Press Kit
Table of Contents:
I.
II.
III.
IV.
About Camp Bow Wow
Fast Facts
Press Release
Media Highlights
For all media inquiries, please contact: CampBowWow@5WPR.com
About Camp Bow Wow®
In 15 years, Camp Bow Wow, the premier pet care franchise, has grown to include over 152
locations across North America, becoming a $93 million brand. In 2016, the company was
ranked 204 out of 500 in Entrepreneur’s Franchise 500 list and #1 in the pet care category. The
Camp concept provides the highest levels of fun, safety and service for its Campers, and peace
of mind for their parents. Dogs romp together in an open-play environment and pricing is allinclusive. Since the Broomfield, Colorado-based company started franchising in 2003, Camp
Bow Wow has sold more than 152 franchises in 38 states, plus one in Canada, over 70% being
women-owned. In August 2014, Camp Bow Wow was acquired by VCA, Inc. (NASDAQ: WOOF),
a leading animal healthcare company in the United States and Canada.
The Camp Bow Wow brand family also includes:
• Home Buddies by Camp Bow Wow® – premier in-home pet care
• Behavior Buddies® – premier dog training
• The Bow Wow Buddies Foundation – a non-profit organization dedicated to providing
urgent medical care funds to dogs who are either homeless or whose parents cannot
afford to pay their veterinary bills.
Company Website: www.campbowwow.com
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Camp Bow Wow Franchise Fast Facts
Pet Industry
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68 percent of U.S. households own a pet, and 63 percent of pet owners consider their
pets to be family members.
The demand for pet services has proven to be recession-resistant – industry revenue has
risen each consecutive year over the past decade despite the 2007-2009 economic
downturn.
Pet industry revenue for 2015 is projected to be $60 billion, with the boarding and
grooming space making up $5.24 billion.
Camp Bow Wow Business
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Camp Bow Wow is the first and largest dog day care and boarding franchise in North
America.
While the $60 billion pet care industry is growing at a robust 5% annual rate, Camp Bow
Wow is growing almost three times as fast, with 14% year-over-year growth.
In August of 2014, Camp Bow Wow was acquired by VCA Inc., a leading animal
healthcare company with over 600 animal hospitals in the United States and Canada.
Established in 2000, Camp Bow Wow has grown to more than 180 franchises and have
over 2.7 million pet visits per year.
According to the Financial Performance Representation in Camp Bow Wow’s 2015
Franchise Disclosure Document, the average Camp Bow Wow location generates almost
$700,000 in revenue and the top 25% of franchise owners can generate more than $1
million.
Camp Bow Wow franchises generate revenue by offering a wide variety of services, such
as: boarding, daycare, full-service grooming, training, in-home pet care and retail.
Camp Bow Wow has welcomed over 600,000 4-legged customers.
Many Camp Bow Wow franchise owners operate in high-volume locations, caring for
more than 100 dogs during the day and housing over 80 dogs on any given evening.
Over 70 percent of franchises are women-owned.
For all media inquiries, please contact: CampBowWow@5WPR.com
Press Release
Camp Bow Wow Unveils New Brand Image
As a Testament to its Franchisees, Pet Parents and Pups Alike
The Nation’s Largest and Most Trusted Pet Care Franchise
Announces its Full-Scale Company Rebrand
Camp Bow Wow®, the Premier Doggy Day and Overnight Camp® franchise and an Entrepreneur
Franchise 500 company, has undergone a significant rebrand to “pup-date” all of its branded materials
including its corporate website, individual Camp location websites, signage, and all marketing collateral.
The enhanced new direction is a reflection of Camp Bow Wow’s continued investment in its franchise
system, as well as its dedication to providing the highest quality experience for all pets and pet parents.
As the nation’s leading pet care franchise and an $86 million brand that continues to experience
tremendous growth, Camp Bow Wow is excited to celebrate its success with a fresh and invigorated
look. The new brand image is clean, professional and uses authentic imagery to accurately showcase the
playful nature of this premier pet service brand. To ensure that this giant undertaking truly benefited all
parties involved, Camp Bow Wow’s internal marketing team developed and managed the entire project
from start to finish.
The new website, which is a key element of the rebrand, showcases a sleek interface with improved
navigation. The intuitive platform allows customers to quickly access information regarding all aspects of
the business, from day care, boarding, training, and in-home pet care services to franchise opportunities
and more. The site is now fully responsive and will adapt to any screen size for convenient access to
Camp Bow Wow while on the go – including the all-important live web cams that allow pet parents to
check in on their furry loved ones at any time.
“‘Happy Healthy Pets, Happy Healthy People’ is at the heart of the Camp Bow Wow brand, and our new
design is a more accurate reflection of our commitment to this brand promise as we continue to grow,”
said Julie Turner, Vice President of Marketing for Camp Bow Wow and the visionary behind the entire
rebrand. “As the first of our kind and a pet care industry leader, we are committed to putting our best
‘paw’ forward at all times by providing the same high quality experience both online and at every
individual location. Camp Bow Wow is proud of its updated look and we are excited to celebrate a much
richer brand experience with our loyal customers.”
Camp Bow Wow has more than 2.7 million dog visits annually across its 152 locations in the United
States and Canada. Currently, 32% of its franchisees are multi-unit owners, exemplifying the wealth of
business opportunities available to individuals looking to transform their passion for pets into a
For all media inquiries, please contact: CampBowWow@5WPR.com
successful and profitable career. Proving to be a highly resilient industry, according to the IBIS 2015
World Pet Grooming & Boarding Report, this $5B pet sector has continued to steadily grow each
consecutive year over the past decade. Camp Bow Wow’s rebrand will serve as the catalyst for
enhanced exposure and expansion as part of the company’s aggressive growth plan for 2016 and
beyond.
For more information about Camp Bow Wow, to find a location near you, or to join the Pack and
become a franchisee: please visit campbowwow.com.
For all media inquiries, please contact: CampBowWow@5WPR.com
Media Highlights
The Wall Street Journal
August 5, 2014
Circulation: 2,294,093
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Fortune
March 15, 2015
Circulation: 844,521
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CNBC.com
July 20, 2015
83,394,000 Unique Visitors per Month
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FOX News Channel’s “FOX & Friends”
March 23, 2015
Viewership: 868,719
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San Antonio Business Journal
November 6, 2015
Circulation: 7,327
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