan Road, Route 134, Yorktown Heights, NY, 10594, United States of America, zhangbo@us.ibm.com 1 - Reduced Form and Structural Models in Energy Finance Stathis Tompaidis, Professor, University of Texas at Austin, Office of Financial Research, Austin, TX, 78712, United States of America, Stathis.Tompaidis@mccombs.utexas.edu 4 - Does the Prohibition of Trade-throughs Hurt Liquidity Demanders? Ningyuan Chen, Columbia University, S. W. Mudd 321, 500 W 120th Street, New York, NY, 10027, United States of America, nc2462@columbia.edu, Steven Kou We present both reduced form and structural models used in Energy Finance. The models span the oil, gasoline, refinery, natural gas, and electricity markets, and can be used to value generators, oil and natural gas fields, and electricity generators. We study the impact of prohibiting trade-throughs on liquidity demanders. We find that after trade-throughs are prohibited, the transactions of a liquidity demander might have higher execution cost and effective spread. However, the additional cost is insignificant for small trades and stocks with abundant liquidity provision. Our results favor the enforcement of the Order Protection Rule, as the cost it incurs on liquidity demanders may be outweighed by its benefit. ■ TD09 09-Room 309, Marriott ■ TD07 Collaborative R&D 07-Room 307, Marriott Sponsor: Technology, Innovation Management & Entrepreneurship Sponsored Session Topics in Optimal Investment Chair: Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore, niyazitaneri@sutd.edu.sg 1 - Incentivizing External Experts in New Product Development Shantanu Bhattacharya, Singapore Management University, Lee Kong Chain School of Business, Grange Heights, Singapore, 238145, Singapore, shantanub@smu.edu.sg, Sameer Hasija Cluster: Risk Management Invited Session Chair: Mykhaylo Shkolnikov, Princeton University, ORFE, Princeton, NJ, 08540, United States of America, mshkolni@gmail.com 1 - Arbitrage-free Valuation and Hedging of XVA Maxim Bichuch, Johns Hopkins University, Baltimore, MD, United States of America, mbichuch@jhu.edu, Agostino Capponi, Stephan Sturm We create a model of new product development where information on external factors like market potential and technology feasibility is sought from external experts. The firm has to adequately incentivize these experts to truthfully reveal their judgment. Contracts are presented to alleviate the resulting adverse selection problem. We introduce a framework for computing the Total Valuation Adjustment (XVA) of an European claim accounting for funding costs, counterparty risk, and collateral mitigation. We derive the nonlinear BSDEs associated with the replicating portfolios of long and short positions, and define the buyer and seller’s XVAs. When borrowing and lending rates coincide we provide a fully explicit expression for the XVA. When they differ, we derive the semi-linear PDEs, and conduct a numerical analysis. 2 - Supplier Incentives in Collaborative Product Development with Internal Competition Timofey Shalpegin, Lecturer, University of Auckland, 12 Grafton Road, Auckland, 1010, New Zealand, t.shalpegin@auckland.ac.nz Internal competition in new product development has a profound, yet unexplored effect on the incentives of the suppliers involved in a development project through collaboration with the manufacturer’s competing development teams. We study the optimal assignment of development teams to different suppliers. We find that due to the effect of competition on supplier incentives, the manufacturer may find it optimal to allocate more development teams to a supplier with lower capabilities. 2 - Rationalizing Behavioral Portfolio Choice Stephan Sturm, Worcester Polytechnic Institute, Worcester, MA, United States of America, ssturm@wpi.edu, Carole Bernard Classical portfolio optimization theory postulates that investors’ preferences are rational and the optimization criterion is expected utility, for some increasing and concave utility function. This contrasts with with empirical finding of cognitive psychology. In this talk we try to answer the question if a given behavioral portfolio choice in a general incomplete semimartingale market can be replicated 348 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 349 INFORMS Philadelphia – 2015 TD14 ■ TD12 3 - Dynamic Delegated Search Morvarid Rahmani, Assistant Professor, Georgia Tech, Atlanta, GA, morvarid.rahmani@scheller.gatech.edu, Karthik Ramachandran 12-Franklin 2, Marriott MAS Tutorial: The State of Operations Research in the US Military: A 75th Anniversary Perspective Firms often delegate the search for solution of their innovative problems to third parties (e.g., search for designs, advertisements, executive leaders, etc.) In this paper we study how the client’s choice of search process (i.e., defined or openended) depends on the strategic behavior of the provider. Taking the client’s and provider’s perspective, we identify conditions for which a defined search is preferred to an open-ended search. Sponsor: Military Applications Sponsored Session Chair: Greg Parlier, Past President, MAS of INFORMS, 255 Avian Lane, Madison, AL, 35758, United States of America, gparlier@knology.net 1 - The State of Operations Research in the U.S. Military: A 75th Anniversary Perspective Greg Parlier, Past President, MAS of INFORMS, 255 Avian Lane, Madison, AL, 35758, United States of America, gparlier@knology.net 4 - The Impact of Health Information Technology Bundles on Hospital Performance: An Econometric Study Aravind Chandrasekaran, Associate Professer, The Ohio State University, 2100 Neil Avenue, Columbus, OH, 43210, United States of America, chandrasekaran.24@osu.edu, Luv Sharma We examine how two HIT bundles: Clinical (used for patient data collection, diagnosis and treatment) and Augmented Clinical (used for integrating patient information and decision making) jointly impact operating cost and process quality. Results suggest complementarities between these bundles with respect to process quality but not cost. A posthoc analyses offers additional explanation on the lack of association with cost. This extended presentation offers perspectives on the past, present, and future of Operations Research in the US Department of Defense with emphasis on the Army. The need for a critical review is argued, and a framework for a comprehensive assessment is developed. Enduring principles are suggested and new concepts are presented, including both strategic and transformational analytics. ■ TD10 ■ TD14 10-Room 310, Marriott 14-Franklin 4, Marriott Platform-Based Markets in the Digital Era Engineering Systems Applications Sponsor: E-Business Sponsored Session Sponsor: Optimization/Optimization Under Uncertainty Sponsored Session Chair: Jason Chan, Assistant Professor, University of Minnesota, 321 19th Ave S, Minneapolis, MN, United States of America, jchancf@umn.edu 1 - Dynamic Strategies for Successful Online Crowdfunding Zhuoxin (Allen) Li, Assistant Professor, Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA, 02467, United States of America, zhuoxin.li@gmail.com, Jason A. Duan Chair: Honggang Wang, Assistant Professor, Rutgers University, 96 Frelinghuysen Rd, 201 CoRE, Piscataway, NJ, 08854, United States of America, honggang.w@rutgers.edu 1 - Optimization of Maintenance Planning for Water Distribution Network under Stochastic Failures Xin Chen, Assistant Professor, Southern Illinois University, P.O. Box 1805, Edwardsville, IL, 62034, United States of America, xchen@siue.edu, Honggang Wang This paper empirically investigates the dynamics of investors’ backing behaviors in the presence of network externalities and a finite time window. Model estimation shows that investors are more likely to back a project that has already attracted a critical mass of funding. For the same amount of achieved funding, the backing propensity declines over time. Cost-effective and preventive maintenance for water distribution networks (WDN) is essential for sustainable and reliable use of water resources. We develop mathematical models and apply optimization procedures for optimal WDN maintenance planning under stochastic failures. We demonstrate the mathematical models and optimization approach using a regional WDN in a large U.S. city. We apply genetics algorithms to solve the optimization problem and find the optimum maintenance plan for the WDN. 2 - The Effect of Disclosing Purchase Information on Review Helpfulness: Evidence from Amazon.com Marios Kokkodis, Assistant Professor, Boston College, 34 E 10th, New York, NY, 10009, United States of America, mkokkodi@stern.nyu.edu 2 - Optimal Development of Shale Gas Field Honggang Wang, Assistant Professor, Rutgers University, 96 Frelinghuysen Rd, 201 CoRE, Piscataway, NJ, 08854, United States of America, honggang.w@rutgers.edu In this work, we study how the introduction of the Verified Purchase (VP) feature affected review helpfulness on the Amazon platform. We find that all else equal, `search’ product VP reviews are on average 3.6% more helpful than nonVP reviews, and `experience’ product VP reviews are 5.6% more helpful than nonVP reviews. Optimal development of shale gas involves determining the most-productive fracturing network via hydraulic stimulation processes in shale reservoirs. Shale gas development problems can be formulated with mixed-integer optimization models. We apply a simplex interpolation based optimization method to solve mixed integer optimization problems associated with shale gas production projects. The optimization performance is demonstrated with the example case of developing the Barnett shale field. 3 - The Business Value of Recommendations: A Privacy-preserving Econometric Analysis Panagiotis Adamopoulos, Doctoral Candidate, New York University, 44 W 4th St, New York, NY, United States of America, padamopo@stern.nyu.edu, Alexander Tuzhilin 3 - Resource Abstraction in Planning and Design of Virtual Data Centers Dimitri Papadimitriou, Copernicuslaan 50, 2018, Antwerp, 2018, Belgium, dimitri.papadimitriou@alcatel-lucent.com We study the effectiveness of different types of mobile recommendations and their impact on economic demand, using a privacy-preserving econometric analysis. Our observational data set is based on a real-world mobile recommender system, which we further supplement with climate, geospatial, and population and household data. Based on our findings, an increase by 10% in the number of times a venue is recommended raises the demand by about 6.7%. Virtual data centers enable flexible allocation of capacity to customer demands by aggregating physical resources taken out of a subset of data centers (facilities) to satisfy customer demands. The goal is to determine the capacity to be provisioned on opened facilities and the assignment that minimize the cost of opening, supplying demands and connecting each customer to a subset of facilities. We compare the resulting cost against the corresponding capacitated facility location problem. 4 - Effect of Valuation Uncertainty on Buyer Indecision and Bidder Regret in Online Labor Markets Kevin Hong, Assistant Professor, Arizona State University, 400 E Lemon St, Tempe, AZ, United States of America, hong@asu.edu, Paul Pavlou, Alvin Zheng In online labor markets, 60% of projects fail to reach to a contract, and significant bidder remorse is observed, indicating a waste of time and effort for both buyers and freelancers.This paper empirically examines how valuation uncertainty measured as bids price dispersion - affects buyer’s contract indecision and bidders’ regret after the buyer awards a contract. We find bids valuation uncertainty increases both buyer’s contract indecision and bidders’ regret. 349 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 350 TD15 INFORMS Philadelphia – 2015 ■ TD15 3 - Three Newsvendor Models for Capacity Allocation Sam Choi, Assistant Professor, Shenandoah University, 1460 University Dr., Winchester, VA, 22601, United States of America, schoi@su.edu 15-Franklin 5, Marriott Capacity Management in Healthcare Operations We propose three newsvendor models to allocate capacity under uncertainty: inverse newsvendor, sequential newsvendor, and inverse sequential newsvendor models. The inverse newsvendor model tries to find optimal demand size under capacitated environment. The sequential newsvendor model deals with optimal time durations given that demand sizes. Lastly, the inverse sequential newsvendor model determines optimal demand sizes given that time durations. We apply three models to healthcare settings. Sponsor: Optimization in Healthcare Sponsored Session Chair: Sandeep Rath, PhD Candidate, UCLA Anderson, B501 Gold Hall, UCLA Anderson, Los Angeles, CA, 90024, United States of America, Sandeep.Rath.1@anderson.ucla.edu 1 - Workforce Optimization with Patient Volume Variations and Scheduling Pattern Generation for Hospital Xuanqi Zhang, Philips Research North America, 345 Scarborough Rd, Briarcliff Manor, NY, 10510, United States of America, Xuanqi.Zhang@philips.com, Jingyu Zhang ■ TD17 17-Franklin 7, Marriott Routing and Multidimensional Assignment Applications A two-stage model is created to optimize hospitals’ workforce which directly affects hospital cost and patients satisfaction. The model uses simulation-based stochastic optimization and heuristics to reduce staffing cost, avoid understaffing and improve scheduling efficiency. The two-stage solution mechanism helps diminish the gap between staffing optimization research and hospital scheduling practice. Results were delivered to and tested in hospitals. Sponsor: Optimization/Network Optimization Sponsored Session Chair: Jose Walteros, University at Buffalo, 342 Bell Hall, Buffalo, NY, United States of America, josewalt@buffalo.edu 1 - Gasoline Replenishment and Routing Problem with Variable Demands and Time Windows Yan Cheng Hsu, University at Buffalo (SUNY), 412 Bell Hall, Buffalo, NY, 14228, United States of America, yhsu8@buffalo.edu, Rajan Batta, Jose Walteros 2 - Integer Programming Model to Solve Bloodmobiles Routing Problem Grisselle Centeno, Associate Professor, Univ. of South Florida, 4202 E. Fowler Ave., Tampa, FL, 33620, United States of America, gcenteno@usf.edu, Serkan Gunpinar Blood is a scarce and perishable resource. Approximately 80% of the blood donations are handled remotely via bloodmobiles. Blood center must determine the number of bloodmobile units to operate, and designate their daily location(s) to avoid shortfalls. In this study, a vehicle routing problem is developed using IP. Optimal routing for each bloodmobile is identified using CPLEX solver & column generation algorithm. Computational results will be discussed. An iterative procedure is presented to tackle the gasoline replenishment problem of gas stations and vehicle routing problem. The problem is formulated as inventory model with a send-back cost due to the gasoline delivery property that gas stations should accept ordered quantity completely, to find order quantity and time window of gas stations, minimizing expected total cost, and as MIP model to resolve vehicle routing problem, maximizing total profit for transporters. 3 - A Binary Integer Programming Approximation for Vaccine Vial Distribution Zahra Azadi, Clemson University, 854 Issaqueena Trl. Apt#902, Central, SC, 29630, United States of America, zazadi@clemson.edu, Sandra Eksioglu 2 - Solving Multidimensional Assignment Problems with Combinatorial Decomposable Cost Functions Hadi Feyzollahi, State University of New York at Buffalo, 316 Bell Hall, Buffalo, NY, United States of America, hadifeyz@buffalo.edu, Jose Walteros One of the challenges faced by health care providers is designing an inventory replenishment policy for vaccines to ensure a successful immunization of patients while minimizing purchasing, inventory and wastage costs. Wastage incurs when doses are disposed from opened vials after their safe use time. We propose an (s, S) policy which determines the vial size, the reorder quantity, and the order up to point which optimizes system-wide costs. We consider several variants of the multidimensional assignment problem (MAP) where the costs of the optimal assignments are calculated by solving combinatorial optimization problems. We focus our attention on the cases where the assignments represent optimal TSP tours, spanning trees, and cliques. We formulate these MAPs as set partitioning problems and solve them via branch and price. We develop specific algorithms for solving the corresponding subproblems for each of the aforementioned cases. ■ TD16 3 - Location-capacity-routing Problem of All-electric Delivery Vehicles Nan Ding, University of Buffalo, Buffalo, NY, United States of America, nanding@buffalo.edu, Rajan Batta 16-Franklin 6, Marriott Inverse Optimization Sponsor: Optimization/Linear and Conic Optimization Sponsored Session All-electric truck adoption becomes one of the main addressees of green logistic activities, with challenges of limited driving range and long charging time to route these trucks. This problem aims to handle the challenges of congestion and waiting at the charging stations. A joint location-capacity-routing (LCR) problem to determine the optimal location and capacity of charging stations is formulated and a meta-heuristic approach is proposed to solve this LCR problem. Chair: Daria Terekhov, Concordia University, 1455 De Maisonneuve Blvd. W., Montreal, Canada, dterekho@encs.concordia.ca 1 - A Goodness-of-fit Measure for Inverse Optimization Daria Terekhov, Concordia University, 1455 De Maisonneuve Blvd. W., Montreal, Canada, dterekho@encs.concordia.ca, Taewoo Lee, Timothy Chan 4 - Large-scale Neighborhood Search for the Multi-dimensional Assignment Problem Alla Kammerdiner, New Mexico State University, P.O. Box 30001, MSC 4230, Las Cruces, NM, 88003, United States of America, alla@nmsu.edu, Charles Vaughan Using an analogy between regression and inverse optimization, we develop a framework for cost function estimation in linear optimization consisting of a general inverse optimization model and a corresponding goodness-of-fit metric. We propose several natural specializations of the framework that evaluate goodness-of-fit in both the space of decisions and objective value. The multi-dimensional assignment problem is an NP-hard problem in highdimensional combinatorial optimization. This problem arises in the military surveillance applications (e.g. sensor data fusion and target tracking) and in healthcare for ranking exposures to falls. We propose and investigate a new largescale search algorithm for this computationally difficult problem. We evaluate the performance of new algorithm on various instances and compare it to other stateof-the-art procedures. 2 - Inverse Optimization for the Analysis of Competitive Markets Michael Pavlin, Wilfrid Laurier University, 75 University Ave, Waterloo, ON, Canada, mpavlin@wlu.ca, John Birge, Ali Hortacsu We consider use of inverse optimization as an empirical tool for uncovering unobservable parameters in competitive markets. In particular, we apply these techniques to the recovery of transportation and production cost parameters in natural gas markets. 350 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 351 INFORMS Philadelphia – 2015 ■ TD18 TD20 2 - Non-aggressive Adaptive Traffic Routing Madhushini Narayana Prasad, Graduate Research Assistant, Cockrell School of Engineering, University of Texas at Austin, Austin, TX, 78712, United States of America, madhushini@utexas.edu, Nedialko Dimitrov 18-Franklin 8, Marriott Recent Advances in First Order Methods for LargeScale Optimization Routing a person through a traffic network presents a dilemma to choose between fixed route which is an easier to navigate route and adaptive route which minimizes the travel time by adjusting to the traffic conditions. We investigate methods for non-aggressive, adaptive routing that is middle-ground seeking the best of both these extremes, i.e. adaptive routes restricted in number of route shifts allowed at a critical juncture, and investigate the trade-offs between the extremes. Cluster: Modeling and Methodologies in Big Data Invited Session Chair: Mingyi Hong, Iowa State University, 3015 Black Engineering, Ames, IA, 50011, United States of America, mingyi@iastate.edu 1 - On the Information-adaptive Variants of the Admm: An Iteration Complexity Perspective Shuzhong Zhang, Professor, University of Minnesota, Department of Industrial and Systems Eng, Minneapolis, MN, 55455, United States of America, zhangs@umn.edu, Xiang Gao, Bo Jiang 3 - Social Network Echo Chambers and Popularity Yinhan Liu, University of Texas Austin, 1901 Crossing Place #3301, Austin, TX, 78741, United States of America, yinhan.liu@utexas.edu, Nedialko Dimitrov We present a suite of variants of the ADMM, where the trade-offs between the required information on the objective and the computational complexity are explicitly given. The new variants allow the method to be applicable on a much broader class of problems where only noisy estimations of the gradient or the function values are accessible, yet the flexibility is achieved without sacrificing the computational complexity bounds. Social network users often have the goal of building a large follower base. Some users are members of what we term echo chambers, a small group of users that re-share each other’s messages. We present an empirical study on the impact of echo chambers on the popularity of users using historical data from Twitter. Specific questions we address are: Does echo chamber membership increase reshares outside the echo chamber? Does echo chamber membership increase follower base? 2 - An Optimal Randomized Incremental Gradient Method Guanghui Lan, University of Florida, Gainesville, FL, United States of America, glan@ise.ufl.edu ■ TD20 We present a randomized incremental gradient method and show that this algorithm possesses unimprovable rate of convergence for convex optimization. We provide a natural game theoretic interpretation for this method as well as for the related Nesterov’s optimal method. We also point out the situations when this randomized algorithm can significantly outperform the deterministic optimal method. 20-Franklin 10, Marriott Banking and Insurance Contributed Session Chair: Linna Du, Data Scientist, CACS, 2259 Adam Clyton Powell, New York, NY, 10027, United States of America, linna.du@gmail.com 1 - Success Drivers of Online Equity Crowdfunding Campaigns for Unaccredited Investors Anna Lukkarinen, Aalto University, P.O. Box 21220, Helsinki, 00076, Finland, anna.lukkarinen@aalto.fi, Jeffrey Teich, Hannele Wallenius, Jyrki Wallenius 3 - On the Expected Convergence of Randomly Permuted ADMM Ruoyu Sun, Stanford University, Menlo Park, CA, 94025, United States of America, sundirac@gmail.com, Zhi-Quan Luo, Yinyu Ye Recently, it has been shown that the direct extension of the alternating direction method of multipliers (ADMM) to the multi-block case fails to converge when solving a simple square system of linear equations. In this paper, however, we prove that, if in each step one randomly and independently permutes the updating order of any given number of blocks, the method will converge in expectation for solving the square system of linear equations. Using data from a leading equity crowdfunding platform in Northern Europe, we explore success factors of campaigns. The results suggest that the investment criteria traditionally used by professional investors are not of prime importance for success in equity crowdfunding. Instead, success is related to pre-selected crowdfunding campaign characteristics and networks. Understanding the success factors of online equity crowdfunding campaigns is important to the design of online platforms. 4 - Alternating Direction Method of Multipliers for Distributed Sparse Principal Component Analysis Davood Hajinezhad, Iowa State University, 62 B Schilletter village, Ames, IA, 50010, United States of America, dhaji@iastate.edu, Mingyi Hong 2 - The Mover-Stayer Process for the Credit Data Anna Matuszyk, Assistant Professor, Warsaw School of Economics, Niepodleglosci 162, Warsaw, 02-554, Poland, amatuszyk@matuszyk.com, Halina Frydman We propose distributed algorithms to perform sparse PCA. They are quite flexible, in the sense that they are able to handle different forms of data partition (i.e., partition across rows or columns of the data matrix). Numerical experiments based on both real and synthetic data sets, conducted on high performance computing clusters, demonstrate the effectiveness of our approaches. Using the credit data set, coming from the European bank, we estimate the mover-stayer model, which is an extension of the Markov chain. This model assumes that the population is heterogeneous: there are “stayers” and “movers”. “Movers” evolve according to a Markov Chain with the one-step transition matrix, while “stayers” never leave their initial states. The probability of a customer being a stayer in a paid up state is modeled using the logistic regression. ■ TD19 19-Franklin 9, Marriott 3 - Monopolistic Dealer Versus Broker: Impact of Proprietary Trading with Transaction Fees Yuan Tian, Ryukoku University, 67 Tsukamoto-cho, Fukakusa, Fushimi-ku, Kyoto, Japan, tian@econ.ryukoku.ac.jp, Katsumasa Nishide Network Inference Sponsor: Computing Society Sponsored Session Chair: Nedialko Dimitrov, Assistant Professor, UT Austin, University of Texas at Austin, Austin, United States of America, ned@austin.utexas.edu 1 - Fast, Approximate Inference on Graphical Models by Reducing Treewidth Areesh Mittal, University of Texas at Austin, 1626 West 6th St. Apt. F, Austin, TX, 78703, United States of America, areesh0612@gmail.com, Nedialko Dimitrov We consider a one-period financial market with a monopolistic dealer/broker and an infinite number of investors. While the dealer (with proprietary trading) simultaneously sets both the transaction fee and the asset price, the broker (with no proprietary trading) sets only the transaction fee, given that the price is determined according to the market-clearing condition among investors. We effectively demonstrate how proprietary trading affects market equilibrium and welfare of investors. 4 - A Data Analytics Based Approach for Building 360 View of Banking Customer Tianzhi Zhao, IBM, Diamond Bld, ZGC Software Park, Beijing, China, zhaotzhi@cn.ibm.com, Zhen Huang, Ming Xie, Bing Shao, Yuhang Liu, Jian Xu, Wenjun Yin, Yuhui Fu Complexity of exact inference algorithms in graphical models is exponential in treewidth. We develop technique to perform approximate inference by removing edges and updating factors, leading to reduced treewidth. We prove bounds on error in approximation. Finding updated factors involves solving a geometric program (GP) with exponential number of constraints. We develop row generation technique to solve the GP. We demonstrate the results on discrete graphical models applied to social networks. Banks today are experiencing transformation from product centricity to customer centricity. With advent of big data, it enables banks to fully and deeply understand customers by building 360 degree customer view. In this paper, a data analytics based approach for 360 degree view of banking customer is proposed. It can help banks quick build customer centricity for customer segments, targeted marketing, personalized recommend, etc. 351 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 352 TD21 INFORMS Philadelphia – 2015 ■ TD22 5 - Credit Scoring using Dynamic State Space Model under Statistical Volatility Linna Du, Data Scientist, CACS, 2259 Adam Clayton Powell, New York, NY, 10027, United States of America, linna.du@gmail.com 22-Franklin 12, Marriott Contact Centers Sponsor: Applied Probability Sponsored Session In emerging market where the credit score and credit history are not trustworthy, the estimation and prediction of the credit score and prepayment risks are very important. In the paper, we propose a dynamic state space model considering the volatility and dynamic feature of the lending market. We found that the time varying volatility model provides better prediction than other time series models. We also identify the key factors that drive the lending risks. Chair: Rouba Ibrahim, University College London, London, N7 8EP, United Kingdom, rouba.ibrahim@ucl.ac.uk 1 - Telephone Call Centers: Asymptotic Optimality of Myopic Forecasting-scheduling Scheme Han Ye, University of Illinois at Urbana Champaign, 350 Wohlers Hall, 1206 South Sixth Street, Champaign, IL, 61820, United States of America, hanye@illinois.edu, Noah Gans, Haipeng Shen, Yong-Pin Zhou ■ TD21 21-Franklin 11, Marriott Disease Modeling in OR We determine workforce schedules for call center arrivals that are doubly stochastic. Period-by-period arrival rates follow a hidden AR(1) process, and only arrival counts are observed. We formulate stochastic programs to minimize longrun average staffing costs, subject to a long-run average constraint on abandonment. We show that, in steady state, repeated, myopic solution of the single-period problem is stable, has low cost, and meets the abandonment constraint. Sponsor: Health Applications Sponsored Session Chair: Emine Yaylali, Senior Service Fellow, Centers for Disease Control and Prevention, 1600 Clifton Road, Atlanta, GA, 30333, United States of America, wqq3@cdc.gov 1 - The Potential Impact of Reducing Indoor Tanning on Melanoma Prevention in the United States Yuanhui Zhang, CDC, Chamblee GA 30341, United States of America,, yfp5@cdc.gov, Donatus Ekwueme, Sun Hee Rim, Meg Watson, Gery Guy 2 - A Structural Model for Agents’ Strategic Behavior in Call Centers Dongyuan Zhan, University of Southern California, Los Angeles, CA, United States of America, Dongyuan.Zhan.2015@marshall.usc.edu, Amy Ward, Seyed Emadi We do an empirical study of agent behavior in call centers. We begin by observing that regression analyses have low explanatory power, even though the data shows that agents speed up or slow down depending on the system load and their fatigue level. This leads us to investigate utility based structural models for agent behavior. More than 700,000 adults in the United States are treated for melanoma each year, resulting in annual direct medical costs of $3.3 billion dollars and 9,000 deaths. We developed a Markov model to estimate the health and economic impacts of reducing indoor tanning for melanoma prevention in the United States under certain assumptions. According to this model, reducing indoor tanning may result in favorable savings in medical costs and life-years, comparable to other national prevention efforts. 3 - Capacity Sizing with a Random Number of Agents Rouba Ibrahim, University College London, London, N7 8EP, United Kingdom, rouba.ibrahim@ucl.ac.uk 2 - Estimating the Impact of HIV Care Continuum Interventions on the Reproduction Number Yao-Hsuan Chen, CDC, Chamblee GA 30341, United States of America,xhj1@cdc.gov, Andrew Hill, Paul G. Farnham, Stephanie L. Sansom We study the problem of staffing many-server queues with general abandonment and a random number of servers. For example, uncertainty in the number of servers may arise in virtual call centers where agents are free to set their own schedules. We rely on a fluid model to determine optimal staffing levels, and demonstrate the asymptotic accuracy of the fluid prescription. We also characterize the optimal staffing policy with self-scheduling agents. We used a compartmental model to study HIV transmission in the United States from 2006 through 2020 among heterosexuals, men who have sex with men, including bisexual men, and injection drug users. We analyzed the impact of interventions to improve HIV diagnosis, care, and treatment on the reproduction number. Analyses using this model can provide insights into the long-term effectiveness of HIV prevention strategies. ■ TD23 23-Franklin 13, Marriott 3 - Stratifying Risk Groups in Compartmental Epidemic Models: Where to Draw the Line? Margaret L. Brandeau, Professor, Stanford University, MS&E Department, Stanford, CA, 94305, United States of America, brandeau@stanford.edu, Jeremy D. Goldhaber-fiebert Markov Decision Models and Approximations for Manufacturing Cluster: Stochastic Models: Theory and Applications Invited Session Disease models used to support cost-effectiveness analyses of health interventions are often stratified to reflect population heterogeneity (e.g., age, gender, risk behaviors). We examine the impact of population stratification in dynamic disease transmission models: specifically, the impact of different divisions of a population into a low-risk and a high-risk group. We show that the way in which the population is stratified can significantly affect cost-effectiveness estimates. Chair: Tugce Martagan, Eindhoven University of Technology, 5600 MB Eindhoven, Eindhoven, Netherlands, T.G.Martagan@tue.nl 1 - Robust Approximate Dynamic Programming and Structured Policies for Degradable Energy Storage Marek Petrik, IBM, 1101 Kitchawan Rd., Yorktown Heights, NY, 10598, United States of America, mpetrik@us.ibm.com 4 - Developing a Dynamic Compartmental Model of HIV in the United States Emine Yaylali, Senior Service Fellow, Centers for Disease Control and Prevention, 1600 Clifton Road, Atlanta, GA, 30333, United States of America, wqq3@cdc.gov, Paul G. Farnham, Stephanie L. Sansom, Katherine A. Hicks, Emily L. Tucker, Amanda Honeycutt Batteries hold great promise for energy storage in arbitrage in electric grids but can degrade rapidly with use. In this talk, we analyze the impact of storage degradation on the structure of optimal policies and describe robust approximate dynamic programming methods that take advantage of the policy structure. 2 - Component Reservation for Asymptotically Optimal Allocation in Assemble to Order Production Systems Haohua Wan, University of Illinois at Urbana-Champaign, 104 South Mathews Ave., Urbana, IL, United States of America, hwan3@illinois.edu, Qiong Wang Over 1 million people in the US are living with HIV. To observe trends in HIV and evaluate the effectiveness of prevention interventions, we developed a dynamic compartmental model of disease progression and transmission. The population was stratified by age, sex, circumcision status, race/ethnicity, transmission group, and risk level. People progressed between compartments defined by disease status and care and treatment stage. Outcomes included HIV incidence, prevalence, and care status. Component reservation is not myopically optimal as it sometimes holds back components from existing demands. We prove that in many cases, without reservation, component allocation cannot be asymptotically optimal, i.e., the percentage difference of the discounted inventory cost from its lower bound does not converge to zero as demand and production volumes increase, even though such convergence is achievable under other policies that reserve components for high-value product demands. 352 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 353 INFORMS Philadelphia – 2015 TD25 ■ TD25 3 - Replenishment and Fulfillment Based Aggregation for General Assemble-to-Order Systems Emre Nadar, Assistant Professor, Bilkent University, Department of Industrial Engineering, Bilkent University, Ankara, Turkey, emre.nadar@bilkent.edu.tr, Alan Scheller-wolf, Alp Akcay, Mustafa Akan 25-Room 402, Marriott Economic Models and Analysis of Networks and Platforms Sponsor: Information Systems Sponsored Session We present an approximate dynamic programming method to optimizing Markovian assemble-to-order systems. We alleviate the computational burden by reducing the large state space of the problem via a novel aggregation method that builds upon certain component and product characteristics. We show the optimality of a lattice-dependent base-stock and rationing policy for the aggregate problem. We also derive finite error bound for the cost function of the aggregate problem under a mild condition. Chair: Soumya Sen, University of Minnesota, Minneapolis, MN, United States of America, ssen@umn.edu 1 - Payments for Transactions Versus Payments for Discoveries: Theoretical Analyses Karthik Kannan, Purdue University, 403 W.State Street, West Lafayette, IN, 47907, United States of America, kkarthik@purdue.edu, Rajib Saha 4 - Optimal Manufacturing Policies for Engineer-to-Order Proteins Tugce Martagan, Eindhoven University of Technology, 5600 MB Eindhoven, Eindhoven, Netherlands, T.G.Martagan@tue.nl, Ananth Krishnamurthy eBay.com in the U.S. charges payments for transactions but Taobao.com in China charges for discoveries. We theoretically study such payment schemes used by the platforms. We surprisingly find that when payments are for discoveries, the platform has an incentive to make welfare-decreasing matches between sellers and buyers. Similarly, in order for payments for transactions to be sustained, buyers and sellers should sufficiently value factors such as trust provided by the platform. We develop continuous state Markov decision models to optimize design decisions related to protein purification operations. We focus on engineer-toorder proteins with strict production requirements on quality and yield. We present a state aggregation mechanism to solve industry-size problems. Our models and insights are implemented in practice. 2 - The Impact of Online Word of Month on Channel Disintermediation for Information Goods Brian Lee, University of Connecticut, 2100 Hillside Road Unit 1041, Storrs, CT, 06268, United States of America, brian.lee@business.uconn.edu, Xinxin Li ■ TD24 24-Room 401, Marriott Social Network Analytics With the advance in digital technology, creators of intellectual products can sell their work directly to consumers without the help of publishers. In this study, we construct an analytical model to examine the role of online word of mouth (eWOM) in this trend of disintermediation. We find that eWOM may encourage creators to reintermediate publishers for high quality work. Our model makes predictions on when eWOM benefits publishers and for what types of products/creators it has the most impact. Sponsor: Artificial Intelligence Sponsored Session Chair: Xi Wang, The University of Iowa, S343 PBB, Iowa City, IA, 52242, United States of America, xi-wang-1@uiowa.edu 1 - Optimizing Hurricane Warning Dissemination Problem for Evacuation Decision Making Dian Sun, Harbin Engineering University, 172 Princeton Ave. Apt 1, Buffalo, NY, 14226, United States of America, sundian@hrbeu.edu.cn, Yan Song, Zifeng Su 3 - Electric Vehicle Power Plants: Carsharing Optimization with Smart Electricity Markets Micha Kahlen, Erasmus University Rotterdam, Burgemeester Oudlaan 50, Rotterdam, Netherlands, kahlen@rsm.nl, Wolf Ketter Individual make evacuation decisions based on risk perception which can be socially influenced as evacuation warnings spread through social networks. In this study a formal model for evacuation warning dissemination in social networks through time is presented to characterize the social influence of the risk perception in the evacuation decision making process. Simulation models are developed to investigate the effects of community mixing patterns and the strength of ties on evacuation decision. We study electric vehicles as power plants to bridge weather dependent energy shortages from wind and solar energy. Particularly, we are interested in the allocation of electric vehicles by making a trade-off between driving and storing electricity. This allocation is optimized in a first-price sealed bid auction with pricing signals from smart electricity markets and the availability of electric vehicles. Results show positive effects for drivers, carsharing operators, and the environment. 2 - Inferring User Location from Geographic and Social Network Da Xu, PhD Student, University of Utah, 1032 E 400 S, Apt 504B, Salt Lake City, UT, 84102, United States of America, Da.Xu@business.utah.edu, Xiao Fang 4 - Should You Go with ``Pay as You Go’’?: Optimal Design of Bucket Plans for Multi-unit Goods Manish Gangwar, Assistant Professor, ISB, ISB Campus, Gachibowli, Hyderabad, India, manish_gangwar@isb.edu, Hemant Bhargava The lack of tools to monitor the time-resolved locations of individuals constrains us to gain a deep understanding of human mobility. While, despite the diversity of people’s travel history, human mobility follows a high of temporal and spatial regularity. In this paper, we study the human mobility through social and geographic networks, give a deep insight to how individual mobility pattern and social network impact with each other, and build a probabilistic model to depict human mobility. Among the class of nonlinear tariffs, “Three Part Tariff” is the most general tariff but it tends to focus on heavy users. Given the evident optimality of a bucket plan, we ask what are the pros and cons of alternative pricing models? We derive the closed-form expressions for commonly used demand function and specify a system of equations with economic interpretation for the general problem. We also examine the properties of optimal “Three Part Tariff” in the presence of a perunit plan. 3 - Concurrent Diffusions of Information and Behaviors in Online Social Networks Shiyao Wang, University of Iowa, 634 Westgate St. Apt. 55, Iowa City, IA, 52246, United States of America, shiyao-wang@uiowa.edu, Kang Zhao Using the spread of the Ice Bucket Challenge (IBC) on Twitter as a case study, this research compared the concurrent diffusion patterns of both information and behaviors in online social networks. Individual behaviors related to IBC were detected by text mining techniques. Comparison between diffusion dynamics of information and behaviors at different levels revealed interesting differences and interactions between the two diffusion processes and laid foundations for future analytics. 353 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 354 TD26 INFORMS Philadelphia – 2015 ■ TD26 2 - Evaluating Lignocellulosic Biomass Supply Chains Considering a Multi-objective of Optimizing Cost Burton English, Professor, The University of Tennessee, 2621 Morgan Hall, Knoxville, TN, 37922, United States of America, benglish@utk.edu, James Larson, Edward Yu, Jia Zhong 26-Room 403, Marriott Production and Scheduling I Contributed Session A switchgrass supply chain that considers the optimization of cost, GHG emissions and soil erosion for a cellulosic biofuel plant is developed. Using an augmented epsilon constraint multi-objective optimization model and a compromise solution method, along with high-resolution spatial data the optimal placement of feedstock supply chains can be estimated. Spatial characteristics, including land coverage and infrastructure availability, are crucial to both the cost and the environmental results. Chair: Srimathy Mohan, Associate Professor, Arizona State University, Department of Supply Chain Management, Tempe, AZ, United States of America, srimathy@asu.edu 1 - Weekly Production Planning on the Basis of Average Value-at-Risk by Shapley Value Nobuyuki Ueno, Hiroshima University of Economics, 5-37-1 Gion Asaminami-ku, Hiroshima, Japan, ueno@pu-hiroshima.ac.jp, Hiroshi Morita, Koji Okuhara ■ TD28 Under demand uncertainty,they used stock-out ratio for estimating the risk. In this presentation, we propose a formulation for weekly production planning problem that reflects the AVaR (Average value-at-risk) for weighing tail risk and a solution by Shapley value. The characteristics of the solution procedure is proved. It has the features that it does not require strict probability distribution of stockout and it enables an extension to the case where demand for each period is correlated. 28-Room 405, Marriott Dynamic Matching Markets Cluster: Auctions Invited Session Chair: John Dickerson, CMU, 9219 Gates-Hillman Center, Pittsburgh, PA, 15213, United States of America, dickerson@cs.cmu.edu 1 - Global Kidney Exchange Afshin Nikzad, Stanford University, 37 Angell Court, Apt 116, Stanford, CA, 94305, United States of America, afshin.nikzad@gmail.com, Mohammad Akbarpour, Alvin Roth 2 - A Generalized Dantzig-Wolfe Decomposition Algorithm for Mixed Integer Programming Problems Xue Lu, London School of Economics and Political Science, Houghton Street, London, WC2A 2AE, United Kingdom, X.Lu7@lse.ac.uk, Zeger Degraeve We propose a generalized Dantzig-Wolfe decomposition algorithm for mixed integer programming. By generating copy variables, we can reformulate the original problem to have a diagonal structure which is amendable to the DantzigWolfe decomposition. We apply the proposed algorithm to multi-level capacitated lot sizing problem and production routing problem. Rigorous computational results show that our algorithm provides a tighter bound of the optimal solution than all the existing methods. In some countries, many patients die after a few weeks of diagnosis mainly because the costs of kidney transplantation and dialysis are beyond the reach of most citizens. We analyze the two proposals in which patients with financial restrictions who have willing donors participate in kidney exchange without paying for surgery. Our proposals can save thousands of patients, while substantially decreasing the average dialysis costs; in particular, we prove that they are “self-financing” 3 - The Impact of Postponement Practices on the Lot-sizing Decisions of a Wine Bottling Plant Sergio Maturana, Professor, Pontificia Universidad Catolica de Chile, Vicuna Mackenna 4860, Santiago, Chile, smaturan@ing.puc.cl, Mauricio Varas 2 - Matching with Stochastic Arrival Neil Thakral, Harvard, 1805 Cambridge Street, Cambridge, MA, United States of America, nthakral@fas.harvard.edu We study matching in a dynamic setting, with applications to public-housing allocation. Objects of different types that arrive stochastically over time must be allocated to agents in a queue. When objects share priorities over agents, we propose an efficient, envy-free, and strategy-proof mechanism. The mechanism continues to satisfy these properties if and only if the priority relations are acyclic. Estimated welfare gains over existing housing-allocation procedures exceed $5000 per applicant. Export-focused wineries face a difficult problem when planning their bottling lines due to the number of different products they have to bottle and label. A way of reducing misallocation due to demand variability is by postponing the labeling process. We propose two MIP planning models that support tactical lot-sizing decisions. We tested both models in a rolling horizon framework, under different conditions of capacity tightness, horizon length, and demand uncertainty and we report the results. 3 - Dynamic Kidney Exchange with Heterogeneous Types Maximilien Burq, Student, MIT, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, mburq@mit.edu, Itai Ashlagi, Vahideh Manshadi, Patrick Jaillet 4 - Scheduling of Maximizing Total Job Value with Machine Availability Constraint Eun-Seok Kim, Middlesex University, The Burroughs, London, NW4 4BT, United Kingdom, e.kim@mdx.ac.uk, Joonyup Eun Kidney exchange programs face growing number of highly sensitized patients. We develop an online model that models such heterogeneity, and we prove that having some easy-to-match patients in the pool greatly reduces waiting times both in the presence of bilateral matching and chain matching. We provide simulations showing that some prioritizing leads to improved overall efficiency. We study a single machine scheduling problem of maximizing total job value with machine availability constraint. The value of each job is given as a non-increasing step function of its completion time. We develop a branch-and-bound algorithm and a heuristic algorithm for the problem. Finally, we perform computational experiments showing that the developed algorithms provide efficient and effective solutions. 4 - Competing Dynamic Matching Markets Sanmay Das, WUSTL, One Brookings Dr, CB 1045, St. Louis, MO, 63130, United States of America, sanmay@wustl.edu, John Dickerson, Zhuoshu Li, Tuomas Sandholm ■ TD27 We extend a framework of dynamic matching due to Akbarpour et al. to characterize outcomes in cases where two rival matching markets compete. One market matches quickly while the other builds thickness by matching slowly. We present analytical and simulation results, both in general and for kidney exchange, demonstrating that rival markets increase overall loss compared to a single market that builds thickness. 27-Room 404, Marriott Applications of Multi-objective Optimization Sponsor: Multiple Criteria Decision Making Sponsored Session Chair: Matthias Ehrgott, Professor, Department: Management Science, Lancaster University, The Management School, Lancaster, 00, LA1 4YX, United Kingdom, m.ehrgott@lancaster.ac.uk 1 - A Hybrid Decision Making Approach for Multi-Objective Infrastructure Planning Hana Chmielewski, North Carolina State University, Campus Box 7908, Raleigh, NC, 27695, United States of America, htchmiel@ncsu.edu, Ranji Ranjithan A hybrid approach using evolutionary computation and dynamic programming is used to optimize investments and operational decisions in a water supply case study system. Solutions are categorized by network centralization metrics, and analyzed with respect to multiple planning objectives. 354 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 355 INFORMS Philadelphia – 2015 ■ TD29 TD31 3 - A Decision Support System for Traffic Diversion around Construction Closures Arezoo Memarian, Graduate Research Assistant, University of Texas at Arlington, 425 Nedderman Hall, 416 Yates St., Box 19308, Arlington, TX, 76019, United States of America, arezoo.memarian@mavs.uta.edu, Siamak Ardekani 29-Room 406, Marriott Joint Session Analytics/HAS:The Emerging Role of Health Systems Engineering and its Impact on Clinical Informatics and Analytics The objective of this study is to develop a PC-based decision support tool with a user-friendly graphical interface to allow development of optimal traffic management plans around highway construction sites. In addition to the capability to identify optimum traffic diversion routes, such a tool would also allow simulation of various traffic management plan scenarios envisioned by experts. Sponsor: Analytics Sponsored Session Chair: John Zaleski, Chief Informatics Officer, Nuvon, Inc., 4801 S. Broad Street, Suite 120, Philadelphia, PA, 19112, United States of America, jzaleski@nuvon.com 1 - How to Make Clinically Actionable Alarms Jeanne Venella Dnp, Chief Nursing Officer, Nuvon, 4801 S Broad St, Philadelphia, PA, 19112, United States of America, jvenella@nuvon.com 4 - Can Virtualization Maturity Impact Software Development Project Performance: An Empirical Study Rohit Nishant, Assistant Professor, ESC Rennes School of Business, 2 Rue Robert d’Arbrissel CS 76522, Rennes, 35065, France, rohit.nishant@esc-rennes.com, Bouchaib Bahli In this article we invoke IT asset classes’ taxonomy and IT capability maturity model to examine the impact of virtualization maturity on software development project performance. Our findings suggest that virtualization capability has a distinct impact on software development project and process performance. Finally, this study extends virtualization maturity model’s validity. Implications for research and practice are discussed. How to Make Clinically Actionable Alarms The very alarm systems that were created to enhance patient safety have themselves become an urgent patient safety concern. We need to fix our current state of alarm systems. We must achieve both a higher level of sensitivity and specificity. Therefore; reducing both false and non-actionable alarms. Our goal is ignite the talk on alarm fatigue, begin to define algorithms for smarter actionable alarms and provide a safer health care environment. 2 - The Kalman Filter and its Application to Real-time Physiologic Monitoring of High-acuity Patients John Zaleski, Chief Informatics Officer, Nuvon, Inc., 4801 S. Broad Street, Suite 120, Philadelphia, PA, 19112, United States of America, jzaleski@nuvon.com ■ TD31 31-Room 408, Marriott Time Series Data Mining The Kalman Filter (KF) has seen application in many fields owing to its rapid computational framework and intrinsic optimality in tracking time-series. In this presentation, the KF is used to optimally track and smooth signal artifact associated with patient physiologic monitoring. Sponsor: Data Mining Sponsored Session Chair: Mustafa Gokce Baydogan, Assistant Professor, Bogaziai University, Department of Industrial Engineering, Bebek, Istanbul, 34342, Turkey, mustafa.baydogan@boun.edu.tr 1 - On the Parameter Identification of a New Knot Selection Procedure in Mars Cem Iyigun, Associate Professor, Middle East Technical University, ODTU Kampusu Endustri Muhendisligi Bolum, Oda 331 Cankaya, Ankara, 06801, Turkey, iyigun@metu.edu.tr, Elcin Kartal Koc 3 - Predicting the Effect of Introducing Walk in Hours on Staff Workload at a Pediatrics Practice Saurabh Jha, University of Pittsburgh, 1048 Benedum Hall, Department of Industrial Engineering, Pittsburgh, PA, 15261, United States of America, saj79@pitt.edu, Louis Luangkesorn, Diana Hoang, Lindsey Jones, Tricia Pil A local pediatrics practice has introduced patient walk-in hours in response to competition from urgent care clinics and has asked to determine the effect on staff workload. We evaluate the effect of walk-in hours on the practice workload, then develop and validate a predictive model for the various types of visits and phone calls. After validating the predictive model, we develop a forecast for the remainder of the 12 months period following the introduction of all-day walk-ins. Multivariate Adaptive Regression Splines (MARS) is a popular nonparametric regression for estimating the nonlinear relationship within data via piecewise functions. A clustering based knot selection method has been proposed to the literature recently. This study proposes a parameter selection criteria based on Schwarz’s Bayesian Information for determining the optimum grid size and threshold value of this new procedure. Numerical studies are conducted via artificial and real datasets. ■ TD30 2 - Discovering Interpretable Nonlinear Variation Patterns in High-Dimensional Data over Spatial Domains Phillip Howard, Arizona State University, 699 S Mill Ave, Tempe, AZ, 85281, United States of America, prhoward@asu.edu, Daniel Apley, George Runger 30-Room 407, Marriott Decision Support Systems II Contributed Session Chair: Rohit Nishant, Assistant Professor, ESC Rennes School of Business, 2 rue Robert d’Arbrissel CS 76522, Rennes, 35065, France, rohit.nishant@esc-rennes.com 1 - Routing Recommendation System for Uber Yuhan Wang, University of California Irvine, 6478 Adobe Cir, Irvine, CA, 92617, United States of America, wangyuhan1101@gmail.com The objective of this research is the identification of distinct and interpretable nonlinear variation patterns in high-dimensional data through dimensionality reduction. We present a new method for learning reduced dimension representations which characterize interpretable variation sources when mapped to the original feature space. A new metric for measuring how well the solution can be interpreted is also proposed. We compare our work to alternative methods using several examples. 3 - EEG Signal Classification using Functional Principal Component Analysis Woo-Sik Choi, Mr., Korea University, 145, Anam-Ro, SeongbukGu, Innovation Hall, 816, Korea University, Seoul, Korea, Republic of, etpist@korea.ac.kr, Seoung Bum Kim Paper not available at this time. 2 - Optimising Allocation of Investor Funds in Multi-objective Public Infrastructure Investment Programs Martin Spollen, Queens University Belfast, David Bates Building, University Road, Belfast, BT7 1NN, United Kingdom, mspollen01@qub.ac.uk Electroencephalogram (EEG) is recordings of the electrical potentials of the brain. Identifying human activities from EEG is the main goal of brain computer interface area. To analyze events, selecting important features is a crucial step. In this study, we propose a feature extraction using functional principal component analysis with general classification methods. The effectiveness of the proposed method is demonstrated through a real data from the brain computer interface competition 2003. This session will examine the development and application of Strategic Infrastructure Planning Models (SIPMs) as an emerging class of investment appraisal techniques for public investment management. The techniques focus attention on the network effects of investment on total portfolio performance. Application to a major regional schools investment and rationalization program is demonstrated. 355 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 356 TD32 INFORMS Philadelphia – 2015 4 - Modeling Time-varying Autocorrelation for Time Series Classification Mustafa Gokce Baydogan, Assistant Professor, Bogaziçi University, Department of Industrial Engineering, Bebek, Istanbul, 34342, Turkey, mustafa.baydogan@boun.edu.tr, George Runger 5 - Enterprise Social Networking and Firm Creativity Donghyun Kim, Delta State University, 1003 West Sunflower Road, Cleveland, MS, 38733, United States of America, dkim@deltastate.edu, Jaemin Kim This study examines the influence of firm’s IT social networking (SN) capacity on the firm’s creativity and innovation. Analyzing data on utility patents of 7 firms using enterprise SN, we tested our predictions on a balanced panel of the firms’ data. The results illustrate how IT SN capacity can aid in the generation of an idea. We introduce a novel approach to model the dependency structure in time series (TS) that generalizes the concept of autoregression to local auto-patterns. A learning strategy that is fast and insensitive to parameter settings is the basis for the approach. This unsupervised approach to represent TS generally applies to a number of data mining tasks. We provide a research direction that breaks from the linear dependency models to potentially foster other promising nonlinear approaches. ■ TD33 33-Room 410, Marriott Decision and Prediction Models in Healthcare ■ TD32 Sponsor: Health Applications Sponsored Session 32-Room 409, Marriott Data Mining Chair: Jakob Kotas, University of Washington, Dept. of Applied Mathematics, Box 353925, Seattle, WA, 98195, United States of America, jkotas@uw.edu 1 - A Stochastic Program with Chance-constrained Recourse for Surgery Scheduling and Rescheduling Gabriel Zenarosa, PhD Candidate, University of Pittsburgh, 3700 O’Hara Street, Benedum Hall 1048, Pittsburgh, PA, 15261-3048, United States of America, glz5@pitt.edu, Andrew J. Schaefer, Oleg Prokopyev Contributed Session Chair: Gustavo Lujan-Moreno, Arizona State University, Tempe, AZ, United States of America, glujanmo@asu.edu 1 - Open-source Statistical Packages: The True Cost of “Free” Software Ronald Klimberg, Saint Joseph’s University, 35 Moorlinch Blvd., Medford, NJ, 08055, United States of America, klimberg@sju.edu, Rick Pollack, Susan Foltz Boklage Aggregate surgical expenditures in the US amount to a significant percentage of GDP. About 42% of hospital revenues are generated by operating rooms (ORs), yet ORs run at only 68% capacity on average. The most important issues in OR management are centered on scheduling. Advance schedules improve OR efficiency; however, surgeries are rescheduled in practice as they rarely go as planned. We present a stochastic program with chance-constrained recourse for surgery scheduling and rescheduling. Open source software is typically free and widely accessible to the public. In the statistical realm, R is the dominant open-source player. Is it really free? Where do you go for support? Are their possible significant costs associated with using R? Further, to what degree should open-source statistical software be used and taught in academia? This article will explore these questions, as well as others, in discussing what are often the hidden costs of using open-source statistical software 2 - Dynamic Scheduling of a Post-discharge Follow-up Organization to Reduce Readmissions Sean Yu, Indiana University-Bloomington, 1275 E. Tenth Street, Bloomington, IN, 47405, United States of America, xy9@indiana.edu, Shanshan Hu, Jonathan Helm 2 - Study on Effects on Emotional Intensities of Negative Online Reviews on its Usefulness Cuiping Li, Huazhong University of Science and Technology, 1037 Luoyu Rd, Hongshan District,Wuhan, Hubei, 430074, China, 412543536@qq.com, Qian Yuan, Shuqin Cai Hospital readmissions are a growing problem. Many readmissions are preventable by properly monitoring patients post-discharge. We consider an organization that dynamically will schedule and staff post-discharge monitoring schedules for a cohort of patients being randomly discharged from client hospitals. We formulate this problem as an infinite horizon dynamic program that can be solved using approximate dynamic programming. Aimed at recognizing high quality reviews from mass data, this paper explores how reviews’ negative emotions influence the usefulness of negative online reviews by using data mining technology and regression analysis. The result reveals that strong negative emotions reduce negative reviews’ usefulness and moderate negative emotions have opposite effect. Results also show that different intensities of negative emotions have significant interactions on reviews’ usefulness. 3 - Predictive Capabilities in Hierarchical Node-based Clustering of Time Series Hootan Kamran, PhD Candidate, University of Toronto, 12 Rodney Blvd., North York, ON, M2N4B6, Canada, hootan@mie.utoronto.ca, Dionne Aleman, Kieran Moore, Mike Carter 3 - Impact of Library Online Resource use on Students Academic Outcome Fan Zhang, University of Pittsburgh, 1048 Benedum Hall, Department of Industrial Engineering, Pittsburgh, PA, 15261, United States of America, faz31@pitt.edu, Louis Luangkesorn, Ziyi Kang, Yunjie Zhang, Shi Tang Flu activity is shown to be affected by local variables such as climate. Therefore, localized activity must be monitored to study spatiotemporal spread patterns of the disease. Using a 10-year flu dataset from 103 hospitals in Ontario, we compare predictive capabilities extracted from existing aggregation scheme (LHIN) with those extracted from the novel hierarchical node-based clustering scheme and show that the new method will extract more statistically significant predictive capabilities. University libraries have a need to demonstrate the impact of their resources on the University mission: academics and research. However, for electronic resources, research has shown that students often do not recognize they are using library resources, making surveys and other assessments not useful. We use undergraduate demographic and academic outcome data along with logs of online library resource access to determine if relationship exists between online resource use and academic outcome. 4 - A Stochastic Dynamic Programming Model for Response-guided Dosing Jakob Kotas, University of Washington, Dept. of Applied Mathematics, Box 353925, Seattle, WA, 98195, United States of America, jkotas@uw.edu, Archis Ghate 4 - A Case-Crossover Study to Evaluate the Effect of Player Affective State on Performance in Video Game Gustavo Lujan-Moreno, Arizona State University, Tempe, AZ, United States of America, glujanmo@asu.edu We discuss a stochastic dynamic programming (DP) model to assist with dosing decisions in response-guided dosing (RGD). The goal in this framework is to deliver the right dose to the right patient at the right time. We present robust, optimal learning, and optimal stopping variants of this problem. The structure of optimal policies in these problems will be explored both analytically and numerically. Using an electroencephalogram (EEG) headset we examined whether there was a significant change in the affective state reported by the EEG when a participant made a mistake while playing a popular video game. There were five affective constructs that were examined: engagement, frustration, meditation, short and long term excitement. We propose a case-crossover methodology to analyze this type of events. Results show that there is a significant difference in three affective states. 356 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 357 INFORMS Philadelphia – 2015 ■ TD34 TD36 2 - Service-based Distribution Network Model for Location of Temporary Relief Facilities Shaligram Pokharel, Professor, Qatar University, Doha, Qatar, shaligram@qu.edu.qa, Rojee Pradhananga, Fatih Mutlu, Jose Holguin-Veras 34-Room 411, Marriott Joint Session HAS/MSOM-Healthcare: Operational Issues and Information Sharing in Healthcare A supply allocation and distribution model is proposed to minimize the total waiting times at the demand points by considering the possibilities of transferring excess resources between the temporary facilities and backordering of demand in different time periods. Model is applied on a test instance to analyze the service and cost trade-offs. (This research is made possible by a NPRP Award NPRP 5-2005-027 from the Qatar National Research Fund (a member of the Qatar Foundation). The statements herein are solely the responsibility of the authors.) Sponsor: Health Applications Sponsored Session Chair: Subodha Kumar, Carol And G. David Van Houten, Jr. ‘71 Professor, Mays Business School, Texas A&M University, Wehner 301F - 4217 TAMU, College Station, TX, 77843, United States of America, skumar@mays.tamu.edu 1 - Sustainability Planning for Healthcare Information Exchanges Tharanga Rajapakshe, Assistant Professor, University of Florida, W. University Ave, Gainesville, FL, 32611, United States of America, tharanga@ufl.edu 3 - The Network Structure: What it Can Tell About Disaster Warning Effectiveness? Xiangyang Guan, University of Washington, 201 More Hall, Box 352700, Seattle, WA, 98195-2700, United States of America, guanxy@uw.edu, Cynthia Chen We develop an analytical framework to study sustainability of Healthcare Information Exchanges and to demonstrate its use when the revenue is generated (i) under one revenue model (like membership fee), and (ii) under a combination of multiple revenue models (like membership fee and rebate structure for the practice from supporting vendors). Knowing how public awareness and action change after disaster warning is critical for effectiveness of warning issuance. Multiple data sources – social media, taxi trips and subway ridership – are leveraged. Temporal evolutions of the structure (motifs) of social media network and subway network are established as measures of public awareness and action. Our result identified a lag of one day in average between warning issuance and public awareness, and between public awareness and action. 2 - The Impacts of Healthcare Information Exchanges: An Empirical Investigation Emre Demirezen, Assistant Professor, Binghamton University SUNY, 4400 Vestal Parkway East, AA-242, Binghamton, NY, 13902, United States of America, edemirezen@binghamton.edu, Subodha Kumar, Ramkumar Janakiraman ■ TD36 36-Room 413, Marriott In the last decade, the U.S. government has been aggressively promoting the use of electronic health records and the establishment of regional healthcare information exchanges (HIEs). HIEs facilitate electronic health information exchange among healthcare providers that is considered to be beneficial for the society. However, the real benefits of HIEs are not well understood. Hence, in this study, we work with an HIE provider based in the state of New York to investigate the benefits of HIEs. Fire and Emergency Medical Services Sponsor: Public Sector OR Sponsored Session Chair: Laura Mclay, Associate Professor, University of Wisconsin, 1513 University Ave, ISYE Department, Madison, WI, 53706, United States of America, lmclay@wisc.edu 1 - Predicting the Spatial Distribution of Heart Attack Incidence in Alberta Armann Ingolfsson, University of Alberta, Edmonton, Canada, aingolfs@ualberta.ca, Amir Rastpour, Reidar Hagtvedt 3 - Chance Constrained Operating Room Scheduling with Uncertain and Ambiguous Information Zheng Zhang, University of Michigan, 1205 Beal Ave, Ann Arbor, MI, 48105, United States of America, zzhang0409@gmail.com, Brian Denton, Xiaolan Xie We describe stochastic programming and distributionally robust optimization models that allow for uncertain or ambiguous surgery duration data, respectively. Each of the models considers surgery-to-OR allocation decisions in the context of probabilistic constraints on completion time that vary by OR. We describe column generation approaches that are tailored to these two model formulations. Results are presented to illustrate the potential use of these models in practice. We use Poisson regression with a linear-without-intercept link function to predict the incidence of heart attacks by geographic region, as a function of age, gender, education, and income characteristics. We discuss model specification and validation and we present results based on 10 years of empirical data. 2 - Dynamic Ambulance Allocation Utilizing Demand Data Analytics for Pre-hospital EMS Yu-Ching Lee, Assistant Professor, Department of Industrial Engineering and Engineering Management, National Tsing Hua University, No. 101, Section 2, Kuang-Fu Road, Hsinchu, Taiwan - ROC, yclee@ie.nthu.edu.tw, Albert Chen, Yu-shih Chen 4 - Bundled Payments for Healthcare Services: A Framework for the Healthcare Provider Selection Problem Seokjun Youn, PhD Student, Research Asistant, Mays Business School, Texas A&M University, 320R Wehner Building,, 4217 Texas A&M University, College Station, TX, 77843, United States of America, syoun@mays.tamu.edu, Chelliah Sriskandarajah, Subodha Kumar Pre-hospital Emergency Medical Services (EMS) provide the critical function of on-site medical treatment and stabilization of patients. The quality of EMS affects the survival of patients in emergency situations. A better management of ambulances could potentially improve the effectiveness and efficiency of EMS. We study a real-time decision support system featuring demand prediction, distribution estimation, scenario generation, robust ambulance deployment, and the optimal ambulance dispatching Identifying competitive healthcare providers is an important issue for the successful operation of bundled payments. We develop a selection framework via data envelopment analysis and combinatorial auction (CA). Based on efficiency and effectiveness measures, outstanding performers are pre-selected. Finally, CA determines winners. To evaluate the impact of design issues on the CA performance, we combine and utilize several real dataset from the healthcare sector. 3 - A Simulation Optimization Method for Emergency Service Location Rozhin Doroudi, PhD Student, Northeastern University, 260 Washington St. Apt. 305, Malden, MA, 02148, United States of America, doroudi.r@husky.neu.edu, Gerald Evans, Gail Depuy ■ TD35 A fire department with an available fleet wants to determine the location of its fire stations and how to distribute its fleet among those locations. An iterative approach involving the use of a linear program and a simulation model is proposed for the problem 35-Room 412, Marriott Disaster and Emergency Management II Contributed Session Chair: Shaligram Pokharel, Professor, Qatar University, Doha, Qatar, shaligram@qu.edu.qa 1 - Solution Methodologies for Debris Removal in Disaster Response Bahar Y. Kara, Associate Professor, Bilkent University, Industrial Engineering, Ankara, Turkey, bkara@bilkent.edu.tr, Oya E. Karasan, Nihal Berktas In this study we provide solution methodologies for debris removal problem in the response phase. Debris removal activities on certain blocked arcs have to be scheduled in order to reach a set of critical nodes such as schools and hospitals. Two mathematical models are developed with different objectives. The models are tested over real data from districts of Istanbul. 357 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 358 TD37 INFORMS Philadelphia – 2015 ■ TD37 2 - Moments of a Random Set Kemal Gursoy, Rutgers University, 100 Rockafeller Road, Department of MSIS, Piscataway, NJ, 08854, United States of America, kgursoy@rci.rutgers.edu 37-Room 414, Marriott Therapy and Treatment Let X be a random subset of the n-dimensional Euclidean space. Then the moments of the measure of X could be constructed by the Lebesgue integral of the probability measure of every point in X, over the n-dimensional Euclidean space. Contributed Session Chair: Animesh Garg, PhD Student, UC Berkeley, 4141 Etcheverry Hall, Berkeley, CA, 94720-1777, United States of America, garg.animesh@gmail.com 1 - Assessment of a Novel Device for Elbow Rehabilitation in Humans Aline Callegaro, Researcher, UFRGS, 99 Osvaldo Aranha Avenue, 5 Floor, Porto Alegre, RS, 90035190, Brazil, nimacall@gmail.com, Carlos Fernando Jung, Clarissa Brusco, Marcelo Gava Pompermayer, Márcia Elisa Echeveste, Carla Schwengber ten Caten 3 - A New Representation for the Stationary Distribution of Markov Chains Patrick Buckingham, Clemson University, Mathematical Sciences, Clemson, SC, United States of America, pbuckin@clemson.edu, Brian Fralix We present a new representation for the stationary distribution of ergodic Markov chains, as well as analogous representations for Laplace transforms of transition functions associated with such chains. Applications to hysteretic queues and other models will be discussed. This study aimed to assess a novel device for elbow rehabilitation in humans. The functional prototype assessment was based on data collection in two stages: application of local muscle vibration; and its association with Continuous Passive Motion. Two way ANOVA was used to analyse the main factors. An average increase of the muscle electrical activation resulted in first stage. The main factors (frequency, sex, and treatment) had significant effect, as well as a few interactions. 4 - Queueing Systems with Adaptive Service Rates Raik Stolletz, University of Mannheim, Room SO 230, Schloss Schneckenhof Ost, Mannheim, Germany, stolletz@bwl.uni-mannheim.de, Jannik Vogel In many service systems, for example call centers, the service rate could be considered as a time-dependent decision variable to improve and stabilize the performance of a queueing system. We present an M(t)/M(t)/c queueing model with adaptive service rates. The SBC-approach is used to approximate the timedependent behaviour of by stationary models. This results in non-linear optimization problem. Numerical examples show the benefits of assuming the service rate as a decision variable. 2 - Minimizing Metastatic Risk in Radiotherapy Fractionation Schedules Hamidreza Badri, Graduate Student, University of Minnesota, ISyE Departemnt, 111 Church Street S.E., Minneapolis, MN, 55455, United States of America, badri019@umn.edu, Jagdish Ramakrishnan, Kevin Leder 5 - Modeling with the Tilted Beta Distribution Gene Hahn, Associate Professor, Salisbury University, 1101 Camden Ave., Salisbury, MD, 21801, United States of America, edhahn@salisbury.edu The treatment of metastatic cancer remains an extremely challenging problem. Here we consider the problem of developing fractionated irradiation schedules that minimize production of metastatic cancer cells. We observe that the resulting fractionation schedules are different than those that result from more standard objectives such as minimization of final primary tumor volume. Delivering large doses in small fractions is suggested even in cases when a/b value of the tumor is large. The beta distribution has an important limitation for the modeling of bounded data. Its density is either zero or infinite at the endpoints except for special cases. This makes modeling certain kinds of data difficult. The tilted beta distribution can be used to easily model this data. We adopt a Bayesian perspective and examine its usage in modeling real-world data. 3 - Customized 3D Printed Implants with Internal Channels for Intracavitary High Dose Rate Brachytherapy Animesh Garg, PhD Student, UC Berkeley, 4141 Etcheverry Hall, University of California, Berkeley, CA, 94720-1777, United States of America, garg.animesh@gmail.com, Jean Pouliot, J. Adam M. Cunha, I-Chow Hsu, Alper Atamturk, Ken Goldberg ■ TD39 39-Room 100, CC High-Dose Rate Brachytherapy is an internal radiation therapy frequently used for cancer treatment. Radioactive sources are briefly placed proximal to tumors. Current methods for intracavitary HDR-BT use generic templates which limits dose distribution to a small set of linear channels. We propose the use of algorithmically customized 3D Printed implants with curved internal channels that fit cavities without tissue puncture and aim to improve dose distribution and treatment quality. Product Brand Differentiation and Pricing Decisions Cluster: Operations/Marketing Interface Invited Session Chair: Ruixia Shi, California State University, Fullerton, 800 N. State College Blvd., Fullerton, CA, 92834, United States of America, sandy.shi@gmail.com 1 - New Product Pricing Strategy in the Social Media Era Gou Qinglong, Associate Professor, University of Science & Technology of China, No.96, JinZhai Road Baohe District, Hefei, China, tslg@ustc.edu.cn, Kumar Subodha, Xiuli He, Juzhi Zhang 4 - Surgery Sequencing and Scheduling in Multiple ORs with PACU Constraints Miao Bai, Lehigh University, 200 W Packer Ave, Bethlehem, PA, 18015, United States of America, mib411@lehigh.edu, Gregory Tonkay, Robert Storer We study a multiple-OR surgery sequencing and scheduling problem with PACU constraints. To minimize the cost incurred by waiting, idleness, OR blocking and overtime, a two-stage solution scheme is proposed. In the first stage, a timeindexed integer program is formulated and solved by Lagrangian relaxation and dynamic programming to determine surgery sequences. Given surgery sequences in all ORs, scheduled times of patients are found in the second stage by a samplegradient-based algorithm. With the popularity of various social media platforms, the impacts of the word of mouth effect and the reference price effect on a consumer’s purchasing behavior have been significantly amplified in the current era. We incorporate these two effects into a two period pricing model to investigate whether and in which condition should a firm utilize a skimming or a penetration price strategy. Our results show how these two effects influence a firm’s pricing strategy when he launches a new product. 2 - Competition and Coordination in Online Retailers and Express Companies Yihong Hu, Assistant Professor, Tongji University, yhhu@tongji.edu.cn ■ TD38 38-Room 415, Marriott Probability We consider an online market as Taobao with homogenous and heterogeneous consumers sensitive to service quality. Retailers collect a separate product price plus shipping fee from consumers. They treat shipping fee as a source of revenue by asking a large discount of shipping fee from shippers. We use game-theoretic framework to study the competition and coordination between retailers and shippers under different scenarios. The study finds that retailers’ behavior increases consumers’ benefit. Contributed Session Chair: Gene Hahn, Associate Professor, Salisbury University, 1101 Camden Ave., Salisbury, MD, 21801, United States of America, edhahn@salisbury.edu 1 - Fluctuation Analysis and the Marked Poisson Process Randy Robinson, Bemidji State University, Bemidji, MN, United States of America, rrobinson@bemidjistate.edu This presentation studies the marked point process with position dependent marking. The focus was on predicting the first passage time of the marked random walk when exiting a given rectangular set and the value of the process upon the exit. A new density function for the related processes has been obtained: a product of a negative exponential and modified Bessel functions 358 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 359 INFORMS Philadelphia – 2015 TD41 3 - Supply Chain Power and Store Brand Jun Ru, Assistant Professor, University at Buffalo, 326D Jacobs, Buffalo, NY, 14260, United States of America, junru@buffalo.edu, Ruixia Shi, Jun Zhang 5 - An Empirical Study to Examine Consumer Behavior towards Luxury Brands in Pakistan Faryal Salman, Assistant Professor, SZABIST, 90 Clifton, Karachi, Karachi, Pakistan, faryal.salman@szabist.edu.pk, Usman Warraich This paper relates a retailer’s store brand strategy to the relative powers of channel members and offers a new explanation for the differences in retailers’ store brand strategies. Our analysis shows that store brands become less appealing to a retailer as it becomes more powerful. Current study seeks to expand an understanding of consumer behavior towards branded goods. The data for this exploratory study was collected from urban youth of Pakistan. The study postulates significant relationship between consumer behavior and the predictors for various product categories. Regression analysis shows that these variables pose the positive impact on the buying behavior (p value (0.05) and this model shows R2 of 0.73. 4 - Consumer Preference Mismatch and Channel Choice Decisions under Competition Kunpeng Li, Utah State University, 3555 Old Main Hill, Logan, UT, United States of America, kunpeng.li@usu.edu, Suman Mallik, Dilip Chhajed ■ TD41 We consider a product consisting of two components sold by two firms. A product/firm is integrated when both components are designed by a single firm, and is non-integrated otherwise. The consumers choose to purchase a product that better matches the specifications of their ideal product. Using a duopoly model, we study the effects of consumer preference mismatch on channel integration strategies. 41-Room 102A, CC Healthcare Supply Chain Decision Making Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session Chair: Xinghao Yan, Assistant Professor, Ivey Business School, Western University, 1255 Western Road, London, On, N6G0N1, Canada, xyan@ivey.uwo.ca 1 - Determinants of Distribution Channel Choice in Pharmaceutical Industry – Specialty Drugs Liang (Leon) Xu, University of Missouri-St. Louis, St. Louis, MO, United States of America, lxpx2@umsl.edu, Vidya Mani, Hui Zhao ■ TD40 40- Room 101, CC Marketing II Contributed Session Chair: Faryal Salman, Assistant Professor, SZABIST, 90 Clifton, Karachi, Pakistan, faryal.salman@szabist.edu.pk 1 - An Analysis of Menus of Multi-Part Tariffs Ryan Choi, PhD Candidate, UC Irvine, 6219 Adobe Circle, Irvine, CA, 92617, United States of America, jihungc@uci.edu We use privately collected multi-year transaction data to study determinants of the choice of distribution channels for specialty and non-specialty drugs. Further, we explore how this channel choice explains observed variations in supply chain metrics in this industry. 2 - Transforming Drug Development via System Computational Modeling Jinha Lee, Georgia Institute of Technology, 755 Ferst Dr. NW, Atlanta, GA, United States of America, jlee68@gatech.edu, Eva Lee This paper study which characteristics of three-part tariffs make the seller more profitable than two-part tariffs. Given a full extraction of low type segment’s surplus, the seller can extract more of high type surpluses, whose magnitude is dependent on both of the level of quantity allowances and the fixed fee for high type consumers. With 3PTs, firms earn more rent from the high type, and so offers both high and low contracts regardless of the taste parameter and of the low type proportion. We describe the firstin-silico drug design system model to accelerate drug discovery. The model spans preclinical, clinical, IND and NDA tasks; and allows global risk analysis. It identifies bottlenecks, and performs system optimization that offers a holistic view of discovery pathways. Rapid development is achieved through parallel processes that shorten critical paths from start to registration of a new drug. The generalizable design allows rapid testing, and minimizes risk, cost, and time. 2 - Research and Practice – Friends of Foes? Perceptions of Marketing Academicians and Practitioners. Salma Rahman, Assistant Professor, SZABIST, 100 Clifton, Block 5, Shahrae Iran, Karachi, Pakistan, sal_haider@yahoo.com, Sana Rehman 3 - Operational Performance Evaluation of Reverse Referral Partnership in the Chinese Healthcare System Nan Kong, Associate Professor, Purdue University, 206 S. Martin Jischke Dr., West Lafayette, IN, United States of America, nkong@purdue.edu, Quanlin Li, Na Li, Zhibin Jiang This research is more of an exploratory nature that focuses initially on precipitating the perceptions of marketing academicians as well as marketing practitioners regarding the existence of the research practice gap using diffusion of innovations theory. The results indicated that generally both agree on the prevalence of the gap. Further, their perception is the same for discovery and translations stage whereas it differs for the dissemination and change stage. Reverse referral of patients from upper-level hospitals to lower-level hospitals after their acute care, has been promoted in the tiered Chinese care system to alleviate resource pressure at high-level hospitals and balance utilizations throughout the system. However, it remains unclear how to implement reverse referral partnerships given the conflicting interests. We develop a two-level queuing network model to capture patient flows and derive analytical results on queueing performance measures. Our work is expected to guide the establishment of hospital alliances in China. 3 - Customer Commitment in Customer Churn Prediction Huili Liu, Beijing University of Posts and Telecommunications, Xitucheng Road, No 10, Beijing, BJ, 100876, China, yucailhl@163.com We present a customer commitment model to predict the customer churn. Instead of probability method, we use consumer learning to get the customer commitment from his/her purchase history, and then use it to predict the customer churn. In comparison to existing models, we consider the customer commitment model is more feasible with an accurate prediction. Thereby we provide a new insight into the customer base analysis. 4 - Influenza Vaccine Supply Chain with Vaccination Promotion Effort and its Coordination Xinghao Yan, Assistant Professor, Ivey Business School, Western University, 1255 Western Road, London, ON, N6G0N1, Canada, xyan@ivey.uwo.ca, Gregory Zaric 4 - Socio-economic Class Difference in Movie Consumption Among Pre-adolescents Saima Husain, Lecturer, Institute of Business Administration, University Campus, University Road, Karachi, Si, Pakistan, shusain@iba.edu.pk We develop an influenza vaccine supply chain model consisting of a health authority, a vaccine manufacturer, and population. The health authority decides order quantity and effort exerted to increase vaccination demand; the manufacturer decides production effort; and population decides the vaccination probability. We find that the three parties’ decisions at equilibrium and different coordinating contract formats, such as a contract with payment linear/piecewise linear w. r. t. order quantity. This research uses the laddering technique, in semi-structured in depth interviews, to study hierarchical constructs explaining personal value system that drive movie consumption behaviour among children aged 9 - 12 years. Young informants were recruited from different socio economic class (SEC) households in Pakistan. Findings show that children from higher SECs are significantly different in the type of movie selection, consumption setting and medium used for movie consumption. 359 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 360 TD42 INFORMS Philadelphia – 2015 ■ TD42 3 - Optimal Pricing for a Multinomial Logit Choice Model with Network Effects Chenhao Du, Student, University of Minnesota, 425 13th Ave SE, Apt. 1502, Minneapolis, MN, 55414, United States of America, duxxx181@umn.edu, William Cooper, Zizhuo Wang 42-Room 102B, CC Patients and Practice: Using the Right Resources to Deliver Care We consider a seller’s problem of determining revenue-maximizing prices for an assortment of products that exhibit network effects. Customers make purchase decisions according to a modified MNL choice model. We show that the optimal strategy is either to maintain a semblance of balanced sales among all product or to boost the sales of exactly one product. We also show the importance of taking the network effects into consideration. Sponsor: Manufacturing & Service Oper Mgmt/Healthcare Operations Sponsored Session Chair: Jonathan Helm, Indiana University Bloomington, 1309 E. Tenth Street, Bloomington, IN, United States of America, helmj@indiana.edu 1 - An Empirical Study of The Impact of Physician Assistants During Critical Care Consultations Yunchao Xu, New York University, 44W 4th St, 8-152, New York, NY, 10012, United States of America, yxu4@stern.nyu.edu, Carri Chan, Mor Armony 4 - Pricing Ancillary Service Subscriptions Ruxian Wang, Johns Hopkins University, 100 International Dr, Baltimore, MD, 21202, United States of America, ruxian.wang@jhu.edu, Maqbool Dada, Ozge Sahin We investigate customer choice behavior in the presence of main products, ancillary services with options of pay-per-use and subscription, as well as the outside option. Analytical results and numerical experiments show that offering service subscriptions may result in “win-win-win”“win-win-lose”“lose-lose-win” and other situations for the firm, competitors and customers in the monopolistic and competitive scenarios. Trained with a broad set of clinical skills, physician assistants (PAs) can be costeffective alternatives to physicians in healthcare systems. However, not much is known on the impact of PAs on patient delivery in certain settings. Using data from a major urban hospital system, we utilize a difference-in-differences approach to explore the effects of introducing PAs into the critical care consultation process. One key finding is the reduction in boarding times due to this intervention. ■ TD44 2 - Missed Opportunities in Preventing Hospital Readmissions: Redesigning Post-discharge Checkup Policie Xiang Liu, University of Michigan, 1205 Beal Ave, Ann Arbor, MI, 48109, United States of America, liuxiang@umich.edu, Jonathan Helm, Ted Skolarus, Michael Hu, Mariel Lavieri 44-Room 103B, CC Recent Trends in Retailing Sponsor: Revenue Management and Pricing Sponsored Session Hospital readmissions affect hundreds of thousands of patients, placing a tremendous burden on the healthcare system. Post-discharge checkup can reduce readmissions through early detection of conditions. Our work develops optimal checkup plans to monitor patients following hospital discharge using methods including phone calls and office visits. By analyzing the structure of optimal policies, we develop checkup schedules that mitigate 32% more readmissions. Chair: Mehmet Sekip Altug, Assistant Professor, George Washington University, Washington, DC, United States of America, maltug@gwu.edu 1 - Analyzing Big-Box Retailer in an Emerging Market Mehmet Gumus, McGill University, 1001 Sherbrooke Street West, Montreal, Canada, mehmet.gumus@mcgill.ca, Aditya Jain, Saibal Ray 3 - Incentive-compatible Prehospital Triage in Emergency Medical Services Eric Webb, Graduate Student, Indiana University, 1309 E. 10th Street, Bloomington, IN, 47405, United States of America, ermwebb@indiana.edu, Alex Mills We consider the impact of the entry of a big-box retailer in a market dominated by small retailers. The small retailers are characterized by local coverage of the market, whereas the big-box retailer provides services valued by customers. Since both types of retailers obtain supplies from a common manufacturer, big-box retailer’s entry affects the supply conditions. Our work thus highlights roles of direct competition as well as indirect supply side effect on small retailers and customers. The Emergency Medical Services (EMS) system is designed to handle lifethreatening emergencies, but a large and growing number of non-emergency patients seek healthcare through EMS. We evaluate the incentives underlying prehospital triage, where EMS staff are allowed to identify patients that could be safely diverted away from the hospital and toward appropriate care. Continued transition from fee-for-service payments to bundled payments may be necessary for prehospital triage implementation. 2 - Dynamic Pricing with Customer Upgrades Oben Ceryan, Assistant Professor, Drexel University, 3220 Market St., Philadelphia, PA, United States of America, oc43@drexel.edu, Ozge Sahin, Izak Duenyas We study the impact of product upgrades on a firm’s pricing and replenishment policies by considering a multiple period, two-stage model where the firm first sets prices and replenishment levels, and after observing the demand, it decides whether to upgrade any customers to a higher quality product. We characterize the structure of the optimal upgrade, pricing, and replenishment policies and find that offering upgrades assists in preserving the vertical price differentiation of the products. ■ TD43 43-Room 103A, CC Revenue Management with Consumer Choice Models Sponsor: Revenue Management and Pricing Sponsored Session 3 - Return Abuse, Countermeasures, and Privacy Concerns Serkan M. Akturk, PhD Candidate, Texas A&M University, 4217 TAMU Wehner 320 M, College Station, TX, United States of America, makturk@mays.tamu.edu, Michael Ketzenberg Chair: Ruxian Wang, Johns Hopkins University, 100 International Dr, Baltimore, MD, 21202, United States of America, ruxian.wang@jhu.edu 1 - Dynamic Pricing for Mobile Apps Kejia Hu, Kellogg School of Management, Northwestern University, 2169 Campus Drive, Evanston, IL, United States of America, k-hu@kellogg.northwestern.edu, Chaitanya Bandi, Srikanth Jagabathula This paper analytically investigates return abuse with respect to both fraudulent and opportunistic consumer returns and potential countermeasures to deal with them. The research also shows how those countermeasures impact a retailer’s profitability, demand structure, and policy parameters with respect to price and refund. To some extent, our findings contradict common suggestions in the literature. Mobile apps is special in the following aspects. It has no inventory constraint, almost zero marginal cost and free version updates. In our research, we will model these features and show the dynamic pricing for mobile apps. 4 - Store-clearance or Secondary Markets? Evaluation of Inventory Clearance Opportunities in Retailing Mehmet Sekip Altug, Assistant Professor, George Washington University, Washington, DC, United States of America, maltug@gwu.edu, Garrett Van Ryzin 2 - Product Line Design and Pricing under Logit Model Anran Li, Columbia University, 345 Mudd, New York, NY, 10027, United States of America, al2942@columbia.edu, Guillermo Gallego, Jose Beltran One main assumption in the newsvendor model is that the salvage value is exogenous and retailers can sell their excess stock at this fixed salvage value. However, the salvage value of excess stock is mostly determined endogenously. We compare consolidated secondary markets vs. store clearance with myopic and strategic customers. We study a firm who wants to design and price a set of products characterized by a number of features where each feature has one or multiple levels. We model consumers’ demand by a feature-level based Logit model and optimize the assortment on the features space. We find a price independent index of each feature level that plays a key role. This makes a greedy algorithm, derived from the K-shortest paths algorithm, able to find an optimal K products’ configuration in polynomial time. 360 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 361 INFORMS Philadelphia – 2015 ■ TD45 TD47 monotonic-neither most nor least connected customers are prime targets for making the product available. 45-Room 103C, CC 3 - Supply Disruptions and Optimal Network Structures Kostas Bimpikis, Stanford GSB, 655 Knight Way, Stanford, CA, 94305, United States of America, kostasb@stanford.edu, Ozan Candogan, Shayan Ehsani Topics in Dynamic Pricing and Revenue Management Sponsor: Revenue Management and Pricing Sponsored Session This paper studies multi-tier supply chain networks in the presence of disruption risk. Firms compete with one another by participating in one of K production stages. We provide a characterization of the equilibrium prices, profits, and sourcing decisions and derive insights on how the network structure and the reliability of production in different tiers affect firms’ profits and the prices of intermediate goods. Chair: Robert Phillips, Columbia Business School, 2790 Broadway Uris Hall, New York, NY, 10027, United States of America, rp2051@columbia.edu 1 - Dynamic Pricing with Demand Covariates Sheng Qiang, Student, Stanford University, 41 Olmsted Road, Apt 108, Stanford, CA, 94305, United States of America, sqiang@stanford.edu, Mohsen Bayati, Michael Harrison 4 - Creating Reciprocal Value through Operational Transparency Ryan Buell, Harvard Business School, Morgan Hall 429, Boston, MA, 02163, United States of America, rbuell@hbs.edu, Tami Kim, Chia-Jung Tsay A firm sells products over T periods, without knowing the demand function. The firm sets prices to earn revenue and learn the demand function. In each period before setting the prices, the firm observes some demand covariates, like marketing expenditure, consumer’s attributes, etc. The performance is measured by the regret, which is the expected revenue deviation from the optimal pricing policy when demand function is known. We study the asymptotic near-optimal algorithms to optimize the regret. We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Two field and three laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes and 2) allows employees to observe customers not only improves customer perceptions, but also increases service quality and efficiency. 2 - What Really Happens in Implementing Revenue Management Capabilities and What to Expect in the Future Vedat Akgun, Director, Revenue Analytics, 3100 Cumberland Blvd SE, Suite 1000, Atlanta, GA, 30339, United States of America, vakgun@revenueanalytics.com, Jon Higbie ■ TD47 47-Room 104B, CC Implementation of Revenue Management started more than thirty years ago and Revenue management concepts have evolved over time providing extraordinary benefits to companies. In addition to realizing great success, we also face challenges and learn lessons based on our experience and research. We want to discuss what really happens in implementing Revenue Management capabilities and what we can expect in the future. Sustainable Operations Management 3 - Nonparametric Algorithm for Joint Pricing and Inventory Control with Lost-sales and Censored Demand Boxiao (Beryl) Chen, University of Michigan-Ann Arbor, 1205 Beal Avenue, Ann Arbor, MI, 48109, United States of America, boxchen@umich.edu, Xiuli Chao, Cong Shi Chair: David Drake, Assistant Professor, Harvard Business School, Morgan Hall 425, Boston, MA, United States of America, ddrake@hbs.edu 1 - Mobile Money Agent Inventory Management Karthik Balasubramanian, Harvard Business School, 25 Harvard Way, Boston, MA, 02163-1011, United States of America, kbalasubramanian@hbs.edu, David Drake, Douglas Fearing Sponsor: Manufacturing & Service Oper Mgmt/Sustainable Operations Sponsored Session We consider the classic joint pricing and inventory control problem with lost-sales and censored demand in which the demand distribution is not known to the firm a priori. Conventional learning algorithms are not applicable as the firm can observe neither the realized value nor any derivative information of the true objective function, and the estimate of the expected profit function from data is not unimodal. We develop a data-driven algorithm which converges and provide its convergence rate. Mobile money agents exchange cash for electronic value and vice versa, forming the backbone of an emerging electronic currency ecosystem in the developing world. Unfortunately, low agent service levels are a major impediment to the further development of these ecosystems. We model the agent’s inventory problem and numerically determine optimal quantities. Finally, we evaluate our recommendations with a large dataset of mobile money agent transactions in an East African country. ■ TD46 2 - Energy Efficiency Contracting in Supply Chains under Asymmetric Bargaining Power Ali Shantia, HEC-Paris, 7, Avenue De La Gare, Bievres, 91570, France, ali.shantia@hec.edu, Andrea Masini 46-Room 104A, CC Service Operations Sponsor: Manufacturing & Service Oper Mgmt/Service Operations Sponsored Session In a supply chain, consisting of a buyer and a supplier, this study analyzes the effect of relative bargaining power and technology uncertainty on the supplier’s decision to invest in energy efficiency (EE) measures. We analyze price commitment and shared investment contracts and compare the two mechanisms in their ability to boost EE investment when the buyer’s high bargaining power in addition to high technology uncertainty prevent the supplier from investing in EE. Chair: Gad Allon, Professor, Kellogg School of Management, Northwestern University, 2001 Sheridan Road, Evanston, IL, 60201, United States of America, g-allon@kellogg.northwestern.edu 1 - Managing Service Systems in Presence of Social Networks Gad Allon, Professor, Kellogg School of Management, Northwestern University, 2001 Sheridan Road, Evanston, IL, 60201, United States of America, g-allon@kellogg.northwestern.edu, Dennis Zhang 3 - Competitive Industry’s Response to Environmental Tax Incentives for Green Technology Adoption Anton Ovchinnikov, Queen’s University, 143 Union Str West, Kingston, Canada, anton.ovchinnikov@queensu.ca, Dmitry Krass We consider operational aspects of how an industry composed of heterogeneous firms responds to an environmental tax by choosing production quantities and emissions-reducing technologies. We show the existence and uniqueness of the “market-only equilibrium” and demonstrate its many interesting properties. We then discuss the technology-and-market equilibria under different structural assumptions. We study a service system with the presence of a social network. In our model, firms can differentiate resource allocations among customers, and customers learn the service qualities from the social network. We study the interplay among network structure, customer characteristics, and information structure, and characterize the optimal policy. We further calibrate our model with data from Yelp.com and quantify the value of social network knowledge empirically. 4 - Carbon Tariffs: Effects in Settings with Technology Choice and Foreign Production Cost Advantage David Drake, Assistant Professor, Harvard Business School, Morgan Hall 425, Boston, MA, United States of America, ddrake@hbs.edu 2 - Keeping Up with the Joneses: using Social Network Information to Manage Availability Ruslan Momot, INSEAD, Boulevard de Constance, Fontainebleau, 77305, France, ruslan.momot@insead.edu, Elena Belavina, Karan Girotra When firms can choose from a set of potential production technologies and offshore facilities hold a production cost advantage, I show that carbon leakage due to offshoring and/or foreign entry can result despite the implementation of a carbon tariff. However, in such a setting, carbon leakage is shown to conditionally decrease global emissions, contradicting prevailing popular opinion and widely reported results that do not account for technology choice or foreign production cost advantage. Growing availability of data on the patterns of customers’ social interactions has opened up new opportunities for businesses. We identify an optimal distribution strategy for a firm selling to socially connected customers engaged in social comparison. We build a stylized game-theoretic model of strategically interacting customers in a general network. We find that the optimal strategy is non 361 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 362 TD48 INFORMS Philadelphia – 2015 ■ TD48 2 - Competition and Perceptions of User Reviews Michael Galbreth, Associate Professor Of Management Science, Moore School of Business, University of South Carolina, Columbia, SC, United States of America, galbreth@moore.sc.edu, Pelin Pekgun, Bikram Ghosh 48-Room 105A, CC New Directions at the Interface of Finance, Operations, and Risk Management We analyze the interaction of user reviews and valuation uncertainty for experience goods, with a specific focus on the potential for negative vs. positive reviews to be weighted differently by consumers. The competitive impact of this unequal weighting is not always intuitive. For example, we show that if a lower quality firm has a large user base, overweighting of negative reviews can lead to higher profits and higher prices in equilibrium than its higher quality competitor. Sponsor: Manufacturing & Service Oper Mgmt/iFORM Sponsored Session Chair: Gerry Tsoukalas, Assistant Professor, Wharton, 3730 Walnut street, Philadelphia, PA, 19104, United States of America, gtsouk@wharton.upenn.edu 3 - Analysis of Consumers’ Purchase Timing Decisions Emre Ertan, PhD Candidate, UT Dallas, Sm30 Jindal School of Management, 800W Campbell Dr, Richardson, TX, 75080, United States of America, emre.ertan@utdallas.edu, Kathy Stecke, Ozalp Ozer Co-Chair: Vlad Babich, Georgetown University, Washington, D.C., Volodymyr.Babich@georgetown.edu 1 - Supply Chain Contract Design under Financial Constraints and Bankruptcy Costs Panos Kouvelis, Professor, Olin Business School, Washington University in St. Louis, St. Louis, MO, United States of America, kouvelis@wustl.edu, Wenhui Zhao The consumer purchase timing decision is analyzed by using discounted expected utility theory, where consumers act to maximize their utility over time. The consumer’s sequential decision-making process is formalized under uncertain product availability. An optimal purchase timing policy is identified in a market environment, in which a strategic customer knows the markdown pricing scheme, available inventory level, and remaining time to the end of the selling horizon. We study contract design in a supply chain of two capital constrained firms in need of short-term financing. The failure of loan repayment leads to bankruptcy with fixed and variable default costs. With only variable default costs, buyback contracts remain equivalent to revenue-sharing contracts, which coordinate with working capital adjustments. With fixed default costs, a revenue-sharing contract with working capital coordination might have higher expected profit than the one-firm system. 4 - Product Line Design and Capacity Management: The Role of Consumer Behavior Uncertainty Muge Yayla-Kullu, RPI, 110 8th St, Troy, NY, 12180, United States of America, Yaylah@rpi.edu, Jennifer Ryan, Jayashankar Swaminathan 2 - Network Recovery using Transactional Information John Birge, Professor, University of Chicago Booth School of Business, 5807 S Woodlawn Ave, Chicago, IL, 60637, United States of America, john.birge@chicagobooth.edu We study the effects of uncertainty in consumer spending due to economic volatility on the product line decisions of a firm with limited resources. We consider a firm that offers products with differing qualities, unit production costs, and resource consumption rates. Making capacity allocation decisions in the face of such an uncertainty is challenging, demanding careful consideration of product variety and available resources. Firms operate as components of complex networks of physical and financial flows. The structure of these networks is however not easily observed. This talk will discuss methodologies to uncover such hidden structure using inverse optimization techniques. 5 - A Manufacturer’s Outlet Decision: The Impact of Quality, Innovation and Market Awareness Jennifer Ryan, RPI, ISE, CII, Troy, NY, 12180, United States of America, ryanj6@rpi.edu, Daewon Sun 3 - Does Operational Investment Vary with Capital Structure? Vishal Gaur, Cornell University, 321 Sage Hall, Ithaca, NY, 14850, United States of America, vg77@cornell.edu, Yasin Alan We investigate the relationship between the operational investment of firms and their capital structure choices using data for U.S. manufacturing and retail trade sectors. We consider a manufacturer of a luxury good who must determine whether to sell products only through a manufacturer-owned retail store, or to also sell products through the factory outlet store. We study how this decision depends on the relative qualities of the products offered on the two channels, as well as the manufacturer’s ability to innovate and introduce new product lines. In addition, our multi-period model captures the impact of market share on the manufacturer’s brand awareness. 4 - Entrepreneurial Finance: Crowdfunding, Venture Capital, and Bank Financing Vlad Babich, Georgetown University, Washington, DC, United States of America, Volodymyr.Babich@georgetown.edu, Gerry Tsoukalas We study the interplay between bank financing, venture capital and crowdfunding, in a multi-stage bargaining game, with double-sided moral hazard. We find that while crowdfunding usually serves a positive role, enabling funding for good projects, and avoiding investments in bad projects, it may also hurt VCs, entrepreneur, and the society. ■ TD50 50-Room 106A, CC Supply Network Management: Collaboration and Competition Sponsor: Manufacturing & Service Operations Management Sponsored Session ■ TD49 49-Room 105B, CC Chair: Hyoduk Shin, UC-San Diego, San Diego, CA, United States of America, hshin@rady.ucsd.edu 1 - Optimal Procurement in Assembly Supply Chains: Contracting Timing and Supplier Mergers Bin Hu, Assistant Professor, UNC Kenan-Flagler Business School, CB#3490 McColl Bldg, University of North Carolina, Chapel Hill, NC, 27519, United States of America, Bin_Hu@kenanflagler.unc.edu, Anyan Qi Demand Driven Supply Chains Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain Sponsored Session Chair: Muge Yayla-Kullu, RPI, 110 8th St, Troy, NY, 12180, United States of America, YAYLAH@rpi.edu 1 - The Effect of Targeted Coupons on Product Quality Assortment and Competition Amit Eynan, Professor, University of Richmond, 1 Gateway Rd, Richmond, VA, 23173, United States of America, aeynan@richmond.edu, Benny Mantin OEMs often procure components from several suppliers to assemble into products. Such an OEM needs proportional component quantities, calling for a coordinated procurement mechanism. We propose the use of two-part tariff contracts for coordinated procurement. We further show that simultaneous and sequential contracting are equivalent. Finally, we investigate the impact of a supplier merger in an assembly supply chain. Manufacturers who sell to customers with heterogeneous valuation of quality can segment the market by offering multiple products at different qualities and prices. We investigate the effect of targeted marketing efforts (coupons) on product line assortment of a monopolist as well as under competition. While coupons help the monopolist, in the competitive setting, we find that both firms end up exerting marketing efforts but only one of them is better off whereas the other is worse off. 362 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 363 INFORMS Philadelphia – 2015 TD52 2 - Long-Term Partnership for Achieving Efficient Capacity Allocation Fang Liu, Assistant Professor, Nanyang Business School, Nanyang Technological University, 50 Nanyang Avenue, South Spine S3-B2A-13, Singapore, 639798, Singapore, liu_fang@ntu.edu.sg, Tracy Lewis, Nataliya Kuribko, Jeannette Song 4 - Selling Fashionable Products: Change Price or Facilitate Learning? Yufei Huang, PhD Student, University College London, Gower Street, London, United Kingdom, yufei.huang.10@ucl.ac.uk, Onesun Steve Yoo, Bilal Gokpinar, Chris Tang We consider a manufacturer and a group of buyers who share a scarce but expensive-to-build capacity over a finite period. Each member has private historydependent demand information and makes unverifiable investments. Because of the high uncertainty, achieving supply chain efficiency while sustaining under a dynamic environment is challenging for the partnership. We construct a membership agreement that enforces efficient capacity allocation and investments by introducing a novel breach remedy. Firms selling new fashionable products are shifting their focus away from pricing and towards facilitating the learning process for customers. To understand this phenomenon, we present a stylized model with pricing and three channels through which customers learn. We find that for new fashionable products, facilitating learning can lead to greater profit than variable pricing. Moreover when firms facilitate learning, variable pricing has only a marginal effect on firm profits. 3 - The Perils of Sharing Information in a Trade-association Noam Shamir, Assistant Professor, Tel-Aviv University, Haim Levanon, Tel-Aviv, Israel, nshamir@post.tau.ac.il, Hyoduk Shin ■ TD52 Studying the incentives of a group of retailers, organized as a trade association, to exchange forecast information, we compare between two industry policies: exclusionary and non-exclusionary information sharing. Although nonexclusionary policy has been advocated to promote information sharing, we show the opposite can happen and explain the reason. 52-Room 107A, CC Social Media and Internet Marketing Sponsor: Marketing Science Sponsored Session 4 - Aligning Incentives in Omni-channel Sale Elnaz Jalilipour Alishah, PhD Candidate, University of Washington, Seattle, Foster School of Business, Mackenzie Hall 358, Seattle, WA, 98195-3200, United States of America, jalilipo@uw.edu, Yong-Pin Zhou, Jingqi Wang Chair: Michael Trusov, University of Maryland, 3454 Van Munching Hall, College Park, MD, United States of America, mtrusov@rhsmith.umd.edu 1 - Attribution Metrics and Return on Keyword Investment in Paid Search Advertising Hongshuang Li, Indiana University, Bloomington, IN, United States of America, lhshruc@gmail.com, Siva Viswanathan, Abhishek Pani, P.k. Kannan We consider a retailer with both online and offline channels. While the online store exerts costly effort to attract customers, the offline store handles inventory for both locations – including fulfillment of online orders. We study how the retailer should appropriately credit both channels to align their incentives. In this paper, we analyze the impact of the attribution metric used for imputing conversion credit to search keywords on the overall effectiveness of keyword investments in search campaigns. We model the relationship among the advertiser’s bidding decision for keywords, the search engine’s ranking decision for these keywords, and the consumer’s click-through rate and conversion rate on each keyword, and analyze the impact of the attribution metric used on the overall return-on-investment of paid search advertising. ■ TD51 51-Room 106B, CC Innovative and Entrepreneurial OM Sponsor: Manufacturing & Service Operations Management Sponsored Session 2 - Controlling for Self Selection Bias in Customer Reviews Leif Brandes, University of Warwick, Coventry, CV4 7AL, United Kingdom, Leif.Brandes@wbs.ac.uk, David Godes, Dina Mayzlin Chair: Onesun Steve Yoo, University College London, Gower Street, London, WC1E 6BT, United Kingdom, o.yoo@ucl.ac.uk 1 - Pricing and Capacity Planning for Flexible Consumption Sanjiv Erat, UCSD, Gilman Drive, La Jolla, CA, United States of America, serat@ucsd.edu, Sreekumar Bhaskaran, Rajiv Mukherjee Customers frequently use user online reviews as a valuable information resource before making a purchase. This observation has motivated a large number of empirical studies, and it is now a well-established finding that customer online reviews impact product sales. However, one possible criticism of online user reviews as a source of information is the self-selection inherent in the review process. That is, consumers self-select into choosing whether to review a product, which suggests that reviews may be prone to the extremity bias: the distribution of reviews may be more polarized than the true preference distribution . This of course implies that posted review valence may not always provide an unbiased representation of customers’ true product experiences. We provide survey evidence that demonstrates that customers who post an online review tend to have more extreme opinions than customers who never post a review. We hypothesize that the consumers who have more extreme opinions post their reviews quicker, while the consumers with more moderate opinions may take longer to post a review, which implies that in the limit some consumers with moderate opinions may never post a review. One implication of this is that reviews that arrive after a long time lapse are more similar to the opinions of the non-responders. Hence, a firm that is able to observe the time lapse between the experience and the review should be able to calculate the valence of reviews in a way that corrects for the non-response bias. That is, we suggest how to correct for the extremity bias by taking into account the latency of response data. To test our hypotheses, we use a new dataset from a large online travel portal. Overall, we have detailed information on 1.26 million bookings and 2.75 million reviews over the complete history of the firm (twelve years). Because we observe hotel bookings and review provision behavior at the individual customer level, we know for each customer the exact duration between her last travel day and the day that she provided the review. Based on our empirical results, we show how customer self-selection across time impacts her review behavior and suggest a method for controlling for this bias. Motivated by the emergence of flexible consumption opportunities - such as the rollover cellphone plans offered by many mobile providers - we study a firm’s pricing and capacity planning decision when the timing of consumption is a choice variable for consumers. Subsequently, we explore the effect of heterogeneity in consumer preferences and its effect on a firm’s decision of how much flexibility to offer. 2 - Improving Supply Chain Compliance using Buyer Consortiums Prashant Chintapalli, Anderson School of Management, University of California, Los Angeles, CA, 90095, United States of America, prashant.chintapalli.1@anderson.ucla.edu, Kumar Rajaram, Felipe Caro, Chris Tang Motivated by the Accord on Fire and Building Safety in Bangladesh we study the effectiveness of buyer consortiums. We show that a consortium can increase factory compliance and improve the buyers’ profits, though possibly at the expense of the supplier. We also study the conditions under which a buyer should join the consortium and characterize the settings in which the whole supply chain is better off. 3 - Startup as a Process: Increase Your Chances of Success via a Just-in-time Approach Christophe Pennetier, PhD Student, INSEAD, 1 Ayer Rajah Avenue, Singapore, 138676, Singapore, Christophe.Pennetier@insead.edu, Karan Girotra, Serguei Netessine Using a unique and novel dataset, we study the success of startups modeled as a process: what is the best configuration for batches of funding cash –in terms of size and frequency– to exit successfully? Our results suggest that founders should not be obsessed by the amount of money they raise in any single round. It is better to raise small batches more often than the other way around. 363 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 364 TD53 INFORMS Philadelphia – 2015 3 - Deal or No Deal? The Quality Implications of Online Daily Deals and Competition Jorge Mejia, University of Maryland, Robert H. Smith School of Business, College Park, MD, United States of America, jmejia@rhsmith.umd.edu, Anand Gopal, Michael Trusov 4 - Is Non-linear Pricing Contract Always Better than Linear Pricing Contract? Guangwen Kong, University of Minnesota, 111 Church Street SE, Minneapolis, MN, 55414, United States of America, gkong@umn.edu, Tony Haitao Cui Consumers use online reviews to inform purchasing decisions about many products / services. Moreover, online daily deals have become an important part of the marketing mix for merchants. The objective of this study is to understand the effect of daily deals on consumers’ quality perceptions, expressed through online reviews and investigate potential moderators for this effect, such as merchant characteristics and competition. We combine online reviews for restaurants from Yelp with data from online deals in a major American metropolitan area. We find that online deals have a significant negative effect on online reviews. Additionally, this effect is moderated by certain merchant characteristics such as price point and restaurant age. We also find that the reviews of merchants who do not offer deals are affected by nearby deal competition. We replicate our empirical findings by conducting three lab studies using subjects from MTurk and find consistent results, thus showing robustness. We study supply chain contracts with consideration of information sharing and bounded rationality. We examine a dyadic supply chain where a supplier with more accurate demand information sells products to a bounded rational retailer. The research suggests that the supplier can be better-off by using a linear pricing contract than adopting a buy-back contract. The supplier either shares information with the retailer or help improve the retailer’s bounded rationality but not both in equilibrium. ■ TD54 54-Room 108A, CC Meta-algorithms: From Algorithm Tuning and Configuration to Algorithm Portfolios 4 - Swayed by the Numbers: The Consequences of Displaying Review Counts in Purchase Decisions Jared Watson, University of Maryland, College Park, MD, United States of America, jwatson@rhsmith.umd.edu, Michael Trusov, Anastasiya Pocheptsova Cluster: Tutorials Invited Session Chair: Meinolf Sellmann, IBM, Yorktown Heights, NY, United States of America 1 - Meta-algorithms: from Algorithm Tuning and Configuration to Algorithm Portfolios Meinolf Sellmann, IBM, Yorktown Heights, NY, United States of America Online retailers often display customers’ review to aid consumers’ decisionmaking. While prior literature postulates that an increase in review counts leads to an increase in consumers’ purchase intentions, the authors find an important corollary: holding purchase intentions constant, revealing a small review count systematically biases consumers’ preferences between choice options. Further, withholding review count information increases purchase intention relative to a small review count. These findings are contrasted with current retailer practices of revealing small review count information. Efficiency and accuracy are of primary concern when developing analytics solutions in OR. Typically, there is more than one possible algorithmic approach and none dominates the others. Moreover, algorithms usually have implicit or explicit parameters that greatly affect performance. Meta-algorithmics focuses on the development of effective automatic tools that tune algorithm parameters and, at runtime, choose the approach best suited for the given input. Here we summarize the lessons learned when devising such tools. ■ TD53 53-Room 107B, CC Inventory and Information Sharing Sponsor: Behavioral Operations Management Sponsored Session ■ TD55 Chair: Enno Siemsen, Associate Professor, University of Minnesota, 321 19th Ave S, Minneapolis, MN, 55455, United States of America, siems017@umn.edu 1 - Decision Dependent Bounded Rationality in Dual Sales Channel Management Ozalp Ozer, The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX, United States of America, oozer@utdallas.edu, Kay-Yut Chen 55-Room 108B, CC Data Envelopment Analysis (DEA) Contributed Session Chair: Samir Srairi, Ministry of Higher Education and Scientific Research, 14 Avenue de Tunis, Arian, 2080, Tunisia, srairisamir3@gmail.com 1 - Combination of Hybrid Two Level DEA with SVM for Indicator Weighting in Financial Failure Prediction Chao Huang, Southeast University, Xuan Wu District, Sipailou No.2, Nanjing, 210096, China, huangchao@seu.edu.cn We experimentally study behaviors in a dual sales channel in which a manufacturer sells through his direct channel and an independent retailer. The channels compete on demand. The manufacturer sets the wholesale price for the retailer, and also delivery times for customers in his direct channel. The retailer decides on its inventory level. We show and discuss why bounded rationality differs, in the same subject pool, across three decisions and model the behavior as quantal response equilibrium. A new WPF two level DEA is proposed to identify the bankruptcy firms by constructing a worst-practice frontier. Combining traditional BPF two level DEA and WPF two level DEA, a hybrid model is put forward as a tool for cooperates financial failure prediction. To improve the accuracy, a new indicator weighting method based on SVM is also proposed. The empirical results show that the proposed hybrid method has excellent bankruptcy prediction ability. 2 - Behavioral Inventory Sharing Enno Siemsen, Associate Professor, University of Minnesota, 321 19th Ave S, Minneapolis, MN, 55455, United States of America, siems017@umn.edu, Hui Zhao 2 - A Cross-Dynamic Evaluation of Warehouse Operations Jose Humberto Ablanedo Rosas, Associate Professor, University of Texas at El Paso, 500 W University Avenue, Marketing & Management Department, El Paso, TX, 79968, United States of America, jablanedorosas2@utep.edu, Faruk Arslan The benefits of aggregating demand for reducing required safety stock investments in supply chains are well known. Yet if decision makers are decentralized and keep separate stockpiles of inventory, these benefits can only be reaped if they agree to transship their inventory to others. Using behavioral experiments, we explore the conditions under which decision makers share inventory, and the implication of inventory sharing on initial order quantities. We report a cross-dynamic comparison of distribution centers worldwide. This problem has been analyzed with the Malmquist productivity index; we introduce an approach based on cross-efficiency assessment which eliminates the drawbacks of traditional cross-efficiency methods. A comparison between both approaches is discussed and managerial recommendations for decision makers are derived. 3 - Communication Strategies in Assembly Systems: An Experimental Investigation Jud Kenney, McGill University, Bronfman Building, Montreal, Canada, jud.kenney@mail.mcgill.ca, Jim Engle-Warnick, Saibal Ray 3 - Performance Evaluation of Dynamic Supply Chain using Dea Somayeh Mamizadeh-Chatghayeh, Asia Business Clusters & Networks Development (ABCD) Foundation Cooperation, Tehran, Tehran, Iran, somayeh_mamizadeh@yahoo.com, Abbas Ali Noura This study investigates how supply chain partners in an assembly system react to three different strategies of communicating supply risk. Our behavioral experiment uses a minimum game to model suppliers deciding on the amount of capacity to build when facing certain end customer demand, but uncertain supply from their peers. We find effective communication strategies can significantly improve performance and such improvements are more significant under higher critical ratios. One of the main researches in supply chain management is to improve the overall efficiency based on dynamic performance of supply chain. In this paper, by developing the basic dynamic model, different methods for evaluating the supply chain are studied. Dynamic Data Evolution Analysis as an efficient tool is new research focus in supply chain benchmarking. We develop DDEA models that can be evaluating the overall efficiency of supply chains and subsystems. 364 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 365 INFORMS Philadelphia – 2015 TD57 ■ TD57 4 - On Integrating DEA and AHP for the Facility Layout Design in Manufacturing Systems Toloo Mehdi, Technical University of Ostrava, Ostracew, Czech Republic, mehdi.toloo@vsb.cz 57-Room 109B, CC Modeling the Economics of Low-Carbon Power Systems Analytic hierarchy process (AHP) is a decomposition multiple-attribute decision making (MADM) method, which can represent human decision making process and help to achieve better judgments based on hierarchy, pair-wise comparisons, judgment scales, allocation of criteria weights and selection of the best alternative from a finite number of variants by calculation of their utility functions. Data envelopment analysis (DEA) is a well-known non-parametric method to evaluate the performance of a set of homogeneous decision making units (DMUs) with multiple inputs and multiple outputs. Sponsor: ENRE – Energy I – Electricity Sponsored Session Chair: Todd Levin, Energy Systems Engineer, Argonne National Laboratory, 9700 S Cass Ave, Lemont, IL, 60439, United States of America, tlevin@anl.gov 1 - Revenue Sufficiency and Resource Adequacy in Systems with Variable Generation Resources Todd Levin, Energy Systems Engineer, Argonne National Laboratory, 9700 S Cass Ave, Lemont, IL, 60439, United States of America, tlevin@anl.gov, Audun Botterud 5 - The Efficiency of Tunisian Universities: An Application of a Two-Stage Dea Approach Samir Srairi, Ministry of Higher Education and Scientific Research, 14 Avenue de Tunis, Arian, 2080, Tunisia, srairisamir3@gmail.com This paper examines the efficiency of eleven universities in Tunisia during the period 2009-2013. Regression analysis suggests that a higher share of professors, a higher number of women in academic staff and a better quality of student in secondary education improve the efficiency of the university. An efficient MIP framework is applied to analyze the impact of increasing wind power capacity on generator profitability. The model is executed with hourly time steps on a test case that approximates the ERCOT system for a range of wind capacity levels. We analyze three market policies that support resource adequacy and find that some additional market incentives may be required to ensure long term revenue sufficiency and resource adequacy in systems with significant variable energy resources. ■ TD56 2 - An Approximate Model for Scheduling Energy and Reserve in Renewable-Dominated Power Systems Miguel Carrion, Universidad de Castilla - La Mancha, Av. Carlos III, s/n, Toledo, Spain, miguel.carrion@uclm.es, Rafael Zarate-miñano 56-Room 109A, CC Project Selection, Evaluation and Collaboration Cluster: New Product Development Invited Session Since most of renewable energies are non-dispatchable, an appropriate schedule of reserves in renewable-dominated power systems is crucial. We propose an alternative formulation that co-optimizes energy and reserve considering the uncertainty involved in demand and renewable production. This formulation requires a significantly smaller number of variables and constraints than the classical stochastic economic dispatch problem. The proposed formulation is tested in a realistic case study. Chair: Yaozhong Wu, National University of Singapore, NUS Business School, Singapore, Singapore, yaozhong.wu@nus.edu.sg 1 - An Experiemental Study of Idea Selection Process Zhijian Cui, Assistant Professor of Operations and Technology Management, IE Business School, Calle de Maria de Molina 12, Madrid, 28006, Spain, Zhijian.Cui@ie.edu, Shijith Payyadak, Dilney Gonçalves 3 - Hydroelectric Bid Optimization under Uncertainty Andy Philpott, University of Auckland, Engineering Science Department, Private Bag 92019, Auckland, 1025, New Zealand, a.philpott@auckland.ac.nz, Faisal Wahid, Frederic Bonnans, Cedric Gouvernet In this study, we design several online experiements to compares the efficacy of two commonly observed processes of idea selection: scoring vs. ranking. In scoring process, subjects are asked to evaluate the quality of each idea and give a score while in ranking process, subjects are asked to only rank the ideas according to their prefereces. We find that the choice of idea selection process depends on some contextual factors. We consider the problem faced by the operator of a cascade of hydroelectric generating plants offering energy to a wholesale electricity pool market to maximize revenue. Both energy prices and uncontrolled inflows to the reservoirs of the cascade are assumed to be stochastic. We describe a stochastic dynamic programming model that generates an optimal offer for the next period given current observed prices. This is solved using SDDP when value functions are concave or MIDAS when they are not. 2 - Overvaluation of Process Innovation Ideas Fabian Sting, Erasmus University Rotterdam, Rotterdam, Netherlands, fsting@rsm.nl, Christoph Fuchs, Maik Schlickel Ideas by employees are a vital source for innovation. But are such ideas overvalued by their creators? If so, which ideas in particular? Drawing on a unique data set that comprises the generation, election, and implementation of process improvement ideas of an automotive supplier, we identify antecedents of overvalued ideas. Overvaluation is greater for ideas generated by higher-level employees, collaboratively versus individually, and by employees with previously lower ideation success. 4 - Optimal Timing to Invest, Mothball, Reactivate, and Decommission a Coal Power Plant Paul Rebeiz, Doctoral Candidate In Operations Mangement, UCLA Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA, 90025, United States of America, paul.rebeiz.1@anderson.ucla.edu, Christian Blanco 3 - Project Evaluation and Selection via Risk-adjusted Net Present Value Nicholas G. Hall, The Ohio State University, Fisher College of Business, Columbus, OH, United States of America, hall.33@osu.edu, Zhixin Liu, Wenhui Zhao Transitioning to a low-carbon economy will require most coal power plants to be replaced by other sources of generation such as wind and solar. We present a dynamic program to solve for the optimal price signals to invest, mothball, reactivate, and decommission a coal power plant. We find that our results are consistent with current industry trends. We conclude with some insights on the effect of renewable energy policy on mothballing and retiring a coal plant. We consider a project with risk that declines over time as its tasks are completed, as reflected in a declining discount rate. The objective is to maximize the NPV of the project. This problem is highly nonlinear, since the discount rate at any point in time is a function of previous scheduling decisions. We solve this model and show that risk-adjusted NPV varies significantly from traditional NPV, and that the use of the risk-adjusted measure significantly improves project selection decisions. 4 - Resource Competitions for Research Projects Pascale Crama, Singapore Management University, 50 Stamford Road, Singapore, 178899, Singapore, pcrama@smu.edu.sg, Anand Nandkumar, Reddi Kotha Academic research is funded by governments, but is often seeded through grants from university administered research funds (UARF) and other charitable institutions. We compare the effectiveness of UARF and other sources of funds in obtaining subsequent federal funding and value creation. We build a parsimonious model that can explain the superior productivity of UARF funding and make recommendations on the ideal way to organize UARF funding. 365 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 366 TD58 INFORMS Philadelphia – 2015 ■ TD58 Natural disasters such as Hurricane Sandy have seriously disrupted the power grids. To increase the resilience of a distribution system under natural disaster attacks, we propose a resilient distribution network design model considering hardening and distributed generation unit placement to minimize the load shedding under worst-case natural disaster attacks. 58-Room 110A, CC New Insights on Electricity Markets with Uncertain Supply 2 - Electric Resource Optimization with High Penetration Renewables and Varying Reliability Measures Cynthia Bothwell, Student, Johns Hopkins University, 117 Meridian Lane, Towson, MD, 21286, United States of America, cdbothwell@gmail.com, Calvin Wood Sponsor: ENRE – Energy I – Electricity Sponsored Session Chair: Juan M. Morales, Associate Professor, Technical University of Denmark, Matematiktorvet, Building 303b, 008, Kgs. Lyngby, 2800, Denmark, jmmgo@dtu.dk 1 - The Benefits of Sharing Reserves Between Countries: A Case Study of the European Electricity System Kenneth Van Den Bergh, PhD Researcher, KU Leuven, Celestijnenlaan 300 Box 2421, Leuven, Belgium, kenneth.vandenbergh@kuleuven.be, Robin Broder Hytowitz, Benjamin Hobbs, William D’Haeseleer, Erik Delarue As intermittent wind and solar energy resources increase in use throughout the electricity sector, techniques to assess system reliability are evolving. The optimization of investment in new capacity resources changes as a result of the reliability criteria applied to the system. This work overviews for policy and decision makers the tradeoffs between reliability criteria and generation investment with high penetrations of intermittent renewables for capacity planning and market design. 3 - Scheduling Energy Storage Resources to Provide Multiple Services Johanna Mathieu, Assistant Professor, University of Michigan, 1301 Beal Ave, Ann Arbor, Mi, 48109, United States of America, jlmath@umich.edu, Goran Andersson, Olivier Megel Reserves are scheduled day-ahead in order to deal with forecast errors from wind and sun. This study examines reserve coordination in time and space for the Central European electricity system. Four scenarios involving various degrees of coordination for reserves are simulated. A large-scale unit commitment model is used to simulate the electricity markets. The study indicates savings in reserve allocation costs of up to 90% with increasing degree of coordination. Most energy storage devices in power systems are only partially used most of time, and so they could also be used to help balance electricity supply and demand. The challenge is how to allocate their energy and power capacities to different services given uncertainty from multiple sources. We formulate the scheduling problem and apply both stochastic dynamic programming and stochastic dual dynamic programming to several case studies, and compare performance and computational complexity. 2 - Effect of Ramping Pricing Scheme in Systems with High Wind Energy Penetration Yves Smeers, Professor Emeritus, Université Catholique de Louvain, Voie du Roman Pays, 34, Louvain-la-neuve, B-1384, Belgium, yves.smeers@uclouvain.be, Sebastian Martin 4 - Bidding Models for Price-responsive Loads in Electricity Markets Javier Saez-gallego, PhD Candidate, Technical University of Denmark, Matematiktorvet Building 303B, 019, Kgs. Lyngby, 2800, Denmark, jsga@dtu.dk, Juan M. Morales, Marco Zugno We consider the continuous version of an unit commitment problem with wind penetration, and subject to ramping constraints. The optimization problem assumes that ramping providers are priced at opportunity cost. We explore the impact of having different pricing schemes for ramping. We use a complementarity formulation in several versions that differ to reflect different policy proposals based on pricing schemes for ramping. This paper presents a data-driven approach to estimate the parameters of the market bid that best represents the stochastic and dynamic behavior of a pool of price-responsive consumers. The proposed methodology is based on inverse optimization and is able to leverage exogenous information, besides the electricity price, to partly explain the parameters of the bid. We use data relative to the Olympic Peninsula project to asses the performance of the proposed method. 3 - A Stochastic Electricity Market Clearing Formulation with Consistent Pricing Properties Victor M. Zavala, Computational Mathematician, Argonne National Laboratory, 9700 South Cass Avenue, Argonne, IL, 60439, United States of America, vzavala@mcs.anl.gov Deterministic clearing formulations introduce arbitrary distortions between dayahead and real-time prices that bias economic incentives. We analyze a stochastic clearing formulation in which the social surplus function induces absolute value penalties between day-ahead and real-time quantities. We prove that the formulation yields price distortions that are bounded by the bid prices and we prove that day-ahead quantities and flows converge to the medians of real-time counterparts. ■ TD60 4 - On the Inefficiency of the Merit Order in Forward Electricity Markets with Uncertain Supply Juan M. Morales, Associate Professor, Technical University of Denmark, Matematiktorvet, Building 303b, 008, Kgs. Lyngby, 2800, Denmark, jmmgo@dtu.dk, Salvador Pineda, Marco Zugno Chair: Huan Liu, PhD, Xi’an Jiaotong University, 28# Xianning West Road, Shaanxi Province, Xi’an, 710049, China, liuhuan-look@163.com 1 - Rapid Analysis of Attentional Processes While Looking at Print Advertisements Based on Eye Tracking Hirotaka Aoki, Dr., Tokyo Institute of Technology, 2-12-1-W9-75, Oh-Okayama, Meguro-Ku, Tokyo, 152-8552, Japan, aoki.h.ad@m.titech.ac.jp 60-Room 111A, CC Performance Measurement Contributed Session We derive analytically the dispatch rule for a stylized power system with infinite transmission capacity under a stochastic market-clearing mechanism. We provide conditions for this clearing procedure to break the merit order and for virtual bidding to ensure maximum market efficiency under a classical merit-order dispatch. Finally, we provide a reinterpretation of these two market-clearing procedures as members of a broader family that allows for marked-up forward production costs. This paper develops an eye tracking-based analysis framework for attentional processes during viewing print advertisements. The framework consists of a scheme for classification of information in advertising and principles for data interpretation from attentional processes perspectives. Based on a case study in which 20 consumers’ data during looking at insurance advertisements were collected, the potentials of our framework as well as implications for effective advertising design are discussed. ■ TD59 2 - Destructive Testing Gauge Capability Analysis David Kim, Professor, Oregon State University, 204 Rogers, Corvallis, OR, 97331, United States of America, david.kim@orst.edu, Xinyu Luo 59-Room 110B, CC Optimal Design and Operation of Smart Electrical Grids This research examines the current state-of-the-art in gauge capability analysis for destructive testing. Results are then presented that extend the specific destructive testing situations where gauge repeatability can be estimated. Sponsor: ENRE – Energy I – Electricity Sponsored Session 3 - Project Timeliness or Project Effectiveness: Which One is Sacrificed? Asghar Afshar Jahanshahi, Postdoc, Pontifical Catholic University, Av. Vicuña Mackenna 4860. Macul, Santiago, Chile, asghar@ing.puc.cl, Khaled Nawaser Chair: Baosen Zhang, University of Washington, 185 Stevens Way, Seattle, WA, United States of America, zhangbao@uw.edu 1 - Design of Resilient Distribution Network Against Natural Disasters: A Robust Optimization Approach Bo Zeng, Assistant Professor, University of South Florida, Tampa, 4202 E. Fowler Avenue, Tampa, Fl, 33620, United States of America, bzeng@usf.edu, Wei Yuan, Feng Qiu, Chen Chen, Jianhui Wang There is a consensus among scholars that real options reasoning is crucial for project performance under conditions of high environmental uncertainty. However, few empirical studies have confirmed this claim. Our longitudinal analysis of 101 electronic commerce projects, drawn from new technology ventures, indicated the differential effects of real options reasoning on project performance under conditions of high environmental state, effect and response uncertainty. 366 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 367 INFORMS Philadelphia – 2015 4 - A New Framework for Sustainability Measurement Anthony Afful-Dadzie, University of Ghana, P.O. Box LG 78, Legon, Accra, Ghana, atosarsah@gmail.com TD63 4 - Maximizing Sustainability of Ecosystem Model through Socio-economic Policies Urmila Diwekar, President, Vishwamitra Research Institute, 2714 Crystal Way, Crystal Lake, IL, 60012, United States of America, urmila@vri-custom.org, Kirti Yenkie, Rohan Doshi, Pahola Benevades, Heriberto Cabezas This presentation explores a new sustainability measurement and scoring system for assessing the efforts of organizations at meeting sustainability targets. Based on TOPSIS, the proposed measurement and scoring system incorporates all three sustainability dimensions and enables the establishment of a threshold below which an organization is considered to have failed a sustainability test. A timeindependent threshold is also introduced to help compare performance over time. Current practices in natural resources consumption are unsustainable and may eventually lead to ecosystem extinction. This paper uses a simple mathematical model of an integrated ecological and economic system representing our planet’s sectors. The aim of the project is to maximize the sustainability of this system, using Fisher Information as a measure of sustainability, and derive socioeconomic policies using multivariable optimal control techniques. 5 - Government Intervention and Technovation Performance: An Empirical Study of Soes from Mainland China Huan Liu, PhD, Xi’an Jiaotong University, 28# Xianning West Road, Shaanxi Province, Xi’an, 710049, China, liuhuan-look@163.com, Jiannan Wu ■ TD62 We use a comprehensive provincial-level panel data set of 30 provinces during 2005-2012. Our results show that project funding and tax break at the provincial level have no impact on new products sales. Project funding has a negative impact on invention patents, by constrast, tax break has a positive impact on invention patents. The interaction term of project funding and tax break has an invert Ushaped relationship with new products sales, but it has no impact on invention patent. 62-Room 112A, CC Optimization on Power Grid Application Cluster: Energy Systems: Design, Operation, Reliability and Maintenance Invited Session Chair: Chaoyue Zhao, Oklahoma State University, 322G Engineering North, Stillwater, OK, United States of America, chaoyue.zhao@okstate.edu 1 - Risk-based Admissibility Assessment of Wind Generation Integrated into a Bulk Power System Cheng Wang, Tsinghua University, 3-211, West Main Building, Beijing, China, shlwangcheng2008@163.com, Feng Liu, Wei Wei, Jianhui Wang, Shengwei Mei ■ TD61 61-Room 111B, CC Environmentally Responsible Operations Management Sponsor: ENRE – Environment I – Environment and Sustainability Sponsored Session In this talk, a risk-based admissibility assessment approach is proposed to quantitatively evaluate how much wind generation can be accommodated by the bulk power system under a given UC strategy. Firstly, the operational risk brought by wind generation is developed as an admissibility measure. Then a riskminimization model is established to mathematically characterize the admissible region. Simulations demonstrate the effectiveness and efficiency of the proposed methodology. Chair: Arda Yenipazarli, Assistant Professor of Operations Management, Georgia Southern University, COBA 2224, Statesboro, GA, 30460, United States of America, ayenipazarli@georgiasouthern.edu 1 - Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes Arda Yenipazarli, Assistant Professor of Operations Management, Georgia Southern University, COBA 2224, Statesboro, GA, 30460, United States of America, ayenipazarli@georgiasouthern.edu 2 - Strong Formulations for Unit Commitment Problem Kai Pan, PhD Student, University of Florida, 411 Weil Hall, Gainesville, Fl, 32608, United States of America, kpan@ufl.edu, Yongpei Guan To address consumers’ sustainability-related product concerns, a thorough approach to improving the environmental profile of one’s products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them. In this talk, we will present the strong formulations for unit commitment problem under different settings. Technical proofs are provided accordingly. Our computational experiments verify the effectiveness of proposed strong formulations. 3 - A Scalable Decomposition Method for the Two-Stage Stochastic Unit Commitment Problem Farzad Yousefian, Postdoctoral Research Associate, Penn State, 333 Logan Ave., Apt. 307, State College, PA, 16801, United States of America, szy5@psu.edu, Wendian Wan, Uday Shanbhag 2 - Product Line Design: The Impact of Consumers’ Varied Perceptions of Recycled Content Monire Jalili, University of Oregon, 1208 University of Oregon, Eugene, OR, United States of America, mjalili@uoregon.edu, Nagesh Murthy, Tolga Aydinliyim We consider a two-stage stochastic unit commitment problem modeled as a largescale mixed integer nonlinear optimization problem. The state-of-the art commercial packages, e.g. CPLEX, do not scale with the number of the units and scenarios. Motivated by the structure of the KKT system and employing the ideas of Schur complements, we propose a multiphase primal-dual algorithm that scales with the size of the scenarios. Preliminary simulation results are presents. We consider a monopolist selling ordinary and green product versions to consumers whose differential (dis)utility vary by consumer type, and is a function of the firm’s quality decision (i.e., the amount of recycled content in the green version.) We discuss how the optimal quality and pricing decisions drive demand and profit and whether/when it is optimal for the firm to only offer the green version (go completely green). 3 - Replenishment Decisions of Perishable Products under Price and Emissions Sensitive Demand Gokce Palak, Assistant Professor Of Operations Management, Shenandoah University, Harry F. Byrd, Jr. School of Business, Winchester, VA, 22601, United States of America, gpalak@su.edu ■ TD63 63-Room 112B, CC Operations Management II We extend economic lot sizing models for age dependent perishable products to maximize profit and minimize emissions. This model captures the tradeoffs between supplier and mode selection decisions, profits and emissions, and transportation lead time and remaining shelf life of products. We analyze impacts of price and emissions sensitive demand on the replenishment decisions. Contributed Session Chair: Xiaoyan Qian, PhD, The University of Auckland, 486 Parnell Road, Auckland, New Zealand, x.qian@auckland.ac.nz 1 - Flexible Commitment Contract in the Presence of Goodwillsensitive Customers Xiaoya Han, University of Science and Technology of China, No. 96, Jinzhai Road, Hefei, China, xyhan@mail.ustc.edu.cn, Yugang Yu This paper focuses on a retailer’s dynamic decision problem: how to determine a minimum commitment at the beginning of the planning horizon and periodically variable order quantities to maximize its profit when facing goodwill-sensitive customers. We obtain that the next-period goodwill decreases in the currentperiod one, and the goodwill monotonically converges to a constant steady-state one over time. Moreover, we find that the steady-state goodwill may decrease in minimum commitment. 367 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 368 TD64 INFORMS Philadelphia – 2015 2 - Flexible Capacity Management with Advanced Information Julian Kurz, Chair of Logistics and Quantitative Methods in Business Administration, University of Wuerzburg, Stephanstrasse 1, Wuerzburg, 97070, Germany, julian.kurz1@uni-wuerzburg.de 3 - Modeling Reference Dependence using One-switch Independence David Vairo, Virginia Commonwealth University, 2415 Krossridge Road, N. Chesterfield, VA, 23236, United States of America, vairodl@vcu.edu, Jason Merrick We consider a maintenance service provider that overhauls technical equipment for customers in a central facility. A flexible capacity control policy is developed such that capacity costs and queue length-related holding costs are minimized. We investigate three operating modes, each taking into account a different amount of information (reactive/single-/multi-stage proactive modes). In the proactive modes, advanced information regarding future jobs is utilized. We present an application of multi-attribute one-switch independence to single attribute gambles by modeling chance as an attribute, which models reference dependence and shows it is equivalent to one-switch independence. The resulting form obeys stochastic dominance while incorporating probabilistic sensitivity, utility curvature, reference dependence, and loss aversion. The approach connects single-attribute behavioral and multi-attribute prescriptive decision analysis. 3 - How to Take Advantage of Crowdsourcing to Collect New Ideas about Product Innovation? Wanjiang Deng, Huazhong University of Science and Technology, School of Management, Luoyu Road 1037, Hongshan District, Wuhan, 430074, China, dengwj01@foxmail.com, Shihua Ma 4 - Multiobjective Network Resilience Model with Parallel Component Recovery Nazanin Morshedlou, PhD Student, University of Oklahoma, 202 W. Boyd St., Room 424, Norman, OK, 73071, United States of America, nazanin.morshedlou@ou.edu, Kash Barker Crowdsourcing is gaining more and more attention in both practice and research field. We stand on the position of the company who is going to propose a task about product innovation on one online crowdsourcing platform, and investigate its best strategies of both choice of platform and reward setting. We derive solutions of the base model and then extend it to some detail aspects. Finally, we discuss the managerial insights of our research. This work introduces a multiobjective formulation that trades off investments to enhance network resilience in the form of (i) strengthening link capacity following a disruptive event to decrease vulnerability, and (ii) introducing “parallel component at a time” recovery scheduling to improve recoverability. Given the uncertainty associated with critical infrastructures, robust interval optimization is used to solve the multiobjective formulation 4 - A Heuristic for Hospital Operating Theatre Scheduling under Uncertainty Milad Zafar Nezhad, Wayne State University, Industrial and Systems Engineering Dep, Detroit, MI, 48202, United States of America, fq3963@wayne.edu, Hossein Badri, Kai Yang ■ TD65 65-Room 113B, CC Resource planning is one of the most important issues in healthcare operating management. In this research a heuristic solution algorithm based on the shifting bottleneck method is developed for hospital operating theatre scheduling when some parameters are not deterministic. The developed algorithm is applied on several instances to evaluate its applicability and performance. Near Miss and Threshold Events and Their Influence on Risk Perception and Behavior 5 - Contractual Coordination of Agricultural Cooperatives with Quality Specifications Xiaoyan Qian, PhD, The University of Auckland, 486 Parnell Road, Auckland, New Zealand, x.qian@auckland.ac.nz Chair: Florian Federspiel, IE Business School, Maria de Molina 12, Bajo, Madrid, 28006, Spain, ffederspiel.phd2014@student.ie.edu 1 - Conceptualizing Perceptions of Near Misses Richard John, Associate Professor, University of Southern California, 3620 McClintock Ave., Dept. of Psychology, MC-1061, Los Angeles, CA, 90266-1061, United States of America, richardj@usc.edu, Jinshu Cui, Heather Rosoff Sponsor: Decision Analysis Sponsored Session This talk examines how agricultural cooperatives can motivate farmers’ effort when the market price depends on the quantity of high quality produce. We assume that a quality premium is offered to farmers and that their pay-outs are made progressively. We propose a two-stage stochastic model. The main findings are conditions for when the supply chain can be coordinated, that effort is motivated by the quality requirement, and that the progressive payment is needed for coordination. I will present a dynamic probabilistic model for describing and defining near miss events. The model is useful for highlighting characteristics of a near miss that determine the extent to which the event is perceived as a near miss. Measurement of individual differences in perceptions of near misses will also be discussed. 2 - Small Near-Misses: Too Weak of a Warning Signal Robin Dillon-Merrill, McDonough School of Business, Georgetown University, Washington, DC, 20057, United States of America, rld9@georgetown.edu ■ TD64 64-Room 113A, CC Optimization and Utility Theory This research demonstrates that individuals too often evaluate near-misses as successful events even when it was fortunate chance that prevented the same event from resulting in a failed outcome. These weak signals of problems are then overlooked as the warnings they could potentially be. This problem is exacerbated as small near-misses accumulate over time, and decision makers increasing accept more risk. Sponsor: Decision Analysis Sponsored Session Chair: Hiba Baroud, Vanderbilt University, 400 24th Avenue South, Nashville, TN, 37205, United States of America, hiba.baroud@vanderbilt.edu 1 - A Multi-criteria Decision Analysis Approach for Importance Ranking of Network Components Yasser Almoghathawi, PhD Candidate, University of Oklahoma, 202 W Boyd St., Norman, OK, 73019, United States of America, moghathawi@ou.edu, Kash Barker 3 - Learning from Threshold Events Wenjie Tang, IE Business School, Calle de Maria de Molina 12, Piso 5, Madrid, MA, 28006, Spain, Wenjie.Tang@ie.edu, Steffen Keck, Matthias Seifert Threshold events are events that are triggered when an observable underlying random variable passes a known threshold. We suggest that when individuals learn from past threshold events, their judgments depend strongly on whether the realization of the underlying variable triggers the threshold event; the extent to which the realization has been close to the threshold will be discounted. Results from a laboratory experiment support our main hypothesis. Analyzing network vulnerability is a key element of network planning and preparing for a disruptive event that might impact the performance of the network. Many importance measures have been proposed to identify and rank the important components in a network to focus on preparedness efforts. We integrate a number of flow-based importance measures with a multi-criteria decision analysis technique, TOPSIS, highlighting how different weighting schemes can lead to different rankings. 4 - The Experience of Near Miss Events under Ambiguity Florian Federspiel, IE Business School, Maria de Molina 12, Bajo, Madrid, 28006, Spain, ffederspiel.phd2014@student.ie.edu, Matthias Seifert 2 - Modeling Uncertainty in Risk-preference Elicitation Dharmashankar Subramanian, Research Staff Member, IBM Research, 1101 Kitchawan Rd, Rte 134, Yorktown Heights, NY, 10598, United States of America, dharmash@us.ibm.com, Debarun Bhattacharjya, Mengyang Gu Near miss events are often clouded in ambiguity, allowing for hubris and misattribution of what caused success or prevented failure. We investigate the experience of near miss events, probabilistic events nearly resulting in loss outcomes that do not materialize due to chance circumstances, and related changes in risk perception and behavior under both ambiguity and unawareness. We find that the near miss effect (an increase in risk taking behavior) principally occurs under ambiguity. Utility functions are used to model a decision-maker’s risk-preferences. However, interactive elicitation of a precise utility function is fraught with many practical challenges such as noise, inconsistency and bias in the responses to questions. In this work, we provide a flexible model along with Bayesian analysis to calibrate random utility functions and to quantify different sources of uncertainty. We present both theoretical and numerical results. 368 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 369 INFORMS Philadelphia – 2015 ■ TD66 TD68 2 - Designing a Biorefinery Supply Chain: a Real Case in Navarre (Spain) Adrian Serrano, Public University of Navarra, Pamplona Spain, adrian.serrano@unavarra.es, Javier Belloso, Javier Faulin, Alejandro G. del Valle 66-Room 113C, CC Air Cargo Sponsor: Aviation Applications Sponsored Session New alternative energy sources are spreading around the world to reduce greenhouse gas emissions and oil dependence. Our paper proposes a procedure to manage a biorefinery supply chain in Navarre (Spain) which involves, among others, which farms are going to be harvested, when they are going to be collected, and the storage levels. Moreover, a Facility Location Problem is solved inside a MILP model. Promising results are obtained at both levels: strategic (location) and operational (SCM). Chair: Jose Quesada, Université Catholique de Louvain, Chausée de Binche, 151, Mons, 7000, Belgium, jose.quesada@uclouvain-mons.be 1 - An Economic Analysis of the Air Cargo Problems in an Integrated Supply Chain Kwon Gi Mun, PhD Candidate, Rutgers University, SCM, Rutgers Business School, 1 Washington Park, Newark, NJ, 07102, United States of America, kwongimun@gmail.com, Yoondong Jung, Yao Zhao, Endre Boros, Arim Park 3 - Train Dispatching Problem under Exact Travel Time Estimation for a Double Track Rail System Lance Fu, University of Southern California, Los Angeles, CA, United States of America, luncefu@usc.edu, Maged Dessouky In this model, we demonstrate an integrated forecasting approach to coordinate ground and air transportation for a Korean air cargo company. Therefore, we present expected benefits of this integrated approach compared to current practice. We consider the problem of dispatching trains through double track railway system, where track segments have different speed limits. We take the train’s dynamics into consideration, which differentiates our model from the previous literature. The objective is to minimize the traveling time under no-deadlock and no-collision constraints. We give a mixed integer programming (MIP) formulation for the train dispatching problem. Also we provide certain conditions which can ensure that there exists an optimal integer solution to relaxation of the MIP. A local search based heuristic is also proposed to solve the problem. Simulation on the railway system in Los Angeles County is conducted to verify the efficiency of the proposed algorithms. 2 - A Multi-Stage Air Service Network Design Problem for an Express Carrier Yusuf Secerdin, University of Miami, 1251 Memorial Drive, Department of Industrial Engineering, Coral Gables, FL, 33146, United States of America, yusufsecerdin@miami.edu, Murat Erkoc 4 - A Stochastic Programming Approach for Truckload Relay Network Design under Demand Uncertainty Zahra Mokhtari, Oregon State University, Corvallis, OR, United States of America, mokhtarz@onid.oregonstate.edu, Hector A. Vergara We study the air service network configuration problem for a global express carrier. We propose a multi-stage modeling framework for the company’s Central and South America region by incorporating multiple service types in terms of time commitments for the air network. The proposed approach consists of three phases in which we formulate a hub location problem, generate feasible pick-up and delivery routes and formulate the service network design problem using the composite variable formulation. This study addresses the problem of strategic relay network design for truckload transportation under demand uncertainty and proposes a stochastic programming model and solution algorithm. The solution methodology uses Sample Average Approximation (SAA) to address a very large number of scenarios of demand realization. The examined number of scenarios determines the trade-off between optimality of the solutions obtained for the stochastic programming model and its computational complexity. Numerical results on a set of instances of this problem are presented along with areas for future research. 3 - An Adaptive Search Network for the Pickup and Delivery Problem with Time Windows Ferdinand Kiermaier, TU Munich, Arcisstr. 21, Munich, Germany, ferdi.kiermaier@googlemail.com, Jonathan Bard, Markus M. Frey We present an innovative “out-of-the-box” algorithmic framework coupling existing heuristics with a learning-based network structure applicable to many variants of the Pick-Up and Delivery Problem with Time-Windows (PDPWTW) and, thus, for the Vehicle Routing Problem with Time-Windows. We show an application to a real-world airport baggage and cargo transportation problem and proove the effectiveness of our new approach by a comparison with state-of-theart solution algorithms for the PDPWTW. ■ TD68 68-Room 201B, CC Resilience in Electricity Infrastructure Systems 4 - Express Air Network Design with Multi-Hub Flexible Connections Jose Quesada, Université Catholique de Louvain, Chausée de Binche, 151, Mons, 7000, Belgium, jose.quesada@uclouvainmons.be, Jean-sébastien Tancrez, Jean-charles Lange Sponsor: Transportation, Science and Logistics Sponsored Session Chair: Yong Fu, Associate Professor, Mississippi State University, Starkville, MS, United States of America, fu@ece.msstate.edu 1 - Microgrids for Enhancing the Power System Resilience, Reliability, & Economics Mohammad Shahidehpour, Professor, IIT, 10 West 35th Street, Suite 1600, Chicago, IL, 60616, United States of America, ms@iit.edu We present a model for the Air Network Design for the next day delivery within an Express company. Most of the existing models rely on a pre-definition of connections for each commodity through a specific hub. We present a model in which we integrate the decision of connectivity simultaneously with the network design. When two hubs are so close from each other that they can serve (almost) the same nodes, the results show that savings can be obtained by taking both decisions at the same time. Microgrids form the building blocks of perfect power systems which promote the use of real-time pricing and demand response for optimizing the distributed control of electric power systems. This presentation will highlight some of the key issues in the design and the operation of microgrids and discuss the role of recent innovations and, in particular, the significance of smart grid applications to power system operations and control. ■ TD67 67-Room 201A, CC Topics in Transport I 2 - Mitigating Cascading Outages under Severe Weather using Simulation-based Optimization Jianhui Wang, Argonne National Laboratory, 9700 South Cass Avenue, Building 221, Argonne, IL, 60439, United States of America, jianhui.wang@anl.gov, Feng Qiu, Jie Xu Sponsor: TSL/Freight Transportation & Logistics Sponsored Session Chair: Zahra Mokhtari, Oregon State University, Corvallis, OR, United States of America, mokhtarz@onid.oregonstate.edu 1 - A Hybrid Heuristic Method for the Compressed Natural Gas Truck Routing Problem with Fueling Stations Yihuan (Ethan) Shao, University of Southern California, Los Angeles, CA, United States of America, yihuansh@usc.edu, Maged Dessouky In this work, we investigate cascading outage mitigation under severe weather conditions. Since the cost function, expected cascading outage costs, cannot be expressed as an explicit function of protection actions and system status, we develop a power system security simulator to estimate the cascading outage costs of given mitigation actions and use a simulation-based optimization approach. We introduce the Compressed Natural Gas Truck Routing Problem with Fueling Stations to model decisions to be made with regards to the vehicle routes including the choice of fueling stations. A hybrid heuristic method is proposed, which combines an Adaptive Large Neighborhood Search (ALNS) with a mixed integer program. By solving a set of benchmark instances, we show the effectiveness of the method. We also conduct experiments based on the data from the Ports of Los Angeles and Long Beach. 369 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 370 TD69 INFORMS Philadelphia – 2015 3 - A Decentralized Decision Making System to Enable Resilient Microgrid Clusters Yong Fu, Associate Professor, Mississippi State University, Starkville, MS, United States of America, fu@ece.msstate.edu ■ TD70 Microgrid has been proposed to ensure resilience in power systems. The microgrid can treat connected neighboring microgrids as local energy buffers thus freely forming a cluster to share, exchange, and aggregate site-generated energy. This research proposes a decentralized decision making system to improve the microgrid clusters’ resilience capability to power disturbances and extreme events, consequently minimizing down-time for both consumers and the grid. Sponsor: Railway Applications Sponsored Session 70-Room 202A, CC Tutorial: Railroad Predictive Analytics Chair: Aihong Wen, CSX, 500 Water St, Jacksonville, FL, 32202, United States of America, aihong_wen@csx.com 1 - Railroad Data Mining Tutorial Aihong Wen, CSX, 500 Water St, Jacksonville, FL, 32202, United States of America, aihong_wen@csx.com, Jerry Kam ■ TD69 We will share the business use cases and modeling experiences in applying data mining and big data techniques to railroad. 69-Room 201C, CC Connected and Autonomous Vehicles I Sponsor: TSL/Intelligent Transportation Systems (ITS) Sponsored Session ■ TD71 71-Room 202B, CC Chair: Yong Hoon Kim, Purdue University, United States of America, kim523@purdue.edu 1 - Multi-agent Based Formation Control of Connected Autonomous Vehicles Yongfu Li, Chongqing University of Posts and Telecommunications, Chongqing, China, laf1212@163.com, Kezhi Li, Li Zhang, Srinivas Peeta, Xiaozheng He, Hong Zheng, Taixiong Zheng Transportation Planning II Contributed Session Chair: Hadi Farhangi, Research Assistant, Missouri University of Science and Technology, 1870 Miner Cir, Rolla, MO, 65401, United States of America, hfrhc@mst.edu 1 - NHTSA Cafe Compliance Cost Optimization Yohan Shim, Sr. Analyst, AVL Scenaria Inc, 47603 Halyard Drive, Plymouth, MI, 48170, United States of America, yohan.shim@scenaria.com, Travis Tamez, Christopher Mollo, Frederic Jacquelin This study seeks to improve network throughput and reduce energy consumption under V2V communications environment through formation control. A multiagent systems based formation control is proposed using consensus theory. We analyze the formation of autonomous vehicles in longitudinal and lateral gaps simultaneously. Numerical experiments illustrate the effectiveness of the proposed method in terms of position and velocity consensus. The United States National Highway Traffic Safety Administration (NHTSA) has issued in August 2012 final rules and regulations for Corporate Average Fuel Economy (CAFE) for model years 2017 and beyond. NHTSA sets national CAFE standards under the Energy Policy and Conservation Act to improve fuel economy for passenger cars and light trucks. We present a mathematical program model and efficient heuristics to support vehicle manufacturer’s long-term strategic decisions on CAFE credit utilization. 2 - Macroscopic Modeling of the Spatial-temporal Information Flow Propagation Waves under Vehicle-to-Vehicle Communications Yong Hoon Kim, Purdue University, West Lafayette, IN, United States of America, kim523@purdue.edu, Srinivas Peeta, Xiaozheng He 2 - Highway Cost Allocation for Vehicle Classes with Variable Traffic Capacity Requirements Saurav Kumar Dubey, PhD Student, Department Of Industrial And Systems Engineering, University of Tennessee at Knoxville, 1615 Laurel Avenue, Knoxville, TN, 37916, United States of America, skumardu@vols.utk.edu, Alberto Garcia-Diaz This study proposes an integrated model consisting of integro-differential equations to describe the information flow propagation process and a partial differential equation to describe the traffic flow dynamics. It incorporates the success rate of communication with distance and interference as a probability density function, and provide a closed-form solution for the speed of the information propagation wave. Numerical experiments are conducted to analyze the performance of the proposed model. A Highway Cost Allocation model with variable traffic capacity levels is developed to distribute costs among vehicle classes. The discrete Aumann-Shapley value is used to generate costs for all coalitions in the least core model. Rules for tie breaking to get a unique allocation known as the nucleolus are discussed. 3 - Vehicle Trajectory Reconstruction under the Mixed Connected Vehicle Environment Feng Zhu, Purdue University, WEst Lafayette, IN, United States of America, zhu214@purdue.edu, Satish V. Ukkusuri 3 - Competition and Regulation of the Taxi Market with Ride-sourcing Platforms Liteng Zha, University of Florida, 365 Weil Hall, Gainesville, FL, 32611, United States of America, seuzha@gmail.com, Yafeng Yin This paper sets out to reconstruct the trajectory of non-connected vehicles based on the trajectory of connected vehicles only. The trajectory reconstruction problem is formulated in the linear state-space modeling (SSM) framework, where the state dynamics is captured by the simplified car following model. Next a modified EM (Expectation-Maximization) algorithm is developed to obtain the optimal estimation of the unknown trajectory and model parameters simultaneously. The performance of the EM algorithm is tested and validated through the simulation data. Ride-sourcing platforms such as Uber and Lyft are eroding the traditional taxi market. Despite of their attractiveness, controversies arise over the legality and reliability of their services as well as the fairness of the competition to regular taxis. This study offers a quantitative investigation of the taxi market with ridesourcing platforms and investigates its regulation strategies. 4 - Biobjective Efficient Driving of Electric Vehicles on an Edge of a Network Hadi Farhangi, Research Assistant, Missouri University of Science and Technology, 1870 Miner Cir, Rolla, MO, 65401, United States of America, hfrhc@mst.edu, Dincer Konur, Warren Vaz, Umit Koylu 4 - A Mathematical Model to Locate Optimal Lane Changing Zone at a Highway Off-ramp Siyuan Gong, Illinois Institute of Technology, Chicago, IL, United States of America, sgong1@hawk.iit.edu, Lili Du This research seeks to locate an optimal temporal-spatial lane change zone around a highway off-ramp. This zone will grant enough opportunities for vehicles to proposed and validated by simulation experiments.so that the resulted time delay can be minimized. A mathematical model combining traffic flow analysis is conduct smooth lane change maneuvers before an off ramp This study analyzes driving profile for an electric vehicle between two nodes, i.e., on an edge of a network. We consider acceleration, maximum speed, and deceleration as decision variables. The energy consumed and the travel time required are functions of these variables as well as the load carried and the distance traveled. We investigate the energy and time minimizing driving profiles through a bi-objective optimization approach. 370 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 371 INFORMS Philadelphia – 2015 ■ TD72 TD74 2 - Generating and Comparing Pareto Fronts of Experiment Designs to Account for Multiple Objectives Byran Smucker, Assistant Professor, Miami University, 100 Bishop Circle, 311 Upham Hall, Oxford, OH, 45056, United States of America, smuckerb@miamiOH.edu, Yongtao Cao, Tim Robinson 72-Room 203A, CC Design and Analysis of Data with Complex Structure Sponsor: Quality, Statistics and Reliability Sponsored Session In many design scenarios the experimenter entertains multiple, conflicting objectives. The Pareto approach to experiment design is to construct a set of designs while explicitly considering trade-offs between criteria. The true Pareto front is not known, which creates problems in assessing front quality, and existing algorithms are inefficient, ineffective, or both. Here, we introduce an improved measure of front assessment, and present a new algorithm to generate Pareto fronts of designs. Chair: Xinwei Deng, Assistant Professor, Department of Statistics, Virginia Tech, 211 Hutcheson Hall, Blacksburg, VA, United States of America, xdeng@vt.edu Co-Chair: Ran Jin, Virginia Tech., Grado Department of Industrial and, Systems Engineering, Blacksburg, VA, 24061, United States of America, jran5@vt.edu 1 - Markov Switching Autoregressive Models with Applications in Cell Biology Ying Hung, Rutgers University, Piscataway, NJ, United States of America, yhung@stat.rutgers.edu 3 - Cost Constrained ALT with Exponentially Changing Stress Durations David Han, University of Texas, One UTSA Circle, San Antonio, TX, United States of America, David.Han@utsa.edu When designing ALT, several variables such as the allocation proportions and stress durations must be determined carefully because of constrained resources. This talk discusses the optimal decision variables based on the popular optimality criteria under the constraint that the total cost does not exceed a pre-specified budget. A general scale family of distributions is considered to accommodate different lifetime models for flexible modeling with exponentially decreasing stress durations. We will introduce a new framework based on Markov switching autoregressive models for the analysis of experiments in cell biology. 2 - Sparse Particle Filtering Yun Chen, University of South Florida, 4202 E. Fowler Ave. ENB118, Tampa, FL, United States of America, yunchen@mail.usf.edu, Hui Yang 4 - Integration of Computer and Physical Experiments for Improving Predictive Inference Arda Vanli, Associate Professor, Florida State University, Tallahassee, FL, avanli@fsu.edu, Spandan Mishra Wireless sensor network has emerged as a key technology for monitoring spacetime dynamics of complex systems. Distributed sensing gives rise to spatially-temporally big data. Realizing the full potentials of distributed sensing calls upon the development of space-time modeling of measured signals in dynamically-evolving physical environment. This paper will present a new approach of sparse particle filtering to model spatiotemporal dynamics of big data in distributed sensor network. A Bayesian predictive approach is developed to combine data from designed experiments on physical process and computer predictions. Predictive distribution of a regression model is used for inference on the outcome variable and issues including predictive capability, model adequacy and sensitivity to prior specifications are discussed. Applications from structural loss prediction and quality control are presented for illustrations. 3 - Graphical Modeling with Functional Variables Ran Jin, Virginia Tech., Grado Department of Industrial and, Systems Engineering, Blacksburg, VA, 24061, United States of America, jran5@vt.edu, Hongyue Sun, Shuai Huang ■ TD74 Graphical models are widely used to model variable relationship. Traditional graphical models are mainly used to model scalar variables. In this paper, a graphical model with functional variables is proposed. Functional regression models, combined with sparsity-inducing norms, are applied for the graphical modeling. A case study and simulation will be used to evaluate the proposed method. 74-Room 204A, CC Bayesian Applications in Industrial Statistics Sponsor: Quality, Statistics and Reliability Sponsored Session 4 - Optimal Design of Experiments for Generalized Linear Models Abhyuday Mandal, University of Georgia, Department of Statistics, 101 Cedar Street, Athens, GA, 30602-7952, United States of America, amandal@stat.uga.edu, Liping Tong, Jie Yang, Dibyen Majumdar Chair: Refik Soyer, The George Washington University, 2201 G St NW, Washington, DC, United States of America, soyer@gwu.edu 1 - What do Coin Tosses, Vessel Traffic Risk Assessment and Return Time Uncertainty Have in Common? Johan Rene Van Dorp, Professor, The George Washington University, 800 22nd Street NW, Suite 2800, Washington, DC, United States of America, dorpjr@gwu.edu, Jason Merrick Generalized linear models have been used widely for modeling the mean response both for discrete and continuous random variables with an emphasis on categorical response. Here we find efficient designs in the context of several optimality criteria, namely D-optimality, EW-optimality and Bayesian optimality. Regular fractional factorials with uniform replications are often used in practice. We show that these popular designs are often not optimal for binomial, Poission and multinomial cases. Via a coin toss argument we will advocate decision making under uncertainty in vessel traffic risk assessment to be informed by relative risk comparisons by highlighting the analogy of an accident potentially occurring in a traffic situation with the toss of a biased coin. That same analogy is next used to demonstrate the large uncertainty bands that result for average return times of accidents in this context. ■ TD73 2 - Integrating Expert Judgement and Bayesian Analysis Thomas A. Mazzuchi, Professor And Chairman, George Washington University, Washington DC, DC, 20052, United States of America, mazzu@gwu.edu 73-Room 203B, CC Recent Advances in Analyzing Experiments Sponsor: Quality, Statistics and Reliability Sponsored Session There is a growing need for marrying the fields of expert judgement and Bayesian Analysis that is, using the Expert Judgement approach to define prior distributions and for understanding the effects of the elicitation, codification and combination on the prior distribution and subsequent posterior analysis. This paper presents an investigation of the above for a simple model using the Classical Model for Expert Judgment by Cooke (2001). Chair: Rong Pan, Associate Professor, Arizona State University, P.O. Box 878809, Tempe, AZ, United States of America, rong.pan@asu.edu 1 - Performance of Standard Mixture Designs in Modeling Ordinal Responses Mickey Mancenido, Arizona State University, 699 S. Mill Ave., Tempe, AZ, United States of America, mmanceni@asu.edu, Douglas Montgomery, Rong Pan 3 - An Augmented Simulation Approach for Bayesian Design of Life Tests Refik Soyer, The George Washington University, 2201 G St. NW, Washington, DC, United States of America, soyer@gwu.edu Mixture designs for the proportional odds model — the widely used model for ordinal data — are lacking in literature. A viable surrogate are the standard mixture designs for linear models with normal errors. We are interested in the performance of the simplex-lattice with axial runs, simplex-centroid, computergenerated I-optimal, and the uniform space-filling designs when used in a mixture study with an ordinal response. In this talk we consider a Bayesian decision theoretic setup for optimal design of life tests. More specifically, we consider use of augmented probability simulation with a conjugate class of utility functions for design of life tests. We illustrate the implementation of the approach in one and two stage designs. 371 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 372 TD75 INFORMS Philadelphia – 2015 4 - Bayesian Updating of Dirichlet Process Prior via Kernel Estimate Ehsan Soofi, Univesity of Wisconsin, Lubar School of Business, Milwaukee, WI, United States of America, esoofi@uwm.edu, Neshat Beheshti, Jeffrey Racine ■ TD76 The standard nonparametric Bayesian approach uses multinomial proportions to update the Dirichlet Process Prior (DPP). We use kernel-smoothed CDF instead of the multinomial proportions for updating DPP. Applications include Bayesian measures and inferences for distributional fit and for dependence of random variables via the information measure of copula. The posterior mean of the quantized entropy provides a Bayes estimate of the dependence. Sponsor: Simulation Sponsored Session 76-Room 204C, CC Rare Event Simulation and Network Applications Chair: John Shortle, George Mason University, 4400 University Dr., MSN 4A6, Fairfax, VA, United States of America, jshortle@gmu.edu 1 - Rare-event Simulation for Queues with Time-varying Arrivals Ni Ma, Columbia University, 500 West 120th Street, Room 345, New York, NY, 10027, United States of America, nm2692@columbia.edu, Ward Whitt ■ TD75 75-Room 204B, CC We show that the exponential tilting approach for rare-event simulation in the GI/G/1 queue can also be applied to efficiently estimate the time-varying periodic-steady-state probability of large delays in a Mt/GI/1 single-server queue with periodic arrival rate function. IBM Research Best Student Paper Award IV Sponsor: Service Science Sponsored Session 2 - Green Simulation Designs for Repeated Experiments Mingbin Feng, PhD Candidate, Northwestern University, 2145 Sheridan Rd, Rm C210, Evanston, IL, 60208, United States of America, benfeng@u.northwestern.edu, Jeremy Staum Chair: Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw 1 - Best Student Paper Competitive Presentation Ming-Hui Huang, National Taiwan University, Taiwan - ROC, huangmh@ntu.edu.tw In many applications of simulation, such as in financial risk management, experiments are usually repeated with similar inputs. In these cases simulation outputs should be viewed as useful resource that should be recycled and reused to improve the efficiency of subsequent experiments. We consider a periodic credit risk evaluation problem in the KMV model and the numerical results show improving accuracy over time, measured by mean squared error, as more and more outputs are recycled. Finalists of the IBM Research Best Student Paper Award present their research findings in front of a panel of judges. The judging panel will decide the order of winners, which will be announced during the business meeting of the Service Science Section at the Annual Conference. 2 - Can Objective Early Warning Scores and Subjective Risk Assessments Predict Patient’s Hospital Length of Stay and Mortality? Nasibeh Azadeh-Fard,Phd Candidate, Virginia Tech, 544 Whittemore Hall, Virginia Tech, Blacksburg VA 24061, United States of America, nasibeh@vt.edu, Jaime Camelio, Navid Ghaffarzadegan 3 - A General Golf Course Simulation Tool: Keeping Delays Down and throughput Up Moonsoo Choi, Columbia University, Department of Industrial Engineering, New York, NY, 10027, United States of America, mc3983@Columbia.edu, Qi Fu, Ward Whitt We describe a simulation tool for designing and managing golf courses. Group play is represented by eighteen queues with precedence constraints, in series, where the primitives are the random group playing times on each stage of a hole. We characterize balanced courses and show the advantages over unbalanced courses. This paper presents a dynamic simulation model of patient’s health outcome and length of stay based on initial health risk and physician’s assessment of risk. Simulation results are empirically supported by analyzing a detailed dataset of 1,031 patients admitted to a large southeastern hospital in US. 4 - Rare-event Simulation for Vulnerability Analysis of Power Grids John Shortle, George Mason University, 4400 University Dr., MSN 4A6, Fairfax, VA, United States of America, jshortle@gmu.edu, Jie Xu, Chun-hung Chen 3 - Dynamic Personalized Monitoring and Treatment Control of Glaucoma Pooyan Kazemian,PhD Candidate, University of Michigan-Ann Arbor, 1205 Beal Ave., Ann Arbor MI 48105, United States of America, pooyan@umich.edu, Jonathan Helm, Mariel Lavieri, Joshua Stein, Mark Van Oyen, Vulnerability of a power grid can be evaluated by systematically considering failures of individual elements and estimating the likelihood of a large-scale blackout following these initial failures. This talk presents a method for identifying vulnerable links by using a low-fidelity model of the power system to guide simulation of a higher-fidelity model. Numerical examples using real power systems are given. We develop an innovative modeling framework for chronic disease patients to help guide clinicians to quickly detect disease progression and adjust the treatment plan over time to limit disease progression. The model is able to (1) optimize the time interval between sequential monitoring tests; (2) specify the best set of tests to take during each patient’s office visit; and (3) provide target values for the controllable disease risk factors. Glaucoma is discussed as a case study. ■ TD77 4 - Evaluating Consumer m-Health Services for Promoting Healthy Eating: A Randomized Field Experiment Yi-Chin Lin,CMU, 5000 Forbes Avenue, Pittsburgh PA 15213, United States of America, yichinl@cmu.edu, Vibanshu Abhishek, Julie Downs, Rema Padman 77-Room 300, CC Supply Chain Optimization Contributed Session Chair: Robert Russell, Professor of Operations Management, Univ. of Tulsa, 800 S Tucker Drive, College of Business, Tulsa, OK, 74104, United States of America, rrussell@utulsa.edu 1 - A Practical Application of Large-Scale Capacitated Facility Location Uday Rao, Professor, OBAIS Department, College of Business, University of Cincinnati, Cincinnati, OH, 45221, United States of America, uday.rao@uc.edu, Amit Raturi, Maria Caridi Mobile apps have great potential to provide promising services to improve consumers’ engagement and behaviors. Focusing on healthy eating, this study shows that an image-based professional support greatly improves consumer engagement and eating behaviors, while social media and a heuristic approach of self-management might have negative effects in some occasions. 5 -Dynamic Matching in a Two-Sided Market Yun Zhou,University of Toronto, 105 St. George Street, Toronto, ON, Canada, Yun.Zhou13@Rotman.Utoronto.ca, Ming Hu We study a large-scale capacitated facility location problem motivated by interaction with a company in the US MidWest. The problem has 1000 locations with demand seasonality, several facility types differing in capacity, fixed installation and variable operating costs, and transportation costs depending on transportation speed / mode selected. We present solution approaches using mathematical programming, clustering and quick heuristics. We test sensitivity to problem parameters. A two-sided market often shares a common structure that engages three parties: the supply side, the demand side and an intermediate firm facing intertemporal uncertainty on both supply/demand sides. We propose a general framework of dynamically matching supply with demand of heterogenous types (with horizontally or vertically differentiated types as special cases) by the intermediary firm and explore the optimal and heuristic matching policies. 372 Philadelphia Back Matter_Philadelphia Back Matter 10/7/15 8:55 AM Page 373 INFORMS Philadelphia – 2015 2 - A Branch-and-Price Algorithm for Switchgrass Logistic Supply Chain Design Maichel M. Aguayo Bustos, Virginia Tech, 250 Durham Hall, 1145 Perry Street, MC 0118, Blacksburg, VA, 24061, United States of America, maiaguay@vt.edu, Subhash C. Sarin, John S. Cundiff TD79 2 - A Dynamic Garch Model for Energy Portfolio Allocation in Electricity Markets Reinaldo Garcia, Associate Professor, University of Brasilia - UnB, Faculty of Technology, Industrial Engineering Department, Brasilia, 70904-970, Brazil, rcgarcia@unb.br, Javier Contreras, Virginia González, Janiele E. S. C. Custodio Given the locations of a bio-energy plant and storage facilities for a switchgrassbased bio-ethanol supply chain, we introduce a multi-period mixed integer programming model to determine both strategic and tactical decisions. A novel branch-and price approach is used to obtain near-optimal solutions for large-sized problem instances. Results of its implementation to a case study are also presented. In the deregulated electricity markets, a Generation Company (Genco) has to optimally allocate their energy portfolio. Modern Portfolio Theory (MPT) allows a Genco to maximize their profit and decrease their associated risk. This paper proposes a model where MPT is combined with a Generalized Autoregressive Conditional Heteroskedastic (GARCH) prediction model for a Genco to optimally diversify their energy portfolio. The model is applied to the PJM electricity market showing its capabilities. 3 - A Newsvendor Problem with Multiple, Capacitated Suppliers and Marginal Quantity Discounts Roshanak Mohammadivojdan, PhD Student, University of Florida, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, 32611, United States of America, rmohammadivojdan@ufl.edu, Joseph Geunes 3 - Intraday Electricity Load Forecasting using Rule-based Model Myung Suk Kim, Professor, Sogang University, #1 Shinsu-Dong, Mapo-Gu, Seoul, Korea, Republic of, myungkim@sogang.ac.kr A rule-based model selection methodology incorporating a multiplicative seasonal autoregressive with exogenous variables (ARX) model and a support vector machine (SVM) is provided and applied to Korean hourly electricity load data. We set up a rule that determines which of the SVM and ARX models should be applied to forecasting a specific hour within a day. The proposed rule-based model selection methodology outperforms its benchmarks. We consider a newsvendor who may order stock from multiple, capacitated suppliers, each of which offers a marginal quantity discount pricing structure. The newsvendor seeks to minimize its total procurement plus expected overstock and understock costs, resulting in an objective function consisting of a sum of convex and concave terms. We provide an algorithmic approach that permits solving this non-convex problem in pseudopolynomial time by solving a set of 0-1 knapsack subproblems. 4 - Modeling Grid Operations in China’s Partially-Restructured Electricity Market Michael Davidson, Massachusetts Institute of Technology, 400 Main Street, E19-411, Cambridge, MA, 02139, United States of America, michd@mit.edu, Valerie Karplus, Ignacio Perez Arriaga 4 - An Integrated Model for Supplier Selection and Optimal Order Allocation Considering Uncertainty Majid Hooshmandi Maher, Allameh Tabatabaei University, Faculty of Management & Accounting, Hemmat Exp, Tehran, Iran, majidhooshmand@gmail.com Long transitions of restructuring vertically-integrated electric utilities can affect interim market operations and assumptions underlying tools for policy assessment. We develop a mixed integer unit commitment model of China’s northeast region with several legacy central planning mechanisms modeled as regulatory constraints and penalties. We analyze their influence on system operation, test tractability of formulations and validate with actual operational outcomes. This paper first presents an approach for supplier evaluation based on integrated multiple criteria decision making model and then proposes a mathematical model to optimize the order allocation in a supply chain considering uncertainty in different parameters. An Iranian automobile company is utilized as a case study. The mathematical model is solved by genetic algorithm and the performance of the model is verified using other optimization approaches. 5 - Fuel Hedging Strategy for Electric Power Utilities Chung-Hsiao Wang, LG&E and KU, 102 Spruce Ln, Louisville, KY, United States of America, chunghsiao@hotmail.com, Kyung Jo Min 5 - The Production Routing Problem with Vehicle Costs Robert Russell, Professor of Operations Management, Univ. of Tulsa, 800 S Tucker Drive, College of Business, Tulsa, OK, 74104, United States of America, rrussell@utulsa.edu In recent years, natural gas combined cycle power plants have started to replace aging and less efficient coal power plants. Because fuel costs represent the majority of total costs for an electric power utility, how to manage volume and price risks for coal and natural gas fuel is critically important. In this paper, we develop mathematical models for structured and analytical guidelines on fuel hedging strategies for a utility owning both types of generation units. This paper addresses the integration of production, inventory, distribution, and vehicle costs for supplying retail demand locations from a production facility. A mixed integer model is used to determine an approximate solution to the production routing problem with vehicle costs and a vehicle routing metaheuristic is used to sequence routes for each time period. Computational results are reported and compared to results from the traditional production routing problem. ■ TD79 79-Room 302, CC ■ TD78 Software Demonstration 78-Room 301, CC Cluster: Software Demonstrations Invited Session Electricity Markets and Utilities Contributed Session 1 - SAS - Building and Solving Optimization Models with SAS Ed Hughes, Principal Product Manager, SAS, Rob Pratt, David Kraay Chair: Chung-Hsiao Wang, LG&E and KU, 102 Spruce Ln, Louisville, KY, United States of America, chunghsiao@hotmail.com 1 - Analysis of Consumer Behavior Towards Dynamic Residential Electricity Pricing Prajwal Khadgi, PhD Candidate, University of Louisville, Speed School of Engineering, Louisville, KY, 40219, United States of America, p0khad01@louisville.edu, Lihui Bai SAS provides a broad spectrum of data and analytic capabilities, including statistics, data and text mining, econometrics and forecasting, and operations research-optimization, simulation, and scheduling. OPTMODEL from SAS provides a powerful and intuitive algebraic optimization modeling language and unified support for building and solving LP, MILP, QP, NLP, CLP, and networkoriented models. We’ll demonstrate OPTMODEL for basic and advanced problems, highlighting its newer capabilities and its support for both standard and customized solution approaches. Variable electricity pricing for the control of residential load has attracted much interest in the field of demand response, and static variable pricing such as time of use rates has had successful applications in the US as an optional service. However, dynamic variable pricing remains an open question, due to lack of understanding on consumer behavior. We study consumer behavior against two dynamic rates, i.e., demand charge and load-following rates, using utility functions and simulation. 2 - Responsive Learning Technologies - Online Games to Teach Operations and Supply Chain Management Sam Wood, President, Responsive Learning Technologies Learn about online competitive exercises that are used in Operations Management courses and Supply Chain Management courses to teach topics like capacity management, lead time management, inventory control, supply chain design and logistics. These games are typically used as graded assignments 373