Communication analytics solutions from
KANALYTICS
Case study on Auto Car Industry
presentation flow
Medium Coverage: BMI, No. of Article, Sq. Cm
Category
Geography
Journalist/Publication
Medium Coverage: BMI, No. of Clips, Seconds
Category
Journalist/Channel
Medium Coverage: BMI, No. of Article, Word Count
Category
Journalist/Website
Medium Coverage: BMI, No. of Post, Word count
Category
influencer/Platform
overall snapshot
Key Metrics
No. of Clips
Net Sentiment
Reach (‘000)
Medium Volkswagen
Print
35
TV
8
Print
5193
TV
6298
Print
3720
TV
781
Print
3.9
Ad Value (‘mn) TV
Leading Story
Leading
Spokesperson
Polo
TV
Polo
Toyota
Renault
Skoda
Honda
48
15
63
15
8
73
2
10
946
3297
1640
7716
2058
9381
76
783
1.2
7.4
0.3
1.5
Rapid
Amaze
Rapid
City
1
235
937
591
879
87
5242
1493
6467
1497
150
5.9
3.4
2.2
1.2
0.03
Terrano
Spark
Etios
Duster
Stock
Thierry
Lespiaucq
Guillaume
Sicard
Anil Sasi
Lawrence
Ulrich
Shekar
Sumit
Vishwanathan Sawhney
Sudhir Rao Jnaneshwar Sen
TV
Print
Leading Byline
Chevrolet
1.2
Print
Print
Nissan
TV
Jamshed Patel
Ketan
Thakkar
Chanchal Pal
Chauhan
Nabeel
Khan
Sumant
Banerji
Rachit Vats
Rohit
Paradkar/Sheree
Rajiv Mitra
n Bhan
Print medium
key findings
Overall
• Volkswagen leads the
Industry
• Followed by Nissan
Motors
• Thierry Lespiaucq, MD
Sales, Volkswagen was
the leading
spokesperson
• Due to negative
coverage Honda
received minimal BMI
among all
Industry
• Product stories drove
overall industry
coverage
• 56% coverage was
positive with 28%
negative impact
• Mumbai was the key
city for Industry
• FE was the key driver
Overall medium coverage
share of voice
Millions
Volkswagen ranked #1 among all players
2
1.5
1
0.5
41%
32%
23%
17%
0
Volkswagen
Nissan
Chevrolet
Toyota
6%
4%
Renault
Skoda
-0.5
Honda
-22%
-1
-1.5
Volkswag
en:
•Polo
•Vento
•Future
Planning
Unit: BMI
Nissan:
•Terrano
•Export
Business
•Datsun Go
Plus
Chevrole
t:
•Spark
•Beat
•Sail
Toyota:
Renault
Skoda:
Honda:
•Etios
•Corolla
•Global Sale
•Export
Business
•Duster
•Fluence
•Skoda Rapid
•Positioning
•Sudhir Rao,
CMD, Skoda
India
•Amaze
•City
•CR-V
sentiment analysis
It was 56% positive & 28% Negative for Industry
100%
Recall
Recall
Forester
Recall
Skoda Laura
90%
80%
70%
60%
50%
- Polo
- 10 Years
Blueprint
- Spark
40%
30%
- Terrano
- Micra
20%
- Etios
- Global
Sale
- Duster
Toyota
Renault
-Sudhir
Rao
- Company
Profile
Negative
Neutral
Positive
10%
0%
Volkswagen
Unit: sq. cm
Nissan
Chevrolet
Skoda
Honda
visibility analysis
Honda have maximum presence in both visibility parameter
Headline
Volkswagen
16%
Honda
36%
Nissan
20%
Skoda
1%
Renault
1%
Toyota
21%
Photo
Chevrolet
5%
Volkswagen
18%
Honda
50%
Nissan
18%
Chevrolet
Toyota 2%
10%
Skoda
2%
Unit: Article
Renault
0%
News Category
parameter analysis
industry was more skewed toward product stories
100%
80%
60%
40%
20%
0%
-20%
Volkswagen
Nissan
Chevrolet
Toyota
Renault
Skoda
Honda
Industry
-40%
-60%
-80%
-100%
Corporate
Unit: BMI
Distribution
Human Resource
Marketing
Product and Services
Spokesperson
top management analysis
Michael Mayer, Director, Volkswagen
Passenger Cars with Directors of Volkswagen
Mumbai North at the inauguration of
Volkswagen new dealership in Mumbai Volkswagen Mumbai North, Mody Auto Corp.
Share
Honda
29%
Sudhir Rao, CMD, wants to create an Indian
and Czech fusion for product planning.
Volkswagen
56%
Skoda
8%
Renault
0%
Toyota
3%
We have no plans to get into the Civic
segment. We had seen the squeeze coming
sometime back and we had to prioritize our
investments, says Gnaneswar Sen, senior V-P
(sales and marketing), Honda Cars India Ltd.
Nissan
4%
The company is currently manufacturing
about 1.5 lakh units a year at its plant in
Karnataka. We are working to utilize full
capacity within two years as we see demand
rising both in India and overseas, said Shekar
Viswanathan, Vice-Chairman and Whole-time
Director, TKM.
Nissan CEO Carlos Ghosn finds Datsun a tough
sell even at $5,000 each
Unit: BMI
top management analysis
People Like Mr. Lespiaucq, Mr. Mayer & Mr. Sen had manage to contribute for more than one
platform
Positioning platform
Share
Charlos Ghosn
1%
Shekar
Vishwanathan
2%
Michael Mayer
2%
Guillaume Sicard
3%
Trevor Mann
1%
Tetsuo Iwamura
N Raja
0%
1%
Sumit Sawhney
0%
Mahesh
Kodumudi
0%
Thierry Lespiaucq
53%
Interview
Trevor Mann
Photo
2
Thierry Lespiaucq
4
1
Tetsuo Iwamura
4
Sumit Sawhney
2
1
1
1
Shekar Vishwanathan
2
1
N Raja
2
1
Michael Mayer
2
1
1
Mahesh Kodumudi
1
Guillaume Sicard
3
Charlos Ghosn
2
Jnaneshewar Sen
Unit: BMI
Industry
Sudhir Rao
Sudhir Rao
8%
Jnaneshwar Sen
29%
Company
4
2
3
1
spokesperson comments
Pramod Amthe, Auto Analyst, CIMB
Annual Losses,
Honda Amaze,
Honda City,
Honda Market
Share, Mobilio
Sumit Sawhney managing director and
Mahesh Kodumudi, Volkswagen India Chief
Company Profile,
Employee
Engagement, Future
Plans, Hatch Back
Segment, Recruitment
Sudhir Rao, CMD, Skoda India
chief executive, Renault India
Deregulation Diesel
Price, recall Policy
Company Profile,
Employee
Engagement,
Future Plans, Hatch
Back Segment,
Recruitment, Fabia
Michael Mayer, Director, Volkswagen
Passenger Cars
spokesperson comments
N Raja, Senior Vice President & Director
(Sales & Marketing), Toyota Kirloskar Motor
Branding, Dealer
Network, Hatchback
Segment, Dealership,
Recall Policy,
Volkswagen Beetle
Deregulation
Diesel Price,
Festive Season
Offers, Corolla
Thierry Lespiaucq, MD Sales, Volkswagen
Shekar Vishwanathan, VP, Toyota Kirloskar
Domestic Sales,
Future Plans,
Investment,
Lamborghini,
Positioning, Small
Car Segment,
Volkswagen 10 Yr.
Blueprint
Recruitment,
Toyota
Karnataka
Plant
spokesperson comments
Guillaume Sicard, Operations President,
Nissan India
Jnaneshwar Sen, Honda Senior VP
(marketing & sales)
Nissan
Terrano
Trevor Mann, Chief Perfromance Officer,
Nissan
Nissan
Datsun
Automatic Cars,
Deregulation
Diesel Price,
Dealer Network,
Honda Civic
Tetsuo Iwamura, Honda Executive Vice
President
Honda Recall
product analysis
Nissan's compact SUV Terrano completed
one year in the Indian market this month
and to mark the occasion, the company
introduced a limited anniversary edition of
the car
Honda
-21%
Toyota launched its much awaited Etios
MMC at Om Toyota showroom at VKI Area
Jaipur.
Share
Skoda
0%
Volkswagen
16%
Toyota
12%
Renault
3%
A couple of months ago, Volkswagen gave
its hot hatch the Polo a mid-generation
facelift. Coinciding with the introduction of
the new 1.5-litre TDI diesel engine, VW also
managed to give the Polo subtle exterior
changes that have gone on to improve the
car European looks.
When Skoda entered the Indian market a
little over a decade ago, not many people
had heard of the company. Yet, it just took
a single brand like the Octavia to establish
the Czech automaker as the first mover in
the premium sedan segment.
Nissan
28%
Chevrolet
20%
Another hatchback that was once popular
in the local market, the Chevrolet Spark, is
also nearing the end of its life cycle
Finally, the wait is over. Renault has confirmed that
in the next couple of months, you could actually
walk into their showrooms and write off that
cheque for a Duster 4x4. It’s called the Duster AWD
and in essence, that’s what it is an all-wheel drive
version of the regular Duster that can send power
to all four wheels when the situation demands.
Unit: BMI
Honda Cars India (HCIL) is recalling 2,338
units of its hatchback Brio, compact sedan
Amaze and sports utility vehicle CR-V
manufactured between September 2011
and July 2014 to replace a faulty part
related to airbags.
product segment analysis
Nissan received maximum coverage from hatchback Sedan and SUV Segment
Millions
2.5
Share
Own Segmentation
Honda
2
Skoda
1.5
Renault
1
Toyota
0.5
Chevrolet
0
Hatchback
MUV
Sedan
SUV
-0.5
Nissan
-1
Volkswagen
-2
-1.5
Unit: BMI
Volkswagen
Nissan
Chevrolet
Renault
Skoda
Honda
0
2
Millions
Toyota
Hatchback
MUV
Sedan
SUV
Unit: BMI
2.5
-0.5
-1
Terrano-Nissan
Spark-Chevrolet
Etios-Toyota
Polo-Volkswagen
Etios Cross-Toyota
City-Honda
Vento-Volkswagen
Rapid-Skoda
Etios Liva-Toyota
Corolla-Toyota
Civic-Honda
Datsun Go Plus-Nissan
Duster-Renault
Beat-Chevrolet
Accord-Honda
Fluence-Renault
Octavia-Skoda
Jazz-Honda
Cross Polo-Volkswagen
Beetle-Volkswagen
Datsun Go-Nissan
Altima-Nissan
Camry-Toyota
Passat-Volkswagen
Fortuner-Toyota
GT-R-Nissan
Sail-Chevrolet
Scala-Renault
Forester-Chevrolet
Tavera-Chevrolet
Micra-Nissan
Sunny-Nissan
Laura-Skoda
Amaze-Honda
CR-V-Honda
Datsun-Nissan
Brio-Honda
Millions
product analysis
Nissan Terrano received maximum coverage
All Car Ranking
2
1.5
1
0.5
0
Corporate analysis
Share
Skoda
10%
Honda
-5%
Renault
11%
Toyota
8%
Volkswagen
60%
Nissan
-6%
Topic
Company
BMI in Mn
Small Car Segment
Volkswagen
2.42
Future Plans
Volkswagen
1.31
Export Business
Nissan
1.27
Export Business
Renault
1.27
Honda Market Share
Honda
1.14
Volkswagen 10 Years Blueprint Volkswagen
0.89
Positioning
Volkswagen
0.83
Global Sales
Toyota
0.76
VW-Faw Joint Venture
Volkswagen
0.75
Make in India Campaign
Volkswagen
0.75
•Ger man car maker Volkswagen
is considering a sub-meter car
for India, and may even look at
a compact utility vehicle, as it
gets ready to accelerate its
drive in the country over the
next 10 years.
•Nissan Motor said on Thursday
it is recalling 260,000 vehicles
globally due to a defect in
driverside airbags made by
Takata.
•Toyota kept its lead over rivals
Volkswagen and General Motors as the world's top-selling
automaker in the first nine
months of the year
•Japanese carmaker Honda
strategy to introduce diesel
models in the Indian market
seems to be working. Honda
Cars India has, within a very
short span of unveiling its new
diesel models, seen significant
improvement in bottom line,
though it is still in the red.
Volkswagen
Nissan
Toyota
Honda
Unit: BMI
distribution analysis
Share
Honda
51%
Unit: BMI
Topic
Company
Dealer Network
Honda
0.08
Dealer Network
Volkswagen
0.08
Volkswagen
49%
• We are already well
setup with our brand
and we aim to get into
more segments soon
to give more choice to
our customers.
• Honda Cars India has
decided to expand its
dealer network by 35%
Volkswagen
Honda
BMI in Mn
hr analysis
Share
Skoda
27%
Topic
Company
Employee Engagement
Skoda
0.05
Recruitment
Toyota
0.27
Recruitment
Skoda
0.05
Toyota
73%
• Rao maintains that it has become
more humane too keeping
employees happy. Our employee
engagement index has gone up
consistently in the last two years
despite tough measures. People
find the job more interesting and
are learning a lot more. They are
feeling good about themselves.
Skoda
Unit: BMI
• We employ locals in our best
interests regardless of the policy
said Shekar Viswanathan, vicechairman at Toyota Kirloskar
Motor
Toyota
BMI in Mn
geographical spread
geographical spread
Honda received maximum coverage from various cities
100%
80%
60%
40%
20%
-60%
-80%
-100%
Volkswagen
Unit: BMI
Nissan
Chevrolet
Toyota
Renault
Skoda
Honda
Noida
Jalandhar
Chandigarh
Jaipur
Lucknow
Ahmedabad
Kochi
Bengaluru
Hyderabad
Chennai
Kolkata
New Delhi
-40%
Pune
-20%
Mumbai
0%
geographical spread :: Mumbai
Nissan is covered by maximum publication
30
25
20
15
10
5
Volkswagen
Unit: Article
Nissan
Topic
Nissan Terrano (Photo)
Nissan Terrano
Chevrolet Spark
Small Car Segment
Volkswagen Polo (Photo)
Honda Amaze (Photo)
Future Plans
Thierry Lespiaucq (Company)
Toyota Corolla
Honda Civic
Chevrolet
Company
Nissan
Nissan
Chevrolet
Volkswagen
Volkswagen
Honda
Volkswagen
Volkswagen
Toyota
Honda
Toyota
Renault
Skoda
Honda
BMI in Mn
11.28
7.10
2.83
2.42
1.96
1.62
1.31
1.31
1.13
1.09
The Economic Times
Gujarati
Afternoon Despatch &
Courier
The Times of India
Punyanagari
Mid Day
Free Press Journal
The Indian Express
The Asian Age
Mint
Hindustan Times
Daily News Analysis
The Hindu Business Line
Financial Chronicle
The Financial Express
The Economic Times
Business Standard
0
publication & journalist detail
publication detail
In different mainline Nissan coverage is maximum
English Mainline
Publication
Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda
Daily News Analysis
1
4
1
5
2
Hindustan Times
3
2
1
2
5
The Asian Age
1
1
3
2
The Indian Express
4
1
1
1
2
Free Press Journal
1
1
1
2
Mid Day
1
1
The Times of India
1
3
Afternoon Despatch & Courier
1
Deccan Herald
1
1
1
1
Millennium Post
1
The Pioneer
1
1
3
1
The Sikh Times
1
The Sunday Standard
1
1
1
1
Financial
Publications
Business Standard
3
4
3
6
3
1
8
The Economic Times
3
5
3
8
5
3
6
The Financial Express
6
7
7
1
20
Financial Chronicle
3
3
6
1
8
The Hindu Business Line
8
5
6
1
3
4
1
Mint
Unit: Article
Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda
The Economic Times Gujarati
1
The Economic Times Hindi
1
1
1
2
2
publication detail
Toyota was dominated in Hindi mainline where in vernaculars Nissan and Toyota
coverage was more
Hindi
Publication
Aaj Ka Anand
Ajit Samachar
Hindi Milap
Hindustan
Maha Medha
Navbharat Times
Sandhya Times
Vir Arjun
Volkswagen
Nissan
Chevrolet
Toyota
Honda
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Vernaculars
Publications
Punyanagari
1
1
Maharashtra Times
1
Prajatantra
1
Pudhari
Unit: Article
Volkswagen Nissan Toyota Renault Honda
1
1
1
journalist detail
Journalist contribution for Honda was maximum
Unit: Article
Journalist
Publication Chevrolet Honda
Nissan
Rachit Vats
FE
10
Ketan Thakkar
ET
6
Lawrence Ulrich
FE
2
Michael Gonsalvis
FC
3
Swaraj Baggonkar
BS
1
2
Anil Sasi
IE
1
Chanchal Pal Chauhan ET
2
Sumant Banerji
HT
2
Malini Goyal
ET
1
Nabeel Khan
ET
M Saraswathy
BS
1
Murali Gopalan
HBL
Amrit Raj
Mint
Mari Saito
FC
2
Roudra Bhattacharya FE
Shruti Srivastava
IE
Siddharth Philip
DNA/Mint
Anil Urs
HBL
Craig Trudell
Mint
Hormazd Sorabjee
Mint
Jharna Mazumdar
FC
K R Balasubramanyam ET
Maki Shikari
FC
Masatsugu Horie
Mint
Nachiket Kelkar
HT
Pankaj Doval
ToI
1
S Murlidharan
HBL
S Ronendra Singh
HBL
V Rishi Kumar
HBL
Renault
Skoda
Toyota
Volkswagen
1
1
2
1
1
1
1
1
2
1
1
1
2
1
1
2
2
2
1
3
4
1
2
1
1
1
1
2
2
1
2
1
1
1
1
1
2
1
1
2
1
1
1
1
1
1
1
1
1
1
1
TV medium
share of voice
Honda ranked #1 among all players
Skoda
5%
Honda
50%
Volkswagen
45%
HONDA:
VOLKSWAGEN:
SKODA
• Honda City comparison
• Volkswagen Polo
(Comparison)
• Skoda Rapid (Specification)
Unit: BMI
sentiment analysis
100% coverage positive for all brands
100%
90%
80%
70%
50%
Negative
Toyota stock comparison
60%
Neutral
Honda City comparison
Positive
Skoda rapid specification
40%
30%
Volkswagen polo comparison
20%
10%
0%
Honda
Unit: Sec
Skoda
Toyota
Volkswagen
trend analysis
Honda and Volkswagen gained maximum visibility.
Thousands
Honda
600
500
400
300
200
100
0
Unit: BMI
Skoda
Toyota
Volkswagen
parameter analysis
product stories drove coverage
Corporate
Product and Services
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Honda
Unit: BMI %
Volkswagen
Skoda
Toyota
product analysis: comments & reaction
Skoda
5%
Volkswa
gen
45%
Honda
50%
Parameter
Hyundai I20
Maruti Swift
Volkswagen Polo
Design
Big change and thus a
stunner
No update
Facelift but no big
difference
Interior
New interiors
Space
Good
Criticize in past
for space
Criticize in past for space
Driving aspect
Not fun to drive but
compared to previous
i20 overall its good
Polo is way ahead with good
package like suspension and
staring feedback, have
stability has right quality
Value for
money
Top end model
expensive but its value
to money
Expensive to maintain
Parameter
Honda City
Hyundai Verna
Maruti Ciaz
Parameter
Skoda Rapid
Design
Minor
revolution
Too radical design
but up to date to
current market
Good, wider longer .
Look big as compared to
other two
Design
Interiors
Cabin feel
plasticky but
touch system
is very much
updated
Good looking cabin .
Fix and finish is also
good
Simple and easy to
access layout. Cabin feel
best and updated
Not many change but has done
Clever changes like new engine &
automatic gearbox
Black addition package form
company will give it more sporty
look
Interiors
Ample space
in rear
Rear space is less
Hardly any difference but comes
with parking sensor features.
Comforts
Undisputed
king in this
segment
King of package and
features provide
good fight
Interiors are pleasant and have
enough space thus plenty of
legroom
Price
not so badly price as compared to
other competitors
Comforts
Overall
Unit: BMI %
Ample space
The kind of package
giving it’s seems that
they have a strong
contender
channel & journalist detail
channel details
Channel
CNBC TV18
ET Now
Program Name
Honda
Overdrive_CNBC TV18
Volkswagen
8
Skoda
8
News_CNBC TV18
Business Tonight_ET Now
2
Top Speed_ET Now
2
journalist details
Journalist
Channel
Shereen Bhan
CNBC TV18
Rohit Paradkar
CNBC TV18
Utkarsh Chaturvedi ET Now
Unit: Clips
Jamshed Patel
CNBC TV18
Rajiv Mitra
ET Now
Program name
Honda
Overdrive_CNBC
5
TV18
Overdrive_CNBC
3
TV18
Business Tonight_ET
2
Now
Overdrive_CNBC
TV18
Top Speed_ET Now
Volkswagen
Skoda
2
4
2
2
Web medium
share of voice
Skoda ranked #5 among all players
Chevrolet
6%
Renault
6%
Nissan
27%
Skoda
6%
Volkswagen
9%
Honda
23%
Nissan:
Toyota:
Honda:
•Datsun Go
•Evalia
•Datsun Go
plus
•Etios
•Innova
•Global Sales
•City
•Dealer
Network
•Brio
Unit: BMI
Toyota
23%
Volkswag
en:
•Cross Polo
•Global Sales
•Mody Auto
Corp. Pvt.
Ltd,
Skoda
•Fabia
•Superb
•Octavia
Chevrole
t:
•Spark
•Beat
•SEMA show
2014
Renault:
•Koles
•Duster AWD
•Lodgy
sentiment analysis
Overall 87% coverage was positive for industry and 7% coverage was negative
Recall
Recall
Recall
Recall
Tavera
100%
Water Seepage
Issues in Duster
90%
80%
- Fabia
- Superb
70%
- Brio
- City
50%(comparison)
60%
40%
- Etios Cross
- Global Sales
- Datsun GO
- Evalia
Neutral
20%
Positive
- Duster
- Koleos
- Polo
- Global Sales
30%
- SEMA show
2014
- Beat
10%
0%
Honda
Unit: sq. cm %
Nissan
Toyota
Negative
Volkswagen
Chevrolet
Renault
Skoda
trend analysis
30
Skoda
Chevrolet
Honda
Nissan
Renault
Toyota
25
20
15
10
Thousands
5
0
-5
-10
 Nissan, Honda and Toyota had substantial coverage throughout the period
Unit: BMI
Volkswagen
visibility analysis
Honda presence was maximum in Headlines where Nissan presence was more in
photo parameter
Headline
Skoda
6%
Chevrolet
9%
Renault
5%
Honda
27%
Photo
Volkswage
n
9%
Volkswagen
6%
Chevrolet
9%
Toyota
20%
Nissan
24%
Nissan
26%
Renault
9%
Toyota
20%
Unit: No. of count (%)
Skoda
5%
Honda
25%
parameter analysis
Industry received more stories on product and services
Corporate
Distribution
Marketing
Product and Services
Spokesperson
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Nissan
Unit: BMI %
Toyota
Honda
Volkswagen Chevrolet
Skoda
Renault
top management analysis
Guillaume Sicard, Operations President, Nissan India introduced
new variant of Evalia.
He also views deregulation of diesel price as a bold decision by
Government of India, in the best interest of Indian economy.
share
Chevrolet
2%
Honda
2%
Volkswage
n
Toyota
1% Renault
1%
0%
Jnaneshwar Sen, Honda Senior VP (marketing & sales) will
increase dealership network by 35%. On deregulation of diesel
price he said that the move will help ease fiscal deficit.
Paul Edwards, Vice President of Chevrolet Marketing will showcase 5
Concept Vehicles at SEMA 2014.
These concepts suggest possibilities of how to personalize each
model and amplify Chevrolet's performance leadership
N Raja, Senior Vice President & Director
We launched Etios in 2010 and since then have been constantly
enhancing the product with upgrades, limited editions and variants.
The Etios line up over the years has grown and catered to customers
with varied demands. The All New Etios with its premium look is
designed to provide a true sedan experience
Michael Mayer, Director, Volkswagen Passenger Cars with
Directors of Volkswagen Mumbai North at the inauguration of
Volkswagen new dealership in Mumbai - Volkswagen Mumbai
North, Mody Auto Corp
Nissan
94%
Sumit Sawhney managing director and chief executive
deregulation of diesel prices will be favorable to substantial
reduction in government subsidy to reduce overall budget
burden
Unit: BMI %
top management analysis
Top 10 share
Positioning platform
Guillaume Sicard
1%
Michael Mayer
1%
Jnaneshwar Sen
1%
Ajay Raghuvanshi
1%
N Raja
1%
Industry
Philippie Klien
1%
Naomi Ishii
1%
Vijayendra Vikram
Singh
0%
photo
profile
Naomi Ishii
Michael Mayer
1
2
1
2
Vijayendra Vikram Singh
Michael Mayer (Director, Volkswagen Passenger Cars)has
contributed in more than one platform
Unit: BMI %
1
1
Guillaume
Allan Rushforth
78%
Company
2
Jnaneshwar Sen
Arun Malhotra
15%
Interview
2
1
N Raja
1
1
Ajay Raghuvanshi
1
1
Allan Rushforth
1
1
spokesperson comment
Jnaneswar Sen,
Senior Vice President,
Marketing and Sales
Hironori Kanayama,
President and CEO,
HCIL
 Dealership network of Honda
 To double output at Tapukara facility
in Rajasthan
 Honda's diesel engine car sales
 Decreased production of Amaze
 Deregulation of diesel price
 4th Generation Honda City
Launched
Guillaume Sicard –
President, Nissan India
Operations
 Deregulation of diesel price
 Special variant of Evalia
Philippe Klein, Nissan's
chief planning officer
 On appointment of Allan Rushforth as
Corporate Vice President for Global
Sales
Roel de-Vries, Corporate
Vice President, Global
Head of Marketing,
Communications and
Brand - Nissan
On appointment of
Yaya Toure as its new
global ambassador
"I'm proud to be partnering with
Nissan across its UEFA Champions
League and Orange Africa Cup of
Nations 2015 sponsorships
spokesperson comment
Christian Klingler,
Group Board
Member, Sales
 Sale of 7.4 million vehicles in this
year’s first three quarters.
Michael Mayer, Director,
Volkswagen Passenger
Cars
 New dealership in Mumbai
 Deregulation of diesel price
Peter Raussendorf, Executive
Director HR & Admin of
Volkswagen India Private
Limited
 Mechatronics Apprenticeship
Programme in India
Karl Schlicht
Toyota ‘s Euro VP
N Raja, Senior Vice
President & Director
(Sales & Marketing)
Naomi Ishii
MD
Toyota Kirloskar Motor’s
 Toyota GT 86 second generation
 Deregulation of diesel price
 Launched facelifted versions of Etios
sedan and Liva hatchbacks.
 Future Toyota cars to feature finer
styling
spokesperson comment
Paul Edwards,Vice
President of
Chevrolet Marketing
Alan Batey, Executive
Vice President of
Global Chevrolet
Sumit Sawhney
managing director and
chief executive,
Renault India
 Showcase 5 Concept Vehicles at SEMA
2014
 Chevrolet Beat: Good choice in
Hatchback segment
 Deregulation of diesel price
interview analysis
Interview of
Mr. Ajay Raghuvanshi,
VP, Nissan India
KEY POINTS
 Inaugurated Nissan Safety
Driving Forum
 Expected better sale in October
from September
 Planning to expand dealership by
2014-15
 Evalia’s sales figure
 Discontinued X-Trail and 370Z
 Datsun Go+ to launch by 2015
 No immediate plan for Terrano
4X4
product analysis
Earlier this year Datsun, which is a subsidiary of Nissan,
showcased their first product for the Indian automobile
market, the Datsun Go, at the Auto Expo 2014.
share
Toyota India has launched the updated Etios range in the
festivity of Diwali.
Toyota
25%
The Honda City will still remain the preferred
choice due to the way it looks, the sort of
features it has to offer, space which is plus
point and performance which has impressed
us along with others (City loyalists over the
years).
Nissan
26%
Honda
21%
Chevrol
et
6%
Renault
7%
Skoda
7%
Volkswa
gen
8%
Volkswagen has revealed the Fox Pepper Concept in
images and gives the regular Fox hatchback an interesting
sporty look coupled with an all-new engine under the
hood.
The new Skoda Fabia made its public debut at this
year’s Paris Motor Show in October. The car will be
available in both hatchback and estate versions.
Looking for a bigger piece of the entry level luxury
SUV pie, Renault has launched the 2014 edition of
the Koleos with a series of changes which ought to
make it more appealing to customers
The updated Chevrolet Cruze
comes with a new six-speed
manual
and
automatic
transmission that offers improved
fuel economy among other
changes
Unit: BMI %
product segment analysis
140
share
Own segmentation
Chevrolet
120
Renault
100
Skoda
80
Volkswagen
Thousands
60
40
Honda
20
Nissan
0
SUV
Hatchback
Sedan
MUV
Toyota
-20
-20
Chevrolet
Honda
Nissan
Skoda
Toyota
Volkswagen
0
20
40
SUV
Hatchback
60
Renault
Sedan
80
100
Thousands
MUV
Evalia
Datsun Go
City
Etios
Etios Liva
Datsun Go Plus
Etios Cross
Brio
Innova
Cross Polo
Fabia
Amaze
Duster AWD
Spark
Koleos
GT-R
Superb
HR-V
Fox Pepper
Mobilio
Pathfinder
Lexus
Beat
Cruze
Octavia
Impala
Civic Tyre R
Passat
Polo
Lodgy
Sail
Accord
GT86
Jazz
Fluence
Mobile Money IDs
Rapid
Street Up
Vision XS-1
Duster
Thousands
product analysis
Nissan Evalia received maximum coverage
40
Unit: BMI
Overall car Ranking
35
30
25
20
15
10
5
0
corporate analysis
share
Renault
3%
Skoda
1%
Nissan
9%
Honda
11%
Toyota
40%
Volkswagen
36%
The performance of Toyota in the
field of hybrid cars has been
impressive to say the least. Toyota
Motor Corporation has reached the
magic figure of seven million units’
sales in the first nine months of the
current calendar year and still going
strong. The manufacturer at present
sells 27 hybrid models and plug-in
hybrid in over 90 nations across the
globe.
11 women and 32 men were
awarded from 38 Group locations
across 18 countries on 5 continents
to apprentices who demonstrated
excellent performance and specialist
competence. Globally, Volkswagen
Group is training about 20,000 young
people.
Topic
Company
Global Sales
Toyota
6,964
Global Sales
Volkswagen
4,008
Best Apprentice Awards 2014
Volkswagen
2,236
Small Car Segment
Toyota
1,856
Domestic Sale
Honda
1,632
Deregulation Diesel Price
Nissan
1,062
Recall
Nissan
706
small car segment
Renault
520
Global Sale
Skoda
220
Honda Cars India Ltd (HCIL) has sold more
than one lakh cars powered by its diesel
engine in the domestic market. The
company first introduced its 1.5L i-DTEC
diesel engine in India in April 2013 with
Honda Amaze and was sequentially
introduced in 4th Generation Honda City
in January 2014 and mid-size MPV Honda
Mobilio in July 2014.
BMI
Nissan recalled 9000 units of
hatchback Micra and Sunny to
replace the defective airbags.
The recall is equipped with
safety airbags made by Takata
supplier.
distribution analysis
share
Nissan
Chevrolet 4%
4%
Company
Dealer Network
Honda
Honda
75%
Volkswagen has
inaugurated a new
dealership in Mumbai –
Volkswagen Mumbai North,
Mody Auto Corp. Pvt. Ltd
BMI
11,416
Mody Auto Corp. Pvt. Ltd,
Volkswagen
Volkswagen Dealership, Mumbai
Volkswagen
17%
Honda India recently
announced that it eyes
expanding its dealership
network by 35 per cent
by the end of this fiscal.
Topic
2,632
Vinayak Chevrolet, Varanasi
Dealer
Chevrolet
688
Dealer Network
Nissan
576
General Motors India has
now inaugurated Vinayak
Chevrolet, a 3S facility in
Varanasi taking its count in
Uttar Pradesh to 16 sales
outlets and 20 service
facilities. GM India now has
262 sales points and 275
service outlets in India.
Planning to expand 200
dealerships by the end of
2014-15, target is to
maximize reach in top-20
cities
marketing analysis
share
Chevrolet
22%
Topic
Company
Nissan Teaser
Nissan
8,280
SEMA Show 2014
Chevrolet
2,528
Nissan
78%
Nissan teased an image of its
new concept which will be
showcased at the Sao Paulo
Motor Show, Brazil starting from
October 28. The teaser image
suggests that the new vehicle will
be an SUV or a crossover
2014 SEMA will see Chevrolet
Cruze RS Plus Concept, SS Sport
Concept, Sonic Performance
Concept, Sonic Accessories
Concept, and Impala Blackout
Concept being unveiled.
BMI
website detail
Honda news was covered on all websites followed by Toyota
Website
Nissan
Toyota
Honda
Volkswagen
Skoda
Chevrolet
Renault
Rush Lane
11
16
15
13
3
7
7
CarTrade.com
12
16
17
9
2
4
6
CarDekho
12
18
9
9
5
2
2
Motorbeam.com
8
15
9
13
4
7
CarWale
8
12
8
5
OnCars.in
2
7
9
4
AutoCar India
5
6
6
6
Team-BHP.com
3
6
5
7
Motoroids.com
6
4
6
4
Cartrade
2
8
5
4
2
Zeegnition
3
2
3
2
1
Motor Trend India
2
3
3
2
1
Indian Drives
1
2
4
4
Burn Your Fuel
4
1
1
1
Goa On Wheels
2
1
1
NDTV
1
1
1
Biggaddi
WheelsUnplugged.com
1
1
1
1
3
1
4
5
1
3
4
1
1
1
3
1
1
2
1
2
1
journalist detail
Unit: No. of
articles
Journalist
Website
Aditya Chatterjee
CarTrade.com
Ashwin Ram N P
Rush Lane
Nikhil Puthran
CarTrade.com
Nabanita Singha Roy Rush Lane
Raunak Awasthi
CarDekho
Sagar Patel
Rush Lane
Roger Dsouza
CarTrade.com
Selvin Jose
CarWale
Sagar Bhanushali
CarWale
Hamza Ansari
Indian Drives
Saurabh Sharma
CarDekho
Eliza Lobo
CarTrade.com
Suraj Viswanathan Motoroids.com
Akshit Juneja
CarDekho
Utkarsh Chaudhary Burn Your Fuel
Pearl Daniels
Rush Lane
Rajpal Singh
CarDekho
Ninad Ambre
CarWale
Bala Subramaniam N CarDekho
Venkat Desirazu
CarWale
Suvil Susvirkar
Motoroids.com
Vikram Gour
Zeegnition
Saeed Akhtar
Motoroids.com
Ayan Ghosh
Motoroids.com
Gautam
Goa On Wheels
Firdaus Shaikh
CarDekho
Nikhil Raghavan
CarTrade.com
Ajit Menon
Zeegnition
Muntaser Mirkar
Zeegnition
Uttara Choudhury Burn Your Fuel
Vikas Yogi
NDTV
Saad Anwar
CarDekho
Prithvi Radhakrishna CarDekho
Maximum journalist contributed to Honda and Toyota
Nissan
Toyota
6
5
4
5
3
1
2
2
5
1
4
1
3
1
3
1
1
1
2
1
Honda
10
7
9
4
8
3
2
3
3
2
3
2
2
3
1
2
1
3
1
2
1
1
2
1
Volkswagen
6
7
5
2
2
4
7
2
2
4
1
2
3
1
1
2
3
1
3
1
2
1
1
1
Skoda
Chevrolet
8
4
2
4
2
3
2
2
3
3
1
4
2
2
1
1
Renault
2
3
2
3
1
1
2
2
1
2
3
1
1
2
2
2
3
1
2
1
1
1
1
2
2
1
3
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
Social medium
share of voice
Nissan ranked #4 among all players
Toyota
Renault Skoda
1%
2%
3%
Volkswagen
0%
Honda
18%
Nissan
76%
Nissan:
Honda:
Renault:
Skoda:
Toyota
•#TerranoAnnive
rsary
•Evalia
•Datsun Go plus
•#AmazeLongest
Drive
•Amaze
•City
•#Duster AWD
•contest
•#DusterAWDCr
ew
•Rapid
•Rapid TVC
•Vision C
•Etios
•Fortuner
•Faishon
Bombay Daily
Unit: BMI
Period: 13th to 31st Oct’14
Volkswage
n:
•Passat
•Polo
•Udaipur
sentiment analysis
Overall industry received 87% positivity and 12% negativity.
100%
Customer care &
servicing
Fake contest
servicing
Customer care &
servicing
Fake contest
Customer care
90%
80%
70%
Negative
60%
Neutral
- #TerranoAnniversary
50%
Positive
#DusterAWD
40%
Etios
- #AmazeLongestDrive
30%
Rapid
Polo
20%
10%
0%
Nissan
Unit: sq. cm %
Honda
Renault
Skoda
Toyota
Volkswagen
trend analysis
3
2.5
2
1.5
1
Millions
0.5
0
-0.5
Unit: BMI
Toyota
Nissan
Honda2
Renault
Skoda
Volkswagen
visibility analysis
Nissan visibility was maximum (63%)
Toyota
Renault 3%
3%
Volkswagen
2%
Skoda
6%
Honda
23%
Nissan
63%
parameter analysis
Marketing stories followed by product news was largely talked
Marketing
P&S
Corporate
Spokesperson
HR
Distribution
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Nissan
Unit: BMI %
Honda
Renault
Skoda
Toyota
Volkswagen
Post’s
corporate analysis
share
@RenaultIndia guys to boost sales here pls make ownership
affordable by start open spares sale in retail market like
Maruti. #protip
Skoda
11%
Volkswage
n
19%
Indian auto industry embraces diesel price deregulation
@RenaultIndia -@Nissan developing low cost airline
thinking for the car industry: small but affordable frills
Renault
42%
Nissan recalls around 9000 units of Sunny & Micra because
of faulty airbags
Datsun's lackluster initial sales fall below Tata Nano
Toyota and Volkswagen India react to deregulation of diesel
price
Nissan
28%
RT @YogenPratap: @volkswagenindia the group crosses the
200 million mark in vehicle production @AUTOBILDMAG
Volkswagen Academy India’s apprentice Anshuman
Srivastava receives Best Apprentice Award
@SkodaIndia what were the top management thinking while
pricing a super flopped model like YETI ? Who is his right mind will
but that guys ?
Unit: BMI %
marketing analysis
Skoda
Toyota
2%
1%
Renault
2%
Volkswagen
1%
Company
share
Nissan
I lay on the grass and the Terrano was a blur Even then it was a poetic
murmur! @Nissan_India #TerranoAnniversary
-@Nissan_India #TerranoAnniversary May the Force of TERRANO Be
With You All Now and Always in the Years To Come
-@Nissan_India #TerranoAnniversary No road's been difficult for you As
you've so well proved! U're to d upward bound!
- RT @HondaCarIndia: Want to know what happened on day 30 of
the #AmazeLongestDrive?
- RT @FechTreak: RJ Rapid Rashmi is entertaining and she sings
well too.. @HondaCarIndia #AmazeLongestDrive #Amaze
- RT @HondaCarIndia: Day 31 on the #AmazeLongestDrive we
captured some amazing moments & drove on the well maintained
NH-7.
Honda
19%
RT @SkodaIndia: With cruise control, rest your 'accelerator foot'
on open roads in the New #SKODA #Rapid
-RT @SkodaIndia: The New #SKODA #Rapid. It's got the looks, the
drive and the spirit. Experience it yourself:
- RT @SkodaIndia: Have you watched the thrilling TVC of the New
#SKODA #Rapid yet?
Nissan
75%
Topic
Company
#TerranoAnniversary
Nissan
5,478,548
#AmazeLongestDrive
Honda
1,456,436
Nissan Cars
Nissan
328,698
Nissan Terrano
Nissan
252,818
Skoda Rapid
Skoda
94,040
#DusterAWD
Renault
87,270
Toyota Etios
Toyota
50,872
Contest
Renault
34,330
Volkswagen Cars
Volkswagen
12762
Unit: BMI %
Post
BMI
-RT @RenaultIndia: Watch the new Renault #DusterAWD’s
advanced suspension iron out every crease on the road as well
as off it
-@RenaultIndia @Animesh_F1 @Narenk90 #DusterAWD
Thanks a lot team for this wonderful G Shock watch #Lovingit
-#Toyota #Etios, #Liva facelift launched with standard dual
#airbags;
-@CarWale Here's my love... The beast @Toyota_India
Fortuner... A small surprise for my mum... #CarWaleDiwali
-Toyota @Toyota @Toyota_India partners with fashion diva
Claire Sulmers #fashionbombdaily
-RT @indianautos: #VW #Fox Pepper small car concept
revealed ahead of the Sao Paulo show
-RT @volkswagenindia: Dual front airbags and superior build
quality. Standard in every Volkswagen.
Product & Services analysis Company
100
share
80
Post
-
We are in Amritsar to drive the @Nissan_India #Terrano to Palampur.
Excited to explore @PD_Official
. @Nissan_India Evalia Special Variant launched in India
@Nissan_India #Evalia gets souped up with aggressive styling & additional
features.Priced at ₹11.61 lakhs @motorbeam
-#Toyota #Etios and #Liva facelifts from INR 4.76 lakhs –
- Very happy to see dual airbags as standard on all variants in the new
Toyota Etios and Liva... Well done @Toyota_India
60
40
-RT @SkodaIndia: Experience lightning fast gear shifts with the 7speed #DSG gearbox in the New #SKODA #Rapid:
-RT @SkodaIndia: The #SKODA Vision C Concept, equipped with a
bivalent CNG + petrol turbo engine, can attain speeds of 214 km/h.
-@SkodaIndia I am still awaiting your reply... Hope you use social
media for not just promo/marketing...but also customer service!
-@SkodaIndia I have written to that email I'd & to Mr. Sudhir Rao.
Wonder if I could speak to someone responsible,its a consistent
experience
RT @tweets_subrat: Cheated by @SkodaIndia - Don't buy Skoda
Vehicle- Worst Car Company! I want my money refund with
compensation!
20
0
Thousands
-20
-40
-60
Topic
Company
Terrano
Nissan
61312
Rapid
Skoda
52830
Etios
Toyota
36108
Servicing
Renault
-9594
Servicing
Volkswagen
-15537
Customer care
Honda
-17440
Recall
Honda
-19704
Customer care
Volkswagen
-30318
Skoda
-53240
Customer care
Unit: BMI %
BMI
-@RenaultIndia misguide the costumer.All they say is "Parts are not
available" are you kidding me. This is a car which is in high demand
cont
-@RenaultIndia i bought a duster about 8 months back and about 2
months back i met with an accident. Ever since then my car has been
cont.
-@RenaultIndia you hv the worst after sales service i hv ever come
across. When u sell a car, train ur people at service center how to tlk.
-#Honda #Brio, #Amaze, #CRV #recalled due to airbag fault >>
http://t.co/yamGQBqryU @hondacarindia
-@HondaCarIndia Another joke. I had sent my mail on 14/10/2014.
Till today, no response. This is the customer care of #Honda in
#India
-@volkswagenindia my car reduced to ashes at the service center
yet to get the compensation from the Volkswagen India
-Dear @volkswagenindia price for jetta door lock quoted as 9k n 7k
by 2 VW dealers in Mumbai. Explain the difference. Rampant
malpractice?
spokesperson analysis
share
Nissan
28%
Honda
40%
Post
What are @HondaCarIndia’s
prospects in the #luxury car market?
Prez. & CEO Hironori Kanayama tells
on #CeoOnTheDrive|
Watch Chairman & MD, Sudhir Rao
discuss @SkodaIndia's plans with
@hormazdsorabjee on
#CEOonTheDrive
Skoda
32%
Topic
Company BMI
Hironori Kanayama
Honda
5,456
Sudhir Rao
Skoda
4,284
Datson Redi Go
Nissan
2,288
Unit: BMI %
Company
- "There is opportunity for a high
quality, feature rich car below Rs 3
lakh," says @Nissan_India pres
Guillaume Sicard, hinting at redi-GO
- #GillaumeSicard
president
@Nissan_India recognises to shift
focus to #India & marketing the
weakest
HR analysis
Skoda
22%
Company
Nissan
1%
share
@HondaCarIndia Hi! I am MBA first
year student! I would be really
thankful if you could guide me
regarding your summer internship
program !
Topic
Company
Plant Tour
Volkswagen
Internship
Skoda
690
Queries
Honda
690
Arun Malhotra
Nissan
30
Unit: BMI %
@volkswagenindia visited the pune
plant 2day an awesome exposure
starting 4m the initial station to th
end point! Quality n th staff 2 good
@SkodaIndia Hi I am MBA first year
student! I would be really thakful if
you could guide me regarding your
summer internship program !
Volkswagen
56%
Honda
21%
Post
BMI
1,518
RT @CarWale: Arun Malhotra has
been appointed as the new
managing director of @Nissan_India
Distribution analysis
10
Company
-
share
5
0
Refreshed #Toyota #Etios and #Liva arrive at dealerships –
Comment on In Images – Refreshed Toyota Etios and Liva arrive at
dealerships by Mohan Mathew
-@Flipkart takes online shopping to the next level. Introduces sale of
@RenaultIndia #Duster on its homepage!
-Volkswagen India inaugurates new Mumbai North dealership
- @volkswagenindia what is the expected delivery date for vento
TDI DSG? is thr an increase in price for same effective nov 01,
2014?
- @volkswagenindia Team,your demo car with plate KA 51 TC 08 in
Bangalore was driving very rash & ignored all traffic rules.Please
take action
-5
-10
Thousands
Post
-New Review on SURYA NISSAN: Guarantee Card not offered inspite of
Asking 8 times in 3 months @Nissan @Nissan_India
- @Nissan_India In still bearing you.... But no RC so far. Poor service.
- @Nissan_India my number 7507976020 Car terrano premium
model bronze grey color ordered on 25/09 still no update on
delivery.
-15
-20
Topic
Company
BMI
Etios
Toyota
4,590
Flipkart
Renault
3,444
Dealers
Skoda
-1,400
Delivery Delay
Honda
-2,114
Complaint
Volkswagen
-2,156
Car registration
Honda
-2,214
Surya Nissan
Nissan
-2,552
Laura
Skoda
-2,856
Customer care
Unit: BMI %
Honda
-2,988
-@SkodaIndia viraj Skoda changes battery when it wasn't required
!!! #skoda #laura
- @SkodaIndia Your dealer's are crap. That's why I never buy
Skoda again
- @SkodaIndia : Want to know the delivery period for Octavia 1.
4 TSI ambition black, booked on 16th July 2014, yet to receive
any intimation
- @SkodaIndia I regret the decision of booking Superb with you.
Nearly 3 months, and your dealer is still clueless on an ETA date
of delivery.
-@HondaCarIndia 9810182727 Gurgaon ring road Honda. I have
withdrawn my booking out of disgust. May buy 1st non Honda car
in ten yrs now.
-Unprofessional of @HondaCarIndia dealer asking to either pay
more money for car registration or get it done myself after temp
no. expired.2
@HondaCarIndia Whom can i reach for delayed delivery without
intimation? Pathetic customer service,ring road honda,Gurgaon.
platform detail
Twitter platform contributed maximum by each company maximum covered
by Nissan
Twitter
WordPress
vBulletin
Honda
Skoda
Facebook
Blogger
Blogsmith
3500
3000
2500
2000
1500
1000
500
0
Nissan
Unit: no. of posts
Renault
Volkswagen
Toyota
Author detail
Top 20 Author for
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Top 20 Author for
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