MKX3631
Marketing internship
Unit Guide
Semester 2, 2014
Copyright © Monash University 2014. All rights reserved. Except as provided in the Copyright Act 1968,
this work may not be reproduced in any form without the written permission of the host Faculty and
School/Department.
The information contained in this unit guide is correct at time of publication. The University has the right
to change any of the elements contained in this document at any time.
Last updated: 17 Jul 2014
Table of Contents
MKX3631 Marketing internship - Semester 2, 2014................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Unit Relationships............................................................................................................................1
Prerequisites........................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
Berwick............................................................................................................................................1
Caulfield...........................................................................................................................................1
Clayton.............................................................................................................................................2
South Africa.....................................................................................................................................2
Your feedback to Us....................................................................................................................................2
Previous Student Evaluations of this Unit....................................................................................................2
Academic Overview...................................................................................................................................4
Learning Outcomes.........................................................................................................................4
Unit Schedule.............................................................................................................................................5
Teaching Approach..........................................................................................................................5
Assessment Summary.....................................................................................................................5
Second marking...................................................................................................................6
Return of final marks............................................................................................................6
Assessment criteria..............................................................................................................6
Assessment Requirements......................................................................................................................7
Assessment Tasks...........................................................................................................................7
Assessment task 1...............................................................................................................7
Assessment task 2...............................................................................................................8
Assessment task 3.............................................................................................................10
Learning resources....................................................................................................................................11
Feedback to you........................................................................................................................................11
Returning assignments..............................................................................................................................11
Assignment submission.............................................................................................................................11
Hard copy submission...................................................................................................................11
Online submission.........................................................................................................................11
Prescribed text(s) and readings.....................................................................................................11
Recommended text(s) and readings..............................................................................................11
Other Information....................................................................................................................................12
Policies..........................................................................................................................................12
Graduate Attributes Policy.................................................................................................12
Student Charter.........................................................................................................................................12
Student services........................................................................................................................................12
Monash University Library.........................................................................................................................12
Moodle 2....................................................................................................................................................12
Disability Liaison Unit................................................................................................................................13
MKX3631 Marketing internship - Semester 2, 2014
This unit aims to give students first-hand experience of working in an industry in which they would like to
be employed on graduation. Internships are designed to provide students with an opportunity to integrate
marketing theory with business practice. Separate internship programs are drawn up for each student
Mode of Delivery
• Caulfield (Day)
• South Africa (Day)
Workload requirements
Minimum total expected workload equals 144 hours per semester
Unit Relationships
Prerequisites
Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students
will be required to be in the final year of their degree, and preferably in their final semester.
Chief Examiner(s)
Dr Gerri Spassova
Campus Lecturer(s)
Berwick
Miss Jane Carroll
Campus: Caulfield
Phone: +61 3 990 31425
Email: Jane.Carroll@monash.edu
Contact hours: Email for appointment or book with Moodle
Caulfield
Miss Jane Carroll
Campus: Caulfield
Phone: +61 3 990 31425
Email: Jane.Carroll@monash.edu
Contact hours: Email for appointment or book with Moodle
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MKX3631 Marketing internship - Semester 2, 2014
Clayton
Miss Jane Carroll
Campus: Caulfield
Phone: +61 3 990 31425
Email: Jane.Carroll@monash.edu
Contact hours: Email for appointment or book with Moodle
South Africa
Ms Ilse Niemann-Struweg
Campus: Johannesburg
Phone: +27 11 950 4021
Email: Ilse.Niemann@monash.edu
Contact hours: TBA
Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The University’s student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monash’s educational strategy, see:
www.monash.edu.au/about/monash-directions/ and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html
Previous Student Evaluations of this Unit
Students should be aware that this unit is for students who are ready to create their own
pathways not for students who want someone else to do it for them.
The unit encourages the individual to take control of their own learning and future. It is an incredibly
valuable unit.
Encourages some people to get off their bums.
Taught me independence, self-sufficiency and gave me great confidence. There is so much info on
the Moodle site and mostly very interesting and useful and relevant to our future careers.think this is the
greatest unit available at university.
I have been exposed to many work environments and have learnt more about the world outside of
university and myself than I have in my past 4 years. We have an opportunity to write and express our
feelings on a current marketing issue. We get a write a diary (log book) which I've never had tolerance
for. We are forced to work and be exposed to what almost everyone at university has come to study for,
to get a job and earn some money in our favourite fields of work.
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MKX3631 Marketing internship - Semester 2, 2014
If you wish to view how previous students rated this unit, please go to
https://emuapps.monash.edu.au/unitevaluations/index.jsp
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Academic Overview
Learning Outcomes
The learning goals associated with this unit are to:
1. critically analyse a marketing activity
2. evaluate the impact of a specific marketing theory within a business context
3. evaluate the experience of working within an organisation
4. communicate clearly and effectively with both business and academic stakeholders.
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Unit Schedule
Week
Activities
Assessment
0
As this is an internship unit there are NO specific
weekly classes but there are multiple hurdles on
MOODLE that must be met prior to, during and after
completion of your internship.
1
For CAULFIELD and CLAYTON students, there will be The sooner you start to research your
a lecture in week 1 see Moodle for details. At other
interests and develop your networks the
campuses, contact your own campus Marketing
more quickly you will be complete
Internship Coordinator. Attendance is required.
No formal assessment or activities are
undertaken in week 0
2
3
4
5
6
7
8
For CAULFIELD and CLAYTON students, attendance
at one of the workshops in Week 8 or 9 is again
compulsory. For other campuses, your own campus
Marketing Internship Coordinator will advise.
9
See Week 8 above.
10
11
See above.
12
For details of assessment due dates see
Moodle
SWOT VAC
No formal assessment is undertaken
SWOT VAC
Examination period
LINK to Assessment Policy:
http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html
Teaching Approach
Work-integrated learning or industry-based learning
This teaching approach is experiential learning with active learner involvement in a practical
environment. Reflection is used to conceptualise the experience."
Assessment Summary
Within semester assessment: 100%
Assessment Task
Academic Report
Value
60%
Due Date
As agreed to
5
Unit Schedule
Reflective Log Book
25%
Host Organisation Assessment 15%
As agreed with supervisor
After the internship is complete
Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.
Return of final marks
Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.
Assessment criteria
Assessment Criteria Grading Descriptors available at:
http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.
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Assessment Requirements
Assessment Tasks
•
Assessment task 1
Title:
Academic Report
Due date:
As agreed to
Details of task:
The Academic Report is worth 60% of the assessment for the Internship and should be
about 6000-7000 words in length. As MKX3631 is a final year unit a minimum of 20
academic references should be used in the report.
It is expected that you will have discussed the broad topic area of the academic report at
the beginning of the internship period. This discussion will have taken place with your
academic supervisor and if the academic supervisor suggests, with the host organisation
supervisor as well, and you will have their agreement on its suitability.
Use the Library website to ensure you read and utilise a sufficient number of refereed
academic journal articles to substantiate your arguments / contentions. The Monash
Library has developed a series of special sites just for you, including several just for
Marketing students.
* Each student’s supervised work experience will be different because of the wide range
of organisations we work with and the various roles you might undertake. However there
are some common marking criteria for the Academic Report. Your report should
demonstrate the following:
Assessment 1 - Academic Report
Task Components
Value
Address academic objectives
10%
Ensure you meet the academic objectives, as provided by your academic
supervisor. As specified by your academic supervisor, this may also require
inclusion and satisfaction of Business Objectives.
Relevance to your studies
20%
Apply relevant academic marketing theory to your internship project /
organisation. Identify and critique the organisation’s activities in terms of the
academic theory and make recommendations where relevant.
Academic Research and referencing
30%
Undertake appropriate research, and develop a Literature Review on your topic
of interest. Use this ‘new’ knowledge you have gained to show how the
organisation could improve its operations. Make reference to relevant theory in
the report. Ensure you use the QManual – it DOES matter.
* Look at the weighting we give 'academic research AND referencing'. This is
not an area you want to only give scant attention to.
Management recommendations
Given your understanding of the industry in which your organisation operates,
think strategically to make recommendations on how the organisation can
30%
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Assessment Requirements
improve or gain 'learnings' from, using the knowledge you have gained in both
your time there AND from your Literature Review.USE the academic literature to
prove your points.
Professional report writing and communication
10%
Write the report in an appropriate business style as indicated on your MOODLE
site.
Total
100%
Word limit:
6000 to 7000 words
Weighting/Value:
60%
Presentation requirements:
You are a final year student and should know what we require. At a minimum, please
ensure:
* Firstly, check AND USE the Q Manual http://www.buseco.monash.edu.au/publications/qmanual/index.html
* We require you to use the 'report' format unless you have cleared an alternative format
with your Unit Coordinator BEFORE you start your written work.
* Type face must be Times Roman, and size for body copy must be 12 point. Line
spacing must be 1.5. You need to justify left and right margins. Print on one side of the
page only. Make sure you use your spell check prior to submission and, if possible, ask
someone else to proof-read it before you finish it off for grammar and sense-making.
* Make sure the Faculty Cover Sheet is on the front of your assignment
* Assignment (with attached Cover Sheet) to be stapled in top left hand corner
Estimated return date:
As a first principle, students should consult with their Unit Coordinator regarding the return
of assignments to the student.
Learning objectives assessed:
Tests objectives 1, 2 & 4
Submission details:
Please submit a hard copy to your home Campus as directed by your Unit Coordinator.
Assessment coversheet:
Work submitted for assessment must be accompanied by a completed copy of the Faculty
Cover Sheet which has been signed by the student.
•
NO assignment will be accepted or marked if it is not accompanied by a signed
Assignment Cover Sheet. http://www.buseco.monash.edu.au/student/forms/index.html
Assessment task 2
Title:
Reflective Log Book
Due date:
As agreed with supervisor
Details of task:
As you begin the hunt for your Internship there are some key points to remember. You are
gaining valuable experience both from searching and from your host organisation, so you
will need to set up a file called ‘Reflective Log Book’ and begin your daily entries. A
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Assessment Requirements
pro-forma is available on MOODLE. This document is a record of your learnings, including
specific tasks and experiences and, more importantly, your reflections on what you are
doing and the value you are taking out of the internship.
Record practical details like the day, date, activity and time spent. Include visits to your
academic supervisor as well as time spent at work and in the library or at home working
on internship-related matters. It may be relevant to include how you went about securing
the internship position in the first place.
You may also wish to keep a list of people and their titles and functions for reference in
the future for job opportunities.
BUT most importantly, at the end of each day you must reflect on and record what has
been achieved each day – how your studies and this practical application are benefiting
you; the challenges you face and how you respond and resolve them.
Our experience tells us that you are best served by starting your Reflective Log Book
when you decided to enrol, so you can 'observe yourself' as you go through the various
experiences of finding your 'host', all the way through to the completion of your Internship.
And if you are in ANY way unsure of what 'Reflective Practice' is, or of how to write a
Reflective Journal or Log Book, READ about the area in databases as varied as Google
Scholar, through Business Source Premier, through to Social Science websites.
A potted diary will get you a fail - no one wants that.
Assessment 2 - Reflective log book
Task Components
Detailed daily entries in your log book from enrolement to completion of
internship
Insightful (self) analysis of your participation in the workplace, including
identification of four critical issues and/or challenges you faced, and your
responses to them. How did it make you feel?
Reflect on what you were doing, the value you were taking out of the internship,
and the value you were contributing to the host organisation.
Most importantly, reflect on what YOU learned about YOU.
Total
Value
20%
40%
40%
100%
Weighting/Value:
25%
Presentation requirements:
You are a final year student.
Estimated return date:
As a first principle, students should consult with their Unit Coordinator regarding the return
of assignments to the student.
Learning objectives assessed:
Tests objectives 3 & 4
Submission details:
Please submit a hard copy to your home Campus as directed by your Unit Coordinator.
Assessment coversheet:
Work submitted for assessment must be accompanied by a completed copy of the Faculty
Cover Sheet which has been signed by the student.
NO assignment will be accepted or marked if it is not accompanied by a signed
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Assessment Requirements
•
Assignment Cover Sheet. http://www.buseco.monash.edu.au/student/forms/index.html
Assessment task 3
Title:
Host Organisation Assessment
Due date:
After the internship is complete
Details of task:
The organisation is asked to assess your performance during the Internship via the
Assessment Form that can be found on Blackboard. This asks your supervisor to identify
the opportunities that you were given and how he/she assesses your abilities in view of
these opportunities. Although your work supervisor is asked to send the completed
Assessment Form directly to your academic supervisor, it is important that you should
have had the opportunity to discuss your performance with your manager at your
organisation at the end of the Internship. Valuable feedback can be obtained from your
organisation supervisor if you take this chance to discuss your performance. You may
also find it appropriate at this occasion if your assessment is good, to ask for a separate
reference letter or if the individual will be prepared to act as a referee, or if there are any
career openings within the organisation.
Assessment 3 - Company Assessment
Task Components
Effective written and/or verbal communication skills as expected at a
professional level.
Does student display the skills to meet the level of competence for a position in
the type of organisation where student is undertaking the Internship?
Application of marketing knowledge
Completion of the allocated task
Total
Value
25%
25%
25%
25%
100%
Weighting/Value:
15%
Estimated return date:
As a first principle, students should consult with their Unit Coordinator regarding the return
of assignments to the student. A Marking Assessment Sheet that will incorporate
comments for each aspect of assessment (i.e. Reflective Log Book, Report and
Organisation Assessment evaluation) is available on request. Students who wish to
receive a copy of this Marking Assessment Sheet should provide a self addressed
adhesive label when they submit their work so that the Marking Assessment Sheet can be
returned to them after the University releases the final results.
Learning objectives assessed:
Tests objectives 1, 2 & 4
Submission details:
The completed Form should, in all but exceptional circumstances, be sent directly
to your academic supervisor by your employer, rather than being given to you.
The form should be sent directly by your host organisation to your academic supervisor, to
the address shown on your Blackboard site, and it should either be sent via email, post or
fax.
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Assessment Requirements
Learning resources
Monash Library Unit Reading List (if applicable to the unit)
http://readinglists.lib.monash.edu/index.html
Feedback to you
Types of feedback you can expect to receive in this unit are:
• Informal feedback on progress in labs/tutes
• Graded assignments with comments
• Interviews
Returning assignments
Students can expect assignments to be returned within two weeks of the submission date or after
receipt, whichever is later.
Assignment submission
Hard copy submission
Students to submit work on agreed date via submission box level 7 Caulfield campus S building.
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the VLE site for
this unit, which you can access via links in the my.monash portal.
Prescribed text(s) and readings
There are no prescribed texts for this unit, however some campus unit coordinators do expect you to
read the refereed academic journal articles they place on Moodle for their students. However, students
are expected to draw on texts used in earlier units and apply theories to practical situations in a business
context. They (you) are also expected to use at least the required number of refereed journal articles in
your final assignment as stated by your local Unit Coordinator.
Where
Recommended text(s) and readings
As stated above, there are no set text books or readings for this unit. However, students are required to
read appropriate texts and readings about their chosen field of endeavour within the business
organisation.
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Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the University’s academic standards, and to provide advice on how they might
uphold them. You can find Monash’s Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
• Student Academic Integrity Policy and Student Academic Integrity: Managing Plagiarism and
Collusion Procedures ;
• Assessment in Coursework Programs;
• Special Consideration;
• Grading Scale;
• Discipline: Student Policy;
• Academic Calendar and Semesters;
• Orientation and Transition; and
• Academic and Administrative Complaints and Grievances Policy.
Graduate Attributes Policy
http://www.policy.monash.edu/policy-bank/academic/
education/management/monash-graduate-attributes-policy.html
Student Charter
www.opq.monash.edu.au/ep/student-charter/monash-university-student-charter.html
Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available at http://www.monash.edu.au/students
Monash University Library
The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.
Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
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Other Information
Disability Liaison Unit
Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
• Website: http://www.monash.edu/equity-diversity/disability/index.html
• Telephone: 03 9905 5704 to book an appointment with a DLO;
• Email: dlu@monash.edu
• Drop In: Equity and Diversity Centre, Level 1, Building 55, Clayton Campus.
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