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NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 1
Table of Contents
Tab 2
Monthly Performance at a
Glance
Tab 3
Summary
Tab 4
Trend Report
Tab 5
Weekday/Weekend and Day of
Week Report
Tab 6
Daily Data for the Month
Tab 7
Segmentation Summary
Tab 8
Segmentation Occupancy
Analysis
Tab 9
Segmentation ADR Analysis
Tab 10 Segmentation RevPAR
Analysis
Any Hotel Monthly STAR Report
For the Month of: March 2005
Table of Contents
Monthly Performance at a Glance
STAR Summary
Trend Report
Weekday/Weekend & Day of Week
Daily Data for the Month
Segmentation Summary
Segmentation Occupancy Analysis
Segmentation ADR Analysis
Segmentation RevPAR Analysis
Segmentation Index Analysis
Other Revenue Analysis
Response Report
Help
Census ID: 98765
Date Created: April 21, 2005
Tab
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Tab 11 Segmentation Index Analysis
SMITH TRAVEL RESEARCH
Tab 12 Other Revenue Analysis
Tab 13 Response Report
Tab 14 Help
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fax 615.824.3848
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SMITH TRAVEL RESEARCH
NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 2
Monthly Performance at a
Glance:
Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set
Any Hotel
STR # 98765
123 Any Street
Competitive set performance - the subject hotel's
data can be included or excluded from competitive
set performance, based on client preference. The
chosen method will be noted at the top of the page.
MgtCo: None
(555) 555-5555
Owner: None
For the month of: March 2005
March 2005
Summary of subject property performance vs.
competitive set for current month, year-to-date,
latest 3 month and latest 12 month periods.
Competitive set - a group of four or more hotels
(excluding the subject property), selected by hotel
management, to benchmark the subject property's
performance.
Any City, Any State 90210
Chain ID: 571549
Occupancy (%)
ADR ($)
Comp Set
Index
My Prop
Comp Set
Index
My Prop
Comp Set
Index
Current Month
85.8
87.6
96.6
93.30
87.76
108.3
77.40
74.82
104.7
Year To Date
73.8
80.0
92.2
106.33
94.95
112.0
78.42
75.94
103.3
Running 3 Month
71.9
79.2
92.0
103.84
94.71
112.0
75.72
73.50
103.1
Running 12 Month
71.1
76.3
91.3
101.13
92.92
109.1
74.46
71.67
102.3
Key performance indicators Occupancy, ADR
and RevPAR.
Percent Change
Index - Property performance divided by competitive
set performance multiplied by 100
Percent Change (% Chg) - Current period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
RevPAR ($)
My Prop
Occupancy (%)
ADR ($)
RevPAR ($)
My Prop
Comp Set
Index
My Prop
Comp Set
Index
My Prop
Comp Set
Index
Current Month
9.3
4.2
5.9
9.9
11.5
-0.5
18.3
15.0
2.4
Year To Date
4.7
1.5
3.5
7.6
10.9
-3.5
11.3
12.7
-0.6
Running 3 Month
5.6
3.3
2.7
9.2
10.3
-1.5
14.4
13.3
1.4
Running 12 Month
6.6
2.4
3.7
6.4
10.0
-4.2
11.9
12.5
-0.8
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Monthly Performance at a Glance
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STAR REPORT
Tab 3
Summary:
Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments
Any Hotel
123 Any Street
Any City, Any State 90210
(555) 555-5555
STR # 98765
Chain ID: 571549
MgtCo: None
Owner: None
For the month of: March 2005
Subject property vs. competitive set and pre-defined STR industry
segments.
Market: a geographic area normally composed of a Metropolitan
Statistical Area (i.e. Atlanta, GA). There are currently 162 U.S. STR
markets.
Market Price: The five categories of a metro STR market which are
defined by actual or estimated average room rate of each hotel in the
market.
Luxury - top 15% average room rate
Upscale - next 15% average room rate
Mid-Price - middle 30% average room rate
Economy - next 20% average room rate
Budget - lowest 20% average room rate
Tract: a geographic subset of an STR market. There are currently 613
U.S. tracts.
Tract Scale: Consists of STR chain scale segments. Tract upscale =
luxury, upper upscale, and upscale chains; tract midscale = midscale with
F&B and midscale w/o F&B chains; tract economy = economy chains.
The tract scale numbers displayed on the report will correspond with the
subject hotel's tract scale classification.
Census: The total number of properties and rooms in a segment.
Sample: The number of segment rooms that report data to STR.
Hotel Anywhere
Market:
Market Price:
Tract:
Tract Scale:
Competitive Set:
Hotel Anywhere
Market:
Market Price:
Tract:
Tract Scale:
Competitive Set:
Hotel Anywhere
Market:
Market Price:
Tract:
Tract Scale:
Competitive Set:
Oakland, Ca
Luxury
Oakland-Berkeley
Upscale Chains
Competitors
Occupancy (%)
Year to
Current
Running
Running 3
% Chg
% Chg
% Chg
% Chg
Date
Month
12 Month
Month
61.3
11.1
61.7
-5.2
61.7
-5.2
60.1
-10.2
59.5
-1.2
60.5
-12.9
60.5
-12.9
59.9
-15.8
61.3
11.1
61.7
-5.2
61.7
-5.2
60.1
-10.2
62.5
7.8
60.9
-11.2
60.9
-11.2
60.1
-14.5
68.3
15.2
65.3
-6.8
65.3
-6.8
64.5
-9.3
64.0
11.3
63.0
-11.4
63.0
-11.4
61.7
-15.2
Oakland, Ca
Luxury
Oakland-Berkeley
Upscale Chains
Competitors
Current
Month
138.52
89.42
125.44
104.41
122.23
123.75
Oakland, Ca
Luxury
Oakland-Berkeley
Upscale Chains
Competitors
Current
Month
92.65
53.20
76.87
65.28
83.45
79.18
% Chg
1.2
-1.7
-4.6
-1.5
-3.3
-3.6
% Chg
19.0
-2.8
5.8
6.1
11.4
7.2
Supply: The number of segment rooms times the number of days in the
period.
Year to
Date
138.32
90.84
127.25
104.50
123.20
125.01
Average Daily Rate ($)
Running
Running 3
% Chg
% Chg
12 Month
Month
-7.0
138.32
-7.0
139.63
-7.9
90.84
-7.9
90.71
-12.7
127.25
-12.7
128.22
-7.6
104.50
-7.6
105.03
-9.8
123.20
-9.8
124.11
-7.2
125.01
-7.2
126.40
Year to
Date
86.08
54.98
78.47
63.64
80.47
78.71
Demand: The number of rooms sold (excludes complimentary rooms).
Planning: The project will go out for bids, construction will start 4
months, or an architect/engineer has been selected for the project and
plans are underway.
Under Construction: Ground has been broken or the owner is finalizing
bids on the general contract.
-5.1
-7.4
-12.3
-5.9
-8.9
-6.1
% Chg
-19.9
-21.9
-21.2
-19.6
-17.3
-20.4
Census/Sample - Properties & Rooms
Census
Revenue: Total room revenue generated from the sale or rental of
rooms.
RevPAR ($)
Running
Running 3
% Chg
12 Month
Month
-19.7
86.08
-19.7
87.10
-19.8
54.98
-19.8
54.37
-17.3
78.47
-17.3
77.11
-18.0
63.64
-18.0
63.07
-15.9
80.47
-15.9
80.07
-17.9
78.71
-17.9
78.00
% Chg
% Chg
Market
Market Price
Tract
Tract Scale
Competitive Set
Oakland, Ca
Luxury
Oakland-Berkeley
Upscale Chains
Competitors
Properties
213
29
56
8
9
Properties
129
26
33
8
9
Demand
Month %
Run 3 Mon % Run 12 Mon %
YTD % Chg
Chg
Chg
Chg
-13.7
-7.0
0.9
-19.7
-12.9
-7.9
4.3
-19.8
-5.2
###
3.4
-17.3
-11.2
-7.6
6.1
-18.0
-6.8
-9.8
14.9
-15.9
-11.4
-7.2
0.0
-17.9
Revenue
Run 3 Mon % Run 12 Mon %
Month %
YTD % Chg
Chg
Chg
Chg
-13.7
-7.0
0.9
-19.7
-12.9
-7.9
4.3
-19.8
-5.2
###
3.4
-17.3
-11.2
-7.6
6.1
-18.0
-6.8
-9.8
14.9
-15.9
-11.4
-7.2
0.0
-17.9
Pipeline
Sample %
Sample
Rooms
22795
5778
6633
2167
2550
Supply
Run 3 Mon % Run 12 Mon %
Month %
YTD % Chg
Chg
Chg
Chg
-5.2
###
3.4
-17.3
-12.9
-7.9
4.3
-19.8
-5.2
###
3.4
-17.3
-11.2
-7.6
6.1
-18.0
-6.8
-9.8
14.9
-15.9
-11.4
-7.2
0.0
-17.9
Rooms
18479
5473
5695
2167
2550
Rooms
81.1
94.7
85.9
100.0
100.0
Under Construction
Properties
Rooms
2
275
Planning
Properties
Rooms
531
4
See Help page for pipeline definitions.
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Monthly Performance at a Glance
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STAR REPORT
Tab 4
Trend Report
Monthly Indexes Graph - tracks Occupancy, ADR,
and RevPAR indexes over the past 18-months.
Index - Property performance divided by
competitive set performance multiplied by 100.
Rank (Occupancy, ADR, RevPAR) - Property
performance ranked versus hotels in the competitive
set. (example: "3 of 6" ADR ranking means the
subject hotel's absolute ADR is the third highest of
the six competitors).
Percent Change Rank (Occupancy, ADR,
RevPAR) - The percent change for the property is
compared to the percent change of each hotel in the
comp set.
Tab 4 - Trend Report - My Property vs. Competitive Set
Any Hotel
123 Any Street
Any City, Any State 90210
(555) 555-5555
STR # 98765
Chain ID: 571549
MgtCo: None
Owner: None
For the month of: March 2005
Monthly Indexes
RevPAR Percent Change
130
70.0
110
60.0
50.0
90
40.0
70
30.0
20.0
50
10.0
30
0.0
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Year to Date
Running 3 Month
My Property
Occupancy (%)
My Property
Competitive Set
Index
Rank
Running 12 Month
Comp Set
2003
2004
2005
Oct
Nov Dec
Jan
Feb
Mar
Apr May Jun
Jul
Aug Sep
Oct Nov Dec Jan
Feb
Mar
26.1 20.1 30.3 46.8 44.3 60.8 61.1 33.8 38.5 50.0 49.0 29.9 28.3 29.3 20.1 30.3 46.8 44.3
35.4 56.4 67.0 63.6 59.7 58.9 63.0 42.6 63.3 72.8 61.9 48.6 46.4 55.9 56.4 67.0 63.6 59.7
89.0 85.0 75.0 85.0 90.0 95.0 97.0 100.0 97.0 101.0 103.0 105.0 110.0 95.0 85.0 97.0 101.0 105.0
1 of 6 2 of 6 3 of 6 1 of 6 2 of 6 1 of 6 3 of 6 2 of 6 1 of 6 2 of 6 3 of 6 2 of 6 1 of 6 3 of 6 2 of 6 4 of 6 3 of 6 4 of 6
Year To Date
2003 2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
3 of 6 3 of 6 4 of 6
Running 3 Month
2003 2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
2 of 6 4 of 6 3 of 6
Running 12 Month
2003
2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
3 of 6
3 of 6 4 of 6
26.1 20.1 30.3 46.8 44.3 60.8 61.1 33.8 38.5 50.0 49.0 29.9 28.3 29.3 20.1 30.3 46.8 44.3
35.4 56.4 67.0 63.6 59.7 58.9 63.0 42.6 63.3 72.8 61.9 48.6 46.4 55.9 56.4 67.0 63.6 59.7
73.8 35.6 45.2 73.6 74.1 103.3 97.1 79.2 60.9 68.7 79.2 61.7 61.0 52.4 35.6 45.2 73.6 74.1
2 of 6 4 of 6 3 of 6 2 of 6 2 of 6 4 of 6 2 of 6 3 of 6 4 of 6 3 of 6 2 of 6 3 of 6 4 of 6 2 of 6 3 of 6 4 of 6 3 of 6 3 of 6
61.1
63.0
97.1
2 of 6
61.1
63.0
97.1
3 of 6
61.1
63.0
97.1
2 of 6
% Chg
My Property
Competitive Set
Index
Rank
ADR ($)
My Property
Competitive Set
Index
Rank
33.8
42.6
79.2
3 of 6
38.5
63.3
60.9
2 of 6
33.8
42.6
79.2
3 of 6
38.5
63.3
60.9
4 of 6
33.8
42.6
79.2
3 of 6
38.5
63.3
60.9
4 of 6
Year To Date
2003 2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
3 of 6 2 of 6 60.9
Running 3 Month
2003 2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
2 of 6 1 of 6 3 of 6
Running 12 Month
2003
2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
2 of 6
3 of 6 3 of 6
26.1 20.1 30.3 46.8 44.3 60.8 61.1 33.8 38.5 50.0 49.0 29.9 28.3 29.3 20.1 30.3 46.8 44.3
35.4 56.4 67.0 63.6 59.7 58.9 63.0 42.6 63.3 72.8 61.9 48.6 46.4 55.9 56.4 67.0 63.6 59.7
73.8 35.6 45.2 73.6 74.1 103.3 97.1 79.2 60.9 68.7 79.2 61.7 61.0 52.4 35.6 45.2 73.6 74.1
3 of 6 2 of 6 3 of 6 2 of 6 3 of 6 4 of 6 3 of 6 3 of 6 2 of 6 3 of 6 4 of 6 4 of 6 3 of 6 2 of 6 3 of 6 3 of 6 2 of 6 4 of 6
61.1
63.0
97.1
2 of 6
61.1
63.0
97.1
3 of 6
61.1
63.0
97.1
2 of 6
2003
2004
Oct
Nov Dec
Jan
Feb
Mar
Apr May Jun
Jul
Aug Sep
Oct Nov Dec Jan
26.11 20.06 30.25 46.82 44.27 60.83 61.15 33.76 38.54 50.00 49.04 29.94 28.34 29.30 20.06 30.25
35.39 56.42 66.96 63.62 59.72 58.88 62.97 42.64 63.28 72.79 61.89 48.56 46.44 55.90 56.42 66.96
73.8 35.6 45.2 73.6 74.1 103.3 97.1 79.2 60.9 68.7 79.2 61.7 61.0 52.4 35.6 45.2
1 of 6 2of 6 3 of 6 3 of 6 4 of 6 1 of 6 3 of 6 3 of 6 1 of 6 4 of 6 3 of 6 3 of 6 3 of 6 1 of 6 3 of 6 2of 6
Year To Date
2003 2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
2of 6 4 of 6 4 of 6
Running 3 Month
2003 2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
3 of 6 2of 6 2of 6
Running 12 Month
2003
2004 2005
61.1
33.8
38.5
63.0
42.6
63.3
97.1
79.2
60.9
2of 6
1 of 6 4 of 6
61.1
63.0
97.1
1 of 6
61.1
63.0
97.1
2of 6
61.1
63.0
97.1
2of 6
Oct
101.25
35.39
105.0
1 of 6
2003
Nov
20.06
56.42
110.0
2of 6
Dec
30.25
66.96
115.0
3 of 6
Jan
46.82
63.62
120.0
3 of 6
Feb
44.27
59.72
110.0
2 of 6
Mar
60.83
58.88
105.0
1 of 6
Apr
61.15
62.97
110.0
3 of 6
May
33.76
42.64
115.0
3 of 6
2004
Jun
Jul
38.54 50.00
63.28 72.79
110.0 120.0
2 of 6 3 of 6
Aug
49.04
61.89
130.0
2 of 6
Sep
29.94
48.56
115.0
3 of 6
Oct
28.34
46.44
120.0
1 of 6
Nov
29.30
55.90
110.0
2 of 6
2005
Dec Jan
Feb
Mar
20.06 30.25 46.82 44.27
56.42 66.96 63.62 59.72
115.0 90.0 105.0 110.0
3 of 6 1 of 6 2 of 6 2 of 6
% Chg
My Property
Competitive Set
Index
Rank
RevPAR ($)
My Property
Competitive Set
Index
Rank
2005
Feb
Mar
46.82 44.27
63.62 59.72
73.6 74.1
1 of 6 4 of 6
33.8
42.6
79.2
4 of 6
38.5
63.3
60.9
4 of 6
33.8
42.6
79.2
2 of 6
38.5
63.3
60.9
4 of 6
33.8
42.6
79.2
3 of 6
38.5
63.3
60.9
4 of 6
% Chg
My Property
Competitive Set
Index
Rank
26.1 20.1 30.3
35.4 56.4 67.0
73.8 35.6 45.2
2of 6 4 of 6 2of 6
46.8 44.3 60.8 61.1
63.6 59.7 58.9 63.0
73.6 74.1 103.3 97.1
2of 6 1 of 6 4 of 6 2of 6
Year to Date Runnin Running 12 Month
33.8 38.5 50.0 49.0 29.9 28.3 29.3 20.1
42.6 63.3 72.8 61.9 48.6 46.4 55.9 56.4
79.2 60.9 68.7 79.2 61.7 61.0 52.4 35.6
2of 6 3 of 6 2of 6 3 of 6 1 of 6 2of 6 3 of 6 2of 6
30.3 46.8 44.3
67.0 63.6 59.7
45.2 73.6 74.1
2of 6 4 of 6 2of 6
33.8
42.6
79.2
4 of 6
47.9
42.3
60.9
2of 6
33.8
42.6
79.2
2of 6
47.9
42.3
60.9
3 of 6
33.8
42.6
79.2
4 of 6
38.5
63.3
60.9
3 of 6
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Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 5
Weekday/Weekend and Day of
Week Report
Key performance indicators Occupancy, ADR, and
RevPAR. (See Glossary for definition of each
performance measure).
Tab 5 - Weekday/Weekend and Day of Week Report - My Property vs. Competitive Set
Any Hotel
123 Any Street
STR # 98765
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
(555) 555-5555
Owner: None
Market Scale: Any Market Upper Upscale Chains
For the month of: March 2005
Current Month ADR
Current Month Occupancy
120.0
120.00
100.0
110.00
100.00
80.0
Index - Property performance divided by
competitive set performance multiplied by 100.
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
90.00
60.0
My Property
40.0
Comp Set
80.00
70.00
20.0
60.00
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Weekday
Weekend
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Weekday
Weekend
Weekday is defined as Sunday through Thursday.
Weekend is defined as Friday and Saturday.
Occupancy (%)
My Property
Average Daily Rate ($)
Comp Set
35.3
-9.9
74.2
-1.3
88.44
13.6
97.64
9.8
90.6
-1.3
23.14
-10.4
34.44
-1.3
67.2
Year To Date
21.6
-16.3
34.7
-10.1
62.2
-6.4
89.20
17.1
97.09
4.1
91.9
-6.4
19.31
-1.6
33.70
-6.4
57.3
-6.4
Running 12 Month
27.5
-14.6
38.7
-3.3
71.1
-2.6
74.50
22.2
90.41
0.8
82.4
-2.6
20.46
4.3
34.98
-2.6
58.5
-2.6
Current Month
68.5
10.1
87.1
10.1
Thursday
Friday
Saturday
% Chg
% Chg
-1.3
54.9
28.3
93.93
9.6
51.61
40.8
86.54
10.1
59.6
10.1
Year To Date
52.3
22.2
78.0
1.3
67.1
6.4
91.40
11.8
106.06
5.1
86.2
6.4
47.78
36.6
82.69
6.4
57.8
6.4
Running 12 Month
49.0
-3.0
75.2
3.2
65.2
6.5
81.44
7.0
101.93
3.4
79.9
6.5
39.87
3.7
76.61
6.5
52.0
6.5
Current Month
108.31
5.9
90.0
9.2
65.64
44.5
100.02
9.2
65.6
9.2
92.4
3.1
72.8
9.2
7.2
% Chg
Index
-21.1
107.88
% Chg
Comp Set
26.2
Wednesday
% Chg
My Property
Time Period
2.8
% Chg
RevPAR ($)
Index
Current Month
80.2
% Chg
Comp Set
Sunday
Tuesday
% Chg
My Property
Day of Week
Monday
% Chg
Index
67.3
29.2
97.49
11.8
Year To Date
74.2
33.9
93.5
1.7
79.4
6.9
94.65
14.4
106.91
5.2
88.5
6.9
70.27
53.1
99.93
6.9
70.3
6.9
Running 12 Month
63.0
3.8
87.5
3.6
72.0
7.7
83.46
7.2
102.92
3.9
81.1
7.7
52.58
11.3
90.10
7.7
58.4
7.7
Current Month
66.6
23.8
91.3
2.8
72.9
9.4
97.00
21.1
108.01
6.4
89.8
9.4
64.63
50.0
98.60
9.4
65.5
9.4
Year To Date
72.2
29.2
93.6
3.9
77.1
10.0
94.49
16.6
107.11
5.9
88.2
10.0
68.25
50.6
100.24
10.0
68.1
10.0
Running 12 Month
61.4
0.2
86.5
4.2
71.0
8.3
82.87
7.5
102.31
3.8
81.0
8.3
50.91
7.7
88.54
8.3
57.5
8.3
Current Month
44.3
4.2
64.8
5.0
68.4
12.5
86.85
14.0
101.02
7.3
86.0
12.5
38.48
18.7
65.42
12.5
58.8
12.5
23.9
Year To Date
44.0
4.0
68.5
14.9
64.2
23.9
88.64
14.1
102.60
7.9
86.4
23.9
38.97
18.7
70.24
23.9
55.5
Running 12 Month
45.2
-10.1
65.4
4.5
69.1
9.3
79.40
7.7
96.50
4.5
82.3
9.3
35.90
-3.1
63.14
9.3
56.9
9.3
Current Month
24.4
-61.2
32.8
-20.0
74.4
-6.8
83.71
24.3
77.83
16.5
107.6
-6.8
20.44
-51.8
25.54
-6.8
80.0
-6.8
Year To Date
29.6
-39.1
32.1
-8.0
92.2
0.2
79.75
17.2
77.85
9.1
102.4
0.2
23.57
-28.7
24.96
0.2
94.4
0.2
Running 12 Month
44.2
-22.9
40.6
-2.6
108.9
-2.7
71.10
14.3
71.24
0.2
99.8
-2.7
31.46
-11.8
28.89
-2.7
108.9
-2.7
Current Month
26.2
-60.2
35.2
-9.3
-2.5
74.4
-2.5
83.86
23.3
72.94
7.4
115.0
21.94
-51.1
25.70
-2.5
85.4
-2.5
Year To Date
29.4
-43.7
33.0
-8.3
89.1
-3.7
79.31
18.5
74.06
4.8
107.1
-3.7
23.34
-33.2
24.46
-3.7
95.4
-3.7
Running 12 Month
50.7
-19.9
42.4
-2.3
119.6
-0.3
69.30
17.3
69.93
2.0
99.1
-0.3
35.15
-6.0
29.67
-0.3
118.5
-0.3
-60.7
61.2
-2.2
Weekday/Weekend
Weekday
Current Month
52.9
16.3
74.5
13.4
105.0
-25.0
(Sun-Thu)
Year To Date
52.9
19.4
70.6
4.8
74.9
13.8
29.5
-41.5
32.0
-14.9
92.2
-31.2
46.4
0.8
60.0
1.9
77.3
-1.2
Running 12 Month
49.1
-3.8
67.5
2.1
72.7
-5.8
47.4
-21.4
42.2
-6.5
112.3
-15.9
48.6
-9.4
60.3
0.3
80.6
-9.6
9.5
92.54
19.6
100.75
9.1
Weekend
(Fri-Sat)
Total
Current Month
71.0
2.6
94.0
77.6
-47.6
45.7
-9.3
74.7
-7.2
94.00
14.5
104.62
7.0
89.8
6.9
83.79
23.8
76.31
13.0
109.8
91.9
9.7
Year To Date
92.52
15.2
103.57
6.0
89.3
8.6
79.52
17.9
76.27
8.6
104.3
8.5
90.22
18.3
99.54
7.4
90.6
10.1
Running 12 Month
81.67
9.9
98.16
4.6
83.2
5.1
70.58
16.8
70.62
4.8
99.9
11.4
78.59
12.5
92.68
5.1
84.8
7.1
Current Month
49.68
33.1
74.28
9.8
66.9
21.2
21.19
-51.4
24.86
-15.3
85.2
-42.7
42.33
8.7
61.61
6.6
68.7
1.9
Year To Date
48.92
37.5
73.15
11.2
66.9
23.7
23.45
-31.0
24.41
-7.5
96.1
-25.4
41.84
19.1
59.67
9.4
70.1
8.9
Running 12 Month
40.11
5.8
66.25
6.8
60.5
-1.0
33.46
-8.2
29.79
-2.1
112.3
-6.3
38.21
1.9
55.87
5.3
68.4
-3.3
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Monthly Performance at a Glance
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STAR REPORT
Tab 6
Daily Data for the Month
Daily indexes for the month tracks Occupancy,
ADR, and RevPAR indexes for the entire month by
day.
Index - Property performance divided by
competitive set performance multiplied by 100.
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
Tab 6 - Daily Data for the Month - My Property vs. Competitive Set
Any Hotel
123 Any Street
Any City, Any State 90210
(555) 555-5555
STR # 98765
Chain ID: 571549
MgtCo: None
Owner: None
Market Scale: Any Market Upper Upscale Chains
For the month of: March 2005
Daily Indexes for the Month of March
130
110
90
70
50
30
1
2
3
4
5
6
7
Su
Mo
Tu
We
Th
Fr
Sa
Su
Mo
Tu
We
Th
Fr
Sa
Su
Mo
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
20.1
56.4
35.6
30.3
67.0
45.2
46.8
63.6
73.6
44.3
59.7
74.1
60.8
58.9
103.3
61.1
63.0
97.1
33.8
42.6
79.2
38.5
63.3
60.9
50.0
72.8
68.7
49.0
61.9
79.2
29.9
48.6
61.7
28.3
46.4
61.0
29.3
55.9
52.4
20.1
56.4
35.6
-3.1
10.5
-12.3
-10.4
6.9
-16.2
19.5
-7.8
29.7
37.6
-1.3
39.4
189.4
6.6
171.4
108.7
0.0
108.7
165.0
-7.4
186.3
30.1
-0.6
30.9
37.7
1.8
35.3
9.2
-33.3
63.7
3.3
-44.6
86.6
-11.0
-38.8
45.5
-30.3
-28.2
-2.9
3
4
5
6
7
8
9
10
11
12
13
14
Occupancy (%) March
1
My Property 26.1
Competitive Set 35.4
Index 73.8
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Tu
We
Th
Fr
Sa
Su
Mo
Tu
We
Th
Fr
Sa
Su
Mo
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
30.3
67.0
45.2
46.8
63.6
73.6
44.3
59.7
74.1
60.8
58.9
103.3
61.1
63.0
97.1
33.8
42.6
79.2
38.5
63.3
60.9
50.0
72.8
68.7
49.0
61.9
79.2
29.9
48.6
61.7
28.3
46.4
61.0
29.3
55.9
52.4
30.3
67.0
45.2
46.8
63.6
73.6
44.3
59.7
74.1
60.8
58.9
103.3
-3.1
10.5
-12.3
-10.4
6.9
-16.2
19.5
-7.8
29.7
37.6
-1.3
39.4
189.4
6.6
171.4
108.7
0.0
108.7
165.0
-7.4
186.3
30.1
-0.6
30.9
37.7
1.8
35.3
9.2
-33.3
63.7
3.3
-44.6
86.6
-11.0
-38.8
45.5
-30.3
-28.2
-2.9
-10.4
6.9
-16.2
19.5
-7.8
29.7
37.6
-1.3
39.4
189.4
6.6
171.4
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
25
26
27
28
29
30
31
Tu
% Chg
My Property 105.0
Competitive Set -6.1
Index 118.3
ADR ($)
March
1
2
My Property 116.45 126.75 121.45 122.74 118.52 106.76 115.14 119.59 132.65 121.33 128.08 138.86 111.27 110.51 126.75 121.45 122.74 118.52 106.76 115.14 119.59 132.65 121.33 128.08 138.86 111.27 110.51 121.45 122.74 118.52 106.76
Competitive Set 113.40 125.78 129.32 126.02 117.37 97.04 94.66 113.95 125.59 127.05 132.14 126.96 105.14 101.31 125.78 129.32 126.02 117.37 97.04 94.66 113.95 125.59 127.05 132.14 126.96 105.14 101.31 129.32 126.02 117.37 97.04
Index 102.7 100.8 93.9 97.4 101.0 110.0 121.6 105.0 105.6 95.5 96.9 109.4 105.8 109.1 100.8 93.9 97.4 101.0 110.0 121.6 105.0 105.6 95.5 96.9 109.4 105.8 109.1 93.9 97.4 101.0 110.0
% Chg
My Property -10.7
Competitive Set -4.1
Index -6.9
RevPAR ($)
-9.1
0.9
-9.9
-7.9
5.5
-12.7
-11.2
5.6
-16.0
-15.4
4.8
-19.3
12.1
1.8
10.1
9.9
-3.1
13.5
-1.6
-2.0
0.4
-1.9
-3.8
1.9
-9.8
-4.0
-6.0
-6.1
11.4
-15.7
4.5
11.2
-6.0
-5.0
4.2
-8.9
7.1
2.2
4.8
-9.1
0.9
-9.9
-7.9
5.5
-12.7
-11.2
5.6
-16.0
-15.4
4.8
-19.3
12.1
1.8
10.1
9.9
-3.1
13.5
-1.6
-2.0
0.4
-1.9
-3.8
1.9
-9.8
-4.0
-6.0
-6.1
11.4
-15.7
4.5
11.2
-6.0
-5.0
4.2
-8.9
7.1
2.2
4.8
-7.9
5.5
-12.7
-11.2
5.6
-16.0
-15.4
4.8
-19.3
12.1
1.8
10.1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
March
1
My Property 30.41 25.43 36.75 57.46 52.46 64.94 70.40 40.37 51.12 60.67 62.82 41.57 31.54 32.38 25.43 36.75 57.46 52.46 64.94 70.40 40.37 51.12 60.67 62.82 41.57 31.54 32.38 36.75 57.46 52.46 64.94
Competitive Set 40.14 70.97 86.60 80.17 70.09 57.13 59.61 48.58 79.47 92.48 81.78 61.65 48.83 56.63 70.97 86.60 80.17 70.09 57.13 59.61 48.58 79.47 92.48 81.78 61.65 48.83 56.63 86.60 80.17 70.09 57.13
Index 75.8 35.8 42.4 71.7 74.9 113.7 118.1 83.1 64.3 65.6 76.8 67.4 64.6 57.2 35.8 42.4 71.7 74.9 113.7 118.1 83.1 64.3 65.6 76.8 67.4 64.6 57.2 42.4 71.7 74.9 113.7
% Chg
My Property 83.0
Competitive Set -9.9
Index 103.2
-11.9
11.4
-20.9
-17.5
12.9
-26.9
6.1
-2.6
9.0
16.4
3.5
12.5
224.4
8.6
198.8
129.5
-3.1
136.8
160.8
-9.3
187.5
27.6
-4.4
33.4
24.3
-2.3
27.2
2.6
-25.7
38.0
7.9
-38.5
75.3
-15.5
-36.3
32.6
-25.4
-26.7
1.8
-11.9
11.4
-20.9
-17.5
12.9
-26.9
6.1
-2.6
9.0
16.4
3.5
12.5
224.4
8.6
198.8
129.5
-3.1
136.8
160.8
-9.3
187.5
27.6
-4.4
33.4
24.3
-2.3
27.2
2.6
-25.7
38.0
7.9
-38.5
75.3
-15.5
-36.3
32.6
-25.4
-26.7
1.8
-17.5
12.9
-26.9
6.1
-2.6
9.0
16.4
3.5
12.5
224.4
8.6
198.8
SMITH TRAVEL RESEARCH
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Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 7
Segmentation Summary
Tab 7 - Segmentation Summary - My Property vs. Competitive Set
Any Hotel
STR # 98765
123 Any Street
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
(555) 555-5555
Owner: None
For the month of: March 2005
March 2005
Subject Property vs. Competitive set for current
month and year-to-date and percent change over
last year.
Competitive Set - a group of three or more hotels
(excluding the subject property), selected by hotel
management, to benchmark the subject property's
performance.
Key performance indicators Occupancy, ADR, and
RevPAR. (See Glossary for definition of each
performance measure).
Transient
Group
% Chg
Occupancy (%)
ADR ($)
RevPAR ($)
My Property
Comp set
Index
31.5
41.3
76.2
My Property
Comp set
Index
My Property
Comp set
Index
Contract
% Chg
-0.9
My Property
Comp set
Index
8.1
8.5
95.5
131.87
124.30
106.1
4.5
My Property
Comp set
Index
109.07
104.66
104.2
41.52
51.32
80.9
3.6
My Property
Comp set
Index
8.83
8.88
99.5
Total
% Chg
-31.8
My Property
Comp set
Index
0.0
1.2
0.0
3.0
My Property
Comp set
Index
-29.8
My Property
Comp set
Index
% Chg
-17.9
My Property
Comp set
Index
39.6
52.1
76.1
-2.7
0.5
-3.2
0.00
64.47
0.0
-6.7
My Property
Comp set
Index
127.21
119.57
106.4
11.1
5.1
5.7
0.00
0.80
0.0
-23.4
My Property
Comp set
Index
50.35
62.20
80.9
8.1
5.7
2.3
Index - Property performance divided by
competitive set performance multiplied by 100.
Year To Date
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
Transient
Occupancy (%)
Transient - Rooms sold/revenue from guests with
reservations at rack, corporate, corporate
negotiated, package, government or foreign
travelers rates.
ADR ($)
Group - Rooms sold/revenue from bookings sold
simultaneously in blocks of ten (10) or more.
RevPAR ($)
Contract - Rooms sold/revenue from bookings at
rates stipulated by contracts including airline crews
and permanent guests.
Group
% Chg
My Property
Comp set
Index
27.2
41.8
65.1
My Property
Comp set
Index
My Property
Comp set
Index
Contract
% Chg
-1.6
My Property
Comp set
Index
14.2
10.6
133.6
126.42
123.12
102.7
1.3
My Property
Comp set
Index
34.42
51.48
66.9
-0.3
My Property
Comp set
Index
Total
% Chg
-56.2
My Property
Comp set
Index
0.0
1.2
0.0
112.77
103.85
108.6
1.1
My Property
Comp set
Index
15.98
11.02
145.0
-55.7
My Property
Comp set
Index
% Chg
-27.9
My Property
Comp set
Index
41.4
54.7
75.7
15.6
-14.1
34.6
0.00
69.80
0.0
-4.6
My Property
Comp set
Index
121.75
118.10
103.1
-0.4
3.9
-4.2
0.00
0.85
0.0
-31.2
My Property
Comp set
Index
50.41
64.59
78.0
15.1
-10.8
29.0
SMITH TRAVEL RESEARCH
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Monthly Performance at a Glance
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STAR REPORT
Tab 8
Segmentation Occupancy
Analysis
Monthly Analysis of Occupancy for Transient,
Group, Contract, and Total for the past 18-months.
Occupancy - Rooms sold divided by rooms
available multiplied by 100.
Subject Property vs. Competitive set and Market
Scale.
Tab 8 - Segmentation Occupancy Analysis
Any Hotel
123 Any Street
STR # 98765
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
(555) 555-5555
Owner: None
Market Scale: Any Market Upper Upscale Chains
For the month of: March 2005
Occupancy (%)
Group
Contract
Transient
Current
Month
2003
2004
Market Scale - Hotels located in the subject
property's market and classified in the subject
property's STR chain scale segment. There are
seven (7) scale groups:
Luxury, Upper Upscale, Upscale, Midscale with
F&B, Midscale w/out F&B, Economy, and
Independent.
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
2005
My Prop Comp Set
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Total
Market
Scale
My Prop Comp Set
Percent Change (%)
Group
Contract
Transient
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Total
Market
Scale
My Prop Comp Set
Market
Scale
Oct
11.1
25.4
18.4
15.0
8.1
4.5
0.0
1.2
18.4
26.1
35.4
26.8
-19.7
-23.8
12.2
-56.9
-24.8
41.4
105.0
-6.1
-28.2
Nov
2.9
42.0
34.1
17.2
12.2
8.2
0.0
1.2
34.1
20.1
56.4
46.5
-4.9
-11.7
32.6
-9.8
-23.4
46.7
-3.1
10.5
-8.1
Dec
4.1
51.8
38.4
26.1
13.5
12.1
0.0
0.4
38.4
30.3
67.0
53.4
-0.8
-12.3
1.0
99.4
-77.6
-7.7
-10.4
6.9
0.8
Jan
14.3
51.3
40.4
32.5
9.8
11.4
0.0
1.3
40.4
46.8
63.6
56.2
-7.9
-19.1
-41.5
-5.8
-24.7
38.5
19.5
-7.8
-13.9
Feb
15.0
41.3
28.9
29.3
16.0
8.7
0.0
1.3
28.9
44.3
59.7
42.3
-10.9
-18.5
-5.5
-14.1
-25.9
45.5
37.6
-1.3
-13.3
Mar
29.6
40.0
24.1
31.2
16.3
7.8
0.0
1.4
24.1
60.8
58.9
36.6
-3.8
30.3
2.0
-34.9
-19.7
53.4
189.4
6.6
9.1
Apr
25.2
45.0
28.2
36.0
15.3
9.2
0.0
1.4
28.2
61.1
63.0
42.0
-9.3
-2.5
-6.4
-53.9
-15.0
57.3
108.7
0.0
-18.9
May
17.5
28.1
21.1
16.2
12.6
8.5
0.0
1.2
21.1
33.8
42.6
33.9
-13.6
37.4
-17.4
-38.9
-33.2
65.5
165.0
-7.4
6.3
Jun
29.3
46.1
36.5
9.2
14.8
10.1
0.0
1.2
36.5
38.5
63.3
51.0
-2.3
15.3
-22.9
-46.1
-42.7
62.0
30.1
-0.6
-4.1
Jul
39.8
56.2
47.2
10.2
14.0
8.8
0.0
1.2
47.2
50.0
72.8
60.4
1.5
11.2
-28.4
-38.3
-37.4
63.5
37.7
1.8
1.7
Aug
40.8
52.0
47.4
8.3
7.5
7.7
0.0
1.2
47.4
49.0
61.9
59.7
1.7
39.5
-83.8
-75.5
-42.9
58.4
9.2
-33.3
-12.7
Sep
25.2
39.1
30.3
4.8
7.3
6.1
0.0
1.2
30.3
29.9
48.6
41.3
-15.7
20.0
-84.0
-78.8
-44.5
68.0
3.3
-44.6
-27.6
Oct
27.1
34.4
21.4
1.3
9.9
6.7
0.0
1.3
21.4
28.3
46.4
32.6
-11.6
81.4
-75.7
-79.1
-39.8
65.6
-11.0
-38.8
-29.9
Nov
28.0
38.5
24.7
1.3
15.0
8.2
0.0
1.3
24.7
29.3
55.9
37.2
-10.6
61.0
-61.1
-75.0
-35.5
47.8
-30.3
-28.2
-27.1
Dec
15.0
24.7
18.2
3.8
8.2
2.2
0.0
1.2
18.2
18.8
34.7
25.1
-2.1
8.6
-81.2
-92.1
-24.3
58.5
-14.5
-47.0
-47.2
Jan
27.4
40.8
34.9
13.7
6.5
7.7
0.0
1.2
34.9
41.1
49.5
47.4
12.3
14.2
-87.7
-81.4
-28.1
60.5
25.2
-41.7
-36.8
Feb
38.9
50.6
43.4
21.3
5.4
9.8
0.0
1.2
43.4
60.2
58.3
57.7
7.7
17.4
-88.9
-74.9
-21.2
42.9
11.8
-35.4
-27.1
Mar
36.3
50.9
42.7
22.3
6.3
13.8
0.0
1.2
42.7
58.6
59.6
61.1
9.3
14.9
-86.6
-66.5
-19.7
43.0
7.0
-32.8
-25.1
Year To Date
2003
Mar
37.6
39.8
28.8
19.7
11.6
21.2
0.0
1.3
28.8
57.3
53.7
52.0
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
36.3
38.4
24.4
15.9
16.9
28.5
0.0
1.3
24.4
52.2
57.8
54.8
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
40.8
45.2
29.0
4.8
10.5
21.2
0.0
1.3
29.0
45.5
58.2
52.2
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
Running 3 Month
2003
Mar
37.6
39.8
28.8
19.7
11.6
21.2
0.0
1.3
28.8
57.3
53.7
52.0
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
36.3
38.4
24.4
15.9
16.9
28.5
0.0
1.3
24.4
52.2
57.8
54.8
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
40.8
45.2
29.0
4.8
10.5
21.2
0.0
1.3
29.0
45.5
58.2
52.2
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
Running 12 Month
2003
Mar
37.6
39.8
28.8
19.7
11.6
21.2
0.0
1.3
28.8
57.3
53.7
52.0
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
36.3
38.4
24.4
15.9
16.9
28.5
0.0
1.3
24.4
52.2
57.8
54.8
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
40.8
45.2
29.0
4.8
10.5
21.2
0.0
1.3
29.0
45.5
58.2
52.2
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
SMITH TRAVEL RESEARCH
Back to Smith Travel Research Home Page
SMITH TRAVEL RESEARCH
NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 9
Segmentation ADR Analysis
Tab 9 - Segmentation ADR Analysis
Any Hotel
123 Any Street
STR # 98765
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
(555) 555-5555
Owner: None
Market Scale: Any Market Upper Upscale Chains
For the month of: March 2005
ADR ($)
Monthly Analysis of ADR for transient, group,
contract, and total for the past 18-months.
ADR (Average Daily Rate) - Room revenue divided
by rooms sold.
Market Scale - Hotels located in the subject
property's market and classified in the subject
property's STR chain scale segment. There are
seven (7) scale groups:
Luxury, Upper Upscale, Upscale, Midscale with
F&B, Midscale w/out F&B, Economy, and
Independent.
Transient
Current
Month
2003
2004
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
2005
My Prop Comp Set
Group
Market
Scale
My Prop Comp Set
Contract
Market
Scale
My Prop Comp Set
Total
Market
Scale
My Prop Comp Set
Percent Change (%)
Group
Contract
Transient
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Total
Market
Scale
My Prop Comp Set
Market
Scale
Oct
103.46 121.87 175.75 126.13
147.56
0.00
71.70
175.75 116.45 113.40 153.15
2.9
-5.5
-27.1
-16.6
-1.6
-20.8
-10.7
-4.1
Nov
107.89 132.39 164.88 129.89 107.81 148.11
0.00
77.31
164.88 126.75 125.78 152.07
4.2
-12.3
-11.1
-17.9
-0.1
-19.8
-9.1
0.9
-15.5
Dec
96.08
0.00
88.20
176.21 121.45 129.32 163.01
4.1
-9.1
8.2
-20.5
16.2
-35.4
-7.9
5.5
-12.2
93.08
134.89 176.21 125.48 109.08 149.11
-12.3
Jan
109.67 132.34 179.42 128.51
99.14
150.19
0.00
78.40
179.42 122.74 126.02 163.91
4.7
-2.1
-0.6
2.7
2.1
-22.3
-11.2
5.6
-4.1
Feb
109.85 128.51 179.63 122.95
91.77
150.26
0.00
78.07
179.63 118.52 117.37 159.60
7.8
-0.2
-4.0
-2.0
1.7
-22.9
-15.4
4.8
-4.5
Mar
109.22 102.62 156.94 104.44
85.11
138.53
0.00
75.88
156.94 106.76
97.04
139.96
3.6
-8.6
-2.9
5.8
1.2
-15.9
12.1
1.8
-5.1
Apr
132.71
87.83
127.39
0.00
76.50
144.74 115.14
94.66
131.14
-0.2
-5.1
-12.1
-4.6
1.7
-17.0
9.9
-3.1
-6.6
May
117.67 121.16 177.05 121.67 101.17 127.54
0.00
79.13
177.05 119.59 113.95 149.08
0.8
-12.3
-10.6
-11.3
8.6
-17.2
-1.6
-2.0
-9.9
Jun
135.23 131.43 168.96 124.48 111.29 137.72
0.00
75.89
168.96 132.65 125.59 152.98
-4.6
-10.4
-6.3
-3.5
2.0
-11.5
-1.9
-3.8
-7.8
Jul
127.34 132.64 172.67
97.84
110.75 132.31
0.00
53.08
172.67 121.33 127.05 157.26
-4.2
-6.1
-8.3
-5.9
-27.9
-32.4
-9.8
-4.0
-6.4
Aug
133.87 133.90 167.32
99.58
132.76 116.90
0.00
50.90
167.32 128.08 132.14 151.17
0.1
-16.1
27.7
9.9
-32.8
-41.1
-6.1
11.4
0.0
Sep
138.70 130.06 167.24 139.73 118.38 124.69
0.00
76.49
167.24 138.86 126.96 147.71
0.9
-20.4
17.3
24.4
-0.4
-18.2
4.5
11.2
0.4
Oct
103.46 121.87 175.75 126.13
0.00
71.70
175.75 116.45 113.40 153.15
3.3
-17.8
6.7
50.3
-17.2
-27.2
-5.0
4.2
16.7
Nov
107.89 132.39 164.88 129.89 107.81 148.11
0.00
77.31
164.88 126.75 125.78 152.07
2.7
-15.8
1.5
21.7
-5.0
-8.8
7.1
2.2
9.0
Dec
96.08
0.00
88.20
176.21 121.45 129.32 163.01
2.2
-7.5
25.9
62.9
6.3
-16.3
-1.4
16.4
12.8
-0.3
97.54
144.74 102.85
93.08
147.56
134.89 176.21 125.48 109.08 149.11
Jan
109.67 132.34 179.42 128.51
99.14
150.19
0.00
78.40
179.42 122.74 126.02 163.91
-6.4
-16.2
21.0
22.5
11.6
-16.1
-10.9
10.3
Feb
109.85 128.51 179.63 122.95
91.77
150.26
0.00
78.07
179.63 118.52 117.37 159.60
-2.0
-12.3
18.6
15.8
-29.1
-35.3
-10.1
11.3
2.2
Mar
109.22 102.62 156.94 104.44
85.11
138.53
0.00
75.88
156.94 106.76
97.04
139.96
-1.9
-11.1
14.8
14.0
-3.2
-21.7
-12.7
10.3
2.8
Year To Date
2003
Mar
109.7
132.3
179.4
128.5
99.1
150.2
0.0
78.4
179.4
122.7
126.0
163.9
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
109.9
128.5
179.6
122.9
91.8
150.3
0.0
78.1
179.6
118.5
117.4
159.6
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
109.2
102.6
156.9
104.4
85.1
138.5
0.0
75.9
156.9
106.8
97.0
140.0
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
Running 3 Month
2003
Mar
109.7
132.3
179.4
128.5
99.1
150.2
0.0
78.4
179.4
122.7
126.0
163.9
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
109.9
128.5
179.6
122.9
91.8
150.3
0.0
78.1
179.6
118.5
117.4
159.6
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
109.2
102.6
156.9
104.4
85.1
138.5
0.0
75.9
156.9
106.8
97.0
140.0
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
Running 12 Month
2003
Mar
109.7
132.3
179.4
128.5
99.1
150.2
0.0
78.4
179.4
122.7
126.0
163.9
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
109.9
128.5
179.6
122.9
91.8
150.3
0.0
78.1
179.6
118.5
117.4
159.6
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
109.2
102.6
156.9
104.4
85.1
138.5
0.0
75.9
156.9
106.8
97.0
140.0
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
SMITH TRAVEL RESEARCH
Back to Smith Travel Research Home Page
SMITH TRAVEL RESEARCH
NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 10 Segmentation RevPAR
Analysis
Tab 10 - Segmentation RevPAR Analysis
Any Hotel
123 Any Street
STR # 98765
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
(555) 555-5555
Owner: None
Market Scale: Any Market Upper Upscale Chains
For the month of: March 2005
RevPAR ($)
Monthly Analysis of RevPAR for transient, group,
contract, and total for the past 18-months.
RevPAR (Revenue per Available Room) - Room
revenue divided by rooms available.
Market Scale - Hotels located in the subject
property's market and classified in the subject
property's STR chain scale segment. There are
seven (7) scale groups:
Luxury, Upper Upscale, Upscale, Midscale with
F&B, Midscale w/out F&B, Economy, and
Independent.
Transient
Current
Month
2003
2004
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
2005
My Prop Comp Set
Group
Market
Scale
My Prop Comp Set
Contract
Market
Scale
My Prop Comp Set
Total
Market
Scale
My Prop Comp Set
Percent Change (%)
Group
Contract
Transient
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Market
Scale
My Prop Comp Set
Total
Market
Scale
My Prop Comp Set
Market
Scale
Oct
11.53
30.97
32.31
18.88
7.52
6.66
0.00
0.88
32.31
30.41
40.14
41.10
2.9
-5.5
-27.1
-16.6
-1.6
-20.8
-10.7
-4.1
Nov
3.09
55.55
56.28
22.34
13.13
12.17
0.00
0.93
56.28
25.43
70.97
70.73
4.2
-12.3
-11.1
-17.9
-0.1
-19.8
-9.1
0.9
-15.5
Dec
3.98
69.89
67.68
32.77
14.71
18.05
0.00
0.34
67.68
36.75
86.60
86.98
4.1
-9.1
8.2
-20.5
16.2
-35.4
-7.9
5.5
-12.2
-12.3
Jan
15.72
67.93
72.56
41.75
9.69
17.14
0.00
1.02
72.56
57.46
80.17
92.09
4.7
-2.1
-0.6
2.7
2.1
-22.3
-11.2
5.6
-4.1
Feb
16.44
53.07
51.83
36.02
14.66
13.03
0.00
1.01
51.83
52.46
70.09
67.45
7.8
-0.2
-4.0
-2.0
1.7
-22.9
-15.4
4.8
-4.5
Mar
32.35
41.09
37.78
32.60
13.91
10.77
0.00
1.03
37.78
64.94
57.13
51.17
3.6
-8.6
-2.9
5.8
1.2
-15.9
12.1
1.8
-5.1
Apr
33.39
43.94
40.75
37.01
13.43
11.73
0.00
1.08
40.75
70.40
59.61
55.07
-0.2
-5.1
-12.1
-4.6
1.7
-17.0
9.9
-3.1
-6.6
May
20.61
33.99
37.39
19.76
12.71
10.86
0.00
0.95
37.39
40.37
48.58
50.55
0.8
-12.3
-10.6
-11.3
8.6
-17.2
-1.6
-2.0
-9.9
Jun
39.62
60.57
61.70
11.50
16.50
13.95
0.00
0.88
61.70
51.12
79.47
77.99
-4.6
-10.4
-6.3
-3.5
2.0
-11.5
-1.9
-3.8
-7.8
Jul
50.69
74.56
81.52
9.97
15.52
11.62
0.00
0.61
81.52
60.67
92.48
95.03
-4.2
-6.1
-8.3
-5.9
-27.9
-32.4
-9.8
-4.0
-6.4
Aug
54.57
69.61
79.28
8.25
9.99
9.03
0.00
0.60
79.28
62.82
81.78
90.18
0.1
-16.1
27.7
9.9
-32.8
-41.1
-6.1
11.4
0.0
Sep
34.89
50.92
50.60
6.68
8.66
7.62
0.00
0.88
50.60
41.57
61.65
60.94
0.9
-20.4
17.3
24.4
-0.4
-18.2
4.5
11.2
0.4
Oct
30.28
36.52
33.08
1.26
10.57
9.70
0.00
0.80
33.08
31.54
48.83
44.93
3.3
-17.8
6.7
50.3
-17.2
-27.2
-5.0
4.2
16.7
Nov
31.12
39.37
35.43
1.26
15.21
9.72
0.00
0.96
35.43
32.38
56.63
47.64
2.7
-15.8
1.5
21.7
-5.0
-8.8
7.1
2.2
9.0
Dec
20.65
31.41
31.05
3.85
10.16
3.85
0.00
0.88
31.05
24.49
43.28
37.51
2.2
-7.5
25.9
62.9
6.3
-16.3
-1.4
16.4
12.8
-0.3
Jan
36.98
54.84
56.84
13.49
8.31
11.83
0.00
0.94
56.84
50.48
65.35
71.20
-6.4
-16.2
21.0
22.5
11.6
-16.1
-10.9
10.3
Feb
52.76
69.17
73.50
21.89
6.53
13.22
0.00
0.61
73.50
74.66
77.81
88.58
-2.0
-12.3
18.6
15.8
-29.1
-35.3
-10.1
11.3
2.2
Mar
47.93
68.26
73.29
23.70
7.45
18.47
0.00
0.86
73.29
71.64
78.07
94.09
-1.9
-11.1
14.8
14.0
-3.2
-21.7
-12.7
10.3
2.8
Year To Date
2003
Mar
54.6
69.6
79.3
8.2
10.0
9.0
0.0
0.6
79.3
62.8
81.8
90.2
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
34.9
50.9
50.6
6.7
8.7
7.6
0.0
0.9
50.6
41.6
61.6
60.9
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
30.3
36.5
33.1
1.3
10.6
9.7
0.0
0.8
33.1
31.5
48.8
44.9
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
Running 3 Month
2003
Mar
54.6
69.6
79.3
8.2
10.0
9.0
0.0
0.6
79.3
62.8
81.8
90.2
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
34.9
50.9
50.6
6.7
8.7
7.6
0.0
0.9
50.6
41.6
61.6
60.9
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
30.3
36.5
33.1
1.3
10.6
9.7
0.0
0.8
33.1
31.5
48.8
44.9
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
Running 12 Month
2003
Mar
54.6
69.6
79.3
8.2
10.0
9.0
0.0
0.6
79.3
62.8
81.8
90.2
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
-27.1
2004
Mar
34.9
50.9
50.6
6.7
8.7
7.6
0.0
0.9
50.6
41.6
61.6
60.9
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
30.3
36.5
33.1
1.3
10.6
9.7
0.0
0.8
33.1
31.5
48.8
44.9
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
SMITH TRAVEL RESEARCH
Back to Smith Travel Research Home Page
SMITH TRAVEL RESEARCH
NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 11
Segmentation Index Analysis
Tab11 - Segmentation Index Analysis - My Property vs. Competitive Set
Any Hotel
123 Any Street
STR # 98765
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
(555) 555-5555
Owner: None
Market Scale: Any Market Upper Upscale Chains
For the month of: March 2005
Indexes
Monthly analysis of index for transient, group,
contract, and total for the past 18-months.
Index (Occupancy, ADR, RevPAR) - Property
performance divided by competitive set
performance multiplied by 100.
Transient
Current
Month
2003
2004
Percent Change (% Chg) - This period (TY) vs.
same period last year (LY). Calculated as ((TYLY)/LY)*100.
2005
Group
Contract
Total
Percent Change (%)
Group
Contract
Transient
Occ
ADR
RevPAR
Occ
ADR
RevPAR
Occ
ADR
RevPAR
Occ
ADR
RevPAR
Oct
95.4
95.4
95.4
95.4
95.4
95.4
95.4
95.4
95.4
95.4
95.4
Nov
87.2
87.2
87.2
87.2
87.2
87.2
87.2
87.2
87.2
87.2
Dec
101.4
101.4
101.4
101.4
101.4
101.4
101.4
101.4
101.4
Jan
98.7
98.7
98.7
98.7
98.7
98.7
98.7
98.7
98.7
Feb
110.4
110.4
110.4
110.4
110.4
110.4
110.4
110.4
Mar
75.4
75.4
75.4
75.4
75.4
75.4
75.4
Occ
ADR
RevPAR
95.4
2.9
87.2
87.2
4.2
101.4
101.4
101.4
4.1
98.7
98.7
98.7
4.7
110.4
110.4
110.4
110.4
7.8
75.4
75.4
75.4
75.4
75.4
3.6
Occ
ADR
RevPAR
-5.5
-27.1
-12.3
Occ
Total
ADR
RevPAR
Occ
ADR
-16.6
-1.6
-20.8
-10.7
-4.1
RevPAR
-12.3
-11.1
-17.9
-0.1
-19.8
-9.1
0.9
-15.5
-9.1
8.2
-20.5
16.2
-35.4
-7.9
5.5
-12.2
-2.1
-0.6
2.7
2.1
-22.3
-11.2
5.6
-4.1
-0.2
-4.0
-2.0
1.7
-22.9
-15.4
4.8
-4.5
-8.6
-2.9
5.8
1.2
-15.9
12.1
1.8
-5.1
Apr
78.9
78.9
78.9
78.9
78.9
78.9
78.9
78.9
78.9
78.9
78.9
78.9
-0.2
-5.1
-12.1
-4.6
1.7
-17.0
9.9
-3.1
-6.6
May
84.5
84.5
84.5
84.5
84.5
84.5
84.5
84.5
84.5
84.5
84.5
84.5
0.8
-12.3
-10.6
-11.3
8.6
-17.2
-1.6
-2.0
-9.9
Jun
86.6
86.6
86.6
86.6
86.6
86.6
86.6
86.6
86.6
86.6
86.6
86.6
-4.6
-10.4
-6.3
-3.5
2.0
-11.5
-1.9
-3.8
-7.8
Jul
89.1
89.1
89.1
89.1
89.1
89.1
89.1
89.1
89.1
89.1
89.1
89.1
-4.2
-6.1
-8.3
-5.9
-27.9
-32.4
-9.8
-4.0
-6.4
Aug
92.0
92.0
92.0
92.0
92.0
92.0
92.0
92.0
92.0
92.0
92.0
92.0
0.1
-16.1
27.7
9.9
-32.8
-41.1
-6.1
11.4
0.0
Sep
84.2
84.2
84.2
84.2
84.2
84.2
84.2
84.2
84.2
84.2
84.2
84.2
0.9
-20.4
17.3
24.4
-0.4
-18.2
4.5
11.2
0.4
Oct
86.2
86.2
86.2
86.2
86.2
86.2
86.2
86.2
86.2
86.2
86.2
86.2
3.3
-17.8
6.7
50.3
-17.2
-27.2
-5.0
4.2
16.7
Nov
92.1
92.1
92.1
92.1
92.1
92.1
92.1
92.1
92.1
92.1
92.1
92.1
2.7
-15.8
1.5
21.7
-5.0
-8.8
7.1
2.2
9.0
Dec
99.1
99.1
99.1
99.1
99.1
99.1
99.1
99.1
99.1
99.1
99.1
99.1
2.2
-7.5
25.9
62.9
6.3
-16.3
-1.4
16.4
12.8
Jan
103.4
103.4
103.4
103.4
103.4
103.4
103.4
103.4
103.4
103.4
103.4
103.4
-6.4
-16.2
21.0
22.5
11.6
-16.1
-10.9
10.3
-0.3
Feb
101.2
101.2
101.2
101.2
101.2
101.2
101.2
101.2
101.2
101.2
101.2
101.2
-2.0
-12.3
18.6
15.8
-29.1
-35.3
-10.1
11.3
2.2
Mar
100.1
100.1
100.1
100.1
100.1
100.1
100.1
100.1
100.1
100.1
100.1
100.1
-1.9
-11.1
14.8
14.0
-3.2
-21.7
-12.7
10.3
2.8
-27.1
Year To Date
2003
Mar
54.6
69.6
79.3
8.2
10.0
9.0
0.0
0.6
79.3
62.8
81.8
90.2
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
2004
Mar
34.9
50.9
50.6
6.7
8.7
7.6
0.0
0.9
50.6
41.6
61.6
60.9
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
30.3
36.5
33.1
1.3
10.6
9.7
0.0
0.8
33.1
31.5
48.8
44.9
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
-27.1
Running 3 Month
2003
Mar
54.6
69.6
79.3
8.2
10.0
9.0
0.0
0.6
79.3
62.8
81.8
90.2
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
2004
Mar
34.9
50.9
50.6
6.7
8.7
7.6
0.0
0.9
50.6
41.6
61.6
60.9
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
30.3
36.5
33.1
1.3
10.6
9.7
0.0
0.8
33.1
31.5
48.8
44.9
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
-27.1
Running 12 Month
2003
Mar
54.6
69.6
79.3
8.2
10.0
9.0
0.0
0.6
79.3
62.8
81.8
90.2
6.9
3.4
-76.0
-46.7
-16.6
-46.9
40.6
-33.7
2004
Mar
34.9
50.9
50.6
6.7
8.7
7.6
0.0
0.9
50.6
41.6
61.6
60.9
14.8
24.5
13.6
103.0
-15.0
-53.5
-6.8
24.4
44.9
2005
Mar
30.3
36.5
33.1
1.3
10.6
9.7
0.0
0.8
33.1
31.5
48.8
44.9
22.8
23.4
-28.6
146.2
-15.0
-46.4
6.7
17.7
45.8
SMITH TRAVEL RESEARCH
Back to Smith Travel Research Home Page
SMITH TRAVEL RESEARCH
NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
Tab 12 - Other Revenue Analysis
STAR REPORT
Any Hotel
Tab 12
For the month of: March 2005
Other Revenue Analysis
Monthly revenue analysis for Room, F&B, Other,
and Total for the past 18-months.
Room Revenue - Room revenue reported to STR
should exclude rebates, refunds, overcharges, and
taxes. Fees received due to cancellations (generally
advance deposits for meetings, conventions, groups,
guest sleeping room blocks, etc.) should not be
included in room revenue reported to STR.
Revenue of this nature is usually credited to the
"rentals and other income" section of the property's
financial statement. Fees received due to early
departures should not be included in room revenue
reported to STR.
Food & Beverage (F&B) - Revenues derived from
the sale of food, including coffee, milk, tea, and soft
drinks. Revenues derived from the sale of
beverages including, beer, wine, liquors, and ale,
including banquet beverage revenues. Revenues
derived from other sources such a meeting room
rentals, audio-visual equipment rentals, cover or
service charges or other revenues within the food
and beverage department. (Includes Banquet
Services Charges)
Other Revenue - Includes all other revenue
excluding room revenue and F&B revenue.
Other Revenue = Total Revenue - (Room Revenue
+ F&B Revenue)
Percent of Total Revenue - provides a percentage
breakdown of room, F&B, and other revenue for the
subject hotel, competitive set, and market scale.
The percentages for the subject hotel, comp set, and
market scale should always equal 100%.
123 Any Street
STR # 98765
Any City, Any State 90210
Chain ID: 571549
MgtCo: None
2003
2004
2005
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Year To Date
2003
Mar
2004
Mar
2005
Mar
Market Scale: Any Market Upper Upscale Chains
Revenue Per Room Sold ($)
F&B
Other
Room
Current Month
(555) 555-5555
Owner: None
Comp Set
My Prop
Comp Set
My Prop
Comp Set
Market
Scale
My Prop
Other
Comp Set
116.45
113.40
153.15
234.60
18.57
47.74
25.63
5.65
8.75
376.68
138.09
209.64
30.9
82.1
73.1
62.3
13.4
22.8
6.8
4.1
126.75
125.78
152.07
31.78
12.18
12.04
12.63
5.57
5.98
171.16
143.88
170.08
74.1
87.4
89.4
18.6
8.5
7.1
7.4
3.9
3.5
121.45
129.32
163.01
12.83
21.66
34.25
14.45
6.00
7.77
148.74
157.53
205.03
81.7
82.1
79.5
8.6
13.8
16.7
9.7
3.8
3.8
122.74
126.02
163.91
23.21
19.44
27.72
9.56
5.69
7.38
155.51
151.65
199.01
78.9
83.1
82.4
14.9
12.8
13.9
6.1
3.8
3.7
118.52
117.37
159.60
46.14
24.77
33.17
11.67
5.26
8.05
176.32
147.99
200.81
67.2
79.3
79.5
26.2
16.7
16.5
6.6
3.6
4.0
106.76
97.04
139.96
19.25
26.68
33.01
7.96
5.04
8.86
133.97
129.37
181.83
79.7
75.0
77.0
14.4
20.6
18.2
5.9
3.9
4.9
115.14
94.66
131.14
38.83
53.86
76.52
10.48
4.94
8.09
164.44
154.61
215.75
70.0
61.2
60.8
23.6
34.8
35.5
6.4
3.2
3.7
119.59
113.95
149.08
26.60
39.65
71.77
11.02
5.82
9.13
157.22
160.32
229.98
76.1
71.1
64.8
16.9
24.7
31.2
7.0
3.6
4.0
132.65
125.59
152.98
37.02
21.17
35.87
13.39
5.87
7.84
183.07
153.15
196.69
72.5
82.0
77.8
20.2
13.8
18.2
7.3
3.8
4.0
121.33
127.05
157.26
27.32
34.64
50.16
12.01
6.72
10.95
160.66
169.23
218.37
75.5
75.1
72.0
17.0
20.5
23.0
7.5
4.0
5.0
128.08
132.14
151.17
3.88
30.71
36.45
17.51
8.09
13.05
149.47
171.71
200.67
85.7
77.0
75.3
2.6
17.9
18.2
11.7
4.7
6.5
138.86
126.96
147.71
59.78
32.29
42.13
13.03
6.57
12.84
211.67
166.58
202.68
65.6
76.2
72.9
28.2
19.4
20.8
6.2
3.9
6.3
111.27
105.14
137.88
22.26
34.73
38.55
19.85
4.31
7.04
153.38
144.95
183.47
72.5
72.5
75.1
14.5
24.0
21.0
12.9
3.0
3.8
110.51
101.31
127.90
23.45
88.76
139.22
13.93
4.61
7.90
147.89
196.51
275.02
74.7
51.6
46.5
15.9
45.2
50.6
9.4
2.3
2.9
130.36
124.66
149.14
20.53
41.55
17.47
16.20
4.62
7.29
167.08
171.74
173.90
78.0
72.6
85.8
12.3
24.2
10.0
9.7
2.7
4.2
122.87
131.97
150.15
15.30
13.28
16.24
9.89
9.14
6.63
148.06
154.83
173.02
83.0
85.2
86.8
10.3
8.6
9.4
6.7
5.9
3.8
124.04
133.46
153.54
14.84
32.11
38.50
19.89
8.94
11.70
158.77
175.31
203.74
78.1
76.1
75.4
9.3
18.3
18.9
12.5
5.1
5.7
122.25
130.99
153.97
23.05
39.68
43.25
16.00
8.02
9.21
161.30
179.62
206.43
75.8
72.9
74.6
14.3
22.1
21.0
9.9
4.5
4.5
132.08
118.46
153.62
35.53
33.43
45.93
12.44
12.88
29.78
180.06
165.69
229.33
73.4
71.5
67.0
19.7
20.2
20.0
6.9
7.8
13.0
111.60
97.65
135.70
18.53
33.47
39.22
11.00
4.88
5.77
141.13
136.75
180.69
79.1
71.4
75.1
13.1
24.5
21.7
7.8
3.6
3.2
99.50
93.67
132.68
123.85
64.50
95.03
15.33
4.28
7.71
238.68
163.80
235.41
41.7
57.2
56.4
51.9
39.4
40.4
6.4
2.6
3.3
118.46
153.62
35.53
33.43
45.93
12.44
12.88
29.78
180.06
165.69
229.33
73.4
71.5
67.0
19.7
20.2
20.0
6.9
7.8
13.0
97.65
135.70
18.53
33.47
39.22
11.00
4.88
5.77
141.13
136.75
180.69
79.1
71.4
75.1
13.1
24.5
21.7
7.8
3.6
3.2
93.67
132.68
123.85
64.50
95.03
15.33
4.28
7.71
238.68
163.80
235.41
41.7
57.2
56.4
51.9
39.4
40.4
6.4
2.6
3.3
118.46
153.62
35.53
33.43
45.93
12.44
12.88
29.78
180.06
165.69
229.33
73.4
71.5
67.0
19.7
20.2
20.0
6.9
7.8
13.0
97.65
135.70
18.53
33.47
39.22
11.00
4.88
5.77
141.13
136.75
180.69
79.1
71.4
75.1
13.1
24.5
21.7
7.8
3.6
3.2
93.67
132.68
123.85
64.50
95.03
15.33
4.28
7.71
238.68
163.80
235.41
41.7
57.2
56.4
51.9
39.4
40.4
6.4
2.6
3.3
Running 12 Month
2003
Mar
132.08
2004
Mar
111.60
2005
Mar
99.50
My Prop
Market
Scale
Percent of Total Revenue (%)
F&B
My Prop
Running 3 Month
2003
Mar
132.08
2004
Mar
111.60
2005
Mar
99.50
Comp Set
Market
Scale
Room
Market
Scale
My Prop
Market
Scale
Total
Comp Set
Market
Scale
My Prop
Comp Set
Market
Scale
4.2
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NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 13 Response Report
Tab 13 - Response Report
Any Hotel
123 Any Street
Any City, Any State 90210
(555) 555-5555
STR # 98765
Chain ID: 571549
MgtCo: None
Owner: None
For the month of: March 2005
March 2005 (This Year)
This Year
March 17 - St. Patrick's Day
March 25 - Good Friday
March 27 - Easter
Response report page details properties in the
competitive set that have reported data to STR over
the past 24 months.
Sun
Definitions of data symbols:
= Only monthly data received
Mon
March 2004 (Last Year)
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
Sun
Mon
1
2
3
4
5
6
8
Tue
9
Wed
10
Thu
11
Fri
12
Sat
13
6
7
8
9
10
11
12
7
13
14
15
16
17
18
19
14
15
16
17
18
19
20
20
21
22
23
24
25
26
21
22
23
24
25
26
27
27
28
29
30
31
28
29
30
31
Last Year
March 17 - St. Patrick's Day
= Monthly & Daily data received
cJa
n
Fe
2005
p
Oc
t
Jul
ay
Ju
n
ar
Ap
r
cJa
n
Fe
p
Oc
t
2004
+ + + + + + + + + + + + + + + + + + + + + + + +
Any City, Any State
60000
Hotel B
Any City, Any State
66666
Hotel C
Any City, Any State
70000
Hotel D
Any City, Any State
77777
Hotel E
Any City, Any State
80000
Hotel F
Any City, Any State
88888
Hotel G
Any City, Any State
90000
Hotel H
Any City, Any State
99998
Hotel I
Any City, Any State
99999
Hotel J
Any City, Any State
○○○○○○○○○○○○○○○○○○○○○○○○
○○○○○●●●●●●●● + + + + + + + + + + +
○○○○●●●●●●●●●●● + + + + + + + + +
●●●●●●●●●●●●●●● + + + + + + + + +
●●●●●●●●●● + + + + + + + + + + + + + +
●●●●●●●○○○●●●●●●●●●●●●●●
○○○○○○○○○○○○○○
●●●●●●●●●●●●●●●●●●●●●●●●
●●●●● + + + + + + + + +
○○○○○○○○○○○○○○
ar
Any City, Any State
Hotel A
b
Any Hotel
55555
Open Date
v
98765
Rooms
g
City, State
b
Name
v
STR#
g
Phone
Jul
2003
Zip
ay
Ju
n
= Monthly, Daily, and Segmentation data
received
Ap
r
+
Data received:
"
"
○" = Monthly Only
●" = Monthly & Daily
"+" = Monthly, Daily, & Segmentation
SMITH TRAVEL RESEARCH
Back to Smith Travel Research Home Page
SMITH TRAVEL RESEARCH
NOW YOU KNOW
Monthly Performance at a Glance
HOW TO USE THE
STAR REPORT
Tab 14 - Help
Definitions
ADR (Average Daily Rate) - Room revenue divided by rooms sold
Tab 14 Help
Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.
Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.
Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.
Provides definitions of report terms and frequently
asked questions.
Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.
Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100.
Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment.
MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.
Occupancy - Rooms sold divided by rooms available
Other Revenue - All hotel revenue other than room and food and beverage revenue.
Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.
Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.
Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).
RevPAR (Revenue per Available Room) - Room revenue divided by rooms available
Room Revenue - Revenue derived from guestroom rental.
Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.
Tract Scale - Hotels located in the subject property's tract and classified in the subject property's STR chain scale segment.
Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.
Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.
Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.
FAQ
How is my hotel performing versus competition?
The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of you hotel’s performance versus you own selected competitors and the STR defined “market scale” segment.
Is my hotel’s data included in the competitive numbers?
Your hotel’s data is excluded from competitive set performance and included in the market scale numbers.
How are percentage changes computed?
Hotel and competitive performance changes are measured against same period prior year.
Why do my percentage change numbers have such a large range?
The data for this year vs. the same period last year may vary greatly. Consider if you sold 74 rooms this year vs. 4 last year, the percent change would be 1750%; (74-4)/4)*100.
What is an index?
An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.
What does the “Rank” information mean?
Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.
What does “running 28 days” mean?
The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.
What does “run MTD” mean?
Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in
two calendar months, the MTD numbers only include data from the recently ended month.
What if there are blanks in my competitive set numbers?
Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels must report data in order for STR to provide competitive set performance.
What if there are blanks in my competitive set percentage change?
Your competitive set did not include sufficient data for reporting prior year data.
What is "Pipeline" on the Summary Tab?
Pipeline data is generated based on the STR/TWR/Dodge Construction Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge
Construction to create the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply
growth and track supply changes in the market.
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