Project Proposall
And
And Business Plan
Prepared For
Kristine Hoben
VCD468‐0802B‐01
May 2008
1
COVER PAGE
......................................................................................01
TABLE OF CONTENTS
......................................................................................02
PROJECT PROPOSAL
TARGET AUDIENCE
DELIVERABLES
......................................................................................04
......................................................................................05
......................................................................................05
BUSINESS PLAN
PROJECT GOALS
TIMELINE
PERSONNEL
MATERIALS
PROJECT COST
......................................................................................07
......................................................................................07
......................................................................................08
......................................................................................10
11
......................................................................................11
......................................................................................12
DESIGN CONCEPT
DESIGN INSPIRATIONS
COLOR PALETTE
TYPEFACE
......................................................................................14
......................................................................................15
......................................................................................17
......................................................................................17
COMPANY LOGO
......................................................................................18
DELIVERABLES
BROCHURE
POSTER
CD JEWEL CASE COVER
CD INSERTS
CD LABEL
......................................................................................19
......................................................................................20
......................................................................................22
......................................................................................23
......................................................................................23
......................................................................................24
2
DELIVERABLES
TRAVEL MUG
CAP
LANYARD
LETTER HEAD
ENVELOPE
BUSINESS CARD
......................................................................................19
......................................................................................26
26
......................................................................................26
......................................................................................27
......................................................................................29
......................................................................................29
......................................................................................29
BUSINESS LETTER
......................................................................................30
ACCEPTANCE LETTER
......................................................................................31
REFERENCES
......................................................................................32
3
Special Operations Communications (SOC) provides superior, ruggedized intelligence and
Special
Operations Communications (SOC) provides superior ruggedized intelligence and
electronic warfare associated products, engineering and program management services to the
Department of Defense and other Government agencies. Special Operations Communications
was formed in 2002 with a group of associated tactical and technical subject matter experts
with military training. The corporate office and the training and production facility are located
in Patriot Virginia just south of Washington DC.
SOC has evolved to offer significant capabilities in system design, integration, fabrication, and
prototyping as well as the modification of commercial items for use in tactical field
environments.
Their targeted audience activities are directed towards tactical electronic surveillance, di ti fi di
direction finding and other information warfare solutions for special operations forces and d th i f
ti
f
l ti
f
i l
ti
f
d
similar law enforcement communities.
Special Operations Communications brings a flexible, collaborative approach to delivering real world, practical technology solutions to the tactical special operations forces community. This background and philosophical approach enables them to deliver keen insight and solid
This background and philosophical approach enables them to deliver keen insight and solid value to their customers. Their straightforward approach helps them exceed their customers'
expectations.
Since SOC’s formation in 2002 the company has grown from three employees to almost one
hundred. Although the company has grown in the past eight years it is still much smaller than
its competitors in the same field.
SOC is able to obtain contracts in the communications field solely on their reputation. They are well known throughout the community for completing work on time and within budget.
However, their knowledge and combined expertise should be marketed to a wider base
audience to expand their contracts and allow the company to grow.
4
TARGET AUDIENCE
During the current war in Iraq the need for communications with military and contractors has
increased for that area. Military personnel will always need some form of tactical
communication however with any operation be it public knowledge or not all personnel in a
war zone need to communicate.
SOC offers those capabilities by equipment and the training for the equipment Many military
SOC offers those capabilities by equipment and the training for the equipment. Many military
installations are unaware of SOCs capabilities. Even though SOC competes with other defense
contractors there is also a need to obtain competitors attention. In the event that a Competitor is awarded a contract with government that company may need subcontractors to Complete portions of the awarded contract.
DESIGN COMPONENTS
MOTIVATOR DESIGN COMPANY intends to create 5 components to assist SOC with
visibility.
1. We intend on creating a six page brochure (heavy component) with exciting eye
1
i
d
i
i
b h
(h
) ih
ii
catching text, new company logo, and product images to draw in the customer.
2. In the event that the company’s information is in soft copy form we will create a cover
for the CD (heavy component) with the new company logo and product images on it
th t i
that is equal to the brochure.
l t th b h
5
3. When SOC attends a “dog and pony” the purpose will be to leave the potential client
with stationary (light component) such as memo pads, sticky notes, or pens/pencils and
merchandise (light component) such as travel mugs, mouse pads or badge lanyards all
displaying the new company logo in color.
4. There will be moment when a SOC representative is not near therefore we would like to
create an advertisement (light component) in their absence. Our idea for the
advertisement is a poster with the new company logo, company information, and
products in color.
6
PROJECT GOALS
During the current war in Iraq the need for communications with military and contractors has
increased for that area. Military personnel will always need some form of tactical
communication however with any operation be it public knowledge or not all personnel in a
war zone need to communicate.
SOC offers those capabilities by equipment and the training for the equipment. Many military
installations are unaware of SOCs capabilities. Even though SOC competes with other defense
contractors there is also a need to obtain competitors attention. In the event that a competitor is awarded a contract with government that company may need subcontractors to complete portions of the awarded contract.
l t
ti
f th
d d
t t
7
TIMELINE
Week One
• Meet with SOC discuss ideas
• Discuss Budget
• Start Business Plan
S
B i
Pl
• Market Research
• Meet with Motivator Team
• Delegate Funds
Week Two
Week Two
• Research of design style and overall design concepts (beginning of week)
• Receive first payment (quarter of budget)
• Create first mark up for client of logo
Week Three
• Make changes from client (if any) for design
• Complete Stationary
• Meet with client to determine which merchandise will be used (mid week)
• Place order for merchandise
• Place order for merchandise
• Receive second payment (quarter of budget)
• Complete Advertisement
8
TIMELINE
Week Four
• Receive text for brochure from client
• Meet with client to take photos of equipment and services (beginning of week)
• Receive photos from photographer (end of week)
R i
h
f
h
h ( d f
k)
• Layout photos for brochure and CD cover
• Receive third payment (quarter of budget)
Week Five
• Meet with client with completed stationary, merchandise, and advertisement
• Client final review of brochure and CD cover (beginning of week)
• Make changes from client (if any) of remaining components
• Receive final payment (quarter of budget)
9
PERSONNEL
Position
Description
Name
Project Manager
SOCs direct contact Kristine Hoben
with Motivator Design Company. Overseas all aspects of the project. Gives final approval on all designs before seen
designs before seen by client.
Graphics Designer
Prepares and creates Krisitne Hoben
designs and Kassie Palmer
packages for print.
p
g
p
Jennifer McMillen
Photographer
Take pictures of equipment.
Kassie Palmer
Print Company
Prints all hard copy material.
Print 4 U
10
MATERIALS
Product
Quantity
CD
1000
CD Labels
1000
Jewel Cases
1000
Jewel Case Inserts
1000
Business Cards
10000
Letterhead
5000
Envelopes
5000
Brochure
1000
Travel Mug
500
Khaki Cap
500
Retractable Lanyard
1000
Poster
1000
11
PROJECT COST
Product
Quantity
Price
Total
CD
1000
24.49/100
244.90
CD Labels
1000
14 98/50
14.98/50
299 60
299.60
Jewel Cases
1000
11.88/50
237.60
Jewel Case Inserts
1000
9.48/20
474.00
10000
3.99/100
399.00
Letterhead
5000
69.99/500
699.90
Envelopes
5000
27 99/500
27.99/500
279 90
279.90
Brochure
1000
14.99/100
149.90
Travel Mug
500
4.00/1
2000.00
Khaki Cap
500
3.75/1
1875.00
Retractable Lanyard
1000
2.25/1
2250.00
Poster
1000
.83/1
830
Business Cards
12
PROJECT COST CONTINUED
Product
Quantity
Price
Total
Project Manager
200 hours
50.00
10000.00
Graphic Designer
200 hours
200 hours
30 00
30.00
6000 00
6000.00
Graphic Designer
190 hours
30.00
5700.00
Graphic Designer
80 hours
30.00
2400.00
Photographer
10 hours
30.00
300.00
Print Company
N/A
5000.00
5000.00
Shipping Cost
Shipping Cost
860 20
860.20
TOTAL
40000.00
38000.00
Optional One Year C t tE t i
Contract Extension
TOTAL
$78000.00
13
1. The first design concept is focused on Special Communications Operations products,
1
The first design concept is focused on Special Communications Operations products
which are primarily antennas. Each drawing focuses on the antenna. The first idea is
the company name and antenna, next is the universal sign for an antenna along with the
different colored waves to represent each element, finally it is the tip of the antenna
focusing on the element waves.
Each of these designs could be used as a logo with the company name or could be
Each of these designs could be used as a logo with the company name or could be
strategically placed on the brochure, case, or merchandise.
2. Design concept number two is directed at the company name only. We thought to spell
out the name with each of the letters or words a different element color. In the government realm acronyms are used frequently ; after our campaign SOC will be used frequently.
l
df
tl
ft
i SOC ill b
df
tl
3. This concept is based on the SOC’s target audience. Each element is represented land,
sea, and air.
14
DESIGN INSPIRATION
We have chosen to create Special Operations Communications’ design with minimalism and
retro art inspiration. Minimalism is a design where the subject is reduced to its necessary
elements, replace “subject” with “operation” and the same can be said for military operations.
O i i i
Our inspiration came from works by Dan Flavin
f
k b D Fl i and Donald Judd. Both men are minimalist
dD
ld J dd B h
i i li
artists.
Green Crossing Greens by Dan Flavin
(http://www.toffsworld.com/art/art‐movements/minimalism/)
15
DESIGN INSPIRATION
Untitled by Donald Judd
(http://numb.deslizo.net/fotos/300px‐Donald_judd.jpg)
16
COLOR PALETTE
The color palette is custom green, blue, and orange. Each color represents a different element of Special Operations Communications. SOC’s equipment can communicate on land (green), sea (blue), or in the air (orange).
Green
Blue
Orange
R: 25
R: 23
R: 227
G: 129
G: 54
G: 108
B: 30
B: 93
B: 10
TYPEFACE
Since we are trying to stay with a military theme the typeface for this design is Calibri. It was chosen because of its clean lines. Stencil STD is used in the new logo. Stencil STD resembles stenciling techniques used throughout all military services.
CALIBRI
STENCIL STD
17
18
BROCHURE POSTER
BROCHURE,
POSTER, CD JEWEL CASE COVER,
COVER CD INSERTS,
INSERTS AND CD LABEL
19
BROCHURE
8.5 INCH
HES
11 INCHES
20
BROCHURE
21
24 INCHES
36 INCHES
POSTER
22
CD JEWEL CASE COVER
CD INSERTS
23
CD LABELS
24
TRAVEL MUG
MUG, CAP
CAP, LANYARD
25
TRAVEL MUG
CAP
26
RETRACTABLE LANYARD
27
STATIONERY
28
LETTER HEAD
BUSINESS CARD
ENVELOPE
29
Special Operations Communications
Special
Operations Communications
1234 Hero Lane
Patriot, VA 54321
Dear Mr. Gaylor and Mr. Tillespie:
Attached is our plan for your company to increase your visibility with potential clients in
Attached
is our plan for your company to increase your visibility with potential clients in
Your field. The purpose of this business plan and project proposal is to create a robust package of
information containing eye catching brochures about your company, tri‐folds about your
equipment and services offered , and stationary with a new logo. Also, we would like to create CD packaging for company information that will be given to potential ld lik t
t CD
k i f
i f
ti th t ill b i
t
t ti l
clients along with merchandise and advertising.
We are confident that our knowledge and expertise in military communications along with
our marketing experience at Motivator Design Company will be an outstanding fit for your company.
If you have any questions or concerns please contact me at (555) 551‐5462. We look forward to hearing from you.
Semper Fi,
Kristine Hoben
30
Contract for
Contract
for
Special Operations Communications (Client)
1234 Hero Lane
Patriot, VA 54321
______ We, Special Operations Communications, accept this proposal and select
We
Special Operations Communications accept this proposal and select
MOTIVATOR DESIGN COMPANY to complete this proposal on the designated
timeline and budget (not to exceed $100,000.00). We select an additional year of marketing service with MOTIVATOR DESIGN COMPANY while staying within the $100,000.00 budget set forth within this proposal.
_____ We, Special Operations Communications DO NOT accept this proposal for the following reasons:
31
Retrieved May 03 2008 from: http://www writinghelp‐central com/introduction‐letter html
Retrieved May 03, 2008 from: http://www.writinghelp‐central.com/introduction‐letter.html
Retrieved May 02, 2008 from: www.titan.com
www.tpub.com/neets/book10/42n.htm
Marine Corps MOS list. Retrieved May 08, 2008 from: usmc.mil and marcosyscom.usmc.mil
Course Syllabus (2008) Retrieved May 2008: https://mycampus.aiu‐online.com/classroom
Mi i li (2008) R t i d M 08 2008 f
Minimalism (2008). Retrieved May 08, 2008 from: http://en.wikipedia.org/wiki/Minimalism
htt //
iki di
/ iki/Mi i li
Print and Paper Supplies (2007) Retrieved May 2008 from: www.staples.com
News Resource (2008) Retrieved May 2008: www.yahoo.com/news.
32