BTC3300
Marketing law
Unit Guide
Semester 1, 2015
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Last updated: 24 Feb 2015
Table of Contents
BTC3300 Marketing law - Semester 1, 2015............................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Additional workload requirements........................................................................................1
Unit Relationships........................................................................................................................................1
Prerequisites....................................................................................................................................1
Prohibitions......................................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
Clayton.............................................................................................................................................2
Your feedback to Us....................................................................................................................................2
Previous Student Evaluations of this Unit....................................................................................................2
Academic Overview...................................................................................................................................3
Learning Outcomes.........................................................................................................................3
Unit Schedule.............................................................................................................................................4
Teaching Approach..........................................................................................................................4
Assessment Summary.....................................................................................................................5
Hurdle Requirements...........................................................................................................5
Second marking...................................................................................................................5
Return of final marks............................................................................................................5
Exam viewing.......................................................................................................................5
Assessment criteria..............................................................................................................6
Assessment Requirements......................................................................................................................7
Assessment Tasks...........................................................................................................................7
Assessment task 1...............................................................................................................7
Examination(s).............................................................................................................................................8
Examination 1..................................................................................................................................8
Learning resources......................................................................................................................................8
Feedback to you..........................................................................................................................................8
Extensions and penalties.............................................................................................................................8
Returning assignments................................................................................................................................8
Assignment submission...............................................................................................................................9
Hard copy submission.....................................................................................................................9
Online submission...........................................................................................................................9
Prescribed text(s) and readings.......................................................................................................9
Recommended text(s) and readings................................................................................................9
Other Information....................................................................................................................................10
Policies..........................................................................................................................................10
Graduate Attributes Policy.................................................................................................10
Student Charter.........................................................................................................................................10
Student services........................................................................................................................................10
Monash University Library.........................................................................................................................10
Moodle 2....................................................................................................................................................10
Disability Liaison Unit................................................................................................................................11
BTC3300 Marketing law - Semester 1, 2015
The legal framework which operates in relation to marketing decisions and practice. The impact of
common law, legislation and self-regulating codes of practice in the market place. Particular topics
include intellectual property rights, product development and promotion, product safety and quality, the
regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Mode of Delivery
Clayton (Day)
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per
semester typically comprising a mixture of scheduled learning activities and independent study.
Independent study may include associated readings, assessment and preparation for scheduled
activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled
activities may include a combination of teacher directed learning, peer directed learning and online
engagement.
See also Unit timetable information
Additional workload requirements
This is a six credit point unit with three hours class contact per week over 12 involving a seminar format.
The total time commitment expected for this unit is 144 hours. In order to meet the faculty’s expectation,
students should plan to spend on average nine hours in self-directed study, in addition to the three hours
of class contact, each week.
Unit Relationships
Prerequisites
BTC1110
Prohibitions
BTB3281, BTF3181, BTW3281, MKC3300
Chief Examiner(s)
Mr Paul Sugden
Campus Lecturer(s)
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BTC3300 Marketing law - Semester 1, 2015
Clayton
Mr Paul Sugden
Campus: Berwick
Phone: +61 3 990 47080
Email: Paul.Sugden@monash.edu
Contact hours: see Moodle for details
Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The University’s student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monash’s educational strategy, see:
www.monash.edu.au/about/monash-directions/ and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html
Previous Student Evaluations of this Unit
In response to the last SETU of this unit have been made:
(a) use pairs not groups for the assignment.
(b) enable students to do a research project as the assignment.
Student feedback have higlighted the srength of this unit was that it made you think differently about
products and marketing.
If you wish to view how previous students rated this unit, please go to
https://emuapps.monash.edu.au/unitevaluations/index.jsp
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Academic Overview
Learning Outcomes
The learning goals associated with this unit are to:
1. identify and analyse the consumer protection laws and apply those laws to a range of marketing
and advertising strategies
2. identify and analyse the laws protecting intellectual property and apply those laws to the
development and marketing of new products and ideas
3. identify, analyse and apply the laws regulating a range of competition practices including pricing
and distribution
4. develop an ability to research and critically evaluate developments in marketing law.
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Unit Schedule
Week
Activities
0
Assessment
No formal assessment or activities are
undertaken in week 0
1
Seminar:Topic 1 Introduction (Ch 1) Topic 2 Patents
(Ch 2) see Moodle for discussion questions
2
Seminar: Patents (Ch 2) see Moodle for discussion
questions
Ch 2 Q 3 + Moodle Questions
3
Seminar: Patents (Ch 2) / Topic 3 Confidential
Information (Ch 3) see Moodle for discussion
questions
Ch 3 Q3 + Moodle Questions
4
Seminar Topic 4- Copyright (Ch 4) see Moodle for
discussion questions
Assignment Groups formed and topics
approved no later than
5
Seminar: Copyright (Ch 4) see Moodle for discussion
questions
Ch 4 Qs 5 + Moodle for discussion
questions
6
Seminar: Topic 5- Designs (Ch 5)
Moodle for discussion questions
7
eminar: Topic 6- Registered Trade Marks (Ch 7).
Ch 7 Q1,2,4,5
8
Seminar : Topic 7 Passing Off Ch 6
Ch 6 Qs: 3,4
9
Seminar : Topic 8- Advertising (Ch 10) / Selling (Ch
11).
Qs: Ch 10, Q3-5; Ch 11, Q2-4
10
Seminar : Topic 8- Advertising (Ch 10) / Selling (Ch
11).
Qs: Ch 10, Q3-5; Ch 11, Q2-4
11
Seminar: Topic 9- Franchising / Commercialisation of
IP
Qs: Ch 18 Q2, 4
12
Seminar: Revision
past examination papers
No formal assessment is undertaken
SWOT VAC
Examination period
LINK to Assessment Policy:
http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html
Teaching Approach
Enquiry-based learning
Enquiry-based learning starts by posing questions, problems or scenarios—rather than simply
presenting established facts or portraying a smooth path to knowledge. The process is often assisted by
the Lecturer as a Facilitator. Inquirers will identify and research issues and questions to develop their
knowledge or solution to problems given in the seminar. This approach is amining at using active
learning to encourage students to engage with the topics rather than to be passive learners.
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Unit Schedule
Assessment Summary
Within semester assessment: 30%
Examination: 70%
Assessment Task
Value
Due Date
Group Assignment - Research
Weighting 30%
07 May 3.00 PM in the
seminar
Examination 1
70%
To be advised
Hurdle Requirements
There is a hurdle requirement in this unit.
The learning outcomes in this unit require students to demonstrate in the final summative assessment
task a comprehensive understanding of the topics covered in the unit. This is demonstrated by the
requirement that the student must attain a mark of at least 45% in the final summative assessment task.
A student's final mark is normally the sum of the marks obtained in all of the assessment tasks in the
unit. Where a student fails the unit solely because of failure to satisfy the hurdle requirement, a mark of
48 will be returned for the unit.
To pass this unit, students must achieve at least 45% in the final exam. (i.e. 31.5 out of 70).
Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.
Return of final marks
Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.
Exam viewing
Details can be found at
http://www.buseco.monash.edu.au/blt/student/exam-view/index.html
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Unit Schedule
Assessment criteria
Assessment Criteria Grading Descriptors available at:
http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.
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Assessment Requirements
Assessment Tasks
•
Assessment task 1
Title:
Group Assignment - Research
Due date:
07 May 3.00 PM in the seminar
Details of task:
Students are required to form into pairs. Group members may be different tutorial groups.
Each group is to select a topic related to a legal aspect of marketing. All topics are to be
approved by the unit leader.
GROUPS MUST BE FORMED AND TOPICS APPROVED BY 26 MARCH at 6pm
Students are expected to contact LAW librarians IN THE LAW LIBRARY and/or learning
skills advisors for assistance and guidance with the plan and the research essay. See:
http://www.lib.monash.edu.au/law/librarians.html
http://www.lib.monash.edu/learning-skills/
The task requires the group to write on a topic related to marketing law, and relating to
legal issues arising in marketing. All topics must be approved by the Lecturer.
Students may also select a general topic, or an important case or event..
Research should be conducted using authoritative sources to prepare additional material
(including references) to enhance, expand, clarify or add an Australian context to the
entries selected.
Word limit:
1800 words maximum. Marks will be deducted for any submissions that exceed this limit.
This limit includes references and appendices.
Weighting/Value:
Weighting 30%
Estimated return date:
28 May 15
Criteria for marking:
See marking guide on Moodle
Learning objectives assessed:
This assessment task tests all the unit objectives.
Penalties for late lodgement:
10% (1.5 marks) per day or part of a day that the assignment is late.
Assessment coversheet:
ONE Group cover sheet is required with details for each group member.
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Assessment Requirements
Examination(s)
• Examination 1
Weighting:
70%
Length:
3 hours
Type (open/closed book):
Open book
Hurdle requirements:
Students must acheive at least 45% (ie 31.5/70) in the final exam in order to pass this
subject. Where a student does not meet this requirement, the maximum final result for the
subject will be 48%, regardless of results in other assessments.
Electronic devices allowed in the exam:
None
Remarks:
The examination duration is 3 hours plus 30 minutes reading/noting time.
All printed/written material is permitted (including library books).
No electronic items (including electronic dictionaries etc) are permitted.
Learning resources
Monash Library Unit Reading List (if applicable to the unit)
http://readinglists.lib.monash.edu/index.html
Feedback to you
Types of feedback you can expect to receive in this unit are:
• Informal feedback on progress in labs/tutes
• Graded assignments with comments
• Quiz results
• Other: PeerWise
Extensions and penalties
NO EXTENSIONS WILL BE GRANTED.
LATE SUBMISSION PENALTIES APPLY AS PER THE ASSESSMENT INFORMATION
Returning assignments
Students can expect assignments to be returned within two weeks of the submission date or after
receipt, whichever is later.
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Assessment Requirements
Assignment submission
Hard copy submission
Hard copy submission of the assignment in Seminar.
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the VLE site for
this unit, which you can access via links in the my.monash portal.
Prescribed text(s) and readings
Bruce R. Clarke, Brendan J. Sweeney, Mark R. Bender, Marketing and the law, 4th Edition, LexisNexis
Butterworths Previous Editions of the text are not suitable as there have been extensive changes
to legislation.
Recommended text(s) and readings
Students are expected to check Moodle daily during the course of this subject. Moodle will be the
primary means of communication with students.
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Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the University’s academic standards, and to provide advice on how they might
uphold them. You can find Monash’s Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
• Student Academic Integrity Policy and Student Academic Integrity: Managing Plagiarism and
Collusion Procedures ;
• Assessment in Coursework Programs;
• Special Consideration;
• Grading Scale;
• Discipline: Student Policy;
• Academic Calendar and Semesters;
• Orientation and Transition; and
• Academic and Administrative Complaints and Grievances Policy.
Graduate Attributes Policy
http://www.policy.monash.edu/policy-bank/academic/
education/management/monash-graduate-attributes-policy.html
Student Charter
www.opq.monash.edu.au/ep/student-charter/monash-university-student-charter.html
Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available at http://www.monash.edu.au/students
Monash University Library
The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.
Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
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Other Information
Disability Liaison Unit
Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
• Website: http://www.monash.edu/equity-diversity/disability/index.html
• Telephone: 03 9905 5704 to book an appointment with a DLO;
• Email: dlu@monash.edu
• Drop In: Equity and Diversity Centre, Level 1, Building 55, Clayton Campus.
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